Obtaining buy in for social media
-
date post
21-Oct-2014 -
Category
Business
-
view
3.446 -
download
0
description
Transcript of Obtaining buy in for social media
![Page 1: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/1.jpg)
obtaining buy in for 2.0 deployment: a CPA Australia case studyZaana Howard | Swinburne University
20 by Bright Tal http://www.flickr.com/photos/bright/113694992/
![Page 2: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/2.jpg)
overview
Lighting up the dock 2 by gnackgnackgnack http://www.flickr.com/photos/gnackgnackgnack/3356837985/
![Page 3: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/3.jpg)
caseCPA Australia129 000+ members450 employees16 offices11 countries
Brooklyn by joe holmeshttp://www.flickr.com/photos/joeholmes/107835324/
![Page 4: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/4.jpg)
caseknowledge exchange team
![Page 5: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/5.jpg)
what is buy in?
a commitment to
achieving a shared goal
empty goal by keylosa
http://www.flickr.com/photos/keylosa/184606430/
![Page 6: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/6.jpg)
buy in is about
communication, engagement
and relationship building
snail love | when you can’t say it show it by Adam Foster | Codeforhttp://www.flickr.com/photos/paperpariah/3589690234/
![Page 7: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/7.jpg)
…with 2.0 its also about
education and role modelling
Teaching the youngster to feed by foxypar4
http://www.flickr.com/photos/foxypar4/511910343/
![Page 8: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/8.jpg)
buy in has two levels
to allow
to do
two by Amir K.http://www.flickr.com/photos/childofwar/3874149070/
![Page 9: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/9.jpg)
who do you
need buy in
from? why?
target them
Target by bitmask
http://www.flickr.com/photos/hvc/2682679414/
![Page 10: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/10.jpg)
buy in
principles
Red five is alive! By zawtowershttp://www.flickr.com/photos/zawtowers/3423568989/
![Page 11: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/11.jpg)
#1 know what you’re doing and why
Saint Patrick’s Day matches by Bob.Fornal http://www.flickr.com/photos/fornal/424716302/
![Page 12: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/12.jpg)
C. Li & J. Bernoff 2008
POST framework
![Page 13: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/13.jpg)
#2 evidence. where does it LIE?
(Literature | Industry | Experience)Picture project by House of Sims
http://www.flickr.com/photos/houseofsims/4564845432/
![Page 14: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/14.jpg)
#3 pitch to
each audience
Greenfinch singing – Carduelis chloris by Rob.Baldwinhttp://www.flickr.com/photos/robbaldwin-photography/4206105020/
![Page 15: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/15.jpg)
Levels of work
Vision Typical role Level of response
VI 10-20 yrs Mulitnational CEOs, regulators, government ministers, futurists
Global transformation
V 5-10 yrs CEO, CFO, Board, Heads of major business units, Presidents
Transformational
IV 2-5 yrs General Manager, COO, direct reports to CEO, department managers
Breakthrough
III 1-2 yrs Senior professionals, unit managers, project managers
Predictive and systematic
II 3-12 mths First line supervisors, team leaders Diagnostic and situational
I up to 3 mths Front line employee, tradesperson, admin, PA, data entry
Procedural
Adapted from MVC Associates International, 2005 & Jaques 1996.
stratified systems theory
![Page 16: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/16.jpg)
exercise
your pitch
Leo sings along with Justin Bieber at last night’s Much Music Awards by DuckLover Bonnie
http://www.flickr.com/photos/bonniesducks/4719231324/
![Page 17: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/17.jpg)
#4 respect the channels of your organisation
Skittles vodka by cabbithttp://www.flickr.com/photos/cabbit/4727168015/
![Page 18: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/18.jpg)
#5 buy in is not
a one off event
OMG MACRO! [p52 w1] by Don Solohttp://www.flickr.com/photos/donsolo/2243154949/
![Page 19: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/19.jpg)
summation
3c’s = clarity + conversation + care
27th April 2008 / Day 118 (483) by Mrs Magichttp://www.flickr.com/photos/mrsmagic/2446062461/
![Page 20: Obtaining buy in for social media](https://reader033.fdocuments.us/reader033/viewer/2022051411/5446a1ccb1af9fd33a8b466f/html5/thumbnails/20.jpg)
Who knows what you’ll find when you ask questions by [F]oxymoron
http://www.flickr.com/photos/f-oxymoron/5005146417/