October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in...

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THE SDN (R)EVOLUTION Kelly Herrell, CEO October 16, 2012 www.vyatta.com

Transcript of October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in...

Page 1: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

THE SDN (R)EVOLUTION Kelly Herrell, CEO

October 16, 2012

www.vyatta.com

Page 2: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Industrial+Lock+Cer2fied+pros+

Customer+rela2onships+

Channel+power+

Page 3: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

How many psychologists does it take to change a light bulb?

Only one.

But the light bulb must want to change.

Page 4: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

“Data center networks are in my way.” -  2009, James Hamilton, VP/DE Amazon Web Services

Page 5: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Driving Factors for Network Change

Cloud+

Virt+

App+Density+ App+Velocity+

Page 6: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

So#ware(Defined(

Networking(

Business+Model+ Technologies+

Cost+ Agility+

Page 7: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Vyatta: Software-Based Networking & Security

•  Founded 2006 •  $45m in funding to date •  60+ employees

•  Layer 3+, enterprise-class •  Routing, firewall, VPN •  Hypervisor agnostic •  REST API

•  1,000,000 downloads

•  100% annual compound sales growth

•  1,000 customers

•  Annual subscription pricing model

CUSTOMERS

Page 8: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Ecosystem is complex and still emerging

vCenter+

VXLAN+ NVGRE+ SNMP+ OpenFlow+

Router(Control( Security(Control(

“NORTHBOUND+API”+

VM+VM+VM+VM+VM+

VM+VM+VM+VM+VM+

Systems+view+

Network+control+

Switching+

Compute+

and+storage+

Servers(

Page 9: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

“It’s hard to make predictions, especially about the future.” - Yogi Berra

Page 10: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Price of Overcommitting

1,000 +100 +10 +1 +10 +100 +1,000+

Degree of Network Virtualization (Order of Magnitude)

Possibility

Horizons

Cost / Time To Recover

Early Overcommit

Long View, Shorter Steps

Page 11: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Do+you+really+think+

networking+will+be+

done+in+soRware?+

Page 12: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Physical+

Device+

Virtual+

Device+

+WAN+Opt +L7 +vWAN++Opt+

+ADC/LB + +vADC/LB+

+VPN + +vVPN+

+Firewall +L4 +vFirewall+

+

+Router +L3 +vRouter+

+

+Switch +L2 +vSwitch+

Page 13: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Proliferation of vDevices => Abstracted Controllers

Controller’s+“Awareness+Universe”+

vForw

arding+Prolifera2on+

1:1+

Forwarding+

Control+

.(.(.(

1:N+

.(.(.(

Page 14: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

A Virtuous Capitalistic Cycle

1+2+

3+

4+

5+ 6+

1.  Permeate+

2.  Enable+3.  PoC+4.  Produc2on+5.  Follow`on+template+

6.  Account+ownership+

$+

$$+ $$$+

Page 15: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Disruptive Business Model

Subscription-based licensing •  $1,500 per copy of software •  Term-based license (renews annually) •  Includes software updates and 7x24 TAC ($$$$$) •  A’la carte services (training, etc) •  Site license and SPLA

Win-Win •  Low cost of entry •  Utility pricing •  Zero threat to established infrastructure •  Pay for performance

Page 16: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Differentiation

Enterprise & related clouds L3+

Application-centric viewpoint X86 focus

Platform neutrality Pure software play

Page 17: October 16, 2012  · Vyatta: Software-Based Networking & Security • Founded 2006 • $45m in funding to date • 60+ employees • Layer 3+, enterprise-class • Routing, firewall,

Game On.

(Thanks!)