1. Advanta India Limited

2. Facts Indian Dairy Industry

70 million cattle

• • 10 million cross breed

• • 27 million indigenous

• • 33 million buffaloes

122 milliontonnes of Milk Production

1 stin Milk Production with 3.4% CAGR

45 million liters milk processing per day in

• • 320 co-operative dairies

• • 520 Private Dairies

Advanta India Limited 3. Dairy Industry LocalCowExotic Breeds Milk Production in million Mt Milk Animals in millions BuffaloAdvanta India Limited Milk Production 4. Forage market dynamics

Exclusive Forage cropping 10% of farmer land

Forage cropping area growing at 2.1% Year

Highest fodder prices last summer Rs. 27/- per 10Kg

Low fodder crop yield 9 to 11 Mt per acre

High seed rate 30 to 45 kg per acre

Advanta India Limited 5. Dairy Market dynamics

11.2% growth in Exotic breeds. HF/ Jersey. Murra

High credibility for dairy Farming Rs.1275 cr SBI

Average18% milk price increasing Rs. 36/- (6% Fat)

Capita consumption of milk gone up 75 ml to 275 ml per daywithin 3 years

Support from milk dairies Seed distribution

Support from animal husbandry department - Subsidy

Military farms/ NGO/ Farmer clubs/ Institutes

Advanta India Limited 6. Business Opportunities

Insufficient availability of fodder 37%

Availability of crop residues 26%

Low nutrient fodder 5% of protein

Diversified new farming - Mechanization

Dairy development 25 Public and 250 Private

2 ndplace in GDP contribution 6.8% (Dairy)

Main income source for families 35% (Animal husbandry)

Lac of high yield and high nutrient crop

Limited multi cut fodder crops

High milking cattle

Advanta India Limited 7. Advanta Forage Developments

Milk production in India needs to increase.

Advanta is developing forage programmes to demonstrate the benefits of higher value forage hybrids.

Major Issues

Generally fodder crops are not for grazing.

Farms are shifting from traditional to commercial farming

Milk production has become the second largest agro based industry in India

Micro nutrient deficiencies keeping low milk yield.

Farmers generally aim for bulk rather than quality

Advanta India Limited 8. What is Forage Quality?

The ability of a forage to meet an animals nutritional requirements.

Because of this, when we discuss forage quality we identify what factors may be limiting the ability of our forage to supply the required nutrients.

Advanta India Limited 9. Milk Production

20 % from Genetics

30% from Nutrition ( NDF, protein, Energy, vitamins , minerals and water)

50% from feeding management and animal husbandry,( Body condition, heifer rearing )

Advanta India Limited 10. Fodder Mix Volume in Million MT. Advanta India Limited 11. Industry Structure Advanta India Limited 12. Fodder Competition Volumes in Mt Advanta India Limited Rank Companies SSG Corn Bajra Oats Legumes Total. Market Share %age 1 Mahyco 9000 9000 6.0 2 Ankur 4300 4300 2.9 3 Kanchan 3500 3500 2.3 4 Nuziveedu 2500 2500 1.7 5 Vibha 2100 2100 1.4 6 Dhanya 860 200 1060 0.7 7 Ajit 650 650 0.4 8 Advanta 580 580 0.4 9 Krishidhan 540 200 740 0.5 10 J.K Seeds 500 500 0.3 11 Spriha 450 200 650 0.4 11 Shakti 450 150 600 0.4 11 Bio Seed 450 200 650 0.4 12 Amreshwer 430 150 580 0.4 Other organised 5000 500 200 5700 3.8 Non- Branded 51000 15600 7000 34700 9400 117700 78.0 Total in Mt. 82310 17200 7200 34700 9400 150810 13. Fodder Market Segmentation Advanta India Limited 14. Geographic - Segment Northern India Southern India

55% of the forage Market

High Milk Production

High Milk Availability 340 gms/ per Day

SSG/ Oats/ Lucern

31% of the forage Market

Average Milk Production

Milk Availability 200 gms/ per Day

Corn/ Napier/ Farm residues

Advanta India Limited 15. Season - Segment January to March 75 K mt Market SSG, Millets Organized, Local players April to August 34 K mt Market Corn, Napier, SSG, Residue Local Traders dominating Sep to December 44 K mt Market Oats and Lucerne/ Berseem Local Traders dominating Advanta India Limited January February March April May June July August September October November December 16. Crop - Segment Advanta India Limited Crop Mrkt. Size 000 MT SSG 82.0 Multi-cut Bajra 7.2 African tall 17.2 Oats 34.7 Legumes 9.4 Total 150.5 17. Price - Segment Advanta India Limited SSG - Market Category Market Size - Mt Price Range Rs. Dealer price Advt. Product A+ 750 >30 JUMBO A 12000 25 to 30 B 38000 20 to 25 C 20000 16 to 19 D 11750