October 19 – 21, 2018 - Cottage...

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October 19 21, 2018 The International Centre, Toronto

Transcript of October 19 – 21, 2018 - Cottage...

Page 1: October 19 – 21, 2018 - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2015/02/...Clothing & Footwear 26% 58% 58% of attendees are planning a cottage build or major

October 19 – 21, 2018The International Centre, Toronto

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The Fall Cottage Life Show attracts hard-core cottagers who arrive with a game plan to upgrade, improve or build their dream place. At past shows, this has meant steady traffic and strong business for builders, contractors, architects, designers, building products & materials, water & septic solutions, alternative energy, composting toilets & much more!

What Fall Show attendees come to buy

Building Products 25%

Building Services 37%

Bunkies, Sheds, Gazebos 25%

Heating Systems 18%

Septic Systems, Toilets, etc 23%

Water Systems 26%

The final touch – inspired shoppingShopping the Fall Cottage Life Show for that “special something” is a treat for both attendees and exhibitors alike. One-of-a-kind items abound and impulse purchases are the norm. We call it “Inspired Shopping”. You’ll call it successful business! Whether it’s for your cottage, home or a unique gift idea, exhibitors will see great returns.

What Fall Show attendees liked and bought

Arts, Crafts & Décor 33%

Indoor Furniture 22%

Outdoor Furniture 28%

Clothing & Footwear 26%

58% 58% of attendees are planning a cottage build or major improvement in the next two years!

Plan, upgrade, build “A great show, and the perfect opportunity to connect with new cottage owners as they are planning for their future projects” –Brandon Jewitt, On The Water Designs

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Summer stuff at a fall show? You bet!

“The Cottage Life Show represents a great opportunity for us to establish credibility with the cottage community, meeting prospects, and re-engaging current customers”

– John Debono, Well Built Bunkies and Sheds

FAQsWho attends the show?More than 11,000 people attend the Fall Cot-tage Life Show. The majority (72%) have a household income over $100,000, and they (90%) visit the show with family members. Over 80% own a cottage or vacation property, and 17% own land on which they plan to build. The most popular ownership areas are Georgian Bay/Parry Sound, Kawarthas, Muskoka, and Haliburton.

How does the Fall Cottage Life Show compare to the Spring Cottage Life Show?Although the Fall Cottage Life Show is smaller and has fewer attendees, many exhibitors do as much (or more) business. Exhibitors are able to spend quality time with attendees, and for many products and services a higher percentage of attendees are actively shopping than they are at the Spring show. Many of our exhibitors find exhibiting in both shows to be a highly-effective strategy for securing sales.

Is there a deadline for booking exhibit space?While there is not an actual deadline date to book, we encourage you to do so early in order to secure a spot and ensure your logistical requirements are met. The 2017 Fall Cottage Life Show sold out, with waiting lists for certain exhibit categories in place by July. As an incentive for early booking, there are additional savings on the booth rate for those who book by July 7th.

What is provided in the exhibit space?Drape and rail are provided at the back and sides of each booth. Please see “Included in your booth fee” (on back page) for further details.

Is anything else required to exhibit?Signage indicating your company name and a floor covering are mandatory for all exhibits but not provided. Proof of liability insurance with a minimum of $2,000,000 is required for partici-pation in the Cottage Life Shows. Further details are provided upon booking.

Is electrical hook-up included in booth cost?No. An electrical order form will be made avail-able prior to the show.

Are there any other costs associated with participation in the show?Other than booth cost, electrical, and potentially insurance, all other costs are within your control. Items such as signage, floor covering, tables, booth structures, and the like are available from designated suppliers, but you are welcome to bring your own with you. Phone and internet services are available for purchase.

When will we receive our booth location?Once the majority of the available floor space is accounted for, which we anticipate will be by the end of August, exhibitors will be asked to indicate logistical requirements for their booth. Confirmation of booth location, along with a finalized floor plan, will be mailed approximately one month prior to the show.

When do I move in and out?Thursday is the designated move-in day. Each exhibitor will be assigned a specific move-in time. Move-out is Sunday and Monday, commencing at show-close.

