Objectification of women in advertising

And why it is ruining our lives.

Please be mature!!!

There may be content that you are not mature enough to handle, in which

case I will ask you to leave.

What Objectification is:

• Showing only parts of a sexualized body

• Using someone in place for an inanimate object

• Showing someone as interchangeable• Showing that somebody can and should be violated without consent

• Showing them as a commodity that can be bought and sold

Women as parts

Often used in advertising

This is bad

• Makes women interchangeable• Makes them less than a person, more

like an object• Takes away individuality

Women as objects For sexual gain

Also used frequentlyMakes people think it’s ok to take

advantage of women

Also very bad

• Makes women into objects for ONLY SEX.• They are primarily for the sexual pleasure of

others.• We’re good for a lot of other things, like being doctors and scientists and pushing children out of

our uteruses.

Most people think this advertising is effective

37%7%11%

44%

Percent of People Who Think It Is:

Most Effec-tive

Second Most Effec-tive

Third Most Effective

Fourth Most Effec-tive

Fifth Most Effective

• Most people think it is the most affective advertising tactic over 4 other tactics.

And now for an activity

If you said noyou were right

• She may be making a “sexual” face, but that does not mean she is a

sexual object• She is shown as an individual, and nothing implies that she is supposed

to be making that sexual face because she IS a sex object.

Who Thinks This is accptable?

26%

4%11%

19%

41%

How Acceptable Do You Think Objectification Is

Very Acceptable

Somewhat Acceptable

Neither Ac-ceptable nor Unacceptable

Somewhat Unacceptable

Very Unac-ceptable

• More than a quarter of participants thought it was very acceptable.

Some Examples:

Their reasoning:

That you should buy their product because:

• You can possess the woman selling it• You can be the woman selling it

• You can have relations with the woman selling it• The woman selling it is used only because she

looks “sexy” or “hot”

Hopefully you learned something

• If you learned, you’re welcome• If not, that’s ok because as you may

have seen, it’s social convention. It may take a while.

• Please treat women respectfully, we are worth more than our sexual

organs.

Works cited

• Bernstein, Matt. Intro to Women's, Gender, & Sexuality Studies. 4 October 2012. 29 January 2013.

• Gervais, Sarah. Live Science. 25 July 2012. 30 January 2013.

• Heldman, Caroline. Sexual Objectification (Part 1): What is It? 12 July 2012. 29 January 2013.

• Pappas, Stephany. Women And Objectification: Brain Sees Men As Whole, Women In Parts (STUDY) . 25 August 2012. 29 January 2013.

Brought to you by

Anita OmanWith a special appearance by Lauren Silva