OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th ... · OFCOM NATIONS & REGIONS TRACKER -...

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.

CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................1Base : All respondents

DEPRIVATION LEVEL...................................................................................................................................................................................................................................................................................................................................................................................................3Base : All respondents

SE. GENDER .................................................................................................................................................................................................................................................................................................................................................................................................................5Base : All respondents

SF. AGE OF RESPONDENT.........................................................................................................................................................................................................................................................................................................................................................................................7Base : All respondents

SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)....................................................................................................................................................................................................................................9Base : All respondents

SG. WORKING STATUS .............................................................................................................................................................................................................................................................................................................................................................................................11Base : All respondents

SH. HOUSEHOLD STATUS ........................................................................................................................................................................................................................................................................................................................................................................................13Base : All respondents

SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................15Base : All respondents

SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................17Base : All respondents

SI (SK). Household size ...............................................................................................................................................................................................................................................................................................................................................................................................19Base : All respondents

SK (SM). Can you speak or write in Welsh at all?.......................................................................................................................................................................................................................................................................................................................................................21Base : All respondents in Wales

QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE) ..........................................................................................................................................................................................................23Base : All respondents

QB2. SHOWCARD And do you personally use...? (MULTICODE).............................................................................................................................................................................................................................................................................................................................27Base : Those who have access to any of listed devices at home

QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE) ....................................................................................................................................................................................................................31Base : Those who have access to a games console at home

QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE) ..................................................................................................................................................................................................................................................................33Base : Those who have access to a games console at home

QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................37Base : All respondents

QC2 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................39Base : All respondents

QC3 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE) .....................................................................................................................................................................41Base : All respondents

QC4 (QC3). Approximately how much would you estimate the total QUARTERLY bill is for your home landline phone service? (SINGLE CODE)...............................................................................................................................................................................................43Base : Those with a landline phone at home

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE) ..................................................................................................................................................................................................................................................................47

Base : Those with a landline phone at home

QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE) ...........................51Base : Those with a landline phone at home

QC6B (QC13B).SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Overall value for money from your service. (SINGLE CODE) ........................................53Base : Those with a landline phone at home

QC7 (QC14A). Apart from when you have moved house, have you or your household ever changed the company that provides any of your home landline phone services? (SINGLE CODE).......................................................................................................................55Base : Those with a landline phone at home

QC8 (QC14B). What is the main reason you changed supplier for your home landline service? (MULTICODE) UNPROMPTED ..........................................................................................................................................................................................................................57Base : Those changed home landline supplier in the last 12 months

QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................64Base : All respondents

QD2. Do you personally use a mobile phone? (SINGLE CODE)................................................................................................................................................................................................................................................................................................................................66Base : All respondents

QD3. Approximately how much do you spend each MONTH on your main mobile phone network? (SINGLE CODE) ............................................................................................................................................................................................................................................68Base : Those who personally use a mobile phone

QD4 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................70Base : Those who personally use a mobile phone

QD5 (QD24B). Do you personally use a 3G mobile handset (EXPLAIN THIRD GENERATION)? (SINGLE CODE)................................................................................................................................................................................................................................................72Base : Those who personally use a mobile phone

QD6 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................74Base : Those who personally use a mobile phone

QD7 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................76Base : Those who use a postpay/ contract mobile phone

QD8A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE).................................................................................................................................................................................................................78Base : Those who personally use a mobile phone

QD8B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ..........................................................................................................................................................................................................................................80Base : Those who personally use a mobile phone

QD9A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE).......................................................................................................................................................................82Base : Those who personally use a mobile phone

QD9B (QD28B) And, which of these activities have you used your mobile for in the LAST WEEK? (MULTICODE)................................................................................................................................................................................................................................................90Base : Those who personally use a mobile phone

QD10A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE) .......................98Base : Those who personally use a mobile phone

QD10B (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Overall value for money from your service. (SINGLE CODE) ..................................100Base : Those who personally use a mobile phone

QD10C (QD21C). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Reception/ accessing network. (SINGLE CODE). ...................................................102Base : Those who personally use a mobile phone

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.QD11 (QD14). Have you ever changed your mobile phone network supplier? (SINGLE CODE)............................................................................................................................................................................................................................................................................104

Base : Those who personally use a mobile phone

QD12 (QD14B). What are the reasons you changed supplier for your mobile service? (SINGLE CODE) UNPROMPTED ...................................................................................................................................................................................................................................106Base : Those changed mobile service supplier in the last 12 months

QE1. Does your household have a PC or laptop computer? (MULTCODE OPTIONS 1-2 ONLY)..........................................................................................................................................................................................................................................................................115Base : All respondents

QE2. Do you or does anyone in your household have access to the Internet/Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)...........................................................................................................................................................117Base : All respondents

QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE) .....................................................................................................................................................................................................119Base : All respondents

QE4 (QE23). SHOWCARD And how often do you personally use the Internet nowadays either at home or elsewhere? (SINGLE CODE)..........................................................................................................................................................................................................123Base : Those who use the internet at home or elsewhere

QE5A (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE)...............................................................................................................................................................................125Base : All respondents

QE5B (QE21b). And do you or anyone in your household access the internet in this way? (MULTICODE OPTIONS 1-2 ONLY).........................................................................................................................................................................................................................127Base : Those aware that you can access broadband services on your PC or laptop using a mobile network

QE5B (QE21b). And do you or anyone in your household access the internet in this way? (MULTICODE OPTIONS 1-2 ONLY).........................................................................................................................................................................................................................129Base : All respondents

QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the Internet at home? (MULTICODE)......................................................................................................................................................................................................................131Base : Those with access to the internet at home

QE7 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE) ................................................................................................................................................................................................................................................................133Base : Those with access to the internet at home

QE8A (QE15A). Approximately how much would you estimate your household pays each MONTH for your mobile broadband service? (SINGLE CODE) ...............................................................................................................................................................................135Base : Those with mobile broadband for use at home or outside the home

QE8B (QE15). Approximately how much would you estimate your household pays each MONTH for your Internet service at home? (SINGLE CODE) ....................................................................................................................................................................................139Base : Those with fixed or narrowband access to the internet at home

QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE) ............................................................................................................................................................................................................143Base : Those with access to the internet at home

QE10A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the Internet for whilst at home? (MULTICODE).............................................................................................................................................................................................150Base : Those with access to the internet at home

QE10B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE) ..........................................................................................................................................................158Base : Those with access to the internet at home

QE11 (QE17) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE) ...................................................................................................................................................................................166Base : Those who use broadband as their main method of connecting to the internet at home

QE12 (QE16A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE) .............................................................................................................................................................................................................................................170Base : Those who use broadband as their main method of connecting to the internet at home

QE13 (QE16B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE) ..........................................................................................................................................................................................................176Base : Those unaware of their broadband connection speed

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.QE14 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)...................................................................................................................................................................................................................................178

Base : Those with broadband at home

QE15 (QE12X). SHOWCARD Thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE).........................................................................................................................180Base : Those with mobile broadband for use at home or outside the home

QE16A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER? (SINGLE CODE) .......182Base : Those with mobile broadband for use at home or outside the home

QE16B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service,please use this card to say how satisfied you are with your main supplier for...The speed of your service while online (not just the connection)? (SINGLE CODE) .....................184Base : Those with mobile broadband for use at home or outside the home

QE16C (QE8AE). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for...Overall value for money of your service? (SINGLE CODE)...........................................................186Base : Those with mobile broadband for use at home or outside the home

QE17 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband Internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................188Base : Those with fixed broadband at home

QE18 (QE43). SHOWCARD How long ago did you first get a broadband internet connection in your home? (SINGLE CODE) ...........................................................................................................................................................................................................................190Base : Those with fixed broadband at home

QE19A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER. (SINGLE CODE)..............194Base : Those with fixed broadband at home

QE19B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for....The speed of your service while online (not just the connection)? (SINGLE CODE).........................196Base : Those with fixed broadband at home

QE19C (QE8E). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...Overall value for money of your service. (SINGLE CODE) ............................198Base : Those with fixed broadband at home

QE20 (QE42A). Apart from when you have moved house have you or your household ever changed your home broadband Internet Service Provider? (SINGLE CODE) ......................................................................................................................................................200Base : Those with fixed broadband at home

QE21 (QE42B). What is the main reason you changed supplier for your home broadband service? (MULTICODE) UNPROMPTED..................................................................................................................................................................................................................202Base : Those changed home fixed broadband supplier in the last 12 months

QE22 (QE35). Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)......................................................................................................................................................................................................................206Base : Those with fixed broadband at home

QE23 (QE24). SHOWCARD How likely are you to get Internet access at home in the next 12 months? (SINGLE CODE) ...................................................................................................................................................................................................................................208Base : Those without internet access at home

QE24A (QE25A). Why are you unlikely to get Internet access at home in the next 12 months? (MULTICODE) UNPROMPTED .........................................................................................................................................................................................................................210Base : Those unlikely to get internet access at home in the next 12 months

QE24B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE) ..................................................................................................................................................................................................................217Base : Those unlikely to get internet access at home in the next 12 months

QE25 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE) ..........................................................................................................................................................................................................................223Base : All respondents in Scotland and Wales

QE26 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)...............................................................................................................................................................................................................................................225Base : All respondents

QE27 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE).............................................................................................................................................................................................................................227Base : All respondents

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.QE28 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the Internet at home? (SINGLE CODE) ...............................................................................................................................................................................229

Base : Those with access to internet voice services at home

QE29 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (SINGLE CODE)........................................................................................................................................................................................................................................231Base : Those who have ever used internet voice services at home

QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE) ............................................................................................................................................................................................................................233Base : All respondents

QH1B. SHOWCARD And which of these do you consider is your main type of television? (SINGLE CODE) ........................................................................................................................................................................................................................................................237Base : All respondents

QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE) .......................................................................................................................................................................................................................................................241Base : Those with Satellite TV

QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE) .....................................................................................................................................................................................................................................245Base : Those with a Sky satellite dish for free to air services only

QH4. SHOWCARD Which, if any, of these channels do you subscribe to through your Sky Satellite service? (MULTICODE) .............................................................................................................................................................................................................................247Base : Those with paid for Sky Satellite TV

QH5. SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTICODE) ..................................................................................................................................................................................................................................251Base : Those with Cable TV

QH7A (QR1A). Does your household have Sky+? (SINGLE CODE) .......................................................................................................................................................................................................................................................................................................................253Base : Those with Sky TV

QH7B (QR1B). Does your household have V+? (SINGLE CODE) ...........................................................................................................................................................................................................................................................................................................................255Base : Those with Cable TV

QH7C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE).................................................................................................................................................................257Base : Those with Freesat

QH7D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE).................................................259Base : Those with Freeview

QH7E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE).............................................................................................................................................................261Base : Those with Broadband TV

QH8 (QH4). Approximately how much would you estimate your household pays each MONTH for your multi-channel TV service? (SINGLE CODE)........................................................................................................................................................................................263Base : Those with Cable or paid for Satellite TV

QH9 (QH7). SHOWCARD How satisfied are you with your TV service from MAIN SUPPLIER overall? (SINGLE CODE) ....................................................................................................................................................................................................................................267Base : Those with multichannel TV

QH10 (QH39A). Apart from moving house, have you or your household ever changed the company that provides your MAIN television service? (SINGLE CODE).................................................................................................................................................................269Base : Those with multichannel TV

QH11 (QH39B). What is the main reason you changed supplier for your TV service? (MULTICODE) UNPROMPTED ........................................................................................................................................................................................................................................271Base : Those changed TV service provider in the last 12 months

QH12 (QJ13). SHOWCARD How likely is it that your household will get digital television within the next 12 months? (SINGLE CODE)..............................................................................................................................................................................................................277Base : Those without multichannel TV

QH13 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED ......................................................................................................................................................................................................................................................279Base : Those unlikely to get digital TV in the next 12 months

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.QCHECK. Can I just check that you have the following services? (MULTICODE)...................................................................................................................................................................................................................................................................................................283

Base : All respondents

QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)..............................................................................................................................................................................................................................285Base : All respondents

QG2. Is this ONE deal or package, or more than one? (SINGLE CODE) ................................................................................................................................................................................................................................................................................................................287Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package

QG3 (QG3A). SHOWCARD Thinking about the first deal or package you have with the same supplier - Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTICODE) ..........................................................289Base : Those with at least one deal or package with the same supplier

QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE).......................................................................................................................................................................................................................................291Base : Those with at least one deal or package with the same supplier

QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE) ...........................................................................................................................................................................................................................................................293Base : Those with at least one deal or package with the same supplier

QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................295Base : Those with at least one deal or package with the same supplier

QG7 (QG3AA). SHOWCARD When you purchased this package of services would you say that you were interested in ALL of the services you have in this package, or were there any services you were particularly interested in? (MULTICODE).............................299Base : Those with at least one deal or package with the same supplier

QG8 (QG3AB) SHOWCARD And, would you say there was one particular service in the package that made you decide to choose (SUPPLIER)? (SINGLE CODE)...............................................................................................................................................................301Base : Those with at least one deal or package with the same supplier

QG9 (QG3E). How much is your average MONTHLY bill for this package of services? (SINGLE CODE) .............................................................................................................................................................................................................................................................303Base : Those with at least one deal or package with the same supplier

QG10A (QG3FA). SHOWCARD Thinking about your main package of services, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER? (SINGLE CODE).....................305Base : Those with at least one deal or package with the same supplier

QG10B (QG3FB). SHOWCARD Thinking about your main package of services, please use this card to say how satisfied you are with your main supplier for each of the following...Overall value for money of your service? (SINGLE CODE) ......................................307Base : Those with at least one deal or package with the same supplier

QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................309Base : All respondents

QP2 (QP9). How many DAB sets do you have in your household? (SINGLE CODE) .............................................................................................................................................................................................................................................................................................311Base : Those who listen to radio

QP3A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Traditional set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)..........................................................................................................................................313Base : Those who listen to radio

QP3B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Traditional set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE) ..........................................................................................................................................315Base : Those who listen to radio

QP3C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE) ................................................................................................................................................................................................................................................317Base : Those who listen to radio

QP3D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................319Base : Those who listen to radio

QP3E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................321Base : Those who listen to radio

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010.QP3F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE) ................................................................................................................................................................................................................................................323

Base : Those who listen to radio

QP3G (QP11G) SHOWCARD How often, if at all, do you access the radio via - Car radio (FM). (SINGLE CODE)...............................................................................................................................................................................................................................................325Base : Those who listen to radio

QP3H (QP11H) SHOWCARD How often, if at all, do you access the radio via - Car radio (AM). (SINGLE CODE) ...............................................................................................................................................................................................................................................327Base : Those who listen to radio

QP3I (QP11I) SHOWCARD How often, if at all, do you access the radio via - Car radio (DAB). (SINGLE CODE) ...............................................................................................................................................................................................................................................329Base : Those who listen to radio

QP4. SHOWCARD How satisfied are you with the choice of radio stations available in your area? (SINGLE CODE)...........................................................................................................................................................................................................................................331Base : Those who listen to radio

QP5 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)............................................................................................................................................................................................................................333Base : Those who listen to radio but have no DAB sets at home

QP6 (QP14). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED ....................................................................................................................................................................................................................................................335Base : Those unlikely to get DAB radio in the next 12 months

QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE) ...................................................................................................................................................................................................341Base : All respondents

QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)................................................................................................................................................................................................................................................................343Base : All respondents

QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE) ................................................................................................................................................................................................................................................349Base : All respondents

QZ4A (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)........................................................................................................................................................................................................................................................................................353Base : Those with poor vision, partial sight or blindness

QZ4B (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE) ...................................................................................................................................................................................................................................................................................357Base : Those with poor hearing, partial hearing or deafness

QZ6A (SGA). Do you ever work from home? (SINGLE CODE)................................................................................................................................................................................................................................................................................................................................361Base : Those working full or part time

QZ6B (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)...................................................................................................................................................................................................................................................363Base : Those who ever work from home

QZ8A (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?.......................................................................................................................................................................365Base : All respondents

QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE).........................................................................................................................................................................367Base : All respondents

QZ9 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong? .....................................................................................................................................................................................369Base : All respondents in Northern Ireland

Prepared by Saville Rossiter-Base : 01727 899 399

OFCOM NATIONS & REGIONS TRACKER - QUARTER 1 2010. 4th January to 28th February 2010. Table4

All data has been weighted to match the profile of each of the four UK nations as detailed in the 2001 Census, and to remove the effect of oversampling in specific areas of the UK. Data in the ethnic origin column break are based on a small sample size and are notweighted to be representative. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

CABLE AREA


GENDER AGE GROUP HOUSEHOLD INCOME SOCIAL GROUP ETHNIC ORIGIN

Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K

£17.5K-£29.9K £30K+ AB C1 C2 DE WHITE EMG

Significance Level: 95% a b c d e f g h i j k l m n o p q

Unweighted total 9013 4298 4715 1351 3111 2639 1109 803 2122 826 995 1221 2029 2631 1735 2569 8412 581

Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

TELEWEST 1049 506 543 155 420 293 110 72 186 99 110 160 264 297 193 294 892 15516% 16% 16% 16% 17% 15% 16% 14% 14% 17% 14% 14% 16% 15% 16% 16% 15% 29%

h p

NTL 2208 1077 1131 346 871 657 198 137 481 164 251 362 533 673 383 597 1962 24033% 34% 33% 35% 35% 33% 28% 27% 35% 28% 33% 32% 32% 34% 31% 33% 32% 45%

fg fg fg i i i n p

NEITHER 3424 1621 1804 495 1223 1021 393 292 707 317 400 595 880 986 647 892 3276 14151% 51% 52% 50% 49% 52% 56% 58% 51% 55% 53% 53% 52% 50% 53% 50% 53% 26%

d cde cde qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




CABLE AREA


NATION ENGLAND REGIONS

Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c d e f g h i j k l m

Unweighted total 9013 5709 1468 1075 761 736 712 508 439 693 539 766 456 860

Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

TELEWEST 1049 939 110 * - 222 33 82 - 225 35 77 83 18216% 17% 19% *% -% 26% 4% 15% -% 39% 6% 14% 29% 24%

cd cd fghjk h fhj efghjklm h fhj fghjk fghjk

NTL 2208 1962 96 89 61 430 319 69 257 113 271 143 90 27033% 35% 16% 27% 33% 51% 35% 12% 54% 20% 44% 26% 31% 36%

bc b bc fgijklm gik fgijklm g fgiklm gi gik gik

NEITHER 3424 2684 376 240 123 197 563 407 222 234 312 335 114 30151% 48% 65% 73% 67% 23% 62% 73% 46% 41% 50% 60% 40% 40%

a abd a ehijlm efhijklm elm e eilm ehijlm e eColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




DEPRIVATION LEVEL



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Low 4033 1925 2108 524 1452 1272 459 326 619 354 476 807 1214 1253 737 805 3844 17960% 60% 61% 53% 58% 65% 66% 65% 45% 61% 63% 72% 72% 64% 60% 45% 63% 33%

c cd cd cd h h hij mno no o q

Medium 2260 1090 1169 403 899 596 202 159 628 183 242 255 391 602 418 833 1978 27634% 34% 34% 40% 36% 30% 29% 32% 46% 32% 32% 23% 23% 31% 34% 47% 32% 51%

defg efg ijk k k l lm lmn p

High 205 100 104 36 92 53 18 6 78 15 16 25 39 48 26 91 125 803% 3% 3% 4% 4% 3% 3% 1% 6% 3% 2% 2% 2% 2% 2% 5% 2% 15%

g eg g g ijk lmn p

Undefined 184 88 96 33 72 50 20 9 48 27 27 31 33 53 42 55 182 23% 3% 3% 3% 3% 3% 3% 2% 4% 5% 4% 3% 2% 3% 3% 3% 3% *%

g k l l qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




DEPRIVATION LEVEL





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Low 4033 3524 299 210 - 246 723 443 347 344 481 343 140 45660% 63% 51% 64% -% 29% 79% 79% 72% 60% 78% 62% 49% 61%

bd d bd ehiklm ehiklm eiklm el eiklm el e el

Medium 2260 1878 261 120 - 477 192 115 133 213 137 206 131 27534% 34% 45% 36% -% 56% 21% 21% 28% 37% 22% 37% 46% 37%

d acd d fghijklm fg fghj fghj fghijkm fghj

High 205 183 22 - - 125 - - - 14 - 6 16 213% 3% 4% -% -% 15% -% -% -% 2% -% 1% 6% 3%

cd cd fghijklm fghj fghj fghijkm fghjk

Undefined 184 - - - 184 - - - - - - - - -3% -% -% -% 100% -% -% -% -% -% -% -% -% -%

abcColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SE. GENDER



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Male 3204 3204 - 500 1123 981 366 235 574 267 396 569 839 899 679 766 2930 26448% 100% -% 50% 45% 50% 52% 47% 42% 46% 52% 51% 50% 46% 56% 43% 48% 49%

b d d dg h hi hi mo o lmo

Female 3478 - 3478 496 1391 990 334 266 800 313 365 548 838 1057 544 1018 3200 27252% -% 100% 50% 55% 50% 48% 53% 58% 54% 48% 49% 50% 54% 44% 57% 52% 51%

a cef f ijk jk n ln lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SE. GENDER





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Male 3204 2681 279 155 88 426 433 247 229 273 290 272 144 36748% 48% 48% 47% 48% 50% 47% 44% 48% 48% 47% 49% 50% 49%

g

Female 3478 2905 303 175 96 422 482 311 251 298 328 284 143 38552% 52% 52% 53% 52% 50% 53% 56% 52% 52% 53% 51% 50% 51%

eColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SF. AGE OF RESPONDENT



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

15 - 17 180 88 92 180 - - - - 13 4 5 17 40 61 27 49 161 193% 3% 3% 18% -% -% -% -% 1% 1% 1% 2% 2% 3% 2% 3% 3% 3%

defg

18 - 24 816 412 404 816 - - - - 210 62 62 80 138 272 151 252 730 8612% 13% 12% 82% -% -% -% -% 15% 11% 8% 7% 8% 14% 12% 14% 12% 16%

defg ijk k l l l p

25 - 34 1183 514 668 - 1183 - - - 234 100 165 244 280 397 190 306 1026 15418% 16% 19% -% 47% -% -% -% 17% 17% 22% 22% 17% 20% 15% 17% 17% 29%

a cefg hi hi lno p

35 - 44 1332 609 723 - 1332 - - - 183 87 185 377 415 368 262 282 1192 13920% 19% 21% -% 53% -% -% -% 13% 15% 24% 34% 25% 19% 21% 16% 19% 26%

a cefg hi hij mno o mo p

45 - 54 981 485 496 - - 981 - - 149 82 126 224 257 288 180 251 907 7115% 15% 14% -% -% 50% -% -% 11% 14% 17% 20% 15% 15% 15% 14% 15% 13%

cdfg h h hij

55 - 64 991 496 494 - - 991 - - 205 97 130 133 267 271 190 260 945 3915% 15% 14% -% -% 50% -% -% 15% 17% 17% 12% 16% 14% 16% 15% 15% 7%

cdfg k k k m q

65 - 74 700 366 334 - - - 700 - 200 87 63 34 173 171 138 209 676 2210% 11% 10% -% -% -% 100% -% 15% 15% 8% 3% 10% 9% 11% 12% 11% 4%

b cdeg jk jk k m m q

75+ 500 235 266 - - - - 500 178 62 25 8 108 128 86 176 493 67% 7% 8% -% -% -% -% 100% 13% 11% 3% 1% 6% 7% 7% 10% 8% 1%

cdef jk jk k lmn qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SF. AGE OF RESPONDENT





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

15 - 17 180 152 13 10 5 24 26 13 11 14 17 24 9 153% 3% 2% 3% 3% 3% 3% 2% 2% 2% 3% 4% 3% 2%

m

18 - 24 816 669 75 44 28 123 79 61 51 76 80 65 37 9712% 12% 13% 13% 15% 15% 9% 11% 11% 13% 13% 12% 13% 13%

a f f f f f

25 - 34 1183 1003 93 52 35 202 163 81 63 106 105 102 43 13818% 18% 16% 16% 19% 24% 18% 14% 13% 18% 17% 18% 15% 18%

fghijklm h h h h

35 - 44 1332 1115 114 66 37 197 170 98 108 105 131 103 64 14020% 20% 20% 20% 20% 23% 19% 18% 22% 18% 21% 19% 22% 19%

fgikm

45 - 54 981 822 84 50 26 129 152 78 71 76 81 84 43 10815% 15% 14% 15% 14% 15% 17% 14% 15% 13% 13% 15% 15% 14%

55 - 64 991 831 87 49 24 83 123 107 89 98 98 82 46 10515% 15% 15% 15% 13% 10% 13% 19% 19% 17% 16% 15% 16% 14%

e efkm efm ef e e e e

65 - 74 700 571 76 34 20 59 113 67 55 56 60 54 24 8410% 10% 13% 10% 11% 7% 12% 12% 12% 10% 10% 10% 8% 11%

ac el e e e

75+ 500 424 41 27 9 32 89 55 31 40 47 42 21 667% 8% 7% 8% 5% 4% 10% 10% 6% 7% 8% 8% 7% 9%

d d e e e e e e e eColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

A 156 74 82 16 45 53 24 18 8 11 11 51 156 - - - 139 142% 2% 2% 2% 2% 3% 3% 4% 1% 2% 1% 5% 9% -% -% -% 2% 3%

cd cd cd h h hij mno

B 1521 765 756 162 649 471 149 90 87 75 157 498 1521 - - - 1371 14523% 24% 22% 16% 26% 24% 21% 18% 6% 13% 21% 45% 91% -% -% -% 22% 27%

b cfg cg c h hi hij mno p

C1 1956 899 1057 333 765 558 171 128 257 184 273 356 - 1956 - - 1786 16729% 28% 30% 33% 30% 28% 24% 25% 19% 32% 36% 32% -% 100% -% -% 29% 31%

a defg fg f h hk h lno

C2 1224 679 544 178 451 370 138 86 178 131 197 164 - - 1224 - 1161 6218% 21% 16% 18% 18% 19% 20% 17% 13% 23% 26% 15% -% -% 100% -% 19% 12%

b hk hk lmo q

D 883 399 484 156 327 265 86 48 239 135 102 45 - - - 883 807 7113% 12% 14% 16% 13% 13% 12% 10% 17% 23% 13% 4% -% -% -% 49% 13% 13%

a dfg g g jk hjk k lmn

E 901 367 534 145 261 246 122 128 592 43 18 3 - - - 901 830 7113% 11% 15% 15% 10% 12% 17% 25% 43% 7% 2% *% -% -% -% 51% 14% 13%

a d d cde cdef ijk jk k lmn

Refused 42 21 21 5 15 8 10 4 12 * 3 * - - - - 37 51% 1% 1% *% 1% *% 1% 1% 1% *% *% *% -% -% -% -% 1% 1%

cde ikColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

A 156 129 9 16 2 31 36 19 5 1 21 6 5 52% 2% 1% 5% 1% 4% 4% 3% 1% *% 3% 1% 2% 1%

b abd hiklm hiklm hikm hikm i i

B 1521 1324 114 53 31 261 240 119 91 118 149 127 58 15923% 24% 20% 16% 17% 31% 26% 21% 19% 21% 24% 23% 20% 21%

bcd c ghijklm ghilm h

C1 1956 1652 162 88 53 263 280 164 140 157 176 167 78 22629% 30% 28% 27% 29% 31% 31% 29% 29% 28% 29% 30% 27% 30%

c

C2 1224 1005 116 59 42 105 163 119 91 112 127 89 57 14218% 18% 20% 18% 23% 12% 18% 21% 19% 20% 21% 16% 20% 19%

ac e ek e e ek e e e

D 883 721 80 58 23 96 128 61 85 61 66 82 39 10313% 13% 14% 18% 13% 11% 14% 11% 18% 11% 11% 15% 14% 14%

abd egij egij

E 901 717 100 53 32 89 59 75 67 119 74 82 50 10113% 13% 17% 16% 17% 10% 6% 13% 14% 21% 12% 15% 17% 13%

a a a f f f efghjkm f ef efj f

Refused 42 38 1 3 - 3 8 - 2 2 5 1 * 161% 1% *% 1% -% *% 1% -% *% *% 1% *% *% 2%

bd bd g g efghijklColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SG. WORKING STATUS



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Base for % 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Working full time (30hrs/wk+) 2613 1658 956 313 1391 873 32 3 179 190 421 722 792 898 560 351 2365 24239% 52% 27% 31% 55% 44% 5% 1% 13% 33% 55% 65% 47% 46% 46% 20% 39% 45%

b fg cefg cfg g h hi hij o o o p

Not working (i.e. under 8hrs/wk) - retired 1434 717 717 18 27 368 565 457 430 174 113 58 368 375 242 438 1397 3421% 22% 21% 2% 1% 19% 81% 91% 31% 30% 15% 5% 22% 19% 20% 25% 23% 6%

b d cd cde cdef jk jk k m lmn q

Working part time (8-29 hrs/wk) 1127 249 877 158 510 382 68 10 185 116 145 240 301 352 228 241 1031 9317% 8% 25% 16% 20% 19% 10% 2% 13% 20% 19% 21% 18% 18% 19% 14% 17% 17%

a fg cfg cfg g h h h o o o

Not working (i.e. under 8hrs/wk) - housewife/disabled/ other 673 136 537 77 315 229 29 23 243 65 53 56 106 95 119 349 608 63

10% 4% 15% 8% 13% 12% 4% 5% 18% 11% 7% 5% 6% 5% 10% 20% 10% 12%a fg cfg cfg ijk jk m lm lmn

Not working (i.e. under 8hrs/wk) - unemployed(registered/not registered but looking for work) 457 260 198 129 217 106 3 1 247 23 14 14 31 51 37 333 410 46

7% 8% 6% 13% 9% 5% *% *% 18% 4% 2% 1% 2% 3% 3% 19% 7% 9%b defg efg fg ijk jk l lmn

Not working (i.e. under 8hrs/wk) - student 348 173 174 297 45 3 1 1 82 10 15 24 73 179 35 58 292 565% 5% 5% 30% 2% *% *% *% 6% 2% 2% 2% 4% 9% 3% 3% 5% 10%

defg efg ijk no lno p

Don't know 29 10 19 3 9 10 2 6 6 1 - 3 6 6 3 14 26 3*% *% 1% *% *% 1% *% 1% *% *% -% *% *% *% *% 1% *% 1%

cdf j mnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SG. WORKING STATUS





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Base for % 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Working full time (30hrs/wk+) 2613 2187 232 127 67 419 370 169 188 211 243 193 119 27739% 39% 40% 39% 36% 49% 40% 30% 39% 37% 39% 35% 41% 37%

fghijklm gk g g g gk g

Not working (i.e. under 8hrs/wk) - retired 1434 1186 139 73 36 106 213 144 95 132 140 123 62 17221% 21% 24% 22% 19% 12% 23% 26% 20% 23% 23% 22% 22% 23%

ad e eh e e e e e e

Working part time (8-29 hrs/wk) 1127 983 65 53 26 132 163 128 94 63 122 102 44 13417% 18% 11% 16% 14% 16% 18% 23% 20% 11% 20% 18% 15% 18%

bd b b i i efiklm i i i i i

Not working (i.e. under 8hrs/wk) - housewife/ disabled/other 673 566 54 28 25 65 89 62 42 78 65 55 31 79

10% 10% 9% 8% 14% 8% 10% 11% 9% 14% 10% 10% 11% 10%abc e efhk

Not working (i.e. under 8hrs/wk) - unemployed(registered/not registered but looking for work) 457 360 52 31 15 50 35 29 45 55 26 45 23 52

7% 6% 9% 9% 8% 6% 4% 5% 9% 10% 4% 8% 8% 7%a a efgj efgj fgj fj fj

Not working (i.e. under 8hrs/wk) - student 348 278 39 17 14 65 39 25 15 32 22 36 8 375% 5% 7% 5% 8% 8% 4% 4% 3% 6% 4% 6% 3% 5%

a ac fghjlm l hjl

Don't know 29 26 1 1 1 12 6 1 1 1 1 1 - 2*% *% *% *% 1% 1% 1% *% *% *% *% *% -% *%

gijklmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SH. HOUSEHOLD STATUS



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Base for % 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Being bought on mortgage 2286 1104 1182 289 1202 729 52 14 139 120 323 732 799 759 451 268 2098 18434% 34% 34% 29% 48% 37% 7% 3% 10% 21% 42% 66% 48% 39% 37% 15% 34% 34%

fg cefg cfg g h hi hij mno o o

Owned outright by household 1782 886 897 114 181 686 458 343 296 204 194 217 585 530 313 345 1711 6427% 28% 26% 11% 7% 35% 65% 69% 22% 35% 25% 19% 35% 27% 26% 19% 28% 12%

b d cd cde cde hjk hk mno o o q

Rented from Local Authority/ HousingAssociation/ Trust 1473 662 811 258 558 380 158 118 622 138 117 57 105 298 259 795 1335 135

22% 21% 23% 26% 22% 19% 23% 23% 45% 24% 15% 5% 6% 15% 21% 45% 22% 25%a de e e e ijk jk k l lm lmn

Rented from Private Landlord 929 445 485 250 515 126 23 16 282 111 110 85 143 297 168 317 792 13514% 14% 14% 25% 21% 6% 3% 3% 21% 19% 14% 8% 8% 15% 14% 18% 13% 25%

defg efg fg jk jk k l l lmn p

Other 70 35 35 24 25 17 1 3 13 2 10 14 12 29 13 17 66 51% 1% 1% 2% 1% 1% *% 1% 1% *% 1% 1% 1% 1% 1% 1% 1% 1%

defg f f l

Don't know 141 72 68 61 33 33 7 7 21 5 7 11 33 43 19 43 127 132% 2% 2% 6% 1% 2% 1% 1% 2% 1% 1% 1% 2% 2% 2% 2% 2% 3%

defg nColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SH. HOUSEHOLD STATUS





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Base for % 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Being bought on mortgage 2286 1942 174 109 61 291 337 156 190 182 244 166 128 24934% 35% 30% 33% 33% 34% 37% 28% 40% 32% 39% 30% 45% 33%

b g gik gikm gikm efgikm g

Owned outright by household 1782 1486 140 94 62 149 283 199 136 134 154 139 66 22527% 27% 24% 28% 34% 18% 31% 36% 28% 24% 25% 25% 23% 30%

b b abc eijkl ehijklm e e e e e eijkl

Rented from Local Authority/ Housing Association/ Trust 1473 1188 190 66 29 191 159 94 97 160 128 157 63 13822% 21% 33% 20% 16% 22% 17% 17% 20% 28% 21% 28% 22% 18%

d acd d fgm efghjlm efghjlm g

Rented from Private Landlord 929 800 61 40 29 206 115 80 47 88 68 64 24 10914% 14% 10% 12% 16% 24% 13% 14% 10% 15% 11% 12% 8% 15%

b bc fghijklm l hl hjkl hl

Other 70 59 3 8 1 3 3 21 2 1 7 15 2 51% 1% *% 3% *% *% *% 4% *% *% 1% 3% 1% 1%

b abd efhijlm efhilm

Don't know 141 111 16 12 2 9 18 8 8 6 17 14 4 252% 2% 3% 4% 1% 1% 2% 2% 2% 1% 3% 3% 1% 3%

d ad ei ei egilColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SH (SI). Total number in household (including respondent and any children)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

1 1257 581 676 74 218 421 249 295 518 148 117 56 231 353 176 487 1193 6119% 18% 19% 7% 9% 21% 36% 59% 38% 26% 15% 5% 14% 18% 14% 27% 19% 11%

cd cde cdef ijk jk k ln lmn q

2 2165 1130 1036 221 571 787 393 193 402 218 258 310 608 613 395 535 2051 10532% 35% 30% 22% 23% 40% 56% 39% 29% 38% 34% 28% 36% 31% 32% 30% 33% 20%

b cd cdeg cd hk hk mno q

3 1313 594 719 292 602 368 42 8 216 85 153 286 297 431 259 318 1194 11720% 19% 21% 29% 24% 19% 6% 2% 16% 15% 20% 26% 18% 22% 21% 18% 19% 22%

a defg efg fg g hi hij lo lo

4 1309 606 703 269 757 270 9 3 133 76 165 334 384 377 282 261 1177 13020% 19% 20% 27% 30% 14% 1% 1% 10% 13% 22% 30% 23% 19% 23% 15% 19% 24%

efg cefg fg h hi hij mo o mo p

5+ 638 293 345 139 366 124 6 2 105 52 69 130 157 182 110 182 514 12310% 9% 10% 14% 15% 6% 1% *% 8% 9% 9% 12% 9% 9% 9% 10% 8% 23%

efg efg fg hj p

Mean number of people 2.7 2.7 2.8 3.2 3.3 2.5 1.8 1.5 2.2 2.5 2.8 3.2 2.8 2.8 2.8 2.6 2.7 3.5efg efg fg g h hi hij o o o p

Standard deviation 1.44 1.49 1.38 1.31 1.55 1.21 .75 .60 1.37 1.39 1.30 1.64 1.28 1.61 1.28 1.47 1.32 2.28Standard error .02 .02 .02 .04 .03 .02 .02 .02 .03 .05 .04 .05 .03 .03 .03 .03 .01 .09Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SH (SI). Total number in household (including respondent and any children)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

1 1257 1032 124 73 28 143 159 121 91 97 108 100 66 14719% 18% 21% 22% 15% 17% 17% 22% 19% 17% 17% 18% 23% 20%

d ad ad ei efijk

2 2165 1788 217 106 54 227 308 178 170 207 206 182 69 24332% 32% 37% 32% 29% 27% 34% 32% 35% 36% 33% 33% 24% 32%

acd el el el el el el el

3 1313 1102 118 54 38 185 164 101 81 103 125 127 64 15220% 20% 20% 16% 21% 22% 18% 18% 17% 18% 20% 23% 22% 20%

c c c h fghi h

4 1309 1112 93 64 40 192 194 103 91 110 129 95 58 13920% 20% 16% 19% 22% 23% 21% 19% 19% 19% 21% 17% 20% 19%

b b b km k

5+ 638 551 30 32 24 101 90 54 47 55 50 52 31 7110% 10% 5% 10% 13% 12% 10% 10% 10% 10% 8% 9% 11% 9%

b b abc j

Mean number of people 2.7 2.8 2.5 2.7 3.0 3.0 2.7 2.7 2.7 2.7 2.7 2.7 2.8 2.7b b abc fghijkm

Standard deviation 1.44 1.46 1.21 1.44 1.43 1.95 1.31 1.36 1.32 1.40 1.29 1.35 1.42 1.37Standard error .02 .02 .03 .04 .05 .07 .05 .06 .06 .05 .06 .05 .07 .05Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

None 4147 2181 1966 526 932 1512 682 495 944 396 444 535 1033 1230 742 1119 3870 26462% 68% 57% 53% 37% 77% 97% 99% 69% 68% 58% 48% 62% 63% 61% 63% 63% 49%

b d cd cde cdef jk jk k q

1 1078 454 624 275 543 244 12 4 189 75 136 238 264 336 194 276 975 10116% 14% 18% 28% 22% 12% 2% 1% 14% 13% 18% 21% 16% 17% 16% 15% 16% 19%

a defg efg fg hi hij

2 1038 405 634 139 735 159 4 2 150 67 137 268 294 283 220 235 933 10416% 13% 18% 14% 29% 8% 1% *% 11% 12% 18% 24% 18% 14% 18% 13% 15% 19%

a efg cefg fg hi hij mo mo p

3 314 127 187 47 224 43 1 - 67 27 30 71 67 92 53 99 270 445% 4% 5% 5% 9% 2% *% -% 5% 5% 4% 6% 4% 5% 4% 6% 4% 8%

a efg cefg fg j l p

4 77 25 51 7 60 8 1 - 16 10 10 5 15 12 13 37 58 191% 1% 1% 1% 2% *% *% -% 1% 2% 1% *% 1% 1% 1% 2% 1% 3%

a fg cefg k k k lmn p

5+ 28 12 16 2 20 5 - - 7 4 4 1 4 3 2 18 24 4*% *% *% *% 1% *% -% -% 1% 1% *% *% *% *% *% 1% *% 1%

cefg k k lmn

Mean number of children .7 .6 .8 .7 1.2 .4 * * .6 .6 .7 .9 .7 .6 .7 .7 .7 1.0a efg cefg fg g hi hij m m p

Standard deviation 1.03 .96 1.07 .96 1.16 .80 .27 .14 1.02 1.08 1.02 1.01 .98 .95 1.00 1.14 1.00 1.21Standard error .01 .01 .02 .03 .02 .02 .01 * .02 .04 .03 .03 .02 .02 .02 .02 .01 .05Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SJ. Total number of children in household (under 18), including respondent (if respondent is under 18)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

None 4147 3447 389 205 106 539 565 352 295 367 356 340 157 47662% 62% 67% 62% 58% 64% 62% 63% 61% 64% 58% 61% 55% 63%

d acd d jl l l l jl l jl

1 1078 902 95 46 36 132 122 83 80 81 113 90 57 14316% 16% 16% 14% 19% 16% 13% 15% 17% 14% 18% 16% 20% 19%

ac f efgi fgi

2 1038 886 71 54 28 133 177 88 69 86 117 83 49 8316% 16% 12% 16% 15% 16% 19% 16% 14% 15% 19% 15% 17% 11%

b b b m hikm m m m m m

3 314 266 19 17 12 25 44 26 29 23 26 33 18 425% 5% 3% 5% 6% 3% 5% 5% 6% 4% 4% 6% 6% 6%

b b ab e e e e

4 77 62 6 6 2 14 4 7 6 11 5 7 3 61% 1% 1% 2% 1% 2% *% 1% 1% 2% 1% 1% 1% 1%

f f

5+ 28 23 2 2 1 6 3 3 1 3 2 1 3 1*% *% *% 1% *% 1% *% 1% *% *% *% *% 1% *%

m

Mean number of children .7 .7 .6 .7 .8 .7 .7 .7 .7 .7 .7 .7 .8 .6b b b m eim

Standard deviation 1.03 1.03 .95 1.12 1.06 1.03 1.02 1.05 1.02 1.07 1.00 1.04 1.09 .97Standard error .01 .01 .02 .03 .04 .04 .04 .05 .05 .04 .04 .04 .05 .03Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SI (SK). Household size



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Small (1-2 people) 3422 1711 1711 295 789 1208 642 488 919 366 374 366 839 966 572 1023 3244 16651% 53% 49% 30% 31% 61% 92% 97% 67% 63% 49% 33% 50% 49% 47% 57% 53% 31%

b cd cde cdef jk jk k n lmn q

Medium (3-4 people) 2622 1200 1422 561 1359 639 51 11 349 161 317 620 681 808 541 579 2372 24739% 37% 41% 56% 54% 32% 7% 2% 25% 28% 42% 56% 41% 41% 44% 32% 39% 46%

a efg efg fg g hi hij o o lo p

Large (5+ people) 638 293 345 139 366 124 6 2 105 52 69 130 157 182 110 182 514 12310% 9% 10% 14% 15% 6% 1% *% 8% 9% 9% 12% 9% 9% 9% 10% 8% 23%

efg efg fg hj pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SI (SK). Household size





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Small (1-2 people) 3422 2821 340 179 82 371 467 299 261 303 314 281 135 39051% 50% 58% 54% 44% 44% 51% 54% 54% 53% 51% 51% 47% 52%

d acd ad e el el el e e e

Medium (3-4 people) 2622 2214 211 118 78 377 358 205 172 213 254 222 122 29139% 40% 36% 36% 42% 44% 39% 37% 36% 37% 41% 40% 42% 39%

bc bc fghim h

Large (5+ people) 638 551 30 32 24 101 90 54 47 55 50 52 31 7110% 10% 5% 10% 13% 12% 10% 10% 10% 10% 8% 9% 11% 9%

b b abc jColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




SK (SM). Can you speak or write in Welsh at all?

Base : All respondents in Wales


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f g h ~i ~j ~k l m n o p ~q


Total 330 155 175 54 118 98 34 27 75 18 31 21 69 88 59 111 321 8

Yes, and fluent 46 21 25 6 13 15 6 7 7 ** ** ** 16 12 8 9 46 **14% 13% 14% 10% 11% 15% 17% 25% 10% ** ** ** 23% 14% 13% 8% 14% **

cde mno o

Yes, but not fluent 44 19 25 12 11 13 4 4 7 ** ** ** 9 13 8 13 44 **13% 12% 14% 23% 9% 14% 12% 13% 9% ** ** ** 13% 15% 14% 12% 14% **

defg

No 240 115 125 36 94 70 24 16 61 ** ** ** 45 62 43 89 232 **73% 74% 71% 67% 80% 72% 71% 61% 82% ** ** ** 64% 71% 73% 80% 72% **

cefg g lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




SK (SM). Can you speak or write in Welsh at all?

Base : All respondents in Wales


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% ~a ~b c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m

Unweighted total 1075 - - 1075 - - - - - - - - - -

Total 330 - - 330 - - - - - - - - - -

Yes, and fluent 46 - - 46 - - - - - - - - - -14% -% -% 14% -% -% -% -% -% -% -% -% -% -%

Yes, but not fluent 44 - - 44 - - - - - - - - - -13% -% -% 13% -% -% -% -% -% -% -% -% -% -%

No 240 - - 240 - - - - - - - - - -73% -% -% 73% -% -% -% -% -% -% -% -% -% -%

Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

A standalone standard DVD player 4559 2112 2447 704 1824 1358 432 241 875 426 557 811 1113 1357 875 1185 4220 33068% 66% 70% 71% 73% 69% 62% 48% 64% 73% 73% 73% 66% 69% 72% 66% 69% 62%

a fg efg fg g h h h lo lo q

A video games console such as Sega,Nintendo, Sony PlayStation or Microsoft Xbox 3229 1567 1662 701 1698 757 58 15 488 237 420 738 801 1009 618 786 2970 253

48% 49% 48% 70% 68% 38% 8% 3% 36% 41% 55% 66% 48% 52% 50% 44% 48% 47%efg efg fg g h hi hij o lo o

An MP3 player/IPod 2659 1302 1357 578 1306 689 74 12 328 178 331 701 789 927 464 468 2456 20040% 41% 39% 58% 52% 35% 11% 2% 24% 31% 44% 63% 47% 47% 38% 26% 40% 37%

defg efg fg g h hi hij no no o

Handheld/ portable games player (e.g.Nintendo DS, Sony PSP) 2009 921 1088 392 1084 479 39 15 274 150 243 487 520 634 397 447 1864 141

30% 29% 31% 39% 43% 24% 6% 3% 20% 26% 32% 44% 31% 32% 32% 25% 30% 26%a efg cefg fg g h hi hij o o o q

A standalone recordable DVD player 1337 696 641 171 497 458 151 61 173 112 158 305 428 393 246 264 1247 8520% 22% 18% 17% 20% 23% 22% 12% 13% 19% 21% 27% 26% 20% 20% 15% 20% 16%

b g cg cdg cg h h hij mno o o q

A standalone Blu Ray or HD (High Definition)DVD player 592 338 253 119 294 150 23 5 55 38 80 176 183 217 99 93 550 37

9% 11% 7% 12% 12% 8% 3% 1% 4% 7% 11% 16% 11% 11% 8% 5% 9% 7%b efg efg fg g h hi hij no no o

E-reader - digital book reader (e.g. SonyReader, IRiver Reader) 121 77 44 28 63 28 2 - 12 9 13 30 38 34 26 23 113 8

2% 2% 1% 3% 3% 1% *% -% 1% 1% 2% 3% 2% 2% 2% 1% 2% 2%b efg efg fg h o o

Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

None of these 754 364 389 58 140 215 138 203 264 62 44 33 156 156 127 308 672 8011% 11% 11% 6% 6% 11% 20% 41% 19% 11% 6% 3% 9% 8% 10% 17% 11% 15%

cd cde cdef ijk jk k m lmn p

Don't know 22 10 12 3 7 6 4 3 3 2 4 1 3 11 3 6 21 1*% *% *% *% *% *% 1% 1% *% *% 1% *% *% 1% *% *% *% *%

lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

A standalone standard DVD player 4559 3763 422 243 131 468 618 413 317 394 421 407 196 52968% 67% 72% 74% 71% 55% 68% 74% 66% 69% 68% 73% 68% 70%

a a e efhj e e e efhj e e

A video games console such as Sega, Nintendo, SonyPlayStation or Microsoft Xbox 3229 2715 266 152 96 357 456 250 252 271 352 269 141 368

48% 49% 46% 46% 52% 42% 50% 45% 53% 48% 57% 48% 49% 49%b bc e eg e efgiklm e e e

An MP3 player/IPod 2659 2263 192 121 82 311 420 260 190 175 237 245 128 29740% 41% 33% 37% 45% 37% 46% 47% 40% 31% 38% 44% 45% 40%

bc b abc i ehijm ehijm i i eij eij i

Handheld/ portable games player (e.g. Nintendo DS,Sony PSP) 2009 1694 137 110 68 182 303 182 168 166 183 177 97 237

30% 30% 24% 33% 37% 21% 33% 33% 35% 29% 30% 32% 34% 31%b ab ab e e ei e e e e e

A standalone recordable DVD player 1337 1178 74 52 34 185 210 131 100 88 141 132 43 14820% 21% 13% 16% 18% 22% 23% 23% 21% 15% 23% 24% 15% 20%

bc b b il il il il il ilm il

A standalone Blu Ray or HD (High Definition) DVD player 592 517 30 28 16 57 88 46 50 34 65 57 59 609% 9% 5% 9% 9% 7% 10% 8% 10% 6% 11% 10% 21% 8%

b b b ei ei ei ei efghijkm

E-reader - digital book reader (e.g. Sony Reader, IRiverReader) 121 101 9 4 7 14 20 5 9 13 13 10 4 14

2% 2% 2% 1% 4% 2% 2% 1% 2% 2% 2% 2% 1% 2%abc










Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

None of these 754 627 66 32 28 149 91 52 47 82 45 51 26 8411% 11% 11% 10% 15% 18% 10% 9% 10% 14% 7% 9% 9% 11%

abc fghjklm fghjkl j

Don't know 22 20 1 1 1 10 3 4 - - - - - 3*% *% *% *% *% 1% *% 1% -% -% -% -% -% *%

fhijkl ikColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QB2. SHOWCARD And do you personally use...? (MULTICODE)

Base : Those who have access to any of listed devices at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5906 2830 3076 935 2368 1751 557 295 1106 516 713 1083 1518 1789 1093 1470 5436 455

A standalone standard DVD player 4109 1934 2175 621 1652 1216 401 219 809 388 503 724 996 1232 775 1077 3803 29770% 68% 71% 66% 70% 69% 72% 74% 73% 75% 71% 67% 66% 69% 71% 73% 70% 65%

a c c cde k jk l l lm q

A video games console such as Sega,Nintendo, Sony PlayStation or Microsoft Xbox 2115 1172 943 618 1125 344 22 6 322 150 265 452 510 688 388 519 1975 137

36% 41% 31% 66% 48% 20% 4% 2% 29% 29% 37% 42% 34% 38% 35% 35% 36% 30%b defg efg fg hi hij lo q

An MP3 player/IPod 1898 1011 887 519 924 401 48 6 235 124 223 494 584 681 313 312 1753 14332% 36% 29% 55% 39% 23% 9% 2% 21% 24% 31% 46% 38% 38% 29% 21% 32% 31%

b defg efg fg g hi hij no no o

A standalone recordable DVD player 1133 618 515 141 426 378 135 52 155 101 135 250 361 332 201 231 1059 6919% 22% 17% 15% 18% 22% 24% 18% 14% 20% 19% 23% 24% 19% 18% 16% 19% 15%

b c cd cdg h h hj mno o o q

Handheld/ portable games player (e.g.Nintendo DS, Sony PSP) 1064 524 540 291 561 183 21 8 147 78 112 234 268 340 202 248 998 65

18% 19% 18% 31% 24% 10% 4% 3% 13% 15% 16% 22% 18% 19% 19% 17% 18% 14%defg efg fg hij q

A standalone Blu Ray or HD (High Definition)DVD player 507 309 198 103 250 128 20 5 47 31 64 155 161 186 81 78 470 33

9% 11% 6% 11% 11% 7% 4% 2% 4% 6% 9% 14% 11% 10% 7% 5% 9% 7%b efg efg fg hi hij no no o

E-reader - digital book reader (e.g. SonyReader, IRiver Reader) 79 53 27 20 44 14 * - 8 3 7 22 24 24 15 16 71 8

1% 2% 1% 2% 2% 1% *% -% 1% 1% 1% 2% 2% 1% 1% 1% 1% 2%b efg efg fg hi








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5906 2830 3076 935 2368 1751 557 295 1106 516 713 1083 1518 1789 1093 1470 5436 455

None of these 296 110 186 13 104 117 33 29 52 21 35 58 74 90 55 77 263 325% 4% 6% 1% 4% 7% 6% 10% 5% 4% 5% 5% 5% 5% 5% 5% 5% 7%

a c cd c cdef p

Don't know 29 8 21 3 12 9 5 * 4 5 6 5 6 9 5 9 25 3*% *% 1% *% 1% 1% 1% *% *% 1% 1% *% *% *% *% 1% *% 1%

aColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 5906 4939 515 297 156 690 821 502 433 489 573 505 261 665

A standalone standard DVD player 4109 3392 386 217 113 411 539 371 292 379 383 374 175 46970% 69% 75% 73% 73% 60% 66% 74% 67% 77% 67% 74% 67% 71%

a a a e efhjl e efhjlm e efhjl e ef

A video games console such as Sega, Nintendo, SonyPlayStation or Microsoft Xbox 2115 1785 180 91 59 219 311 153 169 182 243 179 81 248

36% 36% 35% 31% 38% 32% 38% 30% 39% 37% 42% 36% 31% 37%c c c egl egl g egkl egl

An MP3 player/IPod 1898 1627 135 80 57 231 304 182 136 134 160 169 93 21832% 33% 26% 27% 37% 34% 37% 36% 31% 27% 28% 33% 36% 33%

bc bc ij ij ij ij ij i

A standalone recordable DVD player 1133 999 66 43 25 155 181 114 88 75 115 112 39 12019% 20% 13% 14% 16% 22% 22% 23% 20% 15% 20% 22% 15% 18%

bcd ilm il ilm il il ilm

Handheld/ portable games player (e.g. Nintendo DS,Sony PSP) 1064 917 58 57 32 86 166 102 96 107 94 91 48 128

18% 19% 11% 19% 21% 12% 20% 20% 22% 22% 16% 18% 18% 19%b b b e e ej ej e e e

A standalone Blu Ray or HD (High Definition) DVD player 507 447 23 25 12 55 79 38 42 31 51 49 53 509% 9% 4% 8% 8% 8% 10% 8% 10% 6% 9% 10% 20% 7%

b b b i i efghijkm

E-reader - digital book reader (e.g. Sony Reader, IRiverReader) 79 66 6 3 3 9 17 4 7 4 6 7 2 10

1% 1% 1% 1% 2% 1% 2% 1% 2% 1% 1% 1% 1% 1%

None of these 296 244 23 18 10 50 34 30 33 13 24 14 13 345% 5% 4% 6% 7% 7% 4% 6% 8% 3% 4% 3% 5% 5%

b fijk ik fijk ikColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5906 4939 515 297 156 690 821 502 433 489 573 505 261 665

Don't know 29 25 3 1 * 6 5 1 4 - 1 - 3 4*% 1% 1% *% *% 1% 1% *% 1% -% *% -% 1% 1%

ik k ik ijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE)

Base : Those who have access to a games console at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f ~g h i j k l m n o p q


Total 3472 1672 1800 735 1807 828 80 21 535 254 442 780 857 1081 670 847 3190 275

Nintendo Wii 1688 764 925 297 993 371 23 ** 203 110 240 446 478 543 322 339 1594 9149% 46% 51% 40% 55% 45% 29% ** 38% 43% 54% 57% 56% 50% 48% 40% 50% 33%

a f cef cf hi hi mno o o q

X Box 360 1138 625 514 317 558 248 10 ** 158 76 145 255 267 375 216 271 1075 6233% 37% 29% 43% 31% 30% 12% ** 30% 30% 33% 33% 31% 35% 32% 32% 34% 22%

b def f f q

Nintendo DS 1085 481 604 202 593 255 26 ** 167 83 134 239 250 338 231 260 1016 6831% 29% 34% 28% 33% 31% 32% ** 31% 33% 30% 31% 29% 31% 35% 31% 32% 25%

a c l q

PlayStation 2 967 421 546 195 544 217 8 ** 164 77 115 216 200 301 192 266 888 7828% 25% 30% 27% 30% 26% 10% ** 31% 30% 26% 28% 23% 28% 29% 31% 28% 28%

a f cef f l l l

PlayStation 3 772 416 356 190 420 154 7 ** 96 47 107 196 194 251 149 174 693 7922% 25% 20% 26% 23% 19% 8% ** 18% 19% 24% 25% 23% 23% 22% 20% 22% 29%

b ef ef f h hi p

Nintendo DS Lite 418 181 237 75 249 84 8 ** 43 27 49 116 126 134 76 80 386 3012% 11% 13% 10% 14% 10% 10% ** 8% 11% 11% 15% 15% 12% 11% 9% 12% 11%

a ce hj no o

PlayStation Portable (PSP) 407 219 188 93 222 91 * ** 63 32 45 99 119 106 76 101 378 2912% 13% 10% 13% 12% 11% *% ** 12% 12% 10% 13% 14% 10% 11% 12% 12% 10%

b f f f m

Nintendo DSi 255 110 144 48 153 51 2 ** 29 15 32 74 64 98 43 45 235 197% 7% 8% 7% 8% 6% 3% ** 5% 6% 7% 10% 7% 9% 6% 5% 7% 7%

ef hi o no

Other 91 44 47 18 46 21 6 ** 19 9 10 16 29 21 12 26 86 53% 3% 3% 2% 3% 3% 7% ** 4% 3% 2% 2% 3% 2% 2% 3% 3% 2%

cde mn

Don't know 166 58 108 11 77 66 10 ** 27 10 18 35 51 49 27 40 143 225% 3% 6% 1% 4% 8% 13% ** 5% 4% 4% 5% 6% 5% 4% 5% 4% 8%

a c cd cd pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE)





Total 3472 2919 285 164 104 378 497 283 268 301 366 280 150 397

Nintendo Wii 1688 1427 124 90 48 146 265 127 158 145 210 137 65 17449% 49% 43% 55% 46% 39% 53% 45% 59% 48% 57% 49% 43% 44%

b abd eglm egiklm e egiklm e

X Box 360 1138 952 98 61 28 100 161 87 77 106 103 119 64 13533% 33% 34% 37% 27% 26% 32% 31% 29% 35% 28% 42% 43% 34%

d d ad e efghjm efghjm e

Nintendo DS 1085 913 70 68 35 93 170 113 86 96 93 81 52 12831% 31% 24% 41% 33% 24% 34% 40% 32% 32% 26% 29% 35% 32%

b abd b ej eijkm e e ej e

PlayStation 2 967 807 80 44 35 108 139 103 75 68 93 86 39 9728% 28% 28% 27% 34% 29% 28% 36% 28% 23% 25% 31% 26% 24%

abc fijlm i

PlayStation 3 772 651 62 35 26 106 97 53 60 74 67 73 26 9522% 22% 22% 21% 25% 28% 19% 19% 22% 25% 18% 26% 17% 24%

fgjl l fgjl

Nintendo DS Lite 418 365 21 16 16 19 70 38 43 53 27 42 26 4712% 12% 7% 10% 15% 5% 14% 14% 16% 18% 7% 15% 17% 12%

b bc ej ej ej ejm ej ej e

PlayStation Portable (PSP) 407 349 28 17 12 35 55 35 31 44 35 43 12 5912% 12% 10% 10% 12% 9% 11% 12% 12% 14% 10% 15% 8% 15%

el ejl ejl

Nintendo DSi 255 199 21 24 10 24 31 21 23 16 18 22 9 347% 7% 8% 15% 10% 6% 6% 8% 9% 5% 5% 8% 6% 8%

abd a

Other 91 84 3 4 * 10 14 20 - 4 13 5 3 163% 3% 1% 2% *% 3% 3% 7% -% 1% 4% 2% 2% 4%

bd d h h efhikl hi h h hi

Don't know 166 139 16 6 5 25 22 18 8 9 27 6 9 165% 5% 6% 3% 5% 7% 4% 6% 3% 3% 7% 2% 6% 4%

hik k hik kColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3472 1672 1800 735 1807 828 80 21 535 254 442 780 857 1081 670 847 3190 275

Watching DVDs/ Blu Ray DVDs 763 408 355 217 426 115 5 ** 116 46 106 206 196 266 134 162 717 4422% 24% 20% 30% 24% 14% 6% ** 22% 18% 24% 26% 23% 25% 20% 19% 22% 16%

b def ef f i hi o no q

Online gaming 711 426 285 224 392 90 4 ** 92 45 102 175 173 252 133 152 664 4720% 25% 16% 31% 22% 11% 4% ** 17% 18% 23% 22% 20% 23% 20% 18% 21% 17%

b def ef f hi h no

Browsing the web/ internet 414 235 178 121 221 68 3 ** 50 25 51 104 111 141 83 77 384 3012% 14% 10% 16% 12% 8% 4% ** 9% 10% 12% 13% 13% 13% 12% 9% 12% 11%

b def ef h o o o

Watching programmes on BBC iPlayer 305 182 123 82 166 56 - ** 35 15 40 90 95 119 44 45 286 199% 11% 7% 11% 9% 7% -% ** 7% 6% 9% 12% 11% 11% 7% 5% 9% 7%

b ef ef f hi no no

Watching 'live' TV programmes/ content 162 92 70 43 87 31 * ** 17 15 17 49 48 57 34 23 149 135% 5% 4% 6% 5% 4% 1% ** 3% 6% 4% 6% 6% 5% 5% 3% 5% 5%

b ef f h hj o o o

Playing games/ gaming - not online 137 61 77 30 77 29 1 ** 23 15 18 42 35 35 25 42 131 64% 4% 4% 4% 4% 4% 2% ** 4% 6% 4% 5% 4% 3% 4% 5% 4% 2%

m

Music 3 3 - - 3 - - ** - - 2 2 2 - 2 - 3 -*% *% -% -% *% -% -% ** -% -% *% *% *% -% *% -% *% -%

b

Movies 2 2 - - 2 - - ** - - - 2 2 - - - 2 -*% *% -% -% *% -% -% ** -% -% -% *% *% -% -% -% *% -%

Other 4 4 - 1 2 - - ** - 1 - 1 1 1 1 - 4 -*% *% -% *% *% -% -% ** -% 1% -% *% *% *% *% -% *% -%

b hColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3472 1672 1800 735 1807 828 80 21 535 254 442 780 857 1081 670 847 3190 275

None of these 1803 810 993 320 928 488 55 ** 297 139 211 377 441 536 353 463 1665 13752% 48% 55% 43% 51% 59% 68% ** 56% 55% 48% 48% 51% 50% 53% 55% 52% 50%

a c cd cd jk j m

Don't know 285 111 174 30 128 108 15 ** 38 17 42 58 77 87 46 74 238 448% 7% 10% 4% 7% 13% 18% ** 7% 7% 10% 7% 9% 8% 7% 9% 7% 16%

a c cd cd p

No answer 3 * 3 * 2 * - ** - * * 2 2 1 * * 3 -*% *% *% *% *% *% -% ** -% *% *% *% *% *% *% *% *% -%










Total 3472 2919 285 164 104 378 497 283 268 301 366 280 150 397

Watching DVDs/ Blu Ray DVDs 763 638 53 44 28 76 142 79 44 29 85 70 30 8322% 22% 19% 27% 27% 20% 29% 28% 17% 9% 23% 25% 20% 21%

ab ab i ehilm ehilm i i hi i i

Online gaming 711 619 43 23 26 52 101 55 62 40 115 76 46 7220% 21% 15% 14% 25% 14% 20% 19% 23% 13% 31% 27% 30% 18%

bc bc ei i ei efghim efgim efgim

Browsing the web/ internet 414 364 21 14 14 32 75 34 33 40 36 36 17 6112% 12% 7% 9% 14% 9% 15% 12% 12% 13% 10% 13% 11% 15%

bc bc ej e ej

Watching programmes on BBC iPlayer 305 271 12 13 9 34 51 30 22 18 35 21 17 449% 9% 4% 8% 8% 9% 10% 11% 8% 6% 10% 7% 12% 11%

b b b i i i i

Watching 'live' TV programmes/ content 162 139 7 9 6 18 36 11 9 8 17 11 4 255% 5% 3% 5% 6% 5% 7% 4% 3% 3% 5% 4% 3% 6%

b b b hikl i

Playing games/ gaming - not online 137 104 11 15 7 4 10 18 13 3 14 5 21 154% 4% 4% 9% 7% 1% 2% 6% 5% 1% 4% 2% 14% 4%

ab ab efik efik ei efghijkm ei

Music 3 3 - - - - 3 - - - - - - -*% *% -% -% -% -% 1% -% -% -% -% -% -% -%

Movies 2 2 - - - - 2 - - - - - - -*% *% -% -% -% -% *% -% -% -% -% -% -% -%

Other 4 4 - - - - - 1 - - 1 - - 1*% *% -% -% -% -% -% 1% -% -% *% -% -% *%

None of these 1803 1507 165 86 45 227 248 139 143 198 154 128 58 21252% 52% 58% 52% 44% 60% 50% 49% 54% 66% 42% 46% 39% 53%

d ad d fgjkl jl l jl fghjklm jklColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 3472 2919 285 164 104 378 497 283 268 301 366 280 150 397

