OFF THE RECORDPrivileged access to the inside track from key players in your marketplace

BrandDriver

INCISIVE. RESPONSIVE. TRUSTED.Global Research and Strategy

• Brand Driver has worked with global media owners for over 10 years, and is fortunate to have interacted with consumers in almost every corner of the world

• Today’s audiences have very high expectations of media brands and are sophisticated consumers of content, media, information and communication

• For media brands the challenge is to understand audiences at a local level whilst respecting global strategy

• Our job is to shine a light on audiences around the world in terms of their entertainment needs, behaviour, expectations and content preferences

Brand Driver: media and entertainment expertsWe help clients understand local audiences within the context of a global marketplace

Why go Off the Record?In today’s vast and ever changing media landscape Off the Record allows key industry players to comment in confidence; using the filter of an independent, experienced global media research agency ensures anonymity and an unbiased response

Who’s Off the Record?Our Power Panel is made up of key influencers and opinion formers. We work with you to outline a hit list from our database Power Panel and your selected targets

What Off the Record delivers for you?Investigative business intelligence that provides focussed market knowledge from key influencers and supports confident decision making

Accessing privileged industry perspectives

OFF THE RECORDOFF THE RECORD

Key stages:

Project scoping. Internal interviews, desk research and familiarization with your company and the task

Background context and focus. Detailed discussions with trusted contacts to ascertain and prioritize the key issues for the project and to develop future discussions. Agree key areas of focus that will addressed Off the Record

Going Off the Record. Working with your stakeholder database and if necessary supplemented with our Power Panel respondents who will be interviewed in confidence by our in-house industry experts

Debrief. Off the Record team will deliver results to your stakeholders using techniques that will stimulate debate engage internal teams and provide actionable insight

Future. Off the Record has the ability to monitor your company’s performance over time and help the migration of products and services

OFF THE RECORD

Global media brand employs ‘Off the Record’ to uncover

insight from stakeholders to maximise revenue

OFF THE RECORDFebruary 2012www.branddriver.co.uk

Global media brand XXXX was seeking industry information in order to review stakeholder perceptions on the existing product range. The objective was to identify the key levers that could be pulled to increase revenue.

In this challenging economic climate media spend has never been under more scrutiny. XXXX was seeking to understand how its brand, product and client service compared to key competitors within the EMEA region – with focus on xxxxxx, xxx, xxx xxxxxx and x. xxxxx.

XXXX used Off the Record to speak to key external stakeholders across the three key sectors of advertising agencies, affiliate buyers and platform

operators to ascertain their views and comments on a range of issues. Brand Driver was able to match internal commercial expertise to each of the areas to ensure deeper investigations.

A list of key contacts were supplemented using the Power Panel (Brand Driver’s database of key players in the media and entertainment world) to ensure we gathered the best insight in the market.

Off the Record was able to focus in on the key issues and provide clear recommendations across the business to stimulate improved performance and team work and enhance revenues. The findings also highlighted how far XXXX needs to develop multi-platform offerings to keep up with the high

demand from global advertising agencies. It also made strategic recommendations service, products and marketing.

Following these successful investigations Off the Record is exploring new markets for the next stage of the project.

‘Brand Driver was able to match internal commercial expertise to each of the areas to ensure deeper investigations.’

CASE STUDY

GLOBAL RESEARCH & STRATEGY9 Henrietta StreetLondon WC2E 8PWUnited Kingdom

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