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OCLC RSC19 Insights Into Patron Experience€¦ · Insights into the patron experience of resource...
Transcript of OCLC RSC19 Insights Into Patron Experience€¦ · Insights into the patron experience of resource...
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Insights into the patron experience of resource sharing servicesMIA PARTLOW, NC STATE UNIVERSITY LIBRARIES
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25,000 Item Requests6,000 Document Delivery Requests21,000 Holds
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Systems
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Service Insight Cycle Model• 8-10 weeks of data collection and analysis around a single question,
service, or problem– Weeks 1-2: scoping the question and planning for data collection– Weeks 3-5: data collection at service points – Weeks 6-8+: data analysis -- coding, identifying patterns, brainstorming solutions
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Service Insight Cycle Model• 8-10 weeks of data collection and analysis around a single question,
service, or problem• Topics arise from data analysis, anecdotal evidence of a problem, or
from the libraries’ strategic priorities.
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Service Insight Cycle Model• 8-10 weeks of data collection and analysis around a single question,
service, or problem• Topics arise from data analysis, anecdotal evidence of a problem, or
from the libraries’ strategic priorities. • Identifies patterns and potential solutions to problems
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Service Insight Cycle Model• 8-10 weeks of data collection and analysis around a single question,
service, or problem• Topics arise from data analysis, anecdotal evidence of a problem, or
from the libraries’ strategic priorities. • Identifies patterns and potential solutions to problems• Focusing on patron interactions creates a holistic picture of how the
service is experienced by our patrons
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93 chat transcripts
18 desk interactions
4 stakeholder conversations
Empathy mapping
Data Collection
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What roadblocks do users experience with our request services?
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Identified Challenges:
Patron account interface
Request interfaces & processes
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Patron Account Interface
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Account Interface: Challenges
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Request Status: ChallengesPatrons asked about the status of their request in 27% of our interactions
Did you get my request?
I just requested this PDF, where is it?
When will I get my item?
What does this status mean?
“
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Request Status: Identified Solutions“Request received” notices
Improved on-screen message upon successful request
Shipped notifications
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Account Interface: Item RenewalItem renewal: In 5% of all interactions, patrons asked about renewing an ILL item
Can I renew my book?
How do I renew?“
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Item Renewal: Identified SolutionsMore obvious interface change when a renewal has been requested.
Communicate renewal policies more clearly in patron account and on renewal screen
Include renewal link in pickup email
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The Request Process
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Request Process: ChallengesMany users do not understand the request button
If I request a pdf how do I pick it up?
How do I provide my email?
It says you don’t have access, can you help me?
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Request Process: ChallengesMental Models for E-book platforms are being applied to article requests
Belief that a separate login will be required to view the PDF.
During the profile setup, we ask for a pickup location, so patrons ask “will I get the PDF by email or will I have to pick it up?”
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Request Process: ChallengesRequesting from the ILL homepage presents a challenge as well
Exit rate for this page: 63%
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Request Process: Identified SolutionsOngoing staff training: • How to send direct links to pre-
filled request forms • How to explain our ILL services in
an approachable way. • How to use ILLiad to answer basic
questions about the status of a request
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Request Process: Challenges
“ The form...is it read by a human?
I didn’t notice the Submit Requestbutton
Do I have to fill out all of the fields?
What does ISBN mean?
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Request Process: Identified SolutionsHiding certain fields in the request form
Display error when user leaves page without submitting
Redesigning page to be in line with current UX standards
Encouraging use of the Notes field
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