Offline and Online

Son Dang &Chan Huynh

Fundraising

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Why Fundraise? Operating Organization Deposits Collective Philanthropy Project

Fundraising: Offline and Online2

Offline

Grants Sponsorship Events Merchandising

Fundraising: Offline and Online3

Grants School

Check out school’s resources Student Activities Office Example: Purdue

Government Search websites

Fundraising: Offline and Online4

Sponsorship Corporate Community Sponsorship Packet

Mission/Objective Budget Statistics **Sell partnership to them – how you help

them not how they can help you

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Events and MerchandisingIdeas?

Fundraising: Offline and Online6

OnlineCollecting Donations through a website using PayPal/Google Checkout

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Fundraising Online Benefits:

• Reaches more people• People are willing to donate more money with a credit

card• “No cash on me” is no longer a good excuse!

Drawbacks:• Fear of giving out credit card number online• Website doesn’t look trust-worthy• Commission fees

• 33 cents + 2% for PayPal• Similar for Google Checkout

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Polar Plunge Case

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Volunteers sign up to raise money

The top 10 fundraisers jump into Lake Michigan when it’s freezing outside

This is similar to a date auction or marathon for charity

Raised over $13,000 in about 3 weeks

Fundraising: Offline and Online

Fundraising: Offline and Online10

Polar Plunge CaseExplain

Convince

Promote

Update

Polar Plunge Case

Fundraising: Offline and Online11

Strength in Numbers Create

Competition

Get Money, Get Paid

How-ToSet Up Site

Get Money and Get Paid

Fundraising: Offline and Online12

General Tips

and

Final Thoughts

Fundraising: Offline and Online

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Fundraising Case Study For the CPP this year, your VSA has decided on

a goal of $1000. This goal is much more ambitious than ones set years past. With this in mind, during an executive board meeting, your fellow officers and members voice concerns on how to reach such a high goal. They question whether traditional methods will work fine, or should new ones be introduced?

Brainstorm Session: What solutions do you have for the issue? What has worked for you in the past? What would you like to try that you think would be successful?

14 Fundraising: Offline and Online