Don't know 285 250 23 9 4 39 38 20 18 28 33 27 12 348% 9% 8% 6% 4% 10% 8% 7% 7% 9% 9% 10% 8% 8%

cd d

No answer 3 2 - * 1 - 2 - - - - * - -*% *% -% *% 1% -% *% -% -% -% -% *% -% -%

abColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Can use to make and receive calls 5588 2659 2930 685 2007 1767 656 473 927 469 645 1063 1569 1697 1026 1266 5144 43284% 83% 84% 69% 80% 90% 94% 95% 68% 81% 85% 95% 94% 87% 84% 71% 84% 81%

c cd cde cde h hi hij mno no o q

Can receive but not make calls/ incoming only 69 39 30 15 31 15 3 5 16 10 6 4 13 17 14 21 61 81% 1% 1% 2% 1% 1% *% 1% 1% 2% 1% *% 1% 1% 1% 1% 1% 1%

ef f k k

Line not working properly/ needs to be repaired 32 13 20 4 18 7 3 2 5 3 4 6 10 8 7 7 28 3*% *% 1% *% 1% *% *% *% *% 1% 1% 1% 1% *% 1% *% *% 1%

No, do not have landline phone 991 493 498 291 458 183 39 21 425 98 107 44 85 233 177 489 895 9315% 15% 14% 29% 18% 9% 6% 4% 31% 17% 14% 4% 5% 12% 14% 27% 15% 17%

defg efg fg ijk k k l lm lmn

Don't know 1 1 1 1 1 - - - 1 - - - - 1 - * 1 **% *% *% *% *% -% -% -% *% -% -% -% -% *% -% *% *% *%





QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Can use to make and receive calls 5588 4729 454 258 147 699 819 499 398 465 556 463 229 60084% 85% 78% 78% 80% 82% 89% 89% 83% 81% 90% 83% 80% 80%

bcd ehiklm ehiklm ehiklm

Can receive but not make calls/ incoming only 69 60 5 2 1 9 10 1 7 6 10 2 2 141% 1% 1% 1% 1% 1% 1% *% 2% 1% 2% *% 1% 2%

gk gk gk

Line not working properly/ needs to be repaired 32 28 2 1 1 2 13 - 2 4 - 1 3 3*% *% *% *% 1% *% 1% -% *% 1% -% *% 1% *%

egjkm gj

No, do not have landline phone 991 768 121 69 34 139 74 58 73 97 52 88 53 13415% 14% 21% 21% 19% 16% 8% 10% 15% 17% 8% 16% 18% 18%

a a a fgj fgj fgj fgj fgj fgj

Don't know 1 * 1 * - - - - - - - - - **% *% *% *% -% -% -% -% -% -% -% -% -% *%

aColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC2 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Landline phone at home 3472 1521 1951 206 968 1276 584 439 640 342 382 561 920 1019 649 869 3268 19752% 47% 56% 21% 38% 65% 83% 88% 47% 59% 50% 50% 55% 52% 53% 49% 53% 37%

a c cd cde cdef hjk h o o o q

Mobile phone 2872 1508 1364 755 1433 580 78 25 648 219 344 492 664 851 529 807 2554 31143% 47% 39% 76% 57% 29% 11% 5% 47% 38% 45% 44% 40% 44% 43% 45% 42% 58%

b defg efg fg g i i i l l l p

Landline phone at work 215 105 110 15 70 85 28 17 29 13 26 47 69 62 29 49 197 163% 3% 3% 1% 3% 4% 4% 3% 2% 2% 3% 4% 4% 3% 2% 3% 3% 3%

c cd c c h hi no

Public payphone 47 30 17 6 10 12 6 13 31 1 2 - 3 8 5 30 41 61% 1% *% 1% *% 1% 1% 3% 2% *% *% -% *% *% *% 2% 1% 1%

b cdef ijk lmn

Internet voice service (VoIP) 20 14 6 3 10 6 - - 3 * 2 10 10 3 4 2 19 **% *% *% *% *% *% -% -% *% *% *% 1% 1% *% *% *% *% *%

b f hi mo

Other 14 7 7 2 3 3 5 2 9 1 * - - 2 2 9 12 2*% *% *% *% *% *% 1% *% 1% *% *% -% -% *% *% 1% *% *%

de ijk lmn

Don't know 43 20 23 9 20 9 1 4 12 3 4 6 11 10 5 16 39 41% 1% 1% 1% 1% *% *% 1% 1% *% 1% 1% 1% *% *% 1% 1% 1%

f f f nColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QC2 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Landline phone at home 3472 2903 327 170 72 356 525 323 256 321 356 288 120 35752% 52% 56% 51% 39% 42% 57% 58% 53% 56% 58% 52% 42% 48%

d acd d eklm eklm elm elm eklm el e

Mobile phone 2872 2416 221 134 100 457 333 218 197 232 230 246 151 35343% 43% 38% 40% 54% 54% 36% 39% 41% 41% 37% 44% 52% 47%

b abc fghijkm fj fghijk fghij

Landline phone at work 215 172 19 15 10 27 39 9 23 10 16 13 4 323% 3% 3% 5% 5% 3% 4% 2% 5% 2% 3% 2% 1% 4%

a ab gikl gikl gikl

Public payphone 47 36 7 3 1 4 6 2 4 4 2 2 11 21% 1% 1% 1% 1% 1% 1% *% 1% 1% *% *% 4% *%

a efghijkm

Internet voice service (VoIP) 20 17 2 * * 1 7 4 - 1 3 - 1 1*% *% *% *% *% *% 1% 1% -% *% 1% -% *% *%

k k k

Other 14 8 3 2 * 1 - - 1 1 - 1 1 3*% *% 1% 1% *% *% -% -% *% *% -% *% *% *%

a a

Don't know 43 33 3 6 * 3 6 2 - 2 12 5 - 31% 1% 1% 2% *% *% 1% *% -% *% 2% 1% -% *%

abd efghilm hlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC3 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Landline phone at home 3952 1779 2173 258 1169 1449 615 461 700 370 449 662 1088 1168 719 955 3698 24459% 56% 62% 26% 46% 74% 88% 92% 51% 64% 59% 59% 65% 60% 59% 54% 60% 45%

a c cd cde cdef hjk h h mno o o q

Mobile phone 2568 1341 1227 720 1294 469 64 21 612 196 292 428 559 751 478 761 2281 28138% 42% 35% 72% 51% 24% 9% 4% 45% 34% 38% 38% 33% 38% 39% 43% 37% 52%

b defg efg fg g ijk i i l l lmn p

Public payphone 29 20 10 2 7 10 3 8 24 * 1 - 1 3 3 23 28 1*% 1% *% *% *% *% *% 2% 2% *% *% -% *% *% *% 1% *% *%

b cdef ijk lmn

Internet voice service (VoIP) 27 21 6 4 12 11 * * 2 1 3 17 14 6 4 3 26 2*% 1% *% *% *% 1% *% *% *% *% *% 2% 1% *% *% *% *% *%

b f f hij mno

Other 18 10 8 2 4 6 3 2 12 1 2 - 1 4 4 10 15 3*% *% *% *% *% *% *% *% 1% *% *% -% *% *% *% 1% *% 1%

ik l lm

Don't know 87 33 54 10 30 26 13 8 24 12 15 10 14 24 17 31 82 51% 1% 2% 1% 1% 1% 2% 2% 2% 2% 2% 1% 1% 1% 1% 2% 1% 1%

a k k k lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QC3 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Landline phone at home 3952 3306 364 193 90 413 628 384 250 353 409 327 139 40359% 59% 62% 59% 49% 49% 69% 69% 52% 62% 66% 59% 48% 54%

d ad d ehiklm ehiklm ehlm ehklm ehlm

Mobile phone 2568 2151 199 125 93 427 271 165 188 212 197 218 136 33938% 39% 34% 38% 50% 50% 30% 30% 39% 37% 32% 39% 47% 45%

b b abc fghijkm fgj fg fgj fghijk fghijk

Public payphone 29 20 7 2 - 3 3 2 2 2 2 1 6 -*% *% 1% 1% -% *% *% *% *% *% *% *% 2% -%

ad d efghijkm

Internet voice service (VoIP) 27 24 2 1 1 2 6 5 1 1 2 1 2 2*% *% *% *% 1% *% 1% 1% *% *% *% *% 1% *%

i

Other 18 12 4 2 1 1 - 1 1 3 - 1 3 2*% *% 1% 1% *% *% -% *% *% 1% -% *% 1% *%

a a efj

Don't know 87 72 8 6 * 3 7 1 38 1 8 8 2 51% 1% 1% 2% *% *% 1% *% 8% *% 1% 1% 1% 1%

d d d efgijklm egi egiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC4 (QC3). Approximately how much would you estimate the total QUARTERLY bill is for your home landline phone service? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

Up to £30 (Up to £10 per month) 869 423 446 66 306 280 108 108 184 66 82 110 206 261 163 233 806 6015% 16% 15% 9% 15% 16% 16% 23% 19% 14% 13% 10% 13% 15% 16% 18% 15% 14%

c c c cdef ijk k l l lm

£31-£50 (£11-£17) 791 394 397 57 277 229 135 94 184 80 115 121 190 247 146 200 728 6214% 15% 13% 8% 13% 13% 20% 20% 19% 17% 18% 11% 12% 14% 14% 15% 14% 14%

c c cde cde k k k l l

£51-£70 (£18-£23) 666 288 378 22 209 223 122 90 133 74 81 117 186 194 120 164 617 4612% 11% 13% 3% 10% 12% 18% 19% 14% 15% 12% 11% 12% 11% 11% 13% 12% 10%

a c cd cde cde k k

£71-£100 (£24-£33) 508 210 298 33 191 170 71 44 71 58 80 111 162 139 106 99 466 399% 8% 10% 5% 9% 9% 11% 9% 8% 12% 12% 10% 10% 8% 10% 8% 9% 9%

a c c c c h h h mo mo

£101-£150 (£34-£50) 195 86 109 13 73 84 17 8 21 20 23 53 58 63 33 40 180 153% 3% 4% 2% 4% 5% 3% 2% 2% 4% 4% 5% 4% 4% 3% 3% 3% 3%

cg cdfg h h

£151-£200 (£51-£67) 36 16 19 1 15 16 2 1 7 1 7 5 9 12 7 8 33 31% 1% 1% *% 1% 1% *% *% 1% *% 1% *% 1% 1% 1% 1% 1% 1%

c i

£201-£300 (£68-£100) 22 9 14 - 8 12 1 1 6 6 4 4 6 7 1 8 16 6*% *% *% -% *% 1% *% *% 1% 1% 1% *% *% *% *% 1% *% 1%

c k n p

More than £300 (More than £100) 8 4 4 * 3 3 1 1 2 2 - 2 5 1 * 3 8 -*% *% *% *% *% *% *% *% *% *% -% *% *% *% *% *% *% -%

m

Don't know - pay as part of package 1577 750 826 169 708 523 126 52 210 122 188 402 460 507 294 308 1461 11328% 28% 28% 24% 34% 29% 19% 11% 22% 25% 29% 37% 29% 29% 28% 24% 28% 26%

fg cefg cfg g h hij o o oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

Don't know 1017 529 488 343 266 247 79 82 130 54 74 148 310 291 176 231 917 9918% 20% 16% 49% 13% 14% 12% 17% 14% 11% 11% 14% 19% 17% 17% 18% 18% 22%

b defg def m p

Mean amount in £s 56.4 54.8 57.8 52.1 56.7 60.5 53.7 49.5 51.5 61.3 59.2 64.2 60.7 56.0 54.7 53.8 56.1 60.3a g cdfg g h h hj mno

Standard deviation 39.93 39.92 39.90 37.29 40.35 44.84 33.41 30.12 38.92 44.94 36.92 44.03 44.67 38.16 34.48 40.32 39.53 45.02Standard error .61 .91 .83 2.32 1.11 1.20 1.24 1.27 1.25 2.10 1.60 1.82 1.39 1.07 1.19 1.21 .62 2.94Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

Up to £30 (Up to £10 per month) 869 782 44 28 15 90 141 37 76 173 108 36 13 10615% 16% 10% 11% 10% 13% 17% 7% 19% 36% 19% 8% 6% 17%

bcd gkl egkl egkl efghjklm egkl egkl

£31-£50 (£11-£17) 791 672 63 34 22 100 118 68 85 49 83 63 20 8614% 14% 14% 13% 15% 14% 14% 14% 21% 10% 15% 14% 8% 14%

il il l efgijklm il l il

£51-£70 (£18-£23) 666 544 67 31 24 108 91 55 33 28 60 73 40 5612% 11% 15% 12% 16% 15% 11% 11% 8% 6% 11% 16% 17% 9%

a ac fghijm i i i fghijm fghijm i

£71-£100 (£24-£33) 508 401 55 31 21 51 71 45 23 23 45 47 35 619% 8% 12% 12% 14% 7% 8% 9% 6% 5% 8% 10% 15% 10%

a a a i i i hi efghijkm hi

£101-£150 (£34-£50) 195 146 16 14 19 18 32 18 9 7 15 11 13 243% 3% 4% 5% 13% 2% 4% 4% 2% 2% 3% 2% 6% 4%

a abc i i ehijk i

£151-£200 (£51-£67) 36 25 5 3 2 5 2 5 2 1 - 2 2 61% 1% 1% 1% 2% 1% *% 1% 1% *% -% 1% 1% 1%

a a a ij ij

£201-£300 (£68-£100) 22 20 * - 1 7 2 4 2 1 1 1 - 3*% *% *% -% 1% 1% *% 1% 1% *% *% *% -% 1%

bc

More than £300 (More than £100) 8 7 - 1 * - 1 - - 1 1 1 1 1*% *% -% 1% *% -% *% -% -% *% *% *% *% *%

ab

Don't know - pay as part of package 1577 1358 131 64 24 205 222 182 99 121 147 157 73 15328% 28% 28% 25% 16% 29% 26% 36% 24% 25% 26% 34% 31% 25%

cd d d efhijm fhijm hmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

Don't know 1017 862 79 54 22 128 161 85 76 72 106 76 38 12118% 18% 17% 21% 15% 18% 19% 17% 19% 15% 19% 16% 16% 20%

d i

Mean amount in £s 56.4 54.6 62.5 65.1 75.7 57.6 53.7 63.5 48.3 38.3 50.2 60.0 72.3 58.1a a abc hij i fhij i i fhij efghijkm hij

Standard deviation 39.93 39.51 34.19 46.78 45.27 40.80 36.78 40.70 34.80 33.98 36.88 34.00 39.42 47.44Standard error .61 .76 1.34 2.11 2.16 2.24 1.92 2.78 2.36 1.89 2.22 1.88 2.75 2.35Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC5 (QC21B). SHOWCARD Which of these do you consider is your main supplier? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

BT 3013 1482 1531 356 972 978 366 341 543 243 314 550 913 850 543 686 2769 23553% 55% 51% 51% 47% 55% 55% 71% 57% 50% 48% 51% 57% 49% 52% 53% 53% 53%

b cd cd cdef ijk mno m

Virgin Media (including NTL and Telewest) 1045 484 561 134 450 326 96 39 165 94 134 199 265 325 201 247 953 9118% 18% 19% 19% 22% 18% 14% 8% 17% 19% 20% 19% 17% 19% 19% 19% 18% 20%

fg efg fg g l

Talk Talk/Carphone Warehouse 609 271 339 60 224 205 83 37 87 69 89 119 153 200 125 129 557 5311% 10% 11% 9% 11% 11% 13% 8% 9% 14% 14% 11% 10% 12% 12% 10% 11% 12%

cg cg cg hk h l l

SkyTalk 448 203 245 70 229 118 22 9 53 27 46 110 123 141 80 101 423 248% 7% 8% 10% 11% 7% 3% 2% 6% 6% 7% 10% 8% 8% 8% 8% 8% 5%

efg efg fg g hij q

Tiscali 87 38 49 12 32 30 11 2 8 6 7 26 30 25 20 12 81 52% 1% 2% 2% 2% 2% 2% *% 1% 1% 1% 2% 2% 1% 2% 1% 2% 1%

g g g g hj o o

Post Office 74 34 40 2 18 22 19 14 25 4 6 9 11 22 15 26 70 51% 1% 1% *% 1% 1% 3% 3% 3% 1% 1% 1% 1% 1% 1% 2% 1% 1%

c cde cde ijk l l l

Kingston Communications 54 27 27 6 15 19 9 5 9 12 13 7 18 19 6 11 52 21% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 1% 1% 1% 1% *%

d hk hk

Tesco Telecom 15 4 11 - 6 5 3 1 2 1 2 4 4 7 3 1 15 -*% *% *% -% *% *% 1% *% *% *% *% *% *% *% *% *% *% -%

c

Homecall 10 6 4 - 3 2 4 1 2 2 * 2 3 4 2 2 9 1*% *% *% -% *% *% 1% *% *% *% *% *% *% *% *% *% *% *%

cde

Toucan 9 5 4 2 4 1 1 - 1 - - 2 1 6 * 2 6 3*% *% *% *% *% *% *% -% *% -% -% *% *% *% *% *% *% 1%

l pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

Swiftcall 4 4 * * 2 2 - - * - 2 - 1 2 - 1 4 -*% *% *% *% *% *% -% -% *% -% *% -% *% *% -% *% *% -%

b

Other 210 96 114 10 68 66 39 27 42 19 35 30 46 86 29 48 198 114% 4% 4% 1% 3% 4% 6% 6% 4% 4% 5% 3% 3% 5% 3% 4% 4% 2%

c c cde cde k k ln

Don't know 111 56 54 51 33 16 8 4 10 5 6 14 23 36 22 26 96 142% 2% 2% 7% 2% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2% 3%

defg e pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

BT 3013 2500 272 148 92 415 459 252 225 261 279 196 109 30353% 52% 59% 57% 62% 58% 55% 50% 55% 55% 49% 42% 47% 49%

a a a gjklm klm k kl klm k k

Virgin Media (including NTL and Telewest) 1045 915 82 29 19 108 122 95 71 110 123 85 60 14218% 19% 18% 11% 12% 15% 14% 19% 18% 23% 22% 18% 25% 23%

cd cd f efhk ef efghk efhk

Talk Talk/Carphone Warehouse 609 517 42 34 17 77 96 53 43 39 48 57 38 6611% 11% 9% 13% 11% 11% 11% 11% 11% 8% 8% 12% 16% 11%

b ij efghijm

SkyTalk 448 374 34 27 13 51 77 38 23 46 45 33 10 518% 8% 7% 10% 8% 7% 9% 8% 6% 10% 8% 7% 4% 8%

ab l hl l l

Tiscali 87 80 3 2 2 9 17 9 9 * 13 11 - 102% 2% 1% 1% 1% 1% 2% 2% 2% *% 2% 2% -% 2%

b il il il il il il il

Post Office 74 65 5 3 2 5 15 10 11 2 6 9 4 41% 1% 1% 1% 1% 1% 2% 2% 3% *% 1% 2% 2% 1%

im eim eim im i

Kingston Communications 54 54 * - - - - - - * - 52 - 11% 1% *% -% -% -% -% -% -% *% -% 11% -% *%

bcd efghijlm

Tesco Telecom 15 13 1 1 * - 1 - 1 1 3 2 1 5*% *% *% 1% *% -% *% -% *% *% 1% *% *% 1%

eg

Homecall 10 8 2 1 - 1 2 2 - - 3 - - -*% *% *% *% -% *% *% *% -% -% 1% -% -% -%

Toucan 9 8 * - - 1 - 1 1 1 - * 1 2*% *% *% -% -% *% -% *% *% *% -% *% *% *%










Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

Swiftcall 4 3 * 1 - 1 - - - - 2 - - -*% *% *% *% -% *% -% -% -% -% *% -% -% -%

Other 210 181 13 11 4 25 35 33 19 5 22 13 6 224% 4% 3% 4% 3% 4% 4% 7% 5% 1% 4% 3% 3% 4%

i i eiklm i i i i

Don't know 111 99 7 4 1 16 17 7 3 8 22 9 6 112% 2% 1% 1% 1% 2% 2% 1% 1% 2% 4% 2% 3% 2%

d ghim hColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

Very satisfied 3165 1471 1695 340 1117 998 402 308 543 278 374 552 841 941 613 745 2952 20856% 54% 57% 48% 54% 56% 61% 64% 57% 58% 57% 51% 53% 55% 59% 58% 56% 47%

a c c cde cde k k k lm l q

Fairly satisfied 1921 929 991 258 713 598 213 138 307 153 223 405 562 594 341 418 1739 17634% 34% 33% 37% 35% 33% 32% 29% 32% 32% 34% 38% 35% 34% 33% 32% 33% 40%

fg g g hi p

Neither 274 143 131 46 111 85 17 15 41 20 33 52 85 83 46 60 253 205% 5% 4% 7% 5% 5% 3% 3% 4% 4% 5% 5% 5% 5% 4% 5% 5% 4%

efg fg f

Fairly dissatisfied 149 74 75 12 58 51 15 13 21 17 15 32 50 50 20 29 128 213% 3% 3% 2% 3% 3% 2% 3% 2% 3% 2% 3% 3% 3% 2% 2% 2% 5%

n p

Very dissatisfied 92 47 45 7 25 45 9 5 23 11 8 18 25 33 14 19 84 72% 2% 2% 1% 1% 3% 1% 1% 2% 2% 1% 2% 2% 2% 1% 1% 2% 2%

cdfg j

Don't know 88 46 42 40 31 11 5 1 13 3 2 14 30 21 12 24 76 122% 2% 1% 6% 2% 1% 1% *% 1% 1% *% 1% 2% 1% 1% 2% 1% 3%

defg eg j jColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QC6A (QC13A). SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE)





Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

Very satisfied 3165 2660 293 147 65 320 425 266 217 342 328 243 148 37156% 55% 64% 56% 43% 45% 51% 53% 53% 72% 58% 52% 63% 60%

d acd d e e efghjklm efk e efghk efghk

Fairly satisfied 1921 1636 125 90 69 315 310 176 148 99 177 171 60 18034% 34% 27% 35% 46% 44% 37% 35% 36% 21% 31% 37% 25% 29%

b b abc fghijklm ijlm ilm ilm i ilm i

Neither 274 243 14 10 7 38 47 31 24 13 30 22 10 295% 5% 3% 4% 4% 5% 6% 6% 6% 3% 5% 5% 4% 5%

b i i i i i

Fairly dissatisfied 149 129 10 5 4 18 17 15 12 9 15 20 5 193% 3% 2% 2% 3% 3% 2% 3% 3% 2% 3% 4% 2% 3%

fi

Very dissatisfied 92 74 9 5 4 7 22 10 4 3 8 5 5 112% 2% 2% 2% 3% 1% 3% 2% 1% 1% 1% 1% 2% 2%

a eik i

Don't know 88 75 9 3 1 12 20 3 1 9 7 6 8 92% 2% 2% 1% 1% 2% 2% 1% *% 2% 1% 1% 3% 1%

h gh h ghjkmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC6B (QC13B).SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Overall value for money from your service. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

Very satisfied 2613 1207 1406 263 925 823 337 266 449 232 312 448 682 779 506 627 2449 15946% 45% 47% 37% 45% 46% 51% 55% 47% 48% 48% 42% 43% 45% 48% 48% 47% 36%

a c c cde cde k k k l lm q


cg c c hi p

Neither 440 242 198 59 174 134 43 30 54 38 52 92 152 134 78 75 403 368% 9% 7% 8% 8% 8% 7% 6% 6% 8% 8% 9% 10% 8% 7% 6% 8% 8%

b g h h mno o


c c c c


cdfg j

Don't know 315 167 147 163 82 48 15 7 43 11 16 34 88 89 56 80 281 346% 6% 5% 23% 4% 3% 2% 1% 5% 2% 2% 3% 6% 5% 5% 6% 5% 8%

b defg efg g ij pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QC6B (QC13B).SHOWCARD Thinking about your home phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Overall value for money from your service. (SINGLE CODE)





Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

Very satisfied 2613 2201 245 120 48 233 357 198 183 328 290 176 122 31146% 46% 53% 46% 32% 33% 42% 40% 45% 69% 51% 38% 52% 50%

d acd d e e ek efghjklm efgk efgk efgk


b b abc fghijklm il fijlm fijlm i ijlm i i

Neither 440 376 33 16 15 66 80 45 27 22 52 34 15 368% 8% 7% 6% 10% 9% 10% 9% 7% 5% 9% 7% 7% 6%

bc im im im im


b abc i i i i


ab ei ei ei ehi ei ei

Don't know 315 270 28 12 5 38 66 21 16 17 20 38 13 416% 6% 6% 5% 3% 5% 8% 4% 4% 4% 4% 8% 5% 7%

d d ghij eghij ijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC7 (QC14A). Apart from when you have moved house, have you or your household ever changed the company that provides any of your home landline phone services? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 443

Yes in the last 12 months 548 264 284 60 254 166 44 24 79 54 76 120 144 188 93 121 506 3910% 10% 10% 8% 12% 9% 7% 5% 8% 11% 12% 11% 9% 11% 9% 9% 10% 9%

g cefg fg h h h ln

Yes longer than 12 months ago 1804 842 962 155 684 619 237 107 261 157 253 401 475 565 376 378 1680 11832% 31% 32% 22% 33% 35% 36% 22% 28% 33% 39% 37% 30% 33% 36% 29% 32% 27%

cg cg cg h hi hi lo lo q

No never changed supplier 3206 1538 1668 402 1095 986 375 348 594 267 320 537 938 928 553 765 2927 27356% 57% 56% 57% 53% 55% 57% 72% 63% 55% 49% 50% 59% 54% 53% 59% 56% 62%

cdef ijk jk mn mn p

Don't know 132 66 66 88 21 18 4 1 14 4 5 15 35 41 25 30 120 122% 2% 2% 12% 1% 1% 1% *% 1% 1% 1% 1% 2% 2% 2% 2% 2% 3%

defg g gColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QC7 (QC14A). Apart from when you have moved house, have you or your household ever changed the company that provides any of your home landline phone services? (SINGLE CODE)





Total 5689 4818 461 261 150 710 841 500 407 474 566 467 234 617

Yes in the last 12 months 548 480 29 24 15 52 105 62 39 27 67 43 24 6110% 10% 6% 9% 10% 7% 12% 12% 10% 6% 12% 9% 10% 10%

b b b ei ei i ei i i i

Yes longer than 12 months ago 1804 1545 133 81 43 220 241 178 151 129 149 167 104 20632% 32% 29% 31% 29% 31% 29% 36% 37% 27% 26% 36% 44% 33%

b fij fij fij efghijkm ij

No never changed supplier 3206 2682 286 148 91 429 473 251 210 305 338 243 97 33556% 56% 62% 57% 61% 60% 56% 50% 52% 64% 60% 52% 41% 54%

ac a ghklm gl l l fghklm ghkl l l

Don't know 132 111 13 7 1 10 22 10 7 13 11 14 9 152% 2% 3% 3% 1% 1% 3% 2% 2% 3% 2% 3% 4% 2%

d d d eColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QC8 (QC14B). What is the main reason you changed supplier for your home landline service? (MULTICODE) UNPROMPTED

Base : Those changed home landline supplier in the last 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c d e ~f ~g h ~i ~j k l m n o p ~q


Total 548 264 284 60 254 166 44 24 79 54 76 120 144 188 93 121 506 39

Call charges generally too expensive 201 90 111 ** 91 65 ** ** 31 ** ** 36 52 66 30 52 184 **37% 34% 39% ** 36% 39% ** ** 39% ** ** 30% 36% 35% 33% 43% 36% **

Wanted to purchase a bundle of services (e.g.landline, broadband and TV) 132 65 67 ** 62 37 ** ** 15 ** ** 29 32 43 28 28 127 **

24% 24% 24% ** 24% 23% ** ** 19% ** ** 24% 22% 23% 30% 23% 25% **

Got a cheaper package elsewhere/ better deal/competitive prices 67 26 40 ** 30 22 ** ** 15 ** ** 14 20 27 9 10 63 **

12% 10% 14% ** 12% 13% ** ** 19% ** ** 12% 14% 15% 10% 8% 12% **

Line rental too expensive 59 28 31 ** 26 20 ** ** 7 ** ** 16 15 26 7 12 49 **11% 11% 11% ** 10% 12% ** ** 9% ** ** 14% 10% 14% 7% 10% 10% **

Local call charges too expensive 42 17 25 ** 14 15 ** ** 4 ** ** 6 10 13 9 10 38 **8% 7% 9% ** 5% 9% ** ** 5% ** ** 5% 7% 7% 9% 8% 7% **

Poor service / negative mention of previouscompany - general mention 29 20 9 ** 13 12 ** ** 2 ** ** 15 6 15 5 3 27 **

5% 7% 3% ** 5% 7% ** ** 3% ** ** 13% 4% 8% 5% 3% 5% **b h o

National call charges too expensive 26 9 17 ** 10 10 ** ** 2 ** ** 6 8 8 5 5 22 **5% 3% 6% ** 4% 6% ** ** 2% ** ** 5% 5% 4% 6% 4% 4% **

Poor operator service when call CustomerServices 25 15 9 ** 12 3 ** ** 5 ** ** 8 10 5 2 8 24 **

5% 6% 3% ** 5% 2% ** ** 6% ** ** 7% 7% 2% 2% 7% 5% **m m

Poor line quality/ interference/ crossed line 21 13 9 ** 10 7 ** ** - ** ** 5 9 8 4 - 21 **4% 5% 3% ** 4% 4% ** ** -% ** ** 4% 6% 4% 4% -% 4% **

h o o oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 548 264 284 60 254 166 44 24 79 54 76 120 144 188 93 121 506 39

For faster broadband/ better internetconnection 15 6 8 ** 8 4 ** ** * ** ** 3 6 5 2 3 15 **

3% 2% 3% ** 3% 2% ** ** 1% ** ** 2% 4% 2% 2% 2% 3% **

Incorrect billing/ errors on the bill 14 7 7 ** 11 2 ** ** 2 ** ** 4 4 8 1 1 13 **3% 3% 2% ** 4% 1% ** ** 2% ** ** 3% 3% 4% 1% 1% 3% **

o

Overseas call charges too expensive 14 4 10 ** 8 2 ** ** 1 ** ** 2 2 6 3 3 8 **3% 2% 3% ** 3% 1% ** ** 2% ** ** 1% 2% 3% 3% 2% 1% **

Slow to repair faults 12 7 5 ** 3 3 ** ** 1 ** ** 4 2 5 2 3 12 **2% 3% 2% ** 1% 2% ** ** 2% ** ** 3% 1% 3% 3% 2% 2% **

Calls to Customer Services too expensive 5 3 2 ** 1 3 ** ** 1 ** ** - - 2 1 2 4 **1% 1% 1% ** *% 2% ** ** 2% ** ** -% -% 1% 1% 2% 1% **

Convenience of having everything under onebill 5 2 3 ** 3 1 ** ** - ** ** 2 * 3 1 * 5 **

1% 1% 1% ** 1% 1% ** ** -% ** ** 1% *% 1% 1% *% 1% **

Don't fix faults first time 5 3 1 ** 3 1 ** ** 1 ** ** 1 2 1 1 - 4 **1% 1% *% ** 1% *% ** ** 1% ** ** 1% 1% 1% 1% -% 1% **

To get the internet / to get Broadband 4 1 3 ** 4 1 ** ** - ** ** 2 - 3 - 1 4 **1% 1% 1% ** 1% *% ** ** -% ** ** 1% -% 2% -% 1% 1% **

Bills aren't sent when they should be 4 2 2 ** 2 2 ** ** - ** ** 2 1 1 2 * 4 **1% 1% 1% ** 1% 1% ** ** -% ** ** 2% *% 1% 2% *% 1% **

Company taken over 4 3 1 ** 1 1 ** ** 2 ** ** 1 1 1 - 1 4 **1% 1% *% ** 1% 1% ** ** 2% ** ** 1% 1% *% -% 1% 1% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 548 264 284 60 254 166 44 24 79 54 76 120 144 188 93 121 506 39

Part of a package which I didn't want 4 1 3 ** 2 - ** ** - ** ** 2 3 * 1 - 4 **1% *% 1% ** 1% -% ** ** -% ** ** 2% 2% *% 1% -% 1% **

Faulty line/ line stopped working/ dead line 4 2 1 ** - 2 ** ** * ** ** * - - 3 * 4 **1% 1% 1% ** -% 1% ** ** 1% ** ** *% -% -% 4% *% 1% **

d lmo

Charge for itemised billing 4 1 3 ** 2 1 ** ** * ** ** 1 1 - 1 1 4 **1% *% 1% ** 1% 1% ** ** 1% ** ** 1% 1% -% 1% 1% 1% **

Received sales/ marketing call 4 1 3 ** - 1 ** ** 1 ** ** * - 3 1 - 4 **1% *% 1% ** -% 1% ** ** 1% ** ** *% -% 1% 1% -% 1% **

Recommended by friend/family member 3 1 2 ** - 1 ** ** - ** ** - - 2 - 1 2 **1% *% 1% ** -% 1% ** ** -% ** ** -% -% 1% -% 1% *% **

Additional services (e.g. Caller Display) tooexpensive 3 1 2 ** 1 2 ** ** * ** ** - 1 - - 1 3 **

1% *% 1% ** *% 1% ** ** 1% ** ** -% 1% -% -% 1% 1% **

Charge more for those who don't pay by DirectDebit 2 2 * ** 2 - ** ** * ** ** - - 1 1 1 2 **

*% 1% *% ** 1% -% ** ** 1% ** ** -% -% *% 1% 1% *% **

Charged for a late payment 1 1 - ** 1 - ** ** - ** ** - - - - 1 1 ***% *% -% ** *% -% ** ** -% ** ** -% -% -% -% 1% *% **

Charge to reconnect the service * * - ** * - ** ** - ** ** - - * - - * ***% *% -% ** *% -% ** ** -% ** ** -% -% *% -% -% *% **

Other 21 13 8 ** 7 10 ** ** 5 ** ** 6 8 6 3 4 19 **4% 5% 3% ** 3% 6% ** ** 6% ** ** 5% 6% 3% 4% 3% 4% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 548 264 284 60 254 166 44 24 79 54 76 120 144 188 93 121 506 39

Don't know/ can't remember 30 15 15 ** 16 7 ** ** 5 ** ** 3 6 6 7 10 25 **5% 6% 5% ** 6% 4% ** ** 6% ** ** 3% 4% 3% 7% 8% 5% **

mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a ~b ~c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m


Total 548 480 29 24 15 52 105 62 39 27 67 43 24 61

Call charges generally too expensive 201 170 ** ** ** ** ** ** ** ** ** ** ** **37% 35% ** ** ** ** ** ** ** ** ** ** ** **

Wanted to purchase a bundle of services (e.g. landline,broadband and TV) 132 112 ** ** ** ** ** ** ** ** ** ** ** **

24% 23% ** ** ** ** ** ** ** ** ** ** ** **

Got a cheaper package elsewhere/ better deal/competitive prices 67 60 ** ** ** ** ** ** ** ** ** ** ** **

12% 13% ** ** ** ** ** ** ** ** ** ** ** **

Line rental too expensive 59 53 ** ** ** ** ** ** ** ** ** ** ** **11% 11% ** ** ** ** ** ** ** ** ** ** ** **

Local call charges too expensive 42 35 ** ** ** ** ** ** ** ** ** ** ** **8% 7% ** ** ** ** ** ** ** ** ** ** ** **

Poor service / negative mention of previous company -general mention 29 27 ** ** ** ** ** ** ** ** ** ** ** **

5% 6% ** ** ** ** ** ** ** ** ** ** ** **

National call charges too expensive 26 23 ** ** ** ** ** ** ** ** ** ** ** **5% 5% ** ** ** ** ** ** ** ** ** ** ** **

Poor operator service when call Customer Services 25 23 ** ** ** ** ** ** ** ** ** ** ** **5% 5% ** ** ** ** ** ** ** ** ** ** ** **

Poor line quality/ interference/ crossed line 21 21 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **










Total 548 480 29 24 15 52 105 62 39 27 67 43 24 61

For faster broadband/ better internet connection 15 13 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Incorrect billing/ errors on the bill 14 13 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Overseas call charges too expensive 14 13 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Slow to repair faults 12 12 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Calls to Customer Services too expensive 5 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Convenience of having everything under one bill 5 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Don't fix faults first time 5 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

To get the internet / to get Broadband 4 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Bills aren't sent when they should be 4 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Company taken over 4 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Part of a package which I didn't want 4 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **










Total 548 480 29 24 15 52 105 62 39 27 67 43 24 61

Faulty line/ line stopped working/ dead line 4 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Charge for itemised billing 4 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Received sales/ marketing call 4 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Recommended by friend/family member 3 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Additional services (e.g. Caller Display) too expensive 3 2 ** ** ** ** ** ** ** ** ** ** ** **1% *% ** ** ** ** ** ** ** ** ** ** ** **

Charge more for those who don't pay by Direct Debit 2 2 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Charged for a late payment 1 - ** ** ** ** ** ** ** ** ** ** ** ***% -% ** ** ** ** ** ** ** ** ** ** ** **

Charge to reconnect the service * - ** ** ** ** ** ** ** ** ** ** ** ***% -% ** ** ** ** ** ** ** ** ** ** ** **

Other 21 17 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **

Don't know/ can't remember 30 28 ** ** ** ** ** ** ** ** ** ** ** **5% 6% ** ** ** ** ** ** ** ** ** ** ** **





QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

One (1.0) 1587 725 862 163 398 491 305 230 569 199 156 76 321 428 237 586 1490 9224% 23% 25% 16% 16% 25% 44% 46% 41% 34% 20% 7% 19% 22% 19% 33% 24% 17%

a cd cde cde ijk jk k ln lmn q

Two (2.0) 2375 1160 1215 269 1129 695 228 54 361 210 333 483 664 741 435 524 2191 17536% 36% 35% 27% 45% 35% 33% 11% 26% 36% 44% 43% 40% 38% 36% 29% 36% 33%

g cefg cg cg h hi hi no o o

Three (3.0) 1128 528 600 216 530 353 26 4 120 64 127 295 303 357 251 210 1011 11817% 16% 17% 22% 21% 18% 4% 1% 9% 11% 17% 26% 18% 18% 21% 12% 16% 22%

efg efg fg g hi hij o o o p

Four or more (4.0) 1090 569 520 331 418 326 13 2 107 60 131 256 332 329 207 217 959 13016% 18% 15% 33% 17% 17% 2% *% 8% 10% 17% 23% 20% 17% 17% 12% 16% 24%

b defg fg fg g h hi hij mno o o p

None (0.0) 496 218 278 13 38 105 129 211 213 45 15 6 57 100 93 244 474 217% 7% 8% 1% 1% 5% 18% 42% 16% 8% 2% 1% 3% 5% 8% 14% 8% 4%

a cd cde cdef ijk jk k l lm lmn q

Don't know 6 5 2 3 1 1 - * 3 2 - - - 1 1 4 6 **% *% *% *% *% *% -% *% *% *% -% -% -% *% *% *% *% *%

de k l

Mean mobiles in household 2.1 2.2 2.1 2.7 2.4 2.2 1.3 .7 1.5 1.8 2.3 2.6 2.3 2.2 2.2 1.8 2.1 2.5b defg efg fg g h hi hij mno o o p

Standard deviation 1.16 1.16 1.16 1.14 .98 1.13 .87 .71 1.10 1.07 1.03 .93 1.10 1.11 1.16 1.19 1.16 1.15Standard error .01 .02 .02 .03 .02 .02 .03 .03 .02 .04 .03 .03 .02 .02 .03 .02 .01 .05Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

One (1.0) 1587 1300 153 96 38 167 211 143 102 161 142 131 68 17524% 23% 26% 29% 21% 20% 23% 26% 21% 28% 23% 24% 24% 23%

ad ad e efhjkm

Two (2.0) 2375 1990 208 114 63 286 334 195 194 173 235 204 90 27936% 36% 36% 34% 34% 34% 37% 35% 40% 30% 38% 37% 31% 37%

i eil il i il

Three (3.0) 1128 962 87 45 35 162 158 102 74 86 113 99 55 11317% 17% 15% 14% 19% 19% 17% 18% 15% 15% 18% 18% 19% 15%

bc bc im

Four or more (4.0) 1090 937 70 47 36 186 152 88 78 74 104 87 43 12316% 17% 12% 14% 20% 22% 17% 16% 16% 13% 17% 16% 15% 16%

bc abc fghijklm

None (0.0) 496 392 64 28 12 47 58 30 31 76 24 34 30 617% 7% 11% 9% 7% 6% 6% 5% 7% 13% 4% 6% 10% 8%

acd efghjkm efghjk ej

Don't know 6 6 * - - - 2 - - 1 - 1 1 1*% *% *% -% -% -% *% -% -% *% -% *% *% *%

Mean mobiles in household 2.1 2.1 1.9 2.0 2.2 2.3 2.1 2.1 2.1 1.9 2.2 2.1 2.0 2.1bc abc fghiklm i i i ilm i i i

Standard deviation 1.16 1.16 1.15 1.16 1.18 1.18 1.14 1.13 1.12 1.21 1.10 1.13 1.20 1.17Standard error .01 .02 .03 .04 .04 .04 .04 .05 .05 .05 .05 .04 .06 .04Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD2. Do you personally use a mobile phone? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

No (0.0) 222 121 101 13 35 74 53 47 47 26 19 21 48 58 52 61 205 173% 4% 3% 1% 1% 4% 8% 9% 3% 4% 3% 2% 3% 3% 4% 3% 3% 3%

b cd cde cde k jk lm

1 (1.0) 5562 2623 2940 908 2247 1672 497 238 1063 489 674 972 1423 1682 1013 1408 5097 45283% 82% 85% 91% 89% 85% 71% 48% 77% 84% 89% 87% 85% 86% 83% 79% 83% 84%

a efg efg fg g h hi h o no o

2 (2.0) 363 216 147 52 184 104 20 4 42 18 51 107 139 105 56 64 319 435% 7% 4% 5% 7% 5% 3% 1% 3% 3% 7% 10% 8% 5% 5% 4% 5% 8%

b fg cefg fg g hi hij mno o p

3 (3.0) 28 18 10 7 9 11 1 - 8 1 2 9 9 7 7 5 27 1*% 1% *% 1% *% 1% *% -% 1% *% *% 1% 1% *% 1% *% *% *%

b fg g i

4 or more (4.0) 10 8 2 3 2 5 - - 1 * * 1 1 3 3 2 8 1*% *% *% *% *% *% -% -% *% *% *% *% *% *% *% *% *% *%

b

No mobiles in household (0.0) 496 218 278 13 38 105 129 211 213 45 15 6 57 100 93 244 474 217% 7% 8% 1% 1% 5% 18% 42% 16% 8% 2% 1% 3% 5% 8% 14% 8% 4%


Mean mobiles used 1.0 1.0 .9 1.0 1.1 1.0 .8 .5 .9 .9 1.0 1.1 1.0 1.0 .9 .9 1.0 1.0b efg efg fg g h hi hij mno no o p

Standard deviation .44 .47 .41 .36 .35 .43 .49 .52 .48 .39 .36 .39 .42 .40 .46 .46 .44 .43Standard error * .01 .01 .01 .01 .01 .01 .02 .01 .01 .01 .01 .01 .01 .01 .01 * .02Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD2. Do you personally use a mobile phone? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

No (0.0) 222 178 25 10 10 18 30 33 5 12 23 17 8 313% 3% 4% 3% 6% 2% 3% 6% 1% 2% 4% 3% 3% 4%

a ac h efhikl h h ehi

1 (1.0) 5562 4673 475 260 155 725 769 454 411 461 529 485 231 60783% 84% 82% 79% 84% 85% 84% 81% 86% 81% 86% 87% 81% 81%

c c ilm ilm ilm gilm

2 (2.0) 363 317 17 24 6 56 52 39 31 20 36 17 17 505% 6% 3% 7% 3% 7% 6% 7% 6% 3% 6% 3% 6% 7%

bd bd ik ik ik ik ik k ik

3 (3.0) 28 20 2 6 1 1 6 1 - 2 6 1 1 3*% *% *% 2% 1% *% 1% *% -% *% 1% *% *% *%

abd eh

4 or more (4.0) 10 6 * 3 * 1 1 1 1 * - - 1 -*% *% *% 1% *% *% *% *% *% *% -% -% *% -%

abd

No mobiles in household (0.0) 496 392 64 28 12 47 58 30 31 76 24 34 30 617% 7% 11% 9% 7% 6% 6% 5% 7% 13% 4% 6% 10% 8%

acd efghjkm efghjk ej

Mean mobiles used 1.0 1.0 .9 1.0 .9 1.0 1.0 1.0 1.0 .9 1.0 .9 .9 1.0bd abd b iklm i i ikl iklm i i

Standard deviation .44 .43 .43 .58 .43 .40 .44 .45 .41 .44 .42 .36 .47 .45Standard error * .01 .01 .02 .02 .01 .02 .02 .02 .02 .02 .01 .02 .02Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD3. Approximately how much do you spend each MONTH on your main mobile phone network? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Up to £10 2164 947 1217 177 573 817 386 210 463 219 253 292 531 618 390 609 2039 11836% 33% 39% 18% 23% 46% 75% 87% 42% 43% 35% 27% 34% 34% 36% 41% 37% 24%

a c cd cde cdef jk jk k lmn q

£11-£20 1531 684 847 314 655 458 86 18 335 142 188 223 338 462 271 445 1398 13126% 24% 27% 32% 27% 26% 17% 7% 30% 28% 26% 21% 22% 26% 25% 30% 26% 26%

a defg fg fg g jk k k l l lmn

£21-£30 1070 530 541 242 560 247 19 2 158 79 139 251 296 347 208 215 940 12818% 18% 17% 25% 23% 14% 4% 1% 14% 16% 19% 23% 19% 19% 19% 15% 17% 26%

efg efg fg g h hij o o o p

£31-£50 831 478 353 187 483 147 11 3 114 51 111 222 259 264 156 147 740 8814% 17% 11% 19% 20% 8% 2% 1% 10% 10% 15% 20% 16% 15% 14% 10% 14% 18%

b efg efg fg hi hij o o o p

£51-£100 128 71 57 26 66 32 3 - 26 10 19 33 35 36 28 30 113 152% 2% 2% 3% 3% 2% 1% -% 2% 2% 3% 3% 2% 2% 3% 2% 2% 3%

fg efg fg

£101-£200 16 13 4 5 5 7 - - * - 1 9 7 4 2 4 16 -*% *% *% 1% *% *% -% -% *% -% *% 1% *% *% *% *% *% -%

b f hij

More than £200 8 7 1 2 6 1 - - - - - * 6 * * 2 6 2*% *% *% *% *% *% -% -% -% -% -% *% *% *% *% *% *% *%

b mn

Don't know - pay as part of package 45 24 22 4 20 17 4 1 5 2 7 10 15 20 4 6 42 31% 1% 1% *% 1% 1% 1% *% *% *% 1% 1% 1% 1% *% *% 1% 1%

no no

Don't know 171 113 57 12 74 67 9 9 13 5 10 48 85 45 19 21 157 133% 4% 2% 1% 3% 4% 2% 4% 1% 1% 1% 4% 5% 3% 2% 1% 3% 3%

b cf cf cf hij mno oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD3. Approximately how much do you spend each MONTH on your main mobile phone network? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Up to £10 2164 1835 172 104 53 205 322 225 164 164 213 201 80 26036% 37% 35% 36% 33% 26% 39% 45% 37% 34% 37% 40% 32% 39%

el efhijlm e e e eil e eil

£11-£20 1531 1246 144 84 57 197 180 107 120 143 149 129 59 16326% 25% 29% 29% 35% 25% 22% 22% 27% 30% 26% 26% 24% 25%

a a abc fglm

£21-£30 1070 896 98 52 25 168 141 83 78 83 97 82 51 11318% 18% 20% 18% 15% 21% 17% 17% 18% 17% 17% 16% 21% 17%

d fkm

£31-£50 831 725 58 30 18 160 121 54 59 63 66 70 39 9314% 14% 12% 10% 11% 20% 15% 11% 13% 13% 12% 14% 16% 14%

bcd fghijkm g

£51-£100 128 109 5 9 5 23 20 8 7 14 15 8 6 92% 2% 1% 3% 3% 3% 2% 2% 2% 3% 3% 2% 3% 1%

b b b m

£101-£200 16 15 * 1 1 3 8 1 1 1 - - - 1*% *% *% *% *% *% 1% *% *% *% -% -% -% *%

jkm

More than £200 8 7 - 1 - 1 - - 1 - 2 - 1 2*% *% -% *% -% *% -% -% *% -% *% -% *% *%

Don't know - pay as part of package 45 38 2 4 1 3 9 - 2 9 4 3 5 41% 1% *% 1% *% *% 1% -% 1% 2% 1% 1% 2% 1%

abd g egkm egkm

Don't know 171 144 16 8 3 24 28 17 10 6 26 11 7 163% 3% 3% 3% 2% 3% 3% 3% 2% 1% 5% 2% 3% 2%

i i i ikmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD4 (QD10). Which mobile network do you use most often? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

O2 (formerly BTCellnet) 1603 778 824 308 722 407 114 51 307 148 181 315 420 457 306 408 1489 11127% 27% 27% 32% 30% 23% 22% 21% 28% 29% 25% 29% 27% 25% 28% 28% 27% 22%

efg efg j m q

Orange 1358 638 721 222 535 402 134 65 237 106 158 255 351 431 258 314 1272 8123% 22% 23% 23% 22% 22% 26% 27% 21% 21% 22% 23% 22% 24% 24% 21% 23% 16%

de d o q

Vodafone 1266 628 638 192 505 404 117 47 217 97 165 262 376 366 222 297 1192 7021% 22% 21% 20% 21% 23% 23% 20% 20% 19% 23% 24% 24% 20% 21% 20% 22% 14%

hi mno q

TMobile (formerly One2One) 788 376 412 140 313 251 61 24 171 67 82 112 194 246 125 219 666 12213% 13% 13% 14% 13% 14% 12% 10% 15% 13% 11% 10% 12% 14% 12% 15% 12% 24%

g g jk k ln p

3 336 164 173 56 184 82 12 2 65 31 62 62 81 110 55 87 261 746% 6% 6% 6% 8% 5% 2% 1% 6% 6% 9% 6% 5% 6% 5% 6% 5% 15%

fg cefg fg hk p

Virgin Media/ Any Virgin 307 131 176 27 105 124 36 16 55 29 44 49 70 108 50 75 285 225% 5% 6% 3% 4% 7% 7% 6% 5% 6% 6% 5% 4% 6% 5% 5% 5% 4%

a c cd cd c l

Tesco 170 75 95 13 48 71 22 16 37 18 25 18 43 51 30 45 164 53% 3% 3% 1% 2% 4% 4% 7% 3% 4% 3% 2% 3% 3% 3% 3% 3% 1%

cd cd cde k k k q

Carphone Warehouse 26 18 8 3 7 12 1 3 5 1 2 3 8 4 7 6 23 3*% 1% *% *% *% 1% *% 1% *% *% *% *% 1% *% 1% *% *% 1%

b d d m

Other 51 30 21 5 12 26 7 2 8 6 6 9 12 17 10 12 44 71% 1% 1% *% *% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

cd cd

Don't know 58 28 30 3 12 14 13 17 12 6 1 3 17 9 16 16 55 31% 1% 1% *% *% 1% 2% 7% 1% 1% *% *% 1% *% 1% 1% 1% 1%

cde cdef jk jk m m mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD4 (QD10). Which mobile network do you use most often? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

O2 (formerly BTCellnet) 1603 1310 141 44 109 193 230 115 97 117 143 158 51 20727% 26% 29% 15% 67% 25% 28% 23% 22% 24% 25% 31% 20% 31%

c c abc hl eghijl eghijl

Orange 1358 1128 103 111 17 134 156 159 113 158 91 95 69 15223% 22% 21% 38% 10% 17% 19% 32% 26% 33% 16% 19% 28% 23%

d d abd efhjkm efjk efhjkm efjk ej

Vodafone 1266 1077 115 56 18 149 206 114 98 71 130 110 64 13621% 21% 23% 19% 11% 19% 25% 23% 22% 15% 23% 22% 26% 21%

d cd d i ei i i i i ei i

TMobile (formerly One2One) 788 682 64 39 4 189 84 35 61 59 93 58 30 7413% 14% 13% 13% 2% 24% 10% 7% 14% 12% 16% 11% 12% 11%

d d d fghijklm g g fgkm g g g

3 336 292 23 12 9 63 43 22 21 29 32 38 11 316% 6% 5% 4% 6% 8% 5% 4% 5% 6% 6% 8% 5% 5%

c fghlm gm

Virgin Media/ Any Virgin 307 276 20 10 1 31 49 32 31 28 32 24 14 355% 6% 4% 3% 1% 4% 6% 6% 7% 6% 6% 5% 6% 5%

bcd d d e

Tesco 170 137 17 13 3 8 37 15 15 10 32 5 5 93% 3% 4% 4% 2% 1% 4% 3% 3% 2% 6% 1% 2% 1%

d ad eiklm ek ekm egiklm

Carphone Warehouse 26 20 4 2 - 3 8 1 1 4 1 - 1 2*% *% 1% 1% -% *% 1% *% *% 1% *% -% *% *%

d k k

Other 51 46 2 2 1 6 8 1 5 4 4 10 1 81% 1% *% 1% 1% 1% 1% *% 1% 1% 1% 2% *% 1%

gl

Don't know 58 48 5 4 1 7 7 2 2 2 12 6 4 61% 1% 1% 1% 1% 1% 1% *% *% *% 2% 1% 2% 1%

ghiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD5 (QD24B). Do you personally use a 3G mobile handset (EXPLAIN THIRD GENERATION)? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Yes 1728 1003 726 368 942 377 35 6 236 114 224 420 557 586 265 306 1507 22029% 35% 23% 38% 39% 21% 7% 3% 21% 22% 31% 39% 35% 33% 25% 21% 28% 44%

b efg efg fg g hi hij no no o p

No 4019 1783 2236 580 1431 1339 450 218 834 371 478 646 957 1148 771 1121 3738 26867% 62% 72% 60% 59% 75% 87% 90% 75% 73% 66% 59% 61% 64% 71% 76% 69% 54%

a cd cde cde jk jk k l lm lmn q

Don't know 217 79 137 21 68 76 33 18 44 23 24 22 58 63 43 52 206 104% 3% 4% 2% 3% 4% 6% 8% 4% 5% 3% 2% 4% 4% 4% 4% 4% 2%

a cd cde cde k k qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD5 (QD24B). Do you personally use a 3G mobile handset (EXPLAIN THIRD GENERATION)? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Yes 1728 1454 149 92 33 269 231 136 109 125 153 165 88 17729% 29% 30% 32% 20% 34% 28% 27% 25% 26% 27% 33% 35% 27%

d d d fghijm hijm fghijm

No 4019 3389 326 183 121 497 569 352 318 343 388 312 157 45367% 68% 66% 63% 75% 63% 69% 71% 72% 71% 68% 62% 63% 69%

c abc ek ekl ekl ekl k ek

Don't know 217 174 19 16 8 17 27 8 16 16 30 26 4 304% 3% 4% 6% 5% 2% 3% 2% 4% 3% 5% 5% 2% 5%

a egl egl eglColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD6 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Prepay/ Pay as you go 3209 1456 1753 483 984 1078 434 229 793 333 369 351 658 890 580 1056 2989 21154% 51% 57% 50% 40% 60% 84% 94% 71% 66% 51% 32% 42% 50% 54% 71% 55% 42%

a d cd cde cdef ijk jk k l lm lmn q

Postpay/ monthly contract 2705 1381 1324 483 1433 695 81 13 316 173 355 716 890 891 492 420 2416 28345% 48% 43% 50% 59% 39% 16% 5% 28% 34% 49% 66% 57% 50% 46% 28% 44% 57%

b efg cefg fg g h hi hij mno no o p

Other 34 22 12 2 19 12 1 - * 1 3 19 20 11 3 * 30 31% 1% *% *% 1% 1% *% -% *% *% *% 2% 1% 1% *% *% 1% 1%

b c h hij mno o

Don't know 17 7 10 1 6 7 2 1 3 1 - 3 4 6 4 3 17 -*% *% *% *% *% *% *% *% *% *% -% *% *% *% *% *% *% -%





QD6 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Prepay/ Pay as you go 3209 2630 307 168 104 318 436 275 233 272 302 289 114 39254% 52% 62% 58% 64% 41% 53% 56% 53% 56% 53% 57% 46% 59%

ac a ac el el e el el el efhjl

Postpay/ monthly contract 2705 2343 184 120 57 465 381 217 207 210 260 211 131 26145% 47% 37% 41% 35% 59% 46% 44% 47% 43% 45% 42% 53% 40%

bcd d fghijklm m m m fgijkm

Other 34 30 2 2 * - 8 4 1 - 7 4 1 41% 1% *% 1% *% -% 1% 1% *% -% 1% 1% 1% 1%

ei ei ei ei ei

Don't know 17 13 1 1 1 1 2 - 2 1 3 - 3 2*% *% *% *% 1% *% *% -% *% *% *% -% 1% *%

egkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD7 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)

Base : Those who use a postpay/ contract mobile phone


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 2705 1381 1324 483 1433 695 81 13 316 173 355 716 890 891 492 420 2416 283

Handset and contract 2327 1199 1129 420 1262 582 56 ** 265 149 311 632 762 784 419 353 2070 25386% 87% 85% 87% 88% 84% 68% ** 84% 86% 88% 88% 86% 88% 85% 84% 86% 89%

f ef f h o

SIM card only 261 123 138 50 111 80 18 ** 44 21 37 61 77 86 53 44 240 2010% 9% 10% 10% 8% 12% 22% ** 14% 12% 10% 9% 9% 10% 11% 10% 10% 7%

d cde k

Don't know 116 59 57 14 59 33 7 ** 7 4 7 23 51 21 20 23 106 114% 4% 4% 3% 4% 5% 9% ** 2% 2% 2% 3% 6% 2% 4% 6% 4% 4%

cde m m mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD7 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE)

Base : Those who use a postpay/ contract mobile phone




Total 2705 2343 184 120 57 465 381 217 207 210 260 211 131 261

Handset and contract 2327 2021 166 95 46 418 333 183 171 185 212 186 118 21486% 86% 90% 79% 82% 90% 87% 85% 83% 88% 82% 88% 89% 82%

c acd hjm jm jm

SIM card only 261 224 12 19 7 27 32 30 28 10 27 23 13 3410% 10% 6% 16% 12% 6% 8% 14% 14% 5% 10% 11% 10% 13%

b ab b ei ei ei ei ei

Don't know 116 99 7 7 3 19 17 3 8 15 21 2 1 134% 4% 4% 6% 6% 4% 4% 1% 4% 7% 8% 1% 1% 5%

kl kl k gkl egkl gklColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD8A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Every day 3479 1563 1916 838 1775 780 70 15 609 267 431 722 919 1121 616 809 3184 29158% 55% 62% 86% 73% 44% 14% 6% 55% 53% 59% 66% 58% 62% 57% 55% 58% 58%

a defg efg fg g hi hij o lno

Several times a week 986 474 511 82 412 374 97 20 172 85 125 190 262 288 171 258 894 8817% 17% 17% 8% 17% 21% 19% 8% 15% 17% 17% 17% 17% 16% 16% 17% 16% 18%

cg cdg cg

At least once a week 435 236 198 25 123 209 55 23 72 44 60 75 120 115 85 114 374 577% 8% 6% 3% 5% 12% 11% 10% 7% 9% 8% 7% 8% 6% 8% 8% 7% 12%

b c cd cd cd p

At least once a month 264 152 112 9 59 113 53 30 60 31 37 32 68 77 52 64 245 204% 5% 4% 1% 2% 6% 10% 13% 5% 6% 5% 3% 4% 4% 5% 4% 4% 4%

b c cd cde cde k k k

A few times a year 148 81 67 3 24 74 33 14 25 17 21 21 48 43 25 30 135 102% 3% 2% *% 1% 4% 6% 6% 2% 3% 3% 2% 3% 2% 2% 2% 2% 2%

c cd cde cd o

Less than once a year 36 15 20 - 3 18 10 3 8 3 3 4 7 13 2 13 35 11% 1% 1% -% *% 1% 2% 1% 1% 1% *% *% *% 1% *% 1% 1% *%

cd cde cd n n

Never 605 337 268 11 40 222 199 134 165 60 48 44 143 140 125 187 574 3010% 12% 9% 1% 2% 12% 38% 55% 15% 12% 7% 4% 9% 8% 12% 13% 11% 6%

b cd cde cdef ijk jk k lm lm q

Don't know 12 6 6 1 5 3 1 1 2 * 1 1 4 1 3 4 11 1*% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *%





QD8A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Every day 3479 2907 299 167 105 486 465 272 249 269 335 299 145 38758% 58% 61% 57% 65% 62% 56% 55% 56% 56% 59% 59% 58% 59%

ac fgi

Several times a week 986 845 71 51 19 160 130 71 91 96 86 68 43 10017% 17% 14% 17% 12% 20% 16% 14% 21% 20% 15% 13% 17% 15%

bd d fgjkm fgjkm gjkm

At least once a week 435 377 30 18 10 50 58 39 37 45 49 31 21 477% 8% 6% 6% 6% 6% 7% 8% 8% 9% 8% 6% 9% 7%

ek

At least once a month 264 226 21 13 5 26 46 33 18 29 18 20 8 284% 4% 4% 4% 3% 3% 6% 7% 4% 6% 3% 4% 3% 4%

e ejl ej

A few times a year 148 127 10 7 4 14 32 16 11 9 12 10 5 172% 3% 2% 2% 2% 2% 4% 3% 2% 2% 2% 2% 2% 3%

eik

Less than once a year 36 29 3 3 1 3 7 4 1 4 4 2 1 31% 1% 1% 1% *% *% 1% 1% *% 1% 1% *% 1% *%

Never 605 494 60 34 18 44 83 59 37 30 68 72 23 7810% 10% 12% 12% 11% 6% 10% 12% 8% 6% 12% 14% 9% 12%

a ei ei ei efhil e ei

Don't know 12 12 * - - 1 6 1 - - - 2 2 -*% *% *% -% -% *% 1% *% -% -% -% *% 1% -%

im ijmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD8B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Every day 3335 1677 1658 709 1659 840 105 21 572 236 421 711 903 1040 603 769 2994 33856% 59% 54% 73% 68% 47% 20% 9% 51% 46% 58% 65% 57% 58% 56% 52% 55% 68%

b defg efg fg g i hi hij o o o p


g cdg cdg k k lm


a cd cde cde k jk q


a cd cde cdef jk jk n q

A few times a year 205 85 120 4 26 79 52 45 41 29 19 21 60 60 40 44 196 93% 3% 4% *% 1% 4% 10% 19% 4% 6% 3% 2% 4% 3% 4% 3% 4% 2%

a c cd cde cdef k hjk q

Less than once a year 21 9 12 - * 8 5 9 6 1 * 1 2 6 3 8 20 1*% *% *% -% *% *% 1% 4% 1% *% *% *% *% *% *% 1% *% *%

cd cd cdef j

Never 41 18 24 2 9 16 8 7 11 9 5 3 6 12 11 12 41 *1% 1% 1% *% *% 1% 2% 3% 1% 2% 1% *% *% 1% 1% 1% 1% *%

cd cd cde k jk l

Don't know 15 7 8 2 5 7 1 * 5 2 * 1 3 5 2 5 15 **% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *%





QD8B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Every day 3335 2783 276 167 109 512 410 242 210 279 324 275 137 39456% 55% 56% 57% 67% 65% 50% 49% 47% 58% 57% 54% 55% 60%

abc fghijklm fgh fgh h h fghk


d ad gjm


e em em e


cd d d em efijklm e e e e e

A few times a year 205 180 12 11 2 12 38 22 14 12 21 24 9 283% 4% 3% 4% 2% 1% 5% 4% 3% 2% 4% 5% 4% 4%

d d e e e ei e e

Less than once a year 21 19 1 1 * 1 10 1 1 1 1 2 2 1*% *% *% 1% *% *% 1% *% *% *% *% *% 1% *%

ejm

Never 41 35 1 4 1 2 8 5 4 1 8 2 * 41% 1% *% 1% 1% *% 1% 1% 1% *% 1% *% *% 1%

b b ei

Don't know 15 14 * * * 2 4 1 1 - 1 1 3 -*% *% *% *% *% *% 1% *% *% -% *% *% 1% -%

m eijkmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD9A (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Send/ receive text messages (SMS) 5039 2381 2658 919 2283 1465 288 84 888 419 647 1000 1338 1564 903 1209 4586 44184% 83% 86% 95% 93% 82% 56% 35% 80% 82% 89% 92% 85% 87% 84% 82% 84% 89%

a efg efg fg g hi hij o no p

Voice mail/ answer phone 3578 1747 1832 643 1679 1001 187 68 557 236 414 764 1061 1142 606 752 3204 36460% 61% 59% 66% 69% 56% 36% 28% 50% 46% 57% 70% 67% 64% 56% 51% 59% 73%

efg efg fg g hi hij mno no o p

Use your phone as a camera 3321 1575 1746 739 1665 796 102 19 533 270 428 709 914 1040 605 742 3007 30756% 55% 56% 76% 68% 44% 20% 8% 48% 53% 59% 65% 58% 58% 56% 50% 55% 62%

defg efg fg g h hi hij o o o p

Store photos on your phone 2617 1253 1363 626 1363 557 58 12 426 206 330 548 706 831 471 592 2364 24844% 44% 44% 65% 56% 31% 11% 5% 38% 41% 45% 50% 45% 46% 44% 40% 43% 50%

defg efg fg g hi hij o o o p

Send/ receive messages with pictures/ images 1367 650 718 351 764 228 19 6 205 97 153 338 406 459 234 259 1246 12023% 23% 23% 36% 31% 13% 4% 3% 18% 19% 21% 31% 26% 26% 22% 18% 23% 24%

defg efg fg hij no no o

Upload pictures to PC/laptop 1323 691 632 376 689 235 19 3 176 96 156 322 411 447 214 241 1188 13422% 24% 20% 39% 28% 13% 4% 1% 16% 19% 21% 30% 26% 25% 20% 16% 22% 27%

b defg efg fg g h hij no no o p

MMS or Picture Photo messaging 1280 612 668 322 739 199 16 4 180 92 162 329 368 429 229 249 1164 11521% 21% 22% 33% 30% 11% 3% 2% 16% 18% 22% 30% 23% 24% 21% 17% 21% 23%

efg efg fg hi hij o o o

Accessing the internet 1099 595 504 338 589 163 7 1 154 69 125 276 370 368 164 189 993 10518% 21% 16% 35% 24% 9% 1% 1% 14% 14% 17% 25% 24% 20% 15% 13% 18% 21%

b defg efg fg hi hij mno no o

Personal organiser/ diary 1095 552 544 257 600 223 11 4 147 72 115 311 373 398 151 165 964 13018% 19% 18% 26% 25% 12% 2% 2% 13% 14% 16% 29% 24% 22% 14% 11% 18% 26%

efg efg fg hij no no o pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Listen to music using MP3 function 916 520 396 372 450 90 3 2 158 67 102 186 226 307 155 218 812 10515% 18% 13% 38% 18% 5% 1% 1% 14% 13% 14% 17% 14% 17% 14% 15% 15% 21%

b defg efg fg hi lno p

Play games which come pre-installed, byyourself 794 455 339 270 414 98 9 2 128 76 95 168 190 263 145 190 709 85

