OCTOBER 2017 STIA Month End Recap Dashboard · 2019-11-07 · Collections Jan Feb Mar** Apr May Jun...

STIA Month End Recap

Dashboard

OCTOBER 2017

STIA Transient Occupancy, ADR and RevPAR Comparison

63.4%

60.6%

60.3%

59.6%

59.3%

56.0%

$221.75

$231.37

$211.93

$217.61

$186.99

$190.47

October 2017 YTD RevPAR

$140.68

$140.30

$127.70

$129.70

$113.13

$108.86

(5 Yr. Avg. 2012-2016)

Visit Seattle CONFIDENTIAL

Source: Smith Travel Research | rev. 10/31/2017

Month & Weekend

Occupancy Average Room Rate RevPAR

Market 2017 2016 % Change 2017 2016 % Change 2017 2016 % Change

Vancouver Downtown 91.6 93.0 -1.5 221.06 186.83 18.3 202.41 173.76 16.5

Seattle TIA 92.3 91.4 1.0 247.74 239.53 3.4 228.74 218.93 4.5

Bellevue-Eastside 82.2 82.7 -0.6 196.20 196.28 0.0 161.19 162.27 -0.7

Denver Downtown 84.2 86.4 -2.6 200.56 197.24 1.7 168.82 170.40 -0.9

San Diego CBD 80.8 84.5 -4.3 203.17 199.88 1.6 164.17 168.84 -2.8

Phoenix Central, AZ 62.0 62.4 -0.7 129.50 137.66 -5.9 80.24 85.89 -6.6

Portland Central City 86.8 89.0 -2.5 191.91 200.57 -4.3 166.51 178.44 -6.7

San Francisco Market St 89.1 91.5 -2.6 262.70 275.82 -4.8 234.17 252.51 -7.3

Los Angeles CBD 76.4 82.5 -7.4 188.90 191.03 -1.1 144.33 157.59 -8.4

Competitive SetSeptember 2017 vs. September 2016





Phoenix Central, AZ 73.3 65.5 11.9 163.49 154.11 6.1 119.76 100.88 18.7

Vancouver Downtown 80.1 77.3 3.6 168.61 150.67 11.9 135.09 116.51 15.9

Denver Downtown 84.5 80.7 4.8 220.33 207.06 6.4 186.29 167.11 11.5

Seattle TIA 86.6 82.5 5.0 209.26 199.49 4.9 181.32 164.57 10.2

San Diego CBD 80.7 79.7 1.3 210.07 196.90 6.7 169.61 156.90 8.1

Los Angeles CBD 78.7 80.1 -1.7 205.97 198.34 3.8 162.05 158.83 2.0

Portland Central City 84.6 84.4 0.3 187.05 191.43 -2.3 158.26 161.47 -2.0



Competitive SetOctober 2017 vs. October 2016





Vancouver Downtown 81.1 81.5 -0.6 188.68 170.69 10.5 152.98 139.18 9.9

Seattle TIA 86.3 84.2 2.5 223.48 210.92 6.0 192.90 177.62 8.6

San Diego CBD 82.0 82.0 0.0 212.13 202.28 4.9 174.01 165.88 4.9

Phoenix Central, AZ 68.3 68.1 0.3 158.10 154.42 2.4 107.97 105.15 2.7

Denver Downtown 79.0 78.9 0.1 189.75 187.69 1.1 149.89 148.11 1.2

Los Angeles CBD 79.4 81.0 -2.0 196.49 191.76 2.5 156.08 155.42 0.4


Portland Central City 82.9 84.1 -1.4 185.31 186.08 -0.4 153.70 156.50 -1.8


Competitive SetOctober 2017 YTD



STR Seattle Downtown History & Forecast2017

Occupancy ADR RevPAR

Year % % Change $ % Change $ % Change

2012 78.2 162.95 127.49

2013 79.7 1.9 ▲ 174.36 7.0 ▲ 139.05 9.1 ▲

2014 82.2 3.1 ▲ 191.17 9.6 ▲ 157.12 13.0 ▲

2015 83.3 1.4 ▲ 204.96 7.2 ▲ 170.76 8.7 ▲

2016 82.7 -0.7 ▼ 211.93 3.4 ▲ 175.44 2.7 ▲

2017* 84.5 2.2 ▲ 223.99 5.7 ▲ 189.31 8.0 ▲

2018* 82.7 -2.2 ▼ 236.64 5.6 ▲ 195.59 3.3 ▲

Source: Smith Travel Research , Size of Subset: 10,960 rooms | rev. 11/10/2017


*Forecast

Collections

Jan Feb Mar** Apr May Jun Jul Aug Sep Oct Nov Dec2017 YTD

Total

2017 Budget

TotalVariance

City

Collections*$533,152 $562,714 $650,493 $635,032 $684,749 $695,554 $692,239 $738,632 $675,970 $5,868,535 $7,100,000 ($1,231,465)

*City collections are booked to the month for which they were collected (not collection date)

**As of 011.29.17:

(1) outstanding for March: Hotel Max

(3) outstanding for September: Inn at Queen Anne, Travelodge Seattle Center, Kimpton Hotel Monaco

rev. 11/29/2017


August 2017 YTD

Expenses

Administration (Salaries & Operating Exp), $525,060

Advertising, $5,535,730

Fams, Sites, Press trips, $196,785

Partnerships, $399,418

Client Events/Sales Missions, $90,478

Special Events, $442,227 Market Research, $114,235


rev. 11/28/2017

October 2017 YTD

Source: Office of Travel and Tourism, August 2016 | rev. 03/07/2017

Arrivals with Port of Entry SeattleMay 2017 YTD & May YOY Data

COUNTRY 2017 20162017 v. 2016

(YOY comparison)2015

2016 v. 2015(YOY comparison)

