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Maximizing LinkedIn “Old School” Marketing in “New School” Ways Presented by Ana Ginja Quillinan LinkedIn Trainer / Twitter @agquillinan AMTM Consulting, LLC / Social Media School
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Presentation from the NYWICI Digital Salon "Maximizing LinkedIn Course" I taught in March of 2012
Transcript of Nywici digital salon 0312
Maximizing LinkedIn“Old School” Marketing in “New School” Ways
Presented by Ana Ginja QuillinanLinkedIn Trainer / Twitter @agquillinan
AMTM Consulting, LLC / Social Media School
Mindshift
150 Million+ Business Professionals
Execs from ALL of the Fortune 500 list
80% of the Fortune 100 use “Hiring Services”
More than 50% outside of the US
$109,000 Average Household Income
More than 2 Million Company Pages
In the News....
35% Use Daily
How Often Do You USE LinkedIn?
For Business.
What’s Your Reason for Using LinkedIn?
Ground Rules......
ConnectingRelationships - Past & Present
Networking - New PeopleConversing - Not Just Telling
Photo by Steve Debenport Imagerywww.stevedimagery.com
GivingYour passionsYour causes
Your expertiseYour endorsement of others
Image from anonymous via istockphoto.com
Being FindableMust use keywords
Must build up your networkIt’s all relative (relevance)
Photo by Kippa-Ring, QLD (Australia)Business Website: www.hidesy.com
Being RealBe yourself
Speak in 1st personNo picture? YIKES!
Keep Away from: “Buy My Stuff” 60-80% of what you should talk
about should be about your subject matter, interests, news
Image from anonymous istockphoto.com
Action PlanGif courtesy of http://www.artprintissues.com/
Step 1 > Know People
Step 2> Be Found
Write your story from scratch
Include who you are, your vision, your craft, your uniqueness, your specialty
Consider your best keywords
Shout it out!!
But where?Headline
Summary
Specialties
Experiences
Links to your Websites/Blogs
Honors/Awards
Links to Published Works!
Causes
Slideshare Presentations
Certifications
Did you know? Having a photo makes your profile 7x more likely to be seen in a SEARCH
Step 3> CONNECT!
Add Connections from:
Email / Import / Colleagues / Classmates / Groups
Who’s a Great Connection?
Someone who knows your work / can vouch for you and you for them
Step 4> Join Groups and Socialize
Be helpful and friendly
Show off your personality and share your subject matter expertise willingly
Comment, Like, Thank
Know and Nurture your Network
Invest in Your Identity
Build Up Your Reputation
Become Top of Mind
The Crux of it All
Contact Me!
Ana Quillinan
AMTM Consulting
agquillinan
646-481-2686 (AMTM)