13% 16% 11% 28% 17% 5% 2% 1% 12% 15% 13% 15% 12% 15% 13% 13% 13% 17%b defg efg fg h h l p

Use IM/ Instant messaging 672 358 314 207 367 93 3 2 92 42 71 154 223 220 100 123 581 9011% 13% 10% 21% 15% 5% 1% 1% 8% 8% 10% 14% 14% 12% 9% 8% 11% 18%

b defg efg fg hij no no p

Send/ receive emails (not SMS) 607 390 217 142 333 122 8 1 77 28 50 199 251 200 66 87 538 6910% 14% 7% 15% 14% 7% 2% 1% 7% 5% 7% 18% 16% 11% 6% 6% 10% 14%

b efg efg fg hij mno no p

Listen to FM radio 597 351 246 192 290 102 10 3 94 60 65 124 138 203 110 142 541 5510% 12% 8% 20% 12% 6% 2% 1% 8% 12% 9% 11% 9% 11% 10% 10% 10% 11%

b defg efg fg h h l

Record video clips using the phone 529 264 265 193 271 60 5 - 73 46 64 125 138 171 108 109 488 419% 9% 9% 20% 11% 3% 1% -% 7% 9% 9% 12% 9% 10% 10% 7% 9% 8%

defg efg fg h h hj o o

Download applications or programs directly toyour phone 455 296 159 135 251 65 3 - 57 30 49 128 159 157 69 68 414 41

8% 10% 5% 14% 10% 4% 1% -% 5% 6% 7% 12% 10% 9% 6% 5% 8% 8%b defg efg fg hij no no o

Send/ receive video clips 451 243 207 143 248 57 3 - 53 42 52 113 120 154 79 95 407 438% 8% 7% 15% 10% 3% 1% -% 5% 8% 7% 10% 8% 9% 7% 6% 7% 9%

b defg efg fg h h hj oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Play games which come pre-installed, withothers 321 193 128 119 164 32 6 - 41 23 31 74 85 104 57 75 286 35

5% 7% 4% 12% 7% 2% 1% -% 4% 5% 4% 7% 5% 6% 5% 5% 5% 7%b defg efg g g hij

Accessing/ receiving sports/ team news/ scores 223 181 42 66 122 34 1 - 15 8 27 63 81 76 43 24 191 334% 6% 1% 7% 5% 2% *% -% 1% 2% 4% 6% 5% 4% 4% 2% 3% 7%

b defg efg fg hi hij o o o p

Accessing/ receiving news 218 157 61 62 111 42 2 1 18 9 22 67 95 72 33 16 192 264% 5% 2% 6% 5% 2% *% 1% 2% 2% 3% 6% 6% 4% 3% 1% 4% 5%

b defg efg fg h hij mno o o p

Download a new video clip 174 122 52 62 87 25 1 - 13 16 19 45 55 57 32 31 162 133% 4% 2% 6% 4% 1% *% -% 1% 3% 3% 4% 3% 3% 3% 2% 3% 3%

b defg efg fg h h h o o

Listen to Podcasts 162 120 42 58 83 19 2 - 8 9 17 52 64 59 25 12 147 153% 4% 1% 6% 3% 1% *% -% 1% 2% 2% 5% 4% 3% 2% 1% 3% 3%

b defg efg fg h h hij no o o

Video streaming 127 96 31 53 60 14 - - 7 3 12 37 42 49 18 18 119 82% 3% 1% 5% 2% 1% -% -% 1% 1% 2% 3% 3% 3% 2% 1% 2% 2%

b defg efg f hi hij o no

Video calling 111 70 41 42 57 13 - - 8 8 16 32 34 45 19 13 96 142% 2% 1% 4% 2% 1% -% -% 1% 2% 2% 3% 2% 3% 2% 1% 2% 3%

b defg efg f h hi o o o

TV streaming 105 83 22 30 60 15 - - 6 3 7 36 34 44 13 14 96 92% 3% 1% 3% 2% 1% -% -% 1% 1% 1% 3% 2% 2% 1% 1% 2% 2%

b efg efg f hij no no

Use a walkie-talkie type of function 58 43 16 30 20 6 - 1 7 4 4 10 14 24 8 12 55 31% 1% 1% 3% 1% *% -% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

b defg ef fColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Other 74 35 38 7 23 31 7 5 16 10 3 11 21 21 11 21 70 41% 1% 1% 1% 1% 2% 1% 2% 1% 2% *% 1% 1% 1% 1% 1% 1% 1%

cd c j j

None of these 502 266 236 12 57 161 157 115 138 56 45 43 119 131 98 150 480 228% 9% 8% 1% 2% 9% 30% 47% 12% 11% 6% 4% 8% 7% 9% 10% 9% 4%

b c cd cde cdef jk jk k m lm q

Don't know 9 4 5 - 1 4 2 1 1 1 * 1 3 2 * 2 9 -*% *% *% -% *% *% *% *% *% *% *% *% *% *% *% *% *% -%

cd cdColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Send/ receive text messages (SMS) 5039 4265 410 236 129 706 671 418 385 434 462 418 220 55184% 85% 83% 81% 79% 90% 81% 84% 87% 90% 81% 83% 89% 83%

cd fgjkm fj fgjkm fjkm

Voice mail/ answer phone 3578 3027 292 187 72 641 480 286 223 334 261 333 103 36560% 60% 59% 64% 45% 82% 58% 58% 50% 69% 46% 66% 41% 55%

d d abd fghijklm hjl hjl l fghjlm fghjlm jl

Use your phone as a camera 3321 2830 242 155 94 457 489 280 203 256 325 299 139 38256% 56% 49% 53% 58% 58% 59% 57% 46% 53% 57% 59% 56% 58%

b bc h hi h h h hi h h

Store photos on your phone 2617 2224 192 129 71 336 396 196 147 210 256 267 107 30944% 44% 39% 44% 44% 43% 48% 40% 33% 43% 45% 53% 43% 47%

b b b h gh h h eghijlm h gh

Send/ receive messages with pictures/ images 1367 1178 99 52 39 190 228 125 88 83 134 104 64 16323% 23% 20% 18% 24% 24% 28% 25% 20% 17% 23% 21% 26% 25%

bc bc i hik i i i i

Upload pictures to PC/laptop 1323 1168 66 54 35 191 232 127 106 80 121 105 54 15322% 23% 13% 18% 22% 24% 28% 26% 24% 16% 21% 21% 22% 23%

bc b b i ijklm i i i i

MMS or Picture Photo messaging 1280 1114 76 52 38 175 187 108 76 85 127 109 75 17321% 22% 15% 18% 24% 22% 23% 22% 17% 18% 22% 22% 30% 26%

bc bc hi hi efghijk hik

Accessing the internet 1099 974 50 46 30 194 154 85 84 76 100 107 62 11218% 19% 10% 16% 18% 25% 19% 17% 19% 16% 17% 21% 25% 17%

bc b b fghijm im fghijm

Personal organiser/ diary 1095 961 60 44 30 175 180 90 67 90 99 73 53 13618% 19% 12% 15% 19% 22% 22% 18% 15% 19% 17% 14% 21% 21%

bc bc hjk hk k hk hkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Listen to music using MP3 function 916 792 58 37 29 139 139 76 62 41 87 93 27 12815% 16% 12% 13% 18% 18% 17% 15% 14% 9% 15% 18% 11% 19%

bc bc il il i i i il hil

Play games which come pre-installed, by yourself 794 694 42 35 22 102 129 77 39 50 84 64 35 11313% 14% 8% 12% 13% 13% 16% 16% 9% 10% 15% 13% 14% 17%

b b b h hi hi hi h ehik

Use IM/ Instant messaging 672 585 34 40 13 139 93 45 29 41 63 46 37 9111% 12% 7% 14% 8% 18% 11% 9% 7% 9% 11% 9% 15% 14%

bd bd fghijkm h h ghik ghik

Send/ receive emails (not SMS) 607 539 32 22 13 136 101 42 30 21 60 46 38 6510% 11% 7% 8% 8% 17% 12% 8% 7% 4% 10% 9% 15% 10%

bcd fghijkm ghi i i i ghijkm i

Listen to FM radio 597 520 28 22 26 98 107 54 30 26 64 44 25 7310% 10% 6% 8% 16% 12% 13% 11% 7% 5% 11% 9% 10% 11%

bc abc hik hik hi hi i i hi

Record video clips using the phone 529 432 55 23 18 43 91 51 33 25 48 54 22 669% 9% 11% 8% 11% 5% 11% 10% 7% 5% 8% 11% 9% 10%

ac ac ei ei i ei ei ei

Download applications or programs directly to your phone 455 404 26 14 11 73 73 40 32 22 48 35 18 638% 8% 5% 5% 7% 9% 9% 8% 7% 5% 8% 7% 7% 10%

bc i i i i i

Send/ receive video clips 451 372 48 16 14 66 70 34 26 24 32 47 21 518% 7% 10% 6% 9% 8% 8% 7% 6% 5% 6% 9% 9% 8%

c ac c i i hij i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Play games which come pre-installed, with others 321 282 17 15 7 49 61 24 21 18 24 29 9 475% 6% 4% 5% 4% 6% 7% 5% 5% 4% 4% 6% 3% 7%

b i ijl ijl

Accessing/ receiving sports/ team news/ scores 223 201 9 7 6 49 38 17 7 18 17 14 7 344% 4% 2% 2% 4% 6% 5% 3% 1% 4% 3% 3% 3% 5%

bc b ghijkl h h hk

Accessing/ receiving news 218 197 9 7 5 54 34 14 11 11 17 17 7 334% 4% 2% 2% 3% 7% 4% 3% 3% 2% 3% 3% 3% 5%

bc fghijkl hi

Download a new video clip 174 150 12 6 6 20 38 16 11 9 13 14 5 243% 3% 3% 2% 4% 3% 5% 3% 2% 2% 2% 3% 2% 4%

ij

Listen to Podcasts 162 145 8 4 5 28 44 10 4 12 10 12 9 163% 3% 2% 1% 3% 4% 5% 2% 1% 2% 2% 2% 4% 2%

bc bc h ghijkm h

Video streaming 127 109 9 4 4 20 26 9 5 5 11 5 8 182% 2% 2% 1% 3% 3% 3% 2% 1% 1% 2% 1% 3% 3%

k hik ik ik

Video calling 111 104 1 5 2 23 19 7 4 7 10 7 15 112% 2% *% 2% 1% 3% 2% 1% 1% 1% 2% 1% 6% 2%

b b b hk efghijkm

TV streaming 105 95 4 4 2 22 23 7 4 5 5 7 8 142% 2% 1% 1% 1% 3% 3% 1% 1% 1% 1% 1% 3% 2%

b hij hijk hijk

Use a walkie-talkie type of function 58 55 1 1 1 13 16 3 7 2 1 4 1 81% 1% *% 1% 1% 2% 2% 1% 1% *% *% 1% *% 1%

b ij ijkl jColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Other 74 45 22 7 1 3 27 5 - - 5 * - 41% 1% 4% 2% *% *% 3% 1% -% -% 1% *% -% 1%

acd ad eghijklm hikl ik

None of these 502 409 43 34 16 29 70 39 44 35 69 35 23 658% 8% 9% 12% 10% 4% 8% 8% 10% 7% 12% 7% 9% 10%

ab e e e e efgik e e e

Don't know 9 8 1 - - - 2 1 2 1 - - 2 1*% *% *% -% -% -% *% *% *% *% -% -% 1% *%

ejkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD9B (QD28B) And, which of these activities have you used your mobile for in the LAST WEEK? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Send/ receive text messages (SMS) 4509 2092 2416 872 2126 1248 217 46 792 365 573 919 1193 1413 810 1071 4097 40176% 73% 78% 90% 87% 70% 42% 19% 71% 72% 79% 84% 76% 79% 75% 72% 75% 81%

a defg efg fg g hi hij o lno p

Voice mail/ answer phone 2803 1422 1381 501 1370 777 117 40 423 162 307 615 867 900 469 556 2482 31347% 50% 45% 52% 56% 43% 23% 16% 38% 32% 42% 56% 55% 50% 43% 38% 46% 63%

b efg cefg fg g i hi hij mno no o p

Use your phone as a camera 1710 804 906 461 907 305 29 8 284 130 204 395 483 555 312 345 1533 17329% 28% 29% 48% 37% 17% 6% 3% 25% 26% 28% 36% 31% 31% 29% 23% 28% 35%

defg efg fg hij o o o p

Store photos on your phone 1206 578 628 335 652 199 18 3 214 84 143 260 334 380 224 256 1086 11820% 20% 20% 35% 27% 11% 3% 1% 19% 17% 20% 24% 21% 21% 21% 17% 20% 24%

defg efg fg g hij o o o p

Accessing the internet 751 416 334 249 388 109 5 - 118 44 85 197 265 251 108 121 682 6813% 15% 11% 26% 16% 6% 1% -% 11% 9% 12% 18% 17% 14% 10% 8% 13% 14%

b defg efg fg i hij mno no

Personal organiser/ diary 745 388 357 175 398 164 6 2 107 49 78 211 262 276 90 109 643 10112% 14% 12% 18% 16% 9% 1% 1% 10% 10% 11% 19% 17% 15% 8% 7% 12% 20%

b efg efg fg hij no no p

Send/ receive messages with pictures/ images 632 305 327 168 369 85 8 1 97 46 66 166 192 199 112 120 566 6611% 11% 11% 17% 15% 5% 2% *% 9% 9% 9% 15% 12% 11% 10% 8% 10% 13%

efg efg fg hij o o o p

Listen to music using MP3 function 602 365 237 262 283 56 1 - 110 42 66 127 140 209 96 152 534 6810% 13% 8% 27% 12% 3% *% -% 10% 8% 9% 12% 9% 12% 9% 10% 10% 14%

b defg efg fg i ln p

MMS or Picture Photo messaging 583 290 293 144 366 70 4 - 89 42 70 176 174 197 100 108 526 5610% 10% 9% 15% 15% 4% 1% -% 8% 8% 10% 16% 11% 11% 9% 7% 10% 11%

efg efg fg hij o o oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Upload pictures to PC/laptop 543 284 259 186 278 73 6 - 82 34 66 125 163 179 91 102 492 519% 10% 8% 19% 11% 4% 1% -% 7% 7% 9% 12% 10% 10% 8% 7% 9% 10%

b defg efg fg g hi o o

Play games which come pre-installed, byyourself 453 282 170 165 221 62 4 1 77 35 50 101 119 142 73 113 395 57

8% 10% 5% 17% 9% 3% 1% *% 7% 7% 7% 9% 8% 8% 7% 8% 7% 12%b defg efg fg h p

Send/ receive emails (not SMS) 413 275 138 108 220 81 4 - 59 19 31 139 177 139 42 54 371 427% 10% 4% 11% 9% 5% 1% -% 5% 4% 4% 13% 11% 8% 4% 4% 7% 8%

b defg efg fg hij mno no

Use IM/ Instant messaging 410 232 178 132 225 52 2 - 58 18 40 102 142 135 63 68 350 617% 8% 6% 14% 9% 3% *% -% 5% 3% 5% 9% 9% 8% 6% 5% 6% 12%

b defg efg fg hij no no p

Listen to FM radio 321 195 126 114 160 44 3 - 54 32 28 67 77 95 57 89 283 385% 7% 4% 12% 7% 2% 1% -% 5% 6% 4% 6% 5% 5% 5% 6% 5% 8%

b defg efg fg j j p

Download applications or programs directly toyour phone 222 150 72 69 119 31 2 - 27 14 21 68 75 83 31 32 200 21

4% 5% 2% 7% 5% 2% *% -% 2% 3% 3% 6% 5% 5% 3% 2% 4% 4%b defg efg fg hij no no

Record video clips using the phone 180 97 83 90 77 12 - - 27 12 18 41 45 51 42 40 165 153% 3% 3% 9% 3% 1% -% -% 2% 2% 3% 4% 3% 3% 4% 3% 3% 3%

defg efg f h

Play games which come pre-installed, withothers 176 109 68 69 86 18 2 - 23 11 16 41 54 54 26 43 157 19

3% 4% 2% 7% 4% 1% *% -% 2% 2% 2% 4% 3% 3% 2% 3% 3% 4%b defg efg hj








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Send/ receive video clips 129 73 56 53 67 10 * - 16 13 14 34 38 45 20 26 119 112% 3% 2% 5% 3% 1% *% -% 1% 3% 2% 3% 2% 3% 2% 2% 2% 2%

b defg efg h h

Accessing/ receiving sports/ team news/ scores 126 108 18 44 59 22 * - 10 4 14 38 40 47 26 14 112 142% 4% 1% 5% 2% 1% *% -% 1% 1% 2% 3% 3% 3% 2% 1% 2% 3%

b defg efg fg h hij o o o

Accessing/ receiving news 116 85 31 42 57 17 * - 11 7 10 40 49 40 17 11 106 102% 3% 1% 4% 2% 1% *% -% 1% 1% 1% 4% 3% 2% 2% 1% 2% 2%

b defg efg f hij no o o

Listen to Podcasts 84 71 13 33 41 9 1 - 2 6 6 27 37 25 11 9 77 71% 2% *% 3% 2% 1% *% -% *% 1% 1% 2% 2% 1% 1% 1% 1% 1%

b defg efg h h hij mno o

Download a new video clip 63 48 15 30 26 7 - - 4 6 4 18 22 21 7 13 59 41% 2% *% 3% 1% *% -% -% *% 1% 1% 2% 1% 1% 1% 1% 1% 1%

b defg efg h hj n

Video streaming 57 47 10 26 26 5 - - 3 2 3 21 19 21 5 11 55 21% 2% *% 3% 1% *% -% -% *% *% *% 2% 1% 1% 1% 1% 1% *%

b defg efg hij n n

TV streaming 49 39 10 18 26 5 - - 4 2 4 17 16 16 6 11 45 31% 1% *% 2% 1% *% -% -% *% *% 1% 2% 1% 1% 1% 1% 1% 1%

b defg efg hij

Video calling 44 27 17 18 24 3 - - 2 2 6 16 20 14 3 7 38 51% 1% 1% 2% 1% *% -% -% *% *% 1% 1% 1% 1% *% *% 1% 1%

b defg ef h hi no

Use a walkie-talkie type of function 29 19 10 19 8 2 - - 5 3 2 3 8 13 2 6 28 1*% 1% *% 2% *% *% -% -% *% 1% *% *% 1% 1% *% *% 1% *%

b defg nColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Other 54 24 30 6 21 22 3 2 13 10 2 5 12 16 8 18 54 *1% 1% 1% 1% 1% 1% 1% 1% 1% 2% *% *% 1% 1% 1% 1% 1% *%

jk jk q

None of these 843 436 407 22 124 304 231 162 204 98 90 83 209 215 166 246 803 3914% 15% 13% 2% 5% 17% 45% 67% 18% 19% 12% 8% 13% 12% 15% 17% 15% 8%

b c cd cde cdef jk jk k m lm q

Don't know 31 17 14 1 4 16 8 2 5 5 3 2 10 7 2 10 30 11% 1% *% *% *% 1% 1% 1% *% 1% *% *% 1% *% *% 1% 1% *%

cd cd cd kColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Send/ receive text messages (SMS) 4509 3810 367 211 121 644 595 363 344 370 430 380 201 48276% 76% 74% 72% 75% 82% 72% 73% 78% 77% 75% 75% 81% 73%

c fgijkm f fgm

Voice mail/ answer phone 2803 2384 218 145 56 581 361 209 132 275 209 279 73 26647% 48% 44% 50% 35% 74% 44% 42% 30% 57% 37% 55% 29% 40%

bd d bd fghijklm hjl hl fghjlm hl fghjlm hl

Use your phone as a camera 1710 1475 102 77 56 236 285 148 80 108 217 147 65 18729% 29% 21% 27% 35% 30% 34% 30% 18% 22% 38% 29% 26% 28%

b b abc hi hiklm hi eghiklm hi h hi

Store photos on your phone 1206 1022 87 61 36 143 226 93 42 66 163 113 48 12820% 20% 18% 21% 22% 18% 27% 19% 10% 14% 29% 23% 19% 19%

b b hi eghiklm hi eghiklm hi hi hi

Accessing the internet 751 671 31 32 17 123 114 56 64 42 77 65 49 8013% 13% 6% 11% 10% 16% 14% 11% 14% 9% 13% 13% 20% 12%

bd b b gi i i i i fghijkm i

Personal organiser/ diary 745 646 46 31 22 134 127 64 40 42 66 47 35 9012% 13% 9% 10% 13% 17% 15% 13% 9% 9% 12% 9% 14% 14%

bc b hijk hik i hik hik

Send/ receive messages with pictures/ images 632 549 41 25 17 91 108 55 33 32 75 47 35 7211% 11% 8% 8% 11% 12% 13% 11% 7% 7% 13% 9% 14% 11%

bc hi hik i hik hik i

Listen to music using MP3 function 602 515 42 25 20 85 93 57 36 21 59 61 18 8510% 10% 9% 9% 12% 11% 11% 11% 8% 4% 10% 12% 7% 13%

bc il il il i i hil hil

MMS or Picture Photo messaging 583 515 29 22 17 73 89 52 23 25 74 52 43 8310% 10% 6% 8% 10% 9% 11% 11% 5% 5% 13% 10% 17% 13%

bc bc hi hi hi ehi hi efghikm ehiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Upload pictures to PC/laptop 543 480 27 20 16 62 111 54 25 21 75 35 31 649% 10% 6% 7% 10% 8% 13% 11% 6% 4% 13% 7% 13% 10%

bc bc i ehikm hik ehik ehik hi

Play games which come pre-installed, by yourself 453 395 23 22 13 61 80 35 25 19 51 39 24 608% 8% 5% 7% 8% 8% 10% 7% 6% 4% 9% 8% 10% 9%

b b b i hi i i i hi hi

Send/ receive emails (not SMS) 413 368 21 16 8 89 76 31 20 10 45 32 25 407% 7% 4% 5% 5% 11% 9% 6% 5% 2% 8% 6% 10% 6%

bcd ghijkm hikm i i hi i hikm i

Use IM/ Instant messaging 410 357 20 24 9 83 70 32 17 13 37 23 20 617% 7% 4% 8% 5% 11% 9% 6% 4% 3% 7% 4% 8% 9%

b bd ghijk hik i i hik hik

Listen to FM radio 321 274 18 14 15 63 54 26 14 11 30 28 11 375% 5% 4% 5% 9% 8% 6% 5% 3% 2% 5% 6% 5% 6%

b abc hil hi i i i i i

Download applications or programs directly to your phone 222 196 12 8 5 29 41 21 18 10 22 17 10 264% 4% 3% 3% 3% 4% 5% 4% 4% 2% 4% 3% 4% 4%

b i i i

Record video clips using the phone 180 148 15 10 6 15 31 14 13 9 21 14 9 213% 3% 3% 4% 4% 2% 4% 3% 3% 2% 4% 3% 4% 3%

e

Play games which come pre-installed, with others 176 154 8 9 4 29 31 9 16 5 15 17 8 253% 3% 2% 3% 3% 4% 4% 2% 4% 1% 3% 3% 3% 4%

b b i i i i i i

Send/ receive video clips 129 108 13 5 3 19 19 12 7 2 11 16 7 152% 2% 3% 2% 2% 2% 2% 3% 2% *% 2% 3% 3% 2%

i i i i i i i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Accessing/ receiving sports/ team news/ scores 126 109 8 6 4 20 25 10 3 11 8 5 4 232% 2% 2% 2% 3% 3% 3% 2% 1% 2% 1% 1% 2% 3%

hk hk hjk

Accessing/ receiving news 116 102 7 5 3 18 21 10 4 3 10 8 4 242% 2% 1% 2% 2% 2% 3% 2% 1% 1% 2% 2% 2% 4%

i i i hijk

Listen to Podcasts 84 76 3 2 3 14 24 5 - 2 6 7 6 111% 2% 1% 1% 2% 2% 3% 1% -% *% 1% 1% 2% 2%

b b hi ghij h h h hi hi

Download a new video clip 63 55 4 2 2 11 11 7 2 1 5 4 3 121% 1% 1% 1% 1% 1% 1% 1% *% *% 1% 1% 1% 2%

i i i i hi

Video streaming 57 51 2 2 1 7 6 6 3 1 7 4 6 101% 1% *% 1% 1% 1% 1% 1% 1% *% 1% 1% 3% 2%

i i efhik i

TV streaming 49 43 2 3 1 8 10 6 2 - 2 3 5 81% 1% *% 1% *% 1% 1% 1% *% -% *% 1% 2% 1%

i i i hij i

Video calling 44 40 * 3 * 13 3 4 - 1 3 3 10 41% 1% *% 1% *% 2% *% 1% -% *% 1% 1% 4% 1%

b b fhik efghijkm

Use a walkie-talkie type of function 29 27 1 1 * 8 7 3 2 - - 2 1 4*% 1% *% *% *% 1% 1% 1% 1% -% -% *% *% 1%

b ij ij

Other 54 27 22 6 * 1 15 1 - - 5 * - 41% 1% 4% 2% *% *% 2% *% -% -% 1% *% -% 1%

acd ad eghiklm ikColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

None of these 843 697 68 56 23 49 123 95 70 61 94 60 38 10714% 14% 14% 19% 14% 6% 15% 19% 16% 13% 16% 12% 15% 16%

abd e eik e e ek e e ek

Don't know 31 24 4 2 * 1 8 2 2 6 - 1 3 21% *% 1% 1% *% *% 1% *% *% 1% -% *% 1% *%

ej ej ejColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD10A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Very satisfied 3645 1670 1975 629 1476 1071 317 151 702 306 448 657 920 1117 682 900 3387 25161% 58% 64% 65% 60% 60% 61% 62% 63% 60% 62% 60% 59% 62% 63% 61% 62% 51%

a de l l q


b c p

Neither 187 111 76 22 76 56 23 10 31 17 32 37 60 60 29 39 169 163% 4% 2% 2% 3% 3% 4% 4% 3% 3% 4% 3% 4% 3% 3% 3% 3% 3%

b c c h o

Fairly dissatisfied 94 53 41 14 43 33 4 1 20 8 15 27 37 24 15 17 82 112% 2% 1% 1% 2% 2% 1% *% 2% 2% 2% 2% 2% 1% 1% 1% 1% 2%

fg fg mno

Very dissatisfied 55 30 25 5 31 17 1 - 10 6 6 15 14 22 7 11 50 41% 1% 1% 1% 1% 1% *% -% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

cfg

Don't know 18 8 10 1 6 4 4 5 4 2 * 1 5 4 4 5 16 2*% *% *% *% *% *% 1% 2% *% *% *% *% *% *% *% *% *% *%

cde cdefColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD10A (QD21A). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...The overall service provided by MAIN SUPPLIER. (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Very satisfied 3645 3046 340 177 81 343 507 295 272 322 388 315 170 43361% 61% 69% 61% 50% 44% 61% 59% 61% 67% 68% 63% 68% 66%

d acd d e e e eg efgh e efgh eg


b b abc fghijklm jl jl l jl

Neither 187 162 10 7 7 28 27 21 17 17 21 9 7 173% 3% 2% 3% 4% 4% 3% 4% 4% 3% 4% 2% 3% 3%

b b k k k


eijkm eik

Very dissatisfied 55 46 4 3 2 5 7 8 7 - 5 6 3 71% 1% 1% 1% 1% 1% 1% 2% 1% -% 1% 1% 1% 1%

i i i i i i i

Don't know 18 14 3 1 * 4 - 1 2 1 3 2 2 -*% *% 1% *% *% 1% -% *% *% *% *% *% 1% -%

fmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD10B (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Overall value for money from your service. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Very satisfied 3320 1474 1847 575 1308 989 303 146 637 295 407 584 800 1021 629 848 3115 20056% 51% 60% 59% 54% 55% 58% 60% 57% 58% 56% 54% 51% 57% 58% 57% 57% 40%

a de d d l l l q


b c p

Neither 336 190 147 38 163 101 23 11 49 24 43 77 116 86 50 84 301 326% 7% 5% 4% 7% 6% 4% 4% 4% 5% 6% 7% 7% 5% 5% 6% 6% 6%

b cf c hi mno

Fairly dissatisfied 151 80 72 42 68 34 8 - 36 12 18 36 42 43 25 40 123 293% 3% 2% 4% 3% 2% 2% -% 3% 2% 2% 3% 3% 2% 2% 3% 2% 6%

defg eg g g p

Very dissatisfied 61 32 28 9 35 16 * 1 14 5 7 14 15 21 11 14 51 101% 1% 1% 1% 1% 1% *% *% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2%

f f f p

Don't know 81 50 31 3 36 26 8 7 8 4 4 29 48 18 8 7 75 51% 2% 1% *% 1% 1% 2% 3% 1% 1% 1% 3% 3% 1% 1% *% 1% 1%

b c c c cde hij mno oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD10B (QD21J). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Overall value for money from your service. (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Very satisfied 3320 2780 304 165 72 286 465 269 254 300 364 273 158 41056% 55% 62% 56% 45% 36% 56% 54% 57% 62% 64% 54% 63% 62%

d acd d e e e efgk efgk e efgk efgk


b b abc fghijklm jl fijlm

Neither 336 293 19 13 11 71 57 33 25 24 22 21 12 296% 6% 4% 5% 7% 9% 7% 7% 6% 5% 4% 4% 5% 4%

b b ijklm jkm


bc


b

Don't know 81 69 8 2 1 9 15 7 5 3 12 7 2 91% 1% 2% 1% 1% 1% 2% 2% 1% 1% 2% 1% 1% 1%

i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD10C (QD21C). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Reception/ accessing network. (SINGLE CODE).



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498

Very satisfied 3357 1544 1813 578 1330 1005 292 153 678 285 409 580 815 1026 619 868 3115 23756% 54% 59% 60% 54% 56% 56% 63% 61% 56% 56% 53% 52% 57% 57% 59% 57% 48%

a de def ijk l l l q


b h p

Neither 274 153 121 52 109 79 25 8 49 24 35 50 92 80 45 56 250 225% 5% 4% 5% 4% 4% 5% 3% 4% 5% 5% 5% 6% 4% 4% 4% 5% 4%

b mno


g efg g h h no


cg cg c

Don't know 28 15 13 1 10 5 5 7 5 3 2 6 8 6 7 6 26 2*% 1% *% *% *% *% 1% 3% *% 1% *% 1% 1% *% 1% *% *% *%

ce cdefColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD10C (QD21C). SHOWCARD Thinking about your mobile phone service only, please use this card to say how satisfied you are with (MAIN SUPPLIER) for each of the following...Reception/ accessing network. (SINGLE CODE).





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660

Very satisfied 3357 2805 332 153 67 316 447 245 272 309 376 286 149 40456% 56% 67% 52% 42% 40% 54% 50% 61% 64% 66% 57% 60% 61%

cd acd d e e efg efgk efgk eg eg efg


b b ab fghijklm jm j jm

Neither 274 228 24 12 10 58 28 23 13 21 24 23 9 285% 5% 5% 4% 6% 7% 3% 5% 3% 4% 4% 5% 4% 4%

fhijklm


b b ab ehijm ehijklm ehi ehi


ab eikl efhijklm i i ik

Don't know 28 22 2 2 2 5 1 4 4 2 2 2 1 2*% *% *% 1% 1% 1% *% 1% 1% *% *% *% *% *%





QD11 (QD14). Have you ever changed your mobile phone network supplier? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5964 2865 3099 969 2442 1792 518 242 1113 508 727 1089 1572 1797 1079 1479 5452 498


defg efg fg g


b fg cefg fg g hi hi o no o


a cd cde cdef jk jk lmn

Don't know 23 12 11 4 11 3 2 3 3 3 - 2 5 6 3 8 20 3*% *% *% *% *% *% *% 1% *% 1% -% *% *% *% *% 1% *% 1%

e jColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QD11 (QD14). Have you ever changed your mobile phone network supplier? (SINGLE CODE)





Total 5964 5016 494 292 162 783 827 496 443 483 571 504 249 660


bcd m m


cd acd d fj fj fj fj fjm fj j


b ab abc eghik eghikl ehk

Don't know 23 19 3 1 * 1 3 - 2 * 7 2 - 3*% *% 1% *% *% *% *% -% 1% *% 1% *% -% 1%

egilColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QD12 (QD14B). What are the reasons you changed supplier for your mobile service? (SINGLE CODE) UNPROMPTED

Base : Those changed mobile service supplier in the last 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e ~f ~g h ~i ~j k l m n o p ~q


Total 539 265 274 147 245 128 17 3 110 43 60 103 134 156 102 142 487 51

Call charges generally too expensive 146 80 66 48 61 30 ** ** 28 ** ** 27 35 40 26 45 126 **27% 30% 24% 32% 25% 23% ** ** 26% ** ** 26% 26% 26% 25% 31% 26% **

Poor/ unreliable coverage/ can't always makecalls/ send messages 81 34 47 10 53 15 ** ** 14 ** ** 25 26 21 15 16 71 **

15% 13% 17% 7% 22% 11% ** ** 13% ** ** 24% 19% 14% 15% 11% 15% **ce h

End of contract period 53 24 29 14 23 15 ** ** 9 ** ** 11 15 19 10 8 48 **10% 9% 11% 10% 10% 11% ** ** 8% ** ** 11% 11% 12% 10% 6% 10% **

o

Found a better/ cheaper deal with othersupplier 42 15 27 11 21 10 ** ** 8 ** ** 9 7 14 7 14 38 **

8% 6% 10% 7% 9% 8% ** ** 8% ** ** 9% 5% 9% 7% 10% 8% **a

Wanted a handset that was only available onanother network 38 19 19 9 20 7 ** ** 7 ** ** 5 14 9 5 10 36 **

7% 7% 7% 6% 8% 6% ** ** 6% ** ** 4% 10% 6% 5% 7% 7% **

Wanted a new phone/ update phone 38 20 18 11 15 11 ** ** 3 ** ** 8 10 14 9 5 35 **7% 7% 7% 8% 6% 9% ** ** 2% ** ** 7% 7% 9% 9% 3% 7% **

o o

Text message charges are too expensive 29 15 15 12 13 5 ** ** 9 ** ** 7 8 7 4 10 28 **5% 6% 5% 8% 5% 4% ** ** 8% ** ** 7% 6% 4% 4% 7% 6% **

Changing from PAYG to a contract 26 12 14 11 8 8 ** ** 5 ** ** 1 5 8 3 10 26 **5% 4% 5% 7% 3% 6% ** ** 4% ** ** 1% 4% 5% 3% 7% 5% **

dColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 539 265 274 147 245 128 17 3 110 43 60 103 134 156 102 142 487 51

Given a new phone as a present 26 9 17 7 9 8 ** ** 8 ** ** 2 2 8 6 9 23 **5% 3% 6% 5% 4% 6% ** ** 7% ** ** 2% 2% 5% 6% 7% 5% **

k l

Subscription charge is too expensive 23 14 9 8 12 2 ** ** 5 ** ** 5 5 10 3 5 18 **4% 5% 3% 5% 5% 2% ** ** 4% ** ** 5% 4% 6% 3% 3% 4% **

Calls to other networks are too expensive 23 14 9 11 10 1 ** ** 5 ** ** 4 6 8 1 8 20 **4% 5% 3% 8% 4% 1% ** ** 4% ** ** 4% 4% 5% 1% 6% 4% **

e n

To be on the same network as friends/colleagues/ family members 21 3 19 7 3 10 ** ** 5 ** ** 3 4 4 2 11 20 **

4% 1% 7% 5% 1% 7% ** ** 5% ** ** 3% 3% 3% 2% 8% 4% **a d d mn

Lost my phone/ phone was stolen/ phone wasbroken 20 10 10 10 6 4 ** ** 7 ** ** 4 3 5 4 7 19 **

4% 4% 4% 7% 2% 3% ** ** 6% ** ** 4% 2% 3% 4% 5% 4% **d

Poor choice of handsets/ don't have the latesthandsets 19 13 6 7 6 4 ** ** 4 ** ** 2 4 6 4 5 19 **

4% 5% 2% 5% 3% 3% ** ** 4% ** ** 2% 3% 4% 3% 3% 4% **

Poor line quality/ interference 18 11 7 6 9 4 ** ** 3 ** ** 5 4 4 6 5 18 **3% 4% 3% 4% 3% 3% ** ** 3% ** ** 4% 3% 2% 6% 4% 4% **

Charges relating to other services (e.g. internetaccess/ video calling are too expensive) 14 7 7 1 7 5 ** ** 5 ** ** 3 - 5 4 5 14 **

3% 3% 3% 1% 3% 4% ** ** 5% ** ** 3% -% 3% 4% 4% 3% **c l l l








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 539 265 274 147 245 128 17 3 110 43 60 103 134 156 102 142 487 51

Too expensive - general mention 13 7 5 5 5 2 ** ** 4 ** ** 1 - 5 2 5 13 **2% 3% 2% 3% 2% 1% ** ** 4% ** ** 1% -% 3% 2% 3% 3% **

l l

Not enough call-time available in monthly plan 12 9 4 3 7 2 ** ** 1 ** ** 3 5 2 2 3 9 **2% 3% 1% 2% 3% 2% ** ** 1% ** ** 3% 4% 1% 2% 2% 2% **

Poor operator service when call CustomerServices 11 7 5 3 8 1 ** ** - ** ** 7 8 3 1 - 10 **

2% 3% 2% 2% 3% 1% ** ** -% ** ** 7% 6% 2% 1% -% 2% **h no

National call charges too expensive 11 7 4 4 5 2 ** ** 2 ** ** 3 3 2 4 3 10 **2% 3% 2% 3% 2% 1% ** ** 2% ** ** 3% 2% 1% 4% 2% 2% **

Not enough texts available in monthly plan 11 7 4 3 6 1 ** ** 1 ** ** * 4 3 1 3 9 **2% 3% 1% 2% 3% 1% ** ** *% ** ** *% 3% 2% 1% 2% 2% **

Tied into a contract for too long 10 6 4 2 7 2 ** ** 2 ** ** 1 5 4 - 1 8 **2% 2% 2% 1% 3% 2% ** ** 2% ** ** 1% 4% 3% -% 1% 2% **

n

Wanted to purchase a bundle of services (e.g.mobile, landline, internet) 9 5 4 2 6 * ** ** 2 ** ** 2 3 3 2 1 9 **

2% 2% 2% 2% 3% *% ** ** 2% ** ** 2% 3% 2% 2% 1% 2% **

Overseas call charges too expensive 8 8 1 3 4 1 ** ** * ** ** 2 4 2 - 3 8 **2% 3% *% 2% 2% 1% ** ** *% ** ** 2% 3% 1% -% 2% 2% **

bColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 539 265 274 147 245 128 17 3 110 43 60 103 134 156 102 142 487 51

Changed from contract to PAYG 4 1 4 2 2 1 ** ** 2 ** ** - - 1 2 2 4 **1% *% 1% 1% 1% 1% ** ** 2% ** ** -% -% 1% 2% 1% 1% **

Company phone/ changed jobs/ retired 3 3 - 1 1 - ** ** - ** ** 1 1 1 - - 3 **1% 1% -% 1% 1% -% ** ** -% ** ** 1% 1% 1% -% -% 1% **

Charge more for those who don't pay by DirectDebit 3 3 - - 3 - ** ** - ** ** - 3 - - - 3 **

1% 1% -% -% 1% -% ** ** -% ** ** -% 2% -% -% -% 1% **m

Charges to make/ received calls whenoverseas are too expensive 2 1 2 2 - - ** ** 1 ** ** - 1 1 - 1 2 **

*% *% 1% 2% -% -% ** ** 1% ** ** -% 1% *% -% 1% *% **d

New number 2 1 2 1 1 - ** ** 1 ** ** - - 1 - 1 1 ***% *% 1% 1% *% -% ** ** 1% ** ** -% -% 1% -% 1% *% **

Calls to Customer Services too expensive 2 2 * - 2 - ** ** - ** ** - * 2 - - 2 ***% 1% *% -% 1% -% ** ** -% ** ** -% *% 1% -% -% *% **

Moved country 2 2 - - - 1 ** ** 2 ** ** - - * 1 - 2 ***% 1% -% -% -% 1% ** ** 2% ** ** -% -% *% 1% -% *% **

Bills aren't sent when they should be 1 - 1 - - 1 ** ** - ** ** - - 1 - - 1 ***% -% 1% -% -% 1% ** ** -% ** ** -% -% 1% -% -% *% **

Charges to send photo/ video message are tooexpensive 1 - 1 - - 1 ** ** 1 ** ** - - 1 - - 1 **

*% -% 1% -% -% 1% ** ** 1% ** ** -% -% 1% -% -% *% **Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 539 265 274 147 245 128 17 3 110 43 60 103 134 156 102 142 487 51

Incorrect billing/ errors on the bill 1 - 1 1 - - ** ** * ** ** - - 1 - - * ***% -% *% 1% -% -% ** ** *% ** ** -% -% 1% -% -% *% **

Charge for itemised billing 1 1 - - 1 - ** ** - ** ** 1 - 1 - - 1 ***% *% -% -% *% -% ** ** -% ** ** *% -% *% -% -% *% **

Other 19 10 9 2 7 9 ** ** 2 ** ** 4 7 3 3 6 19 **4% 4% 3% 1% 3% 7% ** ** 2% ** ** 3% 5% 2% 3% 4% 4% **

c

Don't know/ can't remember 20 15 5 4 10 5 ** ** 4 ** ** 4 9 1 4 5 19 **4% 5% 2% 3% 4% 4% ** ** 3% ** ** 4% 6% 1% 4% 3% 4% **

b m m

No answer 3 2 1 1 1 1 ** ** 1 ** ** - 2 1 * - 3 **1% 1% *% 1% *% 1% ** ** 1% ** ** -% 1% 1% *% -% 1% **










Total 539 481 27 20 11 80 82 58 44 41 56 49 24 47

Call charges generally too expensive 146 127 ** ** ** ** ** ** ** ** ** ** ** **27% 26% ** ** ** ** ** ** ** ** ** ** ** **

Poor/ unreliable coverage/ can't always make calls/ sendmessages 81 74 ** ** ** ** ** ** ** ** ** ** ** **

15% 15% ** ** ** ** ** ** ** ** ** ** ** **

End of contract period 53 49 ** ** ** ** ** ** ** ** ** ** ** **10% 10% ** ** ** ** ** ** ** ** ** ** ** **

Found a better/ cheaper deal with other supplier 42 38 ** ** ** ** ** ** ** ** ** ** ** **8% 8% ** ** ** ** ** ** ** ** ** ** ** **

Wanted a handset that was only available on anothernetwork 38 35 ** ** ** ** ** ** ** ** ** ** ** **

7% 7% ** ** ** ** ** ** ** ** ** ** ** **

Wanted a new phone/ update phone 38 36 ** ** ** ** ** ** ** ** ** ** ** **7% 7% ** ** ** ** ** ** ** ** ** ** ** **

Text message charges are too expensive 29 27 ** ** ** ** ** ** ** ** ** ** ** **5% 6% ** ** ** ** ** ** ** ** ** ** ** **

Changing from PAYG to a contract 26 21 ** ** ** ** ** ** ** ** ** ** ** **5% 4% ** ** ** ** ** ** ** ** ** ** ** **

Given a new phone as a present 26 18 ** ** ** ** ** ** ** ** ** ** ** **5% 4% ** ** ** ** ** ** ** ** ** ** ** **

Subscription charge is too expensive 23 21 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **










Total 539 481 27 20 11 80 82 58 44 41 56 49 24 47

Calls to other networks are too expensive 23 20 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **

To be on the same network as friends/ colleagues/ familymembers 21 19 ** ** ** ** ** ** ** ** ** ** ** **

4% 4% ** ** ** ** ** ** ** ** ** ** ** **

Lost my phone/ phone was stolen/ phone was broken 20 18 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **

Poor choice of handsets/ don't have the latest handsets 19 17 ** ** ** ** ** ** ** ** ** ** ** **4% 3% ** ** ** ** ** ** ** ** ** ** ** **

Poor line quality/ interference 18 16 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Charges relating to other services (e.g. internet access/video calling are too expensive) 14 13 ** ** ** ** ** ** ** ** ** ** ** **

3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Too expensive - general mention 13 11 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Not enough call-time available in monthly plan 12 8 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Poor operator service when call Customer Services 11 11 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **










Total 539 481 27 20 11 80 82 58 44 41 56 49 24 47

National call charges too expensive 11 10 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Not enough texts available in monthly plan 11 8 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Tied into a contract for too long 10 10 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Wanted to purchase a bundle of services (e.g. mobile,landline, internet) 9 7 ** ** ** ** ** ** ** ** ** ** ** **

2% 1% ** ** ** ** ** ** ** ** ** ** ** **

Overseas call charges too expensive 8 8 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Changed from contract to PAYG 4 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Company phone/ changed jobs/ retired 3 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Charge more for those who don't pay by Direct Debit 3 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Charges to make/ received calls when overseas are tooexpensive 2 2 ** ** ** ** ** ** ** ** ** ** ** **

*% 1% ** ** ** ** ** ** ** ** ** ** ** **

New number 2 2 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **










Total 539 481 27 20 11 80 82 58 44 41 56 49 24 47

Calls to Customer Services too expensive 2 2 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Moved country 2 1 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Bills aren't sent when they should be 1 1 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Charges to send photo/ video message are too expensive 1 1 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Incorrect billing/ errors on the bill 1 * ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Charge for itemised billing 1 - ** ** ** ** ** ** ** ** ** ** ** ***% -% ** ** ** ** ** ** ** ** ** ** ** **

Other 19 18 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **


No answer 3 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **





QE1. Does your household have a PC or laptop computer? (MULTCODE OPTIONS 1-2 ONLY)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes - PC 3497 1748 1749 519 1436 1162 286 94 445 258 423 783 1103 1077 619 678 3181 30852% 55% 50% 52% 57% 59% 41% 19% 32% 45% 56% 70% 66% 55% 51% 38% 52% 57%

b fg cfg cfg g h hi hij mno no o p

Yes - laptop 3385 1695 1690 609 1548 980 192 57 447 251 423 845 1109 1093 587 576 3085 29151% 53% 49% 61% 62% 50% 27% 11% 33% 43% 56% 76% 66% 56% 48% 32% 50% 54%

b efg efg fg g h hi hij mno no o

TOTAL YES 5048 2470 2578 812 2177 1545 383 131 718 407 629 1074 1508 1599 894 1019 4606 42976% 77% 74% 82% 87% 78% 55% 26% 52% 70% 83% 96% 90% 82% 73% 57% 75% 80%


No 1624 728 896 183 335 422 314 369 652 173 132 43 168 356 328 758 1513 10724% 23% 26% 18% 13% 21% 45% 74% 47% 30% 17% 4% 10% 18% 27% 42% 25% 20%


Don't know 11 6 4 1 2 4 2 1 4 - * - 1 1 1 7 11 -*% *% *% *% *% *% *% *% *% -% *% -% *% *% *% *% *% -%

lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE1. Does your household have a PC or laptop computer? (MULTCODE OPTIONS 1-2 ONLY)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes - PC 3497 3023 244 148 83 459 573 320 262 276 358 263 166 34552% 54% 42% 45% 45% 54% 63% 57% 55% 48% 58% 47% 58% 46%

bcd ikm ehikm ikm ikm ikm ikm

Yes - laptop 3385 2888 243 163 91 449 514 338 234 222 319 281 128 40251% 52% 42% 49% 49% 53% 56% 61% 49% 39% 52% 51% 45% 53%

b b b il hikl ehijklm i il il il

TOTAL YES 5048 4296 382 231 139 667 771 460 376 374 498 416 204 53076% 77% 66% 70% 75% 79% 84% 82% 78% 65% 81% 75% 71% 70%

bc b bc ilm ehiklm iklm ilm iklm im i i

No 1624 1281 199 98 45 181 143 98 102 198 119 137 83 22124% 23% 34% 30% 25% 21% 16% 17% 21% 35% 19% 25% 29% 29%

acd ad f f efghjklm fgj efghj efghjk

Don't know 11 8 1 1 * 1 1 1 2 - 1 2 - 1*% *% *% *% *% *% *% *% *% -% *% *% -% *%





QE2. Do you or does anyone in your household have access to the Internet/Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes - have access and use at home 4745 2331 2414 784 2102 1426 332 101 650 369 603 1050 1444 1519 832 926 4325 40871% 73% 69% 79% 84% 72% 47% 20% 47% 64% 79% 94% 86% 78% 68% 52% 71% 76%


Yes - have access but don't use at home 141 67 74 11 30 61 26 13 28 14 14 9 28 37 35 41 129 112% 2% 2% 1% 1% 3% 4% 3% 2% 2% 2% 1% 2% 2% 3% 2% 2% 2%

cd cd cd k k k lm

No do not have access at home 1760 789 971 199 372 478 332 379 682 195 141 57 198 393 350 803 1644 11326% 25% 28% 20% 15% 24% 47% 76% 50% 34% 19% 5% 12% 20% 29% 45% 27% 21%


Don't know 36 17 19 2 11 6 10 8 13 1 2 1 7 7 6 14 32 41% 1% 1% *% *% *% 1% 2% 1% *% *% *% *% *% *% 1% 1% 1%

cde cde ik mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE2. Do you or does anyone in your household have access to the Internet/Worldwide Web at HOME (via any device, e.g. PC, mobile phone etc)? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes - have access and use at home 4745 4053 350 211 130 629 743 433 358 348 468 387 191 49771% 73% 60% 64% 71% 74% 81% 77% 75% 61% 76% 70% 66% 66%

bc bc ilm ehijklm iklm ilm iklm i i

Yes - have access but don't use at home 141 110 19 7 4 11 15 9 11 7 8 18 8 222% 2% 3% 2% 2% 1% 2% 2% 2% 1% 1% 3% 3% 3%

a efij eij

No do not have access at home 1760 1390 209 110 50 204 150 116 105 213 138 146 88 22926% 25% 36% 33% 27% 24% 16% 21% 22% 37% 22% 26% 31% 30%

ad ad f f f efghjklm f fg efghj efghj

Don't know 36 32 3 1 - 4 7 1 5 2 4 3 * 51% 1% 1% *% -% *% 1% *% 1% *% 1% 1% *% 1%

dColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE3 (IN6). SHOWCARD Do you ever access the internet anywhere other than in your home at all? IF YES: Where is that? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Your workplace 1614 833 780 161 911 515 21 5 106 76 215 596 703 628 186 93 1431 17824% 26% 22% 16% 36% 26% 3% 1% 8% 13% 28% 53% 42% 32% 15% 5% 23% 33%

b fg cefg cfg g h hi hij mno no o p

In someone else's home 664 300 365 231 283 110 34 7 131 63 93 125 166 202 112 181 617 4510% 9% 10% 23% 11% 6% 5% 1% 10% 11% 12% 11% 10% 10% 9% 10% 10% 8%

defg efg g g h

Anywhere - using a 3G mobile phone 367 238 128 102 188 74 3 - 40 26 45 124 141 128 48 47 324 405% 7% 4% 10% 7% 4% *% -% 3% 4% 6% 11% 8% 7% 4% 3% 5% 7%

b defg efg fg h h hij mno no o p

Library 322 152 171 106 122 73 18 4 101 40 36 37 78 104 30 109 271 505% 5% 5% 11% 5% 4% 3% 1% 7% 7% 5% 3% 5% 5% 2% 6% 4% 9%

defg efg g g jk jk n n ln p

School/ college 315 152 163 238 54 22 1 * 40 8 21 40 92 123 36 63 271 445% 5% 5% 24% 2% 1% *% *% 3% 1% 3% 4% 6% 6% 3% 4% 4% 8%

defg efg fg i i no no p

Anywhere - using Wi-Fi/ wireless broadbandand a laptop/ portable media player/ gamesplayer 229 170 59 50 105 65 9 - 20 13 23 100 114 65 24 26 206 19

3% 5% 2% 5% 4% 3% 1% -% 1% 2% 3% 9% 7% 3% 2% 1% 3% 3%b efg fg fg g h hij mno no

Internet cafe 157 105 52 39 73 39 6 - 24 14 15 37 52 54 24 28 123 332% 3% 1% 4% 3% 2% 1% -% 2% 2% 2% 3% 3% 3% 2% 2% 2% 6%

b efg efg fg g hj no o p

University 136 79 57 84 41 7 3 2 46 9 10 19 35 83 8 10 112 232% 2% 2% 8% 2% *% *% *% 3% 1% 1% 2% 2% 4% 1% 1% 2% 4%

b defg efg ijk no lno pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

UK culture centre/ Learn Direct/ other onlinelearning centres 20 9 11 3 8 8 2 - 6 2 - 1 6 3 2 8 16 2

*% *% *% *% *% *% *% -% *% *% -% *% *% *% *% *% *% *%j j

Other 90 48 42 10 37 29 10 4 8 10 9 11 26 29 13 22 82 81% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1% 2% 1% 1% 1% 1% 2%

h

No, do not 3895 1772 2122 354 1191 1257 612 480 985 399 420 393 715 947 867 1335 3649 23558% 55% 61% 36% 47% 64% 87% 96% 72% 69% 55% 35% 43% 48% 71% 75% 60% 44%

a c cd cde cdef jk jk k l lm lmn q

EVER USE INTERNET AT HOME ORELSEWHERE 5159 2528 2632 900 2276 1522 353 108 781 417 653 1076 1503 1655 895 1077 4685 461

77% 79% 76% 90% 91% 77% 50% 22% 57% 72% 86% 96% 90% 85% 73% 60% 76% 86%b efg efg fg g h hi hij mno no o p










Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Your workplace 1614 1398 119 58 38 270 262 130 112 100 159 126 83 15624% 25% 20% 18% 20% 32% 29% 23% 23% 18% 26% 23% 29% 21%

bcd ghijkm ghikm i i im i ikm

In someone else's home 664 564 53 24 23 66 106 82 32 57 54 61 23 8210% 10% 9% 7% 13% 8% 12% 15% 7% 10% 9% 11% 8% 11%

c abc eh ehijklm eh eh

Anywhere - using a 3G mobile phone 367 328 16 13 9 61 50 42 21 24 37 35 23 355% 6% 3% 4% 5% 7% 5% 7% 4% 4% 6% 6% 8% 5%

bc b im im him

Library 322 268 27 13 15 57 38 39 24 12 33 19 12 345% 5% 5% 4% 8% 7% 4% 7% 5% 2% 5% 3% 4% 4%

abc fiklm i fiklm i i i

School/ college 315 274 21 9 11 51 48 16 19 28 25 38 12 385% 5% 4% 3% 6% 6% 5% 3% 4% 5% 4% 7% 4% 5%

bc bc g g ghj

Anywhere - using Wi-Fi/ wireless broadband and a laptop/portable media player/ games player 229 201 16 6 6 27 35 26 12 13 26 18 15 28

3% 4% 3% 2% 3% 3% 4% 5% 2% 2% 4% 3% 5% 4%c i hi

Internet cafe 157 139 8 4 6 47 30 12 4 9 7 12 2 162% 2% 1% 1% 3% 5% 3% 2% 1% 2% 1% 2% 1% 2%

bc bc fghijklm hijl

University 136 95 21 10 10 26 15 12 3 12 4 11 1 122% 2% 4% 3% 5% 3% 2% 2% 1% 2% 1% 2% *% 2%

a a ac hjl l jl jl l lColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

UK culture centre/ Learn Direct/ other online learningcentres 20 19 1 1 - - 5 4 1 2 - 1 1 4

*% *% *% *% -% -% 1% 1% *% *% -% *% *% 1%e e e

Other 90 84 3 2 1 44 9 8 3 - 8 2 1 91% 2% 1% 1% *% 5% 1% 1% 1% -% 1% *% *% 1%

bcd fghijklm i ik i i i

No, do not 3895 3200 371 217 107 386 514 305 288 400 360 325 165 45658% 57% 64% 66% 58% 46% 56% 55% 60% 70% 58% 59% 57% 61%

ad ad e e e efghjklm e e e eg

EVER USE INTERNET AT HOME OR ELSEWHERE 5159 4381 403 232 143 708 776 457 386 386 490 411 213 55377% 78% 69% 70% 78% 83% 85% 82% 81% 68% 79% 74% 74% 73%

bc bc iklm ijklm iklm iklm ikm i i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE4 (QE23). SHOWCARD And how often do you personally use the Internet nowadays either at home or elsewhere? (SINGLE CODE)

Base : Those who use the internet at home or elsewhere


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5159 2528 2632 900 2276 1522 353 108 781 417 653 1076 1503 1655 895 1077 4685 461

Every day 3415 1777 1638 624 1627 947 175 42 449 248 427 828 1139 1117 548 593 3110 29866% 70% 62% 69% 71% 62% 50% 39% 57% 60% 65% 77% 76% 68% 61% 55% 66% 65%

b efg efg fg g hi hij mno no o


a cde k l l l


a d d cde cde k k k l lm lm


a d cdef k k k lm lm

A few times a year 70 26 43 3 21 29 10 7 22 13 8 5 13 18 12 26 64 51% 1% 2% *% 1% 2% 3% 6% 3% 3% 1% *% 1% 1% 1% 2% 1% 1%

a c cd cd cdef jk jk k lmn

Less than once a year 6 3 3 1 2 1 1 * 2 * * * * * 1 4 5 1*% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *% *%

lm

Never 114 48 66 3 24 58 23 6 20 10 12 5 18 29 30 36 101 122% 2% 3% *% 1% 4% 6% 6% 3% 2% 2% 1% 1% 2% 3% 3% 2% 3%

c cd cde cd k k k lm lm

Don't know 60 27 33 12 15 24 7 2 19 4 3 2 6 19 13 22 51 81% 1% 1% 1% 1% 2% 2% 2% 2% 1% 1% *% *% 1% 1% 2% 1% 2%

d d d d ijk k l l lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE4 (QE23). SHOWCARD And how often do you personally use the Internet nowadays either at home or elsewhere? (SINGLE CODE)

Base : Those who use the internet at home or elsewhere




Total 5159 4381 403 232 143 708 776 457 386 386 490 411 213 553

Every day 3415 2958 215 153 88 482 515 330 246 249 355 300 131 35066% 68% 53% 66% 62% 68% 66% 72% 64% 64% 72% 73% 61% 63%

bd b b l hilm fhilm fhilm


acd gk gk gjk gk


a f efgjk


ac jm jm

A few times a year 70 58 5 3 4 4 13 10 7 3 2 2 8 81% 1% 1% 1% 3% 1% 2% 2% 2% 1% *% *% 4% 2%

ab k ejk k eijkm

Less than once a year 6 3 1 1 1 - - 1 - 2 - - 1 -*% *% *% *% *% -% -% *% -% *% -% -% *% -%

a a

Never 114 91 10 6 7 16 21 9 5 7 11 5 2 142% 2% 3% 2% 5% 2% 3% 2% 1% 2% 2% 1% 1% 3%

abc l

Don't know 60 45 11 3 1 8 7 4 1 7 5 6 3 51% 1% 3% 1% 1% 1% 1% 1% *% 2% 1% 1% 1% 1%

acd hColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE5A (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes 4285 2204 2081 774 1945 1229 261 76 665 338 570 923 1246 1373 746 900 3905 36964% 69% 60% 78% 77% 62% 37% 15% 48% 58% 75% 83% 74% 70% 61% 50% 64% 69%

b efg efg fg g h hi hij mno no o p

No 2168 902 1265 202 503 667 402 392 661 217 177 181 383 527 430 811 2020 14332% 28% 36% 20% 20% 34% 57% 78% 48% 37% 23% 16% 23% 27% 35% 45% 33% 27%


Don't know 229 98 131 19 66 75 37 32 47 25 14 13 48 57 47 74 205 243% 3% 4% 2% 3% 4% 5% 6% 3% 4% 2% 1% 3% 3% 4% 4% 3% 4%

cd cd cde jk jk lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE5A (QE21). Before now, were you aware that you can access broadband services on your PC or laptop by using a mobile network? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes 4285 3620 356 198 111 606 600 377 353 284 365 391 181 46364% 65% 61% 60% 60% 71% 66% 67% 74% 50% 59% 70% 63% 62%

bcd fijlm ij ijm fgijlm i fijlm i i

No 2168 1777 206 117 68 195 278 177 114 279 207 157 102 26732% 32% 35% 36% 37% 23% 30% 32% 24% 49% 34% 28% 36% 36%

a a a eh eh efghjklm ehk e ehk efhk

Don't know 229 189 20 15 5 47 36 5 13 9 45 7 4 223% 3% 3% 5% 3% 6% 4% 1% 3% 2% 7% 1% 1% 3%

d ghiklm gikl g fghiklm gkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE5B (QE21b). And do you or anyone in your household access the internet in this way? (MULTICODE OPTIONS 1-2 ONLY)

Base : Those aware that you can access broadband services on your PC or laptop using a mobile network


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4285 2204 2081 774 1945 1229 261 76 665 338 570 923 1246 1373 746 900 3905 369

Yes while at home 834 409 425 205 431 175 18 5 141 50 95 181 242 260 142 184 746 8819% 19% 20% 27% 22% 14% 7% 6% 21% 15% 17% 20% 19% 19% 19% 20% 19% 24%

defg efg fg ij i p

Yes outside the home 569 317 252 123 283 149 12 2 69 28 61 189 232 182 78 75 511 5413% 14% 12% 16% 15% 12% 5% 3% 10% 8% 11% 20% 19% 13% 10% 8% 13% 15%

b efg efg fg hij mno no

TOTAL YES 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 11026% 26% 26% 32% 29% 22% 11% 9% 26% 19% 21% 31% 30% 25% 23% 24% 26% 30%

defg efg fg ij hij mno

No 3111 1596 1515 510 1361 943 228 69 481 266 443 630 861 1014 555 668 2853 25073% 72% 73% 66% 70% 77% 87% 91% 72% 79% 78% 68% 69% 74% 74% 74% 73% 68%

c cd cde cde k hk hk l l l q

Don't know 61 35 26 14 21 21 5 - 9 6 8 8 13 14 17 14 52 81% 2% 1% 2% 1% 2% 2% -% 1% 2% 1% 1% 1% 1% 2% 2% 1% 2%

lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q





Base : Those aware that you can access broadband services on your PC or laptop using a mobile network




Total 4285 3620 356 198 111 606 600 377 353 284 365 391 181 463

Yes while at home 834 709 59 44 22 141 138 57 54 58 59 73 37 9119% 20% 16% 22% 20% 23% 23% 15% 15% 20% 16% 19% 21% 20%

b b ghj ghj

Yes outside the home 569 496 38 25 10 64 93 54 41 46 37 53 38 7113% 14% 11% 13% 9% 11% 15% 14% 12% 16% 10% 14% 21% 15%

bd d ej ej eghjk ej

TOTAL YES 1113 945 82 58 29 160 185 87 83 76 78 98 53 12426% 26% 23% 29% 26% 26% 31% 23% 23% 27% 21% 25% 29% 27%

b ghjk j

No 3111 2623 270 137 81 439 411 287 265 204 276 290 126 32573% 72% 76% 69% 73% 72% 68% 76% 75% 72% 75% 74% 70% 70%

ac f f f

Don't know 61 52 4 3 2 7 5 2 5 3 11 3 2 141% 1% 1% 2% 2% 1% 1% 1% 1% 1% 3% 1% 1% 3%

efgk efgkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes while at home 834 409 425 205 431 175 18 5 141 50 95 181 242 260 142 184 746 8812% 13% 12% 21% 17% 9% 3% 1% 10% 9% 13% 16% 14% 13% 12% 10% 12% 16%

defg efg fg g i hij no o p

Yes outside the home 569 317 252 123 283 149 12 2 69 28 61 189 232 182 78 75 511 549% 10% 7% 12% 11% 8% 2% *% 5% 5% 8% 17% 14% 9% 6% 4% 8% 10%

b efg efg fg g hi hij mno no o

TOTAL YES 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 11017% 18% 16% 25% 22% 13% 4% 1% 13% 11% 16% 26% 22% 18% 14% 12% 16% 21%

b defg efg fg g hi hij mno no o p

No 5508 2596 2912 731 1930 1686 667 493 1189 508 633 824 1292 1597 1032 1552 5078 41882% 81% 84% 73% 77% 86% 95% 99% 87% 88% 83% 74% 77% 82% 84% 87% 83% 78%

a c cd cde cdef jk jk k l lm lmn q

Don't know 61 35 26 14 21 21 5 - 9 6 8 8 13 14 17 14 52 81% 1% 1% 1% 1% 1% 1% -% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2%

g g g g mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes while at home 834 709 59 44 22 141 138 57 54 58 59 73 37 9112% 13% 10% 13% 12% 17% 15% 10% 11% 10% 10% 13% 13% 12%

b b ghijm gij

Yes outside the home 569 496 38 25 10 64 93 54 41 46 37 53 38 719% 9% 7% 8% 5% 8% 10% 10% 9% 8% 6% 10% 13% 9%

bd d j j j ehijkm j

TOTAL YES 1113 945 82 58 29 160 185 87 83 76 78 98 53 12417% 17% 14% 18% 16% 19% 20% 16% 17% 13% 13% 18% 18% 16%

b b ij gij j ij ij

No 5508 4589 496 269 154 681 725 469 392 492 529 454 232 61582% 82% 85% 82% 84% 80% 79% 84% 82% 86% 86% 82% 81% 82%

ac f efhklm ef

Don't know 61 52 4 3 2 7 5 2 5 3 11 3 2 141% 1% 1% 1% 1% 1% 1% *% 1% *% 2% 1% 1% 2%

fgik fgikColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the Internet at home? (MULTICODE)

