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Transcript of NZW Annual Report 2013 Web
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8/9/2019 NZW Annual Report 2013 Web
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ANNUALREPORT
2013
NEW ZEALANDWINEGROWERS
NEW ZEALAND’S
LARGESTHORTICULTURALEXPORT BY VALUE
INCREASE INEXPORT VALUESINCE 200922%
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OUR ACTIVITIES
OUR VISION
OUR MISSION
OUR PURPOSE
AROUND THE WORLD,NEW ZEALAND IS RENOWNEDFOR ITS EXCEPTIONAL WINES
TO CREATE VALUE FOR OURMEMBERS
TO SUPPORT THE PROFITABLEGROWTH OF WINE FROM NZ
TO PROTECT THE COMPETITIVEPOSITION OF WINE FROM NZ
ADVOCACY / RESEARCH /SUSTAINABILITY / MARKETING
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2 CHAIRS’ REPORT
6 2013 REPORTCARD
8 ADVOCACY
10 RESEARCH11 Research Resources
12 Research ProjectsFunded This Year
13 INFORMATIONRESOURCES
13 Surveys and Publications
14 SUSTAINABILITY
16 MARKETING17 List of Visitors to New
Zealand
18 Events 2012/2013
20 WINE AWARDS20 Air New Zealand Wine
Awards Trophy Winners2012
20 Bragato Wine AwardsTrophy Winners 2012
21 STATISTICS21 New Zealand Wine
Industry Key PerformanceIndicators
22 Summary:New Zealand Wine
23 New ZealandWinegrowers Membership
24 New Zealand Producing
Vineyard Area
25 New Zealand Vintages
26 New Zealand WineExports By Market
28 New Zealand WineExports By Variety
29 Wine Imports IntoNew Zealand
30 INDUSTRY BOARDS
31 INDUSTRYORGANISATIONS
32 NEW ZEALANDWINEGROWERS’KEY CONTACTS
CONTENTS
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2 CHAIRS’ REPORT
One year ago the Board of New
Zealand Winegrowers approved a
new strategic plan. Our vision for
the industry is that New Zealandis renowned around the world for
its exceptional wines. The mission
for the national body is to create
value for members by protecting
the competitive position of New
Zealand wine and supporting its
profitable growth.
SO WHAT PROGRESS HAVE WE
AND THE INDUSTRY MADE IN THE
PAST 12 MONTHS?
For the industry as a whole, therecovery is well under way from
the 2008 supply imbalance and we
have a vintage of marvellous quality
to sell. The sales prospects for
the year ahead look very positive
so it should be no surprise there
is a renewed optimism amongst
growers and wineries.
For New Zealand Winegrowers
there has been intensive re-
organisation and re-prioritisation
of activities to better align with thefuture direction of the industry. We
have taken the pulse of the industry
and, while we recognise that there
are still improvements to be made,
the widespread support for the
activities of our national body is
encouraging.
There is more change to come and
the New Zealand wine sector is
positioning itself positively to take
advantage of market opportunities:
to be in new markets; to talk to new
consumers; to take the lead with
new product developments.
As we move forward it is vital
growers and wineries, and the
industry as a whole, learn from
the struggles of the recent
past. Optimism should never be
unbridled but rather should be
market led and fact based. In the
midst of all future change, the
one constant must be a rock-solid
understanding that premium
production is the only viable future
for New Zealand wine.
EMPTY TANKS AND HIGHER
PRICES
Premium products and growth
in North America and Asia were
key themes of the new strategic
plan reflected in this year’s export
results.
Value growth is the story of the
sales year. The smaller 2012 vintage
meant wine was in short supplyand wineries took the opportunity
to improve their positioning in the
market. The end result was a 3%
increase in the export value to a
record $1.21 billion but 5% lower
export volume.
The rise in export value was driven
by a shift towards packaged
products, higher prices for bulk
wines and a move to higher value
markets, notably North America.
However, the strong New Zealand
dollar continued to blunt returns
back to producers.
Despite product shortages
packaged exports grew by 4% in
the last year to just over 120 million
litres valued in excess of $1 billion.
By contrast, bulk shipments fell
22% and now account for a shade
under 30% of total shipments. In
a supply constrained year, this
level is strongly indicative of the
important role that bulk shipment
now occupies in the industry.
North America is a major strategic
opportunity for the sector as was
borne out this year. Shipments to
the USA increased 13% to $284
million making it the 2nd largest
market for our wines (behind
Australia) while exports to Canada
lifted 10% to $78 million.
By contrast, sales to both Australia
and the UK slipped by 2% in value
in the past year; volume reductionswere significantly greater in
both markets. These markets will
undoubtedly bounce back with
the more generous 2013 vintage as
they remain priority destinations for
New Zealand wine.
Nevertheless, the longer term
trend towards market diversification
is undeniable. Shipments to
second-tier destinations, notably
in Northern Europe and Asia,
are now valued at just under
$200 million, the same as the
total value of all wine exports a
little more than a decade ago.
Strong growth opportunities exist
in these markets.
Meanwhile, sales of New Zealand
on the home market wine fell an
estimated 19% to 52 million litres,
accompanied by a corresponding
increase in wine imports of 50% to
41 million litres. This is an entirely
predictable consequence of the
short 2012 vintage as wineries
prioritise hard-won positioning in
export markets.
A GOLDEN HARVEST
New Zealand’s reputation as a
premium producer will be enhanced
by the golden harvest of vintage
2013.
IT IS VITAL GROWERS
AND WINERIES, AND
THE INDUSTRY AS A
WHOLE, LEARN FROM
THE STRUGGLES OF THE
RECENT PAST.
CHAIRS’ REPORT
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3CHAIRS’ REPORT
North to south, vineyards
experienced ideal vintageconditions in 2013 with a long, dry
Indian summer lingering through
harvest to provide well balanced,
well-ripened fruit. A record
tonnage of 345,000 tonnes will
produce around 250 million litres
of world class wine. While this
represents a big step up from the
light 2012 vintage, the increase is
demand-driven.
Feedback from wineries indicates
they harvested in line with sales
projections. However, for some
wineries sales are still likely to be
constrained by shortage in the year
ahead as in instances crop levels
did not reach expectations.
Demand also drove higher grape
prices which are forecast to
average around $1,600 per tonne.
Combined with the larger crop,
this gave growers their best year
since 2008, and will see vineyards
initiate some much needed
catch-up capital expenditure
and debt repayment.
Finding the right balance between
supply and demand is a tricky
business in any agriculturally based
industry. Wineries need enough
stock to build markets, but not so
much as to get ahead of demand.
To the extent permitted by nature,
growers respond to the signals they
VINTAGE 2013 (BY TONNES)
300
250
200
150
100
50
0
350
T O N N E S ( T H
O U S A N D S )
04 05 06 07 08 09 10 11 12 13
YEAR
VINTAGE 2013 (BY VARIETY)
SAUVIGNON BLANC 68% PINOT NOIR 9.4% CHARDONNAY 8.1% PINOT GRIS 6.6%MERLOT 3%
RIESLING 1.8%SYRAH 0.7%GEWÜRZTRAMINER 0.5%CABERNET SAUVIGNON 0.4%OTHER 1.5%
receive from wineries in dialling
up or down production volumes.If, as expected, wineries have a
successful 2013-14 sales campaign,
many will feel that they have scope
to extend production further in
2014 and that message will be
passed back to growers.
Beyond that we are seeing the first
signs of a renewed interest in new
vineyard development – this is a
signal marker of the new optimism
in the sector.
As always vineyard development
requires careful, market-led
planning. Sales projections and
production decisions must be
realistic and take into account
growth across the whole industry,
not just within a single company.
Optimism must be leavened with an
appropriate measure of hard-nosed
risk assessment. Supply discipline
remains as essential now as ever
before if we are to avoid revisiting
the travails of the past few years.
THE BIG LEAGUE
Newly released data shows that
New Zealand is now the world’s
8th largest exporter by value. New
Zealand is no longer a bit player on
the global scene. Yes, production
is still a comparatively small;
however the fact that so much of
New Zealand’s production is sold
offshore at premium prices places
us in the big league.
New Zealand’s emergence as an
internationally recognised wine
producer began in the United
“OVER A MERE THREE DECADES,
NEW ZEALAND HAS EARNED
AN ENVIOUS INTERNATIONAL
REPUTATION FOR ITS HIGHAVERAGE QUALITY WINE
PRODUCTION, NOW WIDELY
EXPORTED TO ALL OF THE
WORLD’S MAJOR MARKETS.”
JOHN SZABO MS — THE NATIONAL POST, CANADA, MARCH 2013
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4 CHAIRS’ REPORT
Kingdom three decades ago.
Building a name for New Zealandwine was hard work, but a common
heritage as well a surge of interest
in wine provided a solid foundations
for those efforts.
Now the major growth
opportunities are outside our
traditional markets of the UK
and Australia. Henceforth to
generate volume and value growth
producers will need to navigate
complex and sometimes chaotic
markets that have not been fully
developed up to this point.
Growth potential abounds in USA
and Canada, making it worthwhile
to negotiate the intricacies
of the three-tier system and
provincial monopolies. In Asia the
opportunities are significant but
markets are in early development
phases. In mainland Europe the
wine category is well established,
but New Zealand wine is very much
a newcomer.
New Zealand Winegrowers
is working with NZTE in new
markets to help develop the New
04 05 06 07 08 09 10 11 12 13
YEAR
N Z $ ( M I L L I O N S )
WINES BY EXPORT VALUE
400
200
600
800
1000
1200
1400
2013 MAJOR MARKETS BY VALUENZ$ (MILLIONS)
AUSTRALIA 373.0USA 283.7UK 278.4CANADA 78.2CHINA 26.9NETHERLANDS 26.7
HONG KONG 20.5SINGAPORE 16.1IRELAND 14.2JAPAN 13.6SWEDEN 13.1OTHER 65.8
Zealand category in a partnership
that focuses on education andinformation provision. Early signs
from the programme are very
positive.
