Official Informal Briefing Minutes Tuesday, September 19 ...
Transcript of Official Informal Briefing Minutes Tuesday, September 19 ...
Official Informal Briefing Minutes
Tuesday, September 19, 2017 – 3:00 PM Present: Charlotte J. Nash, Jace Brooks, Lynette Howard, Tommy Hunter, John Heard
1. County Administration County Rebranding Initiative Update
Keith Curtis and Katie Janson of Perkins + Will Branded Environments presented an overview, findings, and recommendations related to the County’s rebranding initiative. Chris Schroder of SPR Communications was also involved via phone in the discussion. No Official Action Taken.
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IMPLEMENTATION PROGRESS | 09.19.2017
GWINNETT COUNTY
BRANDING
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Agenda
Branding Update Project EvolutionNext Steps
OBJECTIVE
To provide updates on the development process and identify steps toward final implementation.
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Project Schedule
INFORMAL STEERING COMMITTEE SHARING Objective: Inform
STRATEGY + CONCEPT PRESDuration: 1 hour Objective: confirm strategy; narrow direction
FINAL BOC PRES+VOTEDuration: 15 min Objective: Adopt Solution
BOC UPDATE PRESDuration: 15 min Objective: Progress Update
PARTICIPANT GROUPS PROCESS + TIMING
GROUP A
GROUP B
GROUP C
GROUP E
BOARD OF COMMISSIONERSPeople: x05Role: Final Approvers
VISIONING, IMMERSION + AUDITS: APRIL - JULY SCHEMATICS PRESENTATION : AUGUST 21 DEVELOPMENT PRESENTATION : AUGUST 28 REFINEMENT+APPROVALS: SEPT 19, OCT 03 FORMATTING+HANDOFF: OCT 13 LAUNCH: DEC 2017
INTERNAL STAKEHOLDERSPeople: Departmental RepsRole: Contribute to Visioning
EXTERNAL STAKEHOLDERSPeople: Cities / CIDs/ K12 / HE, etcRole: Contribute to Visioning
STEERING COMMITTEEPeople: x05Role: Working team. Contribute to visioning. Help build relationships + consensus
ONE-ON-ONE INTERVIEWSDuration: 30 min Objective: Share stake-holder input; glean vision
WE ARE HERE
PROJECT KICKOFFDuration: 2 Hours Objective: Discuss logistics, background, process, approach, etc
ONLINE SURVEYDuration: 5 min; 1 week duration Objective: glean public input regarding prioritization of drivers
AUDITS
DESIGN DEV PRESDuration: 1 hours Objective: provide feedback direction
FINAL SC PRESDuration: 1 hour Objective: glean team approval prior to BOC presentation
2 GROUP SESSIONS: HOMEWORK+ VISUAL LISTENINGDuration: 4 hrs People: 12-15 eachObjective: Glean stake-holder input + vision
GENERAL PUBLICPeople: AllRole: Contribute to Visioning
MTGS 04-08
MTG 01
MTGS 02-03
MTG 09
MTG 10
MTG 11
MTG 12
GROUP D
INFORMAL STEERING COMMITTEE SHARING Objective: Inform
INFORMAL STEERING COMMITTEE SHARING Objective: Inform
STRATEGY+ CONCEPT DESIGN
DEVELOP DESIGN
REFINE DESIGN
RELEASE DESIGN
VENDOR PRODUCTION REVEAL
INFORMAL STEERING COMMITTEE SHARING Objective: Inform
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Overview of Inputs + Findings Process
01. Stakeholder Engagement Workshops
02. Board of Commissioners Interviews
03 Online Public Survey
04 Benchmarking and Audit
STAKEHOLDERS
50COMMISSIONERS
05MONTHS
04RESPONDENTS
2,671
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Spanner wrench: old, worn out. Old tool, still serviceable, but worn. Reminds us of how we’ve evolved.
Water towers, old fashioned: like a positive affirmation on the side of the interstate
Blank sheet of paper: lots there, but hard to put your finger on it---very intangible thing..unique b/c. hard to define.
Lots of pieces, nothing holding it all together
We’ve got best array of cities supporting counties, school, pub safety...hits on all cylinders.
Microcosm of the American dream
Wants to be the gold standard for other counties to look at
Old Faithful: dependable, consistent, sometimes buffalo falls in and we make the news.
People bring their strengths and play together to one tune, working together, collaboration.
The brand is here... just need new packaging.
Current Perception
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Microcosm of the American dream
It is a fallacy to believe you can control a lot of factors; some things you can’t control. But we can foster an environment for success, like learning to surf /ride the waves versus drowning
Labor, energy, transportation, international nature of community will continue to be important.
Rapidly changing community in a short amount of time, we’ve made incredible progress in the last 20 years
Each culture is bringing their best here and their families
Always Welcome
New things to celebrate.