What Fall Show attendees shop for:

Docks & accessories 35%Power boats 13%Canoes & kayaks 20%Sporting goods & water toys 29%Offroad vehicles 8%Hot tubs & spas 12%

Every year the Fall Cottage Life Show attracts new cottage owners, end-of-season shoppers, and die hard cottagers who can’t wait for life on the lake next spring. Shopping for next season’s toys gives cottagers peace of mind and something to look forward to!

Working together towards successThe Fall Cottage Life Show team is dedicated to putting on the best possible show with the best possible results. Expertise in show management, logistics, features and marketing all come together for a weekend of interaction between quality exhibitors and quality attendees. The results speak for themselves.

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Details

Location• The International Centre, 6900 Airport

Road (at Derry Road), Toronto• Conveniently located at the centre of

Canada’s largest consumer market and North America’s largest cottage market, with more than 8 million people and 250,000 cottagers within a one-hour drive

• Free parking for exhibitors and attendees

Advertising & promotion• Multi-page ads in Cottage Life magazine,

reaching 1.4 million readers per issue• Ads in major newspapers including the

Toronto Star• Radio ads promoting the show will run

on major Toronto stations and select cottage-country stations

• Extensive promotion on cottagelife.com, e-newsletters, Twitter, Facebook, and other popular websites and social media

• TV ads on the Cottage Life Channel and other channels

• A professional public relations campaign, ensuring coverage in print, radio, and TV news

AccommodationsSpecial rates for exhibitors at the official show hotel, the Holiday Inn Toronto Airport, including shuttle service to and from the show.

Show DirectoryProduced by the experts at Cottage Life magazine, our full-colour, magazine-format directory is kept long after the show is over.

Included in your booth fee• For booth space (10' depth), 8' back-

wall drape and 3' sidewall drapes are provided. For booths in the Trading Post and Cottage Flavours (5'-depth), 8' backwall drape and 8' sidewall drapes are provided. For bulk space (20' depth or greater), drape needs are assessed on site.

• Exhibitor badges (number based on booth size)

• Material handling for loading and unloading of exhibit material

• Crate removal/storage and on-site trailer storage

• 24-hour security• Six complimentary passes for

customers or prospects• Show Directory listing, alphabetically

and by product category

AIRPORT RD

EGLINTON AVE

HW

Y. 27 ISLINGTO

N AVEDIXON RD

DERRY RD

DatesMove-in day • Thursday, October 19

(scheduled by booth)

Show days• Friday, October 19, 11 am – 8 pm • Saturday, October 20, 9 am – 6 pm • Sunday, October 21, 10 am – 5 pm

Move-out days • Sunday, October 21

and Monday, October 22

To apply for spacePlease complete the enclosed application form and send it, along with your deposit to:

The Fall Cottage Life Show130 Merton St., Ste. 200 Toronto, ON M4S 1A4

Fax: 416-599-0800 Email: [email protected]

ContactGreg McLeod Director of Consumer Shows 416-599-2000 ext. 237 [email protected]

Erinn Wright Manager of Consumer Shows 416-599-2000 ext. 224 [email protected]

Jade Cannata Account Representative 416-599-2000 ext. 255 [email protected]

Brought to you by

COTTAGE LIFE MAGAZINE · COTTAGELIFE.COM · COTTAGE LIFE SHOWS · COTTAGE LIFE TELEVISION · COTTAGE LIFE SHOP

2017 SHOW GUIDE & MAP

2018 Fall Cottage Life Show Directory

“Simply THE BEST place to find everything that your cottage needs!” –Stu Leggett, CLAUSTRO Studios

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The trusted brand for cottagers

The Cottage Life ShowsSince 1994, the Cottage Life Shows have been putting businesses like yours face-to-face with cottage owners. Draw-ing cottagers from across central and southern Ontario, the Spring Cottage Life Show has become the unofficial kick-off to cottage season for nearly 40,000 cottagers, while the Fall Cot-tage Life Show fills a valuable niche by attracting more than 10,000 attendees in active buying and planning mode. The newest member of the Cottage Life fam-ily, the Ottawa Cottage Life & Backyard Show draws 10,000 passionate cottage and home owners from across east-ern Ontario and western Quebec. The Edmonton Cottage Life & Cabin Show happens in April and attracts a highly-qualified audience of more than 6,000 enthusiastic cottage, cabin, and log and timber frame home owners and buyers from all over Western Canada. Contact us now to discuss how our shows can work for your company – year-round, and across the country.

