50 + FINE RESTAURANTS100 + WORLD-CLASS WINES

LIVE ENTERTAINMENTCELEBRITY CHEFS

LOS ANGELES’ PREMIERE ITALIAN FOOD AND WINE EVENT TO BENEFITTHE ITALIAN AMERICAN MUSEUM OF LOS ANGELES

OC TOBER 1 , 2016 DOW TOWN L.A.

PAR TICIPANT PACK AGE

ABOUTTASTE OF ITALY

THE 8TH ANNUAL TASTE OF ITALY IS LOS ANGELES’ PREMIERE

FOOD AND WINE E VENT, FEATURING THE REGION’S BEST

ITALIAN RESTAURANTS, AUTHENTIC PRODUC TS AND WORLD -

CLASS ITALIAN WINES, WITH L IVE PERFORMANCES IN A

SPEC TACULAR, HISTORIC SE T TING.

FOR ONE E VENING, THE HEAR T OF HISTORIC DOWNTOWN

LOS ANGELES IS TRANSFORMED INTO A CHARMING ITALIAN

PIAZZA, WHERE 2 ,500 ITALOPHILES JOIN CELEBRITIES ,

DIGNITARIES AND P H I L A N T H R O P I S T S TO EAT, DRINK AND

MINGLE AT THIS UPSCALE, T ICKE TED E VENT.

Date: Saturday, Oc tober 1 , 2016

Time: 5-10 PM

Lo c ation: 424 Nor th Main Street

Los Angeles, 90012

Exp ec ted Attendance: 2,500+

Cost to Par ticipate: $250

Participant Package Page 1

A L L YO U N E E D TO k N O W A B O U T TA S T E O F I TA LYTaste of I taly is a fo o d and wine tasting event. With Taste of I ta lyadmiss ion, guests receive tast ing t ickets they can use at any boothfor food and beverages.For each food taste you provide, guests wi l l give you a t icket , whichyou col lec t in the provided box. You wil l receive reimbursement for 50% of the value of each t icket.You can a lso choose to donate a larger percentage of your prof i ts ora l l of your prof i ts to the IAMLA. You may NOT accept cash or other payment methods.

How much is each t icket wor th? Each t icket i s wor th $4. For ever y t icket you col lec t , you wi l l receive50%, or $2 .00. For example, i f you col lec t 3 ,000 t ickets, you wi l lreceive $6,000.

How much fo o d constitutes a “taste”? A taste is 3-4 bites, for instance, a smal l scoop of gelato or a 3”x3”piece of p izza . The amount of food you give for each taste MUSTf i t within the c i rc le on the r ight . P lease make sure a l l your staf f understands that this i s a TASTING event . Ful l s ize por t ions offood are NOT to be given.

How much fo o d should I bring?Some of our most popular restaurants ser ve over 1 ,500 tastes. P lease, be prepared to provide a minimum of 800 tastes. You must be able to ser ve food unt i l 9 .30 pm.

What do the t ickets lo ok l ike? The t icket you wi l l col lec t i s p ic tured to the r ight . This i s the ONLYticket you may col lec t and the ONLY t icket for which you wi l l receivecompensat ion. You may not provide “free” samples . What should I do with the t ickets? You and your staf f wi l l col lec t the t ickets and place them in the sealedbox provided. At the end of the event an IAMLA staf f member wi l lcol lec t the box. IAMLA staf f wi l l count the t ickets and mai l youa check .

Where c an the guests buy t ickets? With Taste of I ta ly admiss ion, guests receive tast ing t ickets. Guests canpurchase addit ional tast ing t ickets at the event , i f they choose.

What is the cost for par ticipation?The cost to par t ic ipate in Taste of I ta ly i s $250 and includes those i tems l i s ted on page 3 .

Portion size must fitwithin this circle.

Participant Package Page 2

AS PART OF YOUR PARTICIPATION FEEWE PROVIDE

• Two, 6 ’ rectangular tables• A 10’x 10 ’canopy ( i f your booth i s located outs ide)• Twotable c loths• E lectr ic i ty (seepage6)• A 16”x 19”s ignwithyour establ ishment ’s logo• P lates, forks, napk ins and ser v ing utensi ls• Twofoldingchairs• Ice (as needed)• A handwashstat ion• Paper towels• Health and f i re depar tment permits• A box for col lec t ingt ickets

WHAT YOU PROVIDE

• Food• Staf f to serve• Al l appl iances to cookand maintain proper food temperature – i .e . coolers, chaf ing dishes, ser v ing dishes, p latters , etc.• Ex tensioncords• BoothDecorat ions (opt ional )

ADDITIONAL PARTICIPATION OPPORTUNITIESCal l IAMLA off ice for more information.

