2020MEDIA KIT

23.8 MILLIONANNUAL VISITORS

$7.8 BILLIONIN VISITOR SPENDING

With a dedicated team of more than 90 tourism professionals and a total annual budget of $25.3 million (FY2020), Destination DC promotes the nation’s

capital as a premier destination for domestic and international travelers.

Reach millions of highly qualifi ed DC visitors through Destination DC’s offi cial print and online advertising program.

Offi cial Advertising Opportunities

AUDIENCE & ECONOMIC IMPACT

VISITOR ENGAGEMENT

DDC generates more than $100 million (FY2019) in earned media including travel articles and other editorial coverage about DC as a travel destination.

DESTINATION DC SPENT $4.6 MILLION ON DOMESTIC MEDIA IN FY2019 TO REACH POTENTIAL VISITORS.

PICTURED: SAMPLES OF 2020 DESTINATION DC ADVERTISING CAMPAIGN

MEDIA & RESULTS

1.9 MILLIONOVERSEAS VISITORS

21.9 MILLIONDOMESTIC VISITORS

61% Leisure/39% Business

1. New York 2. Los Angeles

3. San Francisco 4. Philadelphia

5. Boston

1. China2. United Kingdom3. India4. Germany5. Brazil

6. Miami7. Atlanta8. Seattle9. Dallas

10. Houston

6. Australia7. France8. South Korea9. Italy10. Spain

Top 10 Markets Top 10 Markets

169,500 TWITTER FOLLOWERS

382,600 FACEBOOK FANS

191,700 INSTAGRAM FOLLOWERS

WEB REACH

10.5 MILLIONEMAIL REACH

120,000 SUBSCRIBERS

23.8 MILLIONANNUAL VISITORS

$7.8 BILLIONIN SPENDING

VISITOR PERSONAS: WHO’S COMING TO DC

2020 Quarterly State of the American Traveler Research Topics: Content, Mobile, Innovation and New Technologies & Generations

Generational Planning Information Inside

FREE RESEARCH & RESOURCESSTATE OF THE AMERICAN TRAVELER RESEARCH

Understand your audience: Become a tourism-marketing expert — get the research and white papers!

Free Tourism Research & Resources at www.milespartnership.com/research

/noun/

Travelers seeking educational and fun experiences for the whole family.

/noun/

Travelers who are interested in destinations with political significance and where

history is made.

/noun/

Travelers who are excited about a destination with world-class sports.

/noun/

Travelers seeking educational and fun experiences for the whole family.

/noun/

Travelers who are looking for a unique and diverse food scene with notable

restaurants and celebrity chefs.

FOODIES

/noun/

Travelers looking to experience the essence of a destination through arts and culture.

/noun/

Travelers who identify as LGBTQ and for whom an LGBTQ-friendly destination

is extremely important.

/noun/

Travelers to whom others look for ideas and advice, and who are looking for trendy

destinations with social media "buzz."

The ONLY DC Visitors Guide that reaches both in-market and out-of-market travelers and is backed by Destination DC’s multi-million dollar marketing budget

OFFICIAL VISITORS GUIDEThe Official Visitors Guide for Washington, DC is available in print, digital and mobile-friendly formats and is published twice a year.

PRINT CIRCULATION:

550,000COPIES ANNUALLY

ALL URLS ARE LINKED

IN THE DIGITAL VERSION

MORE THAN2 MILLIONPAGEVIEWS IN 2019

AVERAGE OF

9:18MINUTES SPENT ON SITE

1/6 PAGE AD

1/3 PAGE AD

1/2 PAGE AD

GOT PRINT? BENEFIT FROM OUR BONUS REWARDS PROGRAM!

INCREASED DIGITAL DISTRIBUTION

Advertisers participating in our Official Visitors Guides or Map programs qualify for the Added Value Rewards Program.

IMPRESSIONS BY ADVERTISERS

900,000+

INTEGRATED REACH WITH PRINT AND DIGITAL EXPOSURE

OFFICIAL VISITORS GUIDE

All DC Visitors Guide advertisers receive both print + digital exposure! Advertisers also have the option to add additional advertising within the digital guide for increased exposure.

ALL-INCLUSIVE DIGITAL VISITORS GUIDE ADVERTISING ADD-ONReach visitors throughout the experience!$3,112 annually includes:Native Content on Home Page: Your message will be integrated among organic stories on the Home Page and will click through to a page featuring your experience with several photos and the ability to add video.

Interstitial: Your message will be in rotation as a pop-up interstitial.

Run of Guide Banners: You will be in rotation in banner ads that run throughout the guide on both the Table of Contents and on individual articles. Can be display ads or formatted ads assembled by Miles.

