Of all 50,935 anesthesiologists practicing in the U.S.April 18-22, West Palm Beach, FL • ASRA:...

04-13-2020

Monthly Issues†

JanuaryMEETING COVERAGE:

ASA, ASRA

BONUS DISTRIBUTION

• Jefferson Anesthesia Conference, February 8-13, 2020, Big Sky, MT

FebruaryMEETING COVERAGE: PGA, ASA,

ASRA

FREE "MESSAGE IMPACT" AD STUDY

BONUS DISTRIBUTION

• SCCM: Society of Critical Care Medicine, February 16-19, Orlando, FL

• ACPM: American College of Perioperative Medicine, February 28–March 1, Newport Beach, CA

MarchMEETING COVERAGE:

ASA Practice Management, STA, SCCM, PGA

AprilMEETING COVERAGE: SCCM, SPA

BONUS DISTRIBUTION

• ASER: American Society for Enhanced Recovery, April 15-17, Baltimore, MD

• SCA: Society of Cardiovascular Anesthesiologists, April 18-22, West Palm Beach, FL

• ASRA: American Society of Regional Anesthesia and Pain Medicine, April 23-25, San Francisco

MayMEETING COVERAGE: SCA, SPA, ASER

SPECIAL INSERT: Difficult Airway Management

BONUS DISTRIBUTION

• SAMBA: Society for Ambulatory Anesthesia, May 13-16, Orlando, FL

• SOAP: Society for Obstetric Anesthesia and Perinatology, May 13-17, Halifax, Nova Scotia, Canada

JuneMEETING COVERAGE:

ASRA, SCA, SAMBA

JulyMEETING COVERAGE:

IARS, SOCCA, ASRA

AugustMEETING COVERAGE:

ESA, SOAP, CAS, IARS

CorporateProfiles

2020-2021

ANNUAL33rd

BONUS DISTRIBUTION

• AANA: American Association of Nurse Anesthetists, August 15-18, San Diego

• SABM: Society for the Advancement of Blood Management, September 9-12, Las Vegas

SeptemberBONUS DISTRIBUTION

• ASA: American Society of Anesthesiologists, October 3-7, Washington, DC

• ASER: American Society for Enhanced Recovery Fall Meeting, October 2, Washington DC

OctoberMEETING COVERAGE:

ESA, CAS

NovemberMEETING COVERAGE:

SAM, AANA, SABM

BONUS DISTRIBUTION

• ASRA: American Society of Regional Anesthesia and Pain Medicine Fall Meeting, November 19-21, Las Vegas

DecemberMEETING COVERAGE:

ASA, AAO, SAM

BONUS DISTRIBUTION

• PGA: PostGraduate Assembly in Anesthesiology, December 13-17, New York City

Supplemental Issues

June

BUYER’S GUIDESummer/Fall 2020See page 5

BONUS DISTRIBUTION:

• All Conferences July 2020-November 2020

July

See page 6

BONUS DISTRIBUTION:

• All Conferences August 2020-July 2021

September

See page 7

BONUS DISTRIBUTION:

• All Conferences September 2020-August 2021

December

BUYER’S GUIDEWinter/Spring 2021See page 5

BONUS DISTRIBUTION:

• All Conferences December 2020-June 2021

AnesthesiologyNews.comTHE INDEPENDENT MONTHLY NEWSPAPER FOR ANESTHESIOLOGISTS

Ranked #1 in Readership & Exposure among all anesthesiology journals in the United States!*

Of all 50,935* anesthesiologists practicing in the U.S.• 89% are readers• 54% will be exposed to any page in an average issue

*Kantar Media Medical/Surgical June 2019

† Contents subject to change

The anesthesiology community’s clinical news source for 46 years!

Print Media Planner 2020

04-13-2020

87%

91% 91%89%

0%

20%

40%

60%

80%

100%

2016 2017 2018 2019

Trends: AnesthesiologyOffice & Hospital Combined

Total ReadersLeading Publications

Syndicated (i.e., independent, third party, available to any subscriber) media measurement data. An unbiased evaluation of publication readership among this important audience.

June 2019 Medical/Surgical Media Measurement Study, Source (2019): Table 217Copyright © 2019 KANTAR. For questions contact Kantar Client Services 646.895.8528

Journal 2 Journal 3 Journal 4 Journal 5 Journal 6 Journal 7

U.S

. Ane

sthe

siol

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ts, %

#1by a wide marginyear after year!

