OFFSHORE TO NIGERIA NATIONAL CONFERENCE, JUNE 2009, ABUJA Manju Haththotuwa The World Bank (Former...

OFFSHORE TO NIGERIANATIONAL CONFERENCE, JUNE 2009, ABUJA

Manju HaththotuwaThe World Bank

(Former Founding MD/CEO National ICT Agency of Sri Lanka)

http://www.un.int/maldives/LogoWorldBank.jpg

Making IT Happen….

• Developing Country Context – ‘Thinking Big, Starting Small & Scale up Fast!’– Some reflections from the Trenches by a

practitioner

• Can it be made Inclusive ? – Going Rural!– The Rumble in the Jungle”

• Can Regional Collaboration help?– Collaborate rather than Compete

Smart Strategies for Developing Countries

In essence, all Location Attractiveness Indices (Gartner, A T Kearney, Hewitt, McKinsey) point to the availability & cost associated with:

• Institutional Leadership & Champions

• Talent Development & Retention

• Enabling Environment for ‘Doing Business’

• Infrastructure

• Industry Development & Promotion

ICT Policy,Leadership &InstitutionalDevelopmentInformation

Infrastructure

Re-engineeringGovernment

ICT HumanResourcesCapacityBuilding

ICT Investment& Private SectorDevelopment

e-Society

Equity

Peace

Growth

An

In

teg

rate

d

e~

Develo

pm

en

t M

od

el

Inter-dependant Program Structure

• Improve ICT infrastructure and enhance quality of life through providing affordable access and opportunities

• Improve the delivery of public services and governance using ICT

• Enhance the quality of education, learning and research through use of ICT

• Build a strong ICT industry & enhance competitiveness thro ICT

• Proliferate access to ICT in rural areas and use of ICT applications for rural socio-economic development

• Create the Institutional Leadership to carry forward e-Development in Sri Lanka

Smart Strategies for Developing Countries

Smart Strategies for the Developing Countries - National ICT AgencyPEACE

e-Society

Information Infrastructure

ICT Policy, Leadership & Institutional

Development

ICT Investment & Private Sector

DevelopmentICT Human Resources Capacity Building

Re-engineering Government

PEACE

e-Society



Development




e-Society



Development



e-Society



Development


Development

e-Society



Development

e-Society


e-Societye-Society



Development




The creation of the Sri Lankan Government’s ICT Agency now provides a government body capable of understanding and responding to industry needs.

ICT Agency’s mandate, among other things, is to re-brand Sri Lanka as a destination for ICT and has mainstreamed ICT initiatives into development planning.

ICT Agency is the prime mover for the country for IT/ITES Sector

ICT Investment and Private Sector Development Programme

• ICT Industry Enabling Environment

• ICT Capacity Building Programme

• ITES & Software Industry Promotion

ICT Industry Human

Resource Development

Enabling Environment

for ICT Industry Growth ICT Industry

Promotion and Development

Build a strong ICT industry & enhance competitiveness

Strategies for Developing Countries –Created a Grant Fund ICT Capacity Building

Strategy Name Grants Awarded Funds Committed (US$)

ICT industry leadership awards 2 45,000

Overseas training for ICT sector senior Managers 52 120,696

Scholarships for experienced / senior ICT professionals 21 49,513Domestic Professional / Management / ICT courses

130 29,384Young ICT professionals awards scheme

3 10,500Domestic ICT learning Seminars (4 courses yet to be held) 160 119,449

Training voucher scheme 987 36,631

ITES Training Scheme 221 32,612

In-house Training Incentives 117 308,369ICT Research and Innovation Grants

8 270,273Quality Certification 57 596,135Thrust Software Incentives

3 63,000Business Linkages

3 114,720Innovation Grants

5 23,900Micro Enterprise Capacity Building

60 13,500Train the Trainer 27 207,870Consultancy Grants 8 172,936

The Art of the Possible

Smart Strategies for Developing Countries • Entry Points - ‘Piggy back’ on an existing successful player in the region (Egypt, S