Our county is what the nation will be in 20 years
we’re progressive, driven towards giving opportunity and doing business is easy
Everyone wears colors to support their team; we want that for our community
We have found that Gwinnett has the resources, location and talent our company needs
Show the world we’re vibrant
The only way to be sure of the future is to create it.
Food for Thought
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01.
Quality of Life/Community Over 85% of respondents ranked this topic in their top three most important topics.
02. Opportunity/Innovation/ProgressRanked amongst 65% of participants’ top three choices.
03. Excellence/Success Majority ranking it in the range of 2 – 5.
Open for Business
Interconnected/Inclusive Diversity
Visionary Leadership
History/Heritage
Other
QUALITY OF LIFE
grown big, but small community
live, work, play together
arts, parks, great neighborhoods and communities
fun
diversity of places not just people (lake Lanier, mall, suburbs, rural)
versatile
great schools, quality education
infrastructure
recreation
business
service / love serving others
transportation (public) / mobility / access
retire / age in place
young professional friendly
social
fabulous benefits
many differing vibes within one county
yuppies. affordable housing, transportation, entertainment, nightlife, food 24-7
conveniences at all hours
southern charm meets trendy
COMMUNITY
culture (one Gwinnett)
amazing strength. generosity, kindness. in this together
unity in community better than diversity and inclusion
CHARACTER
character / star power
catchy / edgy
authentic / natural, not forced
unique / stand apart
current / relevant
color
modern/urban
history
charming
beautiful
lovely people look eye to eye
please and thank you despite big city issues
charm shouldn’t get lost in translation. small town feel
main streets / park sites / culture revitalized
welcoming
home town feel
southern hospitality with diverse welcome
can see the stars / the “Uncity”
OPPORTUNITY
mission
innovation
incubation centers
technology (new ways, platforms of reaching people)
business hub
keep talent here
creative
growth
accessibility
economy
EXCELLENCE / SUCCESS
successful / outward show of success
example to others
we’re vested / make our mark
excellence breeds excellence
set the bar high
pride in being best in state
we’re bigger and better
counter offering to metro Atlanta
pride passed from generation to generation; transcendent of time
Survey Says....2,671 responses
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- Focus on Gwinnett’s potential
- Must capture our bold vision for the future
- Important to capture our international/ global nature
- Logo needs to convey success / professional / excellence
- Success lives here has a place here
- Embrace being connected, engaged, happy
- Everything within reach; you never have to leave
- Brand promise: more opportunity, transparent, truthful, integrity, active/healthy
- Touch the imaginative side, the future-thinking, the brain power.
- Reflect the times: fast paced, all coming together, movement
- Have to be honest and aspirational about what we are / Don’t pretend to be what we aren’t
- Attracting business is the most important task
- Be part of the team
- Welcoming, not Savannah charming, but still southern
- Like reference to nostalgia without looking away from what’s here now
- Be bold, don’t be shy, want something that a millennial will wear on t-shirt
Directive /// Story
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02. Project Evolution
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Gwinnett is great—success lives here. Since our founding in 1818,
we continuously evolve and grow. We are a microcosm of the American
dream, and the gold-standard for public service. With a colorful array
of perspectives, our community harmony welcomes the world’s finest
and cultivates the perfect blank slate for bright futures. We are unified
by extraordinary people, place and promise. Dependable, innovative,
remarkable excellence—we are Gwinnett: VIBRANTLY CONNECTED!
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A symbolic scroll doubles as a celebration of boundless opportunity and the yet-to-be-written future of Gwinnett, while also acknowledging the significance of our namesake signing the Declaration of Independence. An artful quotation references a cornucopia of Gwinnett voices intricately woven together by a bright horizon, forming a beautiful tapestry with a letter “G” at the heart. The square frame represents a window to the world, and the structure provided through our service.
One Voice, One Future Tapestry
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Unique Name and
Place
Historic Scroll, Future to be
written
Diverse Tapestry of
Voice
GG W I N N E T T
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G W I N N E T T
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The logo concept pairs the kaleidoscopic lenses of place, people and promise. Like any fertile river crescent, Gwinnett’s natural river basins support a rich diversity of life and perspective. An intricate network of smaller streams flow together to feed the sea, representing the common purpose and promise of Gwinnett County Government to serve the people. The circular composition symbolizes an epicenter with global reach.
Basin Kaleidescope
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PlacePeople Promise
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Gwinnett
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Gwinnett
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Color Adjustments
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Logo Study / Negative Space
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Logo Study / Center Filled
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Humanistic Sans Serif
Shape closely match the design characteristics and proportions of serif types, but with a strong calligraphic influence. Letterforms capture nuances generally present in handwritten letters.
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Logo Study / “G” in Kaleidoscope
Gwinnett Gwinnett Gwinnett
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Logo Study / Integration of Gwinnett County Shape
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Black and White Studies
Recommended: Identical Linework Studies: Simplified Linework
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Vibrantly Connected
Recommended Logo
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Vibrantly Connected
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Vibrantly Connected
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Seal Studies
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