OCLC’s Mobile Strategy...OCLC’s Mobile Strategy Building a Cooperative Platform for Discovery...

OCLC’s Mobile Strategy

Building a CooperativePlatform for Discovery

Jeff PenkaEnd User ServicesOCLC

CILIP’s Executive Briefing, 15 September 2010Becoming upwardly mobile – can libraries rise to the challenge?

CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile2

Keys to any successful innovation

• Why?

• Know yourself, understand your purpose and strengths

• Who?

• Understand your constituents, values, and environments

• What?

• Define your areas of intended impact and success measure

• How?

• Layout a strategy, execute, and adapt


OCLC’s Vision

• Deliver library resources and services at point of need

• In a manner that users want and understand

• Using the aggregated resources of the world’s largest library

cooperative

• Encourage users to participate in network

and community of libraries by enabling them to re-use

information and socialize around information

• Giving the user a local, group and global reach


OCLC Innovation Lab

• Generate new services, use existing services in new ways, or

explore new ways to accomplish existing services

• OCLC will become more agile and responsive to member needs

• Create new opportunities to work with OCLC data and services to

assist members in their own innovative projects


My Perspective and Context

• End User Services will deliver the full capacity of

libraries at the point of need for the widest possible

audience.

• WorldCat discovery platform

• WorldCat.org

• WorldCat Local


allfindHow can we help users

find all of our physical, electronic and

digital materials?


to geteasyHow can we make it

easyfor people

to getthe items they need?


Where users are

How can we put our library resources

where users are


WorldCat.orgaggregate Web searches, send traffic back to libraries


Single-search access through WorldCat Local

Local systemsGroup availabilityResource Sharing

Electronic delivery

Get it

One result setOne search

Local catalogGroup catalog

WorldCatElectronic resources

Digital collections3rd party databases

Find it


WorldCat discovery platformWeb services: WorldCat.org and Google Books


WorldCat discovery platformPut your custom WorldCat Localsearch box on any Web site

find it Search

Search OurLibrary and Beyond

Student Resources

Next week is the beginning ofIf you have any questions, office before 5pm on Friday.

Don’t forget to vote for the bIt’s your organization, and an

Look for an updated list of sthere’s something in there forand if you remember to bring

find it Search

Search OurLibrary and Beyond

History Class Blog

November 19, 2009No class next week

Please remember to have your papers with you wh


WorldCat discovery platformWorldCat widgets


WorldCat discovery platformApproaching Mobile


Who are we trying to reach?

65+ yr old, Grad Degree, from School

Demographics from Alexa.com



55-64 yr old, Some College and Grad Degree, from Home




18-24 yr old, Some College, from Home and School



Why is Mobile so Important to Libraries?


Smartphone Adoption is Global


Crafting a Library Mobile Strategy

• You must have a strategy

• Your strategy must embrace change

• Dominance of a single device, model or strategy lasts

about 15 minutes


The Library Catalog


http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html

http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html�






Multi-platform Downloaded App


Library Services

• For mobile users, the catalog is not the only service of interest and not even high on the list

• Library hours, reserving a room or computer, checking out materials, paying fines, reading e-resources


Meeting users at the point of need

• We have been working hard to ensure libraries surface in consumer environments

• Shopping apps are a way for the library to be seen in the flow of popular apps, without the user having to focus first on the institution or library

RedLaser


More point of need apps

Pic2Shop CompareEverywhere Book Bazaar


Along came more disruption


Mobile Apps v. Mobile Web

Source: http://www.taptu.com/metrics/


App Store v. Cross Platform Mobile Web

• Games and Entertainment dominate App Stores

• Shopping and Social dominate mobile


http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html

http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html�










Local Mobile Example

http://uwashington.worldcat.org/m


Mobile Web Browser Model


Library Services and OCLC in the mobile environment

Goal:Deliver the full capacity of library to the widest possible audiences at their point of need.

Keys Factors:• User Centered Design

• WorldCat Discovery Platform

• Data Accuracy and Access

• WorldCat Holdings

• WorldCat Institution Registry

• WorldCat APIs

• Elimination of Barriers

• Adaptable and Optimized Web Interfaces

• Point of Need Partnerships

• Willingness and Flexibilityto Experiment and Learn

AT&T 3G

11:07 PM 74%


The biggest barrier to library success?

• Authorization and Authentication

• Existing solutions degrade in mobile

• Doggedly pursuing old models

• Geo-Location gives us an opportunity to redefine…


Executing a Mobile Vision

• Develop a strategy for your user…

not for what you have

• Expand your service…

and be critical of current services

• Develop with the user…

don’t expect them to learn existing offerings

• Start with the end in mind…

but commit incrementally and check results


Contact

Jeff Penka

Portfolio Director, End User Services OCLC Dublin OhioEmail: [email protected]

mailto:[email protected]�

OCLC’s Mobile Strategy...OCLC’s Mobile Strategy Building a Cooperative Platform for Discovery...

Documents

Transcript of OCLC’s Mobile Strategy...OCLC’s Mobile Strategy Building a Cooperative Platform for Discovery...