Africa & Bhutan) – For example pitch for: – ‘Slice & Dice’ assignments – Disaster recovery & Business Continuity

• Identify Niches – Leverage on existing domain knowledge in an industry IT • IT Parks as an ‘Oasis’ for a otherwise difficult environment to “Do Business” • The value of internal & external Promotion / Road shows

– The Year of IT & English– Career Fairs– Road shows in target markets & country pitch at global events –e.g. NASSCOM

• Internationally recognized Training Certification, Accreditation & JIT training• Strong Industry Body – e.g.“SLASSCOM” – Smart way to leverage on

NASSCOM’s brand equity• The role of the Donor partners…. & the Factor X !• Incentivize a branded global ITeS Player to locate in your country –

– Attracts other ITES players into the country– Builds country Brand & credibility/Visibility– Becomes a trend setter, Role model for local industry & Drives standards– Catalyzes spin offs, drives Innovation

NOTE: This is not an exhaustive list

Strategies for the Developing Countries – Attract a Branded Player- Right Incentives

Sri Lanka Ranked 29th among the Top 50 Outsourcing destinations

(AT Kearney Global Service Location Index)

#29

Strategies for the Developing Countries –

Taking IT Rural…... Making IT Inclusive


Taking IT Rural………….• Seeks to spread the benefits of ICT to disadvantaged communities

• Solicits issues and ideas from communities, build their capacity

• Help them implement ICT projects to solve their most pressing issues

• 175 communities have had 175 sustainable ICT centers established, with over 72,000 people

benefiting each month


Taking IT Rural………….

• Impaired Aid for visual and hearing impaired

• Visual Radio – Low cost method of sending local /disaster related information

• Job Bank – local language job listing

• SME Portal for small businesses

• Crop price tracker for farmers

• Local content generation

• Rural BPOs & e-Villages

• Fishing information by SMS to fishermen

“Rumble in the Jungle” Attractive jobs retain rural youth in the village once trained

Rural BPO Centres - Inclusive Growth

Rumble in the Jungle… Inclusive Growth Strategies

• Leapfrogging out of poverty- e~Villages– Unleashing rural talent through Opportunity &

knowledge – Kids are developing software & web sites for

international Clientele– Income fivefold more than their farmer father – Consequently better food, shelter, piped water &

jobs – that is Development!

Mud Huts & LaptopsThe emerging Cyber Class @Mahavillachchiya

Smart Strategies for the Developing Countries Can Regional Collaboration help

Accelerate Growth?

• The Industry is supply constrained –Enough left for all!

• Keeps cost down with economies of scale

• Leverage on collective strengths

• Together a significant critical mass

19January 2009

Impact of Collaboration on Both the Demand and the Supply Side

• Explore common business opportunities for multi-location delivery

• Joint business promotion

• Sub-contract work from one country to another

• Tap domestic ITES-BPO markets of other countries in the Region

• Arrive at common set of business delivery standards for the region

• Explore business opportunities for development of cluster services

• Develop human capital through development of regional standards for:

– Curricula

– Training

– Assessment

• Develop infrastructure including telecom, real-estate, etc.

• Sharing of infrastructure

• Develop policy infrastructure that facilitates free-movement of ITES-BPO personnel in the region

Business Growth Supply-side Growth

Business Growth

Supply-side

Growth

Collaboration

Business Growth

20January 2009

Role of a Regional Body in Collaborative Growth

Regional Body Country Level Association

Advise on and recommend initiatives to drive regional collaboration

• Regional Think-tank• Is the ‘voice of the region’ through

representation of multiple stakeholders

• Helps exchange of information between various stakeholders at a regional level

• Drive investment promotion at a regional level

Implementation and project management of regional collaboration initiatives

• Co-ordinate with country Government and Corporates to implement initiatives

• Share best practices and knowledge with other Country Associations through Regional Body

• Seek funding options to implement regional initiatives

A body should be formed at a regional level with specific emphasis on development of the South Asia region as an ITES-BPO hub. It would encourage collaboration between the countries and play a key role in the co-ordination of all efforts from the other stakeholders.

