Offers book

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Maximize Your Ad Campaign Effectiveness & Acquire An Engaged Audience We connect consumers with custom brand campaigns for guaranteed engagement Cost Per Install Social Media Engagement Cost Per Sale Cost Per Click Cost Per Action Cost Per View US France Italy UK Australia Germany Netherlands Canada Mexico Brazil Spain Reach new audiences Get direct access to millions of consumers from 11 different countries across hundreds of social networks, online games, loyalty reward programs and e-commerce sites that have well over 1 million unique visits a month. Verticles: Gaming Reward Ecommerce Social Charity Subscription Pay for performance, not just clicks Connect with consumers in moments that matter with our custom brand solutions that are tuned to user engagement, not clicks. Whether it is an app install or a purchase, you’re only required to pay when they engage. Our CPE pricing—combined with qualified user engagement—helps you to find new customers that are most interested in your brand and ensures you are getting the most out of your campaign. Like 2015 Media Kit Peanut Labs

Transcript of Offers book

Maximize Your Ad Campaign Effectiveness & Acquire An Engaged Audience

We connect consumers with custom brandcampaigns for guaranteed engagement

Cost Per Install Social MediaEngagement

Cost Per Sale Cost Per Click Cost Per ActionCost Per View

US

France

Italy

UK

Australia

Germany

Netherlands

Canada

Mexico

Brazil

Spain

Reach new audiencesGet direct access to millions of consumers from 11 different countries across hundreds of social networks, online games, loyalty reward programs and e-commerce sites that have well over 1 million unique visits a month.

Verticles:

Gaming

Reward

Ecommerce

Social

Charity

Subscription

Pay for performance, not just clicksConnect with consumers in moments that matter with our custom brand solutions that are tuned to user engagement, not clicks. Whether it is an app install or a purchase, you’re only required to pay when they engage. Our CPE pricing—combined with qualified user engagement—helps you to find new customers that are most interested in your brand and ensures you are getting the most out of your campaign.

Like

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Reward your audience for engagingEnhance your message and reach your audience in new ways with our Event Tracking capabilities that allow you to identify, motivate and re-engage with consumers. These campaigns help to strengthen brand-to-audience relationships by driving deeper engagement to minimize churn and maximize customer Life Time Value.

Example Event Tracking campaign: Sign up for a free trial. After free trial period ends, become a paying customer and get double rewards.

Target demographics of your choice

From stay-at-home moms to students who are gamers, we connect you and your brand to millions of consumers who are comprehensively profiled on over 30 demographic, geographic and psychographic criteria. By targeting a specific audience, you can tailor your message to maximize exposure, reduce cost, and increase overall performance. Below are just some examples of the criteria you can target. Read on to see the full list of our audience targeting capabilities.

Example audience targeting criteria:

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Home Ownership Marital Status Grocery ShoppingPets OwnedEmployment Status Language Car Ownership

Gender Birthday Education LevelEthnicityGeo-Targeting Income Level Medical Conditions

Business toBusiness

Country Children in Household

Cell Phone TypeVideo GameConsoles

ComputerOwnership

Cell ServiceProvider

AUDIENCE TARGETING DEMOGRAPHICS

MaleFemale

GenderCaucasian / WhiteAfrican-American / BlackAsian / Asian AmericanPacific Islander / Native AmericanHispanicMixed RaceOtherPrefer not to answer

Ethnicity

MonthDayYear

Birthday

Less than $24,999$25,000 – $49,999$50,000 – $74,999$75,000 – $99,999$100,000 – $124,999$125,000 – $149,999$150,000 – $249,999$250,000 or greaterPrefer not to answerSocial Grade

Income Level

United StatesAustraliaBrazilCanadaFranceGermanyMexicoUnited KingdomNetherlandsItalySpain

Country of Residence

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Zip code2-Letter State CodeMSADMA

Geo-targeting / Region

Own primary residenceRent primary residenceLive with family member(s) in their residenceLive in student / University housingOther

Home Ownership

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Children in the HouseholdYes – They live with meYes – They do not live with meNo – I do not have children

Marital StatusSingle, never marriedEngagedMarriedLiving with Partner / Common LawSeparatedDivorcedWidowedCivil Union / Non-traditional PartnershipPrefer not to answer

Employment StatusFull-timePart-timeContract, Freelance or Temporary EmployeeSelf-employedSemi-retiredRetiredHomemaker (at home full-time without children)Stay-at-Home Parent (care for child / children full-time at home)Full-time StudentPart-time Student (working more than 30 hours per week)Part-time Student (working less than 30 hours per week)UnemployedNone of the abovePrefer not to answer

Primary Language Spoken at HomeChineseEnglishSpanishOther

AUDIENCE TARGETING DEMOGRAPHICS

High SchoolSome College / UniversityUndergraduate DegreeGraduate DegreeJunior High or Middle SchoolSome High SchoolPrefer not to answer

Education Level

AllergiesArthritisAshthmaCancerCardiac issuesCrohn'sDepressionDiabetes (type 1 or type 2)EczemaErectile dysfunctionHigh blood pressureHigh cholesterolMigraineObesityRespiratory issuesOther

