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2010 AUTUMN TERM COURSEWORK

Module Code: OB Module Title: Organisational Behaviour

Program: MBA Due Date: December 17th 2010

Weighting: 50% of final marks Word Limit: 4,000 (+/- 10%)

INDIVIDUAL ASSIGNMENT

Management is the cornerstone of organisational effectiveness, and the integrating activity

that permeates every facet of the operations of the organisation. Referring to case studies of

your choice:

i) Critically discuss what you believe are the most important factors that are

likely to determine the successful performance of work organisations.

What do you see as the main obstacles to effective organisationalperformance and how would you attempt to overcome them?

ii) Consider the changing nature of modern work organisations and attempt

to challenge and criticise the validity of this statement.

Please Note that this question requires you to undertake research into a relevant business

cases which will support your discussion.

MODULE OUTCOMES TESTEDLO Learning Outcome Description

Knowledge & Understanding

LO1Demonstrate a systematic understanding of the challenges and issuesrelevant Organisational Behaviour as highlighted in the question.

LO2Demonstrate a critical awareness of current issues in Organisational

Behaviour

LO3 Apply academic knowledge to the problems stated in the questions

Industry Related / Transferable Skills

LO4Develop management and research skills relevant to the OrganisationalBehaviour context.

LO5Analyse and critically asses the relevant theories mentioned and connectthem to real world examples

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2010 AUTUMN TERM - Coursework

UoW/LSBFOB/MBA/Level 7 Page 2 of 3

GRADING CRITERIA

The following generic grade criteria are in place for Postgraduate degrees (taught anddissertation component):Indicative

Grade

UK %

Marks

Characteristics

A 70%+ Very high standard of critical analysis using appropriate digital marketingcommunication conceptual frameworksExcellent understanding and exposition of relevant issuesClearly structured and logically developed argumentsGood awareness of digital marketing communication nuances and complexitiesSubstantial evidence of well-executed independent researchExcellent evaluation and synthesis of source materialExcellent use of relevant data and examples, all properly referenced

Distinction 70% and above

B 69-60%

High standard of critical analysis using appropriate conceptual digital marketingcommunication frameworksClear awareness and exposition of relevant issues

Clearly structured and logically developed argumentAwareness of digital marketing communication nuances and complexitiesEvidence of independent researchGood evaluation and synthesis of source materialGood use of relevant data and examples, all properly referenced

C 59-50%

Uses appropriate digital marketing communication conceptual frameworksAttempts analysis but includes some errors and/or omissionsShows awareness of digital marketing communication issues but no more than to beexpected from attendance at classesArguments reasonably clear but underdevelopedInsufficient evidence of independent researchInsufficient evaluation of source materialSome good use of relevant data and examples, but incompletely referenced

D 49-40%

Adequate understanding of appropriate digital marketing communication conceptualframeworksAnswer too descriptive and/or any attempt at analysis is superficial, containingerrors and/or omissionsShows limited awareness of digital marketing communication issues but also someconfusionArguments not particularly clearLimited evidence of independent research and reliance on a superficial repeat ofclass notesRelatively superficial use of relevant data, sources and examples and poorlyreferenced

UW Pass Mark = 40%

E 39-

30%

Weak understanding of appropriate digital marketing communication conceptual

frameworksWeak analysis and several errors and omissionsEstablishes a few relevant points but superficial and confused exposition of digitalmarketing communication issuesNo evidence of independent research and poor understanding of class notesPoor or no use of relevant data, sources and examples, and no references

F 29%andbelow

Very weak or no understanding of appropriate digital marketing communicationconceptual frameworksVery weak or no grasp of analysis and many errors and omissionsVery little or no understanding of the digital marketing communication issues raisedby the questionNo appropriate references to data, sources, examples or even class notes

NB: Distinction marks (70% +) are awarded only to exceptional pieces of work

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UoW/LSBFOB/MBA/Level 7 Page 3 of 3

MARKING CRITERIA

Basis of Assessment Weighting%

Mark

Presentation and Style 10

Evidence of Reading / Application of Theory 20

Discussion of Topic 30

Use of Applied Examples in Context 20

Summary or Conclusion 20Mark

Assignment Strengths

Areas for Improvement