WORLD-CLASS WINE STYLES
New Zealand addresses these
new market challenges as the
world leading producer of varietal
Sauvignon blanc, one of the globe’s
go-to white wine varieties.
Marlborough is the world’s
largest region for this style. While
France has more of the variety
planted overall, this is divided
between regions and appellations.
Marlborough’s 18,000 hectares
are more than double the largest
Sauvignon blanc region in France
– Val de Loire – and considerably
more than any other region
or country.
With new vineyard expansion now
severely restricted in Europe and
climatic or economic limitationson expanding Sauvignon blanc
plantings in many other parts of
the world, New Zealand has a clear
competitive advantage. The major
risk to that position is that we take
Sauvignon blanc for granted and
fail to continue to invest in quality
and evolve with market demands.
While New Zealand has a
mainstream product in Sauvignon
blanc, other styles compete at
the boutique end of a crowdedmarketplace. New Zealand Pinot
Noir has forged a stellar reputation,
but New Zealand is still only a small
producer of this variety.
Similarly with full-bodied reds,
Chardonnay, Pinot Gris and other
styles, the wines are world-class
but New Zealand is up against
varieties produced in vast
quantities across the globe.
The challenge for these styles
is distinguishing them from themass of products on the market
through quality, regionality and
sustainability.
AN EVOLVING SECTOR
Alongside the growing global
popularity of New Zealand’s
offering, the industry itself is
undergoing major changes with
business models evolving rapidly in
the response to market demands.
Contract processing of grapes
and wine is increasingly important
in the sector while the business
structure for some wineries is now
more akin to the negociant model
than the traditional producer.
Overseas retailers are becoming
brand owners and, in some cases,
producers in their own right.
Among growers, the fallout from
2008 has largely driven speculators
out of the market and seen their
vineyards consolidated into the
hands of existing industry players.
Faced with lower prices and
uncertain demand from 2008 to
2012, some growers have created
their own wine labels or formed
cooperatives while others have
chosen to leave the business.
Small producers have seen
the least structural change.
Fundamentally, they have remained
family-owned, regionally-focussed
and quality-oriented businesses
driven by passion as much as profit.
Many have had to explore different
strategies to survive in the form of
changed product mix, new markets
and altered pricing strategies.
Some have exited the industry by
choice or circumstance. But this
has been offset by a steady stream
of new entrants.
UNITY
For all that has changed over the
past 12 months, it is essential to
recognise that the interests of
CHAIRS’ REPORT
NEW ZEALAND’S
REPUTATION AS A
PREMIUM PRODUCER
WILL BE ENHANCED BY
THE GOLDEN HARVEST
OF VINTAGE 2013.
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6 2013 REPORT CARD
EXTENDED/NEW ACTIVITIESFROM 12-13 PLAN
STATUS COMMENT
Engage with banks Achieved. Continue in the year ahead.
Vineyard registry Register complete; additional 990ha post completion of
Register 2012 as result of Policy for event participation.
Reprioritise research Reprioritisation complete. PGP application is currently in the
business case development phase.
Prevent bulk wine
adulteration
Govt has rejected initial proposal.
New proposals made through Review of Export Legislation.
Legal opinion received on GI protection in China.
Proactive social
responsibility
Cheers! launched.
Standard drinks initiative launched.
Label ‘lock-ups’ developed.
Wine events code of practice in development.
Increase proactive PR 18 press releases issued. Good media pick-up both domestically
and internationally.
Sustainability
communications
Sustainable Communications resources released.
Visiting media briefings established.
Web-pages redesign completed.
Integration with international promotions initiated.
19 media articles, 14 of these in international publications.
74 sustainability brand stories on nzwine.com.
NZ Wine marketing Largest ever joint programme with NZTE launched. Levy
marketing and User-Pays events separated. Australia office
downsized, Europe office refocused and Asia office opened.
GIs Awaiting decision from Govt on implementation of GI Act.
Wine region notice under development for WWTG countries.
Business tools Put on hold due to small 2012 vintage. Currently being
considered in context of changes to the SWNZ programme.
2013 REPORT CARD
KEY
Achieved/completedOn track &
ongoing
Progress made but
some issues
Put on hold
REPORT ON NEW/EXTENDED ACTIVITIES 2013
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7MEMBER SURVEY RESULTS SUMMARY
KEY
*Average rating
MEMBER SURVEY RESULTS SUMMARY
Results are judged on a scale of 1 to 7.
What is the outlook for your business for the next
12 months?*
NZW adopted a new Strategic Plan in June 2012
which made a number of changes to the structure
and operations of NZW. How do you value those
changes?
How do you feel about your involvement with
NZW and its activities?
How well informed do you feel about New
Zealand Winegrowers and its activities?*
The NZW Strategic Plan is funded by grape and
wine levies (apart from any user-pays funding).
Considering the levy you pay and the value you
receive in return, is your payment.. .?
How do you value New Zealand Winegrowers
personnel in terms of:*
How do you value the following services offered
by NZW?* How well do you believe the NZW Board
represents the interests of your industry?*
How do you value the information you receive
from NZW (e.g. grape price data, labelling guides,
spray schedules, market data etc)?*
1 2 3 4 5 6 7
6%
I don’t want tobe involved
What changes?
Too high
Too early to tell
I’m as involved asI want to be
Negative OK
Just right
I want more opportunitiesto be involved
They are great
Too little
6%
19%
13%
6% 8%
29%
22%
11%
4%
4% 4%
1%
1% 1 %
56%
24%
47%
3%
10%
10% 7%8%
2%
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
User-pays: SustainableWinegrowing New Zealand
Research
Responsiveness
Professionalism
Knowledge
Integrity
Advocacy
Marketing
Sustainability
Funding regionalorganisations
User-pays: Events
5.31
3.82
4.14
4.24
4.41
4.87
4.36
4.46
4.55
4.65 4.85
4.86
4.92
4.74
4.38
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ADVOCACY
8 ADVOCACY
Minimising compliance costs,
securing the integrity of New
Zealand wine and ensuring free
and fair market access are the core
activity areas.
The Advocacy team focuses on a
number of high priority initiatives,
as well as maintaining business-as-
usual operations such as providing
essential guidance on employment,
winemaking and labelling practices.
After a campaign of nearly
6 years, the government has
recognised the low risk status
of winery cellar doors. This
will result in significant cost
savings as a new risk-based
fees structure comes into effect
under the Sale and Supply of
Alcohol Act.
A renewed emphasis on social
responsibility was seen in the
launch of the Cheers! brand and
the ongoing development of a
Wine Events Code of Practice.
New Zealand Winegrowers’
Labelling, Winemaking and
Seasonal Guides were fully
updated and given a new look
and feel and a new Code of
Practice on Environmental
labelling was released. These
are essential business tools
covering legal requirements in
as many as 44 markets.
New Zealand Winegrowers
continues to push for the
implementation of geographical
indications legislation as a top
priority and has commissionedin-market legal advice on
protection of regional names
offshore. A new GI registration
system will give the wine sector
an excellent opportunity to
deepen its regional stories as
well as offering a higher level of
protection in offshore markets.
The government’s refusal of a
request to implement regulatory
measures for bulk wine exports
was highly disappointing.However, the national body is
pursuing the opportunity for
more broad-based traceability
measures through the ongoing
review of export certification.
New Zealand hosted the World
Wine Trade Group meetings in
Auckland and Brussels this year.
These meetings culminated in
the signing of a new labelling
agreement addressing trade
issues relating to vintage,
variety, region and alcohol
tolerance.
New Zealand also hosted the
APEC Wine Regulators Forum
which is a key plank in our
strategy to build coherence
across the different regulatory
systems for wine in Asia-Pacific.
With the successful conclusion
of the Taiwan Free Trade
Agreement, the roster of
markets into which New Zealand
wines have preferential tariff
arrangements continues to
grow. Canada and Japan joined
the negotiations Trans-Pacific
Partnership, enhancing the
potential benefits from this
powerful trading bloc. New
Zealand Winegrowers is strongly
supportive of the on-going
negotiations with the Russia-
Belarus-Kazakhstan Customs
Union, India and others.
MINIMISING COMPLIANCE
COSTS, SECURING THE
INTEGRITY OF NEW
ZEALAND WINE AND
ENSURING FREE AND FAIR
MARKET ACCESS ARE THE
CORE ACTIVITY AREAS.
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RESEARCH
10 RESEARCH
The New Zealand Winegrowersresearch strategy focuses on five
main areas:
1. PESTS AND DISEASES
2. REDUCING COSTS,
INCREASING PROFITABILITY
3. SUSTAINABILITY AND
ORGANICS
4. QUALITY WINE STYLES FOR
EXISTING AND DEVELOPING
MARKETS
5. TECHNOLOGY TRANSFER
The future of the New Zealand wine
industry relies on research leading to
technical innovation that will enable
grape growers and winemakers to
remain internationally competitive
as leading producers of premium
quality wines.
KEY INITIATIVES AND
RESULTS FROM 2012-2013
SUPPORTING INNOVATION
A proposal has reached the
business-planning phase in the
PGP process (administered by
Ministry for Primary Industries), to
position New Zealand as the home
of high quality, lower-alcohol and
lower-calorie wines. The goal is
to develop viticulture and winery
tools that will enable the industry to
service the rapidly growing global
market for high-quality, lower-
alcohol and lower-calorie wines.
PESTS AND DISEASES
Slip skin: A research project in
2012/13 in three winegrowing
regions successfully determined
that substantial wetting, in the
form of soaking, was required for
slip skin symptoms to develop
from latent Botrytis infections.
A symptom of Botrytis cinerea
infection of grape berries that is
distinct from common Botrytis
bunch rot, slip skin is characterised
by the detachment of skins from
the pulp of berries, rendering
affected grapes unusable.