Medical Conditions

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YesNo

AUDIENCE TARGETING LIFESTYLE

Automobile Ownership

Automobile BrandAcuraAM GeneralAston MartinAudiBentleyBMWBugattiBuickCadillacChevroletChryslerDaewoo

JeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMahindraMaseratiMaybachMazda

SaabSaturnScionSmartSpykerSubaru SuzukiTeslaToyotaVolkswagenVolvoOther

DodgeFerrariFiatFiskerFordGMCHondaHUMMERHyundaiInfinitiIsuzuJaguar

Mercedes-BenzMercuryMINIMitsubishiNissanOldsmobilePanozPlymouthPontiacPorscheRam TrucksRolls-Royce

Automobile TypeCompact Pickup TruckCompact SedanConvertibleCoupeCrossover / Compact SUVElectric Car

Fullsize Pickup TruckFullsize Sedan Fullsize SUVHatchbackHeavy-Duty Pickup TruckHybrid Car

Midsize SUVMinivan / VanSports CarWagonOtherDoes not apply to me

Hybrid SUVHybrid TruckLuxury SedanLuxury SUVMidsize Pickup TruckMidsize Sedan

Automobile Year200420032002200120001999 or Older

201620152014201320122011

201020092008200720062005

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AUDIENCE TARGETING LIFESTYLE

All of itMost of itSome of itOnly a small part of it

BirdCatDogFishReptiles / AmphibiansInsects / ArachnidsSmall Animals (Hamsters, Gerbils, Mice, etc.)HorseLivestock (Goats, Pigs, Cattle, etc.)None of the above

Pets Owned Amount of Grocery Shopping Done Personally

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AlltelAT&TBoost MobileCellular OneCricketGo Phone (by AT&T)Jump MobileLeapMetroPCSNet10Sprint / NextelStraightTalkT-MobileTracfoneU.S. CellularVerizonVirgin MobileOther

Cell Service Provider

Microsoft Xbox 360Microsoft Xbox OneNintendo DS / DS Lite / DSi / DSi XLNintendo WiiSony PlayStation 2Sony PlayStation 3Sony PlayStation 4Sony PSP / PSP-3000 / PSP GoOtherNone of the above

Video Game Consoles

Computer – Desktop (Mac OS)Computer – Desktop (Windows OS)Computer – NetbookComputer – Notebook (Mac OS)Computer – Notebook (Windows OS)Computer – Tablet (e.g., Apple iPad)Home Network (Wired)Home Network (Wireless)Printer – InkjetPrinter – LaserPrinter – PhotoPrinter – Inkjet Multi-functionPrinter – Laser Multi-functionScannerNone of the above

Computer / Peripherals Owned

AUDIENCE TARGETING ELECTRONICS

Phone – Mobile (Not Smartphone)Phone – SmartphoneNone of the above

Cell Phone Type

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AUDIENCE TARGETING BUSINESS-TO-BUSINESS

1-4950-249250-499500-9991,000-1,9992,000-4,9995,000-9,99910,000-49,99950000+

Business Employee Size

1-2 times3-5 times6-9 times10 or more timesNone

Business Travel(Within Last 12 Months)

Board DirectorC-Level ExecutiveCompany Owner / FounderJunior Manager / Supervisor / Team LeaderMiddle Manager / Department ManagerNon-managerial employeePartnerSenior ManagerNone of the above

Occupation Title

Accounting / FinanceAdministration / ManagementAdministrative / ClericalCommunications / PRCompliance / Risk ManagementCreative / MediaCustomer ServiceDesign / EngineeringDeveloper / ProgrammerFacilities / MaintenanceHuman ResourcesInformation Technology (IT)LegalLogistics / PlanningMarket ResearchMarketing / AdvertisingOperations / ProductionPurchasing / ProcurementQuality Assurance / Quality ControlResearch & DevelopmentSales / Business DevelopmentSecurityTraining & EducationWarehousing / Shipping / TransportationNone of the aboveNot Applicable

Occupation Department

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AUDIENCE TARGETING BUSINESS-TO-BUSINESS

Agriculture / Forestry / FisheriesAppliances or Home FurnishingsArchitecture / Building / ConstructionAutomotive or related industriesComputer Software / Hardware, Programming, Application DevelopmentDrugs or PharmaceuticalsE-commerce or Internet CommerceEducationElectronics, Semiconductors, or InstrumentationFinancial Services, Banking, InsuranceFoods, Beverages, Packaged Goods, FMCGGovernmental AgencyHealthcare, Medical Services, Hospital, Medical LaboratoryHotel, Hospitality, TourismIndustrial Machinery, Equipment, or ProductsLegal ServicesMarketing, AdvertisingMedical equipment or medical devicesOffice Equipment or Business MachinesReal EstateRestaurants and Food ServiceRetailing, Wholesaler, DistributorServicesSystems and NetworksTelecommunicationsTransportationWeb Development, Hosting, or Internet Service ProviderOther

Occupation Industry

QUESTIONS?FEEL FREE TO CONTACT US

180 Montgomery StreetSuite 1700San Francisco, CA 94104 Phone: (415) 659-6266

Email: [email protected]

Web: www.peanutlabs.com

SAN FRANCISCO

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