• L ive cook ingdemonstrat ions

• Media dinner

• Product placement in media segments andVIP bags

Participant Package Page 3

Please note, cook ing equipment (stove, oven, f r yer,etc. ) i s not provided with booth rental . Par t ic ipants may provide their own equipment or rent i t f rom our thi rd par t y rental company at an addit ional cost .

q Yes, I wish to par ticipate in Taste of I taly 2016!

Name of Restaurant/Business : ________________________________________________________________________________________________________________________________

Address : ___________________________________________________________________________________________________________________________________________________________

Cit y : _____________________________________________________________________________________________________________ Z ip : ____________________________________________

Emai l : ____________________________________________________________________________________________________________________________________________________________

Name of staf f responsible for coordinat ion of event and contac t information, i f d i f ferent f rom above : _________________________________

_________________________________________________________________________________________________ Mobile: _________________________________________________________

M y restaurant wi l l be br inging the fol lowing MENU i tems:(L ist upto four i temswithbr ief descr ipt ions onthe l ines below.This helps us avoid dupl icat ion. Example: R isotto withzucchini f lower, I nsalata di Pol ipo e Patate, Pizza with onions and ol ives)

1 ___________________________________________________________________________________________________________________________________________________________________

2. __________________________________________________________________________________________________________________________________________________________________

3. __________________________________________________________________________________________________________________________________________________________________

4. __________________________________________________________________________________________________________________________________________________________________

TA S T E O F I TA LY 2016CO M M I T M E N T F O R M

Participant Package Page 4

I /we agree to par t ic ipate in the “ Taste of I ta ly Los Angeles” and wi l l abide by the terms and condit ions set for th by the H istor ic I ta l ian Hal l Foundat ion/ I ta l ian Amer ican Museum of Los Angeles, the Los Angeles Cit y Fi re Depar tment, the Los Angeles Count y Health Depar tment and any other governing organizat ions mak ing requirements governing Taste of I ta ly Los Angeles. I agree to leave my ass igned area in a c lean, undamaged condit ion at the conclus ion of the event . I fur ther agree to provide a cer t i f icate of general l iabi l i t y I nsurance.

By : _______________________________________________________________________________ Ti t le : ___________________________________________________________________________

Date: __________________________________________________________________________

In considerat ionof my/our par t ic ipat ion in Taste of I ta ly Los Angeles, I /we (pr int names) _________________________________________________

___________________________________________________________________________________________________________________ hold harmless and indemnify the H istor ic I ta l ian Hal l Foundat ion and the I ta l ian Amer ican Museum of Los Angeles, i ts O ff icers, Agents, Employees and Volunteers for a l l and any c la ims of loss, cost , expense, in jur y, damage or l iabi l i t y incurred by reason of any personal in jur y, proper t y damage and Worker ’s Compensat ion susta ined by any person, caused or result ing f rom this event .

Name: ( indiv idual ) ______________________________________________________________________________________________________________________________________________

Name: (of company, i f appl icable) __________________________________________________________________________________________________________________________

Signature : ________________________________________________________________________________________________________________________________________________________

Date : ________________________________________________________________

TA S T E O F I TA LY LO S A N G E L E S H O L D - H A R M L E S S A N D I N S U R A N C E AG R E E M E N T

Participant Package Page 5

Example: 2 Espresso Machines 220V

Example: 1 Toaster 110V

My restaurant wil l b e bringing the fol lowing appliances or equipment that require elec tric t y :

Your branding is IMPORTANT as your par ticipation.

q I wi l l sendmyrestaurant ’s logoas a HIGHRESOLUTION (300dpi ) vector, jpeg, PDF, PNGor T IF f i le to info@ita l ianhal l .org

Deadl ine for a l l logo ar t work is August 1, 2016 . Logos submitted af ter deadl ine may not be used on pre - event pr inted matter. P lease, make sure to send a high resolut ion vers ion of your logo.

Pleasenote, cook ingequipment (stove, oven, f r yer,etc. ) i s not provided with booth rental . Par t ic ipants may provide their own equipment or rent i t f rom our thi rd par t y rental company at an addit ional cost .

Pleasecontact the IAMLAoff ice at (213) 485-8432 foraddit ional information.

Participant Package Page 6

D O N AT I O N A N D E Q U I P M E N T

As expla ined on page 2 , par ticipants wil l receive 50% of the pro ceeds from their b o oth .

Par t ic ipants may a lso elec t to donate a larger percentage of their proceeds to the IAMLA. Please selec t one :

q I wish to donate 75% of the proceeds that my booth col lec ts.

q I wish to donate 100% of the proceeds that my booth col lec ts.