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55%58%

54% 54%

2016 2017 2018 2019

Trends: AnesthesiologyOffice & Hospital Combined

Syndicated (i.e., independent, third party, available to any subscriber) media measurement data. An unbiased evaluation of publication readership among this important audience.

June 2019 Medical/Surgical Media Measurement Study, Source (2019): Table 117Copyright © 2019 KANTAR. For questions contact Kantar Client Services 646.895.8528

Journal 2 Journal 3 Journal 4 Journal 5 Journal 6 Journal 7

U.S

. Ane

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0%

20%

40%

60%

80%

100%

Average Page ExposuresLeading Publications

#1by a wide marginyear after year!

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04-13-2020

Color Rates: 2-Color—$2,100 3-Color—$2,210 5-Color—$5,395 Matched/Metallic—$2,155

4-Color Rates 1x 6x 12x 24x 36x 48x 72x 96x

Standard “A” page (Island) $10,235 $9,975 $9,625 $9,590 $9,415 $9,235 $9,175 $9,145

King page (Tabloid) 13,865 13,515 13,195 12,900 12,515 12,340 12,310 12,245

¾ King page 13,160 12,780 12,340 12,045 11,835 11,715 11,660 11,625

½ King page 10,005 9,710 9,505 9,295 9,145 8,975 8,940 8,910

¼ King page 9,295 9,095 8,855 8,670 8,465 8,320 8,295 8,230

Black and White Rates 1x 6x 12x 24x 36x 48x 72x 96x

Standard “A” page (Island) $6,850 $6,590 $6,240 $6,205 $6,030 $5,850 $5,790 $5,760

King page (Tabloid) 10,480 10,130 9,810 9,515 9,130 8,955 8,925 8,860

¾ King page 9,775 9,395 8,955 8,660 8,450 8,330 8,275 8,240

½ King page 6,620 6,325 6,120 5,910 5,760 5,590 5,555 5,525

¼ King page 5,910 5,710 5,470 5,285 5,080 4,935 4,910 4,845

Insert/Outsert Rates* 1x 6x 12x 24x 36x 48x 72x 96x

2-page $20,550 $19,770 $18,720 $18,615 $18,090 $17,555 $17,370 $17,280

4-page 34,250 32,950 31,200 31,025 30,150 29,255 28,950 28,800

6-page - 46,130 43,680 43,435 42,210 40,955 40,530 40,320

8-page - 59,310 56,160 55,845 54,270 52,655 52,110 51,840

* King insert/outsert rates: add $1,000 per page to above pricing. Outserts are subject to additional fees for ride-along postage and polybagging.

2020 Advertising Rates

Premium Positions: Front Cover Belly Tip (quantity: 55,000)—$25,000 ($3,000 premium for conference issues) 4th Cover—50% of earned B/W rate 2nd Cover and 3rd Cover—25% of earned B/W rate Other guaranteed positions—$1,500

Commission: 15% agency discount allowed only if bill paid within 30 days

Total Circulation: 50,935

Specialty

Anesthesiology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43,882

Pediatric Anesthesiology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,287

Anesthesiology in Pain Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,530

Critical Care Anesthesiology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,535

Adult Cardiothoracic Anesthesiology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,368

Obstetric Anesthesiology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203

Regional Anesthesiology and Acute Pain Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

Total � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 50,935

Every Practicing Anesthesiologist in the United States

Services to Readers and Advertisers: Editorial reprints available. Included in all syndicated readership services.

DEADLINESSpace Reservation: 1st of prior month

Materials Due: 10th of prior month

4

04-13-202004-13-2020

Bonus Conference Distribution*

JUNE EDITION DECEMBER EDITION

• AANA, August 2020, San Diego

• ASA, October 2020, Washington, DC

• ASRA Fall, November 2020, Las Vegas

• PGA, December 2020, New York City

• SCCM, February 2021, Los Angeles

• SCA, April 2021, Montreal

• ASER Spring, April 2021 Baltimore

• ASRA Spring, May 2021, Lake Buena Vista, FL

• ESA, June 2021, Munich

2020 Advertising RatesProduct Listing Rates 1st 2nd 3rd 4th 5th 6th 7th 8th 9th

Product listing $1,880 $1,080 $1,080 $1,080 $0 $1,080 $0 $1,080 $0


King page (Tabloid) $13,865 $ 13,515 $13,195 $ 12,900 $ 12,515 $ 12,340 $ 12,310 $ 12,245