Identifying the cause will enable
researchers to examine vineyard
treatments that might improve
grape berries’ ability to withstand
such infections.
Leafroll virus 3: Building on the
success of the first three years ofapplied research, New Zealand
Winegrowers’ Virus Elimination
Project continues with co-funding
from the Sustainable Farming
Fund (SFF) until 2015. The goal is
to investigate how to keep newly
replanted vineyards free of the virus
and improve control of mealybugs,
which spread the disease. A recent
case study (prepared on behalf of
SFF) applauded the widespread
industry support for the project
and characterised the technologyand extension component as “in
itself illustrating best practice.”
REDUCING COSTS, INCREASING
PROFITABILITY
Mechanical fruit thinning and
Botrytis control: Mechanical fruit
thinning allows timely and cost-
effective yield management after
fruit set and assists with Botrytis
control. Years of research now
underpin solid technical transfer inthis area. Trials have consistently
shown a reduction in Botrytis levels
in fruit at harvest and have now
reached the stage where the degree
of fruit removal can be fine-tuned.
About 40-50% of the reduction in
yield is collected under the vines
at thinning, with the balance a
reduction in berry size and bunch/
berry shrivel in the canopy.
THE FUTURE OF THE
NEW ZEALAND WINE
INDUSTRY RELIES ON
RESEARCH LEADING TO
TECHNICAL INNOVATION
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11RESEARCH
SUSTAINABILITY / ORGANICS
Undervine weed management:
One of the major uses of synthetic
chemicals in vineyards is the
application of herbicide under the
vines to prevent weed growth into
the canopy and fruiting zone. In
2012/13, a new project examined
first-year trial results on the
effects of undervine mowing and
undervine cultivation compared
to conventional herbicide use. The
project will continue to monitor
field trials for two more years,
assessing soil properties, vine
performance and fruit composition,
reporting to the industry on the
benefits – and potential pitfalls
– associated with nonchemical
management of underrow
vegetation.
QUALITY WINE STYLES
The Science of Sauvignon blanc: A
highlight of the Research year has
been the delivery of a free copy of
the book The Science of Sauvignon
blanc to each levy-paying member.
Commissioned by New Zealand
Winegrowers to encapsulate six
years of multidisciplinary research,
UK author and wine writer Jamie
Goode summarises scientific
findings related to the key aroma
and flavour compounds in New
Zealand Sauvignon blanc wine and
how they relate to viticulture and
winemaking.
TECHNOLOGY TRANSFER
Grape Days: New ZealandWinegrowers continues to provide
members with the practical
materials and presentations that
summarise scientific findings
from research projects and field
trials. The Grape Days provide an
increasingly important channel
for technical transfer, attracting
more than 360 attendees in
2013. Designed to combine high-
level technical summaries with a
practical applied focus, the events
are recorded and the videos, along
with presentation materials, are
made available to members on the
New Zealand Winegrowers website.
RESEARCH RESOURCES
ARTICLES
Understanding causes of slip skin
R Beresford and A Gunson – Plant and F ood Research
Botrytis decision support (BDS)
D Beresford et al. – Plant and Food Res earch and
M Barley – HortPlus
Can canopy management be used to determine grapecomposition at harvest?
Professor Brian Jordan, Scott Gregan a nd Linlin Liu -
Lincoln University
New opportunities for sustainable grape thinningMike Trought, Sue Neal and Dion Mundy - Plant & Foo d
Research
Harnessing the value of bud-sport mutations
D Lizamore & C Winefield - Lincoln University
Botrytis decision support (BDS)
Rob Beresford, Alistair McKay, Peter Wood, Rob Agnew
(Plant & Food Research) and Mike Barley (Ho rtPlus)
The overwintering stage of downy mildew in grapeshas been discovered in NewZealand vineyards
Peter Wood, Brent Fisher, Rob Beresford, Phil Elmer andIan Horner - Plant & Food Resea rch
Creating cultivars with improved anti-viral defences
Kieren Arthur and Robin MacDiarmid - Plant & Food
Research
Identifying compounds of importance in New ZealandPinot Noir wines using aroma reconstruction
T Rutan et al. University of Auckland
Influence of harvesting and grape processing onprotein content and bentonite requirement ofSauvignon Blanc
B Tian et al. Lincoln University
Tools for manipulating Sauvignon Blanc wine flavourand aroma: harvest and processing of grapes
C Grose et al. Plant and Food Rese arch
Chiral carbon and other magic mirrors
R Harrison – Lincoln University
The nature of perceived minerality in white wine:preliminary sensory data
W Parr et al. Lincoln University
Do tendrils on retained canes increase the risk ofBotrytis Cinerea the following season?
D Mundy – Plant and Food Research
Potassium nutrition in the vineyard: implications forgrapevine development and wine composition
M Trought, C Winefield and A Gunson
The citrophilus mealybug, ground cover weeds andgrapevines: assessing a dynamic relationship
V Bell et al. Plant and Food Research
Evaluating pruning wound treatments for management
of eutypa dieback in grapevinesM Sosnowski - South Australian Rese arch & Development
Institute and D Mundy - Plant & Food Res earch
Tools for manipulating Sauvignon Blanc wine flavourand aroma: harvest and processing of grapes
C Grose et al. Plant & Food Research
Grapevine leafroll disease a serious problem forwinemakers
N Hoskins
New opportunities for sustainable grape thinning
Claire Grose et al. Plant & Food Research
Reduced berry size and Botrytis tolerance throughtrauma to the vines
Mike Trought - Plant & Food Research
Manipulation of methoxypyrazine (MP) concentrationsin Sauvignon blanc wine through leaf and rachisadditions
Claire Grose et al. Plant & Food Research
Influence of juice pH on thiol production
Claire Grose et al. Plant & Food Research
FACT SHEETS
Yield Management Information Supplement Preparingfor Vintage 2013
New Zealand Winegrowers
Mechanical thinning and yield production
Mike Trought and Sue Neal, Plant & Food Research
REPORTS
The effects of manipulating wine-grape vine growth onthe allocation of photo-assimilate between fruit and
vegetative sinksM Greven et al. Plant and Food Research
Tendrils as a source of seasonal ca rryover of Botrytiscinerea in vineyards
D Mundy - Plant and Food Res earch
Cryopreservation of grapevine for generating andmaintaining high-health germplasm
R Pathirana and A McLachlan - Plant and Food Res earch
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12
RESEARCH
RESEARCH
New opportunities for sustainable grape thinning
(SFF): Interim report, end of year 1M Trought et al. Plant and Food Research
Detection of Plasmopara viticola (grapevine downymildew) oospores in New Zealand
P Wood et al. Plant and Food Research
The effects of light on grape berry bioch emistry: anadvanced approach to provide new insight into ca nopymanagement and quality wine production.
B Jordan, S Gregan and L Liu - Lincoln University
Effect of harvest technology on grape and winecomponents of importance for protein stability
R Harrison et al. Lincoln University
Managing Grapevine leafroll-associated virus 3 in redgrape varieties: Final report
V Bell et al. Plant and Food Research
Grapevine Leaf Roll associated Vir us (GLRaV3) ResearchProgramme - Industry Impact Overview
G McCarthy - Sutton McCarthy Limited
Satellites for improved irrigation advice
M Greven and W Meijninger - Plant and Food Rese arch
Seasonal fluctuations in grapevine yield components
Mike Trought - Plant and Food Research
Slipskin of grapes cause d by infection by Botrytiscinerea: a review
D Mundy - Plant and Food Research
An analysis of the carry-over effects of ea rly defoliationand a comparison of mechanical defoliation versushand defoliation on the reduction of rot incidence/severity and their effects on composition of Hawke’sBay red and white grapes and wine
M Krasnow et al. Eastern Institute of Technology
Tools for manipulating Sauvignon blanc wine flavourand aroma: Harvest and processin g of grapes - yearendreport 2012
C Grose et al. Plant and Food Research
The Organic Focus Vineyard Project Annual Report2011-12
R Reider - OWNZ
Potassium nutrition in the vineyard: Implications for
grapevine development and wine compositionM Trought - Plant and Food Research and C Winefield -
Lincoln University
Improving management of grapevine trunk diseases inNew Zealand Final
M Sosnowski - South Australian Resea rch and
Development Institute and D Mundy Plant & Fo od
Research
Identification and quantification of chiral volatilecompounds in New Zealand wines that affect aroma
Roland Harrison – Lincoln University
Botrytis decision support (BDS) industry training &Botrytis sampling protocols
R Beresford et al. Plant and Food Res earch
RESEARCH PROJECTS FUNDED THIS YEAR
QUALITY WINE STYLES FOR
EXISTING AND DEVELOPING
MARKETS
Literature review of grape and wine anthocyaninsand phenolics to give viticulturists and winemakersknowledge
Lincoln University (Roland Harrison)
Preliminary investigation of factors responsible forvariability in tartaric acid additions to Pinot noir
Lincoln University (Roland Harrison)
Manipulation of methoxypyrazine (MP) levels inSauvignon blanc wine through leaf and rachis additions
Plant and Food Research (Claire Grose)
Influence of juice pH on thiol production
Plant and Food Research (Claire Grose)
Identification of natural genetic variation in grapevinecontributing to pathogen resistance
Lincoln University (Chris Winefield)
The development of a functional ge nomics tool for thecapture and characterization of transposon mutants in
Vitis Vinifera (PhD Scholarship)Rod Bonfiglioli Scholarship Lincoln University (Darrell
Lizamore)
Investigation of perceived minerality in white wine
Lincoln University (Wendy Parr)
Sensory effects of defoliation timing and method onSauvignon blanc, Chardonnay, Merlot, and CabernetSauvignon
Eastern Institute of Technology (EIT) (Mark Krasnow)