Cottage Life DigitalCottagelife.com now reaches more than 400,000 unique visitors a month with vid-eos, articles, galleries, and quizzes. Our

weekly Dockside e-newsletter reaches more than 49,000 subscribers weekly. Our combined social fan base of 675k+ is highly engaged, mostly Canadian, and quickly growing. Contact us today to optimize your digital budget with our customized branded content programs.

Cottage Life Magazine Cottage Life magazine has been the leading media source for all things cottage for more than 30 years.Now serving a national audience with its Cottage Life West edition, the magazine reaches 1.4 million readers every issue. It has been named Magazine of the Year by the National Magazine Awards and was named 2017 MultiPlatform Brand of the Year by Magazines Grand Prix.

Cottage Life TelevisionCottage Life Television connects viewers with their passion for cottaging and outdoor living. With a dedicated and engaged national audience of over 2.5M Canadian homes and exclusive, original programming that celebrates DIY, design, real estate and more, no-one captures weekend living like this.Content integration opportunities available.

Cottage Life is the only award-winning multi-media brand that targets affluent customers who maintain two homes! Have a look at our current multi-platform offerings and let us customize a program that delivers towards your sales targets.

Show SponsorshipsSponsorship programs at the Fall Cottage Life Show provide a unique opportunity to increase your company’s visibility and engage with a large passionate consumer base – all under one roof.

Let the Cottage Life team develop a custom turnkey activation for your brand. We have a wide range of options ranging from feature area sponsorships and sampling programs, to dynamic floor decals and aisle signage. We will work with you to create a program that suits your budget and builds engagement for your brand.

Promotional exposure exclusive to Show SponsorsIn addition to on-site activation opportunities, we offer a multi-plat-form media program in our sponsor-ship packages. Your company logo can appear on the following:

• Special double page ad in the Fall issue and full page ad in the Winter post-show issue of Cottage Life (1.4 million readers per issue)

• Pull out map in the Show Guide distributed at the show (10,000+ attendees)

• On-site signage at info booth and at activation area (if applicable)

• Two pre-show dockside newsletters (46,000+ subscribers)

• Full-page Show Directory print ads• Show website• Digital show drivers on

cottagelife.com

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Special advertising program EXCLUSIVE TO EXHIBITORS AND SPONSORS

Cottage Life Magazine Advertising Show Promotion Take your show exposure to new heights!The annual multi-page promotional section will appear in the Fall 2018 pre-show issue of Cottage Life Magazine. Our award-winning writer will showcase your product or service in a compelling service-style article. Don’t miss this opportunity to give readers a special sneak peek at what you are featuring at the show. Make sure you are on their must-see list.

Space is limited. Take advantage of this special rate, offered only to show exhibitors and sponsors.

Early booking deadline July 13, 2018For further details and booking information please contact:

Rosemary Munroe [email protected] 416-440-7062

Mylène Tomkin [email protected] 416-440-7272

Cottage Life Media, a division of Blue Ant Media Solutions Inc.

130 Merton St., Ste. 200, Toronto, ON M4S 1A4

T: 416-599-2000 F: 416-599-0800 E: [email protected]

cottagelife.com/shows

October 20 – 22, 2017 The International Centre, Toronto 4

OCTOBER 20 – 22, 2017

Linwood has been designing and building homes for nearly 50 years, but no two homes have ever been the same, says Craig McFarlane, the vice-president of retail sales. “We’ve worked on over 10,000 projects and learned from experience how to manage the entire building process effortlessly.”

Linwood’s hard-earned design-and-build solutions translate into a risk-free, cost-saving experience for every customer, he adds. That’s why the company consistently appears as a finalist among the top builders across Canada in the Canadian Home Builders’ Association National Awards for Housing Excellence.

