Dear Fundraising Coordinator:

Register now for one of the most successful pre-holiday fundraisers for area schools, youth groups and sports teams: the Official St. Louis Cardinals Calendar drive. The off-the-charts success of last fall’s calendar program, with a record number of participating groups, reinforced the proven popularity of this fundraising partnership. And we expect this year’s program to be an even greater success for participants!

The program capitalizes on two key components: 1) the popularity of calendars as holiday gift items; and 2) our region’s passion for Cardinals baseball. Our over-sized wall calendar is a huge hit with fans, featuring beautiful design, spectacular pho-tography and the upcoming season’s complete Cardinals schedule. And everyone loves our coupon section, featuring four pages of great deals from a variety of area retailers.

Participation in this fundraising program is easy. Our no-risk terms enable you to keep $7 of the calendar’s $15 retail price; you’ll be billed only for the calendars you sell, with no minimum required to participate! Additional incentives are awarded to groups that meet these easily achievable sales targets:• 50 calendars sold: Five ticket vouchers, each redeemable for two tickets to a 2017 home game.• 75 calendars sold: A randomly selected premium prize, which could include game tickets and a field visit during batting practice; a goodie bag stuffed with Cardinals memorabilia; a player-autographed item; or a Cardinals gift card.• 200 calendars sold: You’re automatically entered into grand-prize drawings for a 50-inch HDTV; party suite tickets; and a pair of Cardinals VIP gameday experiences. We’ll provide sales-support materials in mid-October to begin your drive. Orders will be due Nov. 16. Calendars will be shipped starting the week of Nov. 28. Along with these uncomplicated terms, you’ll love our customer service and timely product delivery.

Reserve your spot in the Cardinals Calendar program today by calling 314-345-9303 or e-mailing publications@cardinals.com.

Year after year, we hear about the success of this fundraiser from schools, teams, scout troops and church groups that have raised hundreds of thousands of dollars to support their organizations. (Read more on the back of this page.) We look forward to helping you exceed your fundraising goals this fall! Please contact me with any questions.

Sincerely, Gabriel Kiley Business Development Coordinator St. Louis Cardinals Publications 314-345-9303 publications@cardinals.com

P.S. Please contact me to receive a sample of our 2016 Calendar.

OFFICIAL CALENDAR FUNDRAISING PARTNERSHIP

(SEE BACK)

OFFICIAL

CALENDAR FUNDRAISING PARTNERSHIP

PARTICIPANT TESTIMONIALSREASONS TO SELL CARDINALS CALENDARS

SUCCESSFUL PRACTICES OF TOP-SELLING GROUPS

• Affordable $15 price point – and you keep $7 of each sale! • Quality alternative to repetitive/traditional fundraiser offerings• Popular Cardinals brand and robust regional fan support• Attractive prize incentives – to reward top sellers or utilize in additional auctions or fundraisers• Ideal timing for holiday gift-giving season • Money-saving, family-oriented coupon section featuring a wide variety of retailers• Overall participant satisfaction score of 4.87 on a scale of 1 (lowest) to 5 (highest) among more than 450 participating groups

• Kick-off assembly• Consistent social-media messages on Facebook, Twitter, Instagram, etc.• Regular text alerts, e-blasts, website postings and newsletter ads • Take-home fliers for every seller• Advertisements within your school or facility• Door-to-door sales• Dedicated sales table at school/group events• Promote prize incentives to sellers• Tell customers how the revenue will fund your cause

“The calendar sells itself. We have a lot of Cards fans in the region, and it’s a good product at a good price.”

– Katy Little Triad Community Schools, Unit District #2 (Ill.)

“Our experience was great; the fundraiser ran smoothly and easily, and the profit margin (45 percent) is incredible.”

– Robert Myers Collinsville (Ill.) Extreme baseball and softball teams

“Parents offer a lot of great feedback; they especially love that the calendars are a great holiday stocking-stuffer at an affordable price.”

– Ed Lind Southern View Elementary School, Springfield, Ill.

“Everyone loves the Cardinals in St. Louis, so the calendars enjoy a natural connection with customers.”

– Shelly Valenzuela Girl Scout Troop 2677, St. Louis

“It’s one of the easiest fundraisers out there. Other fundraisers require a lot of extra time for teachers to sort and organize.”

