OC PRSA Presentation Oct 2009
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Transcript of OC PRSA Presentation Oct 2009
August 2009:
116 million Americans viewed online videos
25 Billion videos were viewed worldwide
Source:Comscore.com
There will always be excuses
Excuses
• Our website doesn’t have the capacity
• We don’t have the (equipment, money, expertise, etc…)
• We don’t wanna be associated with “skateboardin’ dawgz.”
• It’s too risky
Thomas Edison Freight Train Movie
Viral Videos have “forwardability”
Tell storiesthat people
want to forward
United Breaks Guitars
Bob Taylor Responds
Video Types
• Moving Pictures (video)• Photographs (Ken Burns Style)• Screen/Whiteboard Captures• Kinetic Typography• Machinima
16 million photographs
http://www.flickr.com/creativecommons/
Kinetic Typography
Starbucks Red Video
Kinetic Typography
Mankind is no Island
Mankind is no Island
Machinima
Code Monkey
9:00 9:00 9:000
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Help People Find Your Stuff
• Search engines love text• Use description fields• Tag well, tag often• Inbound links…give ‘em direction• Put a URL in frame somewhere
Just Do it
Parting shots
Be helpful
“The quality in itis more important than
the quality of it.”
Don’t duplicate…integrate
There’s only one George Lucas
Get Permission
No Intermissions
Don’t Forget Humor
Photo Creditshttp://www.flickr.com/photos/kt
http://www.flickr.com/photos/ripizzo
http://www.flickr.com/photos/maomejia
http://www.flickr.com/photos/islandpodcasting
http://www.flickr.com/photos/umjanedoan
http://www.flickr.com/photos/makelessnoise/
http://www.flickr.com/photos/darkness/
"Scott Beale / Laughing Squid” http://laughingsquid.com
Tim Street/French Maid TV http://frenchmaidtv.com
http://flickr.com/photos/flattop341/
http://www.flickr.com/photos/jurvetson/
http://www.flickr.com/photos/markjsebastian
http://www.flickr.com/photos/17258892@N05/
http://www.flickr.com/photos/navillot
http://www.flickr.com/photos/cc_chapman/
http://www.flickr.com/photos/svilnit/
Photo Credits