“There isn’t a situation we haven’t tackled at some point and can manage on your behalf,” says McFarlane. Here are two important ways Linwood eliminates design-build risks.

Site-specific design“Choosing the right design upfront is the single biggest way to ensure cost savings,” says McFarlane. This is especially true when it comes to matching the actual design of a house to its placement on a property.

“We consider numerous criteria in Linwood’s Site-Specific Design solution, from elevations to setbacks, that save money in the long run and ensure the best design for living.”

Designed to budget“Linwood customers receive a 138-page guide to building a custom cottage, which includes one of the most thorough budgeting tools in the industry, because we believe in empowering customers,” says McFarlane. The company also offers a price guarantee.

Ask about the inspiring and educational bus tour McFarlane leads every spring and fall to a dozen or more spectacular Linwood homes at various stages of construction. “Our proven processes educate and empower customers every step of the way.”linwoodhomes.com | (888) 546-9663

Linwood Custom Homes Differenceü  Princess Margaret Cancer

Centre lottery cottage prize year after year

ü  Design from scratch or choose from 400 post-and-beam or traditional designs

ü  Site-Specific Design solutions that ensure the best design for your property

ü  Complete building packages manufactured in British Columbia

ü  75 per cent made from renew-able resources

ü  Designed to budget—ask about Linwood’s price guarantee

ü  In-house design and produc-tion team ensures cut and package accuracy

ü  Choose from three build options: be your own GC, choose from Linwood’s Independent Home Builder network, or use Linwood’s construction team

Removing the risks of custom cottage buildingLearn how Linwood Custom Homes has perfected the process

Full-page $4,300

Double-page spread $7,700

October 20 – 22, 2017 The International Centre, Toronto 6October 20 – 22, 2017 The International Centre, Toronto5

SEE YOU AT THE FALL COTTAGE LIFE SHOW OCTOBER 20 – 22, 2017

Discovery Dream Homes designs (and builds) your heart’s desireYou can do more than imagine your dream cottage. Discovery Dream Homes will bring it to life before your eyes with the industry’s leading virtual software

As exciting as it is to build a one-of-a-kind dream cottage, the unknown can be unsettling for an otherwise confident customer, says Raymond King, the CEO of the family-operated company Discovery Dream Homes. With almost 40 years in the industry, the King family has been designing and building log, timber, and contemporary-style homes throughout cottage country.

“Here at Discovery, our talented design team eliminates all question marks. First, we strive to get to know our clients and how they’ll use their future cottage. We want to understand their needs and wants,” explains King. “And then we knock the clients’ socks off with a dynamic and highly personalized 3-D design, using our unique state-of-the-art virtual modelling software.

Shawn Hunter, the director of design at Discovery explains: “Cus-tomers’ jaws drop the first time they see and get to explore their virtual dream cottage. They are consistently surprised and delighted when they can ‘walk through’ and see every detail, from how light flows into a win-dow to how a beloved painting will look over a fireplace.” He adds that customers can pore over their model design in the comfort of their own home using their phone or iPad at their leisure. “We spend as much time as needed reviewing and altering features with clients in any environ-ment they’d like.”

Hunter explains that the key to producing mind-blowing designs is to listen to customers. “I just left a job site in Parry Sound where I spent half the day walking the property and talking with the owner. As I felt the breeze come up off the lake, he shared his sentimental memories of the space and the land. Our team is dedicated to experiencing a customer’s passion and capturing and embodying their emotion in a cottage design.”

Discovery’s software isn’t just a design tool, however. “We use the 3-D modelling when working with engineers to create construction drawings,” explains Hunter. “The contractor is able to look at those same construc-tion documents and can ask us questions online using his phone or iPad.”

From design to build, no design detail is ever quite the same, since every design evolves from the interaction with each individual client, adds Hunter. “Using state-of-the-art software, constant communication, and site visits allows for the client to receive the best design available.”

King adds, “Building a dream cottage is as much about the journey as the end result. This is your journey. We’re just here to support you.” discoverydreamhomes.com | (866) 395-5647

The Discovery Dream Homes DifferenceDiscovery Dream Homes has been delighting cottagers for more than 25 years with offerings that set it apart from other design-build companies.

