Offer and demand in the international trade of tropical fruit in the

EU

Miriam Sánchez

Georg-August-Universität Göttingen

Outline

1. Introduction and general situation.

2. Market of tropical fruits in the EU:

general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the EU.

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

Introduction and general situation

Spain is the second world exporter. The buyers are U.S.A, Germany, France

and United Kingdom. The principal community importers are

Germany, United Kingdom, Holland, France and Belgium.

It is evident that the globalisation also influences in the food-processing sector.

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

Market of tropical fruits in EU

General aspects of tropical fruits

Easy consumption, good flavour and nutritional value.

The consumption of tropical, fresh or transformed fruits has grown in the last years in many countries.

Production of tropical fruits

There are approximately 500 fruit-bearing species but 15 are tried to commercial scale.

The first world producers are Brazil, India, United States and China.

The production, distribution and marketing of tropical fruits generate important sources of employments.

The purpose is the increase of the levels of production and the presentation of a good quality and competitively product on the European market.

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

European market of tropical fruits

General characteristic

The European market is dominated in the trade by supermarkets and hypermarkets.

It demands: normalization, taste and sanitary qualities, recycling, treatment of chemical products.

Supply of tropical fruits in EU

The entry of the tropical fruits to the European market is made by sea and air routes.

In Europe the tropical fruits that use the maritime transport come to the principal European ports of countries like France,

Holland, Germany, Italy and United Kingdom. A part of these imports of fruits that realize the

countries is re-exported to the rest of Europe.

Tropical fruits exported in the EU

1001.608.386

622.826503.061482.499Total

2,032.764 12.496 11.065 9.203 Papayas

3,047.806 18.803 14.799 14.204 Watermelon

15,5250.027 107.031 76.850 66.146 Guavas and mangoes

15,9255.058 80.983 86.231 87.844 Avocados

22,8366.856 150.437118.72297.697Melon

40,8655.875 253.076 195.394 207.405 Pineapple

%Total

Total199919981997

Metric tones

Source: COMEX of EUROSTAT'S 2000.

Channels and prices of marketing

The marketing of fruit in Europe is realized by producing importers who control their products

from the production. There are independent importers who support

commercial direct relations with the exporters. The commission is between 5 and 15 %.

The prices of the fruits are changeable and they are subjected to the offer and demand of the market.

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

Marketing of the melon in EU

The melon is produced in tropical dry zones. It needs warm and dry climate. There are different varieties of melon:

Charentais, Honeydew, Galia, Skin of Toad and Canary Yellow.

www.hos.ufl.edu

Galia variety

Exports of melon in the EU

100366.856150.437118.72297.697Total

5,319.4037.6324.1913.980Other countries

1,24.4212.2301.211980Guatemala

1,45.0405722.4462.022Ecuador

3,613.0674.4524.4734.142Honduras

11,140.69816.67312.32611.699Morocco

13,549.38119.75415.34514.282Israel

22,281.51937.20524.65419.660Costa Rica

41,8153.32761.91953.47937.932Brazil

% TotalTotal199919981997

Metric tones

Source: COMEX of EUROSTAT 2000.

Exports and imports of melon in the EU by European countries

100100393.214556.900400.861534.180394.612503.211Total

0,17,5228137.16261239.31533943.429Other countries

0,081

4,6320027.67831023.69445922.297Scandinavian countries

0,380,139575202.843709769827Greece

2,463,967.71623.36310.62321.03710.90318.744Italy

77,38

2,4298.14916.486313.68312.967307.9768.787Spain

1,3117,26

5.40791.9605.69195.8404.51187.381Germany

7,6917,75

28.040101.75229.04392.68834.33388.504France

10,37

18,00

51.984108.16337.21090.84334.09487.973Holland

0,2128,36

480149.816846157.0871.228145.269United Kingdom

%Exp

%Imp

199919981997

Metric tones

Source: COMEX of EUROSTAT 2000.

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the EU.