Base : Those with access to the internet at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Ordinary phone line - dialup access 68 29 39 9 15 25 14 4 7 9 6 11 20 25 8 14 65 31% 1% 2% 1% 1% 2% 4% 3% 1% 2% 1% 1% 1% 2% 1% 1% 1% 1%

d cde cd hjk

Fixed Broadband ADSL through a phone line orcable service - always on, high speed access, 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

89% 90% 87% 83% 88% 92% 91% 93% 78% 88% 90% 94% 93% 90% 89% 80% 89% 85%b c cd c c h h hij mno o o q

Broadband through a mobile network -connecting via a USB stick or dongle 998 499 499 234 514 222 22 6 168 60 110 236 311 305 164 212 895 101

20% 21% 20% 29% 24% 15% 6% 5% 25% 16% 18% 22% 21% 20% 19% 22% 20% 24%defg efg fg ij ij p

ISDN line - mid speed access, allows you tomake voice calls at the same time as using theinternet 10 3 8 1 6 2 * - 1 1 1 3 3 4 2 1 10 -

*% *% *% *% *% *% *% -% *% *% *% *% *% *% *% *% *% -%

Other 27 12 15 9 13 4 - - 12 4 3 2 5 2 3 15 27 -1% 1% 1% 1% 1% *% -% -% 2% 1% *% *% *% *% *% 2% 1% -%

ef jk k lmn

Don't know 76 28 48 13 24 24 13 3 17 4 4 5 13 23 15 25 65 102% 1% 2% 2% 1% 2% 4% 2% 3% 1% 1% *% 1% 1% 2% 3% 1% 2%

a cde jk lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE6 (QE9). SHOWCARD Which of these methods does your household use to connect to the Internet at home? (MULTICODE)





Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Ordinary phone line - dialup access 68 57 5 4 2 2 21 10 4 2 7 4 * 71% 1% 1% 2% 2% *% 3% 2% 1% 1% 1% 1% *% 1%

eikl eil e

Fixed Broadband ADSL through a phone line or cableservice - always on, high speed access, 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

89% 89% 86% 86% 86% 83% 90% 91% 89% 93% 93% 88% 91% 87%bcd e em e ekm ekm e e

Broadband through a mobile network - connecting via aUSB stick or dongle 998 848 73 51 26 159 162 70 69 70 75 82 44 117

20% 20% 20% 24% 19% 25% 21% 16% 19% 20% 16% 20% 22% 23%ghj gj gj gj

ISDN line - mid speed access, allows you to make voicecalls at the same time as using the internet 10 8 - 2 * 1 1 - - 1 - 2 - 2

*% *% -% 1% *% *% *% -% -% *% -% 1% -% *%ab

Other 27 25 1 1 * - 4 5 2 - 7 - 2 61% 1% *% 1% *% -% *% 1% *% -% 1% -% 1% 1%

eik eik ek eik

Don't know 76 57 12 4 3 10 13 3 2 1 2 6 6 152% 1% 3% 2% 2% 2% 2% 1% *% *% *% 1% 3% 3%

a i ghij ghijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE7 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Ordinary phone line - dialup access 57 23 34 8 11 23 12 4 7 6 5 7 17 22 6 12 54 31% 1% 1% 1% *% 2% 3% 3% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

d cde cd

Fixed Broadband ADSL through a phone line orcable service - always on, high speed access, 4284 2129 2155 647 1854 1354 325 105 526 334 553 988 1347 1381 767 769 3916 355

88% 89% 87% 81% 87% 91% 91% 93% 78% 87% 90% 93% 91% 89% 88% 80% 88% 85%b c cd cd cd h h hij mno o o q

Broadband through a mobile network -connecting via a USB stick or dongle 446 205 240 119 231 86 8 2 118 37 53 57 93 127 75 149 394 51

9% 9% 10% 15% 11% 6% 2% 2% 17% 10% 9% 5% 6% 8% 9% 15% 9% 12%defg efg fg ijk k k l l lmn p

ISDN line - mid speed access, allows you tomake voice calls at the same time as using theinternet 6 2 5 1 4 1 * - 1 - - 1 2 2 2 1 6 -

*% *% *% *% *% *% *% -% *% -% -% *% *% *% *% *% *% -%

Other 18 11 7 8 9 1 - - 9 3 2 - - 2 3 12 18 -*% *% *% 1% *% *% -% -% 1% 1% *% -% -% *% *% 1% *% -%

def e jk k l lmn

Don't know 76 28 48 13 24 24 13 3 17 4 4 5 13 23 15 25 65 102% 1% 2% 2% 1% 2% 4% 2% 3% 1% 1% *% 1% 1% 2% 3% 1% 2%

a cde jk lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE7 (QE10). SHOWCARD And which of these is your MAIN method of connection? (SINGLE CODE)





Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Ordinary phone line - dialup access 57 48 5 3 2 2 13 10 4 2 6 4 * 71% 1% 1% 1% 2% *% 2% 2% 1% 1% 1% 1% *% 1%

e eil

Fixed Broadband ADSL through a phone line or cableservice - always on, high speed access, 4284 3672 314 185 113 526 676 400 327 329 441 354 175 445

88% 88% 85% 84% 85% 82% 89% 91% 89% 92% 93% 87% 88% 86%bcd e em e ekm eklm e e

Broadband through a mobile network - connecting via aUSB stick or dongle 446 367 39 24 16 102 53 27 34 24 26 40 16 45

9% 9% 11% 11% 12% 16% 7% 6% 9% 7% 5% 10% 8% 9%a a fghijklm gj

ISDN line - mid speed access, allows you to make voicecalls at the same time as using the internet 6 5 - 1 - 1 - - - - - 2 - 1

*% *% -% 1% -% *% -% -% -% -% -% 1% -% *%ab

Other 18 16 * 1 * - 4 2 2 - 2 - 2 5*% *% *% 1% *% -% *% *% *% -% *% -% 1% 1%

ek eik

Don't know 76 57 12 4 3 10 13 3 2 1 2 6 6 152% 1% 3% 2% 2% 2% 2% 1% *% *% *% 1% 3% 3%

a i ghij ghijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE8A (QE15A). Approximately how much would you estimate your household pays each MONTH for your mobile broadband service? (SINGLE CODE)

Base : Those with mobile broadband for use at home or outside the home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e ~f ~g h ~i j k l m n o p q


Total 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 110

£0/Free 59 40 19 12 33 12 ** ** 9 ** 2 21 23 21 3 12 53 65% 7% 3% 5% 6% 4% ** ** 5% ** 1% 7% 6% 6% 2% 5% 5% 5%

b j j n n n

Up to £4.99 11 5 6 2 7 1 ** ** - ** 2 7 9 1 * 1 11 -1% 1% 1% 1% 1% *% ** ** -% ** 1% 3% 2% *% *% *% 1% -%

h mno

£5 - £9.99 59 31 28 8 30 18 ** ** 12 ** 6 22 13 21 10 14 54 65% 5% 5% 3% 5% 7% ** ** 7% ** 5% 8% 4% 6% 5% 7% 5% 5%

c

£10 - £14.99 101 53 48 24 51 22 ** ** 23 ** 11 29 25 32 14 29 89 129% 9% 9% 10% 9% 8% ** ** 13% ** 10% 10% 7% 9% 8% 14% 9% 11%

ln

£15 - £17.99 169 94 75 44 91 31 ** ** 47 ** 16 20 36 49 27 56 147 2215% 16% 14% 18% 16% 12% ** ** 27% ** 14% 7% 10% 14% 16% 26% 15% 20%

e jk k l lmn

£18 - £24.99 30 21 10 10 17 4 ** ** 10 ** 3 5 7 11 6 7 28 23% 4% 2% 4% 3% 2% ** ** 6% ** 2% 2% 2% 3% 3% 3% 3% 2%

b k

£25 - £29.99 22 12 9 5 11 5 ** ** 3 ** 3 4 8 7 2 5 19 32% 2% 2% 2% 2% 2% ** ** 2% ** 2% 2% 2% 2% 1% 2% 2% 3%

£30 - £34.99 38 20 18 10 19 9 ** ** 5 ** 7 7 11 10 5 11 32 53% 3% 3% 4% 3% 3% ** ** 3% ** 6% 2% 3% 3% 3% 5% 3% 5%

£35 - £39.99 12 2 9 2 8 2 ** ** 5 ** * 4 2 2 3 4 10 11% *% 2% 1% 1% 1% ** ** 3% ** *% 1% 1% 1% 2% 2% 1% 1%

a

£40 or over 27 15 12 7 15 5 ** ** 6 ** 4 10 12 8 2 5 25 22% 3% 2% 3% 3% 2% ** ** 3% ** 3% 3% 3% 2% 1% 2% 3% 2%








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 110

Don't know - pay as part of package e.g. digitalTV or landline phone 192 90 103 32 107 49 ** ** 12 ** 24 50 70 59 41 22 178 14

17% 16% 19% 13% 19% 19% ** ** 7% ** 20% 18% 19% 17% 23% 10% 18% 13%c c h h o o o

Don't know 387 185 201 93 172 104 ** ** 42 ** 40 107 152 121 62 51 347 3635% 32% 37% 37% 31% 39% ** ** 24% ** 34% 38% 41% 35% 35% 23% 35% 33%

d d h h o o oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c d e f ~g ~h ~i ~j k ~l m


Total 1113 945 82 58 29 160 185 87 83 76 78 98 53 124

£0/Free 59 47 3 4 5 2 13 ** ** ** ** 2 ** 105% 5% 4% 6% 16% 1% 7% ** ** ** ** 2% ** 8%

abc e ek

Up to £4.99 11 9 1 1 1 - 2 ** ** ** ** 3 ** -1% 1% 1% 1% 2% -% 1% ** ** ** ** 3% ** -%

£5 - £9.99 59 53 3 2 1 8 9 ** ** ** ** 1 ** 125% 6% 3% 3% 4% 5% 5% ** ** ** ** 1% ** 10%

k

£10 - £14.99 101 86 7 6 2 23 13 ** ** ** ** 4 ** 89% 9% 8% 10% 8% 14% 7% ** ** ** ** 4% ** 6%

km

£15 - £17.99 169 133 20 10 6 27 27 ** ** ** ** 18 ** 1715% 14% 24% 17% 20% 17% 14% ** ** ** ** 18% ** 14%

a

£18 - £24.99 30 23 4 1 2 4 6 ** ** ** ** 1 ** 33% 2% 5% 2% 8% 3% 4% ** ** ** ** 1% ** 2%

ac

£25 - £29.99 22 19 1 * 1 5 3 ** ** ** ** 1 ** 22% 2% 1% 1% 3% 3% 1% ** ** ** ** 1% ** 2%

£30 - £34.99 38 32 3 3 * 3 6 ** ** ** ** 3 ** 63% 3% 4% 5% 2% 2% 3% ** ** ** ** 3% ** 5%

£35 - £39.99 12 10 1 1 1 - 1 ** ** ** ** 3 ** -1% 1% 1% 1% 2% -% 1% ** ** ** ** 3% ** -%

em

£40 or over 27 24 1 2 * 4 4 ** ** ** ** 4 ** 92% 3% 2% 3% 1% 2% 2% ** ** ** ** 4% ** 7%

Don't know - pay as part of package e.g. digital TV orlandline phone 192 170 11 9 2 38 24 ** ** ** ** 23 ** 26

17% 18% 13% 16% 8% 23% 13% ** ** ** ** 23% ** 21%d f f










Total 1113 945 82 58 29 160 185 87 83 76 78 98 53 124

Don't know 387 333 27 19 7 45 76 ** ** ** ** 35 ** 3235% 35% 33% 33% 26% 28% 41% ** ** ** ** 36% ** 26%

emColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE8B (QE15). Approximately how much would you estimate your household pays each MONTH for your Internet service at home? (SINGLE CODE)

Base : Those with fixed or narrowband access to the internet at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4486 2225 2260 690 1919 1415 351 111 564 349 569 1016 1395 1444 799 825 4102 371

£0/Free 111 52 58 11 52 35 11 3 11 11 20 39 37 41 17 15 104 62% 2% 3% 2% 3% 2% 3% 2% 2% 3% 3% 4% 3% 3% 2% 2% 3% 2%

c h

Up to £4.99 12 6 6 * 5 1 3 3 4 1 1 4 8 2 1 1 12 -*% *% *% *% *% *% 1% 3% 1% *% *% *% 1% *% *% *% *% -%

cde cde mno

£5 - £9.99 165 86 79 16 84 44 15 6 28 16 21 31 50 55 26 32 150 154% 4% 3% 2% 4% 3% 4% 5% 5% 5% 4% 3% 4% 4% 3% 4% 4% 4%

ce c k

£10 - £14.99 349 163 186 35 167 105 30 12 38 39 51 69 100 106 71 72 316 338% 7% 8% 5% 9% 7% 9% 11% 7% 11% 9% 7% 7% 7% 9% 9% 8% 9%

c c c c hk

£15 - £17.99 496 262 234 62 192 178 50 14 71 54 72 111 154 161 85 92 457 3711% 12% 10% 9% 10% 13% 14% 12% 13% 15% 13% 11% 11% 11% 11% 11% 11% 10%

cd cd k

£18 - £24.99 403 225 179 42 183 140 32 6 53 27 65 91 142 129 59 73 376 249% 10% 8% 6% 10% 10% 9% 6% 9% 8% 11% 9% 10% 9% 7% 9% 9% 6%

b c c c i n

£25 - £29.99 122 74 48 5 63 37 13 3 11 11 16 38 50 44 12 14 108 143% 3% 2% 1% 3% 3% 4% 3% 2% 3% 3% 4% 4% 3% 2% 2% 3% 4%

b c c c c h no no

£30 - £34.99 71 40 32 10 42 17 3 - 12 1 8 20 24 18 13 14 63 92% 2% 1% 1% 2% 1% 1% -% 2% *% 1% 2% 2% 1% 2% 2% 2% 2%

ef i i i

£35 - £39.99 31 18 13 7 11 10 2 1 3 1 9 5 5 8 11 7 30 11% 1% 1% 1% 1% 1% 1% 1% 1% *% 1% 1% *% 1% 1% 1% 1% *%

k lm

£40 or over 49 28 21 8 13 24 4 - 5 5 7 13 14 20 8 7 43 61% 1% 1% 1% 1% 2% 1% -% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2%








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4486 2225 2260 690 1919 1415 351 111 564 349 569 1016 1395 1444 799 825 4102 371

Don't know - pay as part of package e.g. digitalTV or landline phone 1999 961 1037 259 895 655 144 46 250 143 244 489 603 648 370 370 1827 167

45% 43% 46% 38% 47% 46% 41% 42% 44% 41% 43% 48% 43% 45% 46% 45% 45% 45%a cf cf ij

Don't know 677 309 368 236 212 168 43 18 79 39 56 105 209 210 127 126 616 5915% 14% 16% 34% 11% 12% 12% 16% 14% 11% 10% 10% 15% 15% 16% 15% 15% 16%

a defg jkColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4486 3835 334 196 120 546 711 420 337 332 455 369 188 478

£0/Free 111 96 5 6 4 12 23 11 10 2 9 5 9 142% 2% 1% 3% 3% 2% 3% 3% 3% 1% 2% 1% 5% 3%

b b ik i i ik i

Up to £4.99 12 10 1 1 - 2 1 1 1 - 3 - 1 1*% *% *% 1% -% *% *% *% *% -% 1% -% 1% *%

£5 - £9.99 165 142 10 7 6 21 35 10 18 9 14 9 7 194% 4% 3% 4% 5% 4% 5% 2% 5% 3% 3% 2% 4% 4%

b k k

£10 - £14.99 349 298 24 16 12 37 58 28 35 32 44 21 10 338% 8% 7% 8% 10% 7% 8% 7% 10% 10% 10% 6% 5% 7%

kl kl kl

£15 - £17.99 496 414 36 27 19 52 87 55 41 36 44 40 13 4711% 11% 11% 14% 16% 10% 12% 13% 12% 11% 10% 11% 7% 10%

a ab l l l

£18 - £24.99 403 338 32 16 18 37 71 32 43 23 45 38 9 399% 9% 10% 8% 15% 7% 10% 8% 13% 7% 10% 10% 5% 8%

abc l egilm l l

£25 - £29.99 122 106 9 3 4 13 27 11 8 9 12 4 3 193% 3% 3% 2% 3% 2% 4% 3% 2% 3% 3% 1% 2% 4%

k k

£30 - £34.99 71 62 4 3 3 12 5 7 6 8 3 4 4 132% 2% 1% 2% 2% 2% 1% 2% 2% 2% 1% 1% 2% 3%

f fjk

£35 - £39.99 31 28 1 2 * 4 1 3 - 7 6 5 - 31% 1% *% 1% *% 1% *% 1% -% 2% 1% 1% -% 1%

fhlm f fh

£40 or over 49 39 4 2 5 7 12 5 - 1 5 4 3 41% 1% 1% 1% 4% 1% 2% 1% -% *% 1% 1% 1% 1%

abc hi hColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4486 3835 334 196 120 546 711 420 337 332 455 369 188 478

Don't know - pay as part of package e.g. digital TV orlandline phone 1999 1736 153 78 31 278 260 206 129 161 206 190 100 207

45% 45% 46% 40% 26% 51% 37% 49% 38% 48% 45% 52% 53% 43%cd cd d fhm fh fh f fhm fhjm f

Don't know 677 567 57 35 19 72 130 50 46 46 64 50 30 7915% 15% 17% 18% 16% 13% 18% 12% 14% 14% 14% 14% 16% 17%

a egkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE9 (QE7). Which Internet Service Provider (ISP) does your household currently use as its MAIN supplier at home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Virgin Media (NTL/ Telewest/ Blueyonder) 1087 522 565 179 505 325 68 10 156 91 144 218 310 361 205 206 981 10222% 22% 23% 23% 24% 22% 19% 9% 23% 24% 23% 21% 21% 23% 24% 21% 22% 24%

g fg g g

BT Total Broadband 858 455 403 137 355 290 52 22 102 71 97 237 306 274 147 124 780 7518% 19% 16% 17% 17% 20% 15% 20% 15% 18% 16% 22% 21% 18% 17% 13% 18% 18%

b df hj mno o o

Sky 626 309 317 94 331 166 26 9 69 35 78 146 187 190 112 135 566 5913% 13% 13% 12% 16% 11% 7% 8% 10% 9% 13% 14% 13% 12% 13% 14% 13% 14%

f cefg f i hi

Talk Talk (Carphone Warehouse) 503 226 277 59 204 163 58 19 61 54 73 109 131 173 95 102 456 4710% 9% 11% 7% 10% 11% 16% 17% 9% 14% 12% 10% 9% 11% 11% 11% 10% 11%

a c c cde cde hk l

AOL 264 134 129 36 114 87 19 8 23 18 32 61 82 80 49 51 245 185% 6% 5% 4% 5% 6% 5% 7% 3% 5% 5% 6% 6% 5% 6% 5% 6% 4%

h

Orange (Wanadoo/ Freeserve) 187 96 92 35 82 60 9 2 29 8 30 46 54 68 31 33 182 54% 4% 4% 4% 4% 4% 2% 2% 4% 2% 5% 4% 4% 4% 4% 3% 4% 1%

i i i q

BT (other/ unspecified) 184 87 97 33 61 62 17 12 21 8 17 42 73 51 32 27 172 104% 4% 4% 4% 3% 4% 5% 11% 3% 2% 3% 4% 5% 3% 4% 3% 4% 2%

d d cdef i mo

Tiscali/ Lineone/ Tiny online 160 71 88 22 57 60 15 5 14 15 17 36 55 42 31 31 150 93% 3% 4% 3% 3% 4% 4% 5% 2% 4% 3% 3% 4% 3% 4% 3% 3% 2%

d h

O2 112 58 54 28 64 18 1 1 33 13 15 19 23 42 15 31 96 162% 2% 2% 4% 3% 1% *% 1% 5% 3% 2% 2% 2% 3% 2% 3% 2% 4%

ef ef jk l ln pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

'3' 102 41 61 32 55 13 2 1 35 8 14 8 15 30 23 35 87 152% 2% 2% 4% 3% 1% 1% 1% 5% 2% 2% 1% 1% 2% 3% 4% 2% 4%

a defg ef ijk k k l l lm p

BT Yahoo 92 49 43 11 28 38 12 3 10 12 9 19 23 35 17 17 87 52% 2% 2% 1% 1% 3% 3% 2% 2% 3% 2% 2% 2% 2% 2% 2% 2% 1%

cd cd hj

T-Mobile 74 35 38 25 30 16 2 - 22 7 10 7 16 17 7 32 60 142% 1% 2% 3% 1% 1% 1% -% 3% 2% 2% 1% 1% 1% 1% 3% 1% 3%

defg jk k k lmn p

BT Openworld 58 30 28 6 28 17 6 1 7 3 3 21 26 19 5 8 55 11% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 2% 2% 1% 1% 1% 1% *%

j no

Plusnet 38 19 19 2 15 10 8 1 6 3 5 8 13 13 5 6 36 21% 1% 1% *% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

cde

Pipex 33 18 15 2 13 15 3 1 3 1 7 5 10 12 7 4 31 21% 1% 1% *% 1% 1% 1% 1% *% *% 1% *% 1% 1% 1% *% 1% *%

c

Tesco.net 27 9 18 3 7 13 4 - 6 3 1 5 8 5 2 11 26 11% *% 1% *% *% 1% 1% -% 1% 1% *% *% 1% *% *% 1% 1% *%

d d mn

Post Office 25 13 11 1 10 7 6 1 6 2 5 3 8 8 5 4 22 21% 1% *% *% *% *% 2% 1% 1% *% 1% *% 1% 1% 1% *% *% 1%

cde

Demon Internet 10 8 2 2 5 2 2 - 2 - * 6 8 - - 2 9 1*% *% *% *% *% *% *% -% *% -% *% 1% 1% -% -% *% *% *%

b mn m

Eclipse Internet 9 2 7 - 4 2 3 - 1 1 - 2 3 2 3 2 9 -*% *% *% -% *% *% 1% -% *% *% -% *% *% *% *% *% *% -%

cdeColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Be 6 6 - - 1 2 1 1 1 - 2 1 5 1 - - 5 1*% *% -% -% *% *% *% 1% *% -% *% *% *% *% -% -% *% *%

b cd cde no

Supanet 6 5 * - 1 3 1 - 1 - 1 1 2 1 2 1 6 -*% *% *% -% *% *% *% -% *% -% *% *% *% *% *% *% *% -%

b

Cable & Wireless/ Bulldog 6 3 3 1 2 3 - - 1 - - 1 1 2 1 1 4 2*% *% *% *% *% *% -% -% *% -% -% *% *% *% *% *% *% 1%

p

Now Broadband (UK Broadband) 5 3 2 - 3 2 - - - - 1 2 2 3 - * 5 -*% *% *% -% *% *% -% -% -% -% *% *% *% *% -% *% *% -%

Yahoo 4 2 2 1 3 * - - - 1 * - 1 3 - 1 4 1*% *% *% *% *% *% -% -% -% *% *% -% *% *% -% *% *% *%

k

Advance Internet 4 1 3 1 2 1 - - * - 2 - 1 * 1 1 4 -*% *% *% *% *% *% -% -% *% -% *% -% *% *% *% *% *% -%

k

Onetel/ Centrica 2 2 - - 1 1 - - - - - 1 1 1 - - 2 -*% *% -% -% *% *% -% -% -% -% -% *% *% *% -% -% *% -%

Claranet 2 * 1 - 1 * - - - - * - - - * 1 2 -*% *% *% -% *% *% -% -% -% -% *% -% -% -% *% *% *% -%

Toucan 2 2 - - 1 1 - - - - - 2 1 1 - - 2 -*% *% -% -% *% *% -% -% -% -% -% *% *% *% -% -% *% -%

IC24 1 - 1 - - - 1 - - - - - - - 1 - 1 -*% -% *% -% -% -% *% -% -% -% -% -% -% -% *% -% *% -%

de

Other 189 101 88 28 81 52 22 6 33 16 33 30 60 62 24 44 180 94% 4% 4% 4% 4% 3% 6% 6% 5% 4% 5% 3% 4% 4% 3% 5% 4% 2%

cde k k n qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Don't know 212 89 123 56 67 58 22 9 37 13 19 23 47 60 48 56 191 214% 4% 5% 7% 3% 4% 6% 8% 5% 3% 3% 2% 3% 4% 5% 6% 4% 5%

a de de de jk lm lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Virgin Media (NTL/ Telewest/ Blueyonder) 1087 961 72 33 21 129 140 104 76 96 119 89 60 14722% 23% 20% 15% 16% 20% 19% 23% 21% 27% 25% 22% 30% 28%

bcd c efh f efhk efhk

BT Total Broadband 858 709 81 35 33 117 169 86 64 44 81 31 33 8318% 17% 22% 16% 25% 18% 22% 19% 17% 12% 17% 8% 17% 16%

ac ac ik ijkm ik k k k k k

Sky 626 531 44 33 18 90 97 47 41 63 60 47 18 7013% 13% 12% 15% 13% 14% 13% 11% 11% 18% 13% 11% 9% 13%

l fghjkl l

Talk Talk (Carphone Warehouse) 503 425 30 33 15 58 75 37 45 36 41 48 30 5610% 10% 8% 15% 11% 9% 10% 8% 12% 10% 9% 12% 15% 11%

ab b efgj

AOL 264 221 25 12 6 39 30 17 36 26 28 18 7 195% 5% 7% 5% 4% 6% 4% 4% 10% 7% 6% 4% 4% 4%

efgjklm fglm

Orange (Wanadoo/ Freeserve) 187 158 12 12 5 18 27 24 20 17 10 24 9 84% 4% 3% 6% 4% 3% 3% 6% 5% 5% 2% 6% 4% 2%

ab m ejm jm jm ejm m

BT (other/ unspecified) 184 159 12 7 6 18 25 16 10 16 19 35 5 164% 4% 3% 3% 5% 3% 3% 4% 3% 5% 4% 9% 2% 3%

efghijlm

Tiscali/ Lineone/ Tiny online 160 136 10 10 4 21 30 18 12 5 18 15 1 173% 3% 3% 5% 3% 3% 4% 4% 3% 2% 4% 4% *% 3%

b l il il l l l l

O2 112 91 14 3 4 28 9 1 8 7 5 11 4 192% 2% 4% 1% 3% 4% 1% *% 2% 2% 1% 3% 2% 4%

ac c fgij g g g g fgjColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

'3' 102 87 6 5 4 16 19 7 2 9 6 13 3 122% 2% 2% 2% 3% 3% 2% 2% 1% 2% 1% 3% 2% 2%

b h h h h h

BT Yahoo 92 72 12 5 2 9 7 14 4 10 13 1 8 62% 2% 3% 3% 2% 1% 1% 3% 1% 3% 3% *% 4% 1%

a k fhkm fk fk efhkm k

T-Mobile 74 64 7 3 * 23 11 5 8 * 3 4 1 82% 2% 2% 1% *% 4% 1% 1% 2% *% 1% 1% 1% 2%

d d d fgijklm i i i

BT Openworld 58 48 5 5 1 9 12 8 7 4 3 1 1 41% 1% 1% 2% 1% 1% 2% 2% 2% 1% 1% *% *% 1%

ad k k k k k

Plusnet 38 35 1 1 1 4 8 7 3 - 6 2 2 31% 1% *% *% 1% 1% 1% 1% 1% -% 1% 1% 1% 1%

i i i i

Pipex 33 27 4 2 1 8 9 3 1 - 2 1 - 31% 1% 1% 1% 1% 1% 1% 1% *% -% *% *% -% 1%

ik ik

Tesco.net 27 22 2 2 1 - 3 3 3 1 9 2 - 31% 1% *% 1% 1% -% *% 1% 1% *% 2% *% -% 1%

e efikl

Post Office 25 20 2 1 1 2 5 4 1 2 1 2 - 31% *% 1% *% 1% *% 1% 1% *% *% *% *% -% 1%

Demon Internet 10 9 * - * 1 5 3 - - - - - -*% *% *% -% *% *% 1% 1% -% -% -% -% -% -%

m m

Eclipse Internet 9 9 - - * 2 4 2 1 1 - - - -*% *% -% -% *% *% *% *% *% *% -% -% -% -%










Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Be 6 6 - - - 4 - 1 - - - 1 - -*% *% -% -% -% 1% -% *% -% -% -% *% -% -%

Supanet 6 5 - * * - 2 - - - 2 1 - -*% *% -% *% *% -% *% -% -% -% *% *% -% -%

Cable & Wireless/ Bulldog 6 5 1 - - 1 1 - 1 1 - - - 1*% *% *% -% -% *% *% -% *% *% -% -% -% *%

Now Broadband (UK Broadband) 5 5 * * - - 2 1 2 - - - - -*% *% *% *% -% -% *% *% *% -% -% -% -% -%

Yahoo 4 3 1 - - - - - - 1 - 1 - 1*% *% *% -% -% -% -% -% -% *% -% *% -% *%

Advance Internet 4 4 - - * - - 1 - - 3 - - -*% *% -% -% *% -% -% *% -% -% 1% -% -% -%

Onetel/ Centrica 2 2 - - - - - - 1 - - - - 1*% *% -% -% -% -% -% -% *% -% -% -% -% *%

Claranet 2 1 - * - - - 1 - - - - - -*% *% -% *% -% -% -% *% -% -% -% -% -% -%

Toucan 2 2 - - - - - - - 1 - - 1 -*% *% -% -% -% -% -% -% -% *% -% -% *% -%

IC24 1 1 - - - - - - - - - - - 1*% *% -% -% -% -% -% -% -% -% -% -% -% *%

Other 189 167 11 9 2 19 25 20 15 6 11 45 6 204% 4% 3% 4% 2% 3% 3% 5% 4% 2% 2% 11% 3% 4%

d d i efghijlm

Don't know 212 180 18 7 7 23 46 12 10 8 36 16 11 194% 4% 5% 3% 5% 4% 6% 3% 3% 2% 8% 4% 6% 4%

c ghi eghikm iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE10A (QE5A). SHOWCARD Which, if any, of these do you or members of your household use the Internet for whilst at home? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Sending and receiving e-mail 4211 2076 2135 691 1875 1273 281 91 541 322 545 979 1343 1385 724 738 3853 34886% 87% 86% 87% 88% 86% 79% 80% 80% 84% 88% 92% 91% 89% 83% 76% 87% 83%

fg efg f h hi hij mno no o q

General surfing/browsing the Internet 4127 2081 2046 662 1843 1262 281 79 526 319 536 956 1300 1342 710 755 3788 33084% 87% 82% 83% 86% 85% 78% 70% 78% 83% 87% 90% 88% 86% 82% 78% 85% 79%

b fg cfg fg g h h hij no no o q

Purchasing goods/services/ tickets etc 3444 1709 1735 498 1620 1058 211 56 390 255 471 910 1167 1154 579 528 3198 23770% 71% 70% 63% 76% 71% 59% 49% 58% 66% 76% 86% 79% 74% 67% 55% 72% 57%

g cefg cfg g h hi hij mno no o q

Banking 2848 1432 1416 398 1420 867 139 24 305 205 391 815 1023 960 458 393 2610 22958% 60% 57% 50% 67% 58% 39% 21% 45% 54% 63% 77% 70% 62% 53% 41% 59% 55%

b fg cefg cfg g h hi hij mno no o

Finding/downloading information for personalreasons e.g. information, news, weather 2672 1353 1319 374 1211 858 180 49 307 206 350 743 961 879 430 390 2457 208

55% 56% 53% 47% 57% 58% 50% 43% 45% 54% 57% 70% 65% 56% 50% 40% 55% 50%b cfg cfg h h hij mno no o q

Using social networking sites (such as MySpace, Facebook or Bebo) 2647 1209 1438 593 1378 617 45 14 381 199 332 637 742 887 470 534 2432 212

54% 50% 58% 75% 65% 41% 13% 13% 56% 52% 54% 60% 50% 57% 54% 55% 55% 50%a defg efg fg ij l l l

Finding/downloading information forwork/business 2197 1168 1029 292 1090 717 79 18 212 129 270 685 875 771 323 219 1992 199

45% 49% 41% 37% 51% 48% 22% 15% 31% 34% 44% 65% 59% 50% 37% 23% 45% 47%b fg cfg cfg hi hij mno no o








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Playing games online/ interactively 1885 961 924 433 926 460 49 17 262 157 251 466 506 575 379 417 1742 14039% 40% 37% 55% 43% 31% 14% 15% 39% 41% 41% 44% 34% 37% 44% 43% 39% 33%

b defg efg fg h lm lm q

Downloading music files, movies or video clips 1879 1006 873 434 923 465 50 8 236 112 227 532 603 641 305 320 1707 16838% 42% 35% 55% 43% 31% 14% 7% 35% 29% 37% 50% 41% 41% 35% 33% 38% 40%

b defg efg fg g i i hij no no

To find information on health related issues e.g.NHS Direct 1775 816 960 225 847 569 113 22 179 137 243 527 699 586 255 229 1631 141

36% 34% 39% 28% 40% 38% 31% 19% 26% 36% 39% 50% 48% 38% 29% 24% 37% 34%a g cfg cfg g h h hij mno no o

Using local council/ Government sites, e.g. tofind information, to complete processes suchas tax returns, to contact local MP 1764 893 872 180 844 596 119 25 206 124 230 515 715 594 241 207 1612 148

36% 37% 35% 23% 40% 40% 33% 22% 30% 32% 37% 49% 49% 38% 28% 21% 36% 35%cfg cfg cg h hij mno no o

Finding/downloading information for school/college/ university/ homework 1755 819 936 405 828 481 31 9 216 106 218 464 614 598 268 267 1559 192

36% 34% 38% 51% 39% 32% 9% 8% 32% 28% 35% 44% 42% 38% 31% 28% 35% 46%a defg efg fg i hij mno no p

Watching video clips/webcasts (e.g., YouTubeor Big Brother) 1739 950 789 419 833 439 40 8 224 131 225 447 545 586 296 305 1583 151

36% 40% 32% 53% 39% 30% 11% 7% 33% 34% 36% 42% 37% 38% 34% 32% 36% 36%b defg efg fg hij o no








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Communicating via instant messaging, SMSmessaging, chat rooms, voice calls 1595 801 794 381 792 375 37 10 229 110 184 426 497 524 260 307 1429 164

33% 33% 32% 48% 37% 25% 10% 9% 34% 29% 30% 40% 34% 34% 30% 32% 32% 39%defg efg fg i hij n n p

Watching catch-up TV (such as BBC iplayer,Skyplayer, ITV player) 1538 811 728 314 728 411 67 18 194 83 181 402 544 550 216 221 1424 112

31% 34% 29% 40% 34% 28% 19% 16% 29% 22% 29% 38% 37% 35% 25% 23% 32% 27%b defg efg fg i i hij no no q

Watching live TV programmes 1084 585 499 249 527 269 31 8 121 65 142 329 371 379 167 164 978 10222% 24% 20% 31% 25% 18% 9% 7% 18% 17% 23% 31% 25% 24% 19% 17% 22% 24%

b defg efg fg hi hij no no

Real time gambling/trading/ auctions 1009 543 466 180 542 256 26 5 147 70 137 254 319 328 177 178 941 6821% 23% 19% 23% 25% 17% 7% 4% 22% 18% 22% 24% 22% 21% 20% 18% 21% 16%

b efg efg fg i o q

Listening to radio 949 561 389 169 459 279 33 10 116 48 124 287 372 306 142 125 875 7119% 23% 16% 21% 22% 19% 9% 9% 17% 12% 20% 27% 25% 20% 16% 13% 20% 17%

b fg efg fg i i hij mno no o

Uploading/ adding content to the Internet 757 429 328 167 377 197 14 3 106 46 89 232 282 254 103 115 690 6416% 18% 13% 21% 18% 13% 4% 2% 16% 12% 14% 22% 19% 16% 12% 12% 15% 15%

b defg efg fg i hij mno no

Watch news programmes 739 442 297 124 346 219 37 14 74 54 77 226 298 249 95 93 650 8715% 18% 12% 16% 16% 15% 10% 12% 11% 14% 12% 21% 20% 16% 11% 10% 15% 21%

b f f f hij mno no p

Downloading films (Video on Demand) 501 312 189 152 246 93 8 2 65 26 57 148 159 165 87 87 454 4610% 13% 8% 19% 12% 6% 2% 2% 10% 7% 9% 14% 11% 11% 10% 9% 10% 11%

b defg efg fg hijColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Using Twitter (browsing/ reading site) 500 273 227 130 257 106 4 3 56 26 54 138 185 164 72 76 449 4910% 11% 9% 16% 12% 7% 1% 3% 8% 7% 9% 13% 13% 11% 8% 8% 10% 12%

b defg efg fg hij mno no

Streamed audio services (free) 382 284 98 97 181 94 9 1 33 19 46 115 172 127 41 39 347 328% 12% 4% 12% 9% 6% 2% 1% 5% 5% 7% 11% 12% 8% 5% 4% 8% 8%

b defg efg fg h hij mno no

Using Twitter (account holder, posting on site) 251 153 98 65 131 52 1 1 28 15 27 77 104 78 38 29 222 295% 6% 4% 8% 6% 4% *% 1% 4% 4% 4% 7% 7% 5% 4% 3% 5% 7%

b defg efg f hij mno o

Streamed audio services (subscription) 126 91 35 35 66 21 1 2 4 8 13 44 56 41 15 15 116 103% 4% 1% 4% 3% 1% *% 2% 1% 2% 2% 4% 4% 3% 2% 2% 3% 2%

b ef ef f f h h hij mno o

Other 44 30 15 3 15 16 8 3 6 1 10 6 13 9 13 9 42 21% 1% 1% *% 1% 1% 2% 2% 1% *% 2% 1% 1% 1% 1% 1% 1% 1%

b c cd cd ik m

None of these 53 21 32 4 16 21 11 2 10 6 3 * 6 17 7 24 44 91% 1% 1% *% 1% 1% 3% 2% 2% 2% *% *% *% 1% 1% 2% 1% 2%

cd cde c jk jk l lmn p

Don't know 75 33 43 6 15 33 16 5 18 5 7 4 13 19 20 23 62 112% 1% 2% 1% 1% 2% 4% 4% 3% 1% 1% *% 1% 1% 2% 2% 1% 3%

cd cde cd jk k lm lm pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Sending and receiving e-mail 4211 3605 304 191 111 568 660 402 304 313 410 342 171 43486% 87% 82% 88% 83% 89% 87% 91% 82% 88% 86% 84% 86% 84%

bd bd hkm hjklm h

General surfing/browsing the Internet 4127 3530 302 184 112 538 632 385 310 323 359 356 174 45384% 85% 82% 84% 83% 84% 83% 87% 84% 91% 75% 88% 88% 87%

b j j j j efhj fj j j

Purchasing goods/services/ tickets etc 3444 2945 250 150 98 446 552 338 254 213 343 281 152 36870% 71% 67% 69% 73% 70% 73% 76% 69% 60% 72% 69% 77% 71%

b i i ehik i i i ehik i

Banking 2848 2496 166 120 66 363 471 271 222 219 286 223 141 30058% 60% 45% 55% 49% 57% 62% 61% 60% 62% 60% 55% 71% 58%

bcd bd k k k efghijkm

Finding/downloading information for personal reasonse.g. information, news, weather 2672 2344 145 122 60 370 477 296 185 150 264 215 98 288

55% 56% 39% 56% 45% 58% 63% 67% 50% 42% 55% 53% 49% 56%bd bd b hil hijklm ehijklm i i i i

Using social networking sites (such as My Space,Facebook or Bebo) 2647 2315 148 118 67 345 427 261 206 199 251 233 106 285

54% 56% 40% 54% 50% 54% 56% 59% 56% 56% 53% 58% 54% 55%bd b b

Finding/downloading information for work/business 2197 1933 119 95 49 319 393 232 139 143 219 158 91 24045% 46% 32% 44% 37% 50% 52% 52% 38% 40% 46% 39% 46% 46%

bd bd hik hik hik hk h hkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Playing games online/ interactively 1885 1647 106 77 55 210 318 178 136 141 208 173 97 18739% 40% 29% 35% 41% 33% 42% 40% 37% 40% 44% 43% 49% 36%

bc b b em e e em em eghim

Downloading music files, movies or video clips 1879 1627 131 65 57 257 318 217 105 109 180 161 78 20238% 39% 35% 30% 43% 40% 42% 49% 28% 31% 38% 40% 39% 39%

bc c bc hi hi efhijklm hi hi hi hi

To find information on health related issues e.g. NHSDirect 1775 1598 84 63 31 265 286 186 107 122 202 164 71 196

36% 38% 23% 29% 23% 41% 38% 42% 29% 34% 42% 40% 36% 38%bcd bd hi h hi hi h h

Using local council/ Government sites, e.g. to findinformation, to complete processes such as tax returns, tocontact local MP 1764 1602 73 59 30 311 322 216 76 81 184 138 75 199

36% 38% 20% 27% 22% 48% 43% 49% 21% 23% 39% 34% 38% 38%bcd bd fhijklm hik hijklm hi hi hi hi

Finding/downloading information for school/ college/university/ homework 1755 1530 95 80 50 240 294 182 98 117 170 141 75 213

36% 37% 26% 37% 38% 37% 39% 41% 26% 33% 36% 35% 38% 41%b b b h h hik h h h hik

Watching video clips/webcasts (e.g., YouTube or BigBrother) 1739 1500 116 70 53 244 301 184 101 104 165 169 56 175

36% 36% 31% 32% 40% 38% 40% 42% 27% 29% 35% 42% 28% 34%bc bc hil hilm hijlm h hijlm










Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Communicating via instant messaging, SMS messaging,chat rooms, voice calls 1595 1386 106 64 39 248 248 145 112 102 145 123 83 181

33% 33% 29% 29% 29% 39% 33% 33% 30% 29% 31% 30% 42% 35%bc fhijk fghijk i

Watching catch-up TV (such as BBC iplayer, Skyplayer,ITV player) 1538 1354 93 58 33 252 285 195 78 73 168 121 42 139

31% 33% 25% 27% 25% 39% 38% 44% 21% 21% 35% 30% 21% 27%bcd hiklm hiklm fhijklm hilm hil i

Watching live TV programmes 1084 945 67 43 29 155 195 117 55 74 129 74 42 10522% 23% 18% 20% 21% 24% 26% 26% 15% 21% 27% 18% 21% 20%

b hk hkm hkm h hikm h h

Real time gambling/trading/ auctions 1009 876 76 40 17 145 204 79 54 57 93 77 78 8921% 21% 20% 18% 13% 23% 27% 18% 15% 16% 20% 19% 39% 17%

d d d him ghijkm efghijkm

Listening to radio 949 845 47 30 28 132 180 117 46 75 105 75 29 8519% 20% 13% 14% 21% 21% 24% 26% 13% 21% 22% 19% 14% 16%

bc bc hl hklm ehklm hl hlm h

Uploading/ adding content to the Internet 757 682 36 24 15 110 132 75 44 53 72 62 45 8816% 16% 10% 11% 11% 17% 17% 17% 12% 15% 15% 15% 23% 17%

bcd h h ehijkm h

Watch news programmes 739 645 46 28 19 123 126 65 39 82 65 51 24 7015% 15% 12% 13% 15% 19% 17% 15% 11% 23% 14% 13% 12% 13%

bc hjklm h fghjklm

Downloading films (Video on Demand) 501 431 43 13 14 64 65 55 17 41 45 44 33 6810% 10% 12% 6% 11% 10% 9% 12% 4% 12% 9% 11% 17% 13%

c c c h h h h h h efhijk fhColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Using Twitter (browsing/ reading site) 500 429 30 29 11 78 65 34 35 58 28 33 31 6610% 10% 8% 13% 9% 12% 9% 8% 9% 16% 6% 8% 15% 13%

b abd fgjk fghjk fghjk fgjk

Streamed audio services (free) 382 346 18 10 8 63 80 38 18 31 33 31 13 388% 8% 5% 4% 6% 10% 11% 9% 5% 9% 7% 8% 7% 7%

bcd h h h h

Using Twitter (account holder, posting on site) 251 218 16 12 5 40 36 18 10 31 13 18 25 285% 5% 4% 5% 4% 6% 5% 4% 3% 9% 3% 4% 12% 5%

hj fghjkm efghjkm j

Streamed audio services (subscription) 126 116 3 4 2 27 16 6 4 18 16 12 7 123% 3% 1% 2% 2% 4% 2% 1% 1% 5% 3% 3% 3% 2%

b b fgh fghm h h h

Other 44 36 5 3 1 5 12 4 3 2 4 1 1 41% 1% 1% 1% 1% 1% 2% 1% 1% *% 1% *% *% 1%

k

None of these 53 42 6 4 1 8 9 2 2 3 7 5 1 51% 1% 2% 2% 1% 1% 1% 1% *% 1% 1% 1% 1% 1%

a

Don't know 75 56 13 2 3 10 10 3 7 2 3 9 3 92% 1% 4% 1% 3% 2% 1% 1% 2% *% 1% 2% 1% 2%

ac ac iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE10B (QE5B) SHOWCARD And, which, if any, of these activities have you or members of your household used the internet for in the LAST WEEK? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Sending and receiving e-mail 3663 1808 1854 596 1652 1110 230 75 474 259 466 872 1213 1211 613 606 3346 30775% 75% 75% 75% 78% 75% 64% 66% 70% 68% 75% 82% 82% 78% 71% 63% 75% 73%

fg efg fg hi hij mno no o

General surfing/browsing the Internet 3492 1784 1708 554 1593 1057 229 59 451 261 440 823 1117 1139 592 624 3199 28571% 74% 69% 70% 75% 71% 64% 52% 67% 68% 71% 78% 76% 73% 68% 65% 72% 68%

b fg cefg fg g h hij no no

Banking 2157 1092 1065 294 1104 644 99 17 237 157 277 642 801 715 340 290 1966 18344% 46% 43% 37% 52% 43% 28% 15% 35% 41% 45% 61% 54% 46% 39% 30% 44% 44%

b fg cefg cfg g h h hij mno no o

Using social networking sites (such as MySpace, Facebook or Bebo) 2122 950 1172 525 1095 462 31 10 318 161 248 505 568 696 381 463 1956 163

43% 40% 47% 66% 51% 31% 9% 9% 47% 42% 40% 48% 39% 45% 44% 48% 44% 39%a defg efg fg j ij l l ln q

Purchasing goods/services/ tickets etc 1948 974 975 277 959 602 85 25 218 131 248 581 698 651 314 277 1815 12740% 41% 39% 35% 45% 40% 24% 22% 32% 34% 40% 55% 47% 42% 36% 29% 41% 30%

fg cefg cfg hi hij mno no o q

Finding/downloading information for personalreasons e.g. information, news, weather 1686 876 810 222 757 557 120 31 207 117 213 487 640 549 270 216 1550 130

35% 37% 33% 28% 35% 37% 33% 28% 31% 31% 34% 46% 43% 35% 31% 22% 35% 31%b cg cg c hij mno no o

Finding/downloading information forwork/business 1455 777 679 167 739 487 54 8 156 62 178 473 628 504 195 123 1316 134

30% 32% 27% 21% 35% 33% 15% 7% 23% 16% 29% 45% 43% 32% 22% 13% 30% 32%b fg cfg cfg g i hi hij mno no o








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Playing games online/ interactively 1236 649 587 295 604 293 31 12 174 98 165 328 331 366 256 279 1149 8325% 27% 24% 37% 28% 20% 9% 10% 26% 26% 27% 31% 22% 24% 30% 29% 26% 20%

b defg efg fg hij lm lm q

Finding/downloading information for school/college/ university/ homework 1095 521 574 286 496 291 18 5 152 56 137 285 393 375 161 160 966 126

22% 22% 23% 36% 23% 20% 5% 4% 22% 15% 22% 27% 27% 24% 19% 17% 22% 30%defg efg fg i i hij no no p

Communicating via instant messaging, SMSmessaging, chat rooms, voice calls 1055 514 540 263 534 233 21 4 168 69 118 278 338 326 174 212 947 105

22% 21% 22% 33% 25% 16% 6% 3% 25% 18% 19% 26% 23% 21% 20% 22% 21% 25%defg efg fg ij ij

Watching video clips/webcasts (e.g., YouTubeor Big Brother) 1037 598 438 278 476 259 21 4 142 69 138 275 311 337 189 194 943 90

21% 25% 18% 35% 22% 17% 6% 3% 21% 18% 22% 26% 21% 22% 22% 20% 21% 22%b defg efg fg hi

Downloading music files, movies or video clips 963 536 428 247 468 219 26 3 130 53 118 274 311 333 148 165 872 8720% 22% 17% 31% 22% 15% 7% 3% 19% 14% 19% 26% 21% 21% 17% 17% 20% 21%

b defg efg fg g i i hij no no

Watching catch-up TV (such as BBC iplayer,Skyplayer, ITV player) 825 436 390 194 385 212 26 8 111 49 96 227 277 296 114 135 761 63

17% 18% 16% 24% 18% 14% 7% 7% 16% 13% 15% 21% 19% 19% 13% 14% 17% 15%b defg efg fg hij no no








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Using local council/ Government sites, e.g. tofind information, to complete processes suchas tax returns, to contact local MP 742 377 366 79 356 256 41 10 88 50 102 237 299 244 100 93 682 57

15% 16% 15% 10% 17% 17% 11% 9% 13% 13% 17% 22% 20% 16% 12% 10% 15% 13%cfg cfg h hij mno no

To find information on health related issues e.g.NHS Direct 672 313 359 89 330 212 35 6 71 46 98 219 268 218 100 82 616 52

14% 13% 14% 11% 15% 14% 10% 5% 10% 12% 16% 21% 18% 14% 12% 8% 14% 12%g cfg cfg hi hij mno no o

Watching live TV programmes 555 308 247 133 276 135 9 2 67 30 64 172 187 191 84 89 493 5911% 13% 10% 17% 13% 9% 2% 2% 10% 8% 10% 16% 13% 12% 10% 9% 11% 14%

b defg efg fg hij no no

Listening to radio 519 309 210 101 231 162 22 3 82 26 58 158 194 171 76 77 479 3611% 13% 8% 13% 11% 11% 6% 3% 12% 7% 9% 15% 13% 11% 9% 8% 11% 9%

b fg fg fg i ij mno no

Real time gambling/trading/ auctions 480 262 219 75 275 119 9 1 68 31 71 143 145 158 83 89 454 2710% 11% 9% 9% 13% 8% 3% 1% 10% 8% 12% 14% 10% 10% 10% 9% 10% 6%

b fg cefg fg i hi q

Uploading/ adding content to the Internet 385 214 171 95 190 97 3 - 62 24 40 129 138 136 47 62 350 328% 9% 7% 12% 9% 6% 1% -% 9% 6% 7% 12% 9% 9% 5% 6% 8% 8%

b defg efg fg j hij no no

Watch news programmes 363 226 137 65 156 118 18 7 44 26 38 123 150 119 46 45 311 517% 9% 5% 8% 7% 8% 5% 6% 7% 7% 6% 12% 10% 8% 5% 5% 7% 12%

b f f hij mno no pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4886 2398 2488 795 2131 1488 358 113 678 383 618 1059 1472 1556 868 966 4454 419

Using Twitter (browsing/ reading site) 261 137 125 68 140 51 2 * 37 13 26 76 88 87 33 51 234 255% 6% 5% 9% 7% 3% *% *% 5% 3% 4% 7% 6% 6% 4% 5% 5% 6%

defg efg fg ij n n

Downloading films (Video on Demand) 236 150 86 70 124 39 2 1 36 6 33 74 64 84 42 44 214 225% 6% 3% 9% 6% 3% 1% 1% 5% 2% 5% 7% 4% 5% 5% 5% 5% 5%

b defg efg f i i i

Streamed audio services (free) 188 136 52 52 79 52 5 - 23 11 26 53 88 59 15 23 172 124% 6% 2% 7% 4% 3% 2% -% 3% 3% 4% 5% 6% 4% 2% 2% 4% 3%

b defg fg fg i mno no

Using Twitter (account holder, posting on site) 133 81 52 35 71 27 - - 20 10 10 45 52 43 18 19 118 153% 3% 2% 4% 3% 2% -% -% 3% 3% 2% 4% 4% 3% 2% 2% 3% 4%

b efg efg f j no

Streamed audio services (subscription) 48 37 11 11 26 11 - - 3 - 4 22 19 21 2 6 45 21% 2% *% 1% 1% 1% -% -% *% -% 1% 2% 1% 1% *% 1% 1% 1%

b f f f hij n n

Other 35 23 11 1 12 14 5 3 5 1 7 4 11 6 10 7 33 11% 1% *% *% 1% 1% 1% 2% 1% *% 1% *% 1% *% 1% 1% 1% *%

b c c cd cd m

None of these 186 83 103 14 53 65 39 16 31 29 16 13 37 54 34 61 169 174% 3% 4% 2% 2% 4% 11% 14% 5% 7% 3% 1% 2% 3% 4% 6% 4% 4%

cd cde cde jk hjk k l lmn

Don't know 101 45 56 9 21 46 20 5 22 8 10 7 17 26 29 29 87 122% 2% 2% 1% 1% 3% 6% 5% 3% 2% 2% 1% 1% 2% 3% 3% 2% 3%

cd cde cd jk k k lm lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Sending and receiving e-mail 3663 3151 252 169 90 523 600 371 219 269 368 285 159 35875% 76% 68% 77% 67% 82% 79% 84% 59% 76% 77% 70% 80% 69%

bd bd hikm hkm hijkm hm hkm h hkm h

General surfing/browsing the Internet 3492 2998 250 154 89 465 558 322 221 287 314 313 160 35871% 72% 68% 71% 67% 73% 74% 73% 60% 81% 66% 77% 81% 69%

bd hj hj hj efghjm hjm efghjm h

Banking 2157 1894 122 92 49 280 397 222 125 157 240 167 99 20844% 45% 33% 42% 36% 44% 52% 50% 34% 44% 50% 41% 50% 40%

bd bd h ehikm hkm h ehkm h hkm

Using social networking sites (such as My Space,Facebook or Bebo) 2122 1873 106 96 48 285 353 216 161 131 196 191 94 246

43% 45% 29% 44% 36% 44% 47% 49% 44% 37% 41% 47% 47% 47%bd bd b i i ij i i i

Purchasing goods/services/ tickets etc 1948 1697 112 82 58 229 358 219 112 100 235 164 89 19040% 41% 30% 37% 43% 36% 47% 50% 30% 28% 49% 40% 45% 37%

b b bc i ehikm ehikm ehikm hi ehim i

Finding/downloading information for personal reasonse.g. information, news, weather 1686 1484 84 79 40 224 354 218 87 63 172 139 68 159

35% 36% 23% 36% 30% 35% 47% 49% 24% 18% 36% 34% 34% 31%bd bd b hi ehijklm ehijklm i hi hi hi hi

Finding/downloading information for work/business 1455 1289 75 61 30 222 289 160 74 79 156 93 64 15130% 31% 20% 28% 23% 35% 38% 36% 20% 22% 33% 23% 32% 29%

bd bd hikm hikm hikm hik hik hik

Playing games online/ interactively 1236 1073 67 53 41 127 237 132 68 65 151 109 73 11225% 26% 18% 24% 31% 20% 31% 30% 19% 18% 32% 27% 37% 22%

b b abc ehim ehim ehim ehim ehikmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Finding/downloading information for school/ college/university/ homework 1095 942 69 54 31 154 197 123 48 70 98 82 50 120

22% 23% 19% 25% 23% 24% 26% 28% 13% 20% 21% 20% 25% 23%b b b h hik hijk h h h h h

Communicating via instant messaging, SMS messaging,chat rooms, voice calls 1055 917 70 44 25 147 181 109 62 43 112 80 76 105

22% 22% 19% 20% 18% 23% 24% 25% 17% 12% 24% 20% 38% 20%bd hi hi hi hi i efghijkm i

Watching video clips/webcasts (e.g., YouTube or BigBrother) 1037 901 63 39 34 144 193 129 42 34 108 111 37 104

21% 22% 17% 18% 26% 22% 25% 29% 11% 9% 23% 27% 19% 20%bc abc hi hilm ehijlm hi hilm hi hi

Downloading music files, movies or video clips 963 826 69 37 32 131 191 126 38 35 82 80 51 9120% 20% 19% 17% 24% 21% 25% 29% 10% 10% 17% 20% 25% 17%

abc hi hijkm ehijkm hi hi hijm hi

Watching catch-up TV (such as BBC iplayer, Skyplayer,ITV player) 825 726 49 32 19 121 170 123 33 26 99 63 22 69

17% 17% 13% 15% 14% 19% 22% 28% 9% 7% 21% 16% 11% 13%bd hilm hiklm ehijklm hiklm hi i

Using local council/ Government sites, e.g. to findinformation, to complete processes such as tax returns, tocontact local MP 742 668 30 31 14 92 164 116 27 16 84 56 35 79

15% 16% 8% 14% 10% 14% 22% 26% 7% 5% 18% 14% 17% 15%bd bd hi ehikm ehijklm hi hi hi hi










Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

To find information on health related issues e.g. NHSDirect 672 610 25 24 13 98 123 94 36 25 87 58 31 58

14% 15% 7% 11% 10% 15% 16% 21% 10% 7% 18% 14% 16% 11%bcd b b him him efhikm him i hi i

Watching live TV programmes 555 480 36 26 13 79 113 63 16 21 73 36 20 5811% 12% 10% 12% 10% 12% 15% 14% 4% 6% 15% 9% 10% 11%

hi hikl hik hikl h hi hi

Listening to radio 519 460 26 17 16 72 100 86 25 25 59 39 16 3911% 11% 7% 8% 12% 11% 13% 19% 7% 7% 12% 10% 8% 7%

bc bc him hilm efhijklm him

Real time gambling/trading/ auctions 480 401 47 23 10 30 103 48 12 13 56 43 55 4110% 10% 13% 11% 7% 5% 14% 11% 3% 4% 12% 11% 28% 8%

ad d ehim ehi ehim ehi efghijkm ehi

Uploading/ adding content to the Internet 385 346 17 14 8 39 74 57 20 15 41 32 27 418% 8% 5% 6% 6% 6% 10% 13% 5% 4% 9% 8% 14% 8%

bd ehi ehikm i i ehijkm i

Watch news programmes 363 315 24 13 11 59 70 41 12 23 41 23 11 357% 8% 7% 6% 8% 9% 9% 9% 3% 6% 9% 6% 6% 7%

hk hk hk h h h

Using Twitter (browsing/ reading site) 261 227 13 15 6 45 35 29 15 8 20 15 17 435% 5% 4% 7% 4% 7% 5% 6% 4% 2% 4% 4% 8% 8%

b b ik i i fhijk fhijk

Downloading films (Video on Demand) 236 202 18 9 7 37 38 33 5 3 23 19 17 275% 5% 5% 4% 6% 6% 5% 7% 1% 1% 5% 5% 9% 5%

hi hi hi hi hi fhijk hiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4886 4164 370 218 134 641 758 442 369 356 476 406 199 519

Streamed audio services (free) 188 168 10 5 5 33 49 18 7 3 21 13 5 194% 4% 3% 2% 4% 5% 6% 4% 2% 1% 4% 3% 3% 4%

bc hi hiklm i hi i i

Using Twitter (account holder, posting on site) 133 117 8 6 2 16 22 15 4 5 11 11 11 213% 3% 2% 3% 2% 3% 3% 3% 1% 1% 2% 3% 6% 4%

h efhijk hi

Streamed audio services (subscription) 48 45 1 2 * 10 6 2 2 1 12 5 1 61% 1% *% 1% *% 2% 1% 1% *% *% 2% 1% *% 1%

b b fghil

Other 35 28 4 3 1 5 9 4 3 - 4 1 1 21% 1% 1% 1% 1% 1% 1% 1% 1% -% 1% *% *% *%

i i

None of these 186 155 16 9 6 14 26 17 17 9 23 17 7 264% 4% 4% 4% 4% 2% 3% 4% 5% 3% 5% 4% 3% 5%

e e e

Don't know 101 74 16 5 5 10 15 3 8 2 7 12 6 122% 2% 4% 2% 4% 2% 2% 1% 2% *% 1% 3% 3% 2%

ac a i gi gi iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE11 (QE17) SHOWCARD What was the advertised speed of your main home internet connection when you took up your service? (SINGLE CODE)

Base : Those who use broadband as their main method of connecting to the internet at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4729 2334 2395 765 2085 1440 333 107 644 370 606 1045 1440 1508 842 917 4311 406

Up to 512kb 45 34 11 3 17 18 6 1 5 2 4 18 17 12 6 9 44 11% 1% *% *% 1% 1% 2% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% *%

b c cd

Up to 1MB 69 37 32 10 31 21 6 1 12 9 10 13 17 27 14 10 67 21% 2% 1% 1% 1% 1% 2% 1% 2% 2% 2% 1% 1% 2% 2% 1% 2% *%

Up to 2MB 267 177 90 31 99 102 27 8 31 25 33 74 85 81 54 47 245 226% 8% 4% 4% 5% 7% 8% 8% 5% 7% 5% 7% 6% 5% 6% 5% 6% 5%

b cd cd h

Up to 4MB 195 115 80 37 95 56 6 1 24 20 27 55 63 63 31 36 177 184% 5% 3% 5% 5% 4% 2% 1% 4% 5% 4% 5% 4% 4% 4% 4% 4% 4%

b fg fg f

Up to 8MB 710 467 242 86 336 225 53 11 69 59 100 197 244 243 121 100 648 5715% 20% 10% 11% 16% 16% 16% 10% 11% 16% 17% 19% 17% 16% 14% 11% 15% 14%

b cg c c h h h o o o

Up to 10MB 281 181 100 59 142 67 10 4 35 31 39 77 83 104 47 46 258 236% 8% 4% 8% 7% 5% 3% 3% 5% 8% 7% 7% 6% 7% 6% 5% 6% 6%

b ef ef h o

Up to 16MB 103 60 43 16 55 23 7 1 12 9 17 33 37 39 16 10 94 82% 3% 2% 2% 3% 2% 2% 1% 2% 2% 3% 3% 3% 3% 2% 1% 2% 2%

b e o o

Up to 20MB 263 164 99 47 118 86 9 4 31 19 31 79 70 93 48 48 234 296% 7% 4% 6% 6% 6% 3% 4% 5% 5% 5% 8% 5% 6% 6% 5% 5% 7%

b f f f hj

Up to 24MB 20 14 6 4 10 6 - - 4 1 2 7 8 8 * 3 16 3*% 1% *% *% *% *% -% -% 1% *% *% 1% 1% 1% *% *% *% 1%

b n n

Up to 50MB 48 24 23 6 27 13 1 - 3 5 3 14 13 23 5 6 42 51% 1% 1% 1% 1% 1% *% -% *% 1% 1% 1% 1% 2% 1% 1% 1% 1%

h noColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4729 2334 2395 765 2085 1440 333 107 644 370 606 1045 1440 1508 842 917 4311 406

Above 50 MB 23 15 8 5 10 6 1 1 1 1 4 5 7 8 3 5 19 4*% 1% *% 1% *% *% *% 1% *% *% 1% *% *% *% *% 1% *% 1%

Don't know 2706 1046 1659 463 1145 816 206 75 417 190 336 473 793 808 495 597 2465 23457% 45% 69% 60% 55% 57% 62% 70% 65% 51% 55% 45% 55% 54% 59% 65% 57% 58%

a d de cde ijk k k m lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4729 4038 353 209 129 628 729 427 361 353 467 394 191 490

Up to 512kb 45 37 4 3 2 4 9 7 3 3 3 1 2 61% 1% 1% 1% 2% 1% 1% 2% 1% 1% 1% *% 1% 1%