ü  Contemporary, hybrid design leaders, with log and timber-frame roots

ü  A detail-obsessed design team that inspires creativity and confidence

ü  Total customization via an unparalleled 3-D virtual design experience

ü  Seamless flow from design to drawing that eliminates costly errors (and middle-men)

ü  Precision that results in cost savings, thanks to a state-of-the-art manufactur-ing facility

ü  Trouble-free build, with the most-complete top-quality product package in the industry

ü  Lifetime warranty on manufactured products

“Our team is dedicated to experiencing a customer’s passion and capturing and embodying their emotion in a cottage design.” —Shawn Hunter, director of design at Discovery

Special exhibitor rates for advertising on cottagelife.com.

Half-page $2,650

build experience that surpasses all their hopes. Visit the model showhome on Highway 11 in Gravenhurst.

Fred Haas, a cottage owner and founder and owner of Markham, Ont.-based TECH HOME Ltd., has spent the past 43 years offer-ing an unparalleled design and build experience for thousands of cottage owners in Ontario.

“Fred’s won a lot of awards for his cottage designs,” says son Stephen Haas, General Manager at TECH HOME in Markham, Ont. “But he also takes pride in providing the most value you’ll find in a cottage country build.” For example, high quality insulation, plywood floors and walls, and hardwood flooring throughout.

Not only that, TECH HOME customers can expect attention to detail, quality materials, craftsmanship, and a turnkey

SEE YOU AT THE FALL COT TAGE L IFE SHOW

V IS I T US AT T HE FA LL COT TAG E L I FE SH OW | O C TO B ER 2 1  –   23 , 2016 , T HE IN T ERN AT I O N A L CEN T RE , TO RO N TO

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Beauty. Proportion. Efficiency. These are some of the qualities you imagine in your dream custom cottage design and build.

Trust and value probably aren’t considerations until you start the process, and discover:• You’re embarking on a gigantic investment.• Getting your dream home hinges on the strength of your design

and build partner.

V isitors to Georgian Bay’s largest city often have an

‘ah-ha’ moment and it changes their lives for the better, says Steve Furness, Manager of Economic Development, for the City of Owen Sound. Few realize how close Owen Sound is to the Greater Toronto Area or that it offers a thriving urban community with unparalleled access to the outdoors. “People of all ages fall in love with our relaxed vibe and easily catch a passion for the community,” says Furness. “There is just so much to see and do, year-round!

CLOSE TO NATURE

Imagine cruising Georgian Bay or the Sydenham River to fish before heading to work, or start-ing your outdoor hike on the

Niagara Escarpment from your front door. Kids love Harrison Park for picnics and swimming, and flock to the Kelso Beach splash pad. Owen Sound is only a 20-minute drive to Sauble Beach, an hour to Cyprus Lake in Bruce Peninsula National Park and 45 minutes east to skiing at Blue Mountain. You really don’t have to wait for the weekend to enjoy mother nature. URBAN LIVING

Owen Sound’s downtown has more than 330 businesses! Explore the unique shops or experience the galleries, muse-ums and festivals available year round. With a diverse economy and high speed internet, Owen Sound is a great choice if you’re

transitioning to retirement or a second career. Owen Sound’s largest waterfront development is Cobble Beach, a 574-acre development that is Georgian Bay’s Extraordinary Waterfront Golf Resort Community.

Custom cottages without custom pricingTECH HOME offers the best value per square foot of design and build  – just ask plenty of cottage-country homeowners.

Fresh air, clean water and so much moreYour dream lifestyle beckons from Owen Sound, Ontario, an easy two hours from Toronto

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Come visit our booth at the Cottage Life Show to learn more about Owen Sound’s lifestyle opportunities. Owen Sound is ‘where you want to live’.

techhomeltd.com (888) 417-8761

owensound.ca (519) 376-1440

WHY TECH HOME

• Award-winning, fully customized design!

• Best value per sq. ft.

• Top quality finishes and specifications!

• Centrally located head office

• Outstanding customer service from start to finish!

Owen Sound’s average home

price is $220,000!

