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P-9: Compare the role and responsibilities for strategy implementation in two

different organizations

Main Concepts

Formal Communication: Formal communication can be defined as, A presentation or written

piece that strictly adheres to rules, conventions, and ceremony, and is free of colloquial

expressions. It connotes the flow of the data by the lines of authority formally acknowledged in

the enterprise and its members are likely to communicate with one another strictly as per

channels constituted in the structure.

Importance of Formal Communication: It is essential for decision making and planning. It

enables the management to secure information without which it may not be possible to take any

decision. The quality of managerial decisions depends upon the quality of communication.

Informal Communication: Informal communication takes place due to the individual needs ofthe members of an organization and subsists in every organization. Normally, such

communication is oral and may be expressed even by simple glance, sign or silence. Informal

communication, is implicit, spontaneous multidimensional and diverse.

Importance of Informal Communication: Informal communications builds relationships

among staff members and volunteers, and face-to-face interaction is the primary way people

communicate informally. But with offsite volunteers, face-to-face interactions can be rare or

impossible

Teams & Groups: A group can be defined as two or more humans that interact with one

another, accept expectations and obligations as members of the group, and share a common

identity. By this definition, society can be viewed as a large group, though most social groups are

considerably smaller. A team is internally organized, with specific goals and usually with

specific roles for different members of the team.

Importance of Team: Good teamwork starts with a shared understanding of its importance.

Many organizations recruit people with an aptitude for and leaning towards teamwork. Their

induction process emphasizes it. The way teams work demonstrates it, although team members

have clear and designated responsibilities, they help others when required. Good teamwork

behaviour is recognized and rewarded. Teamwork is built into the organization culture - it is a

part of the way we do things around here.

Importance of groups: Focus on achieving common objectives whatever type of group is

formed their main aim would be to achieve their common objectives. Each individual in the

group puts in his own expertise, knowledge for the attainment of the group objectives.

http://en.wikipedia.org/wiki/Humanhttp://en.wikipedia.org/wiki/Identity_(social_science)http://en.wikipedia.org/wiki/Societyhttp://en.wikipedia.org/wiki/Humanhttp://en.wikipedia.org/wiki/Identity_(social_science)http://en.wikipedia.org/wiki/Society

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Benchmarking: Is the process of identifying and adapting outstanding practices from

organizations and companies around the world to assist an organization or company in

measuring and improving its performance. It is the process of comparing one's business

processes and performance metrics to industry bests and/or best practices from other industries.

Dimensions typically measured are quality, time, and cost.

Importance of Benchmarking: Benchmarking is a way to achieve your financial goals.

Benchmarking encourages you to look for better and unique ideas that can be applicable in your

business. Aside from innovative ideas, pushes you to formulate effective practice of operation.

People who practice benchmarking in their business often look at their organization and make

changes and improvement to make their team or product more competitive.

Implementation of proposed strategy

Communication Process

The Communication process will be based on the hierarchy of organization from owner tomanager, manger heads of departments, Head of departments to serving staff and it will reverse

and respective sequence.

Team

Fast Food Restaurant management is a team work so all the employees will work like a team.

This will be composed of different groups.

Groups

The groups will be made of serving staff, cooking staff, Reception and Accounts staff and

managerial staff which will integrate with each others.

Benchmarking

The benchmarking is setting standard which is already adopted by well establish firm and work

comparatively with that. For this purpose KFC, Sheraz, Habibi and Chief which are well

establish food Restaurants will benchmark for Mr. Cod & Celeste. Here are some examples of

standard benchmarking of competitor firms:

1. KFC is delivering burger in 5 minutes so Mr. Cod needs to be effective in their

activities in order to be efficient

2. They need to start self service like McDonalds and KFC3. Chief Burgers special burger is 195/-Rs so Celeste should try to keep low their

prices because their minimum burger is 250/-Rs

Informal communication

Informal Communication will take place after duty hours or off the duty hours. This will be

based on personal Public relation.

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Formal communication

Formal Communication will be according to hierarchy of Organization from Owner to manager

and to the lower staff while other way vertical communication is adopted and same rank people

will have to adopt horizontal type of communication.