Up to 1MB 69 58 5 2 4 4 13 6 5 2 9 8 4 71% 1% 1% 1% 3% 1% 2% 1% 1% 1% 2% 2% 2% 1%

abc e

Up to 2MB 267 238 15 6 7 40 42 39 14 8 25 21 9 406% 6% 4% 3% 6% 6% 6% 9% 4% 2% 5% 5% 5% 8%

c c i i hijkl i i hi

Up to 4MB 195 167 14 9 5 37 36 16 9 7 24 12 5 224% 4% 4% 4% 4% 6% 5% 4% 2% 2% 5% 3% 3% 5%

hikl i i i

Up to 8MB 710 613 49 33 15 86 129 72 62 55 66 65 23 5415% 15% 14% 16% 12% 14% 18% 17% 17% 16% 14% 16% 12% 11%

d d lm m m m m

Up to 10MB 281 242 23 10 6 38 45 23 39 12 24 18 13 326% 6% 7% 5% 5% 6% 6% 5% 11% 3% 5% 5% 7% 6%

i efgijkm i i

Up to 16MB 103 89 7 4 3 20 10 5 7 4 4 14 10 162% 2% 2% 2% 2% 3% 1% 1% 2% 1% 1% 4% 5% 3%

fgij fgij fghij fgij

Up to 20MB 263 228 22 7 6 26 40 25 28 31 20 20 12 266% 6% 6% 3% 4% 4% 6% 6% 8% 9% 4% 5% 6% 5%

c c e efjkm

Up to 24MB 20 19 * - 1 6 2 - 2 1 - 3 6 -*% *% *% -% *% 1% *% -% 1% *% -% 1% 3% -%

m efghijkm

Up to 50MB 48 43 3 1 1 7 4 9 1 3 2 4 6 71% 1% 1% 1% *% 1% 1% 2% *% 1% 1% 1% 3% 1%

fhj fhijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4729 4038 353 209 129 628 729 427 361 353 467 394 191 490

Above 50 MB 23 20 * 2 1 3 - 2 2 2 2 4 3 3*% 1% *% 1% 1% *% -% *% 1% 1% *% 1% 1% 1%

b b f f

Don't know 2706 2284 210 133 78 357 398 224 190 225 289 226 98 27857% 57% 60% 64% 61% 57% 55% 53% 53% 64% 62% 57% 51% 57%

a efghklm fghlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE12 (QE16A). SHOWCARD What is the actual speed of your main home internet connection? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4729 2334 2395 765 2085 1440 333 107 644 370 606 1045 1440 1508 842 917 4311 406

26K 9 6 3 3 3 2 1 - 2 - 1 * 2 3 3 1 8 1*% *% *% *% *% *% *% -% *% -% *% *% *% *% *% *% *% *%

56K 22 16 7 4 8 5 4 2 3 3 3 3 8 5 3 6 21 1*% 1% *% 1% *% *% 1% 2% *% 1% *% *% 1% *% *% 1% *% *%

b de de

64K 5 4 1 2 2 1 * - 2 * 1 1 2 1 2 - 5 -*% *% *% *% *% *% *% -% *% *% *% *% *% *% *% -% *% -%

128K 5 2 4 * 2 3 - - - - 1 1 3 2 - * 5 -*% *% *% *% *% *% -% -% -% -% *% *% *% *% -% *% *% -%

150K 9 7 2 - 5 2 2 - 1 2 * 1 1 1 1 6 9 -*% *% *% -% *% *% *% -% *% *% *% *% *% *% *% 1% *% -%

c lmn

256K 8 6 2 1 4 2 - 1 1 2 * 4 4 3 1 1 6 2*% *% *% *% *% *% -% 1% *% *% *% *% *% *% *% *% *% 1%

f

500K 11 8 4 1 5 5 1 * 3 - 2 2 3 2 3 3 11 -*% *% *% *% *% *% *% *% *% -% *% *% *% *% *% *% *% -%

512K 29 25 4 4 11 12 2 - 2 2 2 7 9 12 6 1 26 31% 1% *% 1% 1% 1% *% -% *% 1% *% 1% 1% 1% 1% *% 1% 1%

b o o

750K 12 7 5 3 4 3 2 - 1 2 3 2 2 7 2 1 12 -*% *% *% *% *% *% 1% -% *% 1% *% *% *% *% *% *% *% -%

1MB 58 38 20 8 24 19 6 1 5 3 9 12 25 16 10 6 57 11% 2% 1% 1% 1% 1% 2% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% *%

b o

1.5MB 55 41 14 5 20 23 5 2 1 4 10 12 24 14 8 8 43 121% 2% 1% 1% 1% 2% 1% 2% *% 1% 2% 1% 2% 1% 1% 1% 1% 3%

b c c h h h m pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4729 2334 2395 765 2085 1440 333 107 644 370 606 1045 1440 1508 842 917 4311 406

2MB 224 157 67 19 91 89 19 6 17 17 35 71 80 73 42 28 208 165% 7% 3% 2% 4% 6% 6% 5% 3% 5% 6% 7% 6% 5% 5% 3% 5% 4%

b c cd c c h h o o o

3MB 91 59 33 12 51 18 10 - 10 12 7 28 27 39 11 15 87 42% 3% 1% 2% 2% 1% 3% -% 2% 3% 1% 3% 2% 3% 1% 2% 2% 1%

b e eg hj j n

4MB 231 145 87 32 122 64 12 1 25 19 32 75 81 77 38 35 211 185% 6% 4% 4% 6% 4% 4% 1% 4% 5% 5% 7% 6% 5% 5% 4% 5% 4%

b cefg h o

8MB 340 228 112 52 155 106 20 6 42 30 55 83 102 115 60 62 312 267% 10% 5% 7% 7% 7% 6% 6% 7% 8% 9% 8% 7% 8% 7% 7% 7% 6%

b

10MB 189 122 67 34 91 54 9 1 23 14 32 52 59 70 34 23 174 154% 5% 3% 4% 4% 4% 3% 1% 4% 4% 5% 5% 4% 5% 4% 3% 4% 4%

b g g o o o

16MB 80 52 28 15 38 19 6 2 6 3 10 31 29 29 11 9 75 42% 2% 1% 2% 2% 1% 2% 2% 1% 1% 2% 3% 2% 2% 1% 1% 2% 1%

b hi o

20MB 107 71 36 16 50 38 2 * 14 5 8 28 33 37 18 19 92 132% 3% 1% 2% 2% 3% 1% *% 2% 1% 1% 3% 2% 2% 2% 2% 2% 3%

b f f f j

24MB 10 7 3 1 8 1 - - 1 1 1 5 3 4 1 2 7 3*% *% *% *% *% *% -% -% *% *% *% *% *% *% *% *% *% 1%

e p

50MB 35 20 15 4 23 7 2 - 4 3 5 11 15 14 2 4 30 51% 1% 1% 1% 1% *% *% -% 1% 1% 1% 1% 1% 1% *% *% 1% 1%

e n n

Over 50MB 17 9 9 4 6 6 1 1 3 1 2 6 4 7 2 4 15 2*% *% *% 1% *% *% *% 1% *% *% *% 1% *% *% *% *% *% 1%








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4729 2334 2395 765 2085 1440 333 107 644 370 606 1045 1440 1508 842 917 4311 406

Other 75 53 22 4 41 27 3 - 5 8 9 21 25 28 8 13 66 82% 2% 1% *% 2% 2% 1% -% 1% 2% 1% 2% 2% 2% 1% 1% 2% 2%

b c c h h

Don't know 3107 1255 1852 541 1321 934 228 84 471 239 380 588 900 950 575 669 2830 27066% 54% 77% 71% 63% 65% 69% 78% 73% 65% 63% 56% 62% 63% 68% 73% 66% 67%

a de d def ijk k k lm lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4729 4038 353 209 129 628 729 427 361 353 467 394 191 490

26K 9 7 * 1 * 2 - 1 - - 1 1 - 3*% *% *% 1% *% *% -% *% -% -% *% *% -% 1%

a

56K 22 20 1 1 * 3 5 - 4 1 - 5 - 2*% 1% *% *% *% *% 1% -% 1% *% -% 1% -% *%

gj gj

64K 5 4 * - * 1 2 - - 1 - - - 1*% *% *% -% *% *% *% -% -% *% -% -% -% *%

128K 5 5 - - * - 2 - 1 - 1 1 - -*% *% -% -% *% -% *% -% *% -% *% *% -% -%

150K 9 8 1 * * - 5 2 - - - - - -*% *% *% *% *% -% 1% 1% -% -% -% -% -% -%

m

256K 8 6 1 1 * - 4 - - - 1 1 - **% *% *% *% *% -% 1% -% -% -% *% *% -% *%

500K 11 9 1 * 1 - 4 1 1 - 1 - 1 2*% *% *% *% 1% -% 1% *% *% -% *% -% *% *%

512K 29 22 * 4 2 7 8 3 - * - 1 1 31% 1% *% 2% 1% 1% 1% 1% -% *% -% *% *% 1%

ab ab j j

750K 12 10 - 1 * - 6 1 - 1 1 - 1 1*% *% -% 1% *% -% 1% *% -% *% *% -% *% *%

b e

1MB 58 49 3 2 4 1 9 11 3 6 7 5 3 31% 1% 1% 1% 3% *% 1% 3% 1% 2% 1% 1% 2% 1%

abc e em e e e e

1.5MB 55 45 6 2 2 8 11 5 3 1 2 6 2 71% 1% 2% 1% 2% 1% 2% 1% 1% *% 1% 2% 1% 1%










Total 4729 4038 353 209 129 628 729 427 361 353 467 394 191 490

2MB 224 198 17 6 4 27 37 28 14 7 34 18 9 245% 5% 5% 3% 3% 4% 5% 6% 4% 2% 7% 5% 5% 5%

c c i i ei i i

3MB 91 83 5 2 1 9 23 7 10 - 10 7 4 122% 2% 2% 1% 1% 1% 3% 2% 3% -% 2% 2% 2% 3%

d i i i i i i i i

4MB 231 203 16 8 4 55 30 22 15 15 25 11 8 225% 5% 4% 4% 3% 9% 4% 5% 4% 4% 5% 3% 4% 5%

d fhiklm

8MB 340 291 27 15 7 37 54 21 44 22 28 36 12 367% 7% 8% 7% 5% 6% 7% 5% 12% 6% 6% 9% 6% 7%

efgijlm eg

10MB 189 154 20 7 7 24 26 13 18 13 15 13 13 204% 4% 6% 3% 6% 4% 4% 3% 5% 4% 3% 3% 7% 4%

ac fgjk

16MB 80 70 7 * 2 11 4 4 11 7 3 8 10 102% 2% 2% *% 2% 2% 1% 1% 3% 2% 1% 2% 5% 2%

c c c fj f efgijkm f

20MB 107 89 8 6 4 6 17 9 5 21 3 8 7 142% 2% 2% 3% 3% 1% 2% 2% 1% 6% 1% 2% 4% 3%

efghjkm ej ej

24MB 10 10 - - * - - - 1 - - - 7 1*% *% -% -% *% -% -% -% *% -% -% -% 4% *%

efghijkm

50MB 35 31 3 * 1 7 2 3 - 3 3 4 5 51% 1% 1% *% *% 1% *% 1% -% 1% 1% 1% 3% 1%

fghijkm

Over 50MB 17 15 * 1 1 3 3 1 - - - 4 3 2*% *% *% *% *% *% *% *% -% -% -% 1% 1% *%

hijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4729 4038 353 209 129 628 729 427 361 353 467 394 191 490

Other 75 65 6 3 * 7 24 7 7 2 8 3 3 42% 2% 2% 1% *% 1% 3% 2% 2% 1% 2% 1% 1% 1%

d d d eikm

Don't know 3107 2642 229 147 89 420 455 287 223 252 323 263 104 31666% 65% 65% 70% 69% 67% 63% 67% 62% 71% 69% 67% 55% 65%

ab l l l fhlm fhl l lColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE13 (QE16B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)

Base : Those unaware of their broadband connection speed


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3107 1255 1852 541 1321 934 228 84 471 239 380 588 900 950 575 669 2830 270

Yes, more than 512K 712 358 354 134 308 204 51 13 97 63 89 179 227 252 114 115 654 5623% 29% 19% 25% 23% 22% 23% 16% 21% 26% 23% 30% 25% 27% 20% 17% 23% 21%

b g h hj no no

No, 512K or less 106 46 60 20 46 29 9 2 22 5 15 15 21 40 17 28 93 123% 4% 3% 4% 3% 3% 4% 2% 5% 2% 4% 3% 2% 4% 3% 4% 3% 5%

l l

Don't know 2265 843 1421 382 954 693 168 68 345 169 273 392 652 650 438 514 2061 19973% 67% 77% 71% 72% 74% 73% 81% 73% 70% 72% 67% 72% 68% 76% 77% 73% 74%

a cd k m m lm

No answer 25 9 16 5 12 7 * - 8 2 3 2 1 7 5 12 22 31% 1% 1% 1% 1% 1% *% -% 2% 1% 1% *% *% 1% 1% 2% 1% 1%

k l l lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE13 (QE16B). Can you tell me whether the actual speed of your main home internet connection is more than 512K? (SINGLE CODE)

Base : Those unaware of their broadband connection speed




Total 3107 2642 229 147 89 420 455 287 223 252 323 263 104 316

Yes, more than 512K 712 628 52 20 13 116 108 103 41 44 58 89 13 5523% 24% 23% 13% 14% 28% 24% 36% 19% 18% 18% 34% 13% 17%

cd cd hijlm lm efhijlm fhijlm

No, 512K or less 106 95 5 4 2 8 15 13 2 6 12 25 6 93% 4% 2% 3% 2% 2% 3% 4% 1% 2% 4% 10% 6% 3%

h efghijm eh

Don't know 2265 1900 170 122 73 290 329 171 178 199 251 147 85 25173% 72% 74% 83% 82% 69% 72% 59% 80% 79% 78% 56% 82% 79%

ab ab gk gk efgk egk egk efgk efgk

No answer 25 20 3 1 1 6 4 1 1 3 2 2 - 11% 1% 1% 1% 2% 2% 1% *% 1% 1% *% 1% -% *%





QE14 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4745 2344 2402 771 2093 1440 334 107 648 374 606 1047 1443 1513 844 922 4323 410

Yes 1575 1097 478 241 730 475 106 24 168 114 207 448 558 560 244 201 1442 12933% 47% 20% 31% 35% 33% 32% 22% 26% 31% 34% 43% 39% 37% 29% 22% 33% 31%

b g cg g g h hij no no o

No 2479 977 1502 382 1062 787 181 68 363 212 333 515 685 744 492 552 2286 18652% 42% 63% 50% 51% 55% 54% 63% 56% 57% 55% 49% 47% 49% 58% 60% 53% 45%

a cd cde k k k lm lm q

Don't know 676 261 416 143 293 178 47 16 114 44 65 83 198 203 106 165 584 9114% 11% 17% 19% 14% 12% 14% 15% 18% 12% 11% 8% 14% 13% 13% 18% 14% 22%

a def ijk k k lmn pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE14 (QE11C). Do you know how to find out what speeds you are getting on your computer at home? (SINGLE CODE)





Total 4745 4052 354 210 129 630 732 428 362 353 469 394 191 494

Yes 1575 1368 114 58 35 181 286 159 111 99 141 148 78 16533% 34% 32% 28% 27% 29% 39% 37% 31% 28% 30% 37% 41% 34%

cd cd ehij eij ehij ehijm

No 2479 2110 192 111 66 327 341 247 220 205 226 206 94 24352% 52% 54% 53% 51% 52% 47% 58% 61% 58% 48% 52% 49% 49%

fjlm efjklm fjlm

Don't know 676 561 47 40 28 120 102 22 30 48 99 40 19 8114% 14% 13% 19% 22% 19% 14% 5% 8% 14% 21% 10% 10% 16%

ab ab fghikl gh gh fghikl g g ghklColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE15 (QE12X). SHOWCARD Thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 110

A lot faster 58 35 23 21 25 12 ** ** 11 ** 4 18 24 22 5 7 47 115% 6% 4% 8% 4% 4% ** ** 6% ** 3% 6% 6% 6% 3% 3% 5% 10%

de p

A little faster 113 59 54 19 63 28 ** ** 17 ** 15 29 33 38 19 23 102 1110% 10% 10% 8% 11% 11% ** ** 10% ** 13% 10% 9% 11% 11% 11% 10% 10%

About the same 389 200 189 93 200 87 ** ** 65 ** 37 92 117 130 63 76 350 3735% 35% 35% 37% 36% 33% ** ** 37% ** 31% 32% 32% 38% 36% 35% 35% 34%

A little slower 149 83 66 39 73 33 ** ** 25 ** 25 41 59 34 20 34 134 1513% 14% 12% 15% 13% 13% ** ** 14% ** 21% 14% 16% 10% 12% 16% 13% 13%

m m

A lot slower 82 40 42 15 39 26 ** ** 12 ** 10 26 28 26 10 19 72 107% 7% 8% 6% 7% 10% ** ** 7% ** 8% 9% 8% 8% 5% 9% 7% 9%

Don't know 322 156 166 63 163 79 ** ** 45 ** 29 80 110 93 57 58 294 2529% 27% 31% 25% 29% 30% ** ** 26% ** 24% 28% 30% 27% 33% 27% 29% 23%





QE15 (QE12X). SHOWCARD Thinking about the speed of your mobile broadband, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)





Total 1113 945 82 58 29 160 185 87 83 76 78 98 53 124

A lot faster 58 45 6 5 1 10 11 ** ** ** ** 4 ** 45% 5% 8% 9% 5% 6% 6% ** ** ** ** 4% ** 3%

a

A little faster 113 95 10 4 4 12 21 ** ** ** ** 9 ** 1110% 10% 12% 7% 14% 7% 11% ** ** ** ** 9% ** 9%

About the same 389 321 35 19 14 75 47 ** ** ** ** 37 ** 4135% 34% 42% 33% 50% 47% 25% ** ** ** ** 38% ** 33%

a ac fm f

A little slower 149 134 6 7 2 18 25 ** ** ** ** 9 ** 2113% 14% 7% 12% 8% 12% 13% ** ** ** ** 9% ** 17%

b

A lot slower 82 69 4 6 3 8 14 ** ** ** ** 5 ** 207% 7% 5% 10% 12% 5% 7% ** ** ** ** 5% ** 16%

b b efk

Don't know 322 281 22 16 3 37 67 ** ** ** ** 34 ** 2829% 30% 26% 27% 11% 23% 36% ** ** ** ** 34% ** 22%

d d d em emColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE16A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER? (SINGLECODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 110

Very satisfied 334 177 157 83 171 66 ** ** 55 ** 38 87 93 108 58 70 305 2830% 31% 29% 33% 30% 25% ** ** 31% ** 32% 30% 25% 31% 33% 32% 30% 26%

e l l l

Fairly satisfied 384 195 189 94 191 93 ** ** 63 ** 34 96 133 121 51 78 344 3934% 34% 35% 37% 34% 35% ** ** 36% ** 28% 34% 36% 35% 29% 36% 34% 35%

Neither 88 47 41 20 42 22 ** ** 11 ** 20 20 30 28 15 15 77 98% 8% 8% 8% 7% 8% ** ** 6% ** 17% 7% 8% 8% 8% 7% 8% 8%

hk

Fairly dissatisfied 31 15 16 8 14 7 ** ** 10 ** 3 6 8 8 6 10 28 43% 3% 3% 3% 2% 3% ** ** 6% ** 3% 2% 2% 2% 3% 5% 3% 3%

k

Very dissatisfied 27 15 13 2 15 11 ** ** 3 ** 3 10 10 10 2 6 26 12% 3% 2% 1% 3% 4% ** ** 2% ** 2% 3% 3% 3% 1% 3% 3% 1%

c

Don't know 249 124 125 44 131 65 ** ** 32 ** 21 68 97 69 43 38 220 2922% 22% 23% 18% 23% 25% ** ** 18% ** 18% 24% 26% 20% 25% 18% 22% 26%

c c mo oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE16A (QE8AA). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER? (SINGLECODE)





Total 1113 945 82 58 29 160 185 87 83 76 78 98 53 124

Very satisfied 334 270 32 23 8 34 53 ** ** ** ** 26 ** 4130% 29% 39% 40% 28% 21% 28% ** ** ** ** 27% ** 33%

ad ad e

Fairly satisfied 384 340 21 13 11 72 59 ** ** ** ** 34 ** 4934% 36% 25% 22% 38% 45% 32% ** ** ** ** 34% ** 40%

bc bc f

Neither 88 73 6 5 4 18 14 ** ** ** ** 5 ** 88% 8% 8% 9% 14% 12% 7% ** ** ** ** 5% ** 6%

a

Fairly dissatisfied 31 27 1 2 2 4 3 ** ** ** ** 2 ** 13% 3% 2% 3% 5% 2% 2% ** ** ** ** 2% ** 1%

Very dissatisfied 27 24 1 1 1 3 5 ** ** ** ** 4 ** 42% 3% 1% 2% 5% 2% 3% ** ** ** ** 4% ** 3%

b

Don't know 249 211 21 14 3 29 52 ** ** ** ** 27 ** 2122% 22% 25% 25% 10% 18% 28% ** ** ** ** 27% ** 17%

d d d m mColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE16B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service,please use this card to say how satisfied you are with your main supplier for...The speed of your service while online (not just the connection)? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 110

Very satisfied 287 150 138 75 137 64 ** ** 51 ** 26 75 82 93 48 61 265 2126% 26% 25% 30% 24% 24% ** ** 29% ** 22% 26% 22% 27% 27% 28% 27% 19%


Neither 110 64 46 13 61 31 ** ** 9 ** 21 29 42 33 17 17 96 1410% 11% 8% 5% 11% 12% ** ** 5% ** 17% 10% 11% 10% 10% 8% 10% 12%

c c hk h



Don't know 253 128 126 46 132 65 ** ** 32 ** 22 68 98 69 46 38 222 2923% 22% 23% 18% 23% 25% ** ** 18% ** 19% 24% 27% 20% 26% 18% 22% 26%

mo oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE16B (QE8AB). SHOWCARD Thinking about your mobile broadband internet service,please use this card to say how satisfied you are with your main supplier for...The speed of your service while online (not just the connection)? (SINGLE CODE)





Total 1113 945 82 58 29 160 185 87 83 76 78 98 53 124

Very satisfied 287 227 31 22 8 27 45 ** ** ** ** 19 ** 3726% 24% 38% 37% 28% 17% 24% ** ** ** ** 19% ** 30%

a a ek


bc bc fkm

Neither 110 98 5 4 2 22 22 ** ** ** ** 9 ** 1010% 10% 6% 7% 7% 14% 12% ** ** ** ** 9% ** 8%


b

Very dissatisfied 48 41 2 3 2 6 9 ** ** ** ** 4 ** 94% 4% 2% 5% 8% 3% 5% ** ** ** ** 4% ** 7%

b

Don't know 253 216 21 14 3 29 54 ** ** ** ** 28 ** 2123% 23% 25% 25% 9% 18% 29% ** ** ** ** 29% ** 17%

d d d em mColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE16C (QE8AE). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for...Overall value for money of your service? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 110

Very satisfied 343 181 162 83 178 68 ** ** 67 ** 33 93 94 109 58 78 312 3031% 32% 30% 33% 32% 26% ** ** 38% ** 28% 33% 25% 32% 33% 36% 31% 27%

e j l l l


Neither 102 51 50 18 51 29 ** ** 9 ** 16 29 39 29 17 18 92 109% 9% 9% 7% 9% 11% ** ** 5% ** 13% 10% 10% 8% 9% 8% 9% 9%

h h


n


Don't know 278 136 141 57 139 71 ** ** 33 ** 24 74 109 76 49 42 245 3125% 24% 26% 23% 25% 27% ** ** 19% ** 20% 26% 29% 22% 28% 19% 25% 28%

mo oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE16C (QE8AE). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for...Overall value for money of your service? (SINGLE CODE)





Total 1113 945 82 58 29 160 185 87 83 76 78 98 53 124

Very satisfied 343 278 33 23 9 31 59 ** ** ** ** 25 ** 4831% 29% 41% 39% 32% 20% 32% ** ** ** ** 25% ** 39%

a a e ek


b bc f

Neither 102 93 3 4 1 27 15 ** ** ** ** 6 ** 99% 10% 4% 7% 3% 17% 8% ** ** ** ** 6% ** 7%

bd fkm


abc k

Very dissatisfied 22 16 2 1 2 2 - ** ** ** ** 2 ** 22% 2% 3% 3% 7% 1% -% ** ** ** ** 2% ** 2%

a

Don't know 278 237 23 15 3 32 59 ** ** ** ** 32 ** 2325% 25% 28% 26% 11% 20% 32% ** ** ** ** 33% ** 19%

d d d em emColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE17 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband Internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)

Base : Those with fixed broadband at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

A lot faster 290 156 134 49 124 90 21 6 34 16 42 62 106 93 45 45 254 367% 7% 6% 7% 7% 7% 7% 6% 6% 5% 8% 6% 8% 7% 6% 6% 6% 10%

p

A little faster 478 245 234 80 200 153 37 9 59 36 61 119 145 151 93 86 443 3111% 11% 11% 12% 11% 11% 11% 9% 11% 11% 11% 12% 11% 11% 12% 11% 11% 9%

About the same 2160 1084 1076 346 991 641 140 42 257 170 280 529 688 720 378 365 1964 19050% 50% 50% 53% 53% 47% 43% 40% 49% 51% 50% 53% 50% 52% 49% 47% 50% 53%

efg efg o

A little slower 628 320 307 79 282 208 43 15 73 58 76 156 190 207 110 116 591 3615% 15% 14% 12% 15% 15% 13% 14% 14% 17% 14% 16% 14% 15% 14% 15% 15% 10%

c c q

A lot slower 289 150 138 30 115 109 25 9 32 29 42 74 105 102 42 39 268 217% 7% 6% 5% 6% 8% 8% 8% 6% 9% 8% 7% 8% 7% 5% 5% 7% 6%

cd c no o

Don't know 482 204 277 74 158 165 59 24 73 27 57 60 129 122 105 122 436 4411% 9% 13% 11% 8% 12% 18% 23% 14% 8% 10% 6% 9% 9% 14% 16% 11% 12%

a d d cde cde ijk k lm lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE17 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband Internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE)





Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

A lot faster 290 253 22 7 8 68 27 36 8 11 22 24 13 447% 7% 7% 4% 7% 13% 4% 9% 3% 3% 5% 7% 7% 10%

c c c fhijkl fhij hi fhi fhij

A little faster 478 410 24 26 19 51 82 52 41 22 38 46 25 5211% 11% 7% 14% 16% 10% 12% 13% 12% 7% 9% 13% 14% 12%

b ab ab i i i ij ij i

About the same 2160 1839 183 93 44 285 342 171 164 189 214 160 79 23450% 50% 58% 50% 39% 54% 50% 42% 50% 58% 48% 45% 44% 52%

d acd d gkl g fgjkl gkl

A little slower 628 550 35 26 16 60 103 71 55 66 68 63 27 3815% 15% 11% 14% 14% 11% 15% 18% 17% 20% 15% 18% 15% 9%

b m em em efm m em m

A lot slower 289 243 17 13 16 28 56 39 18 9 23 21 9 407% 7% 5% 7% 14% 5% 8% 10% 5% 3% 5% 6% 5% 9%

abc i eijl i eij

Don't know 482 412 36 21 11 41 72 35 43 31 80 42 26 4311% 11% 11% 11% 10% 8% 11% 9% 13% 10% 18% 12% 14% 9%

e efgikm e egmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE18 (QE43). SHOWCARD How long ago did you first get a broadband internet connection in your home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

In the last month 38 11 28 8 20 6 2 3 7 6 3 7 11 9 8 10 34 41% *% 1% 1% 1% *% 1% 3% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

a e e ef j

Between one and three months ago 78 37 41 16 32 17 11 2 21 16 11 7 18 26 14 20 73 52% 2% 2% 2% 2% 1% 3% 2% 4% 5% 2% 1% 1% 2% 2% 3% 2% 1%

e de jk jk k l

Between four and six months ago 85 39 46 18 41 18 5 3 17 8 12 16 17 26 22 20 81 52% 2% 2% 3% 2% 1% 2% 3% 3% 2% 2% 2% 1% 2% 3% 3% 2% 1%

e e k l l

Between six and nine months ago 92 49 43 24 41 20 5 2 24 14 11 10 20 35 10 27 87 52% 2% 2% 4% 2% 1% 2% 2% 4% 4% 2% 1% 1% 2% 1% 3% 2% 2%

def jk jk ln ln

Between nine months and one year ago 147 67 80 28 67 38 11 3 31 12 19 30 32 44 26 44 131 163% 3% 4% 4% 4% 3% 3% 3% 6% 3% 3% 3% 2% 3% 3% 6% 3% 5%

jk lmn

Between one and two years ago 661 320 341 104 313 166 56 22 107 71 84 109 147 205 147 160 605 5415% 15% 16% 16% 17% 12% 17% 21% 20% 21% 15% 11% 11% 15% 19% 21% 15% 15%

e e e e jk jk k l lm lm

Between two and five years ago 1577 779 798 196 708 502 127 44 165 123 236 376 497 529 290 258 1458 11236% 36% 37% 30% 38% 37% 39% 42% 31% 37% 42% 38% 36% 38% 38% 33% 37% 31%

c c c c hk h o o q

More than five years ago 1510 797 713 212 604 566 103 25 138 81 174 433 589 474 232 202 1365 14135% 37% 33% 32% 32% 41% 32% 24% 26% 24% 31% 43% 43% 34% 30% 26% 35% 40%

b g g cdfg hi hij mno noColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

Don't know 136 60 76 52 46 32 5 1 20 6 8 13 31 47 24 33 121 153% 3% 3% 8% 2% 2% 2% 1% 4% 2% 1% 1% 2% 3% 3% 4% 3% 4%

defg ijk lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

In the last month 38 34 2 2 1 3 11 5 - 2 5 5 1 21% 1% 1% 1% 1% 1% 2% 1% -% 1% 1% 1% *% *%

h

Between one and three months ago 78 62 8 4 5 7 15 12 5 4 5 6 3 52% 2% 2% 2% 4% 1% 2% 3% 1% 1% 1% 2% 2% 1%

a m

Between four and six months ago 85 75 6 3 2 6 15 13 4 5 10 10 5 82% 2% 2% 1% 2% 1% 2% 3% 1% 1% 2% 3% 3% 2%

e

Between six and nine months ago 92 80 7 3 2 2 17 10 8 7 10 12 3 102% 2% 2% 2% 2% *% 2% 3% 3% 2% 2% 3% 2% 2%

e e e e e e e e

Between nine months and one year ago 147 124 10 8 4 13 8 10 10 32 13 19 6 143% 3% 3% 4% 4% 2% 1% 2% 3% 10% 3% 5% 3% 3%

efghjklm efg f f

Between one and two years ago 661 559 43 38 22 68 100 69 43 74 67 52 20 6615% 15% 14% 20% 19% 13% 15% 17% 13% 23% 15% 14% 11% 15%

ab ab l efhjklm

Between two and five years ago 1577 1340 123 68 46 182 277 160 122 111 143 123 54 16836% 36% 39% 36% 41% 34% 41% 40% 37% 34% 32% 34% 30% 37%

eijkl jl l

More than five years ago 1510 1313 112 55 29 231 219 119 134 80 167 114 84 16535% 35% 35% 30% 25% 43% 32% 29% 41% 24% 38% 32% 47% 37%

cd cd fgikm i fgik gi i fgijkm giColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

Don't know 136 121 6 6 3 20 20 6 3 13 25 17 4 123% 3% 2% 3% 2% 4% 3% 2% 1% 4% 6% 5% 2% 3%

h h fghlm ghColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE19A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER. (SINGLECODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

Very satisfied 2121 1021 1099 339 971 620 140 51 247 157 273 478 640 686 381 398 1944 17349% 47% 51% 51% 52% 45% 43% 49% 47% 47% 49% 48% 47% 49% 49% 51% 49% 48%

a ef ef l


o o

Neither 210 115 95 31 93 71 11 4 28 20 24 61 66 68 29 45 193 165% 5% 4% 5% 5% 5% 3% 4% 5% 6% 4% 6% 5% 5% 4% 6% 5% 4%

n


n n


d no

Don't know 88 41 47 12 12 39 18 8 10 7 8 3 19 21 22 26 80 82% 2% 2% 2% 1% 3% 5% 8% 2% 2% 1% *% 1% 1% 3% 3% 2% 2%

d d cde cde k k k lm lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE19A (QE8A). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER. (SINGLECODE)





Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

Very satisfied 2121 1811 173 99 37 223 296 181 159 194 251 162 100 24449% 49% 55% 53% 32% 42% 43% 45% 48% 59% 56% 45% 56% 54%

d ad d efghk efghk efgk efgk


b abc fgijklm j ijl j

Neither 210 180 13 9 8 17 49 32 12 8 25 16 10 105% 5% 4% 5% 7% 3% 7% 8% 4% 2% 6% 5% 5% 2%

ab eim ehikm im im


abc i i i ijl i


i

Don't know 88 73 9 4 2 9 15 10 3 4 8 14 4 82% 2% 3% 2% 2% 2% 2% 2% 1% 1% 2% 4% 2% 2%

ehiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE19B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for....The speed of your service while online (not just the connection)? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

Very satisfied 1778 846 932 304 804 503 121 47 219 139 205 391 539 571 321 334 1635 13941% 39% 43% 46% 43% 37% 37% 45% 42% 41% 37% 39% 40% 41% 41% 43% 41% 39%

a ef ef


g g dg g o

Neither 353 194 159 52 170 104 17 10 46 28 47 87 113 111 65 63 321 298% 9% 7% 8% 9% 8% 5% 10% 9% 8% 8% 9% 8% 8% 8% 8% 8% 8%

b f f


c c


c c cd no no

Don't know 107 49 58 11 17 48 22 9 15 10 13 4 19 29 28 31 92 142% 2% 3% 2% 1% 4% 7% 8% 3% 3% 2% *% 1% 2% 4% 4% 2% 4%

d cd cde cde k k k lm lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE19B (QE8B). SHOWCARD Thinking about your fixed broadband internet service, please use this card to say how satisfied you are with your main supplier for....The speed of your service while online (not just the connection)? (SINGLE CODE)





Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

Very satisfied 1778 1505 158 86 29 174 246 136 139 168 220 124 82 21641% 41% 50% 46% 26% 33% 36% 34% 42% 51% 50% 35% 46% 48%

d ad ad egk efghk efgk efgk efgk


b abc fgijklm j j j

Neither 353 311 20 10 11 50 65 38 31 18 39 32 13 258% 8% 6% 5% 10% 9% 10% 9% 9% 6% 9% 9% 7% 6%

c bc im im m m m


ab ehijm ehijm i i ehijm i ei


abc h hi hi h

Don't know 107 89 9 5 4 17 19 8 3 5 6 16 4 122% 2% 3% 2% 3% 3% 3% 2% 1% 1% 1% 4% 2% 3%

h hijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE19C (QE8E). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...Overall value for money of your service. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

Very satisfied 1805 872 933 263 838 525 132 48 220 145 237 395 533 589 331 337 1676 12542% 40% 43% 40% 45% 38% 41% 46% 42% 43% 43% 40% 39% 42% 43% 44% 42% 35%

a ce l q


c cdg c

Neither 371 207 165 45 177 117 24 7 43 23 41 119 138 116 59 58 327 409% 10% 8% 7% 9% 9% 7% 7% 8% 7% 7% 12% 10% 8% 8% 8% 8% 11%

b c hij no p


b j n n


d d

Don't know 259 121 138 108 53 67 19 12 31 9 16 22 73 80 47 59 231 286% 6% 6% 16% 3% 5% 6% 12% 6% 3% 3% 2% 5% 6% 6% 8% 6% 8%

def d d def ijk lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE19C (QE8E). SHOWCARD Thinking about your mobile broadband internet service, please use this card to say how satisfied you are with your main supplier for each of the following...Overall value for money of your service. (SINGLE CODE)





Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

Very satisfied 1805 1534 151 87 33 178 254 141 137 170 220 134 88 21242% 41% 48% 47% 29% 33% 37% 35% 42% 52% 49% 38% 49% 47%

d ad ad e efghk efghk efgk efgk


b abc fijklm jm jklm

Neither 371 323 23 12 13 64 66 41 25 20 40 27 11 299% 9% 7% 6% 12% 12% 10% 10% 8% 6% 9% 8% 6% 7%

c abc iklm i im


abc i ij ij i ij i i


a fhi hi hi

Don't know 259 221 24 10 5 23 59 15 8 13 25 39 8 316% 6% 7% 6% 4% 4% 9% 4% 2% 4% 6% 11% 5% 7%

d eghil h eghijlm ghColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE20 (QE42A). Apart from when you have moved house have you or your household ever changed your home broadband Internet Service Provider? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358


h h


cg cg hi no


d k

Don't know 107 45 62 42 22 36 5 3 13 4 4 16 27 40 22 17 94 132% 2% 3% 6% 1% 3% 2% 3% 2% 1% 1% 2% 2% 3% 3% 2% 2% 4%

def d jColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE20 (QE42A). Apart from when you have moved house have you or your household ever changed your home broadband Internet Service Provider? (SINGLE CODE)





Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449


b b b ik i i


bd b fghijkm j j jm fjkm


ac ac e e e e el e el

Don't know 107 92 8 5 2 12 19 3 2 6 20 14 4 102% 2% 3% 3% 1% 2% 3% 1% 1% 2% 5% 4% 2% 2%

gh ghim ghColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE21 (QE42B). What is the main reason you changed supplier for your home broadband service? (MULTICODE) UNPROMPTED

Base : Those changed home fixed broadband supplier in the last 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c d e ~f ~g ~h ~i ~j ~k ~l m ~n ~o p ~q


Total 311 159 152 48 149 87 20 6 32 35 50 80 92 108 54 55 289 22

Charges generally too expensive 88 38 50 ** 44 27 ** ** ** ** ** ** ** 32 ** ** 81 **28% 24% 33% ** 29% 32% ** ** ** ** ** ** ** 30% ** ** 28% **

Wanted to purchase a bundle of services (e.g.mobile, landline, internet) 83 39 44 ** 42 22 ** ** ** ** ** ** ** 32 ** ** 79 **

27% 25% 29% ** 28% 25% ** ** ** ** ** ** ** 29% ** ** 27% **

Connection/ downloads are too slow/ wanted afaster service 44 25 19 ** 24 7 ** ** ** ** ** ** ** 15 ** ** 44 **

14% 16% 12% ** 16% 8% ** ** ** ** ** ** ** 14% ** ** 15% **e

Got a better/ cheaper deal 42 19 23 ** 19 11 ** ** ** ** ** ** ** 13 ** ** 37 **13% 12% 15% ** 13% 13% ** ** ** ** ** ** ** 12% ** ** 13% **

Poor operator service when call CustomerServices/ technical support 28 22 7 ** 14 7 ** ** ** ** ** ** ** 9 ** ** 26 **

9% 14% 4% ** 9% 8% ** ** ** ** ** ** ** 9% ** ** 9% **b

Poor line quality/ interference 21 7 14 ** 10 5 ** ** ** ** ** ** ** 10 ** ** 21 **7% 5% 9% ** 7% 6% ** ** ** ** ** ** ** 9% ** ** 7% **

Dissatisfied with service/ general negativemention 14 7 7 ** 6 2 ** ** ** ** ** ** ** 7 ** ** 14 **

5% 5% 4% ** 4% 3% ** ** ** ** ** ** ** 6% ** ** 5% **

Incorrect billing/ errors on the bills 8 4 4 ** 8 - ** ** ** ** ** ** ** 3 ** ** 8 **3% 3% 3% ** 5% -% ** ** ** ** ** ** ** 3% ** ** 3% **

e

End of contract period 6 * 6 ** 3 2 ** ** ** ** ** ** ** 1 ** ** 5 **2% *% 4% ** 2% 2% ** ** ** ** ** ** ** 1% ** ** 2% **

aColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c d e ~f ~g ~h ~i ~j ~k ~l m ~n ~o p ~q


Total 311 159 152 48 149 87 20 6 32 35 50 80 92 108 54 55 289 22

Company changed hands 5 5 - ** - 3 ** ** ** ** ** ** ** 2 ** ** 5 **2% 3% -% ** -% 4% ** ** ** ** ** ** ** 2% ** ** 2% **

b d

Monthly download allowance is too low 4 2 3 ** 2 * ** ** ** ** ** ** ** 2 ** ** 4 **1% 1% 2% ** 2% *% ** ** ** ** ** ** ** 2% ** ** 1% **

Company in liquidation 3 2 * ** 2 1 ** ** ** ** ** ** ** 1 ** ** 3 **1% 2% *% ** 1% 1% ** ** ** ** ** ** ** 1% ** ** 1% **

Tied into a contract for too long 2 1 1 ** 1 1 ** ** ** ** ** ** ** 1 ** ** 2 **1% *% 1% ** 1% 1% ** ** ** ** ** ** ** 1% ** ** 1% **

Wanted unlimited downloads 2 2 - ** 2 - ** ** ** ** ** ** ** 1 ** ** 2 **1% 1% -% ** 1% -% ** ** ** ** ** ** ** 1% ** ** 1% **

Bills aren't sent when they should be 2 2 - ** 2 - ** ** ** ** ** ** ** - ** ** 2 **1% 1% -% ** 1% -% ** ** ** ** ** ** ** -% ** ** 1% **

Introductory free offer 1 * * ** * - ** ** ** ** ** ** ** - ** ** 1 ***% *% *% ** *% -% ** ** ** ** ** ** ** -% ** ** *% **

Other 8 3 5 ** 4 2 ** ** ** ** ** ** ** 4 ** ** 6 **2% 2% 3% ** 2% 2% ** ** ** ** ** ** ** 3% ** ** 2% **

Don't know/ can't remember 20 8 13 ** 6 9 ** ** ** ** ** ** ** 5 ** ** 18 **7% 5% 8% ** 4% 10% ** ** ** ** ** ** ** 4% ** ** 6% **










Total 311 278 11 13 8 35 66 35 21 16 36 19 13 38

Charges generally too expensive 88 75 ** ** ** ** ** ** ** ** ** ** ** **28% 27% ** ** ** ** ** ** ** ** ** ** ** **


27% 27% ** ** ** ** ** ** ** ** ** ** ** **

Connection/ downloads are too slow/ wanted a fasterservice 44 41 ** ** ** ** ** ** ** ** ** ** ** **

14% 15% ** ** ** ** ** ** ** ** ** ** ** **

Got a better/ cheaper deal 42 36 ** ** ** ** ** ** ** ** ** ** ** **13% 13% ** ** ** ** ** ** ** ** ** ** ** **

Poor operator service when call Customer Services/technical support 28 27 ** ** ** ** ** ** ** ** ** ** ** **

9% 10% ** ** ** ** ** ** ** ** ** ** ** **

Poor line quality/ interference 21 19 ** ** ** ** ** ** ** ** ** ** ** **7% 7% ** ** ** ** ** ** ** ** ** ** ** **

Dissatisfied with service/ general negative mention 14 13 ** ** ** ** ** ** ** ** ** ** ** **5% 5% ** ** ** ** ** ** ** ** ** ** ** **

Incorrect billing/ errors on the bills 8 7 ** ** ** ** ** ** ** ** ** ** ** **3% 2% ** ** ** ** ** ** ** ** ** ** ** **


Company changed hands 5 5 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **










Total 311 278 11 13 8 35 66 35 21 16 36 19 13 38

Monthly download allowance is too low 4 4 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Company in liquidation 3 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Tied into a contract for too long 2 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Wanted unlimited downloads 2 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Bills aren't sent when they should be 2 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Introductory free offer 1 * ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Other 8 7 ** ** ** ** ** ** ** ** ** ** ** **2% 3% ** ** ** ** ** ** ** ** ** ** ** **






QE22 (QE35). Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 4326 2160 2166 659 1872 1365 325 105 529 336 558 1001 1363 1395 773 774 3956 358

Yes & currently using 2848 1456 1393 455 1340 853 152 48 316 214 393 758 966 977 474 422 2596 24466% 67% 64% 69% 72% 62% 47% 46% 60% 64% 70% 76% 71% 70% 61% 55% 66% 68%

b efg efg fg hi hij no no o

Yes but stopped using 122 60 63 25 57 31 10 - 14 13 12 34 38 37 21 23 113 103% 3% 3% 4% 3% 2% 3% -% 3% 4% 2% 3% 3% 3% 3% 3% 3% 3%

eg g g

No never used 1210 586 624 154 443 417 148 49 185 96 138 189 316 350 247 291 1114 9328% 27% 29% 23% 24% 31% 45% 47% 35% 29% 25% 19% 23% 25% 32% 38% 28% 26%

cd cde cde ijk k k lm lmn

Don't know 145 58 86 25 31 65 16 8 14 13 15 20 44 32 31 37 133 123% 3% 4% 4% 2% 5% 5% 8% 3% 4% 3% 2% 3% 2% 4% 5% 3% 3%

a d d d cd k m lmColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE22 (QE35). Have you or anyone in your household ever used a fixed wireless internet connection at home? (SINGLE CODE)





Total 4326 3707 317 187 115 533 682 404 329 329 444 357 180 449

Yes & currently using 2848 2446 214 121 68 362 457 303 195 173 286 255 115 29866% 66% 68% 65% 59% 68% 67% 75% 59% 53% 64% 71% 64% 66%

d d hi hi efhijlm i hijl i i

Yes but stopped using 122 102 11 3 6 6 15 15 8 8 18 11 10 123% 3% 4% 1% 5% 1% 2% 4% 2% 2% 4% 3% 5% 3%

c ac e e e efi

No never used 1210 1043 80 50 38 153 177 79 116 143 130 77 50 11828% 28% 25% 27% 33% 29% 26% 19% 35% 44% 29% 22% 28% 26%

abc gk g fgkm efghjklm gk g g

Don't know 145 117 12 13 3 12 32 7 10 5 10 14 5 223% 3% 4% 7% 3% 2% 5% 2% 3% 1% 2% 4% 3% 5%

abd egi i egiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE23 (QE24). SHOWCARD How likely are you to get Internet access at home in the next 12 months? (SINGLE CODE)

Base : Those without internet access at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f g h i j ~k l m n o p q


Total 1760 789 971 199 372 478 332 379 682 195 141 57 198 393 350 803 1644 113

Certain to 87 31 56 16 43 20 5 2 19 8 20 ** 18 27 19 23 78 95% 4% 6% 8% 12% 4% 2% 1% 3% 4% 14% ** 9% 7% 5% 3% 5% 8%

a efg efg fg hi o o o

Very likely 76 33 42 18 25 26 5 2 22 7 12 ** 9 23 15 29 71 44% 4% 4% 9% 7% 5% 2% *% 3% 4% 8% ** 5% 6% 4% 4% 4% 4%

efg fg fg g hi o

Likely 185 84 101 42 79 42 14 8 60 24 26 ** 14 47 38 85 164 2111% 11% 10% 21% 21% 9% 4% 2% 9% 12% 19% ** 7% 12% 11% 11% 10% 19%

efg efg fg h l p

Unlikely 129 66 63 14 33 49 21 12 53 16 11 ** 13 34 23 58 119 97% 8% 6% 7% 9% 10% 6% 3% 8% 8% 8% ** 6% 9% 6% 7% 7% 8%

g g fg g

Very unlikely 262 121 141 32 42 69 66 53 97 30 22 ** 28 56 51 124 251 915% 15% 14% 16% 11% 14% 20% 14% 14% 15% 15% ** 14% 14% 14% 15% 15% 8%

d deg q

Certain not to 744 327 418 28 52 189 191 284 341 70 31 ** 82 145 150 359 722 2142% 41% 43% 14% 14% 40% 58% 75% 50% 36% 22% ** 41% 37% 43% 45% 44% 19%

cd cde cdef ij j m m q

Don't know 276 126 150 48 99 82 29 18 92 39 19 ** 35 60 55 124 238 3816% 16% 15% 24% 27% 17% 9% 5% 13% 20% 14% ** 18% 15% 16% 15% 14% 34%

efg efg fg g h pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE23 (QE24). SHOWCARD How likely are you to get Internet access at home in the next 12 months? (SINGLE CODE)

Base : Those without internet access at home




Total 1760 1390 209 110 50 204 150 116 105 213 138 146 88 229

Certain to 87 67 11 7 2 8 12 6 3 11 8 6 2 125% 5% 5% 6% 3% 4% 8% 6% 3% 5% 6% 4% 2% 5%

l

Very likely 76 57 7 9 3 8 6 3 2 11 4 8 1 134% 4% 3% 8% 6% 4% 4% 3% 2% 5% 3% 6% 1% 6%

ab l l l

Likely 185 146 21 17 2 33 9 13 11 23 9 16 13 2011% 11% 10% 15% 4% 16% 6% 11% 10% 11% 6% 11% 15% 9%

d d abd fjm fj

Unlikely 129 108 13 5 2 26 10 9 7 12 10 9 6 197% 8% 6% 5% 5% 13% 7% 8% 6% 6% 7% 6% 7% 8%

c ikl

Very unlikely 262 216 17 15 13 26 20 23 17 43 10 15 10 5215% 16% 8% 13% 27% 13% 13% 20% 17% 20% 7% 10% 11% 23%

b b abc jkl j ejkl efjkl

Certain not to 744 577 102 41 24 55 64 57 54 83 70 69 41 8442% 42% 49% 37% 48% 27% 43% 49% 51% 39% 51% 47% 47% 37%

ac c e em eim e eim em em e

Don't know 276 217 38 17 4 48 29 5 12 30 27 24 15 2816% 16% 18% 16% 7% 24% 19% 4% 11% 14% 20% 16% 17% 12%

d d d ghim g g g gm g g gColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE24A (QE25A). Why are you unlikely to get Internet access at home in the next 12 months? (MULTICODE) UNPROMPTED

Base : Those unlikely to get internet access at home in the next 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f g h i ~j ~k l m n o p ~q


Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

No need 631 283 348 23 56 177 163 214 263 70 ** ** 76 133 130 286 611 **56% 55% 56% 31% 44% 58% 59% 61% 54% 60% ** ** 62% 56% 58% 53% 56% **

c cd cd cd o

Don't want a computer 281 128 152 4 20 80 80 96 106 30 ** ** 29 54 65 131 273 **25% 25% 25% 5% 16% 26% 29% 28% 22% 26% ** ** 24% 23% 29% 24% 25% **

c cd cd cd m

Don't know how you use computers 211 90 120 3 11 58 65 74 108 19 ** ** 20 32 41 116 202 **19% 18% 19% 3% 9% 19% 23% 21% 22% 16% ** ** 16% 14% 19% 21% 18% **

cd cd cd m

Too old to use the internet 207 85 123 4 2 29 61 112 90 22 ** ** 25 45 41 95 198 **18% 16% 20% 6% 1% 9% 22% 32% 18% 19% ** ** 21% 19% 18% 18% 18% **

d d cde cdef

Too expensive to set up 168 75 93 28 40 52 25 22 97 15 ** ** 9 23 26 109 154 **15% 15% 15% 38% 32% 17% 9% 6% 20% 12% ** ** 8% 10% 12% 20% 14% **

efg efg fg i lmn

Computer is too expensive to buy 67 31 36 10 13 24 12 8 37 6 ** ** 3 9 7 48 63 **6% 6% 6% 14% 10% 8% 4% 2% 8% 5% ** ** 2% 4% 3% 9% 6% **

fg fg fg lmn

Charges are too expensive 60 26 34 11 21 18 8 3 38 6 ** ** 7 8 8 36 55 **5% 5% 5% 14% 16% 6% 3% 1% 8% 5% ** ** 6% 3% 4% 7% 5% **

efg efg fg g mn

Not interested/ prefer to speak to people 60 27 32 2 8 19 14 16 18 12 ** ** 7 14 18 20 60 **5% 5% 5% 3% 7% 6% 5% 4% 4% 10% ** ** 6% 6% 8% 4% 5% **

h o

Don't have a phone line 54 29 25 10 17 20 5 1 37 1 ** ** 1 9 5 39 49 **5% 6% 4% 14% 14% 7% 2% *% 8% 1% ** ** 1% 4% 2% 7% 5% **

efg efg fg g i l lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

Friends/ family member checks things on theinternet for me 49 20 29 3 4 13 17 13 16 6 ** ** 7 11 9 21 45 **

4% 4% 5% 4% 3% 4% 6% 4% 3% 5% ** ** 5% 5% 4% 4% 4% **

Satisfied with using the Internet elsewhere 15 10 6 5 7 2 2 - 7 3 ** ** 1 6 2 6 12 **1% 2% 1% 6% 6% 1% 1% -% 2% 3% ** ** 1% 2% 1% 1% 1% **

efg efg

Satisfied with using the Internet at work 14 8 7 2 6 5 1 - * 1 ** ** 5 6 2 1 13 **1% 1% 1% 3% 4% 2% 1% -% *% 1% ** ** 4% 2% 1% *% 1% **

fg efg g h no o

Worries/ concerns about privacy issues 11 7 4 1 1 6 2 2 2 1 ** ** 2 4 1 4 11 **1% 1% 1% 2% 1% 2% 1% *% *% 1% ** ** 2% 2% 1% 1% 1% **

g

Concerned about security/ fraud 10 7 2 * - 9 1 * 2 2 ** ** 1 4 2 3 9 **1% 1% *% *% -% 3% *% *% *% 1% ** ** 1% 2% 1% 1% 1% **

b dfg

Health reasons - bad eyesight 8 4 3 1 - 1 2 4 2 1 ** ** 2 - 2 3 8 **1% 1% 1% 1% -% *% 1% 1% 1% 1% ** ** 1% -% 1% 1% 1% **

m

My computer is out of date 5 2 3 - 1 2 * 2 2 - ** ** 1 1 1 2 5 ***% *% *% -% 1% 1% *% 1% *% -% ** ** 1% *% 1% *% *% **

f

Plan to move house in the near future 5 3 2 2 1 1 - - 1 2 ** ** - 4 - 1 4 ***% 1% *% 3% 1% *% -% -% *% 1% ** ** -% 1% -% *% *% **

efg fg noColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

No time/ too busy 5 1 3 - 1 1 1 1 * 1 ** ** 3 1 - * 5 ***% *% *% -% *% *% 1% *% *% 1% ** ** 3% *% -% *% *% **

h mno

I don't want access for me/ for kids 4 - 4 - - 2 1 - 1 1 ** ** 1 3 - - 4 ***% -% 1% -% -% 1% *% -% *% 1% ** ** 1% 1% -% -% *% **

a g o no

Reception not good enough/ in area 2 * 2 2 * * - - * - ** ** * * - 2 2 ***% *% *% 2% *% *% -% -% *% -% ** ** *% *% -% *% *% **

efg

No computer 2 2 - 2 - - - - 2 - ** ** - - - 2 2 ***% *% -% 3% -% -% -% -% *% -% ** ** -% -% -% *% *% **

b defg

Would use it too much - be addicted 2 * 1 - * * 1 - 1 - ** ** * - 1 1 2 ***% *% *% -% *% *% *% -% *% -% ** ** *% -% *% *% *% **

No space 1 1 * - 1 - - * * - ** ** - * - 1 1 ***% *% *% -% 1% -% -% *% *% -% ** ** -% *% -% *% *% **

Children are too young to use the internet 1 - 1 - 1 - - - 1 - ** ** - - - 1 1 ***% -% *% -% 1% -% -% -% *% -% ** ** -% -% -% *% *% **

efg

Have trouble reading/ writing/ dyslexic * - * - * - - - - - ** ** - - - * * ***% -% *% -% *% -% -% -% -% -% ** ** -% -% -% *% *% **

Other 6 2 3 1 2 2 - 1 2 - ** ** 1 2 1 1 6 ***% *% 1% 1% 1% 1% -% *% *% -% ** ** 1% 1% *% *% 1% **

f fColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

Don't know 22 15 7 5 3 6 4 4 6 2 ** ** 2 7 7 6 21 **2% 3% 1% 7% 2% 2% 2% 1% 1% 1% ** ** 2% 3% 3% 1% 2% **

b defg o oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c d e ~f ~g ~h i ~j k l m


Total 1135 902 133 61 40 107 94 89 78 139 90 93 57 155

No need 631 497 63 39 32 57 ** ** ** 92 ** 64 33 6856% 55% 48% 65% 80% 53% ** ** ** 67% ** 69% 57% 44%

b ab abc em em m

Don't want a computer 281 210 48 17 5 27 ** ** ** 19 ** 13 26 4125% 23% 36% 29% 13% 25% ** ** ** 14% ** 14% 45% 27%

d ad d ik eikm ik

Don't know how you use computers 211 157 37 10 7 21 ** ** ** 17 ** 20 5 4019% 17% 28% 17% 17% 19% ** ** ** 12% ** 22% 9% 26%

acd l il il

Too old to use the internet 207 159 30 10 8 22 ** ** ** 23 ** 9 16 3018% 18% 23% 17% 20% 21% ** ** ** 17% ** 10% 27% 19%

a k k ik k

Too expensive to set up 168 133 22 6 7 15 ** ** ** 33 ** 6 12 1915% 15% 16% 11% 18% 14% ** ** ** 24% ** 7% 20% 12%

c k ekm k

Computer is too expensive to buy 67 47 12 6 2 9 ** ** ** 7 ** 2 3 146% 5% 9% 10% 6% 8% ** ** ** 5% ** 2% 6% 9%

a a k k

Charges are too expensive 60 41 12 3 3 8 ** ** ** 3 ** 7 3 75% 5% 9% 5% 8% 7% ** ** ** 2% ** 7% 6% 4%

a a i i

Not interested/ prefer to speak to people 60 53 3 2 1 1 ** ** ** 1 ** 7 3 125% 6% 3% 4% 3% 1% ** ** ** 1% ** 8% 6% 8%

b ei i ei

Don't have a phone line 54 40 9 3 3 9 ** ** ** 8 ** * 4 55% 4% 7% 5% 7% 9% ** ** ** 6% ** *% 6% 3%

km k kColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 1135 902 133 61 40 107 94 89 78 139 90 93 57 155

Friends/ family member checks things on the internet forme 49 39 5 3 2 9 ** ** ** 2 ** 2 1 11

4% 4% 4% 5% 4% 8% ** ** ** 2% ** 2% 2% 7%ikl ikl

Satisfied with using the Internet elsewhere 15 10 2 1 1 2 ** ** ** 2 ** * 1 21% 1% 2% 2% 3% 2% ** ** ** 1% ** *% 2% 1%

a

Satisfied with using the Internet at work 14 13 1 - - 2 ** ** ** 2 ** - * 11% 1% 1% -% -% 2% ** ** ** 2% ** -% 1% 1%

Worries/ concerns about privacy issues 11 10 * * * 2 ** ** ** 1 ** * 2 21% 1% *% *% 1% 2% ** ** ** 1% ** *% 3% 2%

Concerned about security/ fraud 10 8 - 1 1 4 ** ** ** - ** * 1 -1% 1% -% 1% 2% 4% ** ** ** -% ** *% 1% -%

b b ikm

Health reasons - bad eyesight 8 7 1 - * 1 ** ** ** - ** 1 * 31% 1% 1% -% 1% 1% ** ** ** -% ** 1% 1% 2%

i

My computer is out of date 5 4 1 * - 1 ** ** ** - ** - - 1*% *% 1% *% -% 1% ** ** ** -% ** -% -% 1%

Plan to move house in the near future 5 4 1 - - 2 ** ** ** - ** * - -*% *% *% -% -% 2% ** ** ** -% ** *% -% -%

im

No time/ too busy 5 3 * * 1 - ** ** ** - ** 1 1 1*% *% *% 1% 1% -% ** ** ** -% ** 1% 1% 1%










Total 1135 902 133 61 40 107 94 89 78 139 90 93 57 155

I don't want access for me/ for kids 4 3 - * * - ** ** ** - ** * - 1*% *% -% 1% 1% -% ** ** ** -% ** *% -% 1%

Reception not good enough/ in area 2 1 * - 1 - ** ** ** - ** - - 1*% *% *% -% 2% -% ** ** ** -% ** -% -% 1%

abc

No computer 2 2 * - - - ** ** ** - ** - - 2*% *% *% -% -% -% ** ** ** -% ** -% -% 1%

Would use it too much - be addicted 2 1 - * - - ** ** ** - ** * - -*% *% -% 1% -% -% ** ** ** -% ** *% -% -%

No space 1 1 - * - - ** ** ** - ** - - -*% *% -% *% -% -% ** ** ** -% ** -% -% -%

Children are too young to use the internet 1 1 - - - 1 ** ** ** - ** - - -*% *% -% -% -% 1% ** ** ** -% ** -% -% -%

Have trouble reading/ writing/ dyslexic * - * - - - ** ** ** - ** - - -*% -% *% -% -% -% ** ** ** -% ** -% -% -%

Other 6 5 * * - 1 ** ** ** - ** - 1 2*% 1% *% *% -% 1% ** ** ** -% ** -% 1% 1%

Don't know 22 17 2 2 * 1 ** ** ** - ** 1 1 42% 2% 2% 3% 1% 1% ** ** ** -% ** 1% 1% 3%

iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE24B (QE25B). And, which one of these reasons is your MAIN reason for not getting internet access at home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

No need 436 193 243 17 37 123 108 151 181 43 ** ** 53 93 87 196 424 **38% 38% 39% 22% 29% 40% 39% 43% 37% 37% ** ** 43% 39% 39% 36% 39% **

cd cd cd

Don't want a computer 159 75 84 1 11 51 48 48 57 17 ** ** 18 32 40 68 157 **14% 15% 14% 1% 9% 17% 17% 14% 12% 15% ** ** 15% 14% 18% 13% 14% **

c cd cd c o

Too old to use the internet 124 53 71 3 * 9 35 76 52 14 ** ** 17 26 18 63 122 **11% 10% 11% 4% *% 3% 13% 22% 11% 12% ** ** 14% 11% 8% 12% 11% **

d d cde cdef n

Don't know how you use computers 113 52 61 1 8 31 35 38 63 10 ** ** 9 20 25 59 106 **10% 10% 10% 2% 6% 10% 13% 11% 13% 8% ** ** 8% 8% 11% 11% 10% **

c cd c

Too expensive to set up 92 38 54 16 30 26 12 7 57 6 ** ** 4 13 9 66 81 **8% 7% 9% 21% 24% 9% 4% 2% 12% 5% ** ** 3% 5% 4% 12% 7% **

efg efg fg g i lmn

Not interested/ prefer to speak to people 26 9 17 - 6 10 6 5 7 6 ** ** 2 6 10 7 26 **2% 2% 3% -% 5% 3% 2% 1% 1% 5% ** ** 2% 3% 4% 1% 2% **

cg g h o

Computer is too expensive to buy 24 9 15 7 6 7 4 1 13 2 ** ** - 2 3 19 22 **2% 2% 2% 9% 4% 2% 1% *% 3% 2% ** ** -% 1% 1% 3% 2% **

efg fg g g lmn

Charges are too expensive 21 11 10 2 8 8 2 1 12 2 ** ** 1 3 4 13 20 **2% 2% 2% 3% 7% 2% 1% *% 3% 1% ** ** 1% 1% 2% 2% 2% **

fg efg fg

Friends/family member checks things on theinternet for me 16 5 11 1 - 6 6 3 6 1 ** ** 1 5 2 8 14 **

1% 1% 2% 2% -% 2% 2% 1% 1% 1% ** ** 1% 2% 1% 1% 1% **d d








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

Don't have a phone line 14 7 7 3 6 4 1 - 9 * ** ** * 4 3 8 13 **1% 1% 1% 5% 5% 1% *% -% 2% *% ** ** *% 2% 1% 1% 1% **

efg efg g

Satisfied with using the Internet elsewhere 8 6 3 4 3 1 1 - 2 2 ** ** 1 4 1 3 8 **1% 1% *% 5% 2% *% 1% -% 1% 2% ** ** 1% 2% *% *% 1% **

efg eg o

Satisfied with using the Internet at work 6 5 1 1 1 3 1 - * * ** ** 2 1 2 1 5 **1% 1% *% 1% 1% 1% 1% -% *% *% ** ** 1% 1% 1% *% *% **

b g g g o

Health reasons - bad eyesight 5 3 2 1 - - * 3 1 - ** ** 1 - 1 2 5 ***% 1% *% 1% -% -% *% 1% *% -% ** ** 1% -% 1% *% *% **

e e

Worries/ concerns about privacy issues 3 1 2 1 - 1 * * 1 - ** ** 1 1 - 1 3 ***% *% *% 2% -% *% *% *% *% -% ** ** 1% *% -% *% *% **

fg

I don't want access for me/ for kids 3 - 3 - - 2 1 - 1 1 ** ** - 3 - - 3 ***% -% *% -% -% 1% *% -% *% 1% ** ** -% 1% -% -% *% **

no

Plan to move house in the near future 2 2 * 2 - - - - 1 2 ** ** - 2 - * 2 ***% *% *% 3% -% -% -% -% *% 1% ** ** -% 1% -% *% *% **

defg h o

My computer is out of date 2 2 * - * 1 * 1 1 - ** ** * 1 - 1 2 ***% *% *% -% *% *% *% *% *% -% ** ** *% *% -% *% *% **

No computer 2 2 - 2 - - - - 2 - ** ** - - - 2 2 ***% *% -% 2% -% -% -% -% *% -% ** ** -% -% -% *% *% **

defgColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1135 514 621 75 126 307 278 349 490 116 64 22 123 235 223 541 1092 40

Reception not good enough/ in area 2 * 1 1 * * - - * - ** ** - - - 2 2 ***% *% *% 1% *% *% -% -% *% -% ** ** -% -% -% *% *% **

efg

Would use it too much - be addicted 1 - 1 - - * 1 - 1 - ** ** * - 1 * 1 ***% -% *% -% -% *% *% -% *% -% ** ** *% -% *% *% *% **

No time/ too busy 1 1 * - - 1 * - - - ** ** 1 - - - 1 ***% *% *% -% -% *% *% -% -% -% ** ** 1% -% -% -% *% **

o

No space 1 1 - - 1 - - - - - ** ** - - - 1 1 ***% *% -% -% 1% -% -% -% -% -% ** ** -% -% -% *% *% **

g

Concerned about security/ fraud 1 1 - - - * * - - * ** ** - * * - 1 ***% *% -% -% -% *% *% -% -% *% ** ** -% *% *% -% *% **