– Carol Macios Grigsby Middle School, Granite City, Ill.

OFFICIAL

CALENDAR FUNDRAISING PARTNERSHIP

IMPORTANTDATES

OCT. 7Submit

quantity for sales sheets/order forms

WEEK OF OCT. 10Schools receive sales

sheets/order forms

NOV. 16 Calendar Order Form

due to Cardinals

WEEK OF NOV. 28Calendars begin

arriving at schools

PROGRAM INFORMATION• Your school or group will reserve the total quantity of sales sheets/order

forms needed for students or participating members by Oct. 7. E-mail the: 1) quantity needed, 2) school/group name, and 3) contact person’s name and phone number to publications@cardinals.com or call 314-345-9303. (Forms available after deadline but quantities may be limited.)

• Your school/group will receive sales sheets/order forms beginning Oct. 10.

• Calendars sell for $15 each, with your organization retaining $7.

• All sales sheets have a “Due Date:” blank and a “Make Checks Payable To:” blank. Be sure to fill these out on each sheet prior to distributing them to your students and participating members. All checks should be made payable to your school/organization.

• You can determine the due date for sellers to turn in their individual sales sheets (just make sure it’s before Nov. 16!). Please note your group’s due date on each student’s/member’s sales sheet.

• After students/members turn in their individual sales sheets, add upthe total number of calendars sold by all participants. You will enter this quantity on the 2017 Calendar Order Form (enclosed).

• Turn in your Calendar Order Form by mail, fax or e-mail by Nov. 16.

• We are flexible! There is NO MINIMUM REQUIRED for participation (with additional prizes awarded for reaching sales plateaus!) so you pay only for the calendars you sell. We accept returns AND additional orders.

• The Cardinals will begin shipping calendars to you beginning the week of Nov. 28.

• Your school/group distributes the calendars to students/members for delivery to customers.

• Cardinals Publications will invoice your organization in February 2017, and you will send one check for the number of calendars ordered by your school/group.

• Please note: All unsold calendars must be returned to Busch Stadium by Jan. 27, 2017. Calendars must be in sellable condition.

(SEE BACK)

OFFICIAL

CALENDAR FUNDRAISING PARTNERSHIP

SALES INCENTIVESBesides keeping $7 for each calendar sold, organizations that reach the following sales targets will receive:

50 CALENDARS SOLD5 TICKET VOUCHERSEach voucher is good for two tickets to a 2017 Cardinals home game

75 CALENDARS SOLDEach school or group will receive one of the following PREMIUM PRIZES: • Tickets and an on-field visit during batting practice • Goodie bag filled with Cardinals memorabilia • Player-autographed item • Cardinals gift card

200 CALENDARS SOLDEntry into drawings for each of the following GRAND PRIZES: • 50-inch HD television (one awarded) • Two VIP Busch Stadium experiences: 1) a private stadium tour, a visit to the Cardinals Hall of Fame and Museum, an on-field visit during batting practice and four tickets to the game or 2) a pregame visit to the KMOX Radio booth, an on-field visit during batting practice and four tickets to the game (one of each awarded).• An on-field visit during batting practice and tickets to a Cardinals party suite (eight groups win two tickets each)

OTHER HIGHLIGHTS

The top-two selling organizations will receive a visit from Fredbird! We will contact the winners directly to schedule the visit.

You may use incentives however you choose (as student prizes, auction items, etc.) to fit the goals of your individual program.

All premium and grand prizes will be delivered to you in spring 2017. All ticket vouchers will be mailed in spring 2017, prior to the beginning of the Cardinals’ regular season. * Premium and grand prizes are assigned randomly.

OFFICIAL CALENDAR FUNDRAISING PARTNERSHIP

2017 CALENDAR ORDER FORM

School or group name:

___________________________________

Contact person:

___________________________________

Contact person’s e-mail and phone:

___________________________________

___________________________________

Calendar ship-to address:

___________________________________

___________________________________

___________________________________

Total number of calendars sold:

___________________________________

Please FAX this form to:Gabriel Kiley, 314-345-9529

OR by MAIL:Gabriel KileyCardinals Publications700 Clark St.St. Louis, MO 63102

OR by E-MAIL:publications@cardinals.com

THIS FORM IS DUE BY NOV. 16