OF LLOW US ON @IOFNI #IOFNI...CRUK - Cancer Slide Event ‘Concept, planning, marketing and delivery...
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IN ASSOCIATION WITH FOLLOW US ON @IOFNI #IOFNI
Transcript of OF LLOW US ON @IOFNI #IOFNI...CRUK - Cancer Slide Event ‘Concept, planning, marketing and delivery...
IN ASSOCIATION WITH
FOLLOW US ON @IOFNI #IOFNI
Chair’s welcome
Dear colleague Welcome to the Institute of Fundraising Northern Ireland’s Annual Conference 2015. This year’s theme is “Fundraising by example”. A lot has happened in the industry over the last 12 months. I hope today will give you some insight into those changes, we are delighted to have Daniel Flusky who leads on policy changes at the Institute of Fundraising and Frances McCandles; Charity Commission of Northern Ireland, who I am sure will be able to shed a little light on what governance changes are afoot. Most importantly, we are here today not only to celebrate the fantastic wealth of knowledge we have in Northern Ireland, but to draw on expertise from across other organisations in the UK. I have no doubt that you will walk away from today’s conference feeling inspired and I urge you to use the breakout sessions to your advantage and network with your fellow fundraisers to share best practice and build key contacts across the sector. I am very grateful for the support of Mango Ethical Direct Marketing, our lead sponsor, along with Will to Give In addition to this, I would like to thank Minprint for their continued assistance with the design and print of all conference materials. I would like to thank everyone who sits on the IOF Northern Ireland Committee. Each member kindly volunteers their time and the conference is only possible with their hard work and dedication. Please do not forget to complete the evaluation forms provided after each session. Your feedback is very valuable to us.Lastly, I would like to wish you an enjoyable and inspirational day!
Nadine Campbell NI Convention Chair
Wendy Elliott Chair National Trust [email protected] Neil Irwin, Vice Chair NI Fundraising [email protected]
Katie Pollock Concern [email protected]
Emma CorryOxfam [email protected]
Geraldine AndrewsBeat Carnival [email protected]
Arlene CreightonThe Prince’s Trust [email protected]
Nadine Campbell Convention ChairCLIC [email protected]
James LavertyCommunity Change NI [email protected]
Breige McGinn Goal Ireland [email protected]
Joanna Pawson Secretary Northern Ireland Hospice [email protected]
Charlotte KingBritish Red Cross [email protected]
Jan HamiltonCats [email protected]
Mags TierneyConcern [email protected]
Gemma McCourt [email protected]
Naomi Brown Secretary Diabetes UK [email protected]
Johnny SmythNI Hospice [email protected]
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NI Annual Fundraising Convention 2015
Programme9:00 – 9:30am Registration
Room 1 Room 2 Room 3
9:30 – 10:30amDaniel FluskeyIOF ‘Fundraising in 2015: Improving practice, public concerns, and setting the right rules for fundraising.’
Frances McCandlessCEO the Charity Commission for Northern Ireland
‘Developments in charity regulation and fundraising.’
Sharon Arbuckle CRUK - Cancer Slide Event ‘Concept, planning, marketing and delivery of Slide On Cancer.’
Anne Hannan Marie Curie &Elly Hunter Tayto ‘The power of partnerships.’
10.30 – 11:00am Morning tea and coffee
11:00 – 11.10amKaren Clarke PACEC (Public and Corporate Economic Consultants) ‘IOF Fundraisers 2015- research findings’
11.10 – 12.00pm
Meredith Niles Fundraising Strategy and Innovation Director, Marie Curie UK ‘Turbocharging your Fundraising Response: Insights from Behavioural Science’
12:00 – 1.00pmJosephine Patterson, Client Services Director at Mango Ethical Direct Marketing ‘Ethical Telephone Fundraising’
Vanessa Elder Mencap Annette Whelan Citi
‘Getting it right for fundraising and the business’
Samiar SavantDevelopment Consultant at Books Trust ‘Mid-level donors - Why bother?’
1.00 – 2.00pm Lunch and Networking
2.00 – 3.00pmCraig McGuickenNIEL
‘Sustaining the Environment and Heritage sector in Northern Ireland’
Tom WeeksOnline Funding ‘How can charities learn and apply strategies from other industries when driving online fundraising?’
Denise HaywardVolunteer Now
‘Workshop on Employer Supportive Volunteering and Pro-bono and how best to use these in a fundraising strategy’
3.00 – 4.00pmAnn Osborne Deputy CEO, NOW Project ‘Eggs and Baskets – a mixed model of income generation.’
