www.kidderminsterartsfestival.org.ukwww.facebook.com/WyreForestArtswww.twitter.com/WyreForestArts

AUGUST 2016

Don’t miss out - Why you need to be involved!

Getting involved in the Kidderminster Arts Festival 2016 is a fantastic opportunity not only to support the town and its commercial heart but also to present your organisation in a favourable light to your own target customers.

The general ‘feel-good’ factor which is widespread during the Festival permeates through to your company and its products. The PR benefits are immense.

How to get involvedThe Sponsorship information overleaf outlines the ways your company can support Kidderminster Arts Festival. These range from financial contributions through to other forms of support and there are also opportunities for you to engage directly with your existing and potential customers.

stay in touch

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KAF 2016 runs throughout the month of August and will be exploring our musical heritage.

Heritage and historyThe Kidderminster Arts Festival was launched in 2003 and has been growing in popularity ever since.Presenting a mixed showcase of professional and amateur, local and international artists it brings an exciting and vibrant atmosphere to Kidderminster during the month of August.

The AudienceLast year the festival attracted interest from around 160,000 people from both Kidderminster and the surrounding areas.KAF reaches a wide demographic audience and has become a key event in the West Midlands festival circuit.Over 55% in 2015 were in the 25 – 54 age range and the majority came from not only Kidderminster but surrounding major towns such as Wolverhampton, Worcester and Redditch. Post event research revealed an overwhelming sense of a great atmosphere and enjoyment.

KAF 2016 This year the festival is planned to be bigger and better than ever. We have more partners presenting work as part of the event and we anticipate that the Festival will involve a

AUGUST 2016Anticipated to be the biggest and best so far!Music, dance, workshops, shows, exhibitions and much, much more…

minimum of 532 artists working with 181 crew members, with 377 performances, and a 127 workshops, we’ll create over 300 volunteering opportunities for local people.

AccessibilityMost of the programme content is free of charge or under £10 per person. We will present a number of our events on the street giving the festival maximum exposure and having tangible impact on the atmosphere in the town.

Letting the public knowThe event will be publicised both before and during the Festival through a combination of online and offline media including:• Dedicatedwebsite• Advertisementsinlocalandregional

newspapers• RegularTwitterfeeds• Facebookpageandregularposts• Radiopromotionsandinterviews• Beermatsinlocalpubs• 6000brochures• 1000’sofleaflets• Postersdistributedacrosstheregion• Panelsonrefusecollectionvehicles• PromotionatlocaleventsthroughWFDC

promotional caravan • Largevinylbanneracrossourmain

shopping street (Vicar Street)• Promotionalflagsatalloutdoor

performances and in partner venues

There are many ways in which you can get involved and achieve great exposure for your company. The options are listed on the page opposite.

Becauseoflimitedtimeandresource,themainsponsorshippacksarebeing offered on a limited and first come first served basis. This of course means that you would have relative exclusivity depending on which pack you choose.

Completethesponsorshipforminthispackandreturnitby9thMay2016.However, if you are intending to apply for any of the limited sponsorships, we suggest you get your application in as soon as possible!

For more information contact:

Loz SamuelsArts Development OfficerWyreForestDistrictCouncil01562732977loz.samuels@wyreforestdc.gov.uk www.kidderminsterartsfestival.org.uk

Gold Sponsorship Pack £1000+ (limited to 4 main sponsors)+BannerontheKAFwebsite+BrandingonalleventmaterialincludingFestivalBrochure+ Engagement opportunities at key events+ Profile piece in public email newsletters + Regular Facebook posts+ Regular Twitter feeds+ Free tickets for launch and selected events+ Keynote speaking opportunities at launch event+ Inclusion in two Shuttle Newspaper wrap arounds+Logo on beer mats distributed in the surrounding area+ Panels on refuse collection vehicles+Blogavailableforpromotionalmessages

Silver Sponsorship Pack £750 (limited to 10 sponsors)+Brandingonalleventmaterial+ Engagement opportunities at selected events+ Profile piece in public email newsletters + Regular Facebook posts+ Regular Twitter feeds+ Logo on KAF website

Bronze Sponsorship Pack £500+Brandingonselectedeventmaterial+ Engagement opportunities at selected events+ Regular Facebook posts+ Regular Twitter feeds+ Logo on KAF website

Other opportunities+ Stall in high street (limited availability) £20 - £30 per day+ Pop up displays in town hall during performances £25 (provide your own or we can produce one for you at a cost of £175)+ Advertisement in Kidderminster Arts Festival brochure… ½ page cost £100 Full page cost £200+ Donations in kind for products or services to support the Festival (please

call or email the Arts Development Officer with your proposals)

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Kidderminster has a strong cultural past as a major musical hub in the 60s and 70s with the Town Hall and Frank Freeman’s DanceClubplayinghosttomajorup-and-coming bands, boasting an impressive lineupincludingCaptainBeefheart,Manfred Mann and Led Zeppelin front man Robert Plant. The district has been home to Karl Hyde from Underworld, MikeSanchez,CliffordTWardandJohnBonham.