Chinese consumers’ preferences and attitudes towine: Review of literature including Chinese LanguagePublications
Plant and Food Research (Rog er Harker)
PESTS AND DISEASE
Implementation of Virus Elimination Strategy
Various (Nick Hoskins – Project Manage r) Supported by
MPI Sustainable Farming Fund
Review of New Zealand and other related trunk di seaseinformation
Plant and Food Research (Dion Mundy)
Managing Botrytis in New Zealand Viticulture
Vino Vitis Ltd (Ruby And rews)
Botrytis decision support (BDS) industry training &Botrytis sampling protocols
Plant and Food Research (Rob Beresford)
Understanding causes of slip skin
Plant and Food Research (Rob Beresford)
SUSTAINABILITY/ORGANICS
Organic Focus Vineyard Project
Organic Winegrowers New Zealand (Rebecca Reider)
Supported by MPI Sustainable Farming Fund
Effects of undervine vegetation management on grapequality, vine performance, grape composition, and soil
propertiesEastern Institute of Technology (EIT) (Mark Krasnow)
COST REDUCTION/INCREASED
PROFITABILITY
New opportunities for sustainable grape thinning
Plant and Food Resea rch (Mike Trought) Supported by
MPI Sustainable Farming Fund
Reduced berry size and Botrytis tolerance throughtrauma to the vine
Plant and Food Research (Mike Trought)
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13INFORMATION RESOURCES
INFORMATION RESOURCES
SURVEYS, PUBLICATIONS AND REPORTS
INDUSTRY SURVEYS & REPORTS
Monthly New Zealand Wine Export Report
New Zealand Winegrowers
Monthly Domestic Market Reports
New Zealand Winegrowers
New Zealand Wine Industry Key Performance IndicatorSnapshots
New Zealand Winegrowers
New Zealand Winegrowers Export Wine Grape SpraySchedule
New Zealand Winegrowers
Vineyard Register Report 2012
New Zealand Winegrowers
Viticulture Monitoring Programme
New Zealand Winegrowers
LABELLING AND INTERNATIONAL
MARKET ACCESS
APEC Wine Regulators Forum 2012 meeting papers
APEC Member States
International Labelling Guide (21st Edition) April 2013
New Zealand Winegrowers
International Labelling Matrix April 2013
New Zealand Winegrowers
VINEYARD, WINEMAKING AND
CELLAR DOOR PRACTICES
Seasonal Vineya rd Workers – A Practical Guide to Your
Legal Obligations (2nd Edition) June 2013New Zealand Winegrowers/Bell Gully
International Winemaking Practices Guide (7th Edition)March 2013
New Zealand Winegrowers
Cellar Door and the Law April 2012
New Zealand Winegrowers
MARKETING AND
COMMUNICATIONS
Monthly Newsletter to MembersNew Zealand Winegrowers
New Zealand Winegrower Magazine
Published by Rural News Group Ltd under authority of
New Zealand Winegrowers
New Zealand Winegrowers Post Event Reports
New Zealand Winegrowers
New Zealand Winegrowers Board Meetings Reports
New Zealand Winegrowers
Annual New Zealand Wine Marketing Programme
New Zealand Winegrowers
Annual New Zealand Wine Global Events Programme
New Zealand Winegrowers
Euromonitor Country Market Reports for 14 Countries
New Zealand Winegrowers
New Zealand Wine Promotional Material (varietal andregional guides , maps, promo items, etc.)
New Zealand Winegrowers (Available for purchase)
Nielsen Scantrak Data Reports (Australia and UK)
New Zealand Winegrowers
Sustainability Communications Resources
New Zealand Winegrowers (see sustainability report)
Guide to Market (USA)New Zealand Winegrowers
Wine Intelligence Reports for 11 Countries (WithinEurope)
New Zealand Winegrowers
Pricing Calculators (Australia and UK)
New Zealand Winegrowers
A core function of New Zealand
Winegrowers is the provision ofup-to-date information delivered
in a timely manner to both
members and a wider trade and
consumer audience. In addition
to the abundance of information
and reports downloadable from
the new members’ website
nzwine.com/members, New
Zealand Winegrowers also
produces a wide range of printed
publications, brochures andpromotional items, ranging from
spray schedules to varietal sales
guides for international retail
staff. A monthly newsletter is also
emailed directly to all members
and the informative New Zealand
Winegrowers’ magazine is
distributed bi-monthly.
THE FOLLOWING
SUMMARISES THE
INFORMATION AND
COMMUNICATION
RESOURCES PROVIDED
BY NEW ZEALAND
WINEGROWERS.
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SUSTAINABILITY
SUSTAINABILITY14
TELLING THE SUSTAINABILITY
STORY
Sustainability is important to
the New Zealand wine sector.
Sustainability helps to produce great
wines, protects the environment and
our people, and provides assurance
to our consumers.
We have developed a range of
resources to explain the meaning of
sustainability for the New Zealand
wine sector. These include:
Web pages on nzwine.com
11 downloadable factsheets
10 videos and PowerPoint
presentation
A Sustainability Consumer
brochure
Media kit
These resources are available
to members and the public.
International media have drawn on
these resources already, and have
included elements from them in
more than 20 articles.
The web pages on nzwine.com
detail how sustainability really
works in our sector. The pages
demonstrate the practical steps
that are being taken every day by
growers and wineries to protect
and enhance our environment, our
people and our society.
BUILDING OUR SUSTAINABILITY
CREDENTIALS
Our sustainability programmes
aim to combine the best of
existing practices with exciting
new innovations and techniques.
This guarantees evolution over
time and ensures growers and
wineries will be positioned to meet
changing consumer and regulatory
demands. The sustainability
portfolio is focused on providing
members with the tools necessary
to implement best practices.
In partnership with Organic
Winegrowers New Zealand the
organic focus vineyard project
has provided online resources,
and hosted three workshops in
three regions, for those wanting
information on managing the
transition of vineyards to organics.
We continue to work together
to promote this element of
sustainability and assist wineries
with regulatory requirements for
access to markets.
REPORTING
Sustainable Winegrowing New
Zealand (SWNZ) provides a range
of reports that assist growers
and wineries to make effective
management decisions. SWNZ
disseminates good practice
guidelines and reports on individual
and sector performance across all
of the sustainability pillars.
ENERGY AND WATER USE
140 wineries and 1,621 vineyards
received individual energy
and water use benchmarkingreports
National reports on vineyard
and winery water and energy
use have been generated and
the information presented
at 3 winery and 10 vineyard
workshops.
From the winery data a
resource on approaches to
optimising refrigeration use is
being developed.
AGRICHEMICAL USE
The first agrichemical use
reports and summaries were
presented at 10 technical
workshops across 8 regions.
Over 200,000 individual spray
diary entries have been entered
into the SWNZ database,
OUR SUSTAINABILITY
PROGRAMMES AIM TO
COMBINE THE BEST OF
EXISTING PRACTICESWITH EXCITING NEW
INNOVATIONS AND
TECHNIQUES.
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SUSTAINABILITY
SUSTAINABILITY
15
providing a comprehensive
collection of industry spraypractices.
A free spray diary management
tool (Grapelink) was released
this season which has been
used by 500 members to
submit their spray diaries. High
levels of electronic submission
will allow rapid processing and
reporting back.
FINANCIAL BENCHMARKING
Good financial and businessmanagement is also a core
element of sustainability.
We funded the Viticulture
Monitoring Programme for
the first time and continue
to support the Deloitte WineIndustry Benchmarking
Reports.
Consideration is being given to
developing a voluntary industry
financial benchmarking module
to be deployed through SWNZ.
To improve the value of reporting
back to members we have partnered
with a major government-funded
research programme focused on
developing meaningful sustainability
indicators and business tools.
This project entitled “The New
Zealand Sustainability Dashboard”
is a partnership of diverse sectors
in primary production, and variousresearch organisations, and will
run for six years. A pilot project
of 30 vineyards and wineries is
being established to streamline
the SWNZ scorecard and test the
relevance of various environmental
indictors for supporting good
management decisions. Associated
with this project is a study into
the use of SWNZ certification as
a means reduce compliance costs
associated with reducing regulatory
requirements.
“NEW ZEALAND IS CERTAINLY NOT THE
ONLY COUNTRY THAT HAS LAUNCHED A
SUSTAINABLE SCHEME, BUT IT IS CLEARLYONE OF THE MOST SUCCESSFUL. THIS IS
SOMETHING THAT SEEMS TO RESONATE
EVER-MORE WITH CONSUMERS AROUND
THE WORLD.”
JOHN SZABO — THE NATIONAL POST, CANADA, MARCH 2013
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16 MARKETING
MARKETING
Deepening the understanding of
New Zealand wine amongst trade,
media and educator influencers is
central to the Marketing activity.
We develop strong relationships
with these influencers, bringing
them to New Zealand and inspiringthem to write articles or carry out
education for us in their home
country. This is supported with
high quality collateral and websites
to create consistent messages
about New Zealand’s premium,
sustainable and diverse wines. In
addition we enhance our strategy
development and our members’
insights with market knowledge.
The principle focus is on supporting
profitable growth for our members
in North America (USA and
Canada), Asia, in particular China,
and Northern Europe. A lower
level of activity also protects our
competitive position in Australia
and the UK.
The largest ever joint programme
between the New Zealand wine
industry and government was
launched in August 2012. New
Zealand Winegrowers and New
Zealand Trade and Enterprise
(NZTE) launched the multi-year
wine market development
programme which aims to
accelerate the growth of
New Zealand wine exports
to China and Northern Europe.NZTE invested $1.5 million into
the programme in 2012/2013.
Other significant achievements
over the past year include:
The hosting of 74 influencer
visitors to New Zealand, which
included 19 funded by NZTE.
