October - December

Corona Beer Displays Drive Holiday Cheer

+4.2%+2.2%

Wine

ChampagneSpirits

Beer46%

35%

4%15%

Dollar Share of Beverage Alcohol – US Food

+1.5%+3.9%

• The Beer Category outsells all of the other Beverage Alcohol Segments during the Holiday Season.• Beer holds a 46% share of dollar volume in Grocery stores October through December.• Beer trends are also up +1.5% during this key selling window.

Source: IRI 10/3 - 1/2/11, Total US Food, Dollar Sales

#1 High-End Beer

#1 Import Light

Drive Extra Dollars With Corona for the Holidays

IRI InfoScan, Total US Food, 2010 2 Week Holiday Periods

Closing Display Gaps on non-holiday week Feature Ads to average Summer Levels Achieves an additional $1.4 Million in Opportunity Revenue

$3.5 Million Total OpportunityWhen Displaying Corona at Summer Levels

$1.0 Million Opportunity

$1.1 Million Opportunity

Memorial Day Execution Level% Display Execution

% Display Execution

Components of Corona Display Holiday Success

“O Tannen Palm”

Iconic Commercial Returns+3% vs 2010 TV Schedule

National Value Added

Displays

Why Display Holiday Cheer with Corona Beer?

(1) IRI InfoScan, Total US Food, 1 Week Ending Dec 26, 2010 ;(2) IRI InfoScan, Total US Food, 52 Week Ending Dec 31, 2010

+132%Dollar Lift of Corona during the Christmas/New Year Holiday in 2010 – Highest of any Import 1

#2 Corona Extra 12 Pack Ranking among Beer skus in Total U.S. Grocery 2

#3 Corona Light 12 Pack Ranking among Import Beer skus in U.S. Grocery 2

#1 Corona Extra High-End Brand Ranking 2

-21%Corona Display Gap for Feature weeks compared to Summer Weeks

The Opportunity when that gap is closed October -

December$3.5 Million

Corona Beer Displays Drive Holiday Cheer

• The Beer Category outsells all of the other Beverage Alcohol Segments during the Holiday Season.• Beer holds a 46% share of dollar volume in Drug stores October through December.• Beer trends are also up +8.7% during this key selling window.• Christmas/New Year Holiday is the #1 Sales week for Corona in the Drug Channel• Thanksgiving is Corona’s #5 sales week in the Drug Channel.

Source: IRI 10/3 - 1/2/11, Total US Drug Dollar Sales

Wine

Champagne

Spirits

Beer46%

21%

4%

15%

Dollar Share of Beverage Alcohol – US Drug

+8.7%

+23.6%

-1.1%

+11.4%

Corona Sales hit Annual Peaks During the Holidays in the Drug Channel

IRI InfoScan, Total US Drug, 2010 2 Week Holiday Periods

$400,000 OpportunityWhen Displaying Corona at Summer Levels

$115,000Opportunity

$278,000Opportunity

Labor Day Execution Level% Display Execution

% Display Execution

#5 Week of the Year

#1 Week of the Year