The linkage between the Regional Body and the Country Level Association is illustrated below:

21January 2009

Role of the Country Association and Corporates in Promoting Collaboration (1/3)

Training forEntry LevelTalent

ExecutiveTraining

Internship andEmployment

CommonAssessmentTest

Accrediation

Country Association

Oversee implementation of education andassessment initiatives in the country

Identify companies within the country thatare willing to participate in such programs

Identify companies within the country thatare willing to participate in such programs

Implement the Common Assessment Testin the countryWork actively with the Government to

implement talent development programsthat address gaps identified in talentthrough test

Implement the accreditation process in thecountryWork actively with Government on helping

institutions bridge gaps identified

Communicate mid/senior managementtalent requirements in terms of skills andvolume to Government through CountryLevel Associations

Corporates

Communicate talent requirements in termsof skills and volume to Governmentthrough Country Level Associations

Encourage employment of candidates fromRegion since it builds the employer brand

Provide feedback on quality of talentqualifying on the testReplace internal Testing procedures with

the test

Provide feedback on quality of talentemerging from accredited institutions

Hu

ma

n C

ap

ital D

eve

lop

me

nt

22January 2009


Joint VenturesandInvestment

PromotionalActivities

Subcontracting

Identify local companies that wouldrepresent the country at a regional forumIdentify the key strengths of the country in

terms of specific segments and verticals inITES-BPO

Facilitate contact between local ITES-BPOorganizations and regional companies andVCsWork with country Government on

implementing policies that promoteinvestment

Identify the key strengths of the country interms of specific segments and verticals inITES-BPO in which work can be subcontracted

Leading corporates in a particular sector shouldnominate representatives to act as regionalambassadors

Seek partners in other countries in the regionfor complementary workSeek opportunities for direct investments in

regional companiesSetup Greenfield projects and captive

centers

Identify opportunities to sub contract work toregional companies

Bu

sin

ess

Gro

wth

Country Association Corporates

23January 2009


Visa andMigration laws

FinancialIncentives

InfrastructureDevelopmentand Sharing

IP Protection

LeveragingExistingAgreements

Work actively with the country Governmenton implementation of IT/ITES-BPO visas

Act as a bridge between local industryand the country Government in order toconvey the needs of ITES-BPOorganizations and investors to theGovernment

Work with local infrastructure providerstowards building relations with regionalinfrastructure providers

Review existing bilateral and multilateralagreements of the country with other SARcountries in order to include ITES-BPO inthe scope of these

Ensure country’s IP laws are at par withinternational standards

Po

licy

Le

d I

niti

ativ

es

Country Association

24January 2009

Key Takeaways

Country Level Associations should act as the voice of the industry and collaborate with other stakeholders to accelerate the growth of the ITES-BPO industry. To tap the potential market, the following areas should be addressed by the Associations:

• Leverage existing strengths of the country and address the development areas with respect to the four location drivers – talent, infrastructure, environment and clusters

• Collaborate with the Government to create an enabling environment through formulation of an investment friendly policy

• Work actively with Country Level Associations in other countries and the Regional Body to identify and leverage best practices

• Collaborate with Country Level Associations in other countries and the Regional Body to explore common and mutually beneficial opportunities

Good Luck in your Journey… You will succeed!!!… Only Your Attitude

will limit the extent of your success!

“Empires of the future are empires of the mind”

Thank You [email protected]

Sir Winston Churchill

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OFFSHORE TO NIGERIA NATIONAL CONFERENCE, JUNE 2009, ABUJA Manju Haththotuwa The World Bank (Former...

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