20142015 v. 2014



China 55,673 49,870 12% 44,606 12% 31,051 44% 18,821 65%

Korea 18,576 21,309 -13% 23,428 -9% 8,918 163% 9,620 -7%

United

Kingdom19,787 21,016 -6% 22,552 -7% 15,299 47% 11,787 30%

Japan 17,019 18,831 -10% 24,774 -24% 20,295 22% 23,467 -14%

India 16,437 18,043 -9% 13,540 33% 10,373 31% 8,143 27%

Germany 12,419 13,095 -5% 15,186 -14% 8,476 79% 8,845 -4%

France 5,609 6,710 -16% 7,486 -10% 5,138 46% 4,982 3%

Australia 4,020 4,318 -7% 4,500 -4% 2,251 100% 2,232 1%

Mexico** 3,761 1,357 177% 1,072 27% 533 101% 316 69%

Hong Kong 1,688 1,780 -5% 2,276 -22% 867 163% 1,063 -18%

**Excludes entry by landVisit Seattle CONFIDENTIAL

Source: Office of Travel and Tourism, April 2017 | rev. 11/21/2017

Source: Office of Travel and Tourism, August 2016 | rev. 03/07/2017

Arrivals with First Intended Address of Washington StateMay 2017 YTD & May YOY Data

COUNTRY 2017 20162017 v. 2016


2016 v. 2015(YOY comparison

20142015 v. 2014



China 48,563 42,825 13% 38,179 12% 34,569 10% N/A N/A

United

Kingdom24,904 25,010 0% 26,403 -5% 22,944 15% 28,961 -21%

Japan 21,142 19,471 9% 20,996 -7% 18,669 12% 22,031 -15%

Korea 20,919 19,335 8% 18,681 4% 16,213 15% 24,261 -33%

India 20,519 19,123 7% 17,336 10% 17,921 -3% N/A N/A

Germany 13,517 14,526 -7% 16,085 -10% 12,062 33% 15,557 -22%

Australia 10,740 10,614 1% 10,692 -1% 9,241 16% 11,558 -20%

Mexico** 8,873 8,559 4% 8,483 1% 7,094 20% 6,031 18%

France 7,309 7,423 -2% 8,026 -8% 6,228 29% 7,879 -21%

Hong Kong 2,345 2,284 3% 2,452 -7% 2,328 5% N/A N/A

**Excludes entry by land


Source: Office of Travel and Tourism, April 2017 | rev. 11/21/2017

Media Value Report

China; $11,638,387

Japan; $932,320

Germany; $2,524,031

France; $6,592,375

United Kingdom; $2,538,641

Korea; $1,742,415

Australia; $875,828


rev. 11/21/2017

JANUARY - OCTOBER 2017 MEDIA VALUES | USD

SPEND BY DOMESTIC VISITORS

KING COUNTY, Q2 2017 v. Q2 2016

ORIGINATING MSA CARDHOLDER COUNTTOTAL SPEND

(CHANGE ‘17/‘16)

Phoenix, AZ 117,304 23%

Los Angeles, CA 265,616 13%

San Francisco, CA 200,443 15%

San Diego, CA 74,754 14%

New York, NY 113,703 18%

Bellingham, WA 81,967 11%

Washington, DC 135,398 23%

Portland, OR 349,586 9%

Chicago, IL 95,628 5%

Spokane, WA 80,192 3%

Source: VisaVue, 2017 | rev. 09/26/2017

PERCENT OF TOTAL SPEND BY DOMESTIC VISITORS

KING COUNTY, Q2 2017

8%

7%

6%

4%

3%

3%

2%2%

2%2%

61%

Los Angeles, CA

San Francisco, CA

Portland, OR

New York, NY

Phoenix, AZ

Washington, D.C.

Chicago, IL

Bellingham, WA

Spokane, WA

San Diego, CA

Other

*excludes Puget Sound region spend


SPEND BY INTERNATIONAL VISITORS

KING COUNTY, Q2 2017 v. Q2 2016


COUNTRY OF ORIGIN CARDHOLDER COUNTTOTAL SPEND

(CHANGE ‘17/‘16)

Australia 7,886 3%

Germany 7,017 -1%

China 26,661 16%

Japan 10,796 -3%

France 3,752 -23%

South Korea 7,702 -10%

United Kingdom 15,059 -14%

Canada 129,054 6%

Mexico 4,338 -21%

SPEND BY SEGMENT


33%

35%

11%

4%

17%

FRANCETotal Spend

33%

27%

12%

4%

23%

GERMANYTotal Spend

32%

24%

1%

16%

18%

Australia Total Spend

52%

17%

13%

4%

14%

UNITED KINGDOMTotal Spend

Lodging

Retail

Restaurants

Cruise Lines

Other



SPEND BY SEGMENT


Lodging

Retail

Restaurants

Cruise Lines

Other

24%

37%

14%

2%

24%

SOUTH KOREATotal Spend

14%

59%

10%

1%

16%

CHINATotal Spend

39%

28%

15%

1%

17%

JAPANTotal Spend



Monthly Activities and Website AnalyticsSeptember & October Activities: Turning Tables, International First Takes



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