8/6/2019 Objective 8.02

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CONTENT/TEACHING OUTLINE

COMPETENCY: 8.00 Discuss risk management from a sports and entertainmentmarketing perspective.

OBJECTIVE: 8.02 Discuss considerations for safety and security.

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A. Define safety and security.1. Safety is providing the proper precautions to protect against harm, failure,

breakage, or accident.2. Security is any measure taken to guard against crime or attack.

B. Discuss the types of indoor/outdoor security.1. Security guards are hired to protect a venue and maintain order at an event.2. Metal detectors are devices that detect the presence of metal such as guns and

knives. The device is usually hand-held or gatelike in structure.3. Searches are used to examine a person or his/her personal effects in order to

find an inappropriate concealed item.

4. Security badges include plastic cards, metal tags, devices, or tokens.a. They may be issued to employees, contractors, vendors, members of the

press, athletes or entertainers and their entourage, or any other person with avalid reason for entering a secure area or event.

b. Examples of security badges.i. Wristbands are plastic identification bands that encircle the wrist.ii. Photo-identification cards are plastic cards or badges bearing a

photograph, name, and other identifying information about a person.iii. Magnetic strip cards are plastic swipe cards with a magnetic strip

containing encoded data that is read by passing the card through a slottedelectronic device. The cards are used especially to make electronic

transactions and to provide access to restricted or secure areas.iv. Smart cards are plastic cards containing a computer chip which allows the

holder to enter secured areas, buy goods and services, or execute otheroperations requiring secured information stored on the chip.

v. Bar code cards are plastic cards with a number of vertical lines set in apattern, containing identifying security information.

vi. Proximity cards are plastic cards with a magnetic strip containing encodeddata that is read by passing the cards within a certain distance of acomputerized electronic card reader. The cards are used to provideaccess to restricted or secured areas.

5. Facial recognition technology is a computer program that takes images filmed

from a camera and compares them to a known database of criminal pictures.Crowds of people can be scanned instantly using a single camera alleviating theneed of long security lines. This technology was first used on a wide-scale basisat the 2002 Winter Olympics in Salt Lake City.

6. Surveillance cameras are used to observe attendees of an event.

8/6/2019 Objective 8.02

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CONTENT/TEACHING OUTLINE

COMPETENCY: 8.00 Discuss risk management from a sports and entertainmentmarketing perspective.

OBJECTIVE: 8.02 Discuss considerations for safety and security.

Sports and Entertainment Marketing ISummer 2003

109 

Resources Teacher NotesPrinted References: Marketing Essentials, 3 rd ed., Section 2.1 The

Marketing Concept.Sports and Entertainment Marketing , pp. 272-277.Marketing, pp. 270, 522.

Suggested Activities:  Have students research and write a paragraph

on one form of indoor and one form of outdoorsecurity. Students need to discuss theirdevelopment, how often they are used, in whatvenues they are normally used, and what is thesuccess rate of their use.

Search the Internet for new technology beingdeveloped to ensure safety and security forvenues, entertainers, or fans’ safety.

There is a 8.00 project at the end of thiscompetency. 

Websites: 

Other Resources: 8.02 PowerPoint Presentation