Welcome toOctopus

Anshuka Ankur Govind Hridja Jyoti Sivaditya

OCTOPUS CARD

• INTODUCTION • HISTORY• TYPES OF OCTOPUS CARD• USES• EPS ADD VALUE• PRIVACY ABUSE• PROS & CONS• FUTURE OF OCTOPUS CARD

INTRODUCTION• Contact-less value smart card• Online – offline payments• Recognized internationally• Issued by octopus• Available at MTR, KMB• Recharge – anywhere• Maximum value – HK $1,000• Validity – 3 years• Eligibility

HISTORY• CREATIVE STAR LIMITED 1994• LAUNCHED IN 1997• 1998 - 4.6 MILLION CARDS• 2002 – 9 MILLION CARDS• SECOND CONTACT-LESS SMART CARD IN WORLD• APRIL 2000, DEPOSIT TAKING COMPANY LICENSE• 2004, REPLACED PARKING METERS

TYPE IMAGE ELIGIBLITY COST AND USE

CHILD 3-11 SOLD FOR HK $70, Initial HK $20,

STUDENTSECONDARY SCHOOLS &

UNIVERSITIESREPLACED BY PERSONALISED

OCTOPUS CARD

ADULT 18+ SOLD FOR HK $150, INITIAL HK $100

ELDER 60+ SOLD FOR HK $70, INITIAL HK $20

PERSONALISED UPON REGISTRATION

SOLD FOR HK $100, INITIAL HK $30. HADLING CHARGES

TYPES OF CARDS

PAYMENT SYSTEM

EPS ADD VALUE SERVICE• ELECTRONIC PAYMENT SYSTEM• ON LOAN– INITIAL DEPOSIT HK $50

• SOLD CARD– NO DEPOSIT– MAXIMUM NEGATIVE VALUE HK $35

• AAVS – AUTOMATIC ADD VALUE SERVICE• BALANCE ENQUIRY• REFUNDING• RECHARGE

USES• INITIALLY ON MTR(Mass Transit Railway)• EXPANDED TO KMB(Kowloon Motor Bus)• EXPANDED TO RETAIL• TRANSPORT - BUSES, MTR, AIRPORTS, TAXI• FAST FOOD, SUPER MARKETS• ACCESS CONTROL UNIT• VENDING MACHINES• PARKING METERS

PRIVACY ABUSE

• 15TH JULY, 2010• 2.4 MILLION RECORDS• OCTOPUS HAD MADE HK$44 MILLION IN

REVENUE.• SIX COMPANIES DURING THE PAST 4.5 YEARS• NEW LAW – CRIMINAL OFFENCE

PROS & CONS

PROS• ACCESS ANYWHERE,

ANY WAY• QUEUE• QUICK• MANUAL LABOR –

REDUCED• RECORD OF DATA

CONSFOOL PROOF SYSTEMHACKEDDUPLICATIONSTOLEN

FUTURE

• ALL TRANSPORT APPLICATIONS• HIGH-VOLUME, LOW-VALUE TRANSACTION

BUSINESSES• STRATEGIC PARTNERSHIPS FOR DEVELOPMENT

OF WIDER APPLICATIONS• HYBRID CARDS– OCTOPUS + CREDIT/DEBIT CARD– CONTACT-LESS AND CONTACT-ON SAME CARD

AAVS

Sony Smart Card Technology

Access Control

Food &

Vending Machine

RETAIL

ENQUIRY

Bus Ticket

METRO

Thank You