In total 23 came from Asia, 14
from Northern Europe, 8 from
USA, 7 from Canada, 10 from
Australia and 12 from UK/
Ireland. In total 743 visits were
conducted to wineries and
regional bodies. These visitors
generated significant press
coverage and are ambassadors
for our wines.
Organising 27 seminars around
the world on topics which
covered our key regions and
varietals.
The first ever New Zealand
Winegrowers office in Asia
was opened in Hong Kong in
October 2012 to support the
growth of exports in the region.
The first ever Advanced
Certificate in New Zealand
wine was created with NZTE
specifically for the Chinese
market. This two day intensive
course was developed with Bob
Campbell MW and launched in
June 2013 in Shanghai with 25
key influencers.
The launch of the America’s
Cup leverage programme in
San Francisco in May 2013.
New Zealand Winegrowersand NZTE are supporting a
multi-faceted programme that
includes over 20 restaurants
featuring New Zealand wines
and two masterclasses for
influencers from around USA
and Canada at the Emirates
Team New Zealand base, as well
as a social media programme.
The development of a plan with
Société des alcools du Québec
in Canada to double New
Zealand wine sales in Quebec in
the next five years.
Increased press coverage for
New Zealand wines in Germany,
Sweden and Netherlands as a
result of the joint New Zealand
Winegrowers/NZTE wine
programme.
Continued strong support
from anchor sponsors of New
Zealand Winegrowers activities:
Air New Zealand, O-I New
Zealand and JF Hillebrand.
WE ENHANCE OUR
STRATEGY DEVELOPMENT
AND OUR MEMBERS’
INSIGHTS WITH MARKET
KNOWLEDGE.
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MARKETING
18 MARKETING
LIST OF VISITORS TO NEW ZEALAND INCLUDING NZTE VISITORS (CONTINUED)
VISITOR ROLE/ORGANISATION/ PUBLICATION
UK
Andrew Shaw Wine Buyers, Waitrose
J ul ia Ha rd in g M W J an ci s R ob in so n. co m P u rp le Pa ge s
Simon Cairns, &
Andrew Turner
Wine Buyers, Morrisons
K at W ig gi ns L ay & Wh ee ler (W in e M ar lbo ro ug h s ch ol ar sh ip)
Oz Clarke Writer/broadcaster
T im At ki n M W T hr ee Wi ne Me n, Of f L ic en ce Ne ws , I mb ib e & Ti ma tk in .c om
M at th ew Ju ke s D ai ly Ma il , D ec an te r, Mo ne yw ee k, ma tt he wj u ke s .c om
Graham Nash Wine buyer, Tesco
Matt Smith Wine buyer, Waitrose
VISITOR ROLE/ORGANISATION/ PUBLICATION
AUSTRALIA
Nick Stock and David
Brookes
Good Wine Guide, Gourmet Traveller Wine Magazine,
Vinosense and wineLENS
Tyson Stelzer Freelance writer
N av ne et S in gh I nd us tr y c on su lt an t i n A us tr al ia , I nd ia a nd A si a
B en E dw ar ds T he W in e G ui de , P re si de nt S om me li er s A ss oc ia ti on
Judy Sarris Gourmet Traveller Wine Magazine
M ik e B en ni e F re el an ce w ri te r, T im e O ut Sy dn ey, M en 's St yl e,
wineFront.com.au
N ic k R yan Go ur met Tr avel ler W in e M agaz in e, GQ M ag azi ne, Su nd ay
Mail
P hil ip R ic h P ri nc e W in e Sto re, Au str al ia n F in an ci al R evi ew
S am an th a Pa yn e F re el an c e w ri te r an d re st au ra nt c on su lt an t
EVENTS 2012/2013
COUNTRY CITY MONTH NAME TYPE AUDIENCE
USA New York August 2012 Steve Tanzer Tasting Media Tasting Media
UK London September 2012 The Three Wine Men Consumer Fair Public, Media
Canada Nova Scotia September 2012 Por t of Wines Festival Consumer Fair Public, Media
UK Cardiff October 2012 The Three Wine Men Consumer Fair Public, Media
UK London October 2012 New Release Trade Tasting Tasting Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
UK London November 2012 The Wine Gang Consumer Fair Public, Media
UK Manchester December 2012 The Three Wine Men Consumer Fair Public, Media
UK London December 2012 The Three Wine Men Consumer Fair Public, Media
Ireland Dublin Februar y 2013 Annual Trade and Consumer Tasting Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers
UK London Februar y 2013 Annual Trade and Consumer Tasting Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers
Canada Vancouver February 2013 Vancouver International Wine Festival Consumer Fair Public, Media
Japan Tokyo February 2013 New Zealand Wine Fair Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Japan Osaka February 2013 New Zealand Wine Fair Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,
Importers/Distributors
Australia Melbourne February 2013 New Zealand in a Glass East Coast Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,
Distributors
Australia Sydney February 2013 New Zealand in a Glass East Coast Wine Fair Public, Media, On-Trade, Sommeliers, Retail Buyers,
Distributors
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20 WINE AWARDS
AIR NEW ZEALAND WINE AWARDS TROPHY WINNERS 2012
Air New Zealand Champion Wi ne of the Show
Grasshopper Rock Central Otago Earnscleugh Vineyard
Pinot Noir 2010
O-I New Zealand Reserve Wine of the Sh ow
Matua Valley Single Vineyard Marlborough
Chardonnay 2011
Label and Litho Limited Champion Sauvignon Blanc
Wither Hills Marlborough Sauvignon Blanc 2012
Rabobank New Zealand Limited Champion Chardonnay
Matua Valley Single Vineyard MarlboroughChardonnay 2011
Guala Closures New Zealand Champion Pinot Gris
Eradus Awatere Valley Marlborough Pinot Gris 2012
Plant & Food Research Champion Riesling
Aspiring Flats Bendigo Central Otago Riesling 2012
Coast FM Champion Gewürztraminer
Lawson’s Dry Hills Marlborough Gewürztraminer 2010
BDO Champion Other White and Rosé Wine
Coopers Creek SV Gisborne Albariño ‘Bell-Ringer’ 2012
Wineworks Champion Sparkling Wine
Lindauer Classic Rosé NV
Kapiti Champion Dessert Wine
Greystone Waipara Valley Basket Star Riesling 2011
JF Hillebrand New Zealand Ltd Champion Pinot Noir
Grasshopper Rock Central Otago Earnscleugh Vineyard
Pinot Noir 2010
Fruitfed Supplies Limited Champion Syrah
Passage Rock Reserve Waiheke Island Syrah 2010
New Zealand Winegrowers Champion Merlot
Villa Maria Reserve Gimblett Gravels Hawke’s Bay
Merlot 2010
Gold Medal Vintage Insurance Champion CabernetSauvignon or Merlot/Cabernet Blend
Esk Valley Winemakers Reserve Hawke’s Bay Merlot
Malbec Cabernet Sauvignon 2009
New Zealand Winegrowers Champion Other Red Wine
Trinity Hill Gimblett Gravels Hawke’s Bay Tempranillo
2010
New World Champion Open White Wine
Wither Hills Marlborough Sauvignon Blanc 2012
Fairfax Media Champion Open Red Wine
Rockburn Central Otago Pinot Noir 2011
Waitoa Free Range Chicken Champion Exhibition Whiteor Sparkling Wine
Villa Maria Single Vineyard Ihumatao Auckland
Chardonnay 2011
Stuff.co.nz Champion Exhibition Red Wine
Vidal Legacy Series Gimblett Gravels Hawke’s BaySyrah 2009
BRAGATO WINE AWARDS TROPHY WINNERS 2012
Champion Wine of Show and Bragato Trophy Winner
Villa Maria Single Vineyard Ihumatao Chardonnay 2011
Brett Donaldson, Ihumatao Vineyard - Auckland
Richard Smart Trophy and Reserve Champion Wine
Rockburn Central Otago Pinot Noir 2010
Chris James, Richard Bunton, Paul Halford, Rockburn
Wines – Central Otago
Sustainability Trophy
Villa Maria Single Vineyard Ihumatao Chardonnay 2011
Brett Donaldson, Ihumatao Vineyard - Auckland
New Zealand Wine Cellars Spence Brothers Trophy and
Champion Sauvignon BlancYealands Estate Marlborough Sauvignon B lanc 2012
Peter Yealands, Yealands Estate - Marlborough
Bill Irwin Trophy and Champion Chardonnay
Villa Maria Single Vineyard Ihumatao Chardonnay 2011