½ King page 10,005 9,710 9,505 9,295 9,145 8,975 8,940 8,910

¼ King page 9,295 9,095 8,855 8,670 8,465 8,320 8,295 8,230


King page (Tabloid) $10,480 $10,130 $9,810 $9,515 $9,130 $8,955 $8,925 $8,860

½ King page 6,620 6,325 6,120 5,910 5,760 5,590 5,555 5,525

¼ King page 5,910 5,710 5,470 5,285 5,080 4,935 4,910 4,845

JUNE DEADLINESListing Materials Due: May 1, 2020

Space Reservation: May 1, 2020

Ad Materials Due: May 10, 2020

DECEMBER DEADLINESListing Materials Due: November 1, 2020

Space Reservation: November 1, 2020

Materials Due: November 10, 2020


Premium Positions: 4th Cover—50% of earned B/W rate2nd Cover, 3rd Cover—25% of earned B/W rateOther guaranteed positions—$1,500

Commission: 15% agency discount allowed onlyif bill paid within 30 days

BUYER’S GUIDE

* Subject to change.

49

Dräger

Perseus® A5003135 Quarry Rd., Telford, PA 18969(800) [email protected]/perseusA500

A highly configurable anesthesia workstation, the Perseus® A500 can be easily tailored to meet your needs. Its generous, well-lit workspace can be used to keep supplies organized and within reach. Its compact, heated breathing system is designed to reduce condensation buildup and facilitate fast gas exchange rates. And to support continuity of care between the ICU and operating room, the Perseus® A500 offers Airway Pressure Release Ventilation.

See ad on p. 20

AnesthesiA MAchines

5

04-13-202004-13-2020

One Full Year of Bonus Conference Distribution*

• American Association of Nurse Anesthetists (AANA) August 2020, San Diego

• American Society of Anesthesiologists (ASA) October 2020, Washington, DC

• American Society of Regional Anesthesia and Pain Medicine (ASRA)—Fall, November 2020, Las Vegas

• PostGraduate Assembly in Anesthesiology (PGA)December 2020, New York City

• Society of Critical Care Medicine (SCCM) February 2021, Los Angeles

• Society of Cardiovascular Anesthesiologists (SCA) April 2021, Montreal

• American Society for Enhanced Recovery (ASER)—Spring, April 2021, Baltimore

• American Society of Regional Anesthesia and Pain Medicine (ASRA)—Spring, May 2021, Lake Buena Vista, FL

• European Society of Anaesthesiology (ESA) June 2021, Munich




Full page $10,235 $9,975 $9,625 $9,590 $9,415 $9,235 $9,175 $9,145


Full page $6,850 $6,590 $6,240 $6,205 $6,030 $5,850 $5,790 $5,760


2-page $20,550 $19,770 $18,720 $18,615 $18,090 $17,555 $17,370 $17,280

4-page 34,250 32,950 31,200 31,025 30,150 29,255 28,950 28,800

6-page - 46,130 43,680 43,435 42,210 40,955 40,530 40,320

8-page - 59,310 56,160 55,845 54,270 52,655 52,110 51,840

* Outserts are subject to additional fees for ride-along postage and polybagging.

DEADLINES

Space Reservation: June 1, 2020Materials Due: June 10, 2020Issuance Date: July 15, 2020

Color Rates: 2-Color—$2,100 3-Color—$2,210 5-Color—$5,395Matched/Metallic—$2,155

Premium Positions: Front Cover Belly-Tip (quantity: 57,000)—$28,0004th Cover—$3,800 2nd Cover—$2,800 3rd Cover—$1,500 Educational Review Positions—$2,500 Table of Contents—$2,200

13th Annual Compendium of Clinical Reviews

6

04-13-202004-13-2020

One Full Year of Bonus Conference Distribution*

• American Society of Anesthesiologists (ASA)

October 2020, Washington, DC

• American Society of Regional Anesthesia and Pain Medicine

(ASRA)—Fall,

November 2020, Las Vegas

• PostGraduate Assembly in Anesthesiology (PGA)

December 2020, New York City

• Society of Critical Care Medicine (SCCM)

February 2021, Los Angeles

• Society of Cardiovascular Anesthesiologists (SCA) April 2021, Montreal

• American Society for Enhanced Recovery (ASER)—Spring, April 2021, Baltimore

• American Society of Regional Anesthesia and Pain Medicine (ASRA)—Spring, May 2021, Lake Buena Vista, FL