Roles and responsibilities for Strategies Implementation in two different

Organizations

Mr. Cod Restaurant

Mr. Cod has to give exposure to a new market with its current portfolio. Similarly it has to look

forward to have its new outlet in Saddar (Peshawar). This is most fruitful market for Mr. Cod

due to the following reasons

At present in Saddar (Peshawar) there is no competitor on the basis of quality, fast food

restaurant and brand image.

Peshawar has a good market potentials because people are financially strong Peshawar is saturated with most colleges and universities. Therefore most of the students

specially teenagers will go for the fast food

Customer Strategy

Mr. Cod Restaurant will target upper and upper middle class people of Peshawar, and they have

no other choice due to their high prices. To do this, they will have to distribute booklets in upper

and upper-middle class areas such as Defense to inform people about their arrival. Delivery

should be introduced within months of opening of branch and funds should be arranged properly

for that it will give them another competitive edge.

Pricing strategy

As far as the prices are concerned, Mr. Cod will have to follow the price menu as practiced by

other restaurants in Peshawar Pakistan. As its prices are quiet high, the manager must introduce

special discounts on 1st month of opening of the branch (e.g. 50% off) to facilitate the customer

for dine inn. Mr. Cod manager will not have any other control on the pricing decisions

Promotional Strategies

Promotion must be done to cover up the pricing set back. Aggressive advertisements campaigns

must be carried out throughout the city helping to embed the organization in peoples mind.These campaigns may include visits to schools and universities, bill boarding around the city and

ads in the local news papers. Ads in the news papers must be attractive, (may include

supermodels or stars as required by looking to the traditional culture of Khyber Pakhtunkhwa)

and emptive. The extra cost of these promotional campaigns must be kept in mind before

opening the branch (as they are not included in the resources budget)

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Food Processing Strategy

Food processing standards are set by the franchisers which are to be strictly followed whatever

the circumstances. Mr. Cod must be possessed with state of the art cooking equipment for

complete hygiene control. Employees must be given extensive training on cooking methods for

keeping the standards of Mr. Cod intact.

Roles and Responsibilities for the given strategy of Mr. Cod

Manager

The manager of town branch should be responsible for setting targets and strategies for achieving

them. The manager should be made responsible for almost all the activities which start from

sales, advertisings, dealing with government and customers

Sub manager

Sub manager should be hired for helping the manager in managing the activities of the outlet. He

should be there as an assistant to the manager and should be given full authority of takingdecisions in the absent of the manager

Account manager

Account manager as the name indicates should be mainly responsible for managing accounts of

the outlet. Allocating different finance resources and using them effectively to help increasing

the firms profits. Managing daily accounts should also be his responsibly.

Waiters

The responsibilities of waiters in Mr. Cod Restaurant Town Peshawar will be the followings

The waiters must take and deliver orders on time

To accommodate the customers as per their requirements

Celeste

Celeste inaugurated on February, 2011. I predict that Islamabad may be the best one because of

the following factors.

At present in F10 Markaz (Islamabad) there is no competitor on the basis of quality, fast

food restaurant and brand image.

Islamabad has a good market potentials because people are financially strong Islamabad is saturated with most colleges and universities and elite class people.

Therefore most of the students and elite class people will go for the fast food

Population of Islamabad is enough to meet the requirements for opening a franchise of

Celeste

Enough people of upper and upper-middle class to be targeted.

There is absence of high class restaurant which can provide food at traditional standards.

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Strategy implementation for Expansion of Business on Celeste

Customer Strategy:

Celeste target market would be upper and middle class people of Islamabad. Waiters should be

trained properly to interact with customers according to their moral values. Hygiene factors must

be one of Celeste primary objectives. A mystery shopper should be hired from the local market

to keep a check on services provided and inform the management so to keep the customers happy

and loyal.