Brett Donaldson, Ihumatao Vineyard - Auckland
Champion Sparkling Wine
No 1 Family Estate Cuvée Remy NV
Daniel Le Brun, No 1 Family Estate
Champion Dessert Wine
Pasquale Shrivel 2011
Antonio Pasquale, Kurow Estate and Riverside Vineyard
- Oamaru
Friedrich Wohnsiedler Trophy and Champion Riesling
Esk Valley Marlborough Dry Riesling 2011
Jerome Waldron, Waldron Vineyard
Brother Cyprian Trophy and Champion Pinot Gris
Greystone Waipara Valley Pinot Gris 2011Bruce Thomas and Nick Gill, Greystone Wines
Champion Other White Wine
Coopers Creek SV Gisborne Albariño Bell-Ringer 2012
Doug and Delwyn Bell, Bell Vineyard – Gisborne
Mike Wolter Memorial Trophy and Champion Pinot Noir
Rockburn Central Otago Pinot Noir 2010
Chris James, Richard Bunton, Paul Halford, Rockburn
Wines – Central Otago
Tom Mcdonald Memorial Trophy and Champion ClassicalRed Wine
Mills Reef Elspeth Gimblett Gravels Cabernet Merlot 2010
Paul McEvoy, Mere Road – Hawke’s Bay
Champion Merlot
Villa Maria Reserve Hawke’s Bay Merlot 2009
Phil Holden, Omahu Gravels Vineyard – Hawke’s Bay
Alan Limmer Trophy and Champion SyrahMills Reef Elspeth Gimblett Gravels Syrah 2010
Paul McEvoy, Trust Vineyard – Hawke’s Bay
Champion Other Red Wine
Villa Maria Reserve Gimblett Gravels Malbec 2009
Phil Holden, Omahu Gravels Vineyard – Hawke’s Bay
WINE AWARDS
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22 STATISTICS
SUMMARY: NEW ZEALAND WINE (2004-2013)
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Number of Wineries 463 516 530 543 585 643 672 697 703 698
Number of Growers 589 818 866 1003 1060 1117 N/A 791 824 833
Producing Area
(hectares)18,112 21,002 22,616 25,355 29,310 31,964 33,428.0 33,400 35,337 35,733
Average Yield
(tonnes per hectare)9.1 6.9 8.2 8.1 9.7 8.9 8.0 9.8 7.6 9.7
Average Grape Price
(NZ$ per tonne)1,876 1,792 2,022 1,981 2,161 1,629 1,293 1,239 1,359 N/A
Tonnes Crushed 165,500 142,000 185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000
Total Production
(millions of litres)119.2 102.0 133.2 147.6 205.2 205.2 190.0 235.0 194.0 248.4
Domestic Sales of NZ Wine
(millions of litres NZ Wine)35.5 45.0 50.0 51.0 46.5 59.3 56.7 66.3 64.6 52.4 1
Consumption per Capita NZ wine
(litres NZ wine)8.8 11.2 12.1 12.2 11.1 13.9 13.0 15.2 14.7 11.8 1
Total sales of all wine
(millions of litres)79.7 81.7 86.0 91.8 87.4 92.7 92.1 93.9 91.9 93.3 1
Consumption per capita
all wines (litres)19.6 19.8 20.6 21.7 20.8 21.5 21.1 21.3 20.9 21.1 1
Export Volume
(millions of litres)31.1 51.4 57.8 76.0 88.6 112.6 142.0 154.7 178.9 169.6
Export Value
(millions of NZ$ FOB)302.6 434.9 512.4 698.3 797.8 991.7 1,041 1,094 1,177 1,211
1 Estimate only
STATISTICS
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23STATISTICS
NEW ZEALAND WINEGROWERS MEMBERSHIP (2004-2013)
WINERIES BY CATEGORY 1 2004 2005 2006 2007 1 2008 2 2009 2010 2011 2012 2013
Category 1 425 466 482 483 523 577 605 615 622 613
Category 2 34 44 42 51 56 60 61 73 71 75
Category 3 4 6 6 9 6 6 6 10 10 10
TOTAL 463 516 530 543 585 643 672 698 703 698
1 Up to 2007: Category I — annual sales not exceeding 200,000 litres Category 2 — annual sales between 200,000 and 2,000,000 litres
Category 3 — annual sales exceeding 2,000,000 litres
2 From 2008: Category I — annual sales not exceeding 200,000 litres Category 2 — annual sales between 200,000 and 4,000,000 litres
Category 3 — annual sales exceeding 4,000,000 litres
WINERIES BY REGION 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Northland 8 10 10 11 14 14 14 15 16 13
Auckland 88 90 91 92 103 109 111 117 118 116
Waikato/Bay of Plenty 13 17 18 17 19 20 21 17 15 13
Gisborne 17 19 22 19 22 24 26 24 24 21
Hawke's Bay 58 62 66 67 71 79 85 91 84 77
Wairarapa 49 54 56 57 58 61 63 64 64 65
Nelson 24 29 29 28 32 34 36 38 36 38
Marlborough 84 101 106 104 109 130 137 142 148 152
Canterbury/Waipara 46 50 48 52 54 62 61 66 68 70
Central Otago 75 82 82 89 95 103 111 115 120 124
Other Areas 1 2 2 7 8 7 7 9 10 9
TOTAL 463 516 530 543 585 643 672 698 703 698
GRAPE GROWERSBY REGION
AUCK WAIK GISB HB WAIR NELS MARL WAIP CANT OTAGO TOTAL
2004 17 5 97 126 17 28 275 6 12 11 594
2005 18 7 108 168 33 40 415 7 12 17 825
2006 20 9 92 157 39 46 428 11 21 50 875
2007 25 4 100 186 25 58 530 12 4 63 1,007
2008 38 13 89 172 44 57 524 20 41 75 1,073
2009 44 11 87 171 48 62 568 22 38 77 1,128
2010 17 2 57 122 24 39 544 11 2 35 853
2011 9 2 54 103 24 38 551 6 2 35 824
2012 11 2 53 104 30 40 548 12 2 33 835
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25STATISTICS
NEW ZEALAND VINTAGES (2004-2013)
BY GRAPE VARIETY (TONNES) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Sauvignon Blanc 67,773 63,297 96,686 102,426 169,613 177,647 174,247 224,412 181,121 228,781
Pinot Noir 20,145 14,578 22,062 20,699 32,878 27,547 23,655 31,156 23,285 31,775
Chardonnay 35,597 29,741 26,944 38,792 33,346 34,393 26,322 25,580 22,855 27,184
Pinot Gris 1,888 1,655 3,675 6,053 12,417 11,410 12,810 17,787 15,347 22,042
Merlot 9,330 9,194 11,206 11,714 10,166 11,723 8,885 9,092 8,046 10,076
Riesling 5,647 4,792 6,745 6,017 8,547 6,316 5,416 6,118 4,989 5,932
Syrah 691 758 1,057 1,514 1,452 1,500 2,112 1,741 1,431 2,240
Gewürztraminer 1,325 1,164 1,532 2,052 2,101 2,123 1,556 1,836 1,249 1,788
Cabernet Sauvignon 4,045 3,018 2,659 2,462 2,270 2,304 2,203 1,667 1,120 1,465
Other White Vinifera 668 360 344 415 247 249 248 543 342 754
Malbec 1,106 763 1,325 1,086 1,036 972 761 764 694 825
Semillon 3,511 2,388 2,664 2,929 2,561 1,667 1,362 689 596 721
Muscat Varieties 1,828 2,098 1,532 2,017 1,697 1,505 793 550 578 634
Viognier 155 176 543 573 784 854 781 839 519
Cabernet Franc 858 782 673 819 688 735 552 488 414 421
Pinotage 917 708 631 890 719 694 467 476 292 400
Other Red Vinifera 400 459 262 227 291 262 602 556 307 262
Arneis 163 220
Reichensteiner 1,140 675 762 512 681 0 410 158 194 183
Chenin Blanc 1,325 629 337 212 151 93 79 78 80 94
Müller Thurgau 3,888 2,144 1,573 1,437 847 506 81 77 2 2
All Hybrids 17 47 40 8 69 17 30 42 1 19
SURVEY TOTAL 162,100 139,406 182,885 202,823 282,352 282,447 263,445 324,591 263,944 336,337
INDUSTRY TOTAL 1 165,500 142,000 185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000
BY REGION (TONNES) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Northland 144 183 208 203 204 148 178 111 92 130
Auckland 1,497 948 1,345 1,241 1,604 1,615 1,325 1,464 1,220 789
Waikato/Bay of Plenty 457 210 261 212 192 202 118 51 7 12
Gisborne 25,346 22,493 18,049 26,034 23,911 23,093 18,316 14,450 15,590 15,567
Hawke's Bay 30,429 28,098 33,287 41,963 34,284 40,985 38,860 35,533 32,793 38,829
Wairarapa 2,820 1,649 3,008 1,949 4,105 4,421 3,942 3,598 4,271 4,798
Marlborough 92,581 81,034 113,436 120,888 194,639 192,128 182,658 244,893 188,649 251,630
Nelson 4,563 2,454 5,623 5,190 7,002 7,740 5,963 7,854 6,129 7,777
Canterbury/Waipara 2,825 895 3,051 1,699 6,881 5,476 5,870 9,485 7,079 8,348
Central Otago 1,439 1,441 4,612 3,434 9,495 6,218 6,196 7,104 8,115 8,407
Other 6 421 19 49 0 0
SURVEY TOTAL 162,100 139,406 182,885 202,823 282,352 282,447 263,445 324,591 263,944 336,337
INDUSTRY TOTAL 1 165,500 142,000 185,000 205,000 285,000 285,000 266,000 328,000 269,000 345,000
1 The data shown are th e results from the New Zealand Winegrowers’ Annual Vintage Surveys, whereas ‘Industry Total’ represents the tonnes crushed by the total wine industry.