Caroline HannaBig Lottery - Fund ‘People in the Lead’
Elley Martin &Michael Graham Will to Give Will Power with Will to Give! – Boosting your knowledge of Will-making and the legacy market to help increase gifts in Wills for your charity.
4:00 – 5.00pm Networking
5.00pm Close
NI Annual Fundraising Convention 2015
Meredith Niles Fundraising strategy and innovation Director, Marie Curie UK
Meredith Niles is the Fundraising Strategy and Innovation Director at Marie Curie. Meredith joined Marie Curie from Impetus Trust, the venture philanthropy fund, where she helped set up a multi-million pound initiative to scale innovative interventions aimed at reducing reoffending. She began her career in investment banking, working for Goldman Sachs in New York, Frankfurt and London, where she was latterly an Executive Director. Passionate about helping charities large and small achieve their objectives, Meredith volunteers her time as a trustee of Toynbee Hall, Booktrust, and Hestia Housing and Support; she is also a member of the Advisory Panel of Rogare, the Fundraising Think Tank. She lives in London with her husband and three young sons.
Annette Whelan Citi
I have been working with Citi, in Belfast’s Titanic Quarter, for 9 years. At present, I support the virtualisation of internal and external user desktops across EMEA (Europe, Middle East and Africa) in my role and am Infrastructure Technology Specialist.
Prior to this I have carried out roles in Information Security, Controls and Continuity of Business for the Citi Transaction Services business across the globe.
Outside of the day job I chair the CSR Fundraising Committee. I ensure that efforts to fundraise for our chosen charity of the year are coordinated effectively across the site. I also co-chair the Citi Pride Network – Belfast, an internal employee network that provides support and guidance for LGBT+ staff and Straight Allies.
Elley Martin NI Chest, Heart, & Stroke
Elley Martin has ten years of fundraising experience in the charity and higher education sectors within Northern Ireland, Scotland and the UK. She has proven experience in the set up from scratch and execution of two successful Committed Giving Programmes to deliver increased and sustainable income, alongside donor growth.
Throughout Elley’s employment history - which includes positions at NICHS, Concern UK and Maggie’s Centres - she has managed a broad portfolio of direct marketing activity to secure funds from a range of audiences. Channels utilised include; direct response television, direct and electronic mail, telemarketing, media appeals, press advertising, door to door and venue based fundraising, street and face to face solicitation, online and SMS giving. She also has significant experience in maximising income from the following products; legacy giving, donations in lieu of flowers, give as you earn, gift aid, alternative gifts and raffle. Having responsibility for the supporter database at 2 organisations, Elley has developed strong data management, reporting and analytical skills to really drive supporter care and ultimately life time value.
SpeakersSharon Arbuckle Fundraising Manager, Cancer Research Fundraising Manager with Cancer Research UK since January 2014.
Formerly Regional Sales Manager with Golden Pages & BT
Background: Sales Management, Sales Consultancy and Training
Ann Osborne Deputy CEO, NOW Project
Ann is Deputy CEO of NOW with responsibility for leading on the organisation’s services to provide a range of learning and employment opportunities for people with learning difficulties and disabilities.
Ann is passionate about addressing educational disadvantage and has worked in adult learning for over 16 years. She has a keen interest in Essential Skills and in addition to experience in teaching young people and adults has been involved in working with individuals and organisations to raise awareness of the impact of poor literacy in a range of contexts including health, employment and family life. Ann was a member of DEL’s Essential Skills Steering Group instrumental in development of the NI Essential Skills Strategy. Ann was involved in the development of NI Financial Capability Strategy as a member of DETI’s Financial Capability Steering Group where she chaired the Youth Employment and Adult Education sub-group. Through the Big Lottery funded Unify project she introduced educational and career guidance to NOW’s employment service to ensure that clients receive professional careers advice alongside identification of learning needs to enable them to progress to their employment goals.
Ann is a graduate of the Open University and holds a Masters in Voluntary Sector Management from Cass Business School London. Ann was presented with the ‘Essential Skills Champion’ award by DEL at the Essential Skills Awards in 2010.
Samiar Savant The Books Trust Samir is a freelance fundraising consultant with over 15 years experience as a senior fundraiser in the cultural and education sectors. He is currently Development Consultant at Book Trust, the UK’s foremost reading charity focusing on early years and children. Previously he was Director of Development at the Royal College of Music, where he managed a team of twelve with an annual income target of £3m. He has also held fundraising positions at Shakespeare’s Globe, English National Opera, the Royal Academy of Arts and Handel House. He has knowledge of a wide range of fundraising activities including membership, trusts and foundations, legacies, major gifts, mid-level giving, sponsorship, capital campaigns and special events.
