Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation

Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for

Beyond the Buzzwords

• Its a new way to do old business .

• Theres no one way to do it.

• Its not just for kids .

• Authentic is better than cool.

Edelman Trust Barometer 2009

Twitter Facebook Mixx MySpace Change.org Be Present

Social Media = Listening Mike Bailey-Gates, Flickr

Strategically Choose Your Involvement

Find The Super Users

• Influencers are great friends

• Ask them for advice

• Help them and you can learn from it

Originally uploaded to Flickr by Yeonsang

Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.

Maintenance Originally uploaded to Flickr by THOR

• Update your profile

• Answer questions

• Ask questions

• Interact and participate

• Search for the easy way

Getting started

Get to Know a Social Network:

The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.

Personal or Organizational?

Groups vs. Pages

Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.

Get to know a Microblogging Site:

What Does @NWF Tweet?

• New Blog Entries

• Random Facts

• Breaking News

• Program Info

• Timely Events

• Retweet

• Reply to People

NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction

NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology

Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:

Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like).

Then... Browse and Rate

• Discover and rate your pages and others.

• Build relationships with other Stumblers with similar interests.

• Rate anyone who mentions you! It will reward them with traffic.

Say I like puppies...

Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page

Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page

Step 6: See who liked it and connect to them. How to Discover a Page

StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats

StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate

Get to Know a Multimedia Sharing Site:

Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.

Social Media = Listening Mike Bailey-Gates, Flickr

How to Listen : Search News Search Blogs Search Social Sites

is Your Friend

• Google Analytics

• Google Alerts

• Google Reader

Step 1: Listen

Pay Attention to Traffic Sources Analytics

Step 1: Listen Set up an alert for your topic Alerts

Set up an RSS Reader Reader

Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader

• RSS Readers

• Bloglines

• Google Reader

• Feedreader

• Detail Searches

• Summize.com

• Wordpress

• Del.icio.us

• Reach a desired audience

• Engage people

• Offer opportunities to increase revenue

Set Goals to Measure If Your Profiles Successfully ...

Questions? Photo by jn2race