NZ DFF’s vision · 2014-11-05 · NZ DFF’s vision: “New Zealand is a ... More than 30 PIMS...
Transcript of NZ DFF’s vision · 2014-11-05 · NZ DFF’s vision: “New Zealand is a ... More than 30 PIMS...
James Mansell & Miriam Lips
5 November 2014
Achieving the
NZ DFF’s vision:
“New Zealand is a world leader in the
trusted use of shared data to deliver
a prosperous, inclusive society” -
Implications for the public sector
John Whitehead, Chair
CNZM. Former Secretary to Treasury.
Former Executive Director,
World Bank
Stephen England-Hall
Chief Executive Officer,
Loyalty New Zealand Limited
John Roberts
Director, Relationship Management,
Department of Internal Affairs
Evelyn Wareham
Manager, Integrated Data and Research,
Statistics New Zealand
Paul O’Connor
Founder, Director and Head of Research & Development,
Datamine
James Mansell
Director of Innovation,
Ministry of Social Development
Joshua Feast
CEO and co-founder,
Cogito
Miriam Lips
Professor of e-Government,
Victoria University School
of Government
David Wales
Manager, Analytics and Insights, Performance Hub,
Treasury
Doc 1 Doc 2 Doc 3
The adaptive challenge A test for any country An adaptive ecosystem
DOC ONE The challenge; value and risk
Profiling and targeting of you
Harvesting data and person profiling to better target your customers.
Loyalty NZ
MSD
Police
Fraud detection
Boarder security
NSA
7
The very personal business of personal health
Health monitoring in real time: Nokia’s $2.25 million prize
• What you eat
• Your activity level
• Medical sensors; blood pressure, blood chemistry,…
• Genome
• Family history
• Crowd-sourced outcomes for several million other people
New Zealand personal cloud software start-up MyWave has been cited as a leading proponent of personal information management services (PIMS) in a new UK market report. The report, by Crtl Shift, which specialises in analysing the personal information economy, estimates the PIMS market to be worth around $16.5 billion in the UK alone. MyWave founder and CEO Geraldine McBride says the research is a strong endorsement of the MyWave approach. “It clearly states that a new market dynamic is emerging, focused on consumers controlling their own data.” More than 30 PIMS companies that use modern technologies to fill consumer value gaps were researched. In the foreword of the report, Sir Nigel Shadbolt, chairman and co-founder of the Open Data Institute and professor of artificial intelligence at the University of Southampton, says big changes are sweeping the world of data, with rich new sources coming onstream with social media, the nternet of things and open data. He says the new PIMS will help individuals do with data what organisations have long done: “Use it to drive administrative efficiencies, identify patterns and trends, gain new insights, inform better decisions, and plan, organise, coordinate and orchestrate complex tasks and processes. McBride says MyWave allows individuals to maintain control over their own data so they can better manage their day-to-day taks and decision-making. “It turns the old world of customer-managed relationships on its head and places control in the hands of the consumer.”
DOC TWO
Navigating the data future - What should any country or data use ecosystem aim for?
Mahia he kai mō te tau, mo te pae tawhiti.
Anei nga mea o muri, nga mea nunui, ko kaitiakitanga, hei manaaki ki a tatou, hei kotahitanga, ka puta he tumamaako.
Preparing to sustain our focus on the future. Things valued, of the past, important things. We can manage for the future by supporting and sustaining each other, and working together to build trust and create value.
The future will be about data (re-)use
The right to privacy (1890)
Warren & Brandeis: newspapers had “violated
people’s right to be left alone” through publication of
“instantaneous photographs” and the “unauthorized
circulation of portraits of private persons”
New Zealand should use data to drive economic and social value and create a competitive advantage.
To achieve this we should
• treat data as a strategic asset
• encourage collaboration and sharing
• support creativity and innovation
• promote our unique data-use eco-system in New Zealand and overseas.
All parts of New Zealand society should have the opportunity to benefit from data use.
• We should support all New Zealanders, communities and businesses to adapt and thrive in the new data environment.
Data management in New Zealand should build trust and confidence in our institutions.
• Transparency and openness should form the foundations on which we build trust and enhance understanding about what data is held, and how data is managed and used.
• Privacy and security are fundamental values that should be built into data frameworks and the full data life cycle.
• Data collectors, custodians and users should be accountable for responsible stewardship and should exercise a duty of care.
Individuals should have greater control over the use of their personal data.
• Individuals should be better able to determine the level of privacy they desire on the basis of improved insight into how their personal data is processed and used.
• Informed consent should be simple and easy to understand.
• Individuals should have the right to correction and the right to opt out.
DOC THREE How do we get there?
Coercive data harvesting to target
individual agents
Consent based access to shared data to
provide services to individual
Safer harvesting of data for non-personal use
Consent based access to shared data for non-
personal use
Personal* use of shared data
Non-personal use of shared
data
Individual consent No individual* consent
Thinking about applying the principles to different kinds of data use
* Note that “personal” and ”individual” really denotes agent level and may include an identifiable person or business or service provider So probably should read “agent-level” targeting for example.
Personal* use of shared data
Non-personal* use of shared
data
Individual* consent No individual* consent
Kinds of data use
* Note that “personal” and ”individual” really denotes agent level and may include an identifiable person or business or service provider So probably should read “agent-level” targeting for example.
Servicing control + Executive control
of customers Executive control
of providers Co-production
So what kind of insights business model do you want?
Your choice will affect your relationship with your customers, the way you drive value, the way you innovate, and whether you get to share data in a fearful or trusting environment.
…it will also affect what you and other agencies can do in the future.
Discussion For public sector organisations:
• How could you best put the four guiding principles into
practice and drive value?
• What insights business model would suit your
scenario? Could you be creating a co-production
environment?
• Have you been talking to the innovators in your sector
about what they would do with the data available to
your scenario?
• How, as a small country, do we foster an innovative
data-use ecosystem that is open to new ideas and
avoids monopolistic practice?
• How do we foster expertise across
New Zealand?