OAS spresentation by_Saiparasad Prasad
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Transcript of OAS spresentation by_Saiparasad Prasad
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CONTENT
24/7 Media
24/7 Media's Technology Hub
Features of Open AdStream
Multiplatform
Video & Rich Media
Comprehensive Reporting
Performance Tracking & Optimization
Overview on OAS Tool (Basic campaign setup)
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24/7 Media
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City specializing in Digital Marketing.
It provides digital marketing solutions for publishers, advertisers and agencies globally.
The company was purchased by WPP plc (Wire and Plastic Products plc), is a British multinational advertising and public relations company with its main management office in London, United Kingdom.
It owns a number of advertising, public relations and market research networks.
Comprehensive ad management platform
Leading precision targeting media network
Target, Optimize and Buy audiences in real-time
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24/7 Media has the following product set
Publisher side adserver integrated with SSP and a Web Analytics engine together called Open AdStream
A data management platform called the 24/7 DMP (formerly known as ZAP)
DSP called 24/7 Trader
SEM optimization product called 24/7 search
Media and affiliate networks in North America, UK, France and Korea, called 24/7 Access
A tool called 24/7 Connect built to simplify media transactions between agencies and publishers into one direct ecosystem
A demand-side platform (DSP) is a system that allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface.
A Supply-Side Platform or Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media.
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24/7 Media’s Technology Hub
Canada Japan
U.S.
Brazil
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Other Media Networks Hundreds of Publisher Licensees Globally
Korea
Europe
Australia
Global Locations Leading Agencies and Top Advertising Clients
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1. MultiplatformBe where advertisers want to go
Enable advertising experienceswhat device they’re using
for visitors — regardless of where they are, or
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Efficient, scalable delivery capabilities across video, mobile, IPTV and other addressable media channels
Advanced content, audience and device targeting
Robust dashboards, tracking, engagement and performance analytics
Features of OpenAdstream
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2. Video & Rich MediaLeverage interactive and dynamic formats to drive engagement
Easily integrate video and rich media solution, avoiding multipleprovider complexities
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Efficient creative workflow
Dynamic, engaging video and rich media units
Cross player and device delivery to live and on demand audiences• SDK• XML• API
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Video Examples
Pre-roll Overlays Quick Click
Nonlinear Lower Thirds Spotlight Roadblocks
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3. Comprehensive Reporting
Comprehensive real–time view into performance
Real-time customizable dashboard
Content, audience, advertising
Robust reporting and analysis
and revenue
Email report delivery
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4. Performance Tracking & Optimization
Full analysis of post-click andpost-view conversion activities
Comprehensive view into audience metrics and behaviors
Better understand campaign success, revenue generation and target accordingly
Vie Convert
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Browse Click
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Overview on OAS Tool (Campaign setup)
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Overview
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REFERENCE
Wikipedia SlideShare
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Created by:
Saiprasad Sharma