Observation rocks by Kaoru
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Transcript of Observation rocks by Kaoru
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Observation rocks!!
by Kaoru from Japan
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I observed….
3 supermarkets
1 coffee shop
1 doughnut shop
1 drugstore
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I used my 5 senses1 2
3 4 5
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tells me…
1
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Automatic doors with a “press” button or doors with handles didn’t draw me in the shop, especially when with a pram.
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However, fully-automated doors or widely-opened doors drew me in the shop. Pram-friendly!
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whispers me…
2
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Music and pre-recorded message to shoppers in each corner in a shop made me feel uncomfortable and irritated.
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However, nice music fitting the atmosphere made me feel comfortable and even want to stay longer.
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tell me…
3 4
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Packaged foods with no smell had little impact on me.
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However, mouth-watering aromas coming from food samples and demonstrations had a HUGE impact on me (more accurately, my appetite).
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tells me…
5
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I have missed out so many things and services in the shops.
For example…
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There are shopping baskets stacked in the middle of the shop.
(I used to go back to the shop entrance to get the shopping basket when I forget.)
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So many things can be picked up near the cashier;
cigarette lighter special envelopes* batteries etc…
*Japanese put the money in the special envelops for occasions, such as wedding and funeral service.
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Lastly…
My 6 sense
tell me…
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I should pay more attention around me from now on. If I do so, I can find
something unimaginable.
Observation Rules!Thank you