Have trouble reading/ writing/ dyslexic * - * - * - - - - - ** ** - - - * * ***% -% *% -% *% -% -% -% -% -% ** ** -% -% -% *% *% **

Other 4 2 2 - 1 1 - 1 1 - ** ** 1 1 * 1 4 ***% *% *% -% 1% *% -% *% *% -% ** ** 1% 1% *% *% *% **

f

Don't know 68 39 30 12 6 23 15 12 22 11 ** ** 10 19 18 21 67 **6% 8% 5% 16% 5% 7% 5% 3% 5% 9% ** ** 8% 8% 8% 4% 6% **

b defg g h o o oColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 1135 902 133 61 40 107 94 89 78 139 90 93 57 155

No need 436 346 40 27 22 30 ** ** ** 78 ** 52 10 4438% 38% 31% 45% 55% 28% ** ** ** 56% ** 56% 18% 29%

b b abc elm elm

Don't want a computer 159 122 27 9 2 14 ** ** ** 14 ** 7 17 1914% 14% 20% 14% 4% 13% ** ** ** 10% ** 7% 30% 12%

d ad d eikm

Too old to use the internet 124 97 18 6 3 17 ** ** ** 12 ** 5 11 1811% 11% 13% 10% 8% 16% ** ** ** 9% ** 5% 19% 12%

k ik k

Don't know how you use computers 113 89 16 4 4 11 ** ** ** 8 ** 10 3 2310% 10% 12% 6% 10% 10% ** ** ** 6% ** 11% 5% 15%

c il

Too expensive to set up 92 78 8 3 3 8 ** ** ** 18 ** 5 5 88% 9% 6% 6% 8% 8% ** ** ** 13% ** 5% 9% 5%

km

Not interested/ prefer to speak to people 26 24 1 1 * - ** ** ** 1 ** 1 - 92% 3% 1% 2% *% -% ** ** ** 1% ** 1% -% 6%

eikl

Computer is too expensive to buy 24 15 5 3 1 2 ** ** ** 3 ** 1 2 52% 2% 4% 5% 2% 2% ** ** ** 2% ** 1% 3% 3%

a a

Charges are too expensive 21 15 5 - 1 3 ** ** ** - ** 1 1 32% 2% 4% -% 2% 3% ** ** ** -% ** 2% 2% 2%

ac c i i

Friends/family member checks things on the internet forme 16 14 1 1 * 5 ** ** ** 2 ** 1 * 4

1% 2% 1% 2% 1% 5% ** ** ** 1% ** 1% 1% 3%Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 1135 902 133 61 40 107 94 89 78 139 90 93 57 155

Don't have a phone line 14 12 1 1 * 5 ** ** ** 1 ** - * *1% 1% 1% 1% 1% 5% ** ** ** *% ** -% 1% *%

ikm

Satisfied with using the Internet elsewhere 8 5 2 1 * 1 ** ** ** 1 ** - * 21% 1% 2% 1% 1% 1% ** ** ** 1% ** -% 1% 1%

a

Satisfied with using the Internet at work 6 5 1 - - 2 ** ** ** 1 ** - * -1% 1% 1% -% -% 2% ** ** ** 1% ** -% 1% -%

m

Health reasons - bad eyesight 5 4 * - - 1 ** ** ** - ** 1 * 2*% *% *% -% -% 1% ** ** ** -% ** 1% 1% 1%

Worries/ concerns about privacy issues 3 2 - * * - ** ** ** - ** - 1 1*% *% -% *% 1% -% ** ** ** -% ** -% 2% 1%

I don't want access for me/ for kids 3 3 - - - - ** ** ** - ** - - 1*% *% -% -% -% -% ** ** ** -% ** -% -% 1%

Plan to move house in the near future 2 2 1 - - 2 ** ** ** - ** * - -*% *% *% -% -% 1% ** ** ** -% ** *% -% -%

My computer is out of date 2 2 - * - 1 ** ** ** - ** - - 1*% *% -% *% -% 1% ** ** ** -% ** -% -% 1%

No computer 2 2 - - - - ** ** ** - ** - - 2*% *% -% -% -% -% ** ** ** -% ** -% -% 1%

Reception not good enough/ in area 2 1 * - * - ** ** ** - ** - - 1*% *% *% -% 1% -% ** ** ** -% ** -% -% 1%










Total 1135 902 133 61 40 107 94 89 78 139 90 93 57 155

Would use it too much - be addicted 1 1 - * - - ** ** ** - ** - - -*% *% -% 1% -% -% ** ** ** -% ** -% -% -%

a

No time/ too busy 1 1 - * - - ** ** ** - ** - - 1*% *% -% *% -% -% ** ** ** -% ** -% -% 1%

No space 1 1 - - - - ** ** ** - ** - - -*% *% -% -% -% -% ** ** ** -% ** -% -% -%

Concerned about security/ fraud 1 * - * - - ** ** ** - ** * - -*% *% -% 1% -% -% ** ** ** -% ** *% -% -%

a

Have trouble reading/ writing/ dyslexic * - * - - - ** ** ** - ** - - -*% -% *% -% -% -% ** ** ** -% ** -% -% -%

Other 4 3 - * - 1 ** ** ** - ** - - 1*% *% -% *% -% 1% ** ** ** -% ** -% -% 1%

Don't know 68 58 5 3 3 3 ** ** ** 1 ** 8 4 96% 6% 4% 5% 6% 3% ** ** ** 1% ** 9% 7% 6%

i i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE25 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)

Base : All respondents in Scotland and Wales


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f g h i j k l m n o p ~q


Total 912 434 478 141 325 269 110 68 211 69 97 91 192 250 176 291 890 21

Yes 277 157 120 55 110 80 25 6 42 19 34 40 88 88 46 53 270 **30% 36% 25% 39% 34% 30% 23% 9% 20% 28% 35% 44% 46% 35% 26% 18% 30% **

b efg fg fg g h h hi mno no o

No 578 251 327 80 191 170 79 58 156 47 57 49 94 147 116 219 564 **63% 58% 68% 57% 59% 63% 72% 86% 74% 68% 60% 54% 49% 59% 66% 75% 63% **

a c cde cdef jk k l lm lmn

Don't know 56 26 30 6 23 18 6 3 13 3 4 2 9 15 14 18 54 **6% 6% 6% 4% 7% 7% 6% 5% 6% 4% 4% 2% 4% 6% 8% 6% 6% **

c k lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE25 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that satellite broadband is available? (SINGLE CODE)

Base : All respondents in Scotland and Wales


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% ~a b c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m

Unweighted total 2543 - 1468 1075 - - - - - - - - - -

Total 912 - 582 330 - - - - - - - - - -

Yes 277 - 174 102 - - - - - - - - - -30% -% 30% 31% -% -% -% -% -% -% -% -% -% -%

No 578 - 381 196 - - - - - - - - - -63% -% 66% 59% -% -% -% -% -% -% -% -% -% -%

c

Don't know 56 - 25 31 - - - - - - - - - -6% -% 4% 9% -% -% -% -% -% -% -% -% -% -%

bColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE26 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes 4298 2244 2054 732 1866 1255 315 129 669 343 551 921 1302 1402 697 873 3897 38964% 70% 59% 74% 74% 64% 45% 26% 49% 59% 72% 83% 78% 72% 57% 49% 64% 73%

b efg efg fg g h hi hij mno no o p

No 2203 874 1329 249 595 656 353 351 669 224 198 184 347 505 486 851 2076 12333% 27% 38% 25% 24% 33% 50% 70% 49% 39% 26% 16% 21% 26% 40% 48% 34% 23%


Don't know 181 86 95 15 53 60 31 21 35 13 11 11 27 49 40 60 157 243% 3% 3% 2% 2% 3% 4% 4% 3% 2% 1% 1% 2% 3% 3% 3% 3% 4%

cd cde cd k k l l l pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE26 (QE29). Before now, were you aware that you could make voice calls using the internet? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes 4298 3669 336 186 107 628 615 390 343 321 406 336 169 46164% 66% 58% 57% 58% 74% 67% 70% 71% 56% 66% 61% 59% 61%

bcd fijklm iklm iklm iklm il i

No 2203 1775 231 123 74 178 272 164 130 250 197 205 115 26533% 32% 40% 37% 40% 21% 30% 29% 27% 44% 32% 37% 40% 35%

a a a e e e efghjkm e efgh efghj efgh

Don't know 181 142 16 20 3 43 28 4 7 1 16 14 3 263% 3% 3% 6% 2% 5% 3% 1% 1% *% 3% 3% 1% 3%

abd ghijkl gil i gi gil i ghilColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE27 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes 1335 729 606 212 647 385 73 19 195 79 148 358 517 421 191 200 1183 14620% 23% 17% 21% 26% 20% 10% 4% 14% 14% 19% 32% 31% 22% 16% 11% 19% 27%

b fg cefg fg g hi hij mno no o p

No 5133 2386 2748 764 1799 1509 595 466 1136 490 589 734 1117 1468 985 1531 4749 37477% 74% 79% 77% 72% 77% 85% 93% 83% 85% 77% 66% 67% 75% 81% 86% 77% 70%

a d d cde cdef jk jk k l lm lmn q

Don't know 213 89 124 20 68 78 32 15 42 11 24 24 43 67 47 53 197 163% 3% 4% 2% 3% 4% 5% 3% 3% 2% 3% 2% 3% 3% 4% 3% 3% 3%

a cd cd lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE27 (QE29A). And do you or anyone in your household have access to internet voice services at home? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes 1335 1159 75 64 37 233 263 122 99 76 130 91 45 9920% 21% 13% 19% 20% 28% 29% 22% 21% 13% 21% 16% 16% 13%

b b b ghijklm ghijklm iklm im iklm

No 5133 4249 490 252 142 597 599 431 370 492 476 441 234 60877% 76% 84% 76% 77% 70% 65% 77% 77% 86% 77% 79% 82% 81%

acd f ef ef efghjklm ef ef ef ef

Don't know 213 178 16 14 5 18 53 5 11 3 12 23 7 453% 3% 3% 4% 3% 2% 6% 1% 2% 1% 2% 4% 3% 6%

i eghijl i i egij gi eghijlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QE28 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the Internet at home? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1335 729 606 212 647 385 73 19 195 79 148 358 517 421 191 200 1183 146

Yes & currently using 1022 553 469 169 502 295 47 ** 127 55 120 273 398 330 138 150 900 11777% 76% 77% 80% 77% 77% 65% ** 65% 70% 81% 76% 77% 79% 72% 75% 76% 80%

f f f hi h

Yes but stopped using 142 80 62 15 70 40 15 ** 19 9 16 49 64 31 26 21 122 1711% 11% 10% 7% 11% 10% 20% ** 10% 12% 11% 14% 12% 7% 13% 10% 10% 12%

cde m m

No never used 157 87 69 25 68 47 10 ** 46 10 11 33 51 54 26 25 147 912% 12% 11% 12% 10% 12% 13% ** 24% 13% 7% 9% 10% 13% 14% 13% 12% 6%

ijk q

Don't know 15 9 6 3 7 4 1 ** 2 4 1 3 3 5 1 4 13 21% 1% 1% 1% 1% 1% 1% ** 1% 5% 1% 1% 1% 1% 1% 2% 1% 1%

hjkColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE28 (QE30). Have you or anyone in your household ever used one of these services to make voice calls using the Internet at home? (SINGLE CODE)



Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c d e f g ~h ~i j k ~l m


Total 1335 1159 75 64 37 233 263 122 99 76 130 91 45 99

Yes & currently using 1022 886 59 49 28 184 176 104 ** ** 93 62 ** 7577% 76% 78% 76% 76% 79% 67% 85% ** ** 72% 68% ** 76%

fk fjk

Yes but stopped using 142 125 9 4 4 22 32 13 ** ** 12 13 ** 1411% 11% 12% 6% 12% 9% 12% 11% ** ** 9% 14% ** 14%

c c

No never used 157 135 7 11 4 22 53 4 ** ** 25 15 ** 812% 12% 9% 17% 11% 9% 20% 3% ** ** 19% 16% ** 9%

ab egm egm g

Don't know 15 13 1 1 1 6 2 1 ** ** - 2 ** 11% 1% 1% 1% 2% 2% 1% 1% ** ** -% 2% ** 1%





QE29 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (SINGLE CODE)

Base : Those who have ever used internet voice services at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1163 633 531 184 572 334 62 11 146 64 136 322 462 361 163 171 1022 135

Skype 930 506 424 138 467 264 ** ** 117 ** 111 252 377 299 118 130 820 10580% 80% 80% 75% 82% 79% ** ** 80% ** 82% 78% 82% 83% 72% 76% 80% 78%

c n n

MSN Messenger 143 79 64 47 58 36 ** ** 21 ** 23 31 38 47 28 29 122 2112% 12% 12% 26% 10% 11% ** ** 15% ** 17% 10% 8% 13% 17% 17% 12% 15%

de k l l l

BT Broadband voice/Home Hub 73 45 28 10 36 24 ** ** 4 ** 11 28 36 21 8 8 66 76% 7% 5% 5% 6% 7% ** ** 3% ** 8% 9% 8% 6% 5% 5% 6% 5%

h h

Orange broadband/ Wanadoo/ Livebox 17 11 6 3 8 5 ** ** 1 ** 2 6 6 7 2 2 14 31% 2% 1% 2% 1% 1% ** ** 1% ** 2% 2% 1% 2% 1% 1% 1% 2%

BT Communicator 14 11 4 3 8 3 ** ** 1 ** - 2 8 4 1 1 11 41% 2% 1% 2% 1% 1% ** ** 1% ** -% 1% 2% 1% 1% 1% 1% 3%

AOL 10 5 5 2 5 3 ** ** 1 ** 3 1 2 3 4 1 10 -1% 1% 1% 1% 1% 1% ** ** *% ** 2% *% *% 1% 3% *% 1% -%

k l

Vonage 5 3 2 * 2 2 ** ** 1 ** * 2 2 1 - 1 5 **% *% *% *% *% 1% ** ** 1% ** *% *% 1% *% -% 1% *% *%

Don't know 30 12 18 5 17 6 ** ** 5 ** 5 6 10 5 9 6 28 23% 2% 3% 3% 3% 2% ** ** 4% ** 4% 2% 2% 1% 5% 4% 3% 1%

lm mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QE29 (QE31). Which supplier does/ did your household use to make voice calls using the internet? (SINGLE CODE)

Base : Those who have ever used internet voice services at home


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c d e f g ~h ~i ~j ~k ~l ~m


Total 1163 1011 68 52 32 206 209 117 93 73 105 75 44 89

Skype 930 810 55 41 24 178 169 101 ** ** ** ** ** **80% 80% 81% 78% 75% 86% 81% 87% ** ** ** ** ** **

MSN Messenger 143 122 7 9 5 22 25 16 ** ** ** ** ** **12% 12% 11% 18% 16% 11% 12% 14% ** ** ** ** ** **

a

BT Broadband voice/Home Hub 73 65 3 3 1 8 9 10 ** ** ** ** ** **6% 6% 5% 6% 4% 4% 4% 9% ** ** ** ** ** **

Orange broadband/ Wanadoo/ Livebox 17 15 1 1 - 3 2 3 ** ** ** ** ** **1% 1% 1% 2% -% 1% 1% 2% ** ** ** ** ** **

BT Communicator 14 9 2 2 1 5 - - ** ** ** ** ** **1% 1% 3% 3% 3% 2% -% -% ** ** ** ** ** **

a a

AOL 10 7 1 1 1 1 4 - ** ** ** ** ** **1% 1% 2% 2% 2% *% 2% -% ** ** ** ** ** **

Vonage 5 4 - 1 1 1 - - ** ** ** ** ** ***% *% -% 2% 2% 1% -% -% ** ** ** ** ** **

a ab

Don't know 30 26 2 1 1 3 8 - ** ** ** ** ** **3% 3% 3% 2% 2% 2% 4% -% ** ** ** ** ** **

gColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Only terrestrial TV (Channels 1-4/1-5) 506 231 275 69 130 118 80 108 186 45 34 32 101 129 70 204 442 628% 7% 8% 7% 5% 6% 11% 22% 14% 8% 4% 3% 6% 7% 6% 11% 7% 12%

d cde cdef ijk jk k lmn p

Terrestrial TV 913 466 447 122 337 299 102 52 151 107 140 217 251 271 187 200 842 6614% 15% 13% 12% 13% 15% 15% 10% 11% 19% 18% 19% 15% 14% 15% 11% 14% 12%

b g cg g h h h o o o

Cable TV (through Virgin Media - previouslyNTL and Telewest) 1013 467 546 164 431 300 87 31 169 85 120 184 255 328 191 231 925 85

15% 15% 16% 16% 17% 15% 12% 6% 12% 15% 16% 16% 15% 17% 16% 13% 15% 16%fg efg fg g h h o o o

Satellite TV (Sky) 2514 1249 1265 371 1106 756 191 90 311 190 325 574 692 734 513 566 2299 21038% 39% 36% 37% 44% 38% 27% 18% 23% 33% 43% 51% 41% 38% 42% 32% 38% 39%

b fg cefg fg g h hi hij mo o mo

Satellite TV (Other) 148 89 59 14 53 54 19 8 31 17 20 23 39 36 30 41 127 202% 3% 2% 1% 2% 3% 3% 2% 2% 3% 3% 2% 2% 2% 2% 2% 2% 4%

b c c p

Freeview (through a set-top box or digitaltelevision set) with ONLY free channels 2954 1406 1548 437 987 918 352 259 690 280 332 477 728 868 550 788 2781 166

44% 44% 45% 44% 39% 47% 50% 52% 50% 48% 44% 43% 43% 44% 45% 44% 45% 31%d d cde cde jk jk q

Freeview (through a set-top box or digitaltelevision set) with free channels PLUS top-upchannels such as ESPN, TV favourites,Picturebox films) 210 101 109 23 72 62 33 20 48 21 38 22 48 56 42 63 198 12

3% 3% 3% 2% 3% 3% 5% 4% 3% 4% 5% 2% 3% 3% 3% 4% 3% 2%cde c k k hk








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Digital TV via a broadband DSL line (e.g. BTVision, Tiscali) 100 54 46 8 57 25 6 3 14 6 16 33 31 32 18 14 92 7

1% 2% 1% 1% 2% 1% 1% 1% 1% 1% 2% 3% 2% 2% 1% 1% 2% 1%cefg h hi o o o

No TV in household 114 68 46 25 54 24 6 4 38 4 6 10 38 35 12 27 92 222% 2% 1% 3% 2% 1% 1% 1% 3% 1% 1% 1% 2% 2% 1% 2% 2% 4%

b efg efg ijk n n p

Don't know 4 1 3 1 2 - * * 1 - 2 - 1 2 - 1 1 3*% *% *% *% *% -% *% *% *% -% *% -% *% *% -% *% *% *%

e pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Only terrestrial TV (Channels 1-4/1-5) 506 420 54 9 23 106 63 18 29 93 43 31 28 98% 8% 9% 3% 13% 12% 7% 3% 6% 16% 7% 6% 10% 1%

c ac abc fghjkm gm m gm efghjklm gm gm ghkm

Terrestrial TV 913 800 35 11 67 66 147 77 44 154 84 101 56 7214% 14% 6% 3% 37% 8% 16% 14% 9% 27% 14% 18% 19% 10%

bc c abc ehm ehm efghjklm ehm eghjm eghjm

Cable TV (through Virgin Media - previously NTL andTelewest) 1013 883 79 28 23 122 112 88 71 115 102 79 53 141

15% 16% 14% 9% 12% 14% 12% 16% 15% 20% 16% 14% 18% 19%bcd c c efhk f f efk

Satellite TV (Sky) 2514 2066 222 146 80 266 390 219 163 152 285 239 102 24938% 37% 38% 44% 43% 31% 43% 39% 34% 27% 46% 43% 35% 33%

ab ab ehilm eim i eghilm ehilm i i

Satellite TV (Other) 148 134 6 6 3 29 22 22 7 2 13 10 11 182% 2% 1% 2% 1% 3% 2% 4% 1% *% 2% 2% 4% 2%

b hik i hik i i hik i

Freeview (through a set-top box or digital television set)with ONLY free channels 2954 2479 241 167 67 318 364 266 242 223 269 255 131 412

44% 44% 41% 51% 37% 37% 40% 48% 50% 39% 43% 46% 46% 55%bd d abd efi efij e efi efi efgijkl

Freeview (through a set-top box or digital television set)with free channels PLUS top-up channels such as ESPN,TV favourites, Picturebox films) 210 181 14 10 5 24 55 22 10 10 13 15 5 28

3% 3% 2% 3% 3% 3% 6% 4% 2% 2% 2% 3% 2% 4%ehijklm i il










Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Digital TV via a broadband DSL line (e.g. BT Vision,Tiscali) 100 87 4 7 2 14 24 8 7 4 8 7 6 9

1% 2% 1% 2% 1% 2% 3% 1% 1% 1% 1% 1% 2% 1%b b im i

No TV in household 114 100 6 5 3 36 7 19 5 10 3 5 4 122% 2% 1% 2% 2% 4% 1% 3% 1% 2% *% 1% 1% 2%

b fhijklm fhjklm j j

Don't know 4 4 - - * 1 - - - - 1 * - 1*% *% -% -% *% *% -% -% -% -% *% *% -% *%





QH1B. SHOWCARD And which of these do you consider is your main type of television? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Only terrestrial TV (Channels 1-4/1-5) 398 180 218 51 108 91 62 85 151 36 28 29 77 105 56 159 344 536% 6% 6% 5% 4% 5% 9% 17% 11% 6% 4% 3% 5% 5% 5% 9% 6% 10%

cde cdef ijk jk lmn p

Terrestrial TV 174 69 105 19 35 53 32 35 55 23 13 17 43 41 32 58 162 113% 2% 3% 2% 1% 3% 5% 7% 4% 4% 2% 2% 3% 2% 3% 3% 3% 2%

a d cde cdef jk jk m

Cable TV (through Virgin Media - previouslyNTL and Telewest) 976 450 526 156 417 289 84 31 167 78 119 175 241 315 189 226 894 80

15% 14% 15% 16% 17% 15% 12% 6% 12% 13% 16% 16% 14% 16% 15% 13% 15% 15%fg efg fg g h h o o

Satellite TV (Sky) 2465 1232 1233 364 1093 737 185 86 302 183 316 564 681 720 501 553 2252 20837% 38% 35% 37% 43% 37% 26% 17% 22% 32% 41% 51% 41% 37% 41% 31% 37% 39%

b fg cefg fg g h hi hij mo o mo

Satellite TV (Other) 111 64 47 11 47 37 12 5 25 15 14 17 29 25 24 34 93 172% 2% 1% 1% 2% 2% 2% 1% 2% 3% 2% 2% 2% 1% 2% 2% 2% 3%

b c p

Freeview (through a set-top box or digitaltelevision set) with ONLY free channels 2205 1025 1181 343 663 674 290 235 583 217 226 263 502 650 371 665 2071 129

33% 32% 34% 34% 26% 34% 41% 47% 42% 37% 30% 24% 30% 33% 30% 37% 34% 24%a d d cde cdef ijk jk k ln lmn q

Freeview (through a set-top box or digitaltelevision set) with free channels PLUS top-upchannels such as ESPN, TV favourites,Picturebox films) 159 74 85 19 49 47 25 19 39 18 25 15 40 39 27 51 149 9

2% 2% 2% 2% 2% 2% 4% 4% 3% 3% 3% 1% 2% 2% 2% 3% 2% 2%cd cde k k k m








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Digital TV via a broadband DSL line (e.g. BTVision, Tiscali) 76 41 35 6 46 19 3 1 12 5 12 25 26 24 12 11 71 5

1% 1% 1% 1% 2% 1% *% *% 1% 1% 2% 2% 2% 1% 1% 1% 1% 1%cefg g hi o o

No TV in household 114 68 46 25 54 24 6 4 38 4 6 10 38 35 12 27 92 222% 2% 1% 3% 2% 1% 1% 1% 3% 1% 1% 1% 2% 2% 1% 2% 2% 4%

b efg efg ijk n n p

Don't know 4 1 3 1 2 - * * 1 - 2 - 1 2 - 1 1 3*% *% *% *% *% -% *% *% *% -% *% -% *% *% -% *% *% *%










Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Only terrestrial TV (Channels 1-4/1-5) 398 328 43 5 23 86 42 17 24 75 35 24 21 46% 6% 7% 1% 13% 10% 5% 3% 5% 13% 6% 4% 7% *%

c ac abc fghjkm m m m fghjklm gm m gkm

Terrestrial TV 174 153 13 5 4 23 35 10 10 18 15 21 12 93% 3% 2% 1% 2% 3% 4% 2% 2% 3% 2% 4% 4% 1%

c m gm m gm gm

Cable TV (through Virgin Media - previously NTL andTelewest) 976 849 78 28 21 118 105 80 69 113 99 76 50 138

15% 15% 13% 8% 12% 14% 12% 14% 14% 20% 16% 14% 17% 18%cd c c efghk f f efk

Satellite TV (Sky) 2465 2023 221 143 78 259 383 212 162 151 281 233 98 24437% 36% 38% 43% 42% 31% 42% 38% 34% 26% 45% 42% 34% 33%

ab ab ehilm eim i eghilm ehilm i i

Satellite TV (Other) 111 99 5 5 2 25 17 16 4 2 7 7 9 122% 2% 1% 2% 1% 3% 2% 3% 1% *% 1% 1% 3% 2%

b hijk i hij i hijk i

Freeview (through a set-top box or digital television set)with ONLY free channels 2205 1827 203 127 48 267 258 184 194 190 164 177 87 305

33% 33% 35% 39% 26% 31% 28% 33% 41% 33% 27% 32% 30% 41%d d ad j efgijkl fj j efgijkl

Freeview (through a set-top box or digital television set)with free channels PLUS top-up channels such as ESPN,TV favourites, Picturebox films) 159 139 10 6 3 21 47 13 9 10 8 8 2 20

2% 2% 2% 2% 2% 3% 5% 2% 2% 2% 1% 1% 1% 3%l eghijklm l l










Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Digital TV via a broadband DSL line (e.g. BT Vision,Tiscali) 76 65 4 6 2 11 21 7 3 2 5 4 5 7

1% 1% 1% 2% 1% 1% 2% 1% 1% *% 1% 1% 2% 1%b hijkm i

No TV in household 114 100 6 5 3 36 7 19 5 10 3 5 4 122% 2% 1% 2% 2% 4% 1% 3% 1% 2% *% 1% 1% 2%

b fhijklm fhjklm j j

Don't know 4 4 - - * 1 - - - - 1 * - 1*% *% -% -% *% *% -% -% -% -% *% *% -% *%





QH2 (QH3). SHOWCARD Which of the following best describes your satellite TV service/s? (MULTICODE)

Base : Those with Satellite TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 2646 1326 1320 384 1156 802 207 96 339 206 344 591 728 765 536 605 2410 230

Sky satellite dish to receive subscriptionchannels - you pay a monthly subscription fee 2349 1170 1178 341 1043 717 169 79 267 173 313 555 663 702 470 504 2147 196

89% 88% 89% 89% 90% 89% 82% 82% 79% 84% 91% 94% 91% 92% 88% 83% 89% 86%fg fg fg hi hi no no o

Sky satellite dish for free to air services only -you pay no monthly subscription fee 193 96 98 29 76 56 20 11 49 22 18 22 33 36 40 82 170 23

7% 7% 7% 7% 7% 7% 10% 12% 15% 11% 5% 4% 5% 5% 8% 14% 7% 10%d de jk jk lm lmn

Freesat standard package with a dish andstandard set top box - you do not pay asubscription fee 44 29 16 4 10 20 9 1 10 3 3 9 13 13 10 8 44 *

2% 2% 1% 1% 1% 2% 4% 1% 3% 1% 1% 2% 2% 2% 2% 1% 2% *%b cd cd j q

Freesat HD package with a dish and highdefinition (HD) set top box - you do not pay asubscription fee 30 20 10 5 10 9 4 1 4 5 2 9 13 9 5 3 27 2

1% 1% 1% 1% 1% 1% 2% 1% 1% 3% 1% 2% 2% 1% 1% 1% 1% 1%b j o

Other satellite dish, showing mainly non-English programmes where you pay a monthlysubscription fee 7 3 4 - 4 2 - 1 3 - 1 1 - 2 3 2 4 3

*% *% *% -% *% *% -% 1% 1% -% *% *% -% *% 1% *% *% 1%c l p








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 2646 1326 1320 384 1156 802 207 96 339 206 344 591 728 765 536 605 2410 230

Other satellite dish, showing mainly non-English programmes where you do not pay amonthly subscription fee 10 9 2 1 6 3 * - * 4 - 3 5 2 2 1 6 4

*% 1% *% *% 1% *% *% -% *% 2% -% *% 1% *% *% *% *% 2%b hjk p

Broadband satellite - satellite provided for theuse of broadband internet access but used toaccess free to air satellite programmes 8 4 4 1 5 2 - - - - 2 1 4 2 2 - 8 -

*% *% *% *% *% *% -% -% -% -% 1% *% 1% *% *% -% *% -%o

Don't know 37 21 16 9 12 8 6 3 9 1 5 4 9 12 9 7 33 41% 2% 1% 2% 1% 1% 3% 3% 3% 1% 1% 1% 1% 2% 2% 1% 1% 2%

de de de kColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 2646 2185 227 152 83 294 412 236 167 155 295 248 112 266

Sky satellite dish to receive subscription channels - youpay a monthly subscription fee 2349 1935 207 132 75 256 364 199 155 146 264 220 95 236

89% 89% 91% 87% 90% 87% 88% 84% 93% 95% 89% 89% 85% 89%c gl efgklm

Sky satellite dish for free to air services only - you pay nomonthly subscription fee 193 158 15 14 5 21 17 26 9 6 20 27 13 18

7% 7% 7% 10% 6% 7% 4% 11% 5% 4% 7% 11% 12% 7%fi fi fi

Freesat standard package with a dish and standard settop box - you do not pay a subscription fee 44 38 2 3 1 1 17 4 4 1 4 4 - 4

2% 2% 1% 2% 1% *% 4% 2% 2% *% 1% 2% -% 1%eijklm

Freesat HD package with a dish and high definition (HD)set top box - you do not pay a subscription fee 30 26 1 1 1 1 10 4 - 2 6 - 1 1

1% 1% 1% 1% 2% *% 2% 2% -% 1% 2% -% 1% *%km k k

Other satellite dish, showing mainly non-Englishprogrammes where you pay a monthly subscription fee 7 7 - - - 3 1 - - - - - 1 2

*% *% -% -% -% 1% *% -% -% -% -% -% 1% 1%

Other satellite dish, showing mainly non-Englishprogrammes where you do not pay a monthly subscriptionfee 10 9 - * 1 5 2 1 - - 1 - - 1

*% *% -% *% 1% 2% *% 1% -% -% *% -% -% *%b k










Total 2646 2185 227 152 83 294 412 236 167 155 295 248 112 266

Broadband satellite - satellite provided for the use ofbroadband internet access but used to access free to airsatellite programmes 8 7 - 1 * - 4 - - - 1 - 2 -

*% *% -% 1% *% -% 1% -% -% -% *% -% 2% -%b km

Don't know 37 32 2 2 1 8 10 4 - - 4 - 1 61% 1% 1% 1% 1% 3% 2% 2% -% -% 1% -% 1% 2%

hik ik k k kColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE)

Base : Those with a Sky satellite dish for free to air services only


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c d ~e ~f ~g ~h ~i ~j ~k ~l ~m ~n o p ~q


Total 193 96 98 29 76 56 20 11 49 22 18 22 33 36 40 82 170 23

Yes 84 42 42 ** 34 ** ** ** ** ** ** ** ** ** ** 31 73 **44% 44% 43% ** 44% ** ** ** ** ** ** ** ** ** ** 38% 43% **

No 86 42 44 ** 30 ** ** ** ** ** ** ** ** ** ** 42 74 **44% 44% 45% ** 39% ** ** ** ** ** ** ** ** ** ** 51% 44% **

Don't know 23 11 12 ** 13 ** ** ** ** ** ** ** ** ** ** 9 23 **12% 12% 12% ** 17% ** ** ** ** ** ** ** ** ** ** 11% 14% **





QH8 (QH3B). Did you previously pay a monthly subscription to Sky and receive additional channels? (SINGLE CODE)

Base : Those with a Sky satellite dish for free to air services only




Total 193 158 15 14 5 21 17 26 9 6 20 27 13 18

Yes 84 72 ** ** ** ** ** ** ** ** ** ** ** **44% 45% ** ** ** ** ** ** ** ** ** ** ** **

No 86 70 ** ** ** ** ** ** ** ** ** ** ** **44% 44% ** ** ** ** ** ** ** ** ** ** ** **

Don't know 23 17 ** ** ** ** ** ** ** ** ** ** ** **12% 11% ** ** ** ** ** ** ** ** ** ** ** **





QH4. SHOWCARD Which, if any, of these channels do you subscribe to through your Sky Satellite service? (MULTICODE)

Base : Those with paid for Sky Satellite TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 2349 1170 1178 341 1043 717 169 79 267 173 313 555 663 702 470 504 2147 196

Sports 1 469 249 220 67 192 158 35 17 42 39 66 102 136 144 93 93 438 3020% 21% 19% 20% 18% 22% 21% 22% 16% 23% 21% 18% 21% 21% 20% 19% 20% 15%

d h h

Sports 2 364 193 171 57 144 127 24 12 33 32 56 74 94 119 74 74 346 1815% 17% 14% 17% 14% 18% 14% 15% 12% 18% 18% 13% 14% 17% 16% 15% 16% 9%

d h hk q

Both Sports 1 and 2 986 547 440 142 412 329 72 31 76 67 137 264 308 322 190 164 921 6342% 47% 37% 42% 39% 46% 43% 39% 29% 39% 44% 48% 46% 46% 40% 33% 43% 32%

b d h h hi no no o q

Movies 1 836 425 410 133 390 254 40 18 88 63 109 214 231 268 170 165 775 6036% 36% 35% 39% 37% 35% 24% 23% 33% 36% 35% 39% 35% 38% 36% 33% 36% 30%

fg fg fg o

Movies 2 750 386 364 129 325 240 42 15 79 55 96 203 204 242 155 146 705 4632% 33% 31% 38% 31% 34% 25% 19% 30% 32% 31% 37% 31% 35% 33% 29% 33% 23%

dfg fg fg h o q

Both Movies 846 425 421 144 389 258 40 16 88 60 103 229 243 270 161 169 795 5236% 36% 36% 42% 37% 36% 24% 20% 33% 35% 33% 41% 37% 39% 34% 34% 37% 26%

efg fg fg hj o q

SKY HD 448 244 204 74 203 137 27 7 33 29 53 144 151 130 86 79 416 3119% 21% 17% 22% 19% 19% 16% 8% 13% 17% 17% 26% 23% 18% 18% 16% 19% 16%

b g g g g hij mno

ANY SPORTS 1103 608 496 153 463 368 85 35 86 78 152 293 347 347 217 190 1026 7447% 52% 42% 45% 44% 51% 50% 44% 32% 45% 49% 53% 52% 49% 46% 38% 48% 38%

b cd h h hi no o o q

ANY MOVIES 995 514 481 159 459 308 48 20 103 68 126 270 293 309 194 196 925 6942% 44% 41% 47% 44% 43% 28% 26% 38% 39% 40% 49% 44% 44% 41% 39% 43% 35%

fg fg fg hij o o q

SPORTS AND MOVIES 759 414 345 120 329 256 41 14 62 51 103 217 240 247 148 123 708 5132% 35% 29% 35% 32% 36% 24% 18% 23% 29% 33% 39% 36% 35% 31% 24% 33% 26%

b fg fg dfg h hij o o o qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 2349 1170 1178 341 1043 717 169 79 267 173 313 555 663 702 470 504 2147 196

Basic package only 816 367 449 114 361 245 60 36 122 64 119 149 202 232 167 211 738 7635% 31% 38% 33% 35% 34% 35% 46% 46% 37% 38% 27% 30% 33% 36% 42% 34% 39%

a cdef ijk k k l lmn

None of these 26 17 9 6 15 4 1 1 2 2 2 6 7 6 7 7 23 31% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2%

e

Don't know 94 35 59 23 36 28 7 - 12 5 8 25 26 32 21 15 80 144% 3% 5% 7% 3% 4% 4% -% 5% 3% 2% 4% 4% 5% 4% 3% 4% 7%

a deg g g g pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 2349 1935 207 132 75 256 364 199 155 146 264 220 95 236

Sports 1 469 390 45 19 15 52 61 36 35 43 55 37 24 4820% 20% 22% 15% 20% 20% 17% 18% 22% 29% 21% 17% 25% 20%

c c efgkm fk

Sports 2 364 307 33 11 13 38 49 28 24 29 43 34 19 4315% 16% 16% 8% 17% 15% 13% 14% 15% 20% 16% 15% 20% 18%

c c c

Both Sports 1 and 2 986 809 107 44 27 117 138 82 60 65 116 94 36 10242% 42% 52% 33% 37% 46% 38% 42% 39% 44% 44% 43% 38% 43%

c acd

Movies 1 836 689 77 45 25 98 123 72 50 46 101 83 34 8236% 36% 37% 34% 34% 38% 34% 36% 32% 32% 38% 38% 35% 35%

Movies 2 750 629 63 38 20 83 125 68 47 32 89 81 30 7432% 32% 31% 29% 27% 33% 34% 34% 30% 22% 34% 37% 32% 31%

i i i i i i

Both Movies 846 692 85 43 26 90 125 74 41 58 98 80 43 8336% 36% 41% 33% 34% 35% 34% 37% 27% 40% 37% 36% 45% 35%

ac h h h h fhm

SKY HD 448 386 34 21 7 48 88 37 27 17 60 47 27 3619% 20% 16% 16% 10% 19% 24% 19% 17% 12% 23% 21% 29% 15%

cd d d im im i eghim

ANY SPORTS 1103 901 119 53 30 131 153 88 71 77 129 100 45 10847% 47% 58% 40% 40% 51% 42% 45% 45% 52% 49% 46% 47% 46%

cd acd f f

ANY MOVIES 995 813 95 57 30 122 142 80 59 72 106 89 47 9642% 42% 46% 43% 40% 48% 39% 40% 38% 50% 40% 40% 49% 41%

fh f

SPORTS AND MOVIES 759 622 80 37 21 101 100 62 40 56 81 71 31 7932% 32% 39% 28% 28% 39% 28% 31% 26% 38% 31% 32% 33% 34%

acd fh fhColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 2349 1935 207 132 75 256 364 199 155 146 264 220 95 236

Basic package only 816 680 61 46 29 76 141 80 51 45 91 83 25 8635% 35% 29% 35% 39% 30% 39% 40% 33% 31% 34% 38% 26% 37%

b b b el el l l

None of these 26 20 1 3 2 4 4 - 3 1 2 3 - 31% 1% 1% 2% 3% 1% 1% -% 2% 1% 1% 2% -% 1%

ab ab

Don't know 94 79 8 4 3 15 6 7 9 6 13 5 3 154% 4% 4% 3% 4% 6% 2% 3% 6% 4% 5% 2% 3% 6%

fk fk f fkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH5. SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTICODE)

Base : Those with Cable TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f ~g h i j k l m n o p ~q


Total 1013 467 546 164 431 300 87 31 169 85 120 184 255 328 191 231 925 85

Any Virgin HD 203 95 108 24 100 61 12 ** 27 19 27 50 65 71 37 27 195 **20% 20% 20% 14% 23% 21% 13% ** 16% 22% 22% 27% 25% 22% 20% 12% 21% **

cf h o o o

Basic package only 641 295 346 112 269 183 59 ** 121 53 81 95 145 194 131 167 579 **63% 63% 63% 68% 62% 61% 67% ** 71% 63% 67% 52% 57% 59% 69% 72% 63% **

k k k lm lm

None of these 102 54 48 16 40 32 9 ** 14 9 9 22 24 41 14 23 98 **10% 12% 9% 10% 9% 11% 11% ** 8% 11% 7% 12% 10% 13% 7% 10% 11% **

n

Don't know 67 23 44 13 22 23 7 ** 8 3 4 17 21 22 9 15 54 **7% 5% 8% 8% 5% 8% 8% ** 5% 4% 4% 9% 8% 7% 5% 6% 6% **

a jColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QH5. SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTICODE)



Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b ~c d e ~f ~g ~h i ~j k ~l m


Total 1013 883 79 28 23 122 112 88 71 115 102 79 53 141

Any Virgin HD 203 184 12 ** 2 26 ** ** ** 17 ** 11 ** 3420% 21% 15% ** 9% 21% ** ** ** 15% ** 14% ** 24%

d ik

Basic package only 641 557 50 ** 12 81 ** ** ** 80 ** 60 ** 8863% 63% 64% ** 55% 66% ** ** ** 70% ** 76% ** 62%

m

None of these 102 85 13 ** 5 8 ** ** ** 16 ** 3 ** 1010% 10% 16% ** 21% 6% ** ** ** 14% ** 4% ** 7%

a a k

Don't know 67 57 4 ** 4 8 ** ** ** 2 ** 5 ** 107% 6% 6% ** 15% 6% ** ** ** 2% ** 6% ** 7%

ab i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH7A (QR1A). Does your household have Sky+? (SINGLE CODE)

Base : Those with Sky TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 2514 1249 1265 371 1106 756 191 90 311 190 325 574 692 734 513 566 2299 210

Yes 1545 779 765 234 730 450 99 31 153 103 204 410 470 467 317 285 1437 10461% 62% 61% 63% 66% 60% 52% 35% 49% 54% 63% 71% 68% 64% 62% 50% 63% 50%

fg efg fg g hi hij no o o q

No 780 382 398 108 297 247 77 50 141 74 96 118 170 216 148 243 688 9031% 31% 31% 29% 27% 33% 40% 56% 45% 39% 30% 21% 25% 29% 29% 43% 30% 43%

d cde cdef jk jk k l lmn p

Don't know 190 88 101 29 78 59 15 8 17 13 24 46 51 51 48 38 174 168% 7% 8% 8% 7% 8% 8% 9% 5% 7% 7% 8% 7% 7% 9% 7% 8% 7%





QH7A (QR1A). Does your household have Sky+? (SINGLE CODE)

Base : Those with Sky TV




Total 2514 2066 222 146 80 266 390 219 163 152 285 239 102 249

Yes 1545 1287 128 90 41 168 246 145 82 87 179 161 63 15561% 62% 57% 61% 51% 63% 63% 66% 50% 57% 63% 67% 62% 62%

bd d h h h h hi h h

No 780 616 81 47 36 76 111 57 47 63 99 72 30 6131% 30% 36% 32% 45% 29% 28% 26% 29% 41% 35% 30% 30% 25%

a abc efghklm m

Don't know 190 164 14 10 3 22 33 17 34 2 7 6 9 348% 8% 6% 7% 3% 8% 8% 8% 21% 2% 3% 3% 8% 13%

d d ijk ijk ijk efgijklm ijk ijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH7B (QR1B). Does your household have V+? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f ~g h i j k l m n o p ~q


Total 1013 467 546 164 431 300 87 31 169 85 120 184 255 328 191 231 925 85

Yes 393 189 204 57 178 123 27 ** 42 28 54 96 109 140 81 62 368 **39% 41% 37% 35% 41% 41% 31% ** 25% 33% 45% 52% 43% 43% 42% 27% 40% **

f f hi hi o o o

No 577 261 316 99 245 159 56 ** 118 52 62 83 138 177 102 157 520 **57% 56% 58% 60% 57% 53% 64% ** 70% 61% 51% 45% 54% 54% 53% 68% 56% **

e jk k lmn

Don't know 42 16 26 8 9 18 4 ** 9 5 5 5 9 12 9 13 37 **4% 4% 5% 5% 2% 6% 5% ** 5% 6% 4% 3% 3% 4% 5% 5% 4% **

d dColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QH7B (QR1B). Does your household have V+? (SINGLE CODE)



Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b ~c d e ~f ~g ~h i ~j k ~l m


Total 1013 883 79 28 23 122 112 88 71 115 102 79 53 141

Yes 393 357 25 ** 4 43 ** ** ** 47 ** 26 ** 6339% 40% 31% ** 18% 35% ** ** ** 41% ** 33% ** 44%

bd d

No 577 489 54 ** 16 76 ** ** ** 64 ** 48 ** 7557% 55% 68% ** 71% 62% ** ** ** 56% ** 61% ** 53%

a a

Don't know 42 37 1 ** 3 3 ** ** ** 4 ** 5 ** 34% 4% 1% ** 11% 3% ** ** ** 3% ** 6% ** 2%





QH7C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)

Base : Those with Freesat


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% ~a ~b ~c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m ~n ~o ~p ~q


Total 74 48 26 9 21 29 12 2 14 8 5 18 26 22 15 11 71 2

Yes ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

No ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

Don't know ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **





QH7C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)

Base : Those with Freesat


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% ~a ~b ~c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m


Total 74 64 3 4 2 3 28 9 4 2 10 4 1 5

Yes ** ** ** ** ** ** ** ** ** ** ** ** ** **** ** ** ** ** ** ** ** ** ** ** ** ** **

No ** ** ** ** ** ** ** ** ** ** ** ** ** **** ** ** ** ** ** ** ** ** ** ** ** ** **

Don't know ** ** ** ** ** ** ** ** ** ** ** ** ** **** ** ** ** ** ** ** ** ** ** ** ** ** **





QH7D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)

Base : Those with Freeview


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3140 1497 1643 459 1051 969 381 279 733 300 364 495 771 918 586 842 2955 177

Yes 507 255 252 41 151 199 76 39 80 48 58 101 168 158 79 101 489 1516% 17% 15% 9% 14% 21% 20% 14% 11% 16% 16% 20% 22% 17% 13% 12% 17% 8%

c cdg cdg c h h h mno no q

No 2215 1039 1175 356 751 642 264 201 569 213 249 316 500 638 416 643 2083 12871% 69% 72% 78% 71% 66% 69% 72% 78% 71% 68% 64% 65% 69% 71% 76% 70% 73%

defg e e ijk k l l lmn

Don't know 418 202 216 62 148 128 41 39 84 40 57 78 102 122 91 98 384 3413% 14% 13% 13% 14% 13% 11% 14% 11% 13% 16% 16% 13% 13% 16% 12% 13% 19%

h h o pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QH7D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)

Base : Those with Freeview




Total 3140 2638 255 175 71 339 411 284 251 233 280 267 136 437

Yes 507 445 26 24 12 41 92 67 28 72 39 33 9 6316% 17% 10% 14% 17% 12% 22% 24% 11% 31% 14% 13% 7% 14%

bc b l ehjklm ehjklm efhjklm l l l

No 2215 1827 202 130 56 252 249 182 187 137 197 208 106 31171% 69% 79% 74% 79% 74% 60% 64% 74% 59% 70% 78% 78% 71%

ac a a fgi fgi fi fgijm fgi fgi

Don't know 418 367 26 22 3 46 71 35 36 24 44 25 21 6313% 14% 10% 13% 4% 14% 17% 12% 14% 10% 16% 10% 16% 14%

bd d d ik k k kColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH7E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)

Base : Those with Broadband TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% ~a ~b ~c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m ~n ~o p ~q


Total 100 54 46 8 57 25 6 3 14 6 16 33 31 32 18 14 92 7

Yes 61 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 59 **61% ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 64% **

No 20 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 18 **20% ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 20% **

Don't know 19 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 15 **19% ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 16% **





QH7E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)

Base : Those with Broadband TV


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% ~a ~b ~c ~d ~e ~f ~g ~h ~i ~j ~k ~l ~m


Total 100 87 4 7 2 14 24 8 7 4 8 7 6 9

Yes 61 ** ** ** ** ** ** ** ** ** ** ** ** **61% ** ** ** ** ** ** ** ** ** ** ** ** **

No 20 ** ** ** ** ** ** ** ** ** ** ** ** **20% ** ** ** ** ** ** ** ** ** ** ** ** **

Don't know 19 ** ** ** ** ** ** ** ** ** ** ** ** **19% ** ** ** ** ** ** ** ** ** ** ** ** **





QH8 (QH4). Approximately how much would you estimate your household pays each MONTH for your multi-channel TV service? (SINGLE CODE)

Base : Those with Cable or paid for Satellite TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3346 1629 1717 500 1468 1012 255 111 436 257 432 733 911 1023 662 734 3056 282

Up to £10 40 20 20 4 18 11 4 3 5 6 6 10 11 13 9 8 36 41% 1% 1% 1% 1% 1% 1% 3% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

c

£11 - £15 51 27 24 5 20 20 5 2 14 4 10 7 9 13 12 18 48 32% 2% 1% 1% 1% 2% 2% 2% 3% 1% 2% 1% 1% 1% 2% 2% 2% 1%

k lm

£16 - £20 249 118 132 19 130 74 16 10 45 29 32 49 55 73 51 70 231 187% 7% 8% 4% 9% 7% 6% 9% 10% 11% 8% 7% 6% 7% 8% 10% 8% 6%

c c c k jk lm

£21 - £25 189 75 114 11 93 63 16 6 37 12 21 46 46 61 38 43 166 226% 5% 7% 2% 6% 6% 6% 5% 8% 5% 5% 6% 5% 6% 6% 6% 5% 8%

a c c c c ij

£26 - £30 180 93 87 29 80 46 19 6 19 23 33 37 43 53 43 40 169 115% 6% 5% 6% 5% 5% 7% 5% 4% 9% 8% 5% 5% 5% 6% 5% 6% 4%

e hk h

£31 - £35 119 58 60 15 52 38 9 5 12 14 20 28 34 29 26 30 108 94% 4% 4% 3% 4% 4% 3% 4% 3% 5% 5% 4% 4% 3% 4% 4% 4% 3%

£36 - £40 239 121 119 30 109 64 23 14 32 11 42 58 70 75 45 49 209 297% 7% 7% 6% 7% 6% 9% 12% 7% 4% 10% 8% 8% 7% 7% 7% 7% 10%

e cde i i p

£41 - £45 141 81 60 11 77 39 9 5 16 13 26 35 40 43 32 26 132 104% 5% 4% 2% 5% 4% 4% 4% 4% 5% 6% 5% 4% 4% 5% 4% 4% 3%

b c

£46 - £50 195 92 103 14 79 76 18 8 20 13 26 53 63 60 40 32 188 66% 6% 6% 3% 5% 8% 7% 7% 5% 5% 6% 7% 7% 6% 6% 4% 6% 2%

c cd c c h o q

More than £50 249 144 105 24 102 97 20 7 21 23 36 76 68 77 49 54 238 117% 9% 6% 5% 7% 10% 8% 6% 5% 9% 8% 10% 8% 8% 7% 7% 8% 4%

b c cd c h h h qColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3346 1629 1717 500 1468 1012 255 111 436 257 432 733 911 1023 662 734 3056 282

Don't know - pay as part of package/ bundle ofservices 1106 527 578 148 505 347 79 26 161 82 129 236 327 349 197 227 1011 93

33% 32% 34% 30% 34% 34% 31% 24% 37% 32% 30% 32% 36% 34% 30% 31% 33% 33%cg cg j no n

Don't know 586 272 315 190 205 135 37 19 54 27 51 97 146 177 121 138 518 6518% 17% 18% 38% 14% 13% 14% 17% 12% 10% 12% 13% 16% 17% 18% 19% 17% 23%

defg pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 3346 2806 284 160 96 380 475 282 224 260 363 296 146 379

Up to £10 40 37 2 - 2 2 7 8 3 5 6 1 - 41% 1% 1% -% 2% 1% 2% 3% 1% 2% 2% *% -% 1%

c c ekl l l

£11 - £15 51 42 3 2 4 10 11 2 3 3 3 5 1 42% 2% 1% 1% 4% 3% 2% 1% 1% 1% 1% 2% 1% 1%

abc

£16 - £20 249 195 27 14 13 8 33 35 14 13 26 34 9 247% 7% 9% 9% 14% 2% 7% 12% 6% 5% 7% 11% 6% 6%

a abc e efhijlm e e e efhilm e e

£21 - £25 189 148 17 15 9 30 18 15 12 5 19 18 13 186% 5% 6% 10% 10% 8% 4% 5% 5% 2% 5% 6% 9% 5%

ab ab fi i i i i fim i

£26 - £30 180 151 13 6 9 20 26 11 15 14 13 18 9 265% 5% 5% 4% 9% 5% 6% 4% 6% 5% 4% 6% 6% 7%

abc

£31 - £35 119 95 8 12 4 9 19 6 7 9 14 7 11 124% 3% 3% 8% 4% 2% 4% 2% 3% 3% 4% 2% 8% 3%

ab eghikm

£36 - £40 239 204 18 11 7 34 42 22 11 12 26 15 10 327% 7% 6% 7% 7% 9% 9% 8% 5% 5% 7% 5% 7% 8%

ik ik i

£41 - £45 141 119 12 8 2 12 16 18 8 7 15 18 5 224% 4% 4% 5% 2% 3% 3% 7% 3% 3% 4% 6% 3% 6%

d i i

£46 - £50 195 155 24 9 6 17 25 15 16 19 17 22 5 206% 6% 9% 6% 6% 5% 5% 5% 7% 7% 5% 7% 4% 5%

a

More than £50 249 209 24 9 7 31 47 22 15 2 42 24 2 237% 7% 8% 6% 7% 8% 10% 8% 7% 1% 12% 8% 1% 6%

il ilm il il ilm il ilColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 3346 2806 284 160 96 380 475 282 224 260 363 296 146 379

Don't know - pay as part of package/ bundle of services 1106 955 90 43 18 138 133 87 74 127 98 100 52 14633% 34% 32% 27% 19% 36% 28% 31% 33% 49% 27% 34% 36% 39%

cd d d fj efghjklm fj fgj

Don't know 586 495 48 29 15 69 98 42 47 44 84 33 29 4918% 18% 17% 18% 15% 18% 21% 15% 21% 17% 23% 11% 20% 13%

km km km k gkm kmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH9 (QH7). SHOWCARD How satisfied are you with your TV service from MAIN SUPPLIER overall? (SINGLE CODE)

Base : Those with multichannel TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6058 2904 3154 900 2328 1829 613 388 1148 530 720 1074 1537 1790 1141 1552 5594 450

Very satisfied 3311 1567 1743 503 1310 961 334 202 580 281 380 611 833 974 650 831 3086 21755% 54% 55% 56% 56% 53% 55% 52% 51% 53% 53% 57% 54% 54% 57% 54% 55% 48%

e h o q


n n

Neither 274 132 143 44 113 79 22 16 45 29 28 56 73 84 47 70 238 325% 5% 5% 5% 5% 4% 4% 4% 4% 5% 4% 5% 5% 5% 4% 5% 4% 7%

p


c q


l

Don't know 420 188 233 71 129 138 39 43 97 32 41 41 85 118 85 125 384 367% 6% 7% 8% 6% 8% 6% 11% 8% 6% 6% 4% 6% 7% 7% 8% 7% 8%

d d cdef ijk k k l lColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QH9 (QH7). SHOWCARD How satisfied are you with your TV service from MAIN SUPPLIER overall? (SINGLE CODE)





Total 6058 5062 523 315 158 705 846 522 446 468 571 519 255 730

Very satisfied 3311 2752 307 184 67 302 431 296 201 332 294 291 152 45455% 54% 59% 58% 42% 43% 51% 57% 45% 71% 52% 56% 60% 62%

d ad ad e eh efghjklm e eh efhj efhjk


b abc fgijlm fgijlm fgijlm

Neither 274 239 21 7 8 59 26 38 26 8 28 16 12 275% 5% 4% 2% 5% 8% 3% 7% 6% 2% 5% 3% 5% 4%

c c c fijklm fikm fik i i i


i ehijk i i i i i ehik

Very dissatisfied 72 62 3 5 2 2 15 9 7 3 5 8 2 91% 1% 1% 1% 2% *% 2% 2% 2% 1% 1% 2% 1% 1%

b b b e e e e e

Don't know 420 351 44 25 * 50 108 9 29 7 100 7 13 287% 7% 8% 8% *% 7% 13% 2% 7% 1% 17% 1% 5% 4%

d d d gikm eghiklm gikm efghiklm gik gikColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH10 (QH39A). Apart from moving house, have you or your household ever changed the company that provides your MAIN television service? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6058 2904 3154 900 2328 1829 613 388 1148 530 720 1074 1537 1790 1141 1552 5594 450


ef efg


b g g fg hi hi o p


c c c j q

Don't know 571 257 315 110 183 167 60 51 114 46 58 64 126 160 115 162 510 599% 9% 10% 12% 8% 9% 10% 13% 10% 9% 8% 6% 8% 9% 10% 10% 9% 13%

de def k k l pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QH10 (QH39A). Apart from moving house, have you or your household ever changed the company that provides your MAIN television service? (SINGLE CODE)





Total 6058 5062 523 315 158 705 846 522 446 468 571 519 255 730


b b b


bd bd fgijklm j fgijklm jk j j


ac abc efhjm efhj efhjlm efhj efhj

Don't know 571 493 44 32 2 71 152 6 38 11 134 13 14 539% 10% 8% 10% 1% 10% 18% 1% 9% 2% 23% 2% 5% 7%

d d d gikl eghiklm gik efghiklm gik gikColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH11 (QH39B). What is the main reason you changed supplier for your TV service? (MULTICODE) UNPROMPTED

Base : Those changed TV service provider in the last 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c d ~e ~f ~g ~h ~i ~j ~k ~l ~m ~n ~o p ~q


Total 187 90 97 30 98 40 10 9 33 17 25 38 50 60 36 40 174 12

Charges generally too expensive 53 27 26 ** 26 ** ** ** ** ** ** ** ** ** ** ** 47 **28% 29% 27% ** 26% ** ** ** ** ** ** ** ** ** ** ** 27% **

Wanted to purchase a bundle of services (e.g.mobile, landline, internet) 45 20 24 ** 24 ** ** ** ** ** ** ** ** ** ** ** 43 **

24% 23% 25% ** 25% ** ** ** ** ** ** ** ** ** ** ** 25% **

Poor reception quality/ interference 14 6 8 ** 6 ** ** ** ** ** ** ** ** ** ** ** 11 **7% 7% 8% ** 7% ** ** ** ** ** ** ** ** ** ** ** 7% **

Don't have all the channels I/ we want 11 6 5 ** 6 ** ** ** ** ** ** ** ** ** ** ** 11 **6% 7% 5% ** 7% ** ** ** ** ** ** ** ** ** ** ** 6% **

Getting ready for digital switchover/ losinganalogue signal 11 2 8 ** 3 ** ** ** ** ** ** ** ** ** ** ** 11 **

6% 3% 9% ** 3% ** ** ** ** ** ** ** ** ** ** ** 6% **

Poor operator service when call CustomerServices/ technical support 10 7 3 ** 5 ** ** ** ** ** ** ** ** ** ** ** 10 **

5% 8% 3% ** 5% ** ** ** ** ** ** ** ** ** ** ** 5% **

To get Sky Plus/ V Plus/ PVR/ recorder service/able to pause live TV 9 6 4 ** 5 ** ** ** ** ** ** ** ** ** ** ** 8 **

5% 6% 4% ** 5% ** ** ** ** ** ** ** ** ** ** ** 5% **

Better/ cheaper deal/ better package offer 8 4 5 ** 5 ** ** ** ** ** ** ** ** ** ** ** 8 **4% 4% 5% ** 5% ** ** ** ** ** ** ** ** ** ** ** 5% **

Any mention of High Definition/ HDTV 7 4 3 ** 5 ** ** ** ** ** ** ** ** ** ** ** 7 **4% 5% 4% ** 5% ** ** ** ** ** ** ** ** ** ** ** 4% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 187 90 97 30 98 40 10 9 33 17 25 38 50 60 36 40 174 12

Slow to repair faults 4 2 2 ** 4 ** ** ** ** ** ** ** ** ** ** ** 4 **2% 3% 2% ** 4% ** ** ** ** ** ** ** ** ** ** ** 2% **

Calls to Customer Services are too expensive 4 2 2 ** 3 ** ** ** ** ** ** ** ** ** ** ** 4 **2% 2% 2% ** 3% ** ** ** ** ** ** ** ** ** ** ** 2% **

Don't fix faults first time 4 2 1 ** 4 ** ** ** ** ** ** ** ** ** ** ** 4 **2% 2% 1% ** 4% ** ** ** ** ** ** ** ** ** ** ** 2% **

Bought a new tv - freeview came with it 4 2 1 ** 1 ** ** ** ** ** ** ** ** ** ** ** 4 **2% 3% 1% ** 1% ** ** ** ** ** ** ** ** ** ** ** 2% **

End of contract period 3 1 2 ** 1 ** ** ** ** ** ** ** ** ** ** ** 2 **2% 1% 2% ** 1% ** ** ** ** ** ** ** ** ** ** ** 1% **

Needed better internet (aspect of package) 2 2 1 ** 2 ** ** ** ** ** ** ** ** ** ** ** 2 **1% 2% 1% ** 2% ** ** ** ** ** ** ** ** ** ** ** 1% **

Don't have all the programmes I/ we want 2 1 1 ** 2 ** ** ** ** ** ** ** ** ** ** ** 2 **1% 1% 1% ** 2% ** ** ** ** ** ** ** ** ** ** ** 1% **

Poor service - general mention 2 1 1 ** 2 ** ** ** ** ** ** ** ** ** ** ** 2 **1% 1% 1% ** 2% ** ** ** ** ** ** ** ** ** ** ** 1% **

I lost access to some channels that I boughtthis package for 2 * 1 ** 1 ** ** ** ** ** ** ** ** ** ** ** 1 **

1% *% 1% ** 1% ** ** ** ** ** ** ** ** ** ** ** *% **

Stopped working 2 2 - ** 1 ** ** ** ** ** ** ** ** ** ** ** 2 **1% 2% -% ** 1% ** ** ** ** ** ** ** ** ** ** ** 1% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 187 90 97 30 98 40 10 9 33 17 25 38 50 60 36 40 174 12

Free offer - free sky for a certain amount oftime 1 - 1 ** * ** ** ** ** ** ** ** ** ** ** ** 1 **

1% -% 2% ** *% ** ** ** ** ** ** ** ** ** ** ** 1% **

Incorrect billing/ errors on the bill 1 1 - ** * ** ** ** ** ** ** ** ** ** ** ** 1 ***% 1% -% ** *% ** ** ** ** ** ** ** ** ** ** ** 1% **

To get on demand programmes 1 - 1 ** - ** ** ** ** ** ** ** ** ** ** ** 1 ***% -% 1% ** -% ** ** ** ** ** ** ** ** ** ** ** *% **

To get a better on-screen menu/ electronicprogramme guide 1 - 1 ** 1 ** ** ** ** ** ** ** ** ** ** ** 1 **

*% -% 1% ** 1% ** ** ** ** ** ** ** ** ** ** ** *% **

Bills aren't sent when they should be 1 - 1 ** - ** ** ** ** ** ** ** ** ** ** ** 1 ***% -% 1% ** -% ** ** ** ** ** ** ** ** ** ** ** *% **

Don't offer TV on demand * * - ** - ** ** ** ** ** ** ** ** ** ** ** * ***% *% -% ** -% ** ** ** ** ** ** ** ** ** ** ** *% **

Other 6 1 5 ** 4 ** ** ** ** ** ** ** ** ** ** ** 6 **3% 2% 5% ** 5% ** ** ** ** ** ** ** ** ** ** ** 4% **

Don't know/ can't remember 13 8 5 ** 7 ** ** ** ** ** ** ** ** ** ** ** 13 **7% 9% 5% ** 8% ** ** ** ** ** ** ** ** ** ** ** 7% **










Total 187 170 5 8 4 24 27 25 15 13 16 17 9 23

Charges generally too expensive 53 49 ** ** ** ** ** ** ** ** ** ** ** **28% 29% ** ** ** ** ** ** ** ** ** ** ** **


24% 24% ** ** ** ** ** ** ** ** ** ** ** **

Poor reception quality/ interference 14 13 ** ** ** ** ** ** ** ** ** ** ** **7% 7% ** ** ** ** ** ** ** ** ** ** ** **

Don't have all the channels I/ we want 11 10 ** ** ** ** ** ** ** ** ** ** ** **6% 6% ** ** ** ** ** ** ** ** ** ** ** **

Getting ready for digital switchover/ losing analoguesignal 11 8 ** ** ** ** ** ** ** ** ** ** ** **

6% 5% ** ** ** ** ** ** ** ** ** ** ** **

Poor operator service when call Customer Services/technical support 10 9 ** ** ** ** ** ** ** ** ** ** ** **

5% 5% ** ** ** ** ** ** ** ** ** ** ** **

To get Sky Plus/ V Plus/ PVR/ recorder service/ able topause live TV 9 8 ** ** ** ** ** ** ** ** ** ** ** **

5% 5% ** ** ** ** ** ** ** ** ** ** ** **

Better/ cheaper deal/ better package offer 8 7 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **

Any mention of High Definition/ HDTV 7 5 ** ** ** ** ** ** ** ** ** ** ** **4% 3% ** ** ** ** ** ** ** ** ** ** ** **










Total 187 170 5 8 4 24 27 25 15 13 16 17 9 23

Slow to repair faults 4 4 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Calls to Customer Services are too expensive 4 4 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Don't fix faults first time 4 4 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Bought a new tv - freeview came with it 4 4 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **


Needed better internet (aspect of package) 2 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Don't have all the programmes I/ we want 2 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Poor service - general mention 2 1 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

I lost access to some channels that I bought this packagefor 2 1 ** ** ** ** ** ** ** ** ** ** ** **

1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Stopped working 2 1 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Free offer - free sky for a certain amount of time 1 1 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **










Total 187 170 5 8 4 24 27 25 15 13 16 17 9 23

Incorrect billing/ errors on the bill 1 1 ** ** ** ** ** ** ** ** ** ** ** ***% 1% ** ** ** ** ** ** ** ** ** ** ** **

