Mario Faria

1

Offshore Analytics

Mario Faria http://www.linkedin.com/in/mariofaria/

www.slideshare.com/fariamario Twitter : @mariofaria Arizona, Dec 9th 2013

Chief Data Officer at ServiceSource

Mario Faria

3

We are the market leader

Software Hardware Networking Healthcare & Life Science

New Markets (XaaS and Industrials)

$9B Recurring Revenue under management 47 seconds A renewal is closed

LOCATIONS WORLDWIDE:

145+ Engagements worldwide

Mario Faria

4

Analytics is transforming data assets into

competitive insights, that will drive business

decisions and actions, using people, processes

and technologies

Mario Faria

5

Offshoring versus

Outsourcing

Mario Faria

6

Offshoring Relocation of a company operational process from one country to another, specially for lower costs or better efficiency

Mario Faria

7

Outsourcing

Contracting a third-party organization to perform an internal business process

Mario Faria

8

You can outsource with an inshore, near-shore or

offshore capabilities

You can offshore without outsourcing

Mario Faria

9

Mario Faria

10

•  ebay, PayPal, Magento, ebay enterprise, GSI Commerce

•  Revenues in 2012 : US$ 14.1 billion •  Analytics in California, Seattle, Salt Lake

City, New York, Shanghai, Eastern Europe

Mario Faria

11

Wunderman, WPP

•  WPP is the 2nd largest advertisement group in the world

•  Wunderman is focused in Brand Experience, Consumer Engagement, Data and Insights

•  Clients include : Microsoft, T-Mobile, Nokia, Best Buy, Unilever, Citibank, Coca-Cola, Dell, etc

•  Marketing analytics services spread out in centers based in USA, India, Egypt, Argentina

Mario Faria

12

ScaleStation

•  Startup (2 years old) •  Analytics for Global Health and Education •  A bit over 100 people •  HQ in Boise, Idaho; offices in Sacramento and Atlanta •  Offshore operations in New Delhi (India) and Belgrade

(Serbia) •  Customers: CDC, Clinton Foundation, Unicef, Stat Pads •  Lessons learned : customers sometimes do not tell you

the real problem. Data does !!!

Mario Faria

13

Using Big Data for Fraud Management in Healthcare

Healthcare Fraud Management using Big Data Analytics, by Trendwise Analytics, http://trendwiseanalytics.com/

Mario Faria

14

•  Started in 2011 in Bangalore, India •  Develop analytics tools and solutions for handling big,

unstructured data for creating business insights for companies around the world

•  Around 20 people (highly skilled; founders came from SAP and IBM)

•  Some customers: Compuware and Bartolini (USA), Cirrus Consulting (Canada), MotorManager (Brazil), EGR (Australia), MCN Holding (Dubai)

•  Technology Partners: Cloudera, Hortonworks, SAP, HPCC, Pingar

Mario Faria

15

•  Founded in 1995 in Brazil by ex-IBM employees •  Around 2000 people •  Offices in Philadelphia, Atlanta, Somerset, London,

Tokyo, China (Ningbo, Shangai), Buenos Aires (Argentina) and several Brazilian cities

•  Some customers: JnJ, Coca-Cola, Yahoo, Metlife, Avon •  BI and Analytics projects at Nestlé (Switzerland) and

BAT (London). Global roll-outs and strong change management

•  Strong Lean IT orientation

www.ciandt.com/

Mario Faria

16

At my current job at ServiceSouce

•  A team of 80+ individuals •  Spread in San Francisco, Denver,

Nashville, Dublin, Liverpool, Singapore and Kuala Lampur

•  Closer to the business users •  Evolving to be a SaaS company •  Customers are asking us to provide more

services

Processes

People Data

Architecture

Programs

Data Management

Analytics

Mario Faria

18

Lessons Learned •  Avoid suicidal cost savings •  Feasible expectations from both sides •  Providers need some other sources of revenue

at your company •  Contract management •  Managing resources across several time zones •  Hard to achieve metrics can lead to frustration •  Understand the details involved

Mario Faria

19

Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria mfaria@servicesource.com +1 (425) 628-3517