OER Chapter 8 - Media and Technology
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Transcript of OER Chapter 8 - Media and Technology
Chapter 8
Media & Technology
OER Textbook
July 18, 2017
8.1 Media & Technology Today
Technology Today
What is Technology?
• The application of science to address the problems of daily life.
Technology Today
The Evolution of Technology
• Today we are influenced by digital technology; Previous technology made calculations with an abacus
• Agricultural technology includes machines that till, thrash and plant; In Criminal Justice they use DNA testing, etc…
Technology Today
Knowledge Gap: an ongoing and increasing
gap in information for those who have less
access to technology
E-readiness: the ability to sort through,
interpret, and process knowledge
Technology & Inequality
Technology Today
Digital Divide: the uneven access to
technology among different races, classes, and
geographic areas.
Technology & Inequality
Technology Today
Use of Technology & Social Media
Online Privacy & Security
Net Neutrality
Planned Obsolescence
Current Issues
8.2 Media & Technology in Society
Media
Media is a term that refers to all print, digital, and electronic
means of communication.
From the time the printing press was created, technology
has influenced how and where information is shared.
Today, it is impossible to discuss media and the ways
societies communicate without addressing the fast-moving
pace of technology change.
Categorizing Technology
These are granted for the invention or discovery of
any new and useful process, product, or machine,
or for a significant improvement to existing
technologies
Utility Patents
Categorizing Technology
Commonly conferred in architecture and industrial
design, this means someone has invented a new
and original design for a manufactured product
Design Patents
Categorizing Technology
recognize the discovery of new plant types that can
be asexually reproduced.
While genetically modified food is the hot button
issue within this category, farmers have long been
creating new hybrids and patenting them.
Plant Patents
Types of Media & Technology
Print Newspaper
Television & Radio
Film
New Media
Product Advertising
Homogenization & Fragmentation
different news outlets all tell the same stories,
using the same sources, resulting in the same
message, presented with only slight
variations.
So whether you are reading the New York
Times or the CNN’s web site, the coverage of
national events like a major court case or
political issue will likely be the same
Homogenization
Homogenization & Fragmentation
With so many choices, people increasingly
customize their news experience, minimizing
their opportunity to encounter information that
does not jive with their worldview
Fragmentation
8.3 Global Implication of Media & Technology
Global Implication of Media & Technology
is the worldwide integration of media
through the cross-cultural exchange of
ideas
Media Globalization
Global Implication of Media & Technology
refers to the cross cultural
development and exchange of
technology
Technological Globalization
Media Globalization
The Process in which fewer and fewer
owners control the majority of media
outlets
Media Consolidation
Media Globalization
a few firms dominate the media marketplace.
In 1983, a mere 50 corporations owned the bulk of mass
media outlets.
By 1999, in the United States (which has no government-
owned media) just five companies control 90 percent of
media outlets (McChesney 1999).
Oligopoly
.
8.4 Theoretical Perspectives on Media & Technology
Theoretical Perspectives on Media & Technology
Commercial Function
Entertainment Function
Social Norm Function
Life Changing Function
Functionalism
Theoretical Perspectives on Media & Technology
Control of Media and Technology
Gatekeeping
Technological Social Control and
Digital Surveillance
Feminist Perspective & Cyberfeminism
Conflict Theory
Theoretical Perspectives on Media & Technology
Social Construction of Realty
Social Networking & Social
Construction
Symbolic Interactionism