Dance teachers Frank and Wynn Freeman setupFrankFreeman’sDanceClubin1956andtaughtclassesaswellashostedbands.

Kidderminster still produces a large number of music industry stars via KidderminsterCollegeandishometo MAS records, a successful label for emerging musicians

This year Kidderminster Arts Festival will collect a bank of stories from local people and visitors, it will use them to create shows, exhibitions, street theatre and more in a month long celebration of the town’s unique musical history. This work will add to an archive that will continue to grow into the future and ensure that Kidderminster’s rich musical history and promising musical future remain in the public eye.

This will be the second wave of work associated with the ‘The Kidderminster Music Heritage Trail’ which will be an exciting multimedia trail ensuring that Kidderminster’s musical heritage is not lost and is entwined within the fabric of the town’s regeneration process. The first wave, already complete, includes new record stack seating and guitar neck benches. It enriches the visitor experience for local people and those with an interest in music creating a valuable tourist attraction.

This project has real regional significance and will help to re-shape the perception of Kidderminster and bring new audiences and visitors into the town.

The Music Heritage Trail helps people to understand Kidderminster‘s cultural and historical musical past and present, creating a legacy that will encourage tourism, engage communities and inform future creative projects in years to come. We envisage the trail will continue to develop over the coming years with permanent and temporary elements being added each year.

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The Music Heritage Trail creates a distinct identity for the urban network of streets and squares, creating a mix of permanent physical works and temporary elements. The first installation of record stack and guitar neck seats can now be seen in Vicar Street.

Future PlansLarge scale panoramic images from Frank Freeman’s Images of rock memorabilia andmusiciansonTownCentrebuildings,LCDscreensinshopfronts,QRcodeslocated around the town linking to the website.• Pushbuttonsoundrecordings• Plaquesonbuildingsorsitesof

importance• Longtermambitiontocreatea

themed café in the Town Hall

The Music Heritage Trail and its associated events create a sense of place, enrich the lives of the local community, encourage participation and improve wellbeing whilst also improving economic prospects through increased tourism.

There has been significant interest in the music heritage of the town, increasing visitor numbers, creating a ripple effect for the town’s cultural and evening economy.

Yes, I want to be part of the 2016 Festival!

I would like to be (please tick 3):

A Gold Sponsor for £1000

A Silver Sponsor for £750

ABronzeSponsorfor£500

I would like:

A High Street stall at £30 per day (Thursdays and Saturdays) or £20 (all other days). Please circle the days required and note the limits on stall size in our terms & conditions.

Mon Tues Wed Thurs Fri Sat Sun

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31

Number of days (Thursdays and Saturdays) x £30 =

Number of days (all other days) x £20 =

A Pop up display

Pop up display in Town Hall during performances @ £25

I will provide my own display pop up (subject to approval)

Please provide me with a pop up display at a cost of £175

An advertisement in the Kidderminster Arts Festival Brochure.(Limited to one insertion per advertiser)

½ page @ £100

Full page @ £200

Please contact loz.samuels@wyreforestdc.gov.uk for information on artwork requirements PLEASENOTETHATSTRICTDEADLINESWILLAPPLYFORARTWORKSUBMISSIONS

2016 SponsorApplication

continued over…

If you can’t offer sponsorship in financial terms you can help us in other ways. For example we need:• Hotelroomsforperformers• Refreshmentsforperformersandvolunteers• Raffleprizesforourfundraisingeventsandevaluationincentives• Volunteerswithskills• Designandprintingservices• Distributionservicesforourpublicity–putpostersupinyourvenueanddistributeourbrochure

to your mailing lists, share with your users or put a link on your website.

Your proposal for donations in kind for products or services to support the Festival.

Any giveaways should be available one day before the event

Contact details

Name of organisation

Contactname

Position in company

Email address

Telephone number

Mobile number

Address

Signature

Date

Return your completed application form to:Loz SamuelsWyre Forest District CouncilWyre Forest HouseFinepoint WayKidderminsterDY11 7WF

Alternatively you can complete you application on line at: www.kidderminsterartsfestival.org.uk/sponsorFor full terms and conditions of sponsorship please visit: www.kidderminsterartsfestival.org.uk/sponsorterms

Post code

© Kidderminster Arts Festival 2016

Key VenuesOther VenuesHabberly Valley Nature ReserveBewdley MuseumChurch of St Michael, Rushock

AUGUST 2016

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Rose Theatre

St George’s Park

Cosy Coffee

TOWN HALLLibrary Boar’s Head Pub

Brinton Park

KidderminsterCollege Severn Valley

Railway

Swan Pub

Worcestershire Open for Business