The difference between ‘Total’ and ‘Industry Total’ is data from wine companies who did not respond to the Vintage Survey
Source: New Zealand Winegrowers' Annual Vintage Surveys
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26 STATISTICS
STATISTICS
NEW ZEALAND WINE EXPORTS BY MARKET (2004-2013)
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Australia L
NZ $
5.654
56.285
9.762
88.033
13.180
122.441
18.632
179.933
24.633
246.696
37.343
323.312
45.937
327.098
45.263
337.740
53.474
380.473
49.764
373.048
USA L
NZ $
7.266
80.026
12.975
113.237
14.411
138.411
18.712
175.515
19.492
159.787
22.181
223.666
26.360
211.613
32.223
231.922
39.481
251.329
43.362
283.651
United
Kingdom
L
NZ $
13.864
119.786
21.124
162.120
21.907
166.937
27.573
227.418
29.646
240.730
36.212
267.913
47.995
298.656
52.930
293.631
57.657
284.021
47.622
278.415
Canada L
NZ $
0.700
6.934
1.477
13.907
2.061
21.888
3.182
33.870
5.219
47.060
5.055
49.498
7.143
59.141
5.705
59.180
6.509
70.906
7.272
78.177
China L
NZ $
0.032
0.298
0.050
0.540
0.124
1.227
0.204
2.124
0.238
2.436
0.544
6.130
1.425
17.165
1.489
16.872
2.200
25.234
2.219
26.868
Netherlands L
NZ $
0.487
4.404
1.716
12.688
1.217
10.017
1.559
13.318
1.363
12.808
2.354
20.831
2.746
21.576
4.060
27.369
4.586
26.744
4.128
26.743
Hong Kong L
NZ $
0.225
2.209
0.301
2.992
0.358
3.428
0.444
4.528
0.610
6.171
0.624
8.870
0.947
11.951
1.307
17.629
1.524
18.393
1.570
20.474
Singapore L
NZ $
0.137
2.009
0.292
3.556
0.439
4.401
0.474
5.996
0.756
9.507
1.000
13.370
1.031
12.464
1.164
13.984
1.149
14.515
1.285
16.148
Ireland L
NZ $
0.461
4.307
0.573
5.200
0.844
8.158
0.853
8.920
1.496
15.012
1.498
16.501
1.816
15.784
1.844
15.643
2.158
16.326
2.052
14.420
Japan L
NZ $
0.426
5.967
0.491
5.903
0.406
5.855
0.484
6.665
0.545
7.299
0.504
7.837
0.674
9.026
0.897
11.017
1.119
12.891
1.152
13.646
Sweden L
NZ $
0.228
1.889
0.087
0.935
0.235
2.333
0.516
5.033
0.545
5.445
0.604
6.105
0.942
8.747
1.367
11.365
1.459
11.554
1.563
13.090
Germany L
NZ $
0.175
2.446
0.307
3.289
0.301
2.914
0.382
3.699
0.462
5.342
0.530
5.680
0.586
4.954
0.748
5.302
1.429
7.639
1.532
9.532
Denmark L
NZ $
0.443
4.019
0.527
4.608
0.508
4.656
0.654
6.029
0.654
5.836
1.019
6.510
1.013
5.946
0.976
6.646
1.004
6.566
0.790
5.388
Finland L
NZ $
0.041
0.433
0.099
1.071
0.111
1.161
0.134
1.428
0.121
1.202
0.122
1.502
0.164
1.528
0.276
2.532
0.219
2.134
0.185
1.572
Norway L
NZ $
0.004
0.042
0.021
0.219
0.014
0.087
0.037
0.338
0.033
0.337
0.069
0.621
0.068
0.623
0.169
1.529
0.205
1.483
0.224
1.591
Others L
NZ $
1.400
15.563
2.098
21.166
2.183
32.161
2.184
23.488
2.822
32.129
2.987
33.374
2.010
23.358
4.243
41.614
4.706
46.638
4.942
47.758
TOTAL L
NZ$
31.101
302.599
51.373
434.856
57.791
512.362
76.024
698.303
88.636
797.797
112.647
991.721
142.032
1,040.529
154.661
1,093.973
178.880
1,176.847
169.669
1,210.525
Note: All figures are in millions
Source: Statistics New Zealand
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27STATISTICS
NEW ZEALAND WINE EXPORTS BY MARKET (YEAR END JUNE 2013)
WHITE
750MLWHITE OTHER WHITE TOTAL RED 750ML RED OTHER RED TOTAL SPARKLING FORTIFIED TOTAL
Australia L
$
$/L
33.487
279.89
8.36
12.124
43.042
3.55
45.612
322.932
7.08
3.474
43.459
12.51
0.191
1.415
7.40
3.666
44.875
12.24
0.461
5.106
11.06
0.024
0.133
5.57
49.764
373.048
7.50
USA L
$
$/ L
26.454
198.703
7.51
15.036
62.897
4.18
41.49
261.6
6.31
1.823
21.554
11.82
0.011
0.065
5.88
1.834
21.619
11.79
0.426
11.38
0.004
66.88
43.362
283.651
6.54
United
Kingdom
L
$
$/ L
26.604
182.361
6.85
16.733
57.597
3.44
43.338
239.959
5.54
3.823
34.753
9.09
0.068
0.444
6.51
3.892
35.197
9.04
0.391
3.257
8.31
0.001
65.06
47.622
278.415
5.85
Canada L$
$/L
6.39668.688
10.74
0.2190.811
3.69
6.61669.5
10.50
0.6318.135
12.89
0.005
11.27
0.6318.141
12.89
0.0230.534
22.31 64.14
7.27278.177
10.75
China L
$
$/L
0.834
8.323
9.97
0.021
0.279
12.83
0.856
8.602
10.04
1.316
17.241
13.10
0.043
0.934
21.48
1.359
18.176
13.37
0.002
0.044
15.17
0.045
94.43
2.219
26.868
12.11
Nether lands L
$
$/L
2.862
19.796
6.92
0.948
3.851
4.06
3.81
23.648
6.21
0.281
2.848
10.11
0.022
0.136
6.20
0.303
2.984
9.82
0.014
0.11
7.71
4.128
26.743
6.48
Hong Kong L
$
$/L
1.16
12.921
11.13
0.005
0.066
12.72
1.166
12.987
11.14
0.391
7.272
18.59
0.002
0.059
26.75
0.393
7.331
18.63
0.01
0.152
14.48
0.002
86.73
1.570
20.474
13.04
Singapore L
$
$/L
0.933
11.014
11.80
0.001
0.016
8.92
0.935
11.031
11.79
0.333
4.918
14.74
0.003
0.065
16.83
0.337
4.984
14.76
0.011
0.132
11.01
1.285
16.148
12.57
Ireland L
$
$/ L
1.807
12.353
6.84
1.807
12.353
6.84
0.243
2.049
8.41
0.243
2.049
8.41
0.001
0.017
11.33
2.052
14.420
7.03
Japan L
$
$/ L
0.728
7.517
10.32
0.003
0.048
12.44
0.732
7.566
10.33
0.392
5.725
14.60
0.005
0.073
12.66
0.397
5.799
14.58
0.022
0.28
12.35 60.00
1.152
13.646
11.84
Sweden L
$
$/L
1.307
10.363
7.93
0.024
0.108
4.50
1.331
10.471
7.87
0.203
2.419
11.88
0.028
0.198
7.07
0.231
2.618
11.29
1.563
13.090
8.37
Germany L
$
$/L
0.5
4.455
8.90
0.96
3.934
4.10
1.46
8.39
5.74
0.071
1.129
15.76
0.009
18.75
0.072
1.139
15.79
0.001
42.67
1.532
9.532
6.22
Denmark L
$
$/L
0.512
3.578
6.99
0.191
0.645
3.37
0.703
4.223
6.00
0.086
1.159
13.40
0.004
57.84
0.086
1.164
13.44
0.790
5.388
6.82
Finland L
$
$/L
0.106
0.964
9.07
0.007
8.64
0.107
0.972
9.07
0.041
0.364
8.86
0.007
12.07
0.041
0.371
8.91
0.036
0.228
6.30
0.185
1.572
8.49
Norway L
$
$/L
0.136
1.024
7.51
0.072
0.322
4.47
0.208
1.346
6.46
0.016
0.244
15.22
0.016
0.244
15.22
0.224
1.591
7.08
Others L
$
$/L
3.498
33.216
9.49
0.456
2.133
4.68
3.954
35.35
8.94
0.72
9.822
13.64
0.144
1.026
7.09
0.864
10.849
12.54
0.122
1.538
12.60
0.02
31.20
4.942
47.758
9.66
TOTAL L
$
$/L
107.332
855.174
7.97
46.8
175.763
3.76
154.132
1,030.94
6.69
13.851
163.1
11.78
0.522
4.446
8.51
14.373
167.547
11.66
1.137
11.831
10.40
0.025
0.208
8.26
169.669
1,210.525
7.13
Note: L and NZ$ figures are in millions
Source: Statistics New Zealand
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28 STATISTICS
NEW ZEALAND WINE EXPORTS BY VARIETY (2007-2013)
2007 2008 2009 2010 2011 2012 2013
Sauvignon Blanc 56.555 66.849 91.527 115.810 131.653 150.883 144.551
Pinot Noir 5.882 5.703 6.183 8.207 9.498 10.560 10.170
Chardonnay 4.230 5.541 4.789 5.234 4.888 5.510 4.914
Pinot Gris 0.608 1.256 2.036 2.769 2.648 4.091 3.612
Merlot 1.501 1.876 1.931 2.618 2.347 2.379 2.059
Sparkling 2.283 2.064 1.976 1.737 1.271 1.392 1.451
Cabernet or Merlot Blend 0.942 1.072 1.067 1.022 1.094 1.254 1.424
Generic White 0.831 0.700 1.117 0.991 0.532 0.719 0.266
Riesling 0.928 1.003 0.776 0.971 1.062 1.057 0.924
Rosé 1.144 0.963 0.704 0.559 0.622 0.586 0.490
Chardonnay Blend 0.010 0.159 0.208 0.426 0.415 0.149 0.997
Syrah 0.084 0.137 0.155 0.227 0.307 0.309 0.270
Gewürztraminer 0.162 0.131 0.146 0.162 0.306 0.202 0.192
Sauvignon Blend 0.055 0.024 0.128 0.154 0.077 0.140 0.422
Other White Var ietals 0.179 0.039 0.081 0.069 0.076 0.118 0.103
Generic Red 0.252 0.082 0.035 0.068 0.022 0.021 0.043Other Red Var ietals 0.107 0.089 0.049 0.060 0.087 0.095 0.085
