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CONTENT/TEACHING OUTLINE

COMPENTENCY: 5.00 Explain the function of promotion in sports andentertainment marketing.

OBJECTIVE: 5.03 Discuss the use and importance of sponsorships andendorsements.

Sports and Entertainment Marketing ISummer 2003

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4. Personal services agreements are contracts between a company and asports figure or entertainer for the endorsement of a product or service. Thecontract includes details of the duties and responsibilities for each partyinvolved.

8/6/2019 Objective 5.03

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CONTENT/TEACHING OUTLINE

COMPENTENCY: 5.00 Explain the function of promotion in sports andentertainment marketing.

OBJECTIVE: 5.03 Discuss the use and importance of sponsorships andendorsements.

Sports and Entertainment Marketing ISummer 2003

82

Resources Teacher NotesPrinted References:Sports and Entertainment Marketing, pp. 79-83, 89-97.Marketing, pp. 212, 301.

Suggested Activities: NASCAR sponsorship activity Students are to

select 20 sponsors for a new racing team.These should not be present NASCARsponsors. The NASCAR website(www.nascar.com) has a link providing presentsponsors. All selected sponsors should havethe same target market. Students are toidentify their target market and provide rationalefor their choice of sponsors.

Naming rights for venues presentation Students are to select a venue with a namingrights contract and research the followinginformation to place into a PowerPointpresentation: terms of the contract (number ofyears/dollar amount), teams playing at venue,capacity, amenities of venue, and views ofvenue. Naming rights information can be foundat www.sportsvenue.com. Search engines canprovide venue sites.

There is a 5.00 project at the end of thiscompetency.

Websites:www.nascar.comwww.sportsvenue.com

Other Resources:5.03 PowerPoint Presentation