October Dealer Update March Dealer Update

Programs and Priorities Finalize 2016 Spring Advertising & Test Drive Events

Cub Cadet Strongsville Experience/Test Drive Experience

(TDE). See attached Spring Promotion Recap & mail in

rebate offer available at Strongsville Experience Events

Promote your Local Test Drive Event on cubcadet.com by submitting your event information via Cub On Demand

Plan posts and update your social media sites (see Cub On Demand Marketing site for premade downloads)

Snow Preseason & Chore Event Orders Due 3/31/16

NEW 3X PRO and PRO H Models; Enhanced Line UP!

NEW High Performance Blowers

Maximize Cub Cadet Days Promotions $200 off PRO Z 160L EFI & PRO Z 160L KW; $300 off PRO Z

160S EFI & PRO Z 160S KW - March 1 – May 31 $100 off LX 42 EFI and LX 46 - March 9 – March 24 0% financing for 60 months added on TANKS $250 LZ SZ 60 KW DSA through May 31, 2016 $50 LT42 C DSA through October 31, 2016 CORE Pallet Program – see your Field Sales Representative!

New TD & Sheffield Rate Plans available on Dealer Portal

Complete Sheffield Retail Finance enrollment Training materials & enrollment information

https://www.sheffieldfinancial.com/dealer_section Dealers with current Sheffield account need to sign addendum

0% for 24 Month plan added ($1,500 minimum)

Register for Spring Training!

http://events.signup4.com/CubCadetSpringTraining2016

2016 Campaign Launch – Building on Success ESPN Sportscenter Integrations

03/03 Thu 11:00PM

03/10 Thu 11:30PM

03/17 Thu 11:00PM

03/18 Fri 11:00PM

03/24 Thu 11:00PM

03/31 Thu 11:00PM

TV commercials, rotating TV spots of XT Enduro Series and Zero turn

PLUS!

• National Cable - Top 19 Networks

• National digital campaign (paid search, pre-roll video)

• Local Market Power Buy TV, Market Buy Radio and Digital

Increased UV Advertising: March - October

4 Consumer Magazines Full Page Ads

8 Month Digital Campaign Paid search

Cub Cadet Days Promotions Qualifying Product Purchase 2016 Dates

$100 off LX 42 EFI and LX 46 March 9 – March 24

$100 off LX 42 EFI and LX 46 April 21 – to May 4th

Pro Z 100 Series$200 DSA PRO Z 160L EFI & PRO Z 160L KW

$300 DSA PRO Z 160S EFI & PRO Z 160S KWMarch 1– May 31

All Year Promotion Qualifying Product Purchase 2016 Dates

LT42 C $50 DSA November 1 – October 31

Retail Financing Plans Qualifying Product Purchase 2016 Dates

0% financing for 36 monthsExcludes XT1

$2,500 minimum purchase (was $3,000 in 2015)November 1 – June 30

0% financing for 48 months

(Cub Cadet Days Promotion)

XT2 Fab and XT 3

$2,500 minimum purchaseMarch 1– June 30

0% financing for 48 months

Garden Tractors, All Z-Force, All Pro Z Series,

and Tank Series

$3,500 minimum purchase

November 1 – June 30

0% financing for 54 monthsAll Tank Series

$5,500 minimum purchaseNovember 1 – June 30

0% financing for 60 monthsAll Tank Series

$5,500 minimum purchaseMarch 1 – June 30NEW

Test Drive Experience/Experience Strongsville Activation

*valid on purchase of XT Enduro Series, zero turns, wide cut walk

ONLINE ON TOUR AT STORE

FEB 26, 2016 – JUNE 2016

$100 MAIL-IN REBATE DISTRIBUTED AT SPECIAL EVENTS*

See next page for details

10 race activations

SPECIAL EVENT CONSUMER MAIL-IN REBATE OFFER (unadvertised, only distributed at events)

Instructions for consumer to complete to qualify for Cub Cadet mail-in rebate offer (as appears on rebate form)

CUB CADET STRONGSVILLE EXPERIENCE – SAVE UP TO $100 On Select Cub Cadet Products*(*tractors, zero turns, wide-cut walks)

To receive mail in rebate, consumer follows simple steps or visits www.rapid-rebates.com/cubcadettestdrive

and completes form online.