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

Marketing of watermelon in the EU

imagrosa.com.ec

The more cultivated varieties of watermelons for the exportation to Europe are the MikeyLee, Crimson and Quetzal.

In Europe, Spain is a great producer and exporter.

Crimson variety

Exports of watermelon to the EU

1,573431034282Iran

10047.80618.80314.79914.204Total

9,64.6211.4161.6911.514Other countries

1,049521425328Israel

2,0937157344436Egypt

3,31.5694341131.022Cyprus

5,82.7731.914636223Brazil

22,510.7454.8203.7152.210Guatemala

22,810.8954.0183.1463.731Costa Rica

31,515.0375.5204.5594.958Honduras

% TotalTotal199919981997

Metric tones

Source: COMEX of EUROSTAT 2000.

Exports and imports of watermelon in the EU by European countries

100100413.471469.057457.980500.498414.164457.106Total

0,27,5184736.00364438.6221.05332.630Other countries

0,051

6,397633.65618627.09235928.106Scandinavian countries

61,96

0,27243.5791.403287.6631.345265.3661.401Spain

20,33

0,5189.3523.67097.0391.58175.0212.090Greece

0,194,7085818.27462827.79094820.970United Kingdom

3,568,3215.61640.43015.38840.63714.79637.679Holland

1,9216,15

8.56178.2668.64479.9797.43972.207France

11,00

19,71

50.23288.42744.023105.73847.19587.049Italy

0,7936,44

4.350168.9283.765177.7141.987173.194Germany

%Exp

%Imp

199919981997

Metric tones

Source: COMEX of EUROSTAT 2000.

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends of market and opportunities.

8. Conclusion

The marketing of tropical fruits with potential expansion in EU

Marketing of mangoe in the EU

The mangoe is produced in many countries all over the world. Due to the annual stational changes in the diferents parts of the world, we find mangoes during all the year.

The market of the European Union is principally supplied of mangoe by Brazil (28.5 %) and United States (10.3 %).

Holland is the principal exporter of mangoe to other countries of the EU.

The principal importers of mangoe in Europe are Holland, France, United Kingdom and Germany.

weblogs.clarin.com

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production.

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

New trends and opportunities of market of

the tropical fruits

The melons, watermelons and avocados are produced in European countries.

The pineapple is supplied by countries of other continents.

It is necessary to improve the marketing across the presentation, packing and promotions of the products.

Trends of the imports of tropical fruits in Europe

0

50

100

150

200

250

300

350

400

450

500

France

German

y

United

Kin

gdom

Hollan

dIta

lySpa

in

Portug

al

Austri

a

Sweden

Denmar

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Finlan

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Greece

European countries

Mile

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f m

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1997

1998

1999

Source: Data base COMEX of EUROSTAT 2000

The qualities of the tropical fruits are good but it is necesary to do better negotiations of marketing.

The exporters have to promote these fruits in Europe with the governments of the producing countries.

1. Introduction and general situation.

2. Market of tropical fruits in the EU: general aspects, production,

3. European market of tropical fruits.

4. Marketing of melon in the EU.

5. Marketing of watermelon in the

6. Marketing of tropical fruits with potential expansion: mangoe.

7. New trends and opportunities of market.

8. Conclusion

Conclusion

The consumption of tropical fruits has increased in many countries in the last years.

The tropical fruits more exported to the EU are pineapple, melons, avocados, mangoes, watermelons and papayas.

Mangoes and papayas are in potential expansion.

France, Germany, United Kingdom, Holland and Italy are importers and Spain is an exporter.

America, Africa and countries of the Middle East supply EU.

References Llanos, M 1998. Production and world trade of

tropical fruits. Magazine Valencia Fruits number 1881, page 1.

General Secretariat of the Andean Community. 2000. Study of commercial intelligence of the European market for pineapple, mango, melon, strawberry, palmetto, tropical juices and quinua. 43 p.

www.todaymarket.com www.infoagro.com

Thank you

for your

attention