NI Annual Fundraising Convention 2015
He is a passionate advocate for the important role of fundraising in our society, and is particularly keen to promote cross-sector learning and sharing of good practice. He is a mentor and regular speaker for Arts & Business, CASE and the Institute of Fundraising. He chaired the IoF Cultural Sector Conference in 2014 and is chair of the professional development sub-committee of the IoF’s Cultural Sector Network.
Outside of work, he is busy singing, mainly with Pegasus, the London chamber choir he co-founded, and is a trustee of the Shobana Jeyasingh Dance Company.
Craig McGuicken NIEL Craig McGuicken is the Chief Executive Officer of Northern Ireland Environment Link. Craig has worked extensively within the heritage and cultural sectors in Northern Ireland. He was Operations Director at SS Nomadic in Belfast where he oversaw the opening to the public of Nomadic and Hamilton Dock. He was Curator and Acting Head of Derry City Council Heritage Service, where he was involved in the development of the City’s Regeneration Plan and application for UK City of Culture. Previously he was Strategic Planning Officer with the Arts Council of Northern Ireland, and Curator of the Somme Association. He is currently a Board Member of Ulster Wildlife Trust, and has also served on the Boards of the Northern Ireland Museums Council, and of the Walled Towns Network of Ireland.
Tom Weeks Online Funding
Tom is a Sector Director at Ve Interactive, the global leader in website performance. With its proprietary software suite, powerful technology and data driven insight combine to deliver an additional dimension of user acquisition, engagement and conversion. Previously, Tom has worked in many different verticals, including charities, advising on their digital marketing activity and digital platforms designed to drive high quality traffic to their respective websites. With a wealth of knowledge on online activity Tom is keen to help the third sector become more digitally savvy.
Frances McCandless CEO, the Charity Commission for Northern Ireland
Frances McCandless is Chief Executive of the Charity Commission for Northern Ireland, the non-departmental public body which is responsible for regulating charities and their activities. Frances was appointed to the Commission in April 2010 as its first Chief Executive. Prior to taking up this post, Frances was employed as Director of Policy at NICVA, an umbrella body which provides
advice, information and policy analysis to the 5,000 voluntary and community organisations in Northern Ireland. Frances’s career in the voluntary and community sector goes back over 20 years and she has worked with young people, women returning to work, in housing, with older and disabled people and as an international volunteer in Prague with the YMCA. She has also been a board member of organisations working in the areas of environment, ethnic minorities, reconciliation, community arts, audience development, mediation and physical activity. Frances has a BA (Hons) from University College, Oxford, a MPhil from Trinity College, Dublin and a Diploma in Public Administration from Warwick Business School, where she has also taught. She is also an Associate Fellow of the Institute of Governance and Public Management.
Denise Hayward Director Engagement and Capacity Building Volunteer Now.
Denise has been Director of Engagement and Capacity Building with Volunteer Now since 2010 and prior to that Assistant Director with the Volunteer Development Agency since. Among her responsibilities are local volunteer engagement across 15 local council areas, supporting good practice in volunteering, young people and volunteering, older people volunteering and events volunteering. She has knowledge of, and expertise in, working with volunteers and volunteering issues gained over many years working in the voluntary and community sector, in particular as a manager in a volunteer centre. Denise has also extensive experience in volunteering policy and practice across a range of settings.
Vanessa Elder Mencap, Head of Regional Fundraising, Northern Ireland
Prior to taking up her current post with Mencap in Northern Ireland in 2014, Vanessa was Corporate Fundraising Manager with NICHS for 5 years; building up an impressive corporate programme; as well as leading on mass participation events and major donors. Her career in the voluntary sector began as Visitor Services Manager at Mount Stewart, The National Trust, managing income generating activities such as events, conferences, weddings. membership recruitment and all areas of the visitor experience. Her first “real job” was within the local construction industry-marketing and sales, exporting the company’s trade base to UK and Europe. She is a Graduate of Stirling University, BA Hons in Business Studies and French. Vanessa now lives in Ballymoney with her daugther Amelie and their dog Louis.
NI Annual Fundraising Convention 2015
To find out more about the Institute of Fundraising please visit the website www.institute-of-fundraising.org.uk or speak to any of the committee at the Convention.
The Institute of Fundraising is a registered charity no. 1079573Company Limited by Guarantee. 3870883.Vat Registered no. 547893096
Anne Hannan Marie Curie I started work eleven years ago for Marie Curie as Corporate Fundraiser and am now Partnerships Manager for NI and Scotland( part of a team of 4) I am responsible for building relationships and securing partnerships which are mutually beneficial to all parties and in particular within the Corporate, mass participation and Third Party event sectors. I work very closely with our regional fundraising team to maximise income for Marie Curie. The sad fact is, every five minutes someone dies without the care they need at the end of their life.
