o' bitz
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O’BitZ “O Yes….its Yummy
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O’BitZ“O Yes….its Yummy”
5% Walnut Powder
25% Multigrain 25% Wheat 45% Oats
O’BitZ
DescriptionO’Bitz brings you NUTRI RICH pasta-Tastes delicious and very good for health. Cook instantly in just 5 minutes. O’Bitz are assorted shape pasta made from multigrain Atta which is rich in Fiber and Protein. Have it anytime in a day.
LIFESTYLEHEALTH
CONSCIOUS (Office Goers)
YouthCool
Health Conscious (Mothers)
AGE 24-30 14-22 32-40
SEX MALE FEMALE MALE FEMALE FEMALE
Taste Preference Med Med High High High
Consumption Rate High Med High High Med
Price Sensitivity Med High Low Low Med
SEGMENT ATTRACTIVENESS High High High Med High
Segmentation & Targeting
Positioning
Nutrients rich
cost lowhigh
high
low
• O-Bitz
• Maggie
• Aata noodles
• Noodles• Cup noodles
• Oats noodles• Pasta
ScopeFuture Scope: This is an attempt from nestle to make your mornings Healthy & Enjoyable. However, how can this value proposition be communicated to the customers in the best possible manner? How will this affect the sales of Normal Maggie? Will Maggie lovers shift to a healthier option or will they stick to the tasty evergreen Maggie which has been there for so long? So, do your research and come up with the best solutions to answer the following questions pertaining to Maggie Oat Noodles:
