OBEY: Digital Redesign

8/18/2019 OBEY: Digital Redesign

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Obey is a streetwear brand that began amovement by graphic ar tist Shepard Fa

bold, contrasting colours and striking im

Fairey used stickers and posters of his icimages to take art to the streets; promotphilosophy that art should be democrataccessible, and part of everyday life.

OUR CLIENT


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FRICTIONS

Obey Clothing has become indistingu ishablefrom other streetwear brands. The uniquephilosophies on which Obey was founded andthe messages Shepard Fairey promotesthrough his ar t is often lost or muddied.


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INISIGHT


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Why can’t the brand be the lookbook for OBEY

There is an unique opportunity for OBEY to

tell their story, which is truly unique.

INISIGHT


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OUR PROPOSAL

An e-commerce experience thatintroduces the OBEY story thatsets them apart from the pack.


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OUR PROCESSiterations, rejected idea, & design traps


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WEEK 1Staying too sa fe, rejected the idea


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WEEK 2design traps, too literal in our approach


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UNDIFFERENTIATED DISTINGUISHABLE

VALUE - ORIENTED

PROFIT - ORIENTED

1994 - 2007

2008 - NOW

FUTURE

OBEY: Digital Redesign

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