Obama 2012 - Strategy Update

8/3/2019 Obama 2012 - Strategy Update

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Campaign Update

Jim MessinaCampaign Manager


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Our Mission

Howwewin

Re-elect President Obama on November 6, 2012How we!ll run the campaign: Respect. Empower. Include. Win.

How we win

1. Expand the electorate

2. Build something new

3. Grow the grassroots in the states

4. Measure our progress

5. Work for every vote


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How we win







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Electoral Map

Keep the expanded map

2004 Presidential Election Results

252286

Kerry Bush

Electoral Votes


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Keep the expanded map

365

173

Obama McCain

Electoral Map

2008 Presidential Election Results

Electoral Votes


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Expand the electorate

Democrats registered morevoters than GOP in #07-#08*

*Partisan new registrants in states with party reg.Source: DNC Voter File

Voter registration canchange the electorate

New voters will turn out

We must expand theelectorate to win in2012

We could lose if wedon#t 2007 2008

DEMS

GOP

65%

35%

69%

31%

% of New Registrants


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Expand the electorate

President Obama won first-timevoters by a large margin in #08

Source: National Exit Poll

Voter registration canchange the electorate

New voters will turn out

We must expand theelectorate to win in2012

We could lose if wedon#t 2004 2008

DEMS

G

OP

53%

47%

69%

31%

% of Support


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How we win







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2012 will be different from 2008

Outside GOP GroupFundraising Example*

$70 M

$120 M

$0 M

Republican outside groupsplan to increase theirinfluence

They can accept contributionsfrom anonymouscorporations, thanks toCitizens United ruling

Republicans will push a rightwing agenda and seek to rollback the progress we#ve made

*American CrossroadsSource: NYTimes 3/1/11


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The President won 12 statesby less than 15 pts in 2008

This is not 2008

Electoral landscapewill be morechallenging in 2012

Republicans will befired up to take onPresident Obama

Republicans willengage in competitiveprimary process


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GOP won a statewide race in10 of these states in 2010*

This is not 2008

Electoral landscapewill be morechallenging in 2012

Republicans will befired up to take onPresident Obama

Republicans willengage in competitiveprimary process

* Gubernatorial or Senate race


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Just as President Obama isfocused on winning the future,we must look forward, not back

We have made historic changethese past two years

o Economic Recovery +

Job Creation#

o Health Insurance Reform#

oWall Street Reform

#

o Don$t Ask, Don$t Tell Repeal#

There is more work left to do

Howwewin

Innovate

Educate

Build

Reform

Responsibility#

President remains focusedon winning the future#


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To win, we have to build something new

Facing new challenges, we will have to build agrassroots organization that#s farther reaching, morefocused, and more innovative than anything we#vebuilt before

We must re-connect with long-time supporters andinspire new ones to join the cause, so that they canshape our national and state plans for victory

We know that the campaign will only be as strong asour grassroots organization in communities acrossthe country


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How we win







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Grassroots org will power our campaign

In the face of historic challenges, the President muststay focused on the American people. That#s why heneeds us to lay the foundation for the campaign,starting now

Campaign will be fueled by commitment of folks in all50 states who lend their time, talent, networks, andideas. We will win this campaign in the states

We believe in organizing block by block, withneighbors talking to neighbors, co-workers talking toco-workers, and friends talking to friends


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How we win

Organization will grow throughout campaign

1. Launch Campaign Declare I#M IN for 2012 Talk to old and new

supporters, hold one-on-ones

2. Listen and Plan Engage key stakeholders Hold local planning sessions Gather input for national,

state, and local plans

3. Build Teams Organize local house meetings Recruit + train volunteer

neighborhood teams

4. Contact Voters Register, persuade, and turn

out voters

Engage key constituencies

ELECTION

Grassroots will build to the election


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How we win







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Track our progress with metrics

Campaign will be metrics-driven

Everyone will set goals and track their progress

Campaign manager looks at reports every morningon grassroots metrics such as calls, conversations,and supporters who declared I#m In

We will learn together by spreading best practicesand adapting what could work better


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How we win







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Work for every vote

This campaign could be won or lost by a singlevote

We have seen elections decided by the narrowestof margins, so we will work hard for every vote

Complacency loses campaigns. We won#t take

anything for granted. The stakes are too high todo less


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How we win







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What you can do now

Hold conversations to re-engage supporters,recruit new ones

Go to barackobama.com to get involved

Sign Up to Volunteer orFind a Local Event

Declare I#M IN!

Make a Donation

Obama 2012 - Strategy Update

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