TOP 10 REASONS

Why You Should Offer

REWARDS

Sources:1 Frederick Reich held Author of “The Loyalty Effect” 2 Mckinsey 3 “Consumer Relationships Are key to Your Marketing Strategy” by Laura Lake4 AC Nielsen 5 Internal Cartera Data 6 Market Platform Dynamics 7 Maritz 8 Colloquy 9 Giving a Business Lift from Loyalty 10 Colloquy

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1 Retaining just 5% of your customer base can increase revenues by 25 to 100%

2 Satisfying and retaining current customers is 7 to 10 times cheaper than acquiring new customers

3 On average, a repeat customer spends 33% more with a merchant than a new customer

4 60%+ of US households said rewards card programs were important in their buying decisions

5 55% of small and midsize companies now offer customer rewards programs, with 68% reporting sale increases

6 73% of rewards programs members hope data generated as a result of their participation are used to develop a better program

7 70% of consumers with household incomes of $125,000 + are more loyal to companies that offer rewards in the currency they want

8 US consumers have over 800 million loyalty & rewards memberships just in airlines, banks, and hotels alone

9 The average consumer is part of 18 loyalty programs, but they are only active in 1 or 2

10 Members redeeming experiential rewards vs. discounts are 30% more likely to be word of mouth champions