Quarter-page $1,590

other Powder Trap® insect solutions for Asian Lady Beetles (ladybugs), ants and earwigs at the Cottage Life Show.

OCTOBER 21  –   23 , 2016 , THE INTERNATIONAL CENTRE, TORONTO

V IS I T US AT T HE FA LL COT TAG E L I FE SH OW | O C TO B ER 2 1  –   23 , 2016 , T HE IN T ERN AT I O N A L CEN T RE , TO RO N TO

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Modern. Rustic. Hybrid. You name your cottage’s style,

the talented team at Sunspace will creatively customize its incredibly versatile Weather-Master® vertical stacking win-dow and door system to provide you with a beautiful space thatfeels like a screened room andoffers the comfort of a sunroom.

“The impact on your cottage experience is unbelievable considering you’re gaining an extra indoor-outdoor room on either the porch, or deck or both without investing in a full-blown renovation,” explains Bob Newnham, Director of Marketing and Branding at Sunspace Sunrooms.

Here are some of the features that make the WeatherMaster®

But you can change the colour and sizing to meet your needs.

INCREDIBLE

FUNCTIONALITY

The system offers maximum functionality with effortlessstacking (up, down or in the

middle!) for 75 to 100 percent ventilation. The WeatherMaster® Plus Stacking Door Plus system can act as a venting window and door, or be easily folded out of the way.

QUALITY THAT LASTS

The system is built to handle the heavy use. The ViewFlex vinyl glazing is fog- and shatter-proof – more durable than glass! Also the SideClear pleated screen system’s P.E.T. mesh is up to three times more durable than traditional screening.

Check out displays and ask about special pricing at the fall Cottage Life Show.

system so popular with cottag-ers, including Colin and Justin, the design duo of Cabin Pressure.

CREATIVE APPLICATION

The system’s aluminum-extrusion, clean, black lines are well-suited to any design style.

Add another elegant room to your cottage!Change the colour or size of the WeatherMaster® Window, Door and Enclosure System to enhance your cottage life

sunspacesunrooms.com (800) 755-3365

WeatherMaster® systems save you the headacheof a DIY job or the cost of high-end alternatives.

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The cottage is a sanctuary, and one that should be

safeguarded against vandals, thieves and devastating events like fire and flood. “All too often, cottagers only think about security after their piece ofparadise has been spoiled,” says Benjamin Tromblay, Residential Sales Manager, ADT Security Services Canada. “But the truth is you need a security system before events happen.”

ADT’s dedicated Customer Monitoring Centres are on alert 24/7 and able to notify police, fire department or ambulance, even if you’re not there. Ask about a free consultation with an ADT security specialist to develop a customized solution that’s right for you.

Get the ultimatein cottage securityADT’s advanced security systems offers you peace of mind

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Place a Cluster Buster PowderTrap® on your window, and

almost immediately those pesky flies will be gone. Then leave it there for up to two years of maintenance-free, eco-friendly, 100% non-toxic fly removal.

“That’s up to 10 times longer effectiveness than other fly removal systems,” points out Powder Trap® President Damon Clarke. He and his wife Lindsay Cook took over the family-owned, local business from his father, who invented the all-natural innovation in 1999.

“Bugs quickly sink into our patented lightweight powder made with eggshells, keeping insects out of sight and out of mind,” explains Clarke. Each trap holds 1,000 flies! Ask about adt.ca (800) 795-6351 powdertrap.com (877) 359-7687

Finally! Safe, long- lasting bug removal!Powder Trap® is the most cost-effective trap you can buy

Remote security!

Using ADT’s video surveillance and ADT Pulse® InteractiveSolutions cottagers can:

• Help deter burglars by answering the doorbell in real-time from your phone!

• Be notified via text message or email if your boat’s stolen by real-time motion detection cameras.

• Be alerted to flood and fire and help prevent extensive damage.

• Change your A/C or heat temperature or turn on lights for your arrival!

Powder Trap Clean Natural Living

®

Powder Trap® Pluses✔ 100% non-toxic and

eco-friendly.✔ No mess, no chemical

insecticides.✔ Lasts entire seasons with

no maintenance.✔ Used in thousands of homes

and cottages worldwide.