The Pharmaceutical Management Science Association is excited to announce that it will be holding the first PMSA European Summit, October 3 - 4, 2017, in beautiful Basel, Switzerland, at the Swissotel!

Who We AreSince 1977, PMSA has served the pharma data analytics community in the United States. Each year, PMSA holds educational events featuring cutting edge trends in pharma analyics. The PMSA Annual Conference, and it’s annual Winter Symposium, are attended by pharma manufacturer and vendor representatives and feature engaging speakers and subject experts.

Why Europe? As the thought leaders in pharmaceutical management science, PMSA is in a unique position to facilitate the sharing of ideas with our peers in Europe, the second largest

commercial market in the world. Their knowledge, techniques and experiences are also an invaluable resource. Target Audience Pharma analytics community members based in Europe, and United States representatives interested in sharing information with their European counterparts Topics Day 1 will focus on EU Data Sources, Analytical Applications, and Data Privacy Requirements. Day 2 will feature sessions on Multi-Channel Marketing as well as Market Access & Pricing.

October 3-4, 2017Basel, SwitzerlandSwissotel

Visit www.pmsa.net/eu for more information, including session summaries, speaker biographies, and more!

Limited sponsorship opportunities are now available for the PMSA European Summit, If you are interested in partnering with PMSA, please contact Chris Walls at cwalls@pmsa.net, or 859-977-7447.

Sponsorship Opportunities:

Reception Sponsor: $8000• May display banner-ups and drop promotional material on

tables at reception• Listed in email promotions and PMSA website as reception

sponsor• Two complimentary registrations to European Summit

Poster Session Sponsor: $8000• May display banner-ups and drop promotional material on

tables at poster session• Listed in email promotions and PMSA website as poster

session sponsor• Two complimentary registrations to European Summit

Emerging Trends in the European Data Landscape Jean Patrick Tsang, PhD, MBA, President of Bayser Consulting

Developing an Information Strategy in OncologyMichael Howes, Principal, and Erik Svenson, Principal, ZS Associates

Analytics & Innovation Management - A Customer Panel DiscussionArvindh Balakrishnan, Vice President of Sales & Marketing, Axtria

Merging Social Data with Structured Data for Advanced Analytical Applications Suhash Bhavsar, Business Consulting Manager, ZS Associates

Maximize the Potential of Integrated Healthcare Datasets Without Breaching Privacy Laws Tom Haskell, Global Head of Data Analytics, Kantar Health and Dr. Jessica Santos, Global Compliance Director, Kantar Health

Multichannel Marketing in the European Environment: Analytical Best Practices and EvolutionDavid Wood, Ph.D., Sr. Principal, Axtria & Devesh Verma, Ph.D., Principal, Axtria

An Advanced Analytics Approach to Resource Allocation Optimization & MCM Analytics for an Emerging MarketPeter Ingraham, COE, Senior Director Global Analytics, Sanofiand Sreya Chattopadhyay, Associate Principal, Analytical Wizards

Digital Analytics and Reporting Journey Asif Pesnani, Manager, ZS Associates

Pharmaceutical Launch Sequence Optimization: Navigating International Reference Pricing to Reduce Global Price ErosionPatrick Homer, SAS

Combining Data with Insights and Modelling: How to Forecast The Sales of Oncology Emerging TherapiesAndrew Merron, Executive Director, Oncology, Decision Resources Group

Dynamic Pricing: Establishing Winning Pricing Strategies in Markets Where Biosimilars Are Entering Based on Dynamic Difference Approaches, Delphi Panels, and Decision Trees Christopher Teale, Senior Vice President, GfK

Sessions at the Summit will include:

The Swissotel in Basel is centrally located at the exhibition square and is in walking distance of the old town, numerous sight seeing spots and the River Rhine.

While at the hotel, you can make use of the complimentary Mobility Ticket, for free use of the public transportation system during your stay, even for the day of your arrival and departure. Furthermore, Swissotel’s concierge team will be delighted to assist in planning a day trip or organize tickets to numerous events and shows in and around Basel.

See what attendees at recent PMSA events are saying:

• “This is a great conference, with lots of opportunities to connect with folks in the industry.”

• “[The conference] provided great opportunities to interact with colleagues and clients.”

• “Thank you for putting on an excellent conference. This was my first time and it exceeded my expectations!”

• “The conference was great — venue, topics, and speakers.”

• “Nicely organized and good speakers.”• “Keep up the great work.”

Payment Information❍ Our check is enclosed (made payable to PMSA).

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Sign and return the application with payment to:PMSA446 E High Street, Suite 10Lexington, KY 40507PHONE: (859) 977-7451 FAX: (859) 271-0607PMSA Federal ID: #52 1589882

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PMSA European Summit Sponsor Registration FormInstructionsPlease complete all sections of this application. Type or print exactly as you wish the information to appear in the conference publicity materials. Please reply by September 1, 2017.

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Please select one of the following sponsorship packages:

❍ Reception - $8000

❍ Poster Session - $8000

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