I am motivated by the fact that we need to reach more people!
I am also a Marie Curie Helper - a volunteering role where I spend 3 hours a week with a terminally ill person just as a companion/helper. This is a thoroughly rewarding role.
Elly Hunter Tayto I graduated from University of Reading with a degree in Food Science, Economics and Marketing, worked in London for over 10 years across a variety of Marketing roles across sectors including Retail, Character Licensing, Research, Sales Promotion and Advertising.
Elly moved to NI in 2003 with senior marketing roles in both Irwins Bakery and Dale Farm. Joined Tayto in 2008 as Marketing Director.
Daniel Fluskey Institute of Fundraising, Policy and Research Daniel leads the Institute’s Policy and Research work, leading policy development on behalf of the IoF’s members to create the best environment for fundraising. He represents the IoF in its engagement work with government departments, civil servants and other decision makers and stakeholders as well as in the media. He has worked in policy roles within the charity sector for over 7 years and is a trustee of Haven House children’s hospice.
Michael Graham Will to Give Michael is Head of Cleaver Fulton Rankin Solicitors, Private Client Department and specialises in Trusts, tax, the administration of Estates and issues affecting elderly and vulnerable clients. This University of Newcastle upon Tyne graduate undertook his professional training in London, joining CFR in 2005. Michael
is the current Chair of the Northern Ireland branch of the Society of Trust and Estate Practitioners and sits on the Law Society of Northern Ireland committee for Non-Contentious Business. He has been recognised as a “Leading Individual” by esteemed legal directory The Legal 500 in 2014. Michael is a also member of the Executive Committee of Will to Give, a local charity created to promote charitable giving by Wills in Northern Ireland
Caroline HannaBig Lottery Fund Caroline Hanna has worked as Communications Manager at Big Lottery Fund since 2011. She has worked across Information and Policy roles at Big Lottery Fund and New Opportunities Fund for over ten years. Previous to this she has worked in Local authority within Economic Development. Caroline is currently working on the development of the new People and Communities programme which is due to launch in January 2016.
Josephine Patterson Mango
Josephine (Jo) has been in the charity fundraising industry for nearly 20 years and has a wealth of experience across multiple campaigns, for many different charities. Jo began her career by joining a successful fundraising agency handling both inbound and outbound calls. Falling in love with telephone fundraising she quickly progressed to running and managing bespoke outbound fundraising campaigns. Honing her skills in delivering exceptional results and supporter focused campaigns, she joined Mango Ethical Direct Marketing in 2009 and was responsible for delivering inbound and outbound telephone fundraising campaigns for some of the most well-known charities within the UK and Ireland. In 2011 Josephine joined the Senior Management team of Mango as Client Services Director managing a team of highly skilled Client Managers. She takes a very ‘hands on’ approach in order to oversee and inspire the team to be the ‘partner a charity deserves’. Jo is an advocate of ethical telephone fundraising and provides consultancy to charities to assist in planning and developing their programs throughout the UK and Ireland. Jo lives in Bangor, Co. Down with 1 dog, 3 cats, 2 rabbits, 6 fish and an alligator; well not really – just checking you were still reading!
www.talktomango.com
Mango Fundraising provides innovative, strategic and exceptionally cost effective telephone fundraising campaigns. and we are currently working with some of the biggest charities in the UK and Ireland.
ETHICAL DIRECT MARKETING
We offer:
• Inbound DrTV• Welcome/thank you calls• Upgrades• reactivations• Conversions• raffles• PSMS/SMS response• Gift Aid and tax relief• Data Purchase and management• response handling and banking• fulfilment, storage and postage
At Mango we work in true partnership with our clients, in an open and honest relationship, to deliver ethical fundraising campaigns. So get in touch today on +44 (0) 28 9147 5200 or email [email protected]
helping youstand out from the crowd…
www.talktomango.com
Mango Fundraising provides innovative, strategic and exceptionally cost effective telephone fundraising campaigns. and we are currently working with some of the biggest charities in the UK and Ireland.
ETHICAL DIRECT MARKETING
We offer:
• Inbound DrTV• Welcome/thank you calls• Upgrades• reactivations• Conversions• raffles• PSMS/SMS response• Gift Aid and tax relief• Data Purchase and management• response handling and banking• fulfilment, storage and postage
At Mango we work in true partnership with our clients, in an open and honest relationship, to deliver ethical fundraising campaigns. So get in touch today on +44 (0) 28 9147 5200 or email [email protected]
helping youstand out from the crowd…
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