DIGITAL VISITORS GUIDE BANNER ADSRun of Guide Banners only:$1,556 annually

DIGITAL ADVERTISING ADD-ON OPPORTUNITIES

VOLUME DISCOUNT:

Spend $10,000+ and earn an additional

10% discount

Spend $25,000+ and earn an additional

15% discount

FALL 2020/WINTER 2021 GUIDE DATESCirculation Dates:

Sept. 2020 – Feb. 2021

Ads Close: July 6, 2020 Materials Due: July 20, 2020

SPRING/SUMMER 2021

GUIDE DATESCirculation Dates:

Mar. 2021 – Aug. 2021

Ads Close: Dec. 4, 2020Materials Due: Dec. 11, 2020

2020/2021 AVAILABLE UNITS & RATESAd Sizes Standard Rates Member Rates

Full Page $15,195 $13,675

Half Page $9,523 $8,570

Third Page $6,389 $5,750

Sixth Page Vertical $3,056 $2,750

Sixth Page Horizontal $3,612 $3,250

Back Cover $19,723 $17,750

Inside Front Cover $18,995 $17,095

Page 1 $18,995 $17,095

Inside Back Cover $18,995 $17,095

Logo Listing $475 $475

DIGITAL VISITORS GUIDE ADD-ON RATES(Available exclusively for Visitors Guide advertisers)

Digital Guide All-Inclusive Package $3,112 $2,800

Digital Guide Banners Only $1,556 $1,400

EGUIDE PAGE VIEWDesktop default, shows

banner ads

NATIVE CONTENTNative content stories look and feel identical to organic articles

INTERSTITIAL ADInterstitial ads appear intermittently

as readers flip through articles

EGUIDE CONTENTS VIEWTablet & mobile default, shows banner ads and native content

alongside organic stories

IN-MARKET: 450,000 are distributed at high-traffic

locations around the city.

Photo ListingFull Panel ad

Half Panel ad

Standard Listing

Quarter Panel Ad

The Official Visitors Map of Washington, DC is produced and distributed annually and backed by Destination DC’s multi-million dollar marketing budget.

PRINT CIRCULATION

700,000 ANNUALLY

AVAILABLE UNITS & RATES FOR MAP 2020/2021

Ad Sizes Standard Rates Member Rates

Back Panel $20,884 $18,795

Full Panel $19,139 $17,225

Half Panel $10,645 $9,580

Qtr Panel $5,550 $4,995

Photo Listing $3,612 $3,250

Standard Listing $1,662 $1,495

OFFICIAL VISITORS MAP

2020/2021MAP DATES

Circulation Dates: Oct. 2020 – Sept. 2021

Ads Close: July 17, 2020

Materials Due: July 24, 2020

BY REQUEST: More than 250,000 are direct

mailed via requests.

VOLUME DISCOUNT:

Spend $10,000+ and earn an additional

10% discount

Spend $25,000+ and earn an additional

15% discount

MORE THAN 10.5 MILLIONUNIQUE VISITS LAST YEAR

34 MILLIONPAGEVIEWS

2:21MINUTES AVG. TIME

SPENT ON SITE

Digital Advertising Opportunities

ON WASHINGTON.ORG

Sponsored Listings · Banner Advertising Lead Generation Program · Custom Email · Monthly Email

Reach visitors who are actively planning a trip or are currently visiting DC on all of their devices with our impactful digital advertising programs.

EXCLUSIVE TO DDC MEMBERS

Sold on a 12-month basisOnly 20 spaces per listing category

available, first come, first served.

$995 Flat Rate for 12 Months

WASHINGTON.ORG SPONSORED BUSINESS LISTINGS

Stand out among hundreds of other listings on washington.org with a Sponsored Listing. Our Sponsored Listings place you at the top of all relevant category search pages in our premium listing tier, ensuring that you are top of mind when visitors are looking to convert.

Exclusive Member-only Opportunity

• Arts & Culture• Attractions• Entertainment

& Nightlife• Free Things to Do

• Bed & Breakfasts• Boutique Hotels

• Find DC’s Best Restaurants

UNIT RATES FOR 2020/2021

SPONSORED LISTINGS RECEIVE: • Top channel placement on

your relevant category page based on availability

• Position your business listing on page one or two of your category for 12 months!

POPULARCHANNELS

• Monuments & Memorials• Museums• Shopping• Sports & Outdoor Rec

• Budget Friendly• Extended Stay

THINGS TO DO

PLACES TO STAY

PLACES TO EAT

Structured to maximize organic search, washington.org had over 10.5 million unique visits in 2019 and visitors spent on average 2:21 minutes on the website.

WASHINGTON.ORG BANNER ADVERTISING

BENEFIT FROM OUR BONUS PROGRAM!Advertise in our Official Visitors Guides or Map programs and qualify for the ADDED VALUE REWARDS PROGRAM! Receive a run-of-site bonus equal to your paid impressions! Your free campaign will run until either your end date, or until your purchased number of impressions has been reached.

• Web banner advertising allows your business to target the most qualified audience of travelers— those that have already decided to come to DC and are actively engaged in trip planning.

• All web ads link directly to advertiser websites via trackable unique URLs. Impressions, clicks and click-through-rates will be measured, and the metrics provided in complimentary reports.

