Nutrition BrandingJoanne Vuong, Carly Stanisic, Ethan Lee & Max Sun

Meeting with Paula Brauer

What is nudging?“Any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options orsignificantly changing their economic incentives” (Thaler & Sunstein 2008, p. 6).

“…function of (condition I) any attempt at influencing people’s judgment, choice or behavior in a predictable way (condition a) that is motivated because of cognitive boundaries, biases, routines, and habits in individual and social decision-making posing barriers for people to perform rationally in their own self-declared interests, and which (condition b) works by making use of those boundaries, biases, routines, and habits as integral parts of such attempts” (Hansen 2016).

Meeting with Sharon

Kirkpatrick

Purpose of Meeting: Understand balanced diet, eating and

what are the most important messages to educate UWaterloo students on

Information Gained from the Meeting: Engage with students on campus to find out what

they would like to see improved

Be wary of misleading info Ie. Booster Juice is not healthy (too much sugar)

Ie. Subway & Pita Pit promoting healthy eating, but there’s Coke Machine right beside it

Have budget go towards promoting healthy eating

(healthy food is too expensive)

Better way to relay info to students is to provide incentives for healthy eating & target students based on their interests

ie. Environment/Sustainability

Ie. Did you know that Food Services gets a ___%

Use NEMS Tools

NEMS-GG (Grab-and-Go): Audit tool assessing food outlets that sell grab and go

foods around a University setting

What is the Message We Want to Get

Across?

Approach healthy eating in a positive way (do not want to promote dieting).

Make students aware about what healthy eating means and how they can incorporate it into their everyday lives

Nutrition impacts one’s sleeping, mental health, general well-being, energy level & study habits

Mock-ups for our Branding

We wanted to create a logo that shows the interconnectedness of UW Food Services for our Nutrition Awareness Program with a clean look

Gradient of colours around our circular logo that can be incorporated into other promotional material for our branding/on our menu boards

Next Steps

Meet with Creative Services to create a proofs of our logos for the Nutrition Awareness Program

Next term we hope to carry out our branding and spread our messages via social media and in our residence cafeterias

Works Cited

Epidemiology and Genomics Research Program. (n.d.). Retrieved November 29, 2017, from https://epi.grants.cancer.gov/hei/

Hansen, P.G. (2015) ‘Nudge and libertarian paternalism: Does the hand fit the glove?’ European Journal of Risk Regulation Vol. 1, no. 1, 155-174.

(n.d.). Retrieved November 29, 2017, from https://www.econedlink.org/lesson/390/Economic-Incentives-Our-Community

Thaler, R.H, & Sunstein, C.R. (2008) Nudge: Improving Decisions about Health, Wealth, and Happiness. New Haven, CT: Yale University Press.

WELCOME TO NEMS. (n.d.). Retrieved November 29, 2017, from http://www.med.upenn.edu/nems/

What is nudging? (n.d.). Retrieved November 29, 2017, from https://behavioralpolicy.org/what-is-nudging/