Pricing Strategy:

Celeste should enter Islamabad with its existing products initially but with little discounts like

15% off on all products to catch the customers. Later on prices can be fixed back to normal once

the customers are attracted. Celeste should adopt psychological pricing strategies if we look at

the pricing of current market firms like McDonalds and KFC at F10 Markaz Islamabad

Promotional Strategies:

In addition to the promotional mix devised for its products portfolio will mainly emphasis on

billboards furthermore Celeste will be having direct marketing and sales promotion through its

salesmen going to local universities, schools and colleges. Inside organization core products

should be advertised with the help of posters.

Food processing Strategy:

Celeste should introduce JIT (just in time) system because of perishable food products and raw

materials for which the kitchen should be provided with a normal temperature to keep the food

and raw material fresh. All the food products except pizza should be half cooked and micro

waves should be used to implement JIT successfully

Roles and Responsibilities for the given strategy of Celeste

The owner:

Celeste is a sole proprietor ship business it does not need a big hierarchy to control its affairs.

Owner of Celeste should be responsible for the management which includes hiring and firing of

employees, fixing of salaries, dealing with governmental matters laws and policies, he should be

an autocratic leader which is the best suitable leadership style for a small business like Celeste.

Managers:

Responsibilities of managers in Celeste Islamabad should be the followings

Managers should assess the owner in achieving the targets

They should handle day to day complaints of the customers and assure not to repeat if

again

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Account managers should be responsible for managing daily and annual accounts

Sales manager should be made responsible for increasing the sales by at least 2% in each

3 years

Beside all the activities managers should be made responsible for monitoring the

performance of the employees

The manager should also be made responsible for dealing with raw material suppliers

about pricing, timing and quantity of raw materials

Manager should also be responsible for allocating raw material for daily use

Supervisors

Celeste should have at least two supervisors for the Islamabad outlet in order to have a

supervision on each and every activity which managers cant all the time

Supervisors should be responsible for supervision of waiters and not letting them to

commit any kind of miss behavior with customers

Supervisors should be responsible for maintaining cleanliness within the outlet

One of the main tasks of supervisors should be to have a check on all the chefs and cooks

to cook quality of food items and also to be on time. Because chefs and cooks are actuallythe heart of the food business

Waiters:

The responsibilities of waiters in Celeste Islamabad will be the followings

The waiter must take and deliver orders on time

To accommodate the customers as per their requirements

There should be one or two head waiters to have a check only on waiters and allocate

their jobs

Cooks:

There should be at least 3 cooks in Islamabad outlet

They should cook good quality food keeping in mind the taste of the customers

P-10: Identify and evaluate resource requirements to implement a new

strategy for a given organization

Importance of resources allocation

Resource-allocation is a plan of utilizing the available resources in most effective way, for

example human resources, financial resources, technical resources and so on. It is the process of

allocating resources to different projects or business units. Like which resource should be present

in the plan and what level of funding it should get. There is also priority ranking of products in

the plan which shows that which items is important and which item one can leave if the funding

is less. So if resource allocation is not done properly then company might not use their resources

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at there full capacity and might face lose. For better output one should plan and allocate

resources effectively

Resources requirement for Mr. Cod

Land

As location is of utmost important when it comes to food business, Mr. Cod should open their

branch at saddar, which is saturated with most busy and commercial areas like State Life

Building, Imperial Store, Wadud Sons and full of malls which can be access easily from

Peshawar City, Defense and Warsak road. Thus the location itself can bring them more

customers. Mr. Cod requires land for restaurant with parking. The rent of outlet will cost more or

less around Rs 120,000. The Security of building will cost around Rs 200,000

Human Resource

Mr. Codcan start off with minimum of 12 employees. These will include 6 waiters, 2 cleanlinesscontrol inspectors, 1 manager, 1 sub manager and an accountant. (Sweepers and other staff

included). Manager will be given special privileges and he must be qualified, that is to say MBA

with work experience. Dynamic personality also counts. Others waiters and sub managers can be

appointed as per the rules of the restaurant. On the whole salaries will be around Rs 150,000

Required Equipments

Mr. Cod Restaurant will need to buys 20 tables along with 80 chairs, Air Conditioners,

Electronic Goods, computer system for saving data, Cooking Equipments, which will cost them

Rs/-300,000 and the work break down structure can be seen in Appendix in which I have

mentioned the costs of each and every activity and equipments.

