NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power...

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NXP Connects the Car 25 Jul. 2013 Winston Zhou Senior Marketing Manager, BU Automotive, GC Business Unit Automotive

Transcript of NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power...

Page 1: NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power reception • Volume ramp 2013 Japanese car maker • Immobilizer, keyless entry, AES

NXP Connects the Car 25 Jul. 2013

Winston ZhouSenior Marketing Manager, BU Automotive, GC

Business Unit Automotive

Page 2: NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power reception • Volume ramp 2013 Japanese car maker • Immobilizer, keyless entry, AES

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NXP SemiconductorsNXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise.

A global semiconductor company with operations in more than 25 countries, NXP posted unaudited revenue of $4.36 billion in 2012. Additional information can be found by visiting www.nxp.com.

These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications.

Page 3: NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power reception • Volume ramp 2013 Japanese car maker • Immobilizer, keyless entry, AES

2000 2005 2010 2015

Source: WSTS (extrapolated after 2011), Cisco, Machina Research / GSMANote: connected devices = “Connections to remote sensing, monitoring and actuating devices, together with associated aggregation devices“

Internet of Things Drives Connectivity Standards

Number of Connected Devices (B Units)

2020Internet of Things

Connections

~35%PC

Mobile

“Things”

~30%

~10%

~10%

~5%~10%

Early 2000s

2011 2020

PCs

Smartphones/Gaming

Consoles

Consumer Electronics

Car

Industrials

ConsumerElectronics

Buildings

Utilities/ Energy

Automotive

Healthcare

Other~1

9–12

25–50

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COMPANY CONFIDENTIAL

Mega Trends Shaping the Automotive Industry

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Energy Efficiency• Government regulations• Electrification of drive train• Replacement of mechanics by smart electronics

Connected Devices• Safety • Entertainment and convenience• Intelligent traffic management

Security• Protection of the connected car against hacking• Theft prevention• Detection of counterfeit parts

90% of all automotive innovations are enabled by electronics,making semiconductors a critical success factor!

Safety• Active accident prevention• Rapid help in case of emergency• Reliable wireless communication

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NFC

Cellular

802.11p

802.11p

LF, UHF

NXP Connects the Car… enabling communication between cars, people, infrastructure

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COMPANY CONFIDENTIAL

NXP Driving Growth in Automotive –Connecting the Car

#1 Car Entertainment

#1 Car Access

#1 In-Vehicle Networking

#3 Magnetic Sensors

#1 Automotive Logic

#1 Small Signal Discretes

#3 Low Voltage Power

Interface Products

Core

• SW Defined Digital Radio• Smart Car Access• Smart Key• Car-to-Car/ Infrastructure• NFC for Automotive• FlexRay & Ethernet• Telematics

• Partial Networking• Class-D Amplifiers• LED Drivers

Connect the Car…

CO2 Reduction

Growth

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Page 7: NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power reception • Volume ramp 2013 Japanese car maker • Immobilizer, keyless entry, AES

Car Entertainment

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#1 in Car Entertainment

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Car EntertainmentS

AM

/Car

AM/FMClass–AB

RFCMOS 1-Chip (DSP & Tuner)

Class-D

Software Defined Digital Radio

Time

NXP designed in at 19 of top 20 tier-1s.

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#1 in Car Entertainment – Innovative Portfolio

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SAF775x – Industry 1st Analog/Digital Radio One-Chip

• HD Radio, DAB, DRM

• Software-defined multi-standard

• In mass production

• Radio/audio processing and AM/FM/DAB tuners • Released early 2013• Designed-in at several leading OEMs and Tier-1s

SAF35xx – Industry 1st GlobalAutomotive Digital Radio

Surround Sound

Acoustic Noise Cancel

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Multi-standard SDR & RFCMOS: lower R&D Investment & leaner Supply Chain

Car OEMs

Module makers

IC suppliers

Consumers

Tier-1s

Single HW validation and qualification

Single HW validation and qualification

Lean logistics and assemblyLean logistics and assembly

Single HW R&D investment

Single HW R&D investmentEnd of line SW

programming at OEM:

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Page 11: NXP Connects the Car 25 Jul. 2013archive.ednchina.com/• Multi channel simultaneous low power reception • Volume ramp 2013 Japanese car maker • Immobilizer, keyless entry, AES

Car-2-X Communications

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NXP Multi-Standard Software Defined Radio ICs enable Car2X communication, saving lifes, reducing CO2

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Car2X use cases address increased safety & prevention of traffic congestion (CO2 reduction)

Emergency Vehicle Warning Seeing Around Corners

Hazard Warning

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Cisco, NXP Invest in Cohda Wirelessto Enable the Connected CarAdvancing Intelligent Transport Systems & Car2X Communication

Eindhoven, the Netherlands, January 4, 2013:Cisco (NASDAQ: CSCO) and NXP Semiconductors N.V. (NASDAQ: NXPI) today announced that they have each made an investment in Cohda Wireless to advance intelligent transportation systems (ITS) and car-to-X communications.