• European Society of Anaesthesiology (ESA) June 2021, Munich

• American Association of Nurse Anesthetists (AANA) August 2021, TBA


16th Annual Compendium of Clinical Reviews



Full page $10,235 $9,975 $9,625 $9,590 $9,415 $9,235 $9,175 $9,145


Full page $6,850 $6,590 $6,240 $6,205 $6,030 $5,850 $5,790 $5,760


2-page $20,550 $19,770 $18,720 $18,615 $18,090 $17,555 $17,370 $17,280

4-page 34,250 32,950 31,200 31,025 30,150 29,255 28,950 28,800

6-page - 46,130 43,680 43,435 42,210 40,955 40,530 40,320

8-page - 59,310 56,160 55,845 54,270 52,655 52,110 51,840

* Outserts are subject to additional fees for ride-along postage and polybagging.

DEADLINES

Space Reservation: August 1, 2020Materials Due: August 10, 2020Issuance Date: September 15, 2020


Premium Positions: Front Cover Belly Tip (quantity: 57,000)—$28,0004th Cover—$3,800 2nd Cover—$2,800 3rd Cover—$1,500 Educational Review Positions—$2,500 Table of Contents—$2,200

7

04-13-2020

Staff and Contact InformationPublisher Raymond E. McMahon

Senior Group Publication Director Richard Tuorto, ext. 916 [email protected]

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Trim SizesNon-Bleed Sizes

(Live Area �25" all sides)Bleed Sizes

Advertising Units Width Height Width Height Width Height

Full page 8.375" 10.75" 7.875" 10.25" 8.625" 11"

Full page spread 16.75 10.75 16.25 10.25 17.25 11

Publication Trim Size: 8.375" × 10.75"

Printing Process: Web offset

Type of Binding: Perfect bound

Inserts: Journal size accepted. Allow for 1⁄8" trim from spine and head. Any excess will trim from face and foot.

Quantity: 55,000

+

Management News

8

12 Monthly Issues + Trim SizesNon-Bleed Sizes

(Live Area: �25" all sides)Bleed Sizes

Advertising Units Width Height Width Height Width Height

Standard “A” page (Island) 7.625" 9.375" 7.125" 8.875" 7.875" 9.625"

Standard “A” page spread 15.25 9.375 14.75 8.875 15.5 9.625

King page (Tabloid) 10.5 13 10 12.5 10.75 13.25

King page spread 21 13 20.5 12.5 21.25 13.25

¾ King page (vertical) 7.625 13 7.125 12.5 7.875 13.25

¾ King page (horizontal) 10.5 9.375 10 8.875 10.75 9.625

½ King page (vertical) 5.25 13 4.75 12.5 5.5 13.25

½ King page (horizontal) 10.5 6.5 10 6 10.75 6.75

¼ King page (vertical) 5.25 6.5 4.75 6 5.5 6.75

¼ King page (horizontal strip) 10.5 3.25 10 2.75 10.75 3.5

Publication Trim Size: 10.5" × 13"

Printing Process: Web offset

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Inserts: King- and journal-size accepted. Tabloid-size inserts: Allow 1⁄8" head trim. Any excess will trim from face and foot. Smaller inserts, such as journal- or island-size, should be delivered with clean trim. The exception to this is a 1⁄8" head trim for inserts (4, 8 or 16 pages) that might be bound in the center spread, or for inserts provided with a binding flap; these should also include a 1⁄8" head trim. For all inserts, to allow for tipping, no live text should appear within 5⁄8" of the gutter.

Insert and Belly Tip Quantity: 55,000

Paper stock: From 60# text to 80# text maximum.

min. 4"

min. 4"

max. 5"

max. 6"

04-13-2020

For supplied belly tips*

King-Size

Trim Sizes

Width Height

Minimum size 10.375" 4"

Maximum size 10.375 6

For PDFs to be printed

King-Size

Trim Sizes Live Area Bleed Sizes

Width Height Width Height Width Height

Minimum size 10.375" 4" 9.875" 3.5" 10.625" 4.25"

Maximum size 10.375 6 9.875 5.5 10.625 6.25

For supplied belly tips*

Journal-Size

Trim Sizes

Width Height

Minimum size 8.25" 4"

Maximum size 8.25 5

For PDFs to be printed

Journal-Size

Trim Sizes Live Area Bleed Sizes

Width Height Width Height Width Height

Minimum size 8.25" 4" 7.75" 3.5" 8.5" 4.25"

Maximum size 8.25 5 7.75 4.5 8.5 5.25

Belly Tip Specifications

*Paper stock: From 60# text to 100# text maximum. Additional production specifications such as wafer seals may be required if the belly tip is not a single double-sided sheet (e.g., includes a pocket or is folded closed).

