Objective To know the perception regarding fruit juice.To know which brand is more preferred in Ghazipur city.To study the consumption pattern towards furit juice.To know about factor infusing customer satisfaction regarding fruit juice brand

Scope The scope of this research in the study positioning of fruit juice Industries in the Indian market.Consumer may look on branding as an important value added aspect of product or services, as it often serves to denote certain attractive quality are characteristic (see also brand promise). From the perspective of brand owners, branded product are services also command higher prices. Where two product resemble each other, but one of the product has no associated branding (such as a generio, store-branded product) people may often select the more expensive branded product on the basis of the quality of the brand are reputation of the brand owner. It covers a wide range analysis of the company that the satisfaction level of customers due to the use of the product of the company, services provided by the company, what is the satisfaction level of not only of the customers but also of the dealers.

ImportanceThe importance of a project report is following.1- The study will help to know that what additional features and what facilities should be increase.2- The importance of study is what is helpful to make future policy of the company and others players.3- It is importance to create a new plan for product and services in future with unique quality facilities that will be preferred by the customer.4- To know the factor behind purchase fruit juice.5- Customer is satisfied with the fruit juice and provided by better quality.