To get on demand programmes 1 1 ** ** ** ** ** ** ** ** ** ** ** ***% 1% ** ** ** ** ** ** ** ** ** ** ** **

To get a better on-screen menu/ electronic programmeguide 1 - ** ** ** ** ** ** ** ** ** ** ** **

*% -% ** ** ** ** ** ** ** ** ** ** ** **

Bills aren't sent when they should be 1 1 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Don't offer TV on demand * - ** ** ** ** ** ** ** ** ** ** ** ***% -% ** ** ** ** ** ** ** ** ** ** ** **

Other 6 6 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **






QH12 (QJ13). SHOWCARD How likely is it that your household will get digital television within the next 12 months? (SINGLE CODE)

Base : Those without multichannel TV


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e f g h ~i ~j ~k l m n o p q


Total 624 300 324 96 186 142 87 112 225 49 41 42 140 166 82 232 536 86

Certain to 44 26 18 8 16 10 5 5 16 ** ** ** 17 8 5 14 38 67% 9% 6% 9% 9% 7% 6% 5% 7% ** ** ** 12% 5% 6% 6% 7% 7%

mo

Very likely 51 18 33 4 25 8 7 7 9 ** ** ** 16 13 11 11 46 58% 6% 10% 4% 13% 5% 8% 6% 4% ** ** ** 12% 8% 13% 5% 8% 6%

a ceg o o

Likely 67 34 34 10 21 20 10 6 20 ** ** ** 14 26 11 16 54 1311% 11% 10% 11% 11% 14% 11% 6% 9% ** ** ** 10% 15% 14% 7% 10% 15%

g g o o

Unlikely 51 21 30 9 16 11 10 6 19 ** ** ** 9 15 7 19 47 38% 7% 9% 9% 8% 8% 12% 5% 8% ** ** ** 6% 9% 8% 8% 9% 4%

g

Very unlikely 59 24 35 12 11 12 10 14 33 ** ** ** 9 13 7 29 48 119% 8% 11% 12% 6% 9% 12% 12% 15% ** ** ** 7% 8% 8% 13% 9% 12%

d l

Certain not to 151 75 77 14 40 41 16 40 63 ** ** ** 31 34 18 66 138 1224% 25% 24% 15% 21% 29% 19% 36% 28% ** ** ** 22% 21% 22% 29% 26% 14%

cf cdf m q

Don't know 200 103 98 39 58 41 28 34 66 ** ** ** 43 58 23 76 165 3532% 34% 30% 40% 31% 29% 33% 31% 29% ** ** ** 30% 35% 28% 33% 31% 41%





QH12 (QJ13). SHOWCARD How likely is it that your household will get digital television within the next 12 months? (SINGLE CODE)

Base : Those without multichannel TV


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b ~c d e ~f ~g ~h i ~j ~k ~l ~m


Total 624 523 59 14 27 143 69 36 34 103 47 37 32 22

Certain to 44 35 7 ** 1 8 ** ** ** 6 ** ** ** **7% 7% 12% ** 4% 6% ** ** ** 6% ** ** ** **

ad

Very likely 51 45 3 ** 2 9 ** ** ** 6 ** ** ** **8% 9% 5% ** 8% 7% ** ** ** 6% ** ** ** **

Likely 67 55 5 ** 3 16 ** ** ** 12 ** ** ** **11% 11% 9% ** 13% 11% ** ** ** 11% ** ** ** **

Unlikely 51 41 5 ** 5 10 ** ** ** 3 ** ** ** **8% 8% 8% ** 17% 7% ** ** ** 3% ** ** ** **

ab

Very unlikely 59 48 7 ** 4 11 ** ** ** 7 ** ** ** **9% 9% 12% ** 14% 8% ** ** ** 7% ** ** ** **

Certain not to 151 127 13 ** 8 30 ** ** ** 41 ** ** ** **24% 24% 22% ** 30% 21% ** ** ** 40% ** ** ** **

e

Don't know 200 173 19 ** 4 59 ** ** ** 27 ** ** ** **32% 33% 32% ** 14% 41% ** ** ** 26% ** ** ** **

d d iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QH13 (QJ14). Why are you unlikely to get digital TV in the next 12 months? (MULTICODE) UNPROMPTED

Base : Those unlikely to get digital TV in the next 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c ~d ~e ~f g h ~i ~j ~k ~l ~m ~n o p ~q


Total 261 120 142 35 67 64 36 59 114 18 16 14 50 62 32 115 233 26

No need 135 58 77 ** ** ** ** 36 53 ** ** ** ** ** ** 55 119 **52% 49% 54% ** ** ** ** 60% 46% ** ** ** ** ** ** 48% 51% **

Happy to use existing service 57 19 37 ** ** ** ** 19 19 ** ** ** ** ** ** 24 52 **22% 16% 26% ** ** ** ** 33% 17% ** ** ** ** ** ** 21% 22% **

a

Happy to use terrestrial service 45 17 27 ** ** ** ** 11 22 ** ** ** ** ** ** 21 45 **17% 15% 19% ** ** ** ** 18% 19% ** ** ** ** ** ** 18% 19% **

Too expensive generally 30 15 15 ** ** ** ** 1 21 ** ** ** ** ** ** 17 21 **11% 13% 10% ** ** ** ** 2% 18% ** ** ** ** ** ** 14% 9% **

Do not have a TV 29 14 15 ** ** ** ** 1 8 ** ** ** ** ** ** 8 25 **11% 12% 11% ** ** ** ** 1% 7% ** ** ** ** ** ** 7% 11% **

Would never watch 25 17 8 ** ** ** ** 2 3 ** ** ** ** ** ** 8 24 **10% 14% 5% ** ** ** ** 3% 2% ** ** ** ** ** ** 7% 10% **

b

Can't afford it 24 9 15 ** ** ** ** 2 15 ** ** ** ** ** ** 13 18 **9% 7% 10% ** ** ** ** 3% 13% ** ** ** ** ** ** 11% 8% **

Will get it when I have to/ will switchover in2012 8 3 5 ** ** ** ** 2 4 ** ** ** ** ** ** 4 8 **

3% 3% 3% ** ** ** ** 4% 4% ** ** ** ** ** ** 4% 3% **

Moving house/ will wait until I move house 8 3 5 ** ** ** ** - 4 ** ** ** ** ** ** 2 6 **3% 3% 3% ** ** ** ** -% 4% ** ** ** ** ** ** 2% 2% **

Don't know why I should 6 1 5 ** ** ** ** 3 3 ** ** ** ** ** ** 2 5 **2% 1% 3% ** ** ** ** 5% 3% ** ** ** ** ** ** 2% 2% **

Poor reception in our area 4 3 1 ** ** ** ** - 3 ** ** ** ** ** ** 3 4 **2% 2% 1% ** ** ** ** -% 2% ** ** ** ** ** ** 3% 2% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c ~d ~e ~f g h ~i ~j ~k ~l ~m ~n o p ~q


Total 261 120 142 35 67 64 36 59 114 18 16 14 50 62 32 115 233 26

Show too many repeats 4 3 * ** ** ** ** 1 1 ** ** ** ** ** ** * 2 **1% 3% *% ** ** ** ** 1% 1% ** ** ** ** ** ** *% 1% **

b

Happy to use analogue cable 3 1 2 ** ** ** ** 1 1 ** ** ** ** ** ** 1 3 **1% 1% 2% ** ** ** ** 1% 1% ** ** ** ** ** ** *% 1% **

Too old/ too old-fashioned 1 - 1 ** ** ** ** 1 1 ** ** ** ** ** ** 1 1 **1% -% 1% ** ** ** ** 2% 1% ** ** ** ** ** ** 1% 1% **

Against religion 1 1 * ** ** ** ** - 1 ** ** ** ** ** ** - 1 ***% 1% *% ** ** ** ** -% 1% ** ** ** ** ** ** -% *% **

Not available in our area * * * ** ** ** ** * * ** ** ** ** ** ** - * ***% *% *% ** ** ** ** *% *% ** ** ** ** ** ** -% *% **

Other 2 2 - ** ** ** ** 1 2 ** ** ** ** ** ** 2 2 **1% 2% -% ** ** ** ** 2% 2% ** ** ** ** ** ** 1% 1% **

b

Don't know 5 3 3 ** ** ** ** 1 4 ** ** ** ** ** ** 2 5 **2% 2% 2% ** ** ** ** 2% 4% ** ** ** ** ** ** 2% 2% **










Total 261 216 25 4 16 51 26 23 9 51 12 11 17 15

No need 135 111 ** ** ** ** ** ** ** ** ** ** ** **52% 51% ** ** ** ** ** ** ** ** ** ** ** **

Happy to use existing service 57 43 ** ** ** ** ** ** ** ** ** ** ** **22% 20% ** ** ** ** ** ** ** ** ** ** ** **

Happy to use terrestrial service 45 38 ** ** ** ** ** ** ** ** ** ** ** **17% 17% ** ** ** ** ** ** ** ** ** ** ** **

Too expensive generally 30 27 ** ** ** ** ** ** ** ** ** ** ** **11% 12% ** ** ** ** ** ** ** ** ** ** ** **

Do not have a TV 29 28 ** ** ** ** ** ** ** ** ** ** ** **11% 13% ** ** ** ** ** ** ** ** ** ** ** **

Would never watch 25 20 ** ** ** ** ** ** ** ** ** ** ** **10% 9% ** ** ** ** ** ** ** ** ** ** ** **

Can't afford it 24 20 ** ** ** ** ** ** ** ** ** ** ** **9% 9% ** ** ** ** ** ** ** ** ** ** ** **

Will get it when I have to/ will switchover in 2012 8 6 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Moving house/ will wait until I move house 8 7 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Don't know why I should 6 5 ** ** ** ** ** ** ** ** ** ** ** **2% 3% ** ** ** ** ** ** ** ** ** ** ** **

Poor reception in our area 4 3 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **

Show too many repeats 4 3 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **










Total 261 216 25 4 16 51 26 23 9 51 12 11 17 15

Happy to use analogue cable 3 3 ** ** ** ** ** ** ** ** ** ** ** **1% 2% ** ** ** ** ** ** ** ** ** ** ** **

Too old/ too old-fashioned 1 1 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Against religion 1 1 ** ** ** ** ** ** ** ** ** ** ** ***% *% ** ** ** ** ** ** ** ** ** ** ** **

Not available in our area * - ** ** ** ** ** ** ** ** ** ** ** ***% -% ** ** ** ** ** ** ** ** ** ** ** **

Other 2 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Don't know 5 4 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **





QCHECK. Can I just check that you have the following services? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Landline phone 5689 2710 2979 704 2056 1788 661 480 947 482 654 1072 1592 1722 1047 1294 5233 44385% 85% 86% 71% 82% 91% 94% 96% 69% 83% 86% 96% 95% 88% 86% 73% 85% 83%

c cd cde cde h h hij mno no o

Mobile phone 5977 2875 3102 970 2445 1795 522 245 1117 508 727 1091 1573 1802 1082 1483 5463 50089% 90% 89% 97% 97% 91% 75% 49% 81% 88% 96% 98% 94% 92% 88% 83% 89% 93%

efg efg fg g h hi hij mno no o p

Fixed Broadband internet access 4327 2161 2166 660 1872 1365 325 105 529 336 558 1001 1363 1395 773 775 3957 35865% 67% 62% 66% 74% 69% 46% 21% 38% 58% 73% 90% 81% 71% 63% 43% 65% 67%

b fg cefg fg g h hi hij mno no o

Mobile broadband internet access 1113 574 540 251 564 265 28 7 175 65 119 285 371 345 174 217 1000 11017% 18% 16% 25% 22% 13% 4% 1% 13% 11% 16% 26% 22% 18% 14% 12% 16% 21%

b defg efg fg g hi hij mno no o p

Narrowband internet access 77 31 46 11 21 28 15 4 8 11 7 13 22 29 10 15 74 31% 1% 1% 1% 1% 1% 2% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%

d cdg h no

TV service with additional channels you pay toreceive 3432 1676 1757 507 1517 1034 260 114 450 263 444 764 941 1048 678 745 3137 288

51% 52% 51% 51% 60% 52% 37% 23% 33% 45% 58% 68% 56% 54% 55% 42% 51% 54%fg cefg fg g h hi hij o o o

No, none of these 47 35 13 7 10 10 9 13 37 1 1 - 1 4 6 37 41 61% 1% *% 1% *% *% 1% 2% 3% *% *% -% *% *% *% 2% 1% 1%

b de cdef ijk l lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QCHECK. Can I just check that you have the following services? (MULTICODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Landline phone 5689 4818 461 261 150 710 841 500 407 474 566 467 234 61785% 86% 79% 79% 81% 84% 92% 90% 85% 83% 92% 84% 82% 82%

bcd ehiklm ehiklm ehiklm

Mobile phone 5977 5028 494 293 162 789 830 496 444 483 574 504 249 66089% 90% 85% 89% 88% 93% 91% 89% 93% 85% 93% 91% 87% 88%

b b b gilm il i gilm gilm ilm

Fixed Broadband internet access 4327 3708 317 187 115 533 682 404 329 329 444 357 180 45065% 66% 54% 57% 62% 63% 74% 72% 69% 58% 72% 64% 63% 60%

bcd bc i ehiklm eiklm eim eiklm i

Mobile broadband internet access 1113 945 82 58 29 160 185 87 83 76 78 98 53 12417% 17% 14% 18% 16% 19% 20% 16% 17% 13% 13% 18% 18% 16%

b b ij gij j ij ij

Narrowband internet access 77 65 5 5 2 3 22 10 4 3 7 6 * 91% 1% 1% 2% 1% *% 2% 2% 1% *% 1% 1% *% 1%

eikl eil

TV service with additional channels you pay to receive 3432 2880 288 166 98 393 499 289 228 262 371 301 150 38751% 52% 50% 50% 53% 46% 55% 52% 48% 46% 60% 54% 52% 51%

ehi i efghiklm ehi i ei

No, none of these 47 31 10 5 1 3 4 1 2 7 1 2 10 21% 1% 2% 1% 1% *% *% *% *% 1% *% *% 4% *%

ad a jm efghijkmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Yes 3377 1642 1736 454 1504 1056 271 93 449 277 448 757 993 1088 631 649 3091 27951% 51% 50% 46% 60% 54% 39% 19% 33% 48% 59% 68% 59% 56% 52% 36% 50% 52%

fg cefg cfg g h hi hij mno no o

No 3078 1455 1623 435 958 873 416 397 896 290 298 334 624 787 557 1087 2828 24046% 45% 47% 44% 38% 44% 59% 79% 65% 50% 39% 30% 37% 40% 46% 61% 46% 45%

d d cde cdef ijk jk k l lm lmn

Don't know 227 108 119 108 53 43 13 11 28 13 15 26 61 81 35 48 210 163% 3% 3% 11% 2% 2% 2% 2% 2% 2% 2% 2% 4% 4% 3% 3% 3% 3%

defg noColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG1. Do you receive any of these services as part of an overall deal or package from the same supplier? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Yes 3377 2894 257 145 81 415 514 315 235 235 366 270 156 38751% 52% 44% 44% 44% 49% 56% 56% 49% 41% 59% 49% 54% 51%

bcd i ehik ehik i ehikm i i i

No 3078 2497 309 174 98 415 360 225 233 304 231 269 119 34146% 45% 53% 53% 53% 49% 39% 40% 49% 53% 37% 48% 42% 45%

a a a fgjl fgjl fgjlm fgjl fj

Don't know 227 194 16 11 5 19 41 19 11 31 20 17 12 253% 3% 3% 3% 3% 2% 4% 3% 2% 5% 3% 3% 4% 3%

e ehkmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3377 1642 1736 454 1504 1056 271 93 449 277 448 757 993 1088 631 649 3091 279

One deal or package 3042 1483 1559 395 1350 958 254 85 413 248 407 695 887 969 572 604 2779 25590% 90% 90% 87% 90% 91% 94% 92% 92% 89% 91% 92% 89% 89% 91% 93% 90% 91%

c cd lm

Two packages from one supplier 165 83 82 31 75 46 9 5 21 19 25 31 50 63 24 25 149 165% 5% 5% 7% 5% 4% 3% 5% 5% 7% 6% 4% 5% 6% 4% 4% 5% 6%

ef k no

Two packages from different suppliers 72 35 37 8 39 19 4 1 6 5 10 15 18 33 11 9 69 32% 2% 2% 2% 3% 2% 1% 1% 1% 2% 2% 2% 2% 3% 2% 1% 2% 1%

o

Three or more packages 66 26 39 4 31 26 3 1 5 4 5 12 26 12 17 5 62 32% 2% 2% 1% 2% 3% 1% 1% 1% 2% 1% 2% 3% 1% 3% 1% 2% 1%

c mo mo

Don't know 34 14 19 16 8 7 1 1 4 1 * 4 11 11 6 6 32 11% 1% 1% 3% 1% 1% *% 1% 1% *% *% *% 1% 1% 1% 1% 1% 1%

defColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG2. Is this ONE deal or package, or more than one? (SINGLE CODE)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package




Total 3377 2894 257 145 81 415 514 315 235 235 366 270 156 387

One deal or package 3042 2600 242 130 70 368 466 271 219 224 351 256 143 30390% 90% 94% 90% 86% 89% 91% 86% 93% 95% 96% 95% 92% 78%

d acd m m m gm efgm efglm efgm gm

Two packages from one supplier 165 148 5 5 7 28 27 21 9 2 9 5 5 415% 5% 2% 3% 9% 7% 5% 7% 4% 1% 3% 2% 3% 11%

b abc ijk ik ijk i i fhijkl

Two packages from different suppliers 72 63 5 1 3 1 12 11 4 8 4 5 5 132% 2% 2% 1% 3% *% 2% 4% 2% 3% 1% 2% 3% 3%

c c e ej ej e ej

Three or more packages 66 56 3 6 1 16 1 10 - - - - 1 272% 2% 1% 4% 1% 4% *% 3% -% -% -% -% *% 7%

abd fhijkl fhijkl efghijkl

Don't know 34 28 2 3 1 2 8 1 3 2 2 5 2 21% 1% 1% 2% 1% 1% 2% *% 1% 1% 1% 2% 2% 1%





QG3 (QG3A). SHOWCARD Thinking about the first deal or package you have with the same supplier - Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTICODE)

Base : Those with at least one deal or package with the same supplier


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Landline phone 2929 1412 1517 364 1276 953 250 86 376 250 384 671 868 943 553 549 2695 22688% 87% 88% 83% 85% 91% 92% 94% 84% 91% 86% 89% 88% 88% 89% 85% 88% 82%

cd cd cd hj h o q

One mobile phone 201 97 105 30 109 45 17 * 35 15 26 41 57 71 33 38 186 146% 6% 6% 7% 7% 4% 6% *% 8% 5% 6% 5% 6% 7% 5% 6% 6% 5%

eg eg g g

More than one mobile phone 49 22 27 3 30 11 3 1 5 1 8 8 14 19 9 6 45 41% 1% 2% 1% 2% 1% 1% 1% 1% *% 2% 1% 1% 2% 1% 1% 1% 1%

ce

Internet - Fixed Broadband access 2930 1437 1493 386 1325 931 225 63 369 241 400 696 888 956 545 526 2672 25288% 88% 87% 88% 89% 89% 83% 69% 83% 87% 89% 92% 90% 89% 87% 82% 87% 91%

fg fg fg g h hi no o o

Internet - Mobile Broadband access 221 107 113 32 122 59 6 2 31 7 30 63 75 69 34 42 198 227% 7% 7% 7% 8% 6% 2% 2% 7% 3% 7% 8% 8% 6% 5% 6% 6% 8%

fg efg f i i i n

Internet - not broadband access 28 12 16 5 11 8 2 1 2 3 2 5 8 6 8 6 27 11% 1% 1% 1% 1% 1% 1% 1% *% 1% 1% 1% 1% 1% 1% 1% 1% *%

m

TV service 1590 743 847 215 744 484 107 41 229 124 208 353 432 506 304 340 1456 13048% 46% 49% 49% 50% 46% 40% 45% 51% 45% 46% 47% 44% 47% 49% 53% 48% 47%

a f ef f i l lm

Don't know 64 37 28 13 27 14 8 2 6 4 4 11 18 20 11 15 61 32% 2% 2% 3% 2% 1% 3% 2% 1% 2% 1% 1% 2% 2% 2% 2% 2% 1%

e eColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG3 (QG3A). SHOWCARD Thinking about the first deal or package you have with the same supplier - Please could you tell me which services are part of this deal or package you have with the same supplier? (MULTICODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Landline phone 2929 2509 231 116 72 343 447 285 192 204 325 237 137 33988% 88% 91% 82% 89% 83% 88% 91% 83% 87% 89% 89% 89% 88%

c ac c eh eh eh eh e

One mobile phone 201 172 11 16 2 25 37 15 13 10 25 16 11 206% 6% 4% 11% 3% 6% 7% 5% 5% 4% 7% 6% 7% 5%

d abd

More than one mobile phone 49 38 4 6 1 - 9 9 3 4 2 4 1 51% 1% 2% 4% 1% -% 2% 3% 1% 2% 1% 2% 1% 1%

abd e ej e e e e

Internet - Fixed Broadband access 2930 2525 216 118 72 351 455 289 205 201 322 234 136 33288% 88% 85% 83% 89% 85% 90% 92% 88% 86% 88% 88% 88% 86%

bc c e eim

Internet - Mobile Broadband access 221 197 9 11 4 49 16 24 16 19 13 9 16 357% 7% 4% 8% 5% 12% 3% 8% 7% 8% 4% 4% 11% 9%

b b fhjk fjk f fjk fjk fjk

Internet - not broadband access 28 21 2 3 1 1 4 1 1 * 3 6 1 41% 1% 1% 2% 2% *% 1% *% 1% *% 1% 2% 1% 1%

a egi

TV service 1590 1363 127 65 35 196 214 142 106 144 167 127 69 19848% 48% 50% 46% 43% 48% 42% 45% 45% 62% 46% 48% 45% 52%

efghjklm f

Don't know 64 55 4 4 1 3 18 1 7 8 10 1 1 62% 2% 2% 3% 1% 1% 3% *% 3% 3% 3% 1% 1% 1%

egkl egk egkl egkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Yes 2097 1021 1076 223 1005 670 158 41 290 167 271 482 642 673 389 382 1913 17763% 63% 63% 51% 67% 64% 58% 45% 65% 60% 60% 64% 65% 63% 62% 59% 63% 64%

cfg cfg cg o

No 685 338 347 76 291 224 64 29 102 71 114 176 178 222 134 149 644 4120% 21% 20% 17% 19% 21% 24% 32% 23% 26% 26% 23% 18% 21% 21% 23% 21% 15%

c cde l q

Don't know 562 269 293 138 199 155 48 21 54 39 63 95 162 181 103 112 502 6017% 17% 17% 32% 13% 15% 18% 23% 12% 14% 14% 13% 17% 17% 17% 17% 16% 22%

def d de pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG4 (QG3B). Do you receive a discount or special deal for subscribing to this package of services? (SINGLE CODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Yes 2097 1804 169 84 39 267 344 172 141 145 230 173 91 24263% 63% 66% 59% 49% 65% 68% 55% 61% 62% 63% 65% 59% 63%

d cd d g gl g g

No 685 586 39 31 29 88 96 95 54 40 63 43 38 6720% 20% 15% 21% 36% 21% 19% 30% 23% 17% 17% 16% 25% 18%

b b abc efijkm k ijkm

Don't know 562 476 47 28 12 58 66 46 37 48 72 49 24 7517% 17% 18% 19% 15% 14% 13% 15% 16% 21% 20% 19% 16% 20%

ef f f efColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

One bill 3022 1455 1566 350 1378 964 248 82 414 262 403 685 884 959 574 588 2762 25390% 89% 91% 80% 92% 92% 92% 90% 93% 95% 90% 91% 90% 89% 92% 91% 90% 91%

a c c c c jk m

More than one bill 160 80 80 16 73 52 14 5 19 10 34 45 47 70 21 22 153 75% 5% 5% 4% 5% 5% 5% 5% 4% 4% 8% 6% 5% 6% 3% 3% 5% 3%

hi no

Don't know 162 92 70 72 45 33 8 5 13 4 11 23 50 49 30 33 144 175% 6% 4% 16% 3% 3% 3% 5% 3% 2% 2% 3% 5% 5% 5% 5% 5% 6%

b defgColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG5 (QG3C). Do you receive one bill for this bundle of services, or more than one bill? (SINGLE CODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

One bill 3022 2596 227 124 74 391 450 284 212 221 334 239 142 32590% 91% 89% 87% 92% 95% 89% 91% 91% 95% 92% 90% 92% 84%

c c fkm m m fkm m m m

More than one bill 160 133 15 8 4 11 29 19 10 3 10 12 5 355% 5% 6% 6% 5% 3% 6% 6% 4% 1% 3% 4% 3% 9%

ei ei i ehijkl

Don't know 162 137 13 10 3 11 27 11 11 9 21 15 7 255% 5% 5% 7% 4% 3% 5% 3% 5% 4% 6% 6% 4% 6%

ad eColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG6 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

AOL 39 23 17 6 21 9 4 * 4 2 6 10 10 17 7 4 38 11% 1% 1% 1% 1% 1% 1% *% 1% 1% 1% 1% 1% 2% 1% 1% 1% *%

BT 799 414 385 105 319 285 66 25 94 65 91 215 288 239 148 117 740 5524% 25% 22% 24% 21% 27% 24% 27% 21% 23% 20% 29% 29% 22% 24% 18% 24% 20%

b d hj mno o o

Be 3 3 * - 1 - 1 1 - - - 1 2 1 * - 3 -*% *% *% -% *% -% *% 2% -% -% -% *% *% *% *% -% *% -%

cde

Orange 69 32 37 10 40 18 1 1 10 2 13 16 16 35 10 8 69 *2% 2% 2% 2% 3% 2% *% 1% 2% 1% 3% 2% 2% 3% 2% 1% 2% *%

f f f i lno q

Pipex 16 8 9 - 6 7 3 - 1 1 6 2 1 9 5 2 15 1*% *% *% -% *% 1% 1% -% *% *% 1% *% *% 1% 1% *% 1% *%

c c hk l l

Plusnet 10 5 5 2 1 4 2 - * 1 2 1 * 7 2 1 9 1*% *% *% 1% *% *% 1% -% *% *% 1% *% *% 1% *% *% *% *%

d d l

Sky 673 336 337 86 348 192 32 14 80 43 86 155 183 211 123 153 616 5620% 21% 20% 20% 23% 18% 12% 15% 18% 15% 19% 21% 19% 20% 20% 24% 20% 20%

f efg f i lmn

Talk Talk/ Carphone Warehouse 429 190 239 45 177 142 49 15 50 50 68 89 115 144 82 86 384 4513% 12% 14% 10% 12% 14% 18% 17% 11% 18% 15% 12% 12% 13% 13% 13% 13% 16%

a c cde c hk h

Tesco 2 * 1 * - 1 - - - - 1 - 1 1 - - 1 **% *% *% *% -% *% -% -% -% -% *% -% *% *% -% -% *% *%

Tiscali/ Homechoice 78 36 42 9 29 28 10 2 6 6 7 25 30 20 21 7 73 52% 2% 2% 2% 2% 3% 4% 2% 1% 2% 2% 3% 3% 2% 3% 1% 2% 2%

d hj mo moColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Toucan 2 2 - - 1 1 - - - - - 2 1 1 - - 2 -*% *% -% -% *% *% -% -% -% -% -% *% *% *% -% -% *% -%

Virgin Media (previously NTL/ Telewest) 1029 475 554 144 461 313 83 28 168 92 135 200 274 331 194 225 930 9631% 29% 32% 33% 31% 30% 31% 31% 38% 33% 30% 27% 28% 31% 31% 35% 30% 35%

a jk k lm

Vodafone 29 11 18 2 18 6 3 - 4 1 3 8 5 12 2 10 28 11% 1% 1% *% 1% 1% 1% -% 1% *% 1% 1% *% 1% *% 2% 1% *%

n ln

O2 34 20 14 4 24 5 * - 9 1 4 9 11 11 6 5 30 41% 1% 1% 1% 2% 1% *% -% 2% *% 1% 1% 1% 1% 1% 1% 1% 2%

ef i

3 18 8 11 4 11 3 - - 6 2 4 2 7 4 4 4 15 41% *% 1% 1% 1% *% -% -% 1% 1% 1% *% 1% *% 1% 1% *% 1%

ef k p

T-Mobile 11 5 6 3 3 5 - - 3 3 1 - 2 4 * 4 9 2*% *% *% 1% *% *% -% -% 1% 1% *% -% *% *% *% 1% *% 1%

k k n

Post-Office 21 12 9 1 9 7 4 1 5 2 3 3 8 5 4 5 19 21% 1% 1% *% 1% 1% 1% 1% 1% 1% 1% *% 1% *% 1% 1% 1% 1%

c

Other 52 34 18 6 16 16 11 3 6 7 12 7 19 16 11 6 48 42% 2% 1% 1% 1% 1% 4% 3% 1% 2% 3% 1% 2% 1% 2% 1% 2% 1%

b cde d k

Don't know 30 15 15 10 9 7 2 1 2 - 5 6 8 10 6 5 30 -1% 1% 1% 2% 1% 1% 1% 1% *% -% 1% 1% 1% 1% 1% 1% 1% -%

de iColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

AOL 39 36 2 2 1 4 8 4 2 1 3 7 2 41% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 3% 1% 1%

BT 799 665 76 31 26 106 140 83 54 35 87 41 38 8024% 23% 30% 22% 32% 26% 28% 27% 23% 15% 24% 16% 25% 21%

ac ac ik ikm ik ik ik ik

Be 3 2 * 1 - 1 - - - - - - 1 -*% *% *% *% -% *% -% -% -% -% -% -% *% -%

a

Orange 69 60 3 5 1 7 7 10 9 4 5 9 3 52% 2% 1% 3% 2% 2% 1% 3% 4% 2% 1% 4% 2% 1%

b m m

Pipex 16 13 2 1 * 1 1 4 1 - 2 - - 3*% *% 1% *% *% *% *% 1% *% -% 1% -% -% 1%

ik

Plusnet 10 9 - 1 - 1 1 3 - - 1 1 - 2*% *% -% 1% -% *% *% 1% -% -% *% 1% -% 1%

b

Sky 673 572 48 36 17 86 113 56 45 57 70 53 16 7520% 20% 19% 25% 21% 21% 22% 18% 20% 25% 19% 20% 11% 19%

ab l l l l l l l l

Talk Talk/ Carphone Warehouse 429 368 26 24 11 56 69 30 31 24 40 45 27 4713% 13% 10% 17% 14% 14% 14% 9% 14% 10% 11% 17% 18% 12%

ab gij gij

Tesco 2 1 - * - - - - - - - 1 - **% *% -% *% -% -% -% -% -% -% -% *% -% *%

Tiscali/ Homechoice 78 70 3 4 2 7 15 9 6 * 13 10 - 92% 2% 1% 2% 2% 2% 3% 3% 3% *% 3% 4% -% 2%

b l il il il il il ilColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Toucan 2 2 - - - - - - - 1 - - 1 -*% *% -% -% -% -% -% -% -% *% -% -% 1% -%

Virgin Media (previously NTL/ Telewest) 1029 897 81 30 20 119 117 97 72 101 117 82 56 13631% 31% 32% 21% 25% 29% 23% 31% 31% 43% 32% 31% 36% 35%

cd cd f f efghjkm f f f ef

Vodafone 29 25 2 1 * 4 4 3 2 2 2 - 4 31% 1% 1% 1% *% 1% 1% 1% 1% 1% *% -% 3% 1%

jk

O2 34 30 3 1 * 9 3 - 1 1 4 3 2 71% 1% 1% 1% *% 2% 1% -% 1% *% 1% 1% 1% 2%

g g

3 18 18 - * - 3 2 3 1 1 3 2 1 31% 1% -% *% -% 1% *% 1% *% 1% 1% 1% 1% 1%

b

T-Mobile 11 9 1 2 - 2 5 - - * - * 1 -*% *% *% 1% -% *% 1% -% -% *% -% *% 1% -%

ad m

Post-Office 21 18 2 1 1 1 6 4 1 1 - 2 - 21% 1% 1% 1% 1% *% 1% 1% *% *% -% 1% -% 1%

j

Other 52 44 4 4 * 5 9 6 2 3 7 7 2 42% 2% 2% 3% *% 1% 2% 2% 1% 1% 2% 3% 1% 1%

d

Don't know 30 26 1 1 1 1 4 1 2 3 12 2 - 21% 1% 1% 1% 1% *% 1% *% 1% 1% 3% 1% -% 1%

efgklmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG7 (QG3AA). SHOWCARD When you purchased this package of services would you say that you were interested in ALL of the services you have in this package, or were there any services you were particularly interested in? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

All of the services 1797 868 929 213 822 567 145 49 211 152 249 430 517 587 332 351 1644 14954% 53% 54% 49% 55% 54% 54% 54% 47% 55% 56% 57% 53% 54% 53% 55% 54% 53%

c c h h h

Internet - fixed broadband access 789 395 394 74 375 266 61 13 104 78 118 198 243 277 154 111 729 5924% 24% 23% 17% 25% 25% 22% 14% 23% 28% 26% 26% 25% 26% 25% 17% 24% 21%

cg cg cg o o o

Landline phone 474 221 252 48 198 156 55 16 56 46 69 97 147 143 97 87 434 4014% 14% 15% 11% 13% 15% 21% 17% 13% 17% 15% 13% 15% 13% 16% 13% 14% 14%

c cde c

TV service 405 198 207 43 182 123 37 19 64 33 47 86 107 124 86 86 377 2712% 12% 12% 10% 12% 12% 14% 20% 14% 12% 10% 11% 11% 12% 14% 13% 12% 10%

cde j

Mobile phone 59 26 33 10 32 14 3 - 18 4 10 8 15 21 8 14 55 42% 2% 2% 2% 2% 1% 1% -% 4% 1% 2% 1% 2% 2% 1% 2% 2% 1%

ik

Internet - mobile broadband access 54 30 24 9 32 11 1 - 8 2 9 14 16 15 11 12 49 52% 2% 1% 2% 2% 1% *% -% 2% 1% 2% 2% 2% 1% 2% 2% 2% 2%

f ef

Internet - not broadband access 5 3 3 1 1 3 * - * * - - 1 1 1 2 5 -*% *% *% *% *% *% *% -% *% *% -% -% *% *% *% *% *% -%

Don't know 270 121 149 86 86 74 17 6 47 8 18 29 76 77 52 62 241 298% 7% 9% 20% 6% 7% 6% 7% 10% 3% 4% 4% 8% 7% 8% 10% 8% 10%

defg ijk mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG7 (QG3AA). SHOWCARD When you purchased this package of services would you say that you were interested in ALL of the services you have in this package, or were there any services you were particularly interested in? (MULTICODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

All of the services 1797 1541 147 72 36 230 246 203 116 148 152 174 79 19354% 54% 58% 51% 45% 56% 49% 65% 50% 64% 42% 65% 51% 50%

d cd j efhjlm efhjlm efhjlm j j

Internet - fixed broadband access 789 668 48 43 30 92 147 69 63 34 96 37 35 9524% 23% 19% 30% 37% 22% 29% 22% 27% 15% 26% 14% 23% 25%

b ab ab ik egik ik ik ik ik ik

Landline phone 474 387 42 26 18 52 105 21 29 19 81 13 18 5014% 14% 16% 18% 23% 13% 21% 7% 12% 8% 22% 5% 12% 13%

a ab gk eghiklm gk eghiklm gk gk

TV service 405 345 33 17 10 44 62 29 26 32 42 30 14 6712% 12% 13% 12% 12% 11% 12% 9% 11% 14% 12% 11% 9% 17%

efghjkl

Mobile phone 59 50 3 5 1 8 9 4 5 3 7 2 7 52% 2% 1% 4% 1% 2% 2% 1% 2% 1% 2% 1% 4% 1%

abd gikm

Internet - mobile broadband access 54 47 * 5 1 13 10 2 4 1 8 1 1 72% 2% *% 4% 1% 3% 2% 1% 2% *% 2% *% 1% 2%

b abd b gik k

Internet - not broadband access 5 4 1 * * - 3 - - - - 1 - -*% *% *% *% *% -% 1% -% -% -% -% *% -% -%

Don't know 270 240 14 12 5 27 56 10 20 19 55 19 10 258% 8% 6% 8% 6% 6% 11% 3% 9% 8% 15% 7% 7% 6%

b egm g g eghiklm gColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG8 (QG3AB) SHOWCARD And, would you say there was one particular service in the package that made you decide to choose (SUPPLIER)? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Internet - fixed broadband access 823 424 399 92 395 260 60 17 92 84 116 212 264 276 150 133 757 6625% 26% 23% 21% 26% 25% 22% 18% 21% 30% 26% 28% 27% 26% 24% 21% 25% 24%

b cg h h h o o

TV service 495 242 253 63 242 143 32 15 71 48 57 120 121 156 100 118 454 4115% 15% 15% 14% 16% 14% 12% 17% 16% 17% 13% 16% 12% 14% 16% 18% 15% 15%

ef l lm

Landline phone 288 130 158 28 123 89 34 14 40 26 33 66 94 86 52 56 260 279% 8% 9% 6% 8% 8% 13% 15% 9% 9% 7% 9% 10% 8% 8% 9% 9% 10%

cde cde

Mobile phone 51 18 33 9 27 13 2 - 14 7 6 11 13 18 7 13 47 32% 1% 2% 2% 2% 1% 1% -% 3% 2% 1% 1% 1% 2% 1% 2% 2% 1%

a f jk

Internet - mobile broadband access 48 27 21 3 23 19 3 - 9 - 11 5 17 16 9 7 44 41% 2% 1% 1% 2% 2% 1% -% 2% -% 2% 1% 2% 1% 1% 1% 1% 1%

ik ik

Internet - not broadband access 7 4 3 2 1 3 * 1 1 - - - - 2 2 3 7 -*% *% *% *% *% *% *% 1% *% -% -% -% -% *% *% *% *% -%

d l

No particular service 1342 654 689 154 582 451 116 38 163 102 198 303 392 445 249 251 1230 10840% 40% 40% 35% 39% 43% 43% 42% 37% 37% 44% 40% 40% 41% 40% 39% 40% 39%

cd c hi

Don't know 290 128 161 86 102 72 23 7 56 11 27 37 82 79 58 62 260 299% 8% 9% 20% 7% 7% 8% 8% 13% 4% 6% 5% 8% 7% 9% 10% 9% 11%

defg ijkColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG8 (QG3AB) SHOWCARD And, would you say there was one particular service in the package that made you decide to choose (SUPPLIER)? (SINGLE CODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Internet - fixed broadband access 823 710 47 35 30 99 114 78 77 47 88 59 37 11025% 25% 19% 25% 37% 24% 23% 25% 33% 20% 24% 22% 24% 29%

b b abc efgijkl ik

TV service 495 430 33 20 12 60 71 42 31 49 46 37 26 6915% 15% 13% 14% 15% 14% 14% 14% 13% 21% 13% 14% 17% 18%

efghjk

Landline phone 288 238 32 8 10 27 66 17 17 11 43 15 18 239% 8% 13% 6% 12% 7% 13% 5% 7% 5% 12% 6% 11% 6%

ac ac eghikm egikm egikm

Mobile phone 51 45 3 3 * 7 6 5 4 3 2 6 6 52% 2% 1% 2% *% 2% 1% 1% 2% 1% 1% 2% 4% 1%

fjm

Internet - mobile broadband access 48 40 3 3 2 15 3 5 3 1 3 3 2 61% 1% 1% 2% 3% 4% 1% 2% 1% 1% 1% 1% 1% 1%

fijk

Internet - not broadband access 7 6 * - - 1 - 1 - - 1 1 - 3*% *% *% -% -% *% -% *% -% -% *% *% -% 1%

No particular service 1342 1142 120 60 20 179 199 155 91 104 109 117 60 13040% 40% 47% 42% 25% 43% 39% 49% 39% 45% 30% 44% 39% 34%

d ad d jm j fhjlm j jm jm j

Don't know 290 254 17 13 6 25 47 11 10 17 73 28 5 409% 9% 7% 9% 7% 6% 9% 4% 4% 7% 20% 11% 3% 10%

ghl l efghiklm eghl eghlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG9 (QG3E). How much is your average MONTHLY bill for this package of services? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Up to £19 (15.0) 187 109 78 13 81 60 24 8 23 24 30 38 50 61 40 33 176 116% 7% 5% 3% 5% 6% 9% 9% 5% 9% 7% 5% 5% 6% 6% 5% 6% 4%

b c c cde c hk

£20 - £29 (25.0) 577 278 299 41 258 207 57 13 71 58 87 125 171 194 105 103 518 5917% 17% 17% 9% 17% 20% 21% 14% 16% 21% 19% 17% 17% 18% 17% 16% 17% 21%

c c c h

£30 - £39 (35.0) 604 302 302 71 277 173 58 25 102 52 100 111 166 216 111 110 545 5918% 19% 18% 16% 19% 17% 21% 27% 23% 19% 22% 15% 17% 20% 18% 17% 18% 21%

ce cde k k l

£40 - £49 (45.0) 440 232 208 38 219 137 34 12 68 41 65 113 129 134 87 87 399 4113% 14% 12% 9% 15% 13% 13% 13% 15% 15% 14% 15% 13% 12% 14% 14% 13% 15%

b c c

£50 or more (55.0) 868 398 470 85 420 295 54 14 113 69 117 242 253 279 160 172 817 4726% 24% 27% 19% 28% 28% 20% 15% 25% 25% 26% 32% 26% 26% 26% 27% 27% 17%

a cfg cfg hij q

Don't know 668 308 360 190 240 175 43 19 67 33 49 125 213 192 121 138 604 6220% 19% 21% 43% 16% 17% 16% 21% 15% 12% 11% 17% 22% 18% 19% 22% 20% 22%

defg j ij m m

Mean amount in £s 39.6 39.0 40.1 40.7 40.1 39.6 36.6 36.5 39.7 38.0 38.8 41.3 39.7 39.2 39.4 40.2 39.7 37.5a fg fg fg hij q

Standard deviation 13.22 13.28 13.15 12.58 13.11 13.47 13.29 12.60 12.65 13.58 13.07 13.28 13.21 13.16 13.35 13.17 13.30 12.16Standard error .23 .33 .32 .70 .34 .41 .72 1.22 .56 .75 .59 .51 .44 .39 .52 .51 .24 .81Columns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG9 (QG3E). How much is your average MONTHLY bill for this package of services? (SINGLE CODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Up to £19 (15.0) 187 164 11 8 4 20 32 26 28 11 11 19 7 106% 6% 4% 6% 5% 5% 6% 8% 12% 5% 3% 7% 5% 3%

jm jm efijlm jm

£20 - £29 (25.0) 577 510 28 26 13 81 96 57 40 28 52 53 30 7317% 18% 11% 18% 16% 20% 19% 18% 17% 12% 14% 20% 20% 19%

b b b i i i i i i

£30 - £39 (35.0) 604 508 54 32 10 84 81 57 48 38 61 38 27 7518% 18% 21% 22% 13% 20% 16% 18% 21% 16% 17% 14% 17% 20%

d ad ad k

£40 - £49 (45.0) 440 368 36 23 13 55 55 35 31 31 49 26 22 6413% 13% 14% 16% 16% 13% 11% 11% 14% 13% 13% 10% 14% 17%

fgk

£50 or more (55.0) 868 737 80 28 23 103 136 83 48 76 88 69 37 9726% 26% 32% 20% 28% 25% 27% 27% 21% 33% 24% 26% 24% 25%

c ac c ehjlm

Don't know 668 579 46 25 17 71 107 55 37 49 104 60 31 6520% 20% 18% 18% 21% 17% 21% 18% 16% 21% 28% 23% 20% 17%

efghilm m

Mean amount in £s 39.6 39.4 42.0 38.3 41.0 39.1 39.2 38.6 36.6 42.2 40.8 38.5 39.3 40.1ac c efghklm h h

Standard deviation 13.22 13.30 12.50 12.54 13.27 12.90 13.76 13.89 13.80 13.03 12.55 14.14 13.01 12.28Standard error .23 .28 .56 .67 .82 .76 .80 .93 1.06 .86 .85 .84 .97 .65Columns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG10A (QG3FA). SHOWCARD Thinking about your main package of services, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Very satisfied 1881 903 978 247 840 585 153 56 242 164 250 412 524 609 362 376 1732 14656% 55% 57% 56% 56% 56% 57% 61% 54% 59% 56% 55% 53% 57% 58% 58% 57% 53%

l l


i o

Neither 121 64 58 13 59 36 10 4 23 10 17 21 37 42 22 21 108 124% 4% 3% 3% 4% 3% 4% 4% 5% 4% 4% 3% 4% 4% 4% 3% 4% 4%

k


n n


n n

Don't know 28 16 12 13 8 6 * - 2 - - 6 10 7 5 6 23 41% 1% 1% 3% 1% 1% *% -% 1% -% -% 1% 1% 1% 1% 1% 1% 2%

defg jColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG10A (QG3FA). SHOWCARD Thinking about your main package of services, please use this card to say how satisfied you are with your main supplier for each of the following...The overall service provided by MAIN PROVIDER? (SINGLE CODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Very satisfied 1881 1602 163 82 34 191 258 163 131 161 225 144 101 22856% 56% 64% 58% 42% 46% 51% 52% 57% 69% 62% 54% 66% 59%

d acd d e efghkm efgk e efgk ef


b abc ijlm ijlm ijl ij ijl ij

Neither 121 107 8 3 4 25 15 15 5 5 19 10 4 84% 4% 3% 2% 4% 6% 3% 5% 2% 2% 5% 4% 3% 2%

fhim m m


Very dissatisfied 50 42 4 3 * 6 8 5 4 - 10 4 2 41% 1% 2% 2% *% 1% 1% 2% 2% -% 3% 2% 1% 1%

d i i i i i i

Don't know 28 24 2 2 * 3 3 2 - 2 10 2 - 21% 1% 1% 1% *% 1% 1% 1% -% 1% 3% 1% -% *%

fhklmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QG10B (QG3FB). SHOWCARD Thinking about your main package of services, please use this card to say how satisfied you are with your main supplier for each of the following...Overall value for money of your service? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3344 1627 1716 438 1495 1049 270 92 445 276 448 753 982 1077 625 643 3059 278

Very satisfied 1640 775 864 192 745 508 139 55 209 156 230 330 450 515 325 339 1520 11749% 48% 50% 44% 50% 48% 52% 60% 47% 56% 51% 44% 46% 48% 52% 53% 50% 42%

c c cde hk k l lm q


c c cg i o

Neither 220 117 102 29 105 67 14 5 30 13 24 62 75 72 37 33 193 257% 7% 6% 7% 7% 6% 5% 5% 7% 5% 5% 8% 8% 7% 6% 5% 6% 9%

ij o



d j j

Don't know 124 65 60 70 34 17 2 2 17 1 7 15 31 41 23 28 111 124% 4% 3% 16% 2% 2% 1% 2% 4% *% 2% 2% 3% 4% 4% 4% 4% 4%

defg f ijk iColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QG10B (QG3FB). SHOWCARD Thinking about your main package of services, please use this card to say how satisfied you are with your main supplier for each of the following...Overall value for money of your service? (SINGLE CODE)





Total 3344 2866 255 142 80 413 506 313 232 233 365 265 154 384

Very satisfied 1640 1390 146 74 30 151 228 141 109 144 203 124 80 20849% 48% 57% 52% 38% 37% 45% 45% 47% 62% 56% 47% 52% 54%

d ad d e e e efghklm efgk e e efgk


b abc fgijklm ij ij ijkm

Neither 220 195 12 7 5 30 38 25 12 11 32 19 9 197% 7% 5% 5% 6% 7% 7% 8% 5% 5% 9% 7% 6% 5%

m


ab


fi

Don't know 124 109 10 4 2 12 20 11 7 8 17 19 2 134% 4% 4% 3% 2% 3% 4% 4% 3% 3% 5% 7% 1% 3%

l ehilmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

7 days a week 3275 1633 1642 373 1186 1042 416 259 590 279 406 628 941 993 588 735 3098 17249% 51% 47% 37% 47% 53% 59% 52% 43% 48% 53% 56% 56% 51% 48% 41% 51% 32%

b c cd cdeg cd h hi hi mno o o q

6 days a week 181 98 83 19 86 54 9 12 31 14 32 32 50 52 38 40 165 163% 3% 2% 2% 3% 3% 1% 2% 2% 2% 4% 3% 3% 3% 3% 2% 3% 3%

b cf f hi

5 days a week 542 286 256 85 248 155 36 17 76 44 72 117 146 165 119 112 507 358% 9% 7% 9% 10% 8% 5% 3% 6% 8% 9% 10% 9% 8% 10% 6% 8% 7%

b fg efg fg h h hi o o o

3 or 4 days a week 482 228 254 82 198 148 29 26 105 39 56 88 120 145 84 130 436 447% 7% 7% 8% 8% 7% 4% 5% 8% 7% 7% 8% 7% 7% 7% 7% 7% 8%

fg fg fg

1 or 2 days a week 551 251 300 123 197 138 52 41 138 52 47 71 118 155 98 180 513 368% 8% 9% 12% 8% 7% 7% 8% 10% 9% 6% 6% 7% 8% 8% 10% 8% 7%

defg jk jk lmn

Less often 283 127 156 51 97 73 32 30 74 25 27 29 56 78 54 92 253 304% 4% 4% 5% 4% 4% 5% 6% 5% 4% 4% 3% 3% 4% 4% 5% 4% 6%

e de jk k lm

Never/ do not listen to the radio 1342 569 773 260 485 357 126 115 354 124 118 151 246 357 238 487 1141 19620% 18% 22% 26% 19% 18% 18% 23% 26% 21% 15% 13% 15% 18% 19% 27% 19% 37%

a def def ijk jk l l lmn p

Don't know 25 11 13 3 16 5 - - 4 3 2 1 1 11 4 8 18 7*% *% *% *% 1% *% -% -% *% *% *% *% *% 1% *% *% *% 1%

efg l l pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

7 days a week 3275 2786 221 168 101 390 516 329 193 259 380 250 101 36749% 50% 38% 51% 55% 46% 56% 59% 40% 45% 62% 45% 35% 49%

b b ab l ehiklm ehiklm l ehiklm l hl

6 days a week 181 152 15 9 6 17 23 12 17 19 14 13 8 283% 3% 3% 3% 3% 2% 3% 2% 4% 3% 2% 2% 3% 4%

e

5 days a week 542 451 56 24 12 75 60 33 56 42 30 58 30 678% 8% 10% 7% 6% 9% 7% 6% 12% 7% 5% 10% 10% 9%

cd j fgij fgij fgj gj

3 or 4 days a week 482 401 43 24 15 59 64 33 42 54 37 37 22 537% 7% 7% 7% 8% 7% 7% 6% 9% 9% 6% 7% 8% 7%

gjk

1 or 2 days a week 551 458 49 27 17 49 82 61 52 39 49 50 17 588% 8% 8% 8% 9% 6% 9% 11% 11% 7% 8% 9% 6% 8%

e eilm eil e

Less often 283 235 30 10 9 41 44 13 16 29 17 26 18 314% 4% 5% 3% 5% 5% 5% 2% 3% 5% 3% 5% 6% 4%

c c g g gj g ghj

Never/ do not listen to the radio 1342 1081 168 67 26 209 123 77 101 129 89 121 89 14420% 19% 29% 20% 14% 25% 13% 14% 21% 23% 14% 22% 31% 19%

d acd d fgjm fgj fgj fgj efghijkm fgj

Don't know 25 23 1 1 - 8 3 - 2 - 2 2 1 5*% *% *% *% -% 1% *% -% *% -% *% *% *% 1%

gi iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP2 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

None 3156 1532 1624 458 1163 920 339 275 692 306 381 439 684 927 622 910 2920 22959% 58% 60% 63% 58% 57% 59% 71% 68% 68% 59% 46% 48% 58% 63% 71% 59% 69%

de cdef jk jk k l lm lmn p

1 1477 747 730 174 572 482 168 81 191 107 187 333 486 455 252 276 1424 5028% 28% 27% 24% 28% 30% 29% 21% 19% 24% 29% 34% 34% 29% 26% 21% 29% 15%

cg cg cg h hi hij mno no o q

2 333 179 154 43 136 103 35 16 50 29 42 103 128 108 55 40 314 186% 7% 6% 6% 7% 6% 6% 4% 5% 7% 7% 11% 9% 7% 6% 3% 6% 6%

g g hij mno o o

3 or more 218 126 92 28 95 74 16 5 63 6 16 71 94 63 35 24 197 214% 5% 3% 4% 5% 5% 3% 1% 6% 1% 2% 7% 7% 4% 4% 2% 4% 6%

b g fg fg g ij ij mno o o p

Don't know 132 40 92 30 46 30 16 9 19 5 16 19 37 35 17 40 117 152% 2% 3% 4% 2% 2% 3% 2% 2% 1% 2% 2% 3% 2% 2% 3% 2% 4%

a de i n pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP2 (QP9). How many DAB sets do you have in your household? (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

None 3156 2600 256 179 121 358 429 264 213 282 323 291 111 33159% 58% 62% 68% 76% 57% 54% 55% 57% 64% 61% 67% 57% 55%

a ab abc efghlm fm efghjlm

1 1477 1274 106 67 30 165 215 152 135 149 154 99 53 15128% 28% 26% 26% 19% 26% 27% 32% 36% 34% 29% 23% 27% 25%

d d d km efjklm efklm k

2 333 290 31 8 4 25 77 46 18 7 25 24 16 526% 6% 8% 3% 2% 4% 10% 10% 5% 2% 5% 6% 8% 9%

cd cd i ehijk ehijk i i i eij ehijk

3 or more 218 204 10 2 1 64 49 8 2 4 19 8 9 414% 5% 3% 1% 1% 10% 6% 2% *% 1% 4% 2% 5% 7%

bcd cd fghijklm ghijk hi ghik ghijk

Don't know 132 114 9 6 3 20 19 12 9 * 7 11 6 292% 3% 2% 2% 2% 3% 2% 3% 2% *% 1% 3% 3% 5%

i i i i i i i fijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Traditional set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 824 417 406 80 237 283 121 102 173 74 98 146 218 227 151 224 785 3615% 16% 15% 11% 12% 18% 21% 27% 17% 16% 15% 15% 15% 14% 15% 17% 16% 11%

cd cde cdef m q

At least weekly 616 321 295 100 222 178 63 54 125 61 60 97 145 174 121 172 559 5612% 12% 11% 14% 11% 11% 11% 14% 12% 14% 9% 10% 10% 11% 12% 13% 11% 17%

de de j jk lm p

At least monthly 261 127 134 26 106 82 25 22 51 16 23 52 75 78 36 72 244 175% 5% 5% 4% 5% 5% 4% 6% 5% 3% 4% 5% 5% 5% 4% 6% 5% 5%

c n n

Have tried it once 139 73 66 13 54 44 20 9 22 10 14 22 42 38 25 34 126 133% 3% 2% 2% 3% 3% 3% 2% 2% 2% 2% 2% 3% 2% 3% 3% 3% 4%

c

Never 2474 1178 1295 370 976 749 237 142 406 210 328 492 700 742 465 555 2329 14047% 45% 48% 50% 48% 47% 41% 37% 40% 46% 51% 51% 49% 47% 47% 43% 47% 42%

a efg fg fg h h h o o o

Do not have access to device 1001 508 494 144 418 274 109 57 238 82 120 155 250 327 184 232 929 7119% 19% 18% 20% 21% 17% 19% 15% 23% 18% 19% 16% 17% 21% 19% 18% 19% 21%

g eg g ijk loColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Traditional set with AM Stereo - either at home, in the car or on portable radio. (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 824 657 87 38 43 89 135 54 41 88 127 29 14 7815% 15% 21% 14% 27% 14% 17% 11% 11% 20% 24% 7% 7% 13%

ac abc kl ghklm k k eghklm efghklm kl

At least weekly 616 490 81 21 24 91 82 38 38 93 56 27 19 4512% 11% 20% 8% 15% 14% 10% 8% 10% 21% 11% 6% 10% 7%

c acd ac fgklm k k efghjklm k

At least monthly 261 219 28 8 7 42 43 21 14 55 14 9 6 155% 5% 7% 3% 5% 7% 5% 4% 4% 12% 3% 2% 3% 3%

c ac jklm jkm k efghjklm

Have tried it once 139 123 3 7 6 24 28 3 11 13 5 15 13 123% 3% 1% 3% 4% 4% 3% 1% 3% 3% 1% 3% 7% 2%

b b b gjm gj g gj gj fghijkm

Never 2474 2100 139 163 72 247 324 305 256 148 223 247 87 26447% 47% 34% 62% 45% 39% 41% 63% 68% 34% 42% 57% 44% 44%

b abd b i efijklm efijklm i efijlm i i

Do not have access to device 1001 893 76 25 7 138 178 61 16 44 102 106 57 19019% 20% 18% 10% 4% 22% 23% 13% 4% 10% 19% 24% 29% 31%

cd cd d ghi ghi h h ghi ghi efghij efghijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Traditional set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 1969 961 1008 204 638 645 274 207 402 188 238 339 531 582 355 491 1872 9337% 37% 37% 28% 32% 40% 48% 54% 40% 41% 37% 35% 37% 37% 36% 38% 38% 28%

c cd cde cdef k k q

At least weekly 1089 555 534 195 410 315 100 69 214 109 120 152 245 301 233 306 1000 8520% 21% 20% 27% 20% 20% 17% 18% 21% 24% 19% 16% 17% 19% 24% 24% 20% 25%

defg k jk lm lm p

At least monthly 326 139 187 51 132 91 29 24 64 22 39 62 90 95 54 86 299 276% 5% 7% 7% 7% 6% 5% 6% 6% 5% 6% 6% 6% 6% 6% 7% 6% 8%

a


n

Never 1325 649 676 185 564 404 115 57 204 95 168 307 396 422 233 264 1245 7825% 25% 25% 25% 28% 25% 20% 15% 20% 21% 26% 32% 28% 27% 24% 21% 25% 24%

fg efg fg g hi hij no o o


efg efg ik i pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Traditional set with FM stereo - either at home, in the car or on portable radio. (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 1969 1680 122 95 72 222 307 222 108 166 202 168 53 23137% 37% 30% 36% 46% 35% 39% 46% 29% 38% 38% 39% 27% 38%

b b abc hl hl efhijklm hl hl hl hl

At least weekly 1089 904 106 46 33 152 132 82 85 138 93 77 42 10320% 20% 26% 18% 21% 24% 17% 17% 23% 31% 18% 18% 21% 17%

acd fgjkm fm efghjklm

At least monthly 326 285 21 10 9 42 40 38 23 61 18 32 7 256% 6% 5% 4% 6% 7% 5% 8% 6% 14% 3% 7% 3% 4%

c j jlm efghjklm jlm


b b b i efghijkm

Never 1325 1104 106 78 38 124 197 109 137 67 157 107 44 16325% 25% 26% 30% 24% 20% 25% 23% 36% 15% 30% 25% 22% 27%

abd i ei i efgijklm egil ei i ei


d ad d ghik ghi i i ghi ghi efghijkm ghiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 94 57 36 35 43 14 1 1 19 7 10 11 12 34 23 25 76 172% 2% 1% 5% 2% 1% *% *% 2% 1% 2% 1% 1% 2% 2% 2% 2% 5%

b defg efg f l l l p

At least weekly 191 106 85 83 77 28 3 - 40 21 14 38 47 60 31 54 172 194% 4% 3% 11% 4% 2% 1% -% 4% 5% 2% 4% 3% 4% 3% 4% 3% 6%

b defg efg fg j j j p

At least monthly 165 104 61 54 75 31 4 1 17 13 17 38 55 51 27 31 150 153% 4% 2% 7% 4% 2% 1% *% 2% 3% 3% 4% 4% 3% 3% 2% 3% 4%

b defg efg fg h o

Have tried it once 211 124 88 62 109 39 2 * 31 15 29 48 62 76 32 42 187 244% 5% 3% 8% 5% 2% *% *% 3% 3% 4% 5% 4% 5% 3% 3% 4% 7%

b defg efg fg h no p

Never 3605 1730 1875 416 1421 1191 377 201 614 302 461 703 1014 1069 683 818 3393 20468% 66% 70% 57% 71% 74% 66% 52% 60% 67% 72% 73% 71% 67% 70% 63% 68% 61%

a cfg cdfg cg h hi hi mo o o q


c cd cde cdef ijk k k lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 94 81 3 5 5 29 10 7 1 2 4 6 1 192% 2% 1% 2% 3% 5% 1% 1% *% 1% 1% 1% 1% 3%

b b ab fghijkl fhijkl

At least weekly 191 165 12 7 7 34 29 16 14 10 19 18 7 174% 4% 3% 3% 5% 5% 4% 3% 4% 2% 4% 4% 4% 3%

bc im

At least monthly 165 143 10 6 6 16 25 14 5 29 14 14 7 183% 3% 2% 2% 3% 3% 3% 3% 1% 7% 3% 3% 3% 3%

efghjklm


c c gjm j ghjm jm ghjm

Never 3605 3043 267 184 111 395 516 364 303 329 356 264 124 39168% 68% 65% 70% 70% 63% 65% 76% 81% 74% 68% 61% 63% 65%

b b b efjklm efijklm efjklm k


d acd d ghi ghi ghi eghi ghi ghiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 243 105 138 40 80 98 18 7 50 27 35 39 61 77 40 62 231 125% 4% 5% 5% 4% 6% 3% 2% 5% 6% 5% 4% 4% 5% 4% 5% 5% 4%

a fg g dfg

At least weekly 549 268 281 76 243 175 45 9 103 49 78 125 141 183 88 136 514 3310% 10% 10% 10% 12% 11% 8% 2% 10% 11% 12% 13% 10% 12% 9% 11% 10% 10%

g fg fg g h n

At least monthly 515 282 233 91 208 168 36 13 77 40 74 115 175 157 98 81 480 3310% 11% 9% 12% 10% 10% 6% 3% 8% 9% 12% 12% 12% 10% 10% 6% 10% 10%

b fg fg fg g h hi mo o o


b fg hi hi no no

Never 2927 1428 1499 391 1095 888 335 219 539 255 326 542 775 847 570 722 2744 17955% 54% 56% 53% 54% 55% 58% 57% 53% 56% 51% 56% 54% 53% 58% 56% 55% 54%

cd j j lm


cde cdef ijk k k lmn pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 243 196 25 15 7 21 31 33 12 15 23 20 5 365% 4% 6% 6% 4% 3% 4% 7% 3% 3% 4% 5% 3% 6%

a efhil eil

At least weekly 549 451 52 34 11 61 85 62 38 34 47 45 19 5810% 10% 13% 13% 7% 10% 11% 13% 10% 8% 9% 10% 10% 10%

d ad ad i

At least monthly 515 440 45 21 10 63 84 65 35 45 37 50 12 4910% 10% 11% 8% 6% 10% 11% 14% 9% 10% 7% 12% 6% 8%

d cd jl jlm jlm


b b b fj fj j fj j

Never 2927 2481 206 140 100 309 413 236 251 273 331 228 108 33255% 55% 50% 53% 63% 49% 52% 49% 67% 62% 63% 53% 55% 55%

b abc efgklm efgkm efgklm e


acd ghijkm ghi h h gh gh ghi ghColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 114 75 39 19 60 31 4 1 13 8 9 41 41 41 16 17 103 112% 3% 1% 3% 3% 2% 1% *% 1% 2% 1% 4% 3% 3% 2% 1% 2% 3%

b fg efg fg hij no no

At least weekly 347 220 127 78 165 92 9 3 49 23 37 108 137 97 53 59 321 247% 8% 5% 11% 8% 6% 2% 1% 5% 5% 6% 11% 10% 6% 5% 5% 6% 7%

b defg efg fg hij mno o

At least monthly 337 208 129 73 162 87 13 2 34 25 52 96 120 125 50 41 315 226% 8% 5% 10% 8% 5% 2% 1% 3% 5% 8% 10% 8% 8% 5% 3% 6% 7%

b efg efg fg g h hi hi no no o


efg efg fg g hi hi no no o p

Never 3074 1432 1642 390 1202 1009 327 146 510 258 385 581 835 933 586 702 2881 18658% 55% 61% 53% 60% 63% 57% 38% 50% 57% 60% 60% 58% 59% 60% 54% 58% 56%

a g cg cdfg g h h h o o o


a d cde cdef ijk jk k l lm lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 114 102 4 5 3 27 17 8 4 9 17 5 3 132% 2% 1% 2% 2% 4% 2% 2% 1% 2% 3% 1% 2% 2%

b fghiklm k

At least weekly 347 309 16 12 9 47 62 50 23 20 36 30 8 337% 7% 4% 5% 6% 7% 8% 10% 6% 4% 7% 7% 4% 5%

bc i il hiklm

At least monthly 337 294 26 9 7 42 51 41 14 32 26 33 10 456% 7% 6% 3% 5% 7% 7% 9% 4% 7% 5% 8% 5% 7%

cd c hj h h h


bc c ghjm jm j jm j

Never 3074 2594 208 162 109 334 445 282 277 293 330 219 103 31058% 58% 50% 62% 69% 53% 56% 59% 74% 66% 63% 51% 53% 51%

b ab abc k km efgijklm efgklm efklm


d acd ad hi hi h hi efghij efghij efghijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 893 451 442 65 349 294 130 55 111 60 107 241 352 275 132 131 859 3217% 17% 16% 9% 17% 18% 23% 14% 11% 13% 17% 25% 25% 17% 13% 10% 17% 10%

c cg cdeg c h hij mno no o q

At least weekly 437 241 196 65 171 154 31 16 57 28 49 112 152 143 80 62 415 238% 9% 7% 9% 9% 10% 5% 4% 6% 6% 8% 12% 11% 9% 8% 5% 8% 7%

b fg fg fg hij no o o

At least monthly 102 65 36 20 43 22 10 6 7 6 14 31 45 27 17 12 94 72% 2% 1% 3% 2% 1% 2% 2% 1% 1% 2% 3% 3% 2% 2% 1% 2% 2%

b e h hi mno o

Have tried it once 52 32 20 10 20 13 7 1 8 4 9 15 22 15 9 6 50 21% 1% 1% 1% 1% 1% 1% *% 1% 1% 1% 2% 2% 1% 1% *% 1% 1%

b g o

Never 1268 613 655 203 481 393 114 77 247 89 147 187 303 353 258 339 1195 7124% 23% 24% 28% 24% 24% 20% 20% 24% 20% 23% 19% 21% 22% 26% 26% 24% 21%

dfg fg fg ik lm lm


a e cdef jk jk k l l lmn pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 893 796 46 36 15 135 148 95 59 84 97 64 26 8817% 18% 11% 14% 9% 21% 19% 20% 16% 19% 18% 15% 13% 15%

bcd d hklm lm klm lm l

At least weekly 437 388 26 16 8 54 63 54 41 56 35 31 23 318% 9% 6% 6% 5% 9% 8% 11% 11% 13% 7% 7% 12% 5%

bcd m m jkm jm efjkm jkm

At least monthly 102 91 6 3 2 7 23 11 2 8 5 10 4 202% 2% 1% 1% 2% 1% 3% 2% 1% 2% 1% 2% 2% 3%

c ehj ehj

Have tried it once 52 47 1 2 2 5 20 6 2 - 4 3 2 51% 1% *% 1% 1% 1% 3% 1% 1% -% 1% 1% 1% 1%

b b i ehijkm i i i i

Never 1268 1031 78 74 85 128 173 51 166 178 209 29 28 6924% 23% 19% 28% 54% 20% 22% 11% 44% 40% 40% 7% 14% 11%

b ab abc gklm gklm k efgklm efgklm efgklm k k


d acd d hij hij efhij i efghijl efhij efghijlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3G (QP11G) SHOWCARD How often, if at all, do you access the radio via - Car radio (FM). (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 1941 1045 896 228 900 643 142 28 199 125 295 521 622 636 391 284 1845 9537% 40% 33% 31% 45% 40% 25% 7% 20% 28% 46% 54% 43% 40% 40% 22% 37% 29%

b fg cefg cfg g h hi hij mno o o q

At least weekly 1397 691 707 200 489 458 189 62 197 143 191 281 427 433 279 252 1294 9626% 26% 26% 27% 24% 28% 33% 16% 19% 32% 30% 29% 30% 27% 28% 20% 26% 29%

g g dg cdeg h h h o o o

At least monthly 226 109 116 43 65 59 39 20 44 20 22 27 59 70 46 51 201 244% 4% 4% 6% 3% 4% 7% 5% 4% 4% 3% 3% 4% 4% 5% 4% 4% 7%

de de d k p

Have tried it once 50 26 24 12 16 10 8 5 10 2 3 8 12 17 8 14 44 61% 1% 1% 2% 1% 1% 1% 1% 1% 1% *% 1% 1% 1% 1% 1% 1% 2%

de

Never 801 346 454 108 281 230 83 98 207 75 80 92 181 198 136 279 755 4415% 13% 17% 15% 14% 14% 15% 25% 20% 17% 13% 9% 13% 12% 14% 22% 15% 13%

a cdef ijk jk k lmn


a de de cdef ijk jk k l l lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3G (QP11G) SHOWCARD How often, if at all, do you access the radio via - Car radio (FM). (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 1941 1638 123 100 79 187 328 188 121 126 246 163 46 23437% 37% 30% 38% 50% 30% 42% 39% 32% 28% 47% 38% 24% 39%

b b abc ehil eil l eghiklm eil ehil

At least weekly 1397 1175 116 69 37 146 192 146 111 133 103 123 78 14326% 26% 28% 26% 23% 23% 24% 30% 30% 30% 20% 28% 40% 24%

d efjm ejm efjm ej efghijkm

At least monthly 226 195 13 10 8 42 22 30 13 26 21 20 4 184% 4% 3% 4% 5% 7% 3% 6% 4% 6% 4% 5% 2% 3%

flm flm flm

Have tried it once 50 45 2 2 1 10 10 3 9 3 2 4 3 *1% 1% *% 1% 1% 2% 1% 1% 3% 1% *% 1% 2% *%

m m gijm m m

Never 801 688 46 40 26 85 110 52 88 112 104 60 16 6115% 15% 11% 15% 16% 13% 14% 11% 24% 25% 20% 14% 8% 10%

b b b l lm efgklm efgjklm efgklm lm


d acd d fghijk hij hi hij fghijk fghijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3H (QP11H) SHOWCARD How often, if at all, do you access the radio via - Car radio (AM). (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 553 325 228 60 255 184 46 8 43 24 92 155 170 182 118 82 518 3510% 12% 8% 8% 13% 11% 8% 2% 4% 5% 14% 16% 12% 11% 12% 6% 10% 11%

b g cfg cfg g hi hi o o o

At least weekly 567 307 260 79 194 191 77 26 54 52 66 117 191 151 114 108 531 3511% 12% 10% 11% 10% 12% 13% 7% 5% 11% 10% 12% 13% 10% 12% 8% 11% 11%

b g g dg dg h h h mo mo

At least monthly 167 97 70 27 61 48 22 10 19 12 15 40 63 52 25 28 140 263% 4% 3% 4% 3% 3% 4% 3% 2% 3% 2% 4% 4% 3% 3% 2% 3% 8%

b hj no o p


n

Never 2381 1108 1273 334 914 761 235 138 393 206 317 479 666 706 455 539 2259 11745% 42% 47% 46% 45% 47% 41% 36% 39% 45% 49% 50% 47% 44% 46% 42% 45% 35%

a fg fg fg h h h o o q


a e de cdef ijk jk k l l lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3H (QP11H) SHOWCARD How often, if at all, do you access the radio via - Car radio (AM). (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 553 427 65 26 36 66 89 24 15 50 71 34 9 6910% 10% 16% 10% 23% 10% 11% 5% 4% 11% 13% 8% 5% 11%

ac abc ghl ghkl ghkl ghkl h ghkl

At least weekly 567 449 65 26 26 75 79 27 22 79 29 26 34 7811% 10% 16% 10% 17% 12% 10% 6% 6% 18% 6% 6% 17% 13%

ac ac ghjk ghjk efghjkm efghjk ghjk

At least monthly 167 139 18 6 4 40 28 16 9 15 9 7 6 93% 3% 4% 2% 3% 6% 4% 3% 2% 3% 2% 2% 3% 1%

acd fghijklm km m km


b b b m gjm m gjm ghjm

Never 2381 2047 116 145 73 223 329 270 285 218 272 212 62 17545% 46% 28% 55% 46% 35% 42% 56% 76% 49% 52% 49% 32% 29%

b abd b m elm efiklm efgijklm eflm eflm eflm


cd acd d hij hi hi h hi hij fghij efghijkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP3I (QP11I) SHOWCARD How often, if at all, do you access the radio via - Car radio (DAB). (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Every day 85 47 38 11 46 21 6 * 11 2 5 27 33 31 9 12 79 62% 2% 1% 2% 2% 1% 1% *% 1% 1% 1% 3% 2% 2% 1% 1% 2% 2%

g efg g g hij no no

At least weekly 54 33 21 7 23 19 5 * 3 4 5 10 14 18 10 11 51 31% 1% 1% 1% 1% 1% 1% *% *% 1% 1% 1% 1% 1% 1% 1% 1% 1%

b g g g h h h

At least monthly 19 10 9 2 10 4 2 1 3 1 4 2 8 6 2 3 18 1*% *% *% *% *% *% *% *% *% *% 1% *% 1% *% *% *% *% *%