Cabernet Sauvignon 0.017 0.015 0.014 0.043 0.020 0.030 0.046
Sweet Wines 0.078 0.043 0.034 0.027 0.039 0.055 0.038
Fortif ied 0.038 0.026 0.030 0.011 0.001 0.001 0.001
Chenin Blanc 0.018 0.008 0.009 0.010 0.017 0.013 0.016
Semillon 0.009 0.013 0.003 0.001 0.008 0.002 0.003
Sparking Sauvignon 0.000 0.000 0.000 0.000 0.000 0.217 0.360
TOTAL 1 75.913 87.793 113.000 141.139 156.990 179.783 172.437
1 Data will differ slightly in total volume to those obtained through Statistics New Zealand
Note: All figures are in millions of litres
Source: Wine Export Certification Ser vice
STATISTICS
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WINERIES NZW WINZ
CATEGORY ONE
Steve Green
CarrickChair Chair
Mike Spratt
Destiny BayMember Member
James Millton
Millton VineyardAlternate Alternate
CATEGORY TWO
Kate Radburnd
C J Pask WineryMember Deputy Chair
Blair Gibbs
Spy ValleyMember Member
Mike Brown
Kono Beverages – Tohu WineryAlternate Alternate
CATEGORY THREE
Fabian Yukich
Villa Maria EstateMember Member
Fabian Partigliani
Pernod Ricard New ZealandMember Member
Joe Stanton
Constellation New ZealandMember Member
Jim Delegat
Delegat’s Wine EstateAlternate Alternate
GRAPEGROWERS NZW NZGGC
John Clarke Deputy Chair President
Mal McLennan Member Vice-President
Dominic Pecchenino Member Member
Richard Rose Member Member
Gwyn Williams Member Member
Doug Bell Alternate Member
Alan Knight Alternate Member
Xan Harding Alternate Member
Chris Howell Alternate Member
Garth Edwards Alternate Member
CHAIRS OF THE BOARD OF DIRECTORS
NEW ZEALAND WINEGROWERS (NZW)2002-2004 Peter V Hubscher MNZM
2004-2006 Brian J Vieceli
2006-2012 Stuart Smith
2012-Present Steve Green
WINE INSTITUTE OF NEW ZEALAND (WINZ)
1975-1979 Alexander A Corban OBE, BSc, RDOen
1979-1980 George T Mazuran OBE, JP
1980-1982 Thomas B McDonald OBE, JP
1982-1985 Mate G Brajkovich OBE
1985-1991 Bryan W Mogridge ONZM, BSc
1991-1996 John Buck OBE
1996-1999 Ross R Spence QSO
1999-2004 Peter V Hubscher MNZM
2004-2006 Brian J Vieceli2006-2008 Sir George Fistonich
2008-Present Steve Green
PRESIDENTS OF THE NEW ZEALANDGRAPE GROWERS COUNCIL (NZGGC)
1979–1984 Bill Walsh
1984–1994 Ross Goodin
1994–1999 Kevyn Moore QSM
1999–2003 William Crosse
2003–2005 John Webber
2005-2006 Ian Miller
2006-2012 Stuart Smith
2012-Present John Clarke
ROLL OF FELLOWSNEW ZEALAND WINEGROWERS
2006 Ross R Spence QSO
2006 Reid Fletcher
2008 Tim Finn
2008 John Webber
2012 Robin Dicey
WINE INSTITUTE OF NEW ZEALAND
1982 George T Mazuran OBE, JP
Bogoslav (Bob) Sokolich
Alexander A Corban OBE, BSc, RD Oen
Thomas B McDonald OBE, JP
1987 Mate G Brajkovich OBE
1988 Peter D Fredatovich MBE, JP
1990 Mate I Selak
1991 Joseph A Corban MBE
1992 Frank I Yukich
1993 John (Jock) C Graham MNZM
1994 Robert O Knappstein RD Oen
1995 Peter J Babich MBE
1996 Terence J Dunleavy MBE, JP
1997 Donald M Maisey
1998 Anthony F Soljan
1999 John Buck OBE
2003 Kerry Hitchcock
ROLL OF HONORARY LIFE MEMBERS
NEW ZEALAND WINEGROWERS
2005 Margaret Harvey MW
WINE INSTITUTE OF NEW ZEALAND
1997 Bryan W Mogridge ONZM, BSc
1998 James S Fraser B.Food Tech, Dip.Dy
1999 Stanley L Harris QSM
ROLL OF LIFE MEMBERS
NEW ZEALAND GRAPE GROWERS COUNCIL
1995 Ross Goodin ONZM, QM
2000 Kevyn Moore QSM
2004 Jim Hamilton
2005 Willie Crosse
30 INDUSTRY BOARDS
INDUSTRY BOARDS
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31INDUSTRY ORGANISATIONS
INDUSTRY ORGANISATIONS
WINE INSTITUTE OF NEW ZEALAND
c/o New Zealand Winegrowers
NEW ZEALAND GRAPEGROWERSCOUNCIL INCORPORATED
c/o New Zealand Winegrowers
NEW ZEALAND SOCIETY OFVITICULTURE & OENOLOGY
c/o New Zealand Winegrowers
PRESIDENT
Dr R Balasubramaniam
EXECUTIVE OFFICER
Dr John Barker
SOLICITOR
Andrew Beatson
Bell Gully Buddle Weir
PO Box 4199, Auckland
AUDITOR
KPMG
PO Box 1584, Auckland
EXECUTIVE OFFICER
Dr John Barker
SOLICITOR
Andrew Wares
Sainsbury, Logan & Williams
PO Box 41, Napier
AUDITOR
KPMG
PO Box 1584, Auckland
REGIONAL WINEGROWING
ASSOCIATIONS 2013
HAWKE’S BAY WINEGROWERS ASSN INC
James Medina
+64 6 8763418
jame s@wi neh awkesb ay.co.n z
www.winehawkesbay.co.nz
MARLBOROUGH WINEGROWERS ASSN INC &WINE MARLBOROUGH LTD
Marcus Pickens
+64 3 5779299
www.wine-marlborough.co.nz
NELSON WINEGROWERS ASSN INC &NELSON WINEART
Gisela Purcell
+64 21 1010366
www.nelsonwineart.co.nz
WAIRARAPA WINEGROWERS ASSN INC
Tania DeJonge
+64 27 6411517
CENTRAL OTAGO WINEGROWERS ASSNNatalie Wilson
+64 3 4454499
www.cowa.org.nz
GISBORNE WINE GROWERS SOCIETY INC
Marcus Allan
+64 46 8674085
[email protected] [email protected]
WAIPARA VALLEY WINEGROWERS INC.
Amanda Girdlestone
+64 3 3146141
www.waiparawine.co.nz
NORTHERN WINEGROWERS & GRAPEVINEIMPROVEMENT ASSN INC
Marie Topliss
+ 64 9 8460548
WINES OF CANTERBURY INC
Gillian Walsh
+ 64 3 3125553
www.winesofcanterbury.co.nz
SUB-REGION WINEGROWINGASSOCIATIONS 2013
WAIRARAPA WINES INC
Liz Pollock
+64 27 477 [email protected]
www.wairarapawines.co.nz
WINES FROM MARTINBOROUGH
Gretchen Bunny
+64 6 3069183 or +64 274790850
www.winesfrommartinborough.com
WAIHEKE ISLAND WINEGROWERS ASSN
Rob Meredith
+64 9 950 4385
WEST AUCKLAND WINE GROWERS
Michael Brajkovich
+64 9 4128415
CENTRAL OTAGO PINOT NOIR LTD
Vikki Kircher
+64 3 [email protected]
www.centralotagopinot.co.nz
MATAKANA WINEGROWERS INCORPORATED
Bruce Taylor
+64 9 423 0002
www.matakanawine.com
NORTHLAND WINEGROWERS ASSOCIATION
Helen Thompson
+64 9 407 8040
TE KAUWHATA GRAPEGROWERS ASSN INC
Ross Goodin
+64 7 8263402
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NEW ZEALAND WINEGROWERS’ KEY CONTACTS
32 NEW ZEALAND WINEGROWERS’ KEY CONTACTS
NEW ZEALAND
WINEGROWERSPO Box 90276, Victoria Street West, Auckland 1142
Level 3, 52 Symonds Street, Auckland Central, Auckland 1010
PH +64 (09) 303 3527, FAX +64 (09) 3 02 2969
[email protected], www.nzwine.com
CHIEF EXECUTIVE OFFICER
Philip Gregan MA (Hons)
PH +64 9 306 5555
OFFICE MANAGER
Lorraine RudeljPH +64 9 303 3527
FINANCIAL ACCOUNTANT
Suzanne Hill
PH +64 9 306 5554
COMMUNICATIONS MANAGER
Sarah Thornton
PH +64 9 306 5553
ADVOCACY
GENERAL MANAGER ADVOCACY & TRADEDr John Barker BA, LLB, PhD
PH +64 9 916 1561
john @nz wine. com
WINE EXPORT CERTIFICATION MANAGER
Sue Church
PH +64 9 306 5552
MARKETING
GLOBAL MARKETING DIRECTOR
Chris Yorke BSc (Comb Hons)
PH +64 9 306 5551
EUROPE
Chris Stroud
PH +44 207 973 8079
USA
David Strada
PH +1 415 567 5511
Ranit Librach
PH +1 212 254 2729
CANADA
Robert KetchinPH +1 705 444 0195
ASIA
Natalie Potts
PH +852 2511 3883
MANAGER GLOBAL EVENTS
Angela Willis
PH +64 9 306 5642
RESEARCH
GENERAL MANAGER RESEARCH & I NNOVATION
Dr Simon Hooker BSc, MSc, PhD, Grad Dip Bus Admin
PH +64 9 306 5556
SUSTAINABILITY
GENERAL MANAGER SUSTAINABILITY
Philip Manson BSc, Dip Bus
PH +64 9 306 5559
NATIONAL COORDINATOR SUSTAINABLE WINEGROWING
Sally Van der Zijpp M App Sc (Hons)
PH +64 3 577 2379
FAX +64 3 984 4311
“THE ENERGY AND VITALITY IN THE NEW
ZEALAND WINE SCENE RIGHT NOW IS
GRIPPING. NEVER BEFORE HAVE THE WINES
SEEMED SO EXPRESSIVE OR ACCURATE.”
MATTHEW JUKES — UK WINE WRITER, POST TRIP SURVEY, FEBRUARY 2013
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