1 OfferBeam (C) Copyright December 2012 - All Rights Reserved

DIGITAL  COUPONS  

OFFERBEAM Targeted Media Delivery Platform for Smartphones

Solution Brief

December 2012

DIGITAL  COUPONS  DIGITAL  COUPONS  

CAMPAIGN  PLATFORM  CAMPAIGN  PLATFORM  

2 OfferBeam (C) Copyright December 2012 - All Rights Reserved

What is OfferBeam OfferBeam has developed a revolutionary marketing & promotional platform that enables businesses to harness the explosive growth of smartphones and mobile shopping to better reach and engage customers, drive sales and increase profitability. OfferBeam ‘beams’ communications directly to customers’ smartphones that are within close proximity to merchants’ locations, influencing their purchase decisions at the exact moment they are in the mindset to shop. In an effecient, effective and economical manner, businesses are able to inform customers about an added discount, special promotion, complimentary reward, upcoming event, product launch, daily specials, a guest celebrity chef, or new offering by simply beaming the information directly to their iPhone, iPad, and Android smartphones.

Revolutionary Technology

The OfferBeam patent pending technology enables businesses to have the control to completely tailor a marketing campaign to fit their unique needs. OfferBeam targets customers who are nearby and ready to spend money by displaying compelling offers from retailers, restaurants, and service providers in the area.

Unique to OfferBeam is the ability to capture geo-cookies during the customer shopping journey to predict future shopping patterns and deliver relevant and timely ad media that influences purchase behavior. By understanding these patterns, targeting customers, adjusting campaign length, and defining redemption methods, businesses can reach new customers and grow profits in ways that work best for their business.

1 Key Features • Web-Based Targeting

Promotional & Marketing Platform for Mobile Users

• Next Generation Geo-Specific Targeting Engine to Deliver Personalized, Timely & Effective Promotions

• Robust Self-Intelligent Campaign Management Platform & Web Portal

• Event Driven Targeting and Beam Radius with Business Rules To Control Amount, Size, and Location of Beams

• Easy to Redeem Digital Coupons, View Exposure & Redemption Statistics

• Real-Time Insights & Predictive Modeling Based on Users’ Historic Shopping Journey Patterns

• On-Demand Tools, Analytics & Dashboards to Measure and Optimize Campaign Results

• Social Share Buttons for Offer Multiplier

• Scalable for Local & National Campaigns, Worldwide

3 OfferBeam (C) Copyright December 2012 - All Rights Reserved

Customers Ready To Spend

OfferBeam is an innovative way to build your business, increase sales, and reduce your marketing costs. OfferBeam provides a flexible and customizable marketing campaign vehicle to get more customers walking through your door by attracting customers who are close by and ready to spend money.

Greater Reach & Exposure

OfferBeam provides a means to offer specials and awards to attract new customers or reward loyal ones by giving them an added incentive to visit your business. Customers can sing your praises and further promote your business on Facebook, Twitter and other social sites using OfferBeam’s social share features.

Connects People to Businesses

OfferBeam customers include national and local retailers, manufacturers, restaurants, clothing stores, banks, drycleaners, drug stores, grocery stores, automotive stores and even a major league baseball team.

OfferBeam Platform • Create, Launch & Manage

Promotional Campaigns in Minutes

• Reach Targeted Shopper Segments Based on Buying Behavior, Geographic and Demographic Information

Easy To Use OfferBeam is easy to implement and use, requiring no point of sale integration with registers at checkout, additional hardware nor software to maintain.

Campaigns and promotions are created then published using the OfferBeam portal. They are beamed to the OfferBeam mobile application on smartphones. Customers download the free mobile app directly from Apple iTunes, Google Play or the OfferBeam website. Customers’ smartphones alert them of an offer when they enter pre-defined beam locations within close proximity to your retail location. Similar to a text message, customers hear and see the message displayed on their smartphone screen. In addition, text messaging rates do not apply and users’ data plans are not affected.

Redeeming offers is very straight forward. Customers simply show their phones, the QR or barcode is scanned or the offer number is manually entered into the register to trigger the discount. It is that easy.

OfferBeam is more effective than printed coupons, direct mail, newspaper, or internet advertising and, is eco-friendly.

• Over 13 million customer location points captured in the OfferBeam database

• 90% of customers viewed beamed offerings

• 30-40% redemption rate when offers are viewed