TASTE OF ITALY 20162015 PAR TICIPANTS CHECk LIST

Commitment to par ticipate must b e received by AUGUST 1st, 2016

q Signed commitment form found on page 4

q Nonrefundable $250par t ic ipat ion fee (checkmade

payable to IAMLA or Credit Card information)

q Hold harmless agreement found on page 5

q Donat ion and appl iances /equipment form on page 6

q Copy of your business’ insurance cer t i f icate

q Copy of your business Health Depar tment Permit

q Your logo in highresolut ion (300dpi ) jpeg, PDF, T IFF or

PNGsent to info@ita l ianhal l .org

Two weeks pr ior to the event you wi l l receive an emai l

with logist ica l information: load- in t ime, park ing, etc.

Participant Package Page 7

PAR TIAL LIST OF2015 SPONSORS

PRE VIOUS PARTICIPANTSINCLUDE

DR AGO CENTROVALENTINONAPLES RISTOR ANTE E PIZZERIAAC ADEMIA BARILL AASSOCIA ZIONE VER ACE PIZZ A NAPOLE TANAAVENTINE TR AT TORIABULGARINI GEL ATOC AFFE FIRENZEC A ‘MOMIC AFFE ROMAC ASA TORELLI IMPOR TSCELESTINO RISTOR ANTEDELORIMIER WINERYDI STEFANO CHEESEEATALIAN C AFÉFERNE T BR ANC AFERR ARELLE WATERFERR ARINIGROM GEL ATO

Participant Package Page 8

Attore & Associates, LLC

GRUPPO I VINAIIL FORNAIOJONATHAN CLUBLE VIGNE WINERYLOC ANDA DEL L AGOMA ZZOCCOMOSBY WINERYLIT TLE JE WEL OF NE W ORLEANSOBIk Á MOZZ ARELL A BARPERONI BEERPRINCIPE FOODSR AO ’SROSA D ’ORO WINERYSAN ANTONIO WINERYTOSC ANOVATOTAL WINE AND MOREVENENTO HILLS WINERYVIA ALLOROWILLIAMS SONOMA

BackTHE DIGESTL.A. Home

Event Alert: Taste of Italy, a Night of Italian Food and Wine

L.A.’s Italian American Museum hosts its sixth annual tasting event

October 7, 2014 Valentina Silva Add a comment

Still full from a summer of food festivals? Well, start revving your appetite up

MEDIA 2014 MEDIA COVERAGE

TELEVISIONKTL A

NBC

ABC

CBS

NEWSPAPERSL.A. T IMES

L.A. VARIET Y

DAILY NEWS

DAILY BREEZE

L.A. WEEKLY

DOWNTOWN NEWS

L ARCHMONT CHRONICLE

LOS FELIZ LEDGER

CULVER CIT Y NEWS

PASADENA STAR NEWS

L’ ITALO AMERICANO

ORANGE COUNT Y REGISTER

MALIBU TIMES

AMERICA OGGI

TOPANGA MESSENGER

CULVER CIT Y OBSERVER

SAN BERNADINO SUN

PRESS TELEGRAM

MAGAZINESLOS ANGELES MAGAZINE

WESTWAYS

É ITALIA MAGAZINE

ORANGE COUNT Y MAGAZINE

RADIO100.3 THE SOUND

KOST 103.5

CLEAR CHANNEL

KCRW

HOT 92.3

KPFK

BLOGS/WEBASSOCIATED PRESS

HUFFINGTON POST

LUXURY LIFEST YLE

EXPERIENCE L.A.

L AIST

WEEKEND FOODIE

PERFORMING ARTS LIVE

L.A. OBSERVED

SANTA MONICA DAILY PRESS

EATER L.A.

EATING L.A.

SQUID INK

SWAGGER L.A.

L .A. INC.

THE EXAMINER

EXPERIENCE L.A.

THE DISH

PATCH.COM

VIVA L.A. FOODIES

XPLOREL A.COM

TOPIX.COM

NEON TOMMY

LOS ANGELES INFORMER

EYESPY L .A.

L A.COM

UNEMPLOYED EATER

ZVENTS

TODD RICK ALLEN

ORANGECOUNT Y.COM

CAKE AND HEELS

GANZO

WE THE ITALIANS

L.A. FOODIE

GOURMET PIGS

ONE MORE BITE

E*STAR L.A.

*2013 SPONSORS

RECEIVED AN EXCESS OF

$75,000 IN ADVERTISING.

BackTHE DIGESTL.A. Home�

Event Alert: Taste of Italy, a Night of Italian Food and Wine

L.A.’s Italian American Museum hosts its sixth annual tasting event

October 7, 2014 Valentina Silva Add a comment

Still full from a summer of food festivals? Well, start revving your appetite up

L.A. OPERA AND PARTICIPATING RESTAURANTS ON LIVE MEDIA SEGMENTTOTAL NIELSEN AUDIENCE: 169,513 TOTAL CALCUL ATED PUBLICIT Y VALUE: $5,880

TASTE OF ITALY PSA FEATURED ON SEVERAL MA JOR NETWORKS

LOS ANGELES MAGAZINE FEATURE

L.A. OPERA AND PAR TICIPATING RESTAURANTS ON LIVE MEDIA SEGMENTTOTAL NIELSEN AUDIENCE: 169,513 TOTAL CALCULATED PUBLICIT Y VALUE: $5 ,880

TASTE OF ITALY PSA FEATURED ON SE VERAL MA JOR NE T WORKS

LOS ANGELES MAGAZINE FEATUE

*2015 SPONSORSRECEIVED AN EXCESS OF$75,000 IN ADVERTISING.

