of Sales and Marketing - Hi-Performance€¦ · of Sales and Marketing ... how to drive people in...
Transcript of of Sales and Marketing - Hi-Performance€¦ · of Sales and Marketing ... how to drive people in...
Venice, on October 28, 2016
Real-Time is the mindset for the future that will drive you to success
of Sales and Marketing
David Meerman Scott
THE NEW RULES
Club Mondiale della Formazione is honoured to present
David Meerman Scott a keynote speaker whose ideas on real-time engagement and the use of social media are popular around the world.
David is an internationally acclaimed sales and market-ing/pr strategist whose books and blog are must-read for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker on sales and marketing who has appeared in more than 40 countries and on all seven continents.
David Meerman Scott is the author or co-author of ten books and the series editor of six. Three of his books are international bestsellers. David is best known for The New Rules of Marketing & PR. When first published in 2007, “New Rules” opened people’s eyes to the new realities of marketing and public relations on the Web. He has regularly updated the book and it is now in a 5th edition with over 350,000 copies sold in English and available in 28 languages from Arabic to Vietnamese. “New Rules” continues to be a top seller and is now a modern business classic.
His other international bestsellers include: Real-Time Marketing & PR
and
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
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The on-going communication revolution has profoundly affected how sales and service are done.
Buyers are now in charge, often bypassing
the traditional selling model altogether a nd learning for themselves about your products\services,
your competitors, and what customers say about you.
If you want to make your business grow, you need to develop a real time mindset
and use speed and agility as competitive weapons.
Join us in Italy on October 28 and you will learn the most powerful strategies and tactics to engage
the marketplace and your customers directly, to embrace an on line thought-leadership and to make speed in social media
the critical tool to achieve a big success”.
David Meerman Scott
Venice, on October 28, 2016Along with David Meerman Scott you will learn:
why the on-going communication revolution has made the old marketing and sales rules
the new strategies: speed and agility are your new competitive weapons
how to drive people in the purchasing process
how to create contents through blog, podcast, video, audio, webinar
how to abandon a message-driven advertising and create content that people are eager to consume and share
how to increase the sales volume with a real time mindset by giving the right information at the right time
of Sales and Marketing THE NEW RULES
remove the gap between sales and marketing
how to use social network and social branding
how to generate new leads in order to create a community
how to generate interest for your products\services in minutes, not months
real-time best practices for small and big companies
the new consultative selling model
Venice, on October 28, 2016
Along with David Meerman Scott you will learn:
of Sales and Marketing THE NEW RULES
COURSE TIMETABLE
•8am: Welcome and Registration
•9am: morning session
•1pm: lunch break
•2,30pm: afternoon session
•5pm: closure
The course includes:
• Educationalmaterial• LightlunchandCoffeeBreak
David Meerman Scott
VENICE, OCTOBER 28, 2016
of Sales and Marketing THE NEW RULES
CLUB MONDIALE DELLA FORMAZIONE®
The Club Mondiale della Formazione™ (World Training Club) was born from the inspiration of Mirco Gasparotto, President of Arroweld, and Mody and Nello Acampora, founders of Hi-Performance. Its activity is addressed to companies open to innovation and it is motivated by the strong belief that training + personal development = success is the most effective formula, especially in times of crisis, uncertainty and turbulence of the international market.
The Club has organized several events with world-renown trainers such as Brian Tracy, Robert Cialdini, Jeffrey Gitomer, Jack Canfield, William Ury, Robin Sharma, Joseph McClendon III, Martin Lindstrom, Andy Harrington and the participation of over 8.500 entrepreneurs, managers and professionals.
Its Mission is to spread the culture of personal development and to give each person easy access to techniques,
methods and strategies in order to succeed and improve the quality of one’s own life and profession.
POWERED BYFOR MORE INFORMATION, PLEASE CONTACT: HI-PERFORMANCE srl +39 06 36005152 [email protected] - www.hiperformance.it