Market research

Research

Customer Surveys, Employee Surveys, Mystery Shopping and Market research are crucial to the vitality of any business, and if utilized correctly, can positively affect an organization’s understanding of the market, their customers and their employees. Whether you are looking to increase sales, improve customer service, or enhance employee satisfaction, Peak Surveys will partner with you in designing the research tool you need to meet your goals.

Peak SurveysPeak Surveys employs both quantitative and qualitative methods in their market research and provides you with the objective, independent, feedback required to drive your business. All of our research tools are designed for each client’s needs and goals and can be customized for most industries. Industries we have experience with include, but are not limited to: Accounting, Automobile, Catalog, City/County Services, Country Clubs, Education, Engineering, Healthcare, Housing Development, Retail, and Technology

MethodologyAlthough different research tools each have their own unique requirements, Peak Surveys follows a similar methodology that allows for completely customized and usable outcomes. DesignWe partner with your key staff to design a comprehensive research tool that will be created to ensure usable outcomes. The tool is customized to include your specific wants, needs, and goals.TestingWhen possible, Peak Surveys then tests the tool with several clients or employees to ensure questions are clear and concise, and that the tool will deliver the results needed for analysis. The testing ensures areas important to the respondent have not been omitted, and that any technology utilized in the process will function properly.

Data Analysis and ReportingPeak Surveys makes use of the most current technology for the analysis of research and we provide a comprehensive report whether it be a top line report or an in-depth analysis. Peak Surveys then partners with you in further analysis to apply the findings to your business, create action items and follow through with identified successes and failures.PricingWe offer a wide range of services from consulting on an in-house survey, to a full-service customer or employee feedback system.

How Understanding Seasonality Can Influence Your Inbound Marketing Strategy

1) Blogging: In advance of seasonal peaks, creating blog articles optimized around seasonal keywords is an excellent strategy. By creating and optimizing content around these terms, you will increase your likelihood of getting found by the search engines and you also provide yourself with an opportunity to promote this content and showcase your offerings as the upcoming season approaches.2) Calls to Action: Ensuring that you have visible calls to action relevant to the season across your site and contained in your blog articles can make a significant impact in your results. By providing visible calls to action aligned with seasonal timing will lead your site visitors to become more engaged on your site. It will likely influence your audience to see you as relevant once they are ready to make a purchasing decision. You should also be mindful of "off peak" times and consider providing calls to action relevant to your customer mindset during off peak hours.

3) Social Media: Promoting your blog content, calls to action, andlanding pages through Social Media will showcase your brand as relevant to the upcoming/current seasonal conversations and will prompt your followers to become interested in your content. Relevancy is key in all aspects of Inbound Marketing and highlighting the work you are doing through Social Media will equip your audience with the right content at the right time!

4) Email Marketing & Lead Nurturing: Creating email

marketing and lead nurturing campaigns relevant to seasonality will further enhance your relevance as you appear in your leads' inboxes. Showcasing your calls to actions consistent with the time of year and providing your leads with opportunities to address their seasonal needs may significantly impact your lead to customer results. Timing is everything!