2020 OPTIMIZED BANNER ADVERTISING PACKAGESAll packages can be customized to suit your specific budget

Impression Goal

Standard Rates

Member Rates

Total Impressions with REWARDS

100,000 $1,200 $1,080 200,000

250,000 $3,000 $2,700 500,000

500,000 $6,000 $5,400 1,000,000

750,000 $9,000 $8,100 1,500,000

1,000,000 $12,000 $9,600* 2,000,000

FORMATTED ADVERTISING: 300 x 250px and 465 x 143px

3-frame rotating banner with 3 sets of copy/photos.

DISCOVER SPACE IN 3DSmithsonian National Air & Space MuseumDiscover objects like the 1903 Wright Flyer and Apollo 11 Command Module Columbia. more>

VOLUME DISCOUNT: Spend $10,000+ and earn

an additional 10% discount

Spend $25,000+ and earn an additional 15% discount

$12 CPM (cost per thousand)

DISPLAY ADVERTISING: 300 x 250px and 465 x 143px

These standard units run across all devices including desktops, tablets and smartphones.

REWARDS PROGRAM

GOT PRINT? NOW GET MORE!

* extra 10% volume discount

SPONSORTOP

SPONSORBOTTOM

FEATURED CONTENT

Received by more than 120,000 opt-in subscribers monthly with an average 27% open rate, the monthly Destination DC Visitor eNewsletter and Custom Emails reach an engaged, active travel-planning audience.

120,000 SUBSCRIBERS27% OPEN RATE (2019)

VOLUME DISCOUNT: Spend $10,000+ and earn an additional 10% discount

Spend $25,000+ and earn an additional 15% discount

MONTHLY EMAIL

SPONSOR AD Position your business as a leader with the most prominent placement on the email — the top Sponsored Content ad unit. This display banner/formatted unit commands attention and drives results. Bottom placement is also available.

FEATURED CONTENT Gives prominent exposure to your content. As one of only three featured content units in the email, your content gets more attention and click-throughs than traditional banner advertising and helps tell your story to consumers.

MONTHLY EMAIL UNIT RATES FOR 2020/2021Ad Spot Standard Rates Member Rates

Sponsor Banner Ad (TOP) $1,389 $1,250

Sponsor Banner Ad (BOTTOM) $1,056 $950

Featured Content/Deal Ads $834 $750

Submit photos, copy and a call-to-action, and we’ll blast your message out to our opt-in database, driving all inquiries to your site. Or, co-op with partners in your area or industry.

CUSTOM EMAIL

100%SHARE OF VOICE

RECEIVE

LEAD GENERATION

500 lead minimumLead Generation $3/lead

UNIT RATES FOR 2020/2021

Friday,  June  10,  2016  at  11:21:13  AM  Eastern  Daylight  Time

Page  1  of  1

Subject: Thank  you  for  your  request!Date: Friday,  June  10,  2016  at  11:16:37  AM  Eastern  Daylight  TimeFrom: Miles  on  behalf  of  DesEnaEon  DCTo: Danica.Killelea@MilesPartnership.com

Thank you!Thank you for requesting information about these great businesses! Look for

information directly from them in the coming days.

See More DCand Spend Less with an ExplorerPass®

Go City CardYou are now signed up to receive emails from Go City Card.You’ll be the first to know about exclusive deals, fun things

to do, and more. Can’t wait to explore and save? Startplanning your trip now >

www.washingtondcexplorerpass.com

901 7th Street NW, 4th Floor

Washington, DC 20001-3719

202-789-7000 / Fax 202-789-7037

Gain exposure and grow your opt-in database with our Lead Generation program.

When visitors sign up to receive the DC Visitors Guide or DC Insider monthly email, they can request information about your business. When they do they

receive an auto-generated email from you that directs them to your site or provides an offer. Leads will be accessible in real-time through digital download for

quick response to visitors actively planning their trips.

CONFIRMATION EMAIL:Communicate your value proposition and drive traffic to your site.

OPT-IN PAGE:Communicate why you are a not-to-be-missed experience and what the user will receive by requesting information from you.

120,000 SUBSCRIBERS27% OPEN RATE (2019)

VOLUME DISCOUNT:

Spend $10,000+ and earn an additional 10% discount

Spend $25,000+ and earn an additional 15% discount

CUSTOM EMAIL UNIT RATES FOR 2020/2021

Standard Rates Member Rates

$4,623 $4,160

Don’t miss out on Destination DC’s essential marketing opportunities to reach highly qualified DC travelers as they are actively planning their vacations.

DC Partners Contact

DENNIS KOSTERTravel Media Sales & Marketing Executive

202-670-9369 Dennis.Koster@milespartnership.com

MD and VA Partners Contact

CARLY STEDMAN NOROSKYTravel Media Sales & Marketing Executive

202-681-8169 Carly.Stedman@milespartnership.com

ADVERTISE WITH US

Miles is a strategic marketing partner that has specialized in services for Destination DC since 2012. With more than 65 years of experience, Miles is 100% travel focused and provides destinations with innovative, forward-thinking content marketing solutions that result in increased visitation and measurable results.

23.8 MILLIONANNUAL VISITORS

$7.8 BILLIONIN SPENDING