NYU ITP Lean LaunchPad 3.31.14
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Transcript of NYU ITP Lean LaunchPad 3.31.14
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Class 8 / 12
March 31, 2014
Jen van der Meer | jd1159 at nyu dot edu
Josh Knowles | chasing at spaceship dot com
LEAN LAUNCHPAD AT NYU ITP
Rockets Sketches borrowed from Harry Allen Design
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6:00 – 6:10 Where we are
6:15-6:50: Ben Borodach from Hublished
6:50 – 7:10: Break
7:10 – 8:10: Teams Present
8:10-8:55: Michal Krasnodebski from Shutterstock
TODAY:
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TALKING LEAN AT NYTM @ SXSW
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TALKING LEAN AT NY ENTREPRENEURS FEST
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NYC INNOVATE SCHOOLS SHARK NIGHT
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WHERE TO STOP AN MVP?
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Letting go of earliest assumptions
Healthy detachment from sacrificial prototypes
Connecting vision to ultimate business model
Now: move forth and validate
WHAT WE’RE SEEING
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BERKLEY CENTER AND FOUNDER.ORG
The Berkley Center has teamed with Founder.org to provide $100K in funding and mentoring for NYU startups led by students, faculty, recent grads (post January 2013) and alumni currently participating in programs run by the Center.
To apply, you need only submit a short deck describing your concept. On 4/3, there will be a Presentation Day at which applicants can informally pitch their ideas to Founder.org. Please note that there are limited slots for this day. So, if you're interested you'll need to act quickly.
If you miss next week's deadline, no worries. You will have until April 15 to submit materials for consideration. You'll find all details at Founder.org. I've also attached a flyer that you can pass along to your colleagues and students.
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VERIZON POWERFUL ANSWERS
Verizon announcing its 2014 Powerful Answers Award is accepting submissions.
Last year NYU-based Smart Vision Labs took home 1 MM.
As demonstrated by last year’s winners, the Award encourages innovators, developers and entrepreneurs to create ideas that leverage Verizon’s cutting edge technology to deliver ground breaking solutions and social good. The Award is focused on discovering ideas that deliver the best new solutions in four core areas: education, healthcare, sustainability, and transportation, a new category for 2014. Submissions will be accepted starting, April 3, 2014, through June 30, 2014 at www.powerfulanswersaward.com.
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WE ARE HERE
1/27Business ModelsCustomer DevelopmentUX Tools Intro
2/3Value PropositionUX Tools, Frameworks
2/10Customer SegmentsResearch Tools
2/17President’s Day
2/24Revenue StreamsDistributionProduct Definition
3/3Customer RelationshipsPartners,Product Development
3/10 Resources, Activities, Costs,Product Development
3/17Spring Break
3/24Customer DevelopmentProduct Development
3/31Customer DevelopmentProduct Development
4/7Customer DevelopmentProduct Development
4/14Customer DevelopmentProduct Development
4/21Product MVP
4/28Lessons Learned
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12
WHAT CAME BEFORE STEVE AND ERIC
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Make progress on development
Test value proposition
Test segments
What else do you need to test?
APRIL 7
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APPENDIX
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Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest, . Currently: Luminary Labs, Angel Investor, Health Data Challenges, Judge for startup competitions, + SVA PoD
Josh Knowles, ITP ’0715+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.)
ITP TEACHING TEAM
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STUDENT TEAMSTeam Name School
Cognitive Toy Box Lindsey Jones Stern
Tammy Kwan Stern
Hsiang Huang Stern
Alternative Monuments Rodrigo Derteano ITP
Maximo Sica ITP
Ajejandro Puentes ITP
Alon Chitayat ITP
NYBL Sam Slover ITP
Shilpan Bhagat ITP
Max Ma ITP
DiscoverEd Sergio Majluf ITP
Su Hyun Kim ITP
Christina Yugai Stern
Yuliya Parshina Kottas ITP
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MENTORS + TEAMS
Tom Igoe @tigoeITP, Arduino, Making Things Talk, NYU ITP Pitchfest
Alternative Monuments
Julie Berkun Fajgenbaum @julieFStern Adjunct Professor, Former VP Amex Open, now startup co-founder
NYBL
Michael Levitz @michael_levitzITP grad, R/GA, Lean
DiscoverED
Sarah Krasley @sarahkrasleyAutodesk, Sustainability, Berkeley
For everyone
Chris Milne @greedo1000IDEO, Toy Lab, Stanford, LEGO
Cognitive Toy Box