BUY: Any qualifying new Cub Cadet tractor or zero turn and save $100 or qualifying new wide cut walk behind mower and save $50 between the dates below

SEND: 1. This completed form

2. Original store identified receipt dates between the dates below with the qualifying product circled

3. Include a copy of your product registration

MAIL: Cub Cadet Strongsville Experience up to $100 rebate, MO1602381, PO BOX 472, Scottsdale, AZ 85252-0472

RECEIVE: A rebate check up to $100 via mail

To check the status of rebate consumer can visit www.rapid-rebates.com/cubcadettestdrirve or call 1-800-619-4703

Terms and Conditions: Valid on the purchase of a new Cub Cadet. Rebate is valid on these product categories – CC30 Rider, XT1 Enduro Series, XT2 Enduro Series, XT3 Enduro Series, RZT L, RZT S, Z-Force L/LX, Z-Force S/SX, PRO Z 100 L/S, TANK L/LZ, TANK S/SZ, CC600, CC760. Limit one offer per promotional code. Cannot be combined with any other offer.

PROMOTIONAL CODE: Unique to each rebate form. Found at the bottom of rebate form.

PURCAHSE DATES: Valid 2 weeks after the event date. Unique to each event. Dates printed at the bottom of rebate form.

SPECIAL EVENT MAIL-IN REBATE OFFER (unadvertised, distributed at events)

CUB CADET STRONGSVILLE EXPERIENCE – SAVE UP TO $100 on select Cub Cadet products*(*tractors, zero turns, wide-cut walks)

2016 NHRA Mello Yello Drag Racing Series Schedule:

March 17-20 Amalie Motor Oil NHRA Gatornationals Gainesville, FL

April 22-24 NHRA Four-Wide Nationals Charlotte, NC

May 13-15 Summit Racing Equipment NHRA Southern Nationals Atlanta, GA

June 3-5 NHRA New England Nationals Epping, NH

June 9-12 NHRA Summernationals Englishtown, NJ

June 17-19 NHRA Thunder Valley Nationals Bristol, TN

July 22-24 Mopar Mile-High NHRA Nationals Denver, CO

Aug. 18-21 Lucas Oil NHRA Nationals Brainerd, MN

Sept. 16-18 NHRA Carolina Nationals Charlotte, NC

Sept. 23-25 AAA Insurance NHRA Midwest Nationals St Louis, MO

2016 Cub Cadet NHRA Event Activation

NHRA: World's largest auto racing organization the largest promoter of professional drag racing in the world.

Program Document Redemption Method Model Amount Effective Dates Claim by Date

Cub Cadet Days PRO ZPromotion Dated

2/29/2016Program ID 16-7

Register and pay in full within 10 Days of Retail sale. Credit will automatically be issued to open account.

$200 off PRO Z 160L EFI & PRO Z 160L KW

$300 off PRO Z 160S EFI & PRO Z 160S KW

$200

$300

3/1 to 5/31/1610 days of retail

sale

Cub Cadet Days Promotion Dated

2/29/2016Program ID 16-8

Register and pay in full within 10 Days of Retail sale. Credit will automatically be issued to open account.

$100 off LX 42 EFI & LX 46 $100 3/9 to 3/24/1610 days of retail

sale

$100 DSA 900 SeriesPromotion Dated

11/1/2015 (1/6/16 ext)Program ID 16-2

Register and pay in full within 10 Days of Retail sale. Credit will automatically be issued to open account.

933 SWE or 945 SWE. Must place

new order of 2 units (933 SWE and

or 945 SWE) to qualify. See

program document for details.

$100 11/13 to 3/31/1610 days of retail

sale

$50 DSA LT42 CPromotion Dated

11/1/2015Program ID 16-1

Register and pay in full within 10 Days of Retail sale. Credit will automatically be issued to open account.

$50 off LT42 C $50 11/1 to 10/31/1610 days of retail

sale

ZF LZ/SZ 60 KW DSA Dated 9/8/2015

Program ID 15-17

Register and pay in full within 10 Days of Retail sale. Credit will automatically be issued to open account.

ZForce LZ or SZ 60 KW DSA $250 9/8/15 to 5/31/1610 days of retail

sale

March 2016 PROGRAM LOG