NXP will exclusively license the Cohda IEEE 802.11p technology together with its market proven SDR chipsets as a one-stop shop to automotive customers.

Onboard and road side units developed using technologies from NXP, Cisco, and Cohda have been tested to global standards in major field trialssuch as the “Safety Pilot Model Deployment” trial by the US DOT, simTD in Germany, Score@F in France, and ERP2 in Singapore.

NXP is member of Cohda’s board

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Car2X Reference System Evolution

Maxim Tuners

MARSTC

SAF5100TEF5100OneChipITS

Available today 2013 2017+

System OBU Reference(MK3)

Production Modem (MK4a/MK4)

2nd Gen modem(MK5)

Chipset Dual Maxim TunerMARS Test Chip

WISPA-N1B / TEF5100SAF5100

2nd Generation ITS One Chip

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Telematics

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CUSTOMER CONFIDENTIAL

Telematics - eCall, Remote Car Management & Intelligent Traffic ManagementTelematics is required for secure multi-servicesystems, such as traffic management Key requirements:

Concurrent execution of multiple apps & services in a standardized way

Remote management capabilities

Robustness

High development efficiency through standardized framework

Open for 3rd party services

Application examples:eCall location-based services … and many more

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NXP ATOPSecure Telematics for Connected Cars

Ready for mass markets : – enabler of new business models– small form factor & low cost– automotive grade – easy programmability– privacy protection / security

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Inte

rface

Mod

ule

RFPA

CAN

USB

GPIO

SIM

ADC

UART

PCM

Antenna

2nd Antenna

Active GPSAntenna

Passive GPSAntenna

NFC Antenna

GPS

NFCSecurity SMX

Memory

BasebandMicroprocessor GSM

Mic

roph

one

Loud

spea

ker

RTC

Bat

tery

Cha

rger

Mai

n Ba

ttery

NXP ATOP – Automotive Telematics platform

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In Vehicle Networks

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NXP In-Vehicle Networking – Driving Trends

1Mbps >2Mbps

Safety & Bandwidth

•FlexRay proliferation & ramp-up•Automotive Ethernet introduction “BroadR-Reach”

Integrating Functions

•IVN ++•nCAN+mLIN•Power Management

Boosting Performanceof existing CAN Networks

•Partial networking•CAN FD •Isolated CAN•48V power net•Choke-less CAN

Competence & Capability

•IVN applications & support•Industry acceptance•Volume & flexibility•Driving standard definitions•High-voltage SOI Technology•Quality

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Car Access

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#1 in Car Access

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Car Access

Immobilizer

Remote Keyless Entry

Passive Keyless Entry/Go

2 Way RF

Smart-Key

SA

M/C

ar

Time

NXP designed in at almost all OEMs: almost one billion car keys out in the field.

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#1 in Car Access – Innovative Portfolio

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NCF2960 – Industry’s Smallest One-Chip Car-Key

• 2-way communication• Multi channel simultaneous low power reception• Volume ramp 2013 Japanese car maker

• Immobilizer, keyless entry, AES security, 16bit MCU

• Full one-chip integration• Volume ramp in 2013 with leading EU car maker

NCF2983 – Multi Channel 2-way RF Transceiver

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NXP Car Access & Immobilizers:Innovation leader

• #1 in Transponder

• #1 in Immobilization Reader

• #1 in PKE. 1st in Market!

• Partner to all industry leaders…

• ~ 40% MS in car access

• ~ 1 billion NXP car-keys out in the field

• Designed-in at nearly all OEMs…

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Com

fort

Time

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NXP Connects the Car - Automotive NFC … connecting Car, Key, Smartphone & Infrastructure

NFCNFC

LF, RF

Connecting Car & Phone• Data Exchange & BT/ WiFi pairing• Car Sharing• Complementing Car Access• Wireless power charging

(data channel)

Connecting Key & Phone• Data Exchange & BT/ WiFi pairing

Data exchange & BT/ WiFi pairing Passenger preference settings• Seat, mirror, light, air condition• Music, video, internet settings• Trip planning• Starting smartphone apps • Hot spot credentials Vehicle

diagnostics

Connecting Key & Infrastructure• Diagnostic for service• Payment

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COMPANY CONFIDENTIAL

• Leading, in-house Mixed-Signal- High Voltage / Temperature

• World class RF-CMOS- High Integration /

Low Power

• NXP Connects the Car- Car Infotainment - Smart Car Access- In-Vehicle Networks- ABS & Throttle Sensors- Smart Mobility

• Unique application & system expertise

• Automotive Quality & Customer Service

• Global Supply-Chain • Competent, motivated

and engaged workforce

TrustedPartner SolutionsTechnology

Automotive Sustainable Competitive Advantage

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Thank you