Participant Package Page 9

MEDIA2015 MEDIA COVER AGE

TELE VISIONK TLANBCABCCBS

NE WSPAPERSL.A. T IMESL.A. VARIE T YDAILY NE WSDAILY BREEZEL.A. WEEKLYDOWNTOWN NE WSLARCHMONT CHRONICLELOS FELIZ LEDGERCULVER CIT Y NE WSPASADENA STAR NE WSL’ ITALO AMERICANOORANGE COUNT Y REGISTERMALIBU TIMESAMERICA OGGITOPANGA MESSENGERCULVER CIT Y OBSER VERSAN BERNADINO SUNPRESS TELEGRAM

MAGA ZINESLOS ANGELES MAGAZINEWEST WAYSORANGE COUNT Y MAGAZINE

R ADIO100.3 THE SOUNDKOST 103.5CLEAR CHANNELKCR WKPFK

BLOGS/WEBASSOCIATED PRESSHUFFINGTON POSTLUXURY LIFEST YLEEXPERIENCE L .A.LAISTPERFORMING AR TS L IVEL.A. OBSER VEDSANTA MONICA DAILY PRESSEATER L .A.EATING L .A.SQUID INKL.A. INC.

THE EXAMINEREXPERIENCE L .A.THE DISHPATCH.COMXPLORELA.COMNEON TOMMYLOS ANGELES INFORMEREYESPY L .A.LA.COMORANGECOUNT Y.COMWE THE ITALIANSL.A. FOODIEE*STAR L .A.T IMEOUT LA

ABOUT THEITALIAN AMERIC AN MUSEUMOF LOS ANGELES ( IAML A)

THE ITALIANAMERICANMUSEUMOFLOSANGELES ( IAMLA) IS LOCATED INTHE

ITALIAN HALL, A BUILDING CONSTRUC TED IN 1908 IN WHAT WAS THE HEAR T OF

LOS ANGELES’ ITALIAN ENCLAVE. THE ITALIAN HALL SER VED AS THE

COMMUNIT Y ’S FOCAL POINT UNTIL THE 1950’S , HOSTING COUNTLESS SOCIAL

AND CULTURAL E VENTS. STEPS AWAY FROM THE LOS ANGELES CIVIC CENTER

AND L .A. L IVE, THE ITALIAN HALL IS THE OLDEST REMAINING STRUC TURE FROM

THE CIT Y ’S HISTORIC L IT TLE ITALY, AND IS L ISTED ON THE NATIONAL REGISTER

OF HISTORIC PLACES.

THE MISSION OF THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES IS TO FOSTER

UNDERSTANDING OF SOUTHERN CALIFORNIA’S DIVERSE HERITAGE THROUGH

RESEARCH, HISTORIC PRESER VATION, EXHIBIT IONS AND EDUCATIONAL

PROGRAMS THAT EXAMINE THE HISTORY AND CONTINUING CONTRIBUTIONS

OF ITALIAN AMERICANS IN MULTI-E THNIC LOS ANGELES AND THE UNITED STATES.

THE ITALIANAMERICANMUSEUMOFLOSANGELES ( IAMLA) IS A21ST

CENTURY, INTERAC TIVE MUSEUM THAT DOCUMENTS THE HISTORY AND

CONTRIBUTIONS OF ITALIAN AMERICANS AND ITALIANS TO SOUTHERN

CALIFORNIA AND THE NATION. THE MUSEUM FEATURES EXHIBIT IONS

AND PRESENTS A VARIE T Y OF CULTURAL-EDUCATIONAL PROGRAMMING

AND E VENTS. EACH YEAR, THE IAMLA WELCOMES 2 MILLION VIS ITORS,

INCLUDING 300,000 STUDENTS, FROM ALL OVER THE WORLD.

THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES IS A

CHARITABLE ORGANIZATION QUALIFIED UNDER SEC TION

501 (C )3 OFTHE IRSCODEANDYOURCONTRIBUTION

IS TAX-DEDUC TIBLE.

(213) 485-8432 | WWW.ITALIANHALL.ORG

THE ITALIAN HALL, HOME TO THE IAMLA, AS IT APPEARED IN 1917.

EX TERIOR VIE W OF THE IAMLA POST-RESTORATION

IAMLA PERMANENT EXHIBIT ION WING

Participant Package Page 10