9

04-13-2020

Bonus Conference Distribution*JanuaryJefferson Anesthesia Conference

FebruaryACPM: American College of Perioperative

MedicineSCCM: Society of Critical Care Medicine

April ASER: American Society for Enhanced RecoveryASRA: American Society of Regional Anesthesia

and Pain Medicine, SpringSCA: Society of Cardiovascular

Anesthesiologists

MaySAMBA: Society for Ambulatory AnesthesiaSOAP: Society for Obstetric Anesthesia and

Perinatology

AugustAANA: American Association of Nurse

AnesthetistsSABM: Society for the Advancement of Blood

Management

SeptemberASA: American Society of Anesthesiologists

NovemberASRA: American Society of Regional Anesthesia

and Pain Medicine, Fall

DecemberPGA: PostGraduate Assembly in Anesthesiology

*Subject to change

Ad Placement/Ad MaterialsCraig Wilson, Sales Associate, ClassifiedsMcMahon Publishing Group545 West 45th Street, 8th floor New York, NY 10036212-957-5300 ext. [email protected]

Material Requirements: Acceptable ad formats: Adobe Acrobat PDF files: Basic Distiller settings; no OPI; no ICC profiles; no trapping; embed all fonts; effective resolution minimum 300 dpi; include bleed; RGB files not accepted; convert composite fonts to outlines

Text-only ads may be submitted via Microsoft Word document.

Acceptable software: Acrobat Distiller (PDF files) 4.x and 5.0 (recommended)

2020 Classified Advertising

Sample Ad Sizes

Advertising Rates

4-Color Rates 1× 6× 12×

King page (Tabloid) $9,285 $8,990 $8,630

½ King page 5,775 5,590 5,440

¼ King page 4,020 3,920 3,785

⁄ King page 2,385 2,330 2,255

Black & White Rates 1× 6× 12×

King page (Tabloid) $7,195 $6,900 $6,540

½ King page 4,470 4,285 4,135

¼ King page 3,115 3,020 2,885

⁄ King page 1,845 1,790 1,715

Online Job Board AnesthesiologyNews�com/classifieds30 days: $250 60 days: $400 90 days: $525

Half rate with all print ad programs

Ad Unit Dimensions

Ad Unit

Trim Size

Width Height

King page (Tabloid) 9.667" 11.5"

½ King page (horizontal) 9.667" 5.667"

½ King page (vertical) 4.75" 11.5"

¼ King page (vertical) 4.75" 5.667"

⁄ King page (horizontal) 4.75" 2.75"

Format: Tabloid sizePublication Trim Size: 10.5” × 13”Printing Process: Web offsetType of Binding: Saddle-stapled

Commitment Deadline: 1st of prior monthMaterial Due: 10th of prior monthIssuance Date: 15th of each month

½ Vertical

¼ Vertical

½ Horizontal

1⁄8 Horizontal

Circulation 50,935Anesthesiology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43,882

Pediatric Anesthesiology . . . . . . . . . . . . . . . . . . . . . 2,287

Anesthesiology in Pain Medicine . . . . . . . . . . . 1,530

Critical Care Anesthesiology . . . . . . . . . . . . . . . . . 1,535

Adult Cardiothoracic Anesthesiology . . . . . . 1,368

Obstetric Anesthesiology . . . . . . . . . . . . . . . . . . . . . . 203

Regional Anesthesiology and Acute Pain Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,935

Ranked #1 in Readership & Exposure among all

anesthesiology journals in the United States!*

Of all anesthesiologists practicing in the U.S.

• 89% are readers

• 54% will be exposed to any page in an average issue

*Kantar Media Medical/Surgical June 2019

10

Of all 50,935 anesthesiologists practicing in the U.S.April 18-22, West Palm Beach, FL • ASRA:...

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Transcript of Of all 50,935 anesthesiologists practicing in the U.S.April 18-22, West Palm Beach, FL • ASRA:...