OFFICIAL ADVERTISING MEDIA KIT & RATE SHEET...January OCA Convention recap, bull buying and genetics...
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OFFICIAL ADVERTISING MEDIA KIT & RATE SHEET
Transcript of OFFICIAL ADVERTISING MEDIA KIT & RATE SHEET...January OCA Convention recap, bull buying and genetics...
OFFICIAL ADVERTISING MEDIA KIT & RATE SHEET
PROUDLY BROUGHT TO YOU EACH MONTH BY OREGON’S BEEF INDUSTRY ADVOCATE.
For more than 100 years, the Oregon Cattlemen’s Association (OCA), based in the state capitol of Salem, has been at the forefront of political and production issues impacting beef cattle ranchers in the Northwest United States. In addition to working around the clock to protect ranching interests on Oregon’s privately-owned and publicly owned rangelands, from the high desert to the Pacific Coast, OCA has also worked to keep ranchers updated on the issues impacting their livelihood through a number of communication efforts, primarly the Oregon Cattleman magazine.
With the latest beef cattle and agriculture news from within the Beaver State and beyond, this publication delivers the most up-to-date information for ranchers and is a go-to source for cattlemen and women and a prime source for cost-effective advertising targeted toward that audience.
Additionally, every dollar of “profit” is reinvested in the ranching community. Your advertising dollars not only deliver your ad to 2,500 ranching households statewide but also help fund critical efforts to benefit the ranching community like:
• Political Advocacy• Public and Private Land Issues• Environmental Stewardship• Young Cattlemen and CattleWomen Programs
Throughout the year, OCA publishes information relevant to the calendar season and our lobbying efforts in Salem and Washington, D.C. In addition to regular column updates, we publish various production information at specific times of the year. Our editorial calendar may help you, the advertiser, best decide when to place your advertisements. In addition each issue highlights recent events and all upcoming events.
For editorial input or information you would like to see included in this publication, please contact the staff at the Oregon Cattlemen’s Association or the publication’s managing editor.
ISSUE TOPICS ISSUE TOPICSJanuary OCA Convention recap, bull buying and genetics July/August Fall calving and midyear meeting coverage
February Spring calving and heifer retention September Marketing, weaning and transportationMarch NCBA Convention coverage, grazing management
pre-midyear meeting coverageOctober Winter preparation voter recommendations
pre-convention coverage and registration
April/May Branding, identification and herd health managment November Cattle nutrition and pre-convention coverage
June Marketing, technology and value-added programs December Election recaps and breeding preparation
ABOUT THE OREGON CATTLEMAN
EDITORIAL
TARGET AUDIENCE• Oregon beef producers• Beef industry supporters• Property owners• Allied industry partners• State and local government officials
The Oregon Cattleman is published 10 times a year. The publication comes out the first part of each month with the exception of combined issues in May/April and July/August and a membership directory with each June issue.
FREQUENCY
READERSHIPThe Oregon Cattleman is an invaluable resource for
reaching the people who want your products and services, including 2,500 members of the Oregon Cattlemen’s Association and it’s affiliates. In addition, this publication reaches:• Subscribing beef producers throughout the West.• State and local agriculture officials• Oregon livestock auction yard buyers and sellers• Elected officials
April • May 2017 OREGON CATTLEMAN 1
IN THIS DEBUT ISSUEOCA SUPPORTING YOU
ANIMAL HANDLING ON THE RANCH
SPRING HEALTH PROTOCOLS
CATTLEMANOREGONPROUDLY BROUGHT TO YOU EACH MONTH BY
OREGON’S BEEF INDUSTRY ADVOCATE.
EXECUTIVE DIRECTORJerome Rosa
OFFICE ADMINISTRATORAshley Hynes
DIRECTOR OF COMMUNICATIONSMary Jo Foley-Birrenkott
1320 CAPITOL ST. NE, SUITE 150 SALEM, OR 97301 • (503) 361-8941 • WWW.ORCATTLE.COM
ADVERTISING RATES
ADVERTISING DEADLINES
To place an ad, contact: Matt Macfarlane, M3 Marketing
(916) 803-3113 [email protected]
National advertising is coordinated through: The Powell Group
(334) 271-61004162-B Carmichael Ct., Montgomery, AL 36106
SIZE DIMENSION FULL COLOR BLACK & WHITEFull Spread 2 full pages $1,420 $1,020
Full Page* 8.25” x 10.75”.125” extra on all sides for bleed $710 $510
2/3 page 4.75” wide x 9.75” tall $625 $425
1/2 page 7.5” wide x 4.75” tallor 4.75” wide x 7.%” tall $560 $360
1/3 page square: 4.75” x 4.75”vertical: 2.75” wide x 10 tall $395 $195
1/4 page 3.625” wide x 4.75” tall $365 $1651/6 page 4.75”x 2.375” $315 $115
classified** 2.25”x1” horizontal only $35 $25*Premium placement is available for full page ads on a contract basis and are first-come, first-served only.
Back cover placement is available at a rate of $825/issue and inside front and back cover pages are available for $775. Premium placement is also available on inside back cover and foremost right hand page.
**Classifieds may be purchased on an issue-by-issue basis or annually for a rate of $250 for first year, $200 for each year after. Annual classifieds may be updated at anytime by contacting managing editor.
Volume discounts are given for contracted advertisers at a rate of 5% for six month contracts and 10% for 10-issue contracts
ADVERTISING CONTACT
Invoices are sent the week following publication release. Payments may be sent to:
Oregon Cattleman Ad Billing1221 H Street
Sacramento, CA 95814
PAYMENTS & BILLING
ISSUE SPACE DEADLINE MATERIAL DEADLINE CAMERA READY DEADLINEJanuary December 1 December 8 December 15
February January 1 January 9 January 16
March February 1 February 8 February 15
April/May March 23 April 2 April 6
June May 1 May 10 May 15
July/August June 25 July 2 July 9
September August 1 August 10 August 15
October August 31 September 7 September 14
November October 1 October 9 October 16
December November 1 November 7 November 13
As a service to our advertisers, we will build your ad free of charge. All ad copy and relevant photos must be submitted by the copy deadline above for each issue. We will also resize your ad for other publications for a convenience fee of $15 per resize. Camera-ready ads can be sent as a high resolution PDF file to ad salesmen or Managing Editor Stevie Ipsen at [email protected].
ADVERTISING IS ALSO SOLD IN OUR ANNUAL CALENDAR AND MEMBERSHIP DIRECTORY. CONTACT US FOR MORE INFORMATION!
EDITORIAL AND DESIGN
For other information regarding this publication, including editorial and content, contact:
Managing Editor Stevie Ipsen(208) 996-4922
1320 CAPITOL ST. NE, SUITE 150 SALEM, OR 97301 • (503) 361-8941 • WWW.ORCATTLE.COM