P-11: Propose targets and timescales for achievement in agiven organisation to monitor a

given strategy

Performance Review

Method Study

Method study is a systematic recording and evaluation of way of doing work (both existing and

proposed) as a means of developing easier, more effective methods and thereby reducing costs.

The basic steps in method study are:

Select the job to be study

Observe and record information about the job and methods used, recording devices

taking the form of:

Process or flow charts;

Motion charts;

Layout models and templates;

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String diagrams;

Film/video;

Examine and analysis the information;

Identify ways of improving the method, which might take the form of:

Eliminating operations; Combining operations;

Devising different physical movements;

Altering machines or tools;

Altering the sequence of operations

Eliminating any duplicated efforts

Develop revised/improved methods;

Implement the new method;

Record and evaluate the new method, making adjustments where necessary.

(Bruce R Jewell, 2002 p. no.445)

Value Analysis

An analysis of the main features of a product to see if the same performance and style can be

achieved at lower cost

(Peter Stimpson, 2002, p. no. 313)

There are three main features involve in the design of any new product. These are:

Performance; does it have the features looked for by consumers and will it be reliable.

Appearance; does it look right? Is the appearance of the product appropriate for the

market it is aimed at?

Economy of manufacture; can it be made at a cost level that will allow a profit to bemade?

System Analysis

Is the process of analysis method procedures, sequences of activities, like inputs required and

output expected in operational? The purpose of system analysis is to improve existing systems.

The sequences of activities in system analysis are similar to those involved in method study.

Prepare a brief, defining the objectives and constraints on the study itself.

Investigate and record data on current system, and procedure: this is done by flow

charting. Prepare a specification for the new system, what it will do, and how it will do it.

In my opinion Value Analysis technique will be relevant for Celeste because they deal in

products so by improving products function as required by their customers which will give them

the competitive advantage over their competitors.

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Targets and Time scale for Mr. Cod Restaurant

Performance Target

In Mr. Cod Restaurant performance targets should be set by the Mr. Cod Restaurant standard and

regulated among the employees by the manager of town Peshawar. These targets should be set to

keep work force active and also to keep an eye on the performance of the employees. The

performance standards should be maintained through recruitment of quality staff

New market development and time scale

For a new market development a survey of Peshawar should be conducted through specialized

firm to help use the resources availability labor and time at optimum. The survey should contain

research about the market conditions, competitors, target clients, weather of Peshawar,

availability of labor and other factors.

The time scale for the survey will be at least 4 weeks then a civil engineer should be hired todraw a design of the new outlet. Furthermore a contract should be drawn with a constructor for

the settlements of the new outlet and 3 to 4 months time will be required. During the construction

process promotional activities should also be launched side by side with it. After all is done Mr.

Cod should shift its products to the new outlet and should start working within passage of time.

So the total time for the opening of the new outlet at Peshawar will be 14 weeks

Activities Time Scale in Weeks

Survey of Saddar and around areas 4

Preparation of Outlet 16

Total 20

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Description of Activities

Time Scale in weeks

1 2 3 4 5 6 7 8 9 1

0

1

1

1

2

1

3

1

4

1

5

16

Survey of Saddar and etc

Agreement of land

Security and Rent

Purchaes of Equipments

Settlement of Outlet

Installation of Equipments

Hiring Staff

Staff Salary

Opening Ceremony

The above Gantt chart graphically shows the targets of Mr. Cod in Peshawar and time scale for

completion of the particular targets

Market Development Targets

As Peshawar is a new market for Mr. Cod one of the first targets will be to capture maximum

market share by taking full advantage of their strong reputation in the food market plus by

aggressive advertisings and arranging different seminars, concerts etc. school, colleges anduniversity visits can also help Mr. Cod in improving the market share. Mr. Cod must keep the

same prices in order to keep its status alive as its an international brand so the reduction of

prices seriously affects its market people will diffidently doubt its quality.