Have tried it once 18 7 11 5 10 2 * 1 1 - 1 5 3 12 1 2 16 2*% *% *% 1% *% *% *% *% *% -% *% *% *% 1% *% *% *% 1%

ef e lno

Never 1825 901 923 271 673 591 187 104 321 139 210 332 532 503 347 427 1732 8934% 34% 34% 37% 33% 37% 33% 27% 32% 31% 33% 34% 37% 32% 35% 33% 35% 27%

fg g dfg g mo m q


ce cdef k k l l l pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP3I (QP11I) SHOWCARD How often, if at all, do you access the radio via - Car radio (DAB). (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Every day 85 68 3 11 4 3 24 5 8 5 6 5 3 92% 2% 1% 4% 2% *% 3% 1% 2% 1% 1% 1% 1% 2%

b ab b egijk e

At least weekly 54 48 3 2 1 2 10 3 2 12 2 3 5 81% 1% 1% 1% 1% *% 1% 1% 1% 3% *% 1% 2% 1%

eghjk ejk

At least monthly 19 18 1 - * 3 3 1 - 7 1 - 1 2*% *% *% -% *% *% *% *% -% 2% *% -% *% *%

fghjkm

Have tried it once 18 17 - 1 * 2 1 2 1 7 2 1 1 -*% *% -% *% *% *% *% *% *% 2% *% *% *% -%

b efgkm

Never 1825 1535 96 98 96 202 245 115 247 246 303 47 25 10634% 34% 23% 37% 60% 32% 31% 24% 66% 56% 57% 11% 13% 17%

b b abc gklm gklm klm efgijklm efgklm efgklm k


cd acd d hij hij efhij h efghijm efghij efghijColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP4. SHOWCARD How satisfied are you with the choice of radio stations available in your area? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 5315 2623 2691 733 2013 1610 574 386 1015 453 641 965 1430 1588 981 1289 4972 333

Very satisfied 3322 1585 1737 430 1238 1019 384 252 619 289 373 588 893 991 613 805 3150 16863% 60% 65% 59% 61% 63% 67% 65% 61% 64% 58% 61% 62% 62% 62% 62% 63% 50%

a c cd c j q


b f f f i p

Neither 200 110 90 37 85 48 18 13 42 16 25 26 53 60 41 45 175 244% 4% 3% 5% 4% 3% 3% 3% 4% 3% 4% 3% 4% 4% 4% 4% 4% 7%

ef e p


g h l

Very dissatisfied 42 22 20 3 22 11 3 3 5 7 8 15 13 15 6 8 42 -1% 1% 1% *% 1% 1% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% -%

h h

Don't know 56 22 35 8 17 19 7 6 21 7 5 7 11 14 7 23 49 61% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 1% 1% 1% 1% 2% 1% 2%

jk lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP4. SHOWCARD How satisfied are you with the choice of radio stations available in your area? (SINGLE CODE)





Total 5315 4482 413 261 158 632 789 482 376 442 527 433 196 604

Very satisfied 3322 2786 287 182 67 306 495 278 226 333 351 250 124 42463% 62% 70% 70% 42% 48% 63% 58% 60% 75% 67% 58% 63% 70%

d ad ad e e e efghjkl egk e e efghkl


bc abc fghijklm i im ijlm i fijlm

Neither 200 171 11 9 10 39 33 22 14 12 13 16 12 104% 4% 3% 3% 6% 6% 4% 5% 4% 3% 3% 4% 6% 2%

abc ijkm m m m m ijm


bc ei ehijklm i i

Very dissatisfied 42 35 4 * 3 6 9 9 - 1 5 3 2 -1% 1% 1% *% 2% 1% 1% 2% -% *% 1% 1% 1% -%

c c ac m hm him m m m

Don't know 56 49 4 2 2 5 6 3 - 2 6 9 7 131% 1% 1% 1% 1% 1% 1% 1% -% *% 1% 2% 3% 2%

h hi efghij fghiColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP5 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)

Base : Those who listen to radio but have no DAB sets at home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 3156 1532 1624 458 1163 920 339 275 692 306 381 439 684 927 622 910 2920 229

Certain to 67 39 28 4 32 20 7 3 11 5 8 10 21 17 16 12 60 72% 3% 2% 1% 3% 2% 2% 1% 2% 2% 2% 2% 3% 2% 3% 1% 2% 3%

c o o

Very likely 157 81 76 20 75 45 12 5 27 17 24 39 50 51 26 29 154 35% 5% 5% 4% 6% 5% 4% 2% 4% 5% 6% 9% 7% 6% 4% 3% 5% 1%

g fg g h hi no o q

Likely 308 154 154 36 135 93 26 17 44 31 49 57 70 110 60 67 280 2710% 10% 9% 8% 12% 10% 8% 6% 6% 10% 13% 13% 10% 12% 10% 7% 10% 12%

cfg g h h h o o

Unlikely 503 250 253 67 192 163 49 33 93 56 84 96 125 147 112 117 476 2516% 16% 16% 15% 16% 18% 14% 12% 13% 18% 22% 22% 18% 16% 18% 13% 16% 11%

g g h h h o o o q

Very unlikely 551 256 295 88 192 167 62 41 127 64 77 77 129 150 106 163 523 2717% 17% 18% 19% 17% 18% 18% 15% 18% 21% 20% 17% 19% 16% 17% 18% 18% 12%

q

Certain not to 693 318 375 64 224 193 94 118 212 70 50 58 121 197 122 251 633 5822% 21% 23% 14% 19% 21% 28% 43% 31% 23% 13% 13% 18% 21% 20% 28% 22% 25%

c c cde cdef ijk jk l lmn

Don't know 878 434 443 178 312 239 90 58 179 63 90 102 169 254 180 270 794 8228% 28% 27% 39% 27% 26% 26% 21% 26% 20% 24% 23% 25% 27% 29% 30% 27% 36%

defg g g g i l l pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QP5 (QP12). SHOWCARD How likely is it that your household will get a DAB radio in the next 12 months? (SINGLE CODE)

Base : Those who listen to radio but have no DAB sets at home




Total 3156 2600 256 179 121 358 429 264 213 282 323 291 111 331

Certain to 67 54 6 3 4 8 7 6 5 9 6 9 1 32% 2% 2% 1% 3% 2% 2% 2% 2% 3% 2% 3% 1% 1%

m m

Very likely 157 135 10 6 6 14 27 18 7 20 22 12 3 135% 5% 4% 4% 5% 4% 6% 7% 3% 7% 7% 4% 3% 4%

l l l

Likely 308 252 23 18 14 36 49 21 21 43 23 25 12 2410% 10% 9% 10% 12% 10% 11% 8% 10% 15% 7% 8% 11% 7%

m gjkm

Unlikely 503 431 26 24 22 52 99 71 18 24 38 62 17 5116% 17% 10% 14% 18% 14% 23% 27% 8% 8% 12% 21% 16% 15%

b b hi ehijlm ehijlm ehijm hi hi

Very unlikely 551 440 25 49 37 46 98 54 40 21 62 52 14 5317% 17% 10% 27% 30% 13% 23% 21% 19% 8% 19% 18% 13% 16%

b ab ab i eilm eil i ei i i

Certain not to 693 561 64 42 25 67 102 55 50 43 73 80 27 6422% 22% 25% 23% 21% 19% 24% 21% 24% 15% 23% 28% 24% 19%

i i i eim i

Don't know 878 726 102 36 14 136 47 39 72 123 99 51 36 12328% 28% 40% 20% 11% 38% 11% 15% 34% 44% 31% 18% 32% 37%

cd acd d fgk fgk fghjkl fgk f fgk fgkColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QP6 (QP14). Why are you unlikely to get digital radio in the next 12 months? (MULTICODE) UNPROMPTED

Base : Those unlikely to get DAB radio in the next 12 months


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1747 824 923 219 608 523 204 191 432 190 210 231 376 494 340 531 1633 110

No need 966 450 516 109 344 278 110 125 228 107 114 113 191 282 199 291 893 7055% 55% 56% 50% 57% 53% 54% 65% 53% 56% 54% 49% 51% 57% 59% 55% 55% 64%

c cdef l l p

Happy to use existing service 563 269 295 66 164 178 81 74 134 62 73 64 114 161 122 164 536 2632% 33% 32% 30% 27% 34% 40% 38% 31% 33% 35% 28% 30% 33% 36% 31% 33% 24%

d cd cd

Would never listen 102 46 57 24 47 21 9 1 24 8 17 24 33 25 19 24 94 96% 6% 6% 11% 8% 4% 4% 1% 6% 4% 8% 10% 9% 5% 6% 4% 6% 8%

efg efg g g hi mo

Poor reception in our area 76 49 27 2 23 39 9 3 8 9 12 17 29 14 17 15 75 14% 6% 3% 1% 4% 8% 4% 2% 2% 5% 6% 7% 8% 3% 5% 3% 5% 1%

b c cdg cg h h h mo mo

Happy to use analogue radio service 70 31 39 10 16 20 14 10 20 5 5 11 8 23 19 20 68 24% 4% 4% 5% 3% 4% 7% 5% 5% 3% 2% 5% 2% 5% 6% 4% 4% 2%

de d l l

Can receive through digital TV service 68 31 37 12 32 18 4 1 20 12 12 6 14 13 10 31 64 44% 4% 4% 6% 5% 3% 2% 1% 5% 6% 6% 2% 4% 3% 3% 6% 4% 4%

fg fg g k k mn

Too expensive generally 46 19 26 10 22 8 3 2 30 2 4 1 5 5 5 29 44 23% 2% 3% 5% 4% 2% 1% 1% 7% 1% 2% 1% 1% 1% 2% 6% 3% 2%

efg efg ijk lmn

Don't know why I should 40 9 30 3 15 12 5 5 10 3 8 2 8 15 5 11 38 22% 1% 3% 2% 2% 2% 2% 3% 2% 2% 4% 1% 2% 3% 2% 2% 2% 2%

a k

Can't afford it 39 21 18 8 15 9 3 4 21 6 - - 2 4 5 27 35 42% 3% 2% 3% 2% 2% 1% 2% 5% 3% -% -% 1% 1% 2% 5% 2% 4%

jk jk lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1747 824 923 219 608 523 204 191 432 190 210 231 376 494 340 531 1633 110

Listen in the car/ on phone/ online/elsewhere 23 12 11 8 9 5 1 - 5 2 - 5 6 9 3 5 21 31% 1% 1% 4% 1% 1% *% -% 1% 1% -% 2% 2% 2% 1% 1% 1% 2%

defg g j

Haven't heard of it/ don't understand it 14 3 11 2 1 6 2 3 6 1 2 * 1 4 * 8 14 -1% *% 1% 1% *% 1% 1% 1% 1% *% 1% *% *% 1% *% 1% 1% -%

a d d d n

Will get it when I have to/ when switchover 13 8 6 1 3 7 2 1 1 1 2 1 6 4 1 2 12 11% 1% 1% *% *% 1% 1% *% *% *% 1% 1% 2% 1% *% *% 1% 1%

h no

Poor experience/ perceived experience 7 3 4 1 2 1 3 - 2 - 1 2 1 4 2 - 7 -*% *% *% *% *% *% 2% -% 1% -% *% 1% *% 1% 1% -% *% -%

deg o o

Not available in our area 7 4 3 1 3 1 1 * 1 1 1 2 3 2 1 1 7 -*% *% *% *% 1% *% *% *% *% *% 1% 1% 1% *% *% *% *% -%

Never thought of it 6 4 3 2 4 1 - - 1 2 - 3 - 1 1 5 6 1*% *% *% 1% 1% *% -% -% *% 1% -% 1% -% *% *% 1% *% 1%

h hj l

No time 4 2 2 - * 2 1 - 2 - - - - 1 2 1 3 1*% *% *% -% *% *% 1% -% *% -% -% -% -% *% 1% *% *% 1%

p

Moving abroad/ moving 4 2 2 - 1 3 - - - 1 - 2 - 3 - 1 4 -*% *% *% -% *% 1% -% -% -% *% -% 1% -% 1% -% *% *% -%

h

Too much technology - have enough already 3 2 1 2 - 1 - - - - 1 - - 2 - 1 3 -*% *% *% 1% -% *% -% -% -% -% *% -% -% *% -% *% *% -%








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 1747 824 923 219 608 523 204 191 432 190 210 231 376 494 340 531 1633 110

Children would break it 2 - 2 1 1 - - - 2 - - - - 1 - 1 2 -*% -% *% 1% *% -% -% -% 1% -% -% -% -% *% -% *% *% -%

e

I'm too old to use it 2 - 2 - 1 - * 1 2 - - - * - - 2 2 -*% -% *% -% *% -% *% 1% 1% -% -% -% *% -% -% *% *% -%

e

Other 10 5 4 1 3 3 1 2 1 - 3 2 2 4 3 * 10 -1% 1% *% 1% 1% 1% *% 1% *% -% 1% 1% 1% 1% 1% *% 1% -%

o o

Don't know 48 18 30 9 19 7 8 6 12 5 2 7 8 18 6 15 45 33% 2% 3% 4% 3% 1% 4% 3% 3% 2% 1% 3% 2% 4% 2% 3% 3% 3%

e e e jColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c d e f g h i j k ~l m


Total 1747 1433 115 115 83 164 299 180 108 88 173 194 59 168

No need 966 781 70 62 54 101 156 95 58 49 77 126 ** 8955% 54% 61% 54% 65% 61% 52% 53% 54% 56% 44% 65% ** 53%

a ac j fgjm

Happy to use existing service 563 458 35 41 30 61 91 35 40 35 55 50 ** 6032% 32% 30% 35% 36% 37% 30% 20% 37% 40% 32% 26% ** 36%

gk g gk gk g gk

Would never listen 102 89 4 6 3 10 23 13 2 5 5 14 ** 156% 6% 3% 5% 4% 6% 8% 7% 2% 5% 3% 7% ** 9%

h h h hj

Poor reception in our area 76 69 4 2 2 6 15 22 3 1 6 12 ** 24% 5% 3% 2% 2% 4% 5% 12% 3% 1% 3% 6% ** 1%

cd m efhijkm im

Happy to use analogue radio service 70 56 2 8 4 4 13 7 14 2 3 4 ** 54% 4% 2% 7% 5% 2% 4% 4% 13% 2% 2% 2% ** 3%

ab efgijkm

Can receive through digital TV service 68 50 2 13 3 1 11 4 4 3 15 5 ** 74% 4% 2% 11% 3% 1% 4% 2% 4% 3% 9% 3% ** 4%

abd e efgk e

Too expensive generally 46 38 2 2 4 2 9 5 1 4 2 5 ** 63% 3% 2% 1% 5% 1% 3% 3% 1% 5% 1% 2% ** 3%

c

Don't know why I should 40 33 1 3 3 1 14 4 1 - 5 3 ** 22% 2% 1% 3% 3% 1% 5% 2% 1% -% 3% 1% ** 1%

b eikm

Can't afford it 39 31 4 2 2 6 8 2 2 2 5 2 ** 32% 2% 4% 2% 2% 4% 3% 1% 2% 2% 3% 1% ** 2%

kColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 1747 1433 115 115 83 164 299 180 108 88 173 194 59 168

Listen in the car/ on phone/ online/elsewhere 23 19 2 2 1 3 2 6 1 1 1 * ** 41% 1% 1% 2% 1% 2% 1% 3% 1% 1% 1% *% ** 3%

k k

Haven't heard of it/ don't understand it 14 12 * 1 * - - 3 3 - 2 3 ** 21% 1% *% 1% *% -% -% 2% 2% -% 1% 2% ** 1%

f

Will get it when I have to/ when switchover 13 10 1 1 2 1 2 2 1 - 1 - ** 21% 1% 1% *% 2% 1% 1% 1% 1% -% 1% -% ** 1%

ac

Poor experience/ perceived experience 7 5 * 1 * - 1 2 1 - - 1 ** 1*% *% *% 1% *% -% *% 1% 1% -% -% *% ** 1%

Not available in our area 7 2 2 * 2 - - - 1 - - - ** -*% *% 2% *% 3% -% -% -% 1% -% -% -% ** -%

a ac

Never thought of it 6 6 - - - 1 - 1 1 2 2 - ** -*% *% -% -% -% 1% -% *% 1% 2% 1% -% ** -%

fk

No time 4 4 - - * 2 - - - - - 1 ** -*% *% -% -% 1% 1% -% -% -% -% -% 1% ** -%

Moving abroad/ moving 4 4 - - - - - 1 - - 2 1 ** -*% *% -% -% -% -% -% 1% -% -% 1% *% ** -%

Too much technology - have enough already 3 3 - * - - 2 1 - - - - ** -*% *% -% *% -% -% 1% *% -% -% -% -% ** -%

Children would break it 2 2 - - - 2 - - - - - - ** -*% *% -% -% -% 2% -% -% -% -% -% -% ** -%

kColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 1747 1433 115 115 83 164 299 180 108 88 173 194 59 168

I'm too old to use it 2 2 * - - 1 - - - - - - ** 1*% *% *% -% -% 1% -% -% -% -% -% -% ** 1%

Other 10 9 - * * 1 1 2 1 * - 1 ** 31% 1% -% *% *% 1% *% 1% 1% *% -% 1% ** 2%

Don't know 48 41 1 3 3 3 8 1 8 1 15 1 ** 33% 3% 1% 3% 4% 2% 3% 1% 7% 1% 9% 1% ** 2%

b egikm efgikmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Married/ living as married 3971 1983 1988 220 1765 1367 426 192 491 337 533 929 1183 1138 826 795 3659 30359% 62% 57% 22% 70% 69% 61% 38% 36% 58% 70% 83% 71% 58% 68% 45% 60% 57%

b cfg cfg cg c h hi hij mno o mo

Single 1655 857 797 760 586 235 49 25 473 126 125 140 318 511 246 572 1468 18525% 27% 23% 76% 23% 12% 7% 5% 34% 22% 16% 13% 19% 26% 20% 32% 24% 35%

b defg efg fg ijk jk k ln lmn p

Widowed, divorced or separated 1039 353 686 13 159 363 222 282 405 116 100 47 171 302 148 412 991 4716% 11% 20% 1% 6% 18% 32% 56% 30% 20% 13% 4% 10% 15% 12% 23% 16% 9%

a c cd cde cdef ijk jk k ln lmn q

Refused 17 11 7 3 5 7 2 1 3 * 3 - 5 5 3 4 12 1*% *% *% *% *% *% *% *% *% *% *% -% *% *% *% *% *% *%

kColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QZ1. SHOWCARD Could you please take a look at the options shown on this card and let me know which applies to you? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Married/ living as married 3971 3365 326 178 101 466 616 333 306 340 408 311 163 42359% 60% 56% 54% 55% 55% 67% 60% 64% 59% 66% 56% 57% 56%

bcd egiklm eklm egiklm

Single 1655 1348 161 87 59 286 156 129 92 130 117 172 66 19925% 24% 28% 26% 32% 34% 17% 23% 19% 23% 19% 31% 23% 27%

a abc fghijlm f f fghijlm f fhj

Widowed, divorced or separated 1039 859 94 62 24 96 139 95 82 101 92 70 56 12816% 15% 16% 19% 13% 11% 15% 17% 17% 18% 15% 13% 20% 17%

ad e ek ek ek ejk ek

Refused 17 13 1 3 * 1 4 2 - - 1 3 2 2*% *% *% 1% *% *% *% *% -% -% *% 1% 1% *%

abd iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

WHITE

British 4198 1960 2238 646 1561 1245 429 317 795 362 483 727 1040 1232 780 1117 4198 -63% 61% 64% 65% 62% 63% 61% 63% 58% 62% 63% 65% 62% 63% 64% 63% 68% -%

a h h h q

English 979 497 482 103 292 342 142 100 243 98 125 184 248 289 202 238 979 -15% 16% 14% 10% 12% 17% 20% 20% 18% 17% 16% 16% 15% 15% 16% 13% 16% -%

b cd cde cd o q

Scottish 483 233 249 66 165 143 66 43 121 45 61 57 98 139 95 149 483 -7% 7% 7% 7% 7% 7% 9% 9% 9% 8% 8% 5% 6% 7% 8% 8% 8% -%

cde d k k k l l q

Welsh 190 93 98 27 64 57 20 21 47 9 15 20 45 45 37 62 190 -3% 3% 3% 3% 3% 3% 3% 4% 3% 2% 2% 2% 3% 2% 3% 3% 3% -%

d ijk m q

Irish 97 50 46 15 37 28 11 5 24 11 14 24 23 33 16 24 97 -1% 2% 1% 2% 1% 1% 2% 1% 2% 2% 2% 2% 1% 2% 1% 1% 2% -%

q

Any other white background 184 97 87 34 99 36 8 7 31 15 15 25 56 48 30 47 184 -3% 3% 2% 3% 4% 2% 1% 1% 2% 3% 2% 2% 3% 2% 2% 3% 3% -%

efg efg q

MIXED

White and Black Caribbean 22 10 12 10 7 3 1 1 6 1 1 3 3 10 2 7 - 22*% *% *% 1% *% *% *% *% *% *% *% *% *% 1% *% *% -% 4%

defg n p

White and Black African 11 6 5 4 6 - - - 2 2 * 4 2 3 2 3 - 11*% *% *% *% *% -% -% -% *% *% *% *% *% *% *% *% -% 2%

ef e p

White and Asian 13 7 6 5 4 3 * - 2 2 1 1 3 6 2 3 - 13*% *% *% 1% *% *% *% -% *% *% *% *% *% *% *% *% -% 2%

defg pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Any other mixed background 14 4 10 4 8 1 1 - 4 2 2 - 2 5 4 2 - 14*% *% *% *% *% *% *% -% *% *% *% -% *% *% *% *% -% 3%

e e k p

ASIAN AND BRITISH ASIAN

Indian 107 52 55 18 60 24 4 1 8 7 7 23 46 27 14 19 - 1072% 2% 2% 2% 2% 1% 1% *% 1% 1% 1% 2% 3% 1% 1% 1% -% 20%

fg efg g hj mno p

Pakistani 72 34 38 18 42 9 1 1 16 6 3 8 19 23 3 23 - 721% 1% 1% 2% 2% *% *% *% 1% 1% *% 1% 1% 1% *% 1% -% 13%

efg efg j n n n p

Bangladeshi 31 17 14 8 12 10 1 - 8 * 3 2 7 7 4 13 - 31*% 1% *% 1% *% *% *% -% 1% *% *% *% *% *% *% 1% -% 6%

fg g g p

Any other Asian background 32 21 10 9 15 7 1 - 5 4 2 5 8 8 5 11 - 32*% 1% *% 1% 1% *% *% -% *% 1% *% *% *% *% *% 1% -% 6%

b efg g p

BLACK AND BLACK BRITISH

Caribbean 88 41 47 9 39 31 8 2 25 5 9 11 17 34 9 27 - 881% 1% 1% 1% 2% 2% 1% *% 2% 1% 1% 1% 1% 2% 1% 2% -% 16%

g g k n n p

African 88 48 40 10 66 9 3 - 23 4 11 16 35 19 12 23 - 881% 2% 1% 1% 3% *% *% -% 2% 1% 1% 1% 2% 1% 1% 1% -% 16%

eg cefg i mno p

Any other black background 7 2 5 2 2 1 1 - * * 1 2 2 2 - 2 - 7*% *% *% *% *% *% *% -% *% *% *% *% *% *% -% *% -% 1%

pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

MIDDLE EAST AND ARABIC ORIGIN

Middle Eastern, including Arabic origin 9 4 5 1 5 2 - 1 2 2 - 3 3 3 1 2 - 9*% *% *% *% *% *% -% *% *% *% -% *% *% *% *% *% -% 2%

p

Iranian 5 3 2 - 4 1 - - 1 1 2 1 2 - 2 1 - 5*% *% *% -% *% *% -% -% *% *% *% *% *% -% *% *% -% 1%

p

CHINESE OR OTHER ETHNIC GROUP

Chinese 17 5 12 3 10 4 - - 6 1 2 1 2 12 - 3 - 17*% *% *% *% *% *% -% -% *% *% *% *% *% 1% -% *% -% 3%

f lno p

Any other background 21 10 11 4 12 4 1 - 3 4 2 1 7 8 2 4 - 21*% *% *% *% *% *% *% -% *% 1% *% *% *% *% *% *% -% 4%

k p

Refused 16 10 6 - 4 10 2 1 2 1 4 2 7 3 1 4 - -*% *% *% -% *% *% *% *% *% *% 1% *% *% *% *% *% -% -%

cd h nColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

WHITE

British 4198 3834 105 138 121 401 592 406 328 474 437 453 210 53363% 69% 18% 42% 66% 47% 65% 73% 68% 83% 71% 82% 73% 71%

bc b bc e ef e efghjlm ef efghjlm ef ef

English 979 939 20 18 3 78 244 95 118 14 128 53 48 16215% 17% 3% 5% 1% 9% 27% 17% 25% 2% 21% 9% 17% 22%

bcd d bd i egijklm eik egikl eik i eik egikl

Scottish 483 48 432 1 1 6 10 6 3 2 3 4 5 87% 1% 74% *% 1% 1% 1% 1% 1% *% 1% 1% 2% 1%

acd i

Welsh 190 31 2 157 * - 7 14 - - 4 3 - 33% 1% *% 48% *% -% 1% 2% -% -% 1% 1% -% *%

abd ei efhijklm ei e

Irish 97 39 4 2 51 13 6 1 3 5 6 2 - 41% 1% 1% 1% 28% 2% 1% *% 1% 1% 1% *% -% *%

abc gklm l l

Any other white background 184 166 7 4 6 84 18 16 6 10 11 10 1 93% 3% 1% 1% 3% 10% 2% 3% 1% 2% 2% 2% *% 1%

bc bc fghijklm l lm l

MIXED

White and Black Caribbean 22 21 * 1 - 14 - 1 2 2 1 * 1 **% *% *% *% -% 2% -% *% *% *% *% *% *% *%

fgijklm

White and Black African 11 10 - * - 7 - - 1 - 1 - 1 1*% *% -% *% -% 1% -% -% *% -% *% -% *% *%

fgikmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

White and Asian 13 13 - * - 3 1 4 1 3 - * - 1*% *% -% *% -% *% *% 1% *% 1% -% *% -% *%

Any other mixed background 14 13 * * * 5 3 - - 3 2 1 - -*% *% *% *% *% 1% *% -% -% *% *% *% -% -%

m m

ASIAN AND BRITISH ASIAN

Indian 107 100 5 2 1 42 5 4 8 18 6 4 4 112% 2% 1% 1% 1% 5% 1% 1% 2% 3% 1% 1% 1% 1%

bcd fghjklm fgjkm

Pakistani 72 67 3 1 - 16 3 1 1 14 5 13 2 121% 1% 1% *% -% 2% *% *% *% 2% 1% 2% 1% 2%

bcd d fgh fghjl fghj fgh

Bangladeshi 31 30 1 * - 9 - 1 - 6 3 3 9 -*% 1% *% *% -% 1% -% *% -% 1% *% 1% 3% -%

bd fhm fhm fm efghijkm

Any other Asian background 32 30 * 1 * 15 7 1 - 2 3 - - 1*% 1% *% *% *% 2% 1% *% -% *% 1% -% -% *%

b ghiklm k k

BLACK AND BLACK BRITISH

Caribbean 88 87 - 1 * 64 3 1 4 9 3 2 - 11% 2% -% *% *% 8% *% *% 1% 2% 1% *% -% *%

bcd fghijklm m fgklm

African 88 86 1 1 - 66 3 1 4 5 2 1 2 11% 2% *% *% -% 8% *% *% 1% 1% *% *% 1% *%

bcd fghijklm mColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Any other black background 7 7 - - - 3 - - 1 - - 1 - **% *% -% -% -% *% -% -% *% -% -% *% -% *%

MIDDLE EAST AND ARABIC ORIGIN

Middle Eastern, including Arabic origin 9 9 * - - 4 4 - - 1 - - - **% *% *% -% -% *% *% -% -% *% -% -% -% *%

Iranian 5 5 - - - 1 2 - - 2 - - - -*% *% -% -% -% *% *% -% -% *% -% -% -% -%

CHINESE OR OTHER ETHNIC GROUP

Chinese 17 16 1 * - 5 3 2 - 1 - 2 1 1*% *% *% *% -% 1% *% *% -% *% -% *% *% *%

Any other background 21 21 * - - 11 3 - - 3 3 - - 1*% *% *% -% -% 1% *% -% -% *% *% -% -% *%

c fghklm

Refused 16 15 1 1 * 2 2 5 - - 1 1 2 1*% *% *% *% *% *% *% 1% -% -% *% *% 1% *%

i iColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ3 (C9). SHOWCARD Which of these, if any, limit your daily activities or the work you can do? (MULTICODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Cannot walk far or manage stairs or can onlydo so with difficulty 347 159 188 3 47 124 71 101 151 42 30 14 48 74 60 162 338 9

5% 5% 5% *% 2% 6% 10% 20% 11% 7% 4% 1% 3% 4% 5% 9% 6% 2%c cd cde cdef ijk jk k l lmn q

Breathlessness or chest pains 279 153 126 7 37 92 69 74 114 31 21 12 40 60 45 131 266 114% 5% 4% 1% 1% 5% 10% 15% 8% 5% 3% 1% 2% 3% 4% 7% 4% 2%

b c cd cde cdef ijk jk k l lmn q

Poor hearing, partial hearing or deafness 191 113 78 5 17 41 55 73 59 25 16 15 36 50 41 63 189 13% 4% 2% 1% 1% 2% 8% 15% 4% 4% 2% 1% 2% 3% 3% 4% 3% *%

b cd cde cdef jk jk l lm q

Poor vision, partial sight or blindness 171 85 86 5 19 59 42 45 66 17 9 16 28 43 28 70 163 83% 3% 2% 1% 1% 3% 6% 9% 5% 3% 1% 1% 2% 2% 2% 4% 3% 1%

cd cde cdef ijk jk lmn

Mental health problems or difficulties 98 53 45 7 47 39 3 2 52 10 3 12 12 21 10 55 93 51% 2% 1% 1% 2% 2% *% *% 4% 2% *% 1% 1% 1% 1% 3% 2% 1%

cfg cfg ijk j j lmn

Limited ability to reach 67 24 43 1 9 21 13 23 29 7 4 3 9 17 12 29 67 *1% 1% 1% *% *% 1% 2% 5% 2% 1% *% *% 1% 1% 1% 2% 1% *%

a cd cd cdef jk k lm q

Dyslexia 58 33 24 15 28 13 - 1 18 4 7 6 17 18 8 13 57 -1% 1% 1% 1% 1% 1% -% *% 1% 1% 1% 1% 1% 1% 1% 1% 1% -%

efg fg f k q

Cannot walk at all / use a wheelchair 34 16 18 1 5 14 8 6 16 4 4 2 6 6 3 18 33 11% *% 1% *% *% 1% 1% 1% 1% 1% *% *% *% *% *% 1% 1% *%

cd cd cd k lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q







Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Difficulty in speaking or in communicating 21 12 9 3 6 5 4 3 10 1 - 3 3 5 4 9 19 2*% *% *% *% *% *% 1% 1% 1% *% -% *% *% *% *% *% *% *%

d j

Other illnesses or health problems which limityour daily activities or the work that you can do 318 151 167 22 67 114 62 53 104 41 23 25 57 79 46 134 301 17

5% 5% 5% 2% 3% 6% 9% 11% 8% 7% 3% 2% 3% 4% 4% 7% 5% 3%cd cde cde jk jk lmn

None 5601 2657 2944 937 2308 1620 483 253 993 457 676 1027 1482 1688 1052 1345 5097 49284% 83% 85% 94% 92% 82% 69% 51% 72% 79% 89% 92% 88% 86% 86% 75% 83% 92%

a defg efg fg g h hi hij mno o o pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Cannot walk far or manage stairs or can only do so withdifficulty 347 286 34 19 9 21 38 41 21 16 33 36 20 59

5% 5% 6% 6% 5% 2% 4% 7% 4% 3% 5% 6% 7% 8%efhi ei efi efi efhi

Breathlessness or chest pains 279 233 20 16 9 16 29 32 23 27 20 21 18 484% 4% 3% 5% 5% 2% 3% 6% 5% 5% 3% 4% 6% 6%

ef e e e efj efjk

Poor hearing, partial hearing or deafness 191 162 10 14 5 9 31 20 11 15 13 12 14 373% 3% 2% 4% 3% 1% 3% 4% 2% 3% 2% 2% 5% 5%

b ab e e e ehjk ehijk

Poor vision, partial sight or blindness 171 138 15 12 6 11 18 27 6 14 10 10 7 363% 2% 3% 4% 3% 1% 2% 5% 1% 2% 2% 2% 2% 5%

a efhijk efhijkl

Mental health problems or difficulties 98 81 8 5 4 11 12 12 6 7 6 9 4 141% 1% 1% 2% 2% 1% 1% 2% 1% 1% 1% 2% 1% 2%

Limited ability to reach 67 59 4 2 2 3 8 11 3 1 7 6 2 171% 1% 1% 1% 1% *% 1% 2% 1% *% 1% 1% 1% 2%

ei i i efhi

Dyslexia 58 50 4 3 * 8 8 12 1 - 4 5 6 81% 1% 1% 1% *% 1% 1% 2% *% -% 1% 1% 2% 1%

i i hij i i hij i

Cannot walk at all / use a wheelchair 34 29 4 1 * 3 3 5 1 5 1 4 2 51% 1% 1% *% *% *% *% 1% *% 1% *% 1% 1% 1%

Difficulty in speaking or in communicating 21 17 3 1 * 1 5 3 1 1 2 3 - 2*% *% *% *% *% *% 1% *% *% *% *% *% -% *%










Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Other illnesses or health problems which limit your dailyactivities or the work that you can do 318 253 34 18 12 35 58 42 14 16 17 24 8 39

5% 5% 6% 5% 7% 4% 6% 8% 3% 3% 3% 4% 3% 5%a a hijl ehijkl ijl

None 5601 4697 487 266 151 767 768 426 414 498 541 469 236 57884% 84% 84% 81% 82% 90% 84% 76% 86% 87% 87% 84% 82% 77%

c c fghklm gm gm glm glm gm gmColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ4A (C10). SHOWCARD Which of these best describes your sight? (SINGLE CODE)

Base : Those with poor vision, partial sight or blindness


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c ~d ~e ~f ~g h ~i ~j ~k ~l ~m ~n o p ~q


Total 171 85 86 5 19 59 42 45 66 17 9 16 28 43 28 70 163 8

Have difficulty seeing ordinary newspaper print 42 23 19 ** ** ** ** ** 19 ** ** ** ** ** ** 19 39 **24% 27% 22% ** ** ** ** ** 29% ** ** ** ** ** ** 27% 24% **

Cannot see well enough to read a newspaperheadline 21 10 11 ** ** ** ** ** 9 ** ** ** ** ** ** 9 21 **

12% 12% 13% ** ** ** ** ** 14% ** ** ** ** ** ** 12% 13% **

Cannot see well enough to recognise a friendacross a road 16 6 10 ** ** ** ** ** 6 ** ** ** ** ** ** 5 15 **

9% 7% 11% ** ** ** ** ** 9% ** ** ** ** ** ** 8% 9% **

Have no problems as long as I am wearingglasses/ contact lenses 16 8 8 ** ** ** ** ** 5 ** ** ** ** ** ** 6 16 **

9% 9% 10% ** ** ** ** ** 7% ** ** ** ** ** ** 8% 10% **

Cannot see well enough to recognise a friend ifhe or she is at arm's length 8 5 3 ** ** ** ** ** 1 ** ** ** ** ** ** 5 8 **

5% 6% 4% ** ** ** ** ** 1% ** ** ** ** ** ** 7% 5% **

Cannot see well enough to read a large printbook 6 4 2 ** ** ** ** ** 1 ** ** ** ** ** ** 1 6 **

4% 5% 3% ** ** ** ** ** 2% ** ** ** ** ** ** 1% 4% **

Cannot see well enough to recognise a friendacross a room 6 2 4 ** ** ** ** ** 2 ** ** ** ** ** ** 4 4 **

3% 2% 4% ** ** ** ** ** 2% ** ** ** ** ** ** 6% 2% **

Cannot see well enough to recognise a friend ifclose to his or her face 5 2 4 ** ** ** ** ** 2 ** ** ** ** ** ** 2 4 **

3% 2% 4% ** ** ** ** ** 2% ** ** ** ** ** ** 3% 3% **

Only have sight in one eye 5 1 4 ** ** ** ** ** 2 ** ** ** ** ** ** 3 5 **3% 1% 4% ** ** ** ** ** 4% ** ** ** ** ** ** 4% 3% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c ~d ~e ~f ~g h ~i ~j ~k ~l ~m ~n o p ~q


Total 171 85 86 5 19 59 42 45 66 17 9 16 28 43 28 70 163 8

Cannot see the shapes of furniture in the room 3 1 1 ** ** ** ** ** 1 ** ** ** ** ** ** 1 2 **1% 2% 1% ** ** ** ** ** 1% ** ** ** ** ** ** 1% 1% **

Cataracts 1 1 * ** ** ** ** ** 1 ** ** ** ** ** ** * 1 **1% 1% *% ** ** ** ** ** 2% ** ** ** ** ** ** *% 1% **

Cannot tell by the light where the windows are 1 * 1 ** ** ** ** ** 1 ** ** ** ** ** ** 1 1 **1% *% 1% ** ** ** ** ** 1% ** ** ** ** ** ** 1% 1% **

Other 10 3 6 ** ** ** ** ** 6 ** ** ** ** ** ** 7 10 **6% 4% 7% ** ** ** ** ** 9% ** ** ** ** ** ** 9% 6% **

Don't know 44 23 21 ** ** ** ** ** 20 ** ** ** ** ** ** 20 44 **26% 27% 24% ** ** ** ** ** 29% ** ** ** ** ** ** 29% 27% **

No answer 12 10 2 ** ** ** ** ** 5 ** ** ** ** ** ** 5 12 **7% 12% 2% ** ** ** ** ** 8% ** ** ** ** ** ** 7% 7% **

bColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q









Total 171 138 15 12 6 11 18 27 6 14 10 10 7 36

Have difficulty seeing ordinary newspaper print 42 31 ** ** ** ** ** ** ** ** ** ** ** **24% 22% ** ** ** ** ** ** ** ** ** ** ** **

Cannot see well enough to read a newspaper headline 21 19 ** ** ** ** ** ** ** ** ** ** ** **12% 14% ** ** ** ** ** ** ** ** ** ** ** **

Cannot see well enough to recognise a friend across aroad 16 10 ** ** ** ** ** ** ** ** ** ** ** **

9% 7% ** ** ** ** ** ** ** ** ** ** ** **

Have no problems as long as I am wearing glasses/contact lenses 16 15 ** ** ** ** ** ** ** ** ** ** ** **

9% 11% ** ** ** ** ** ** ** ** ** ** ** **

Cannot see well enough to recognise a friend if he or sheis at arm's length 8 7 ** ** ** ** ** ** ** ** ** ** ** **

5% 5% ** ** ** ** ** ** ** ** ** ** ** **

Cannot see well enough to read a large print book 6 5 ** ** ** ** ** ** ** ** ** ** ** **4% 4% ** ** ** ** ** ** ** ** ** ** ** **

Cannot see well enough to recognise a friend across aroom 6 4 ** ** ** ** ** ** ** ** ** ** ** **

3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Cannot see well enough to recognise a friend if close tohis or her face 5 3 ** ** ** ** ** ** ** ** ** ** ** **

3% 2% ** ** ** ** ** ** ** ** ** ** ** **

Only have sight in one eye 5 3 ** ** ** ** ** ** ** ** ** ** ** **3% 2% ** ** ** ** ** ** ** ** ** ** ** **










Total 171 138 15 12 6 11 18 27 6 14 10 10 7 36

Cannot see the shapes of furniture in the room 3 2 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Cataracts 1 1 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Cannot tell by the light where the windows are 1 1 ** ** ** ** ** ** ** ** ** ** ** **1% *% ** ** ** ** ** ** ** ** ** ** ** **

Other 10 8 ** ** ** ** ** ** ** ** ** ** ** **6% 6% ** ** ** ** ** ** ** ** ** ** ** **

Don't know 44 38 ** ** ** ** ** ** ** ** ** ** ** **26% 27% ** ** ** ** ** ** ** ** ** ** ** **

No answer 12 11 ** ** ** ** ** ** ** ** ** ** ** **7% 8% ** ** ** ** ** ** ** ** ** ** ** **





QZ4B (C11). SHOWCARD Which of these best describes your hearing? (SINGLE CODE)

Base : Those with poor hearing, partial hearing or deafness


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c ~d ~e ~f g ~h ~i ~j ~k ~l ~m ~n ~o p ~q


Total 191 113 78 5 17 41 55 73 59 25 16 15 36 50 41 63 189 1

Cannot hear sounds at all 2 1 1 ** ** ** ** 1 ** ** ** ** ** ** ** ** 2 **1% 1% 1% ** ** ** ** 2% ** ** ** ** ** ** ** ** 1% **

Cannot follow a TV programme with the volumeturned up 26 18 8 ** ** ** ** 12 ** ** ** ** ** ** ** ** 26 **

14% 16% 11% ** ** ** ** 16% ** ** ** ** ** ** ** ** 14% **

Have difficulty hearing someone talking in aloud voice in a quiet room 18 11 7 ** ** ** ** 7 ** ** ** ** ** ** ** ** 18 **

9% 10% 9% ** ** ** ** 10% ** ** ** ** ** ** ** ** 9% **

Cannot hear a doorbell, alarm clock ortelephone bell 7 3 4 ** ** ** ** 3 ** ** ** ** ** ** ** ** 7 **

3% 2% 5% ** ** ** ** 4% ** ** ** ** ** ** ** ** 3% **

Cannot follow a TV programme at a volumeothers find acceptable 31 17 14 ** ** ** ** 10 ** ** ** ** ** ** ** ** 31 **

16% 15% 18% ** ** ** ** 13% ** ** ** ** ** ** ** ** 16% **

Difficulty hearing someone talking in a normalvoice in a quiet room 23 14 9 ** ** ** ** 11 ** ** ** ** ** ** ** ** 23 **

12% 13% 11% ** ** ** ** 15% ** ** ** ** ** ** ** ** 12% **

Difficulty following a conversation againstbackground noise 52 27 25 ** ** ** ** 18 ** ** ** ** ** ** ** ** 52 **

27% 24% 33% ** ** ** ** 25% ** ** ** ** ** ** ** ** 28% **

Have no problems as long as I am wearing myhearing aid 7 5 2 ** ** ** ** 3 ** ** ** ** ** ** ** ** 7 **

4% 5% 2% ** ** ** ** 4% ** ** ** ** ** ** ** ** 4% **

Other 4 2 2 ** ** ** ** - ** ** ** ** ** ** ** ** 4 **2% 2% 3% ** ** ** ** -% ** ** ** ** ** ** ** ** 2% **








Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c ~d ~e ~f g ~h ~i ~j ~k ~l ~m ~n ~o p ~q


Total 191 113 78 5 17 41 55 73 59 25 16 15 36 50 41 63 189 1

Don't know 19 12 7 ** ** ** ** 5 ** ** ** ** ** ** ** ** 18 **10% 11% 9% ** ** ** ** 7% ** ** ** ** ** ** ** ** 10% **










Total 191 162 10 14 5 9 31 20 11 15 13 12 14 37

Cannot hear sounds at all 2 1 ** ** ** ** ** ** ** ** ** ** ** **1% 1% ** ** ** ** ** ** ** ** ** ** ** **

Cannot follow a TV programme with the volume turned up 26 24 ** ** ** ** ** ** ** ** ** ** ** **14% 15% ** ** ** ** ** ** ** ** ** ** ** **

Have difficulty hearing someone talking in a loud voice ina quiet room 18 16 ** ** ** ** ** ** ** ** ** ** ** **

9% 10% ** ** ** ** ** ** ** ** ** ** ** **

Cannot hear a doorbell, alarm clock or telephone bell 7 4 ** ** ** ** ** ** ** ** ** ** ** **3% 3% ** ** ** ** ** ** ** ** ** ** ** **

Cannot follow a TV programme at a volume others findacceptable 31 27 ** ** ** ** ** ** ** ** ** ** ** **

16% 16% ** ** ** ** ** ** ** ** ** ** ** **

Difficulty hearing someone talking in a normal voice in aquiet room 23 18 ** ** ** ** ** ** ** ** ** ** ** **

12% 11% ** ** ** ** ** ** ** ** ** ** ** **

Difficulty following a conversation against backgroundnoise 52 44 ** ** ** ** ** ** ** ** ** ** ** **

27% 27% ** ** ** ** ** ** ** ** ** ** ** **

Have no problems as long as I am wearing my hearingaid 7 5 ** ** ** ** ** ** ** ** ** ** ** **

4% 3% ** ** ** ** ** ** ** ** ** ** ** **

Other 4 3 ** ** ** ** ** ** ** ** ** ** ** **2% 2% ** ** ** ** ** ** ** ** ** ** ** **










Total 191 162 10 14 5 9 31 20 11 15 13 12 14 37

Don't know 19 17 ** ** ** ** ** ** ** ** ** ** ** **10% 11% ** ** ** ** ** ** ** ** ** ** ** **





QZ6A (SGA). Do you ever work from home? (SINGLE CODE)

Base : Those working full or part time


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e ~f ~g h i j k l m n o p q


Total 3740 1907 1833 471 1901 1255 100 13 364 306 567 961 1093 1250 788 592 3396 335

Yes 1040 589 451 47 556 393 ** ** 77 49 119 390 537 345 106 49 948 8728% 31% 25% 10% 29% 31% ** ** 21% 16% 21% 41% 49% 28% 13% 8% 28% 26%

b c c hij mno no o

No 2700 1318 1382 424 1345 862 ** ** 287 257 448 571 556 905 682 544 2448 24872% 69% 75% 90% 71% 69% ** ** 79% 84% 79% 59% 51% 72% 87% 92% 72% 74%

a de k k k l lm lmnColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QZ6A (SGA). Do you ever work from home? (SINGLE CODE)

Base : Those working full or part time




Total 3740 3170 297 180 93 551 533 298 282 274 365 295 162 411

Yes 1040 907 62 51 21 190 153 111 65 74 95 65 55 9828% 29% 21% 28% 23% 34% 29% 37% 23% 27% 26% 22% 34% 24%

bd b hijkm fhijkm hkm

No 2700 2263 235 129 72 361 380 187 217 199 270 230 107 31272% 71% 79% 72% 77% 66% 71% 63% 77% 73% 74% 78% 66% 76%

ac a g egl eg eg egl eglColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ6B (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)

Base : Those who ever work from home


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b ~c d e ~f ~g ~h ~i j k l m n ~o p ~q


Total 1040 589 451 47 556 393 31 12 77 49 119 390 537 345 106 49 948 87

Most of the time 394 207 187 ** 186 167 ** ** ** ** 47 139 176 146 37 ** 367 **38% 35% 41% ** 33% 43% ** ** ** ** 40% 36% 33% 42% 34% ** 39% **

a d l

Just occasionally 627 373 254 ** 364 217 ** ** ** ** 70 248 354 190 66 ** 565 **60% 63% 56% ** 65% 55% ** ** ** ** 59% 64% 66% 55% 62% ** 60% **

b e m

Don't know 20 10 10 ** 7 9 ** ** ** ** 1 2 8 8 3 ** 16 **2% 2% 2% ** 1% 2% ** ** ** ** 1% 1% 1% 2% 3% ** 2% **





QZ6B (SGB). Would you say that you work from home most of the time or just occasionally? (SINGLE CODE)

Base : Those who ever work from home


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% a b c ~d e ~f ~g ~h ~i ~j ~k ~l ~m


Total 1040 907 62 51 21 190 153 111 65 74 95 65 55 98

Most of the time 394 343 16 23 ** 61 ** ** ** ** ** ** ** **38% 38% 26% 45% ** 32% ** ** ** ** ** ** ** **

b b

Just occasionally 627 547 43 28 ** 126 ** ** ** ** ** ** ** **60% 60% 69% 55% ** 66% ** ** ** ** ** ** ** **

ac

Don't know 20 17 3 - ** 3 ** ** ** ** ** ** ** **2% 2% 4% -% ** 1% ** ** ** ** ** ** ** **

acColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ8A (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Above £11,500 3769 1876 1893 425 1678 1201 306 159 76 555 748 1101 1241 1243 745 531 3462 29656% 59% 54% 43% 67% 61% 44% 32% 6% 96% 98% 99% 74% 64% 61% 30% 56% 55%

b g cefg cfg g h hi hi mno o o

Below £11,500 1277 540 737 206 388 327 183 171 1277 - - - 89 236 160 779 1172 10319% 17% 21% 21% 15% 17% 26% 34% 93% -% -% -% 5% 12% 13% 44% 19% 19%

a de cde cdef ijk l l lmn

Don't know 488 233 255 243 113 64 28 40 8 12 6 3 74 119 114 172 431 567% 7% 7% 24% 4% 3% 4% 8% 1% 2% 1% *% 4% 6% 9% 10% 7% 11%

defg e def hjk l lm lm p

Refused 1149 556 593 122 335 379 183 130 13 12 8 12 273 358 205 302 1064 8117% 17% 17% 12% 13% 19% 26% 26% 1% 2% 1% 1% 16% 18% 17% 17% 17% 15%

cd cde cde hjColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QZ8A (QZ9A). Could you please tell me if your total household income from all sources before tax and other deductions is above or below £11,500 per year?





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Above £11,500 3769 3190 310 153 116 547 501 382 318 261 375 259 167 38156% 57% 53% 46% 63% 64% 55% 68% 66% 46% 61% 47% 58% 51%

bc c abc fiklm ik fijklm fiklm fikm ikm i

Below £11,500 1277 1041 123 67 45 145 154 114 87 121 111 121 58 13019% 19% 21% 20% 24% 17% 17% 20% 18% 21% 18% 22% 20% 17%

a ac ef efm

Don't know 488 390 53 32 13 60 58 25 26 32 66 50 22 527% 7% 9% 10% 7% 7% 6% 4% 5% 6% 11% 9% 8% 7%

a a efghim ghi g

Refused 1149 964 96 78 10 97 202 38 49 157 66 126 40 18817% 17% 16% 24% 6% 11% 22% 7% 10% 28% 11% 23% 14% 25%

d d abd g eghjl efghjkl g eghjl g eghjlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)



Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K




Total 6682 3204 3478 996 2514 1971 700 500 1373 580 761 1117 1677 1956 1224 1784 6130 536

Up to œ221/ Under œ11,500 1373 574 800 224 417 354 200 178 1373 - - - 95 257 178 830 1262 11021% 18% 23% 22% 17% 18% 29% 36% 100% -% -% -% 6% 13% 15% 47% 21% 21%

a de cde cdef ijk l l lmn

œ222 - œ336/ œ11,500 - œ17,499 580 267 313 65 187 179 87 62 - 580 - - 86 184 131 178 540 399% 8% 9% 7% 7% 9% 12% 12% -% 100% -% -% 5% 9% 11% 10% 9% 7%

cd cde cde hjk l l l

œ337 - œ576/ œ17,500 - œ29,999 761 396 365 67 351 256 63 25 - - 761 - 168 273 197 120 713 4411% 12% 11% 7% 14% 13% 9% 5% -% -% 100% -% 10% 14% 16% 7% 12% 8%

b cfg cfg cg hik o lo lo q

œ578 - œ961/ œ30,000 - œ49,999 731 355 376 67 407 223 28 8 - - - 731 294 258 133 45 674 5511% 11% 11% 7% 16% 11% 4% 2% -% -% -% 65% 18% 13% 11% 3% 11% 10%

fg cefg cfg g hij mno no o

œ962 or over/ œ50,000+ 386 214 172 30 215 135 6 - - - - 386 255 98 30 3 361 246% 7% 5% 3% 9% 7% 1% -% -% -% -% 35% 15% 5% 2% *% 6% 5%

b fg cefg cfg g hij mno no o

DK/ Refused 2852 1399 1452 544 938 825 317 227 - - - - 779 885 554 607 2579 26443% 44% 42% 55% 37% 42% 45% 45% -% -% -% -% 46% 45% 45% 34% 42% 49%

defg d d d o o o pColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QZ8 (QZ9). SHOWCARD Group in which you would place your total household income from all sources, before tax and other deductions? (SINGLE CODE)





Total 6682 5586 582 330 184 849 915 558 480 571 618 555 287 752

Up to œ221/ Under œ11,500 1373 1114 136 75 48 151 170 118 95 126 122 128 59 14521% 20% 23% 23% 26% 18% 19% 21% 20% 22% 20% 23% 21% 19%

a a a e ef

œ222 - œ336/ œ11,500 - œ17,499 580 484 51 18 27 40 70 64 50 41 72 52 34 619% 9% 9% 5% 15% 5% 8% 11% 10% 7% 12% 9% 12% 8%

c c abc e efim e e efim e efim e

œ337 - œ576/ œ17,500 - œ29,999 761 637 66 31 27 70 85 74 73 42 82 75 48 8811% 11% 11% 9% 15% 8% 9% 13% 15% 7% 13% 13% 17% 12%

abc efi efi efi efi efim ei

œ578 - œ961/ œ30,000 - œ49,999 731 646 49 15 21 121 92 62 94 31 81 59 41 6411% 12% 8% 5% 11% 14% 10% 11% 20% 5% 13% 11% 14% 8%

bc c bc fikm i i efgijklm im i fim i

œ962 or over/ œ50,000+ 386 349 20 6 10 52 65 52 21 19 48 14 23 556% 6% 4% 2% 5% 6% 7% 9% 4% 3% 8% 3% 8% 7%

bc c bc ik ik ehik hik hik hik

DK/ Refused 2852 2356 260 185 51 415 432 188 147 312 213 227 82 33943% 42% 45% 56% 28% 49% 47% 34% 31% 55% 34% 41% 29% 45%

d d abd ghjkl ghjkl efghjklm ghjl ghjlColumns Tested: a,b,c,d - e,f,g,h,i,j,k,l,m




QZ9 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?

Base : All respondents in Northern Ireland


Total MALEFEMALE

15-24 25-44 45-64 65-74 75+UNDER£11.5K

£11.5K-£17.5K


Significance Level: 95% a b c d e ~f ~g h i j k l m n o p ~q


Total 184 88 96 33 72 50 20 9 48 27 27 31 33 53 42 55 182 2

Roman Catholic 71 32 39 16 28 19 ** ** 20 13 13 10 11 18 16 25 70 **38% 36% 40% 47% 39% 37% ** ** 41% 49% 49% 33% 34% 34% 37% 46% 38% **

k k lm

Presbyterian Church of Ireland 44 22 21 7 16 12 ** ** 11 4 6 5 7 15 10 12 44 **24% 25% 22% 22% 22% 23% ** ** 22% 16% 23% 17% 20% 28% 24% 21% 24% **

Church of Ireland 24 11 13 3 9 7 ** ** 7 3 3 4 4 7 7 7 24 **13% 13% 14% 10% 12% 14% ** ** 14% 12% 12% 14% 13% 13% 17% 12% 13% **

Methodist Church of Ireland 5 2 3 * 2 2 ** ** 2 1 * 1 2 1 1 2 5 **3% 3% 3% 1% 3% 3% ** ** 3% 4% 1% 5% 5% 2% 2% 3% 3% **

Other Christian (including Christian related) 13 6 7 2 5 4 ** ** 2 2 1 4 2 5 2 3 13 **7% 7% 7% 5% 7% 9% ** ** 5% 9% 3% 13% 7% 10% 5% 6% 7% **

hj

Other religions 3 1 1 - 1 1 ** ** 1 * * * 1 1 * 1 2 **1% 1% 2% -% 1% 3% ** ** 2% 1% 1% 1% 2% 1% 1% 2% 1% **

No religion 18 10 8 4 9 4 ** ** 5 2 2 4 4 5 5 4 17 **10% 11% 8% 12% 12% 8% ** ** 10% 8% 9% 14% 12% 10% 11% 7% 9% **

Refused 6 3 4 1 2 1 ** ** 2 * * 1 2 1 1 2 6 **3% 3% 4% 3% 3% 3% ** ** 3% 1% 2% 3% 7% 2% 3% 3% 3% **

mColumns Tested: a,b - c,d,e,f,g - h,i,j,k - l,m,n,o - p,q




QZ9 (QZNI1). Do you regard yourself as belonging to any particular religion? IF YES: Which religion, religious denomination or body do you belong?

Base : All respondents in Northern Ireland


Total ENGLAND SCOTLAND WALES NI LONDON SE SW EM WM EE Y&H NE NWSignificance Level: 95% ~a ~b ~c d ~e ~f ~g ~h ~i ~j ~k ~l ~m

Unweighted total 761 - - - 761 - - - - - - - - -

Total 184 - - - 184 - - - - - - - - -

Roman Catholic 71 - - - 71 - - - - - - - - -38% -% -% -% 38% -% -% -% -% -% -% -% -% -%

Presbyterian Church of Ireland 44 - - - 44 - - - - - - - - -24% -% -% -% 24% -% -% -% -% -% -% -% -% -%

Church of Ireland 24 - - - 24 - - - - - - - - -13% -% -% -% 13% -% -% -% -% -% -% -% -% -%

Methodist Church of Ireland 5 - - - 5 - - - - - - - - -3% -% -% -% 3% -% -% -% -% -% -% -% -% -%

Other Christian (including Christian related) 13 - - - 13 - - - - - - - - -7% -% -% -% 7% -% -% -% -% -% -% -% -% -%

Other religions 3 - - - 3 - - - - - - - - -1% -% -% -% 1% -% -% -% -% -% -% -% -% -%

No religion 18 - - - 18 - - - - - - - - -10% -% -% -% 10% -% -% -% -% -% -% -% -% -%

Refused 6 - - - 6 - - - - - - - - -3% -% -% -